Maybelline Glass Skin Spray

Dewy. The New Glass Skin. K-Beauty trend made readily available.

Meet Maybelline New York’s 1st glass-skin makeup finishing spray. Now you can get that dewy, hydrated look with a glassy finish in seconds. Can be used by itself, or to set/refresh makeup. This bi-phase finishing liquid delivers an ultra-dewy finish instantly. It’s designed for even application and with its “cloud spray” pattern spritzer to perfect your look.

Buy it on ULTA’s website

What a Throwback (ft. ColourPop’s Dream Street)

Years & years ago… No, but seriously. One of my first ever ColourPop orders included their:

Dream Street eyeshadow palette (collaboration with Kathleen Lights)
No Filter concealer
Ultra Matte & Ultra Satin liquid lipsticks.

I was so proud of this look at the time and it was one of my first ever posts on my Instagram page, which has grown tremendously since then!

6 Ways to Make Your Foundation Look Like a Second Skin

Parisian makeup artist Violette’s top secret for how to apply foundation? Execute it without a trace. “I want people to say, ‘Oh my god, your skin looks amazing!’ not, ‘Your foundation is so great,'” she explains. And while finding the perfect formula is half the battle, once you have it, making like Houdini and ensuring it vanishes into your complexion is just as crucial. Here, three in-demand makeup artists share their fine-tuned tips for how to apply foundation and achieve that ever-elusive, second-skin finish.

Create a Glowing Canvas

Clean and moisturized skin is a no-brainer, but to really supercharge your glow, begin with a hydrating mask and follow it up with a lymphatic facial massage. When makeup artist Nina Park works with clients such as Zoë Kravitz and Bella Hadid, she begins with a sheet mask specifically targeted to their skin type, with ingredients such as rose to combat oiliness, aloe to treat dryness, and green tea to soothe inflammation. After masking, gently massage your moisturizer into the skin to boost circulation and reduce puffiness. “It creates a natural flush that makes the face look more awake,” says makeup artist Kira Nasrat, who helps give Jessica Alba that perpetually luminous complexion.

Prime as Needed

To prime or not to prime? It’s an eternal question for amateurs and pros alike. While Violette typically skips the extra base step in the interest of using as little product as possible, when applied correctly, it can prolong foundation for all-day wear. “I use an anti-shine primer for hotspots like the forehead, hairline, sides of nose, and around the mouth, and then a sheer, illuminating one for the tops of the cheekbones,” explains Park, adding that she applies each with her fingertips.

Apply From the Center and Move Outward

Only apply foundation where it’s really necessary, insists Violette, who counts Estée Lauder Futurist Hydra Rescue Moisturizing Foundation with SPF 45 among her favorites. “Start in the center of the face, on the apples of the cheeks, and slowly blend out,” she instructs, adding that another key part of the face is the area around the mouth, which is prone to yellow undertones and shadows. To ensure the foundation looks as natural as possible, Violette often skips the bridge of the nose—letting freckles show through for those who have them—and the corners of the nostrils, so the pigment doesn’t cling to dry patches.

Don’t Paint, Buff

No matter what tool you’re using—a foundation brush, a BeautyBlender, or your fingers—buff (or bounce, if you’re using a sponge) the foundation into your skin as opposed to “painting” it on to build coverage smoothly and avoid streakiness, says Park.

Strobe Wherever the Sun Hits

For dimension, blend highlighter into the high planes of the face that catch light naturally, such as the cheekbones, temples, and Cupid’s bow. “I’m not a fan of powder highlighters because it looks a bit fake to me,” says Violette. “Creamy balm textures will give you a dewiness as if you’re not wearing any products.”

Blot, Then Set

First, sop up excess oil with blotting papers. Then, look to a featherweight translucent powder to seal in foundation and prevent unwanted sheen. “Use a brush to apply it very lightly and only to the areas that get the most shiny,” says Nasrat, adding that the leftover luster is what will really drive home that second-skin guise. Silky smooth and even-toned, with just the right amount of lit-from-within dewiness, that’show you execute believably perfect skin.

VOGUE article

These Toners Will Do So Much More Than Even Out Your Skin Tone

It’s time to pick up and prioritise an oft-overlooked yet powerful beauty product: toner. If you haven’t already worked one into your daily skincare routine, we’re here to tell you you’re missing out. Not only can the right toner help to tackle acne, eczema and rosacea, it can improve the appearance of dark marks and hyperpigmentation or non-uniform skin (often caused or exacerbated by hormonal imbalances), as well as signs of excess sun exposure.

Below, five of Miss Vogue’s favourite facial toners for evening out the skin tone, and reducing stubborn hyperpigmentation.

Ole Henriksen Glow2OH™ Dark Spot Toner

Packed with skin-brightening ingredients, this powerhouse toner will slough away dead skin, giving you that fresh-from-a-facial glow. As it contains anti-bacterial and blemish-reducing witch hazel, this toner is a great pick for those with acne-prone skin. When used consistently, you should see a significant reduction in spots, as well as the dark marks they tend to leave in their wake.

The GlowPot Refreshing Orange and Aloe Toner

This revitalising toner is perfect for skin in need of some TLC. The gentle-yet-effective ingredients work in unison to bring the life back to dull skin. Aloe vera, widely known for its powerful anti-inflammatory properties, will accelerate the production of new skin cells, which in turn helps to heal acne scarring and reduce the appearance of marks. The vitamin C-rich orange peel essential oil is another great, skin-brightening ingredient that will help to boost the luminosity in your skin.

Alpha H Liquid Gold

This highly-rated toner is a staple product for those in the know. A number of factors have contributed to its popularity: the tried-and-tested ingredients proven to work on uneven skin; the fact it’s suitable for all skin types; and its ability to address a number of different skin issues in one go. The 15 per cent glycolic acid acts as a mild exfoliant, while natural liquorice root soothes irritation and brightens dark marks.

Boots Traditional Glycerin and Rosewater

This one is a classic. If you are on the lookout for a gentle toner containing a small number of ingredients that simply work, this is the one to try. Containing traditional ingredients used for centuries, this toner will help to even skin tone, lock in moisture and refresh a tired complexion. The key ingredient, rosewater, will help to control excess oil production, which in turn minimises acne-causing sebum and hyperpigmentation. On top of all that, it’s a bargain.

REN Ready Steady Glow Daily AHA Tonic

This Ren toner has won over beauty buffs for all sorts of reasons: it brightens, micro-exfoliates, hydrates, tightens and evens out the skin. Really being consistent with this toner will give you lasting results. Its new, greener bottle is also made from 100 per cent post-consumer recycled plastic — a big plus.

VOGUE article

All Mauved Out

Behind the scenes…
Her skin is beamin’ 
Model: Katie Noskova

Products:
MAKE UP FOR EVER eyeshadows, blush & lip
– MAC Cosmetics Canada Bronze Bronzer
– Anastasia Beverly Hills Brow Pomade in Dark Brown
– NYX Professional Makeup Strobe of Genius highlighter palette.

(Disclaimer: I do have Katie’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

6 Beauty Tips Everyone Should Know

Hyaluronic Acid

Contrary to popular belief that it helps moisturize the skin (which is mostly the case), when in the wrong order – it can be very drying. Hyaluronic acid pulls moisture into the skin, so if it’s the last thing on your skin (a setting spray or foundation) it will be drying it out. This acid needs something on top of it to draw the moisture into the skin, otherwise it will pull the moisture out of the skin. We’ve recently been seeing ads for products with hyaluronic acid in everything, which can be good, but watch out! If you’re using it as a serum with a moisturizer on top – that’s great. Just don’t use it as the last step, which will have the reverse effects.

Primers & Powders

Make sure you know what your skin type is and choose proper products accordingly.
If you have combination skin, you may need to use more than one primer. For example, you don’t want to use the same primer on the perimeter of your face as you do in the centre of your face. Most people with combination skin have an oily T-zone, so, use a mattifying primer there, and add other primers in other areas of the face (pore-minimizing, smoothing, hydrating, gripping for longevity, etc).
Some people don’t need a primer at all, if you have normal skin, the moisturizer might be enough (if you want, you can of course use blurring, smoothing, etc primers).

Same goes for powders. Use the proper (mattifying, smoothing, sheen-y) products according to your personal facial needs.

False Eyelashes

Consider what happens when you use false eyelashes everyday (which I don’t recommend, but am guilty of sometimes…). Give them a break. Too much usage can lead to lash breakage, make them less strong, shiny, and thick, can lead to some eye injuries & sensitivity; some lash glues may be okay for you initially, but over time you can become allergic to them (ingredients in them).
Instead, you can use a lash growth serum, or castor oil, to make them more luscious and healthy. Just make sure to be careful and not get the product into your eyes.

Eyelashes Preparation

Before using your mascara, take a spool and brush out the lashes to get rid of eyeliner residue and separate them. This will ensure your mascara has the best shot to work properly and avoid clumping.

Buffing Technique

At the end of your makeup routine, take a translucent with a slight radiance powder and buff over the entire face to give a healthy glow and blend everything together smoothly.

Setting Spray Application Alternative

If you want to have the benefits of a certain product but find that when sprayed it’s too much (for example, Tatcha Luminous Dewy Skin Mist), spray it onto a sponge and bounce it on the areas of your face where you’d like to have that result/effect. You get an even layer, use less product, and have control over the application.

The 10 Best Micellar Waters, According to Thousands of Reviews

Originally a French skincare staple, micellar water is a multitasking product loved for its ability to cleanse skin and remove makeup, all in one step. It’s a great alternative to makeup wipes and face washes, especially for busy people, because it’s gentle yet effective. 

As dermatologist Dr. Fayne Frey previously told InStyle, micellar water works by using micelles (a.k.a. tiny molecules that remove dirt, makeup, and other impurities) to cleanse your skin, and it doesn’t contain soap or other ingredients that might cause irritation. And it’s super easy to use, so there’s no reason to skip it at night. All you have to do is soak a cotton pad with micellar water and gently wipe your face to remove the day’s grime—no rinsing required.

These are the 10 best micellar waters to buy in 2020:

Best Overall: Bioderma Sensibio H2O Micellar Water 

With an average 4.6-star rating across over 6,800 reviews, Bioderma’s micellar water is the most popular one on Amazon. It’s great for all skin types, and it’s even gentle enough for sensitive skin. Plenty of customers call it their “holy grail” skincare product because of how well it works. “I fell in love the first time I used it,” wrote one shopper. “Removes my face makeup easily and gently and does not irritate my very sensitive skin. It also does not leave a greasy residue.” It’s available in a few different bottle sizes (even a small one for travel!), and you can also opt for a bottle with a pump instead of the traditional cap. 

Best Value: Garnier SkinActive Micellar Cleansing Water

At just $7 for a generously sized bottle, this micellar water from Garnier will get you the most bang for your buck. It works super well on different skin types, and thousands of Amazon shoppers agree. Reviewers say they rely on this affordable option to take off their makeup at the end of each day, and there’s even a version designed for waterproof makeup. “After I washed my face with this cleanser, I actually felt like I could ‘feel’ my face,” one person wrote. “Like this entire time there has been a small layer of yuck keeping me from that fresh, clean feeling.” 

Best for Waterproof Makeup: L’Oreal Paris Micellar Cleansing Water

If you’re looking for a micellar water to remove heavy or waterproof makeup, then consider this option from L’Oreal. Even though it’s tough enough to remove the most stubborn long-wear makeup, it’s still dermatologist- and ophthalmologist-tested for safety. One customer raved about how well it removed their “full glam” makeup look: “The thing that literally made me say ‘wow’ out loud was my lipstick removal,” they wrote. “I have been wearing the same stuff for years and it stays all day/night with zero transfer, but it can be a pain to get every last trace of it removed. In just three swipes, my lipstick was gone! And no heavy rubbing or scrubbing!”

Best Drugstore Option: Simple Micellar Cleansing Water

This micellar water from drugstore brand Simple is another budget-friendly option, especially for anyone trying micellar water for the first time, since it comes in a small 6.7-ounce bottle. Shoppers especially love that the formula uses simple ingredients (including vitamins B3 and C) to remove impurities from the skin without causing irritation. “It’s gentle on the eyes and I don’t feel like I need to wash my face after removing my makeup,” said one customer.

Best High-End Option: Lancôme Eau Fraîche Douceur Micellar Cleansing Water

Based on all of the Sephora shoppers who’ve given it five-star reviews, this micellar water from Lancôme is worth the splurge. Not only do customers say it removes their makeup well, but they love how it makes their skin feel after applying it. “This is one of my most favorite ‘buy it again’ products,” wrote one person. “It’s incredibly gentle, smells delicately amazing, and is such a huge time saver because it works on eye makeup too.” 

Best for Oily Skin: La Roche-Posay Effaclar Micellar Cleansing Water

Specially formulated for people with oily skin, La Roche-Posay’s micellar water won’t leave your face looking greasy after each application. It uses the brand’s signature Thermal Spring Water, an antioxidant-rich solution that soothes skin while removing dirt and makeup. Another notable ingredient is zinc, which can help fight oil and acne without clogging your pores. “I’m absolutely horrible about washing my face before I go to bed, so I’m always looking for products that are quick and easy,” said one customer. “This got off all my makeup and did not sting my eyes or leave my skin feeling irritated, as most toners do. And even though I didn’t rinse it off, my skin actually felt clean.”

Best for Sensitive Skin: Caudalie Micellar Cleansing Water

Although micellar waters are generally safe for sensitive skin, Caudalie’s version contains two calming ingredients that make it stand out from the rest: organic chamomile and grape water. The chamomile extract moisturizes sensitive skin, while the organic grape water (found in many of the brand’s best-selling products) reduces redness and soothes skin. And since the rest of this micellar water’s ingredients are considered clean and safe, it’s even earned the “Clean at Sephora” seal. “[It] feels very gentle and refreshing and will last much longer than those 25 packs of harsh makeup remover wipes,” wrote one customer. “I am extremely acne-prone and have not noticed a problem there either.”

Best for Dry Skin: Garnier SkinActive All-in-1 Hydrating Micellar Cleansing Water 

If over-washing your dry skin leaves your face feeling tight or irritated, using a hydrating micellar water can help prevent that. This one from Garnier is similar to the one featured above, except it uses rose water and glycerin to moisturize skin. Shoppers say it leaves their face “fresh and clean.” One person wrote: “I have very dry, acne-prone skin and this cleanses without being too harsh or drying…I use this with an exfoliating cotton pad and it works wonders for my skin.”     

Best Anti-Aging Option: IT Cosmetics Miracle Water Micellar Cleanser

This powerful option from IT Cosmetics is packed with skincare ingredients that make it an anti-aging treatment and makeup remover all in one. The multitasking micellar water contains collagen and peptides, which will smooth and firm your skin while reducing the appearance of wrinkles. “It leaves my skin soft with a noticeable glow and doesn’t dry out or aggravate my sensitive skin,” wrote one customer. “I’ve found that it really helps keep my skin balanced even in the dry Canadian winter.”  

Best Wipes: Burt’s Bees Micellar Cleansing Towelettes

Even though they’re not in liquid form like the others on this list, these Burt’s Bees wipes use micellar water to cleanse your skin without the need for cotton pads. Each resealable pack comes with 30 wipes so you can feel fresh and clean, even while on the go. In addition to the micellar technology that removes makeup and impurities, they also contain rose water, which is a calming, anti-inflammatory ingredient that shoppers say makes the wipes smell amazing. “Loved how they got off all my makeup and made my skin feel so refreshed after,” one person wrote. 

InStyle article

Uh-Huh Honey (ft. ColourPop)

Products:
– ColourPop Uh-Huh Honey eyeshadow palette
– MAC Cosmetics Studio Fix Fluid & Studio Fix Powder in NC15, Bronze bronzer
– NYX Cosmetics Strobe of Genius highlighter palette, Butter Gloss in Sunday Mimosa, Epic Ink liquid eyeliner

Patrick Ta – the Major Glow of the Makeup Industry

Patrick Ta has become one of Hollywood’s top makeup artists, but it wasn’t always so glamorous for the San Diego native. Before touching makeup, Ta had explored becoming a culinary chef and even owned a nail and tanning salon in Scottsdale, Arizona. After his salon venture failed, he got a job at MAC Cosmetics where he found his love for makeup. “After my salon went bankrupt, my roommate at the time gave me my first job doing makeup at MAC Cosmetics and from there my obsession for makeup began,” explained Ta. Even though he didn’t have any experience, he started doing makeup on people for prom, events and weddings. Welcome to Artist Spotlight #14 series on my blog.

Instagram had just started becoming popular around the time Ta was becoming passionate about makeup so he started his own page uploading his work. “I was really lucky that all my girlfriends let me practice on them. They would share my work on social media which led me to grow my clientele and eventually led me to want to pursue makeup in Los Angeles,” said Ta. When Ta first moved to Los Angeles as a freelance makeup artist he didn’t know anyone in the industry. He took to Instagram once again to connect with influencers to do their makeup. Then one day Shay Mitchell started following Ta and slid into his DM’s. “I knew Shay was going to make a huge difference in my career. I am so grateful that she was one of my first celebrity clients because she allowed me to grow with her, and then I met Gigi Hadid which took my work to the next level in the world of high fashion,” stated Ta.

Ta went on to work with Olivia Munn, Adriana Lima, Jessica Alba, Joan Smalls, Ariana Grande, Chrissy Teigen, Katy Perry, Rihanna, Bella Hadid Kendall Jenner, Kim and Kourtney Kardashian, and Jenna Dewan Tatum, among others. Patrick’s devotion to his craft has allowed him to develop a refined hand and keen eye for color and composition. Although his client roster consists of the highest profile models, celebrities, and influencers today, he believes that every person, no matter who they are, deserves to feel confident and beautiful every day. As his fanbase grew, so did the demand of knowing how he achieves that natural, yet sultry glow on his clients. That led him to work on creating his own beauty line which launched in April 2019 as an homage to the women in his life that have supported him and given him the confidence to be who he is.

Patrick Ta Beauty initially launched with Major Glow which included three highlighting mists, body oils and lip shines. “My first collection all about translucent glow for all skin tones; then my next collection was named Monochrome Moment which featured four blushes, lip liners and lip cremes. I love monochromatic looks because thats what I do for my clients when they hire me for an everyday look. Simple browns and bronzes to give that natural glow” explained Ta. 

Ta is set to expand Patrick Ta Beauty with more makeup and color. His masterclasses are always full and his insights and techniques are extremely unique.

Patrick Ta Beauty is exclusively sold at Sephora and online at patrickta.com

FORBES article
REFINERY29 article

E.L.F. Seriously Satin Lipsticks

This product comes right on the tiptoes of Fenty’s Satin lipsticks and a myriad of other brands who are straying away from the matte craze we all went through to introduce new comfortable but long-lasting formulas.

This new release from E.L.F. has blown my mind! The silky-smooth satin lipstick hugs the curves of the lips and provides the intense color payoff to rock any look. 

The obsession with minimalistic/”a la KKW Beauty” packaging is echoed in this product, but at a way more affordable price of $4.

  • One-swipe pigmentation
  • SIlky, smooth satin feel
  • 10 rich colors

Buy them on E.L.F.’s website

Pregnancy Glow

Beautiful Farrah for a maternity photo shoot!

Products:
– L’Oreal ProGlow foundation
– Maybelline Fit Me concealer & loose powder, MasterChrome highlighter in Rose Gold
– Physician’s Formula Butter Blush in Vintage Rouge & Butter Bronzer
– Urban Decay Naked 3 eyeshadow palette
– NYX Cosmetics Butter Gloss in Fortune Cookie

(Disclaimer: I do have Farrah’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

Chrissy Teigen’s $800 Skincare Regimen Includes This Surprising $8 Product

As a follow-up to my previous post about Chrissy’s expensive & extensive skincare regimen, an inexpensive gem came up! I use it myself and I feel a closer connection to her … I’ll take what I can get, okay?

Chrissy Teigen just got more relatable than ever.

The star recently revealed she uses Bioré’s classic pore cleansing strips while sharing her skincare routine on Instagram. Teigen listed the specific products she uses to get her glow after receiving numerous questions about it. “For you kind folks asking me to drop the skincare regimen, I will admit I am def proud of my skin lately and feeling myself,” Teigen wrote. She went on to list her “very simple” routine, which consists of over $800 worth of products, including cult favorites from brands like La Mer and iS Clinical.

Teigen said she uses a “steady stream” of Bioré’s chin and nose strips, which you can find on Amazon starting at just $8. The classic strips have a following thanks to their blackhead-eliminating abilities.

Bioré Original Deep Cleansing Pore Strips, 14 Nose Strips, $7.49 (orig. $9.99); amazon.com; Bioré Nose and Face Deep Cleansing Pore Strips, 24 Count, $14.47; amazon.com

The brand’s popular pore strips are meant to be used once a week to help reduce the appearance of blackheads and the size of pores. Fans say they’re easy to use and don’t cause any irritation as long as you follow the directions. (Some recommend steaming your face beforehand to get the best results.) Bioré also offers strips that are infused with ingredients like charcoal and witch hazel for an extra deep clean.

Bioré Charcoal Deep Cleansing, 18 Nose Strips, $14.44; amazon.com; Bioré Witch Hazel Ultra Cleansing Pore Strips, 6 Nose Strips, $5.88 (orig. $7.99); amazon.com

Who doesn’t love an affordable celeb buy? Below, shop the rest of the products in Teigen’s skincare routine:

InStyle article

The Best Vitamin C Serums for a Brighter Complexion

Whether you’re dealing with hyperpigmentation, skin dullness, dark marks, or sagging skin, seeking out the best vitamin C serum is likely important to you. “I look at vitamin C as that little black dress in your closet. It’s definitely one of those things you must have. It works to boost circulation, amplify the skin’s complexion and stimulate collagen production,” founder of Dermasaa and in-house esthetician at Brooklyn Face & Eye Samantha Mims tells Vogue.

For those reasons, Mims has a few go-tos that she recommends to her clients: Epi.logic’s Daily Dose SerumSkin Regimen’s 15.0 Vitamin C Booster, and the Solavedi Organics Rx Remedy. “Each treatment serum is developed to address concerns associated with aging,” she notes. Mims adds that there’s not necessarily a right or wrong way when it comes to applying the serum– what’s more important is what you do afterwards. “Vitamin C is a potent antioxidant that protects the skin from environmental factors such as pollution and UV light. So whether you’re deciding to use your serum in the morning, evening or both, it’s important you’re following up with a layer of broad spectrum sunscreen daily.” Celebrity esthetician Vanessa Marc, of Vanessa Marc Spa—who counts Jasmine Tookes, Alton Mason, and Justine Skye as clients—recommends Teami Blends Vitamin C Serum because “it has hibiscus and vitamin C in it. This product is all natural which makes it vegan, plant-based, and cruelty free.”

As for Paula Bourelly, MD, a dermatologist at Olney Dermatology Associates, she recommends products with ingredients like arbutin and ubiquinone, as they both have “brightening properties which help to lighten brown spots, and as antioxidants the ascorbic acid and tocopherol add another layer of defense to traditional sunscreens.” Citrix C Pro-Collagen, Brightening Serum by Topix is her favorite product to recommend to her patients who struggle with hyperpigmentation issues like melasma and freckling. She suggests using it in the morning before applying SPF 30 or higher.

VOGUE article

A Pop of Pink Never Hurt Anybody

I love that at MAC we can express our creativity through over-the-top creative eyeshadow, or just simple pops of color.

Here I’m using:
– MAC Cosmetics single shadow in Cherry Topped
matte lipstick in Heroine
mineralize skinfinish in Soft & Gentle
Studio Fix fluid + powder in NC15
– and brushstroke eyeliner in Brushblack.

Chrissy Teigen Reveals All of Her Skin Care Secrets

Chrissy Teigen is here to give the people what they want: her cultivated, and clearly effective, skincare regimen. After posting a video featuring husband John Legend, a pull of tangerine eyeliner, and a glowing complexion on Instagram yesterday, Teigen took note of the ample comments requesting (read: demanding) the secret to her luminous skin.

“For you kind folks asking me to drop the skincare regimen, I will admit I am def proud of my skin lately and feeling myself!” Teigen’s caption began on a subsequent post, again showcasing her bright eye makeup moment, which, as her video commentary notes, she is also feeling. Next came a laundry list of favorite products, from La Mer’s cultish Concentrate to Dr. Dennis Gross’s Alpha Beta Extra Strength Daily Peel pads. Teigen wrapped up her share with a welcome caveat for those tempted to channel her routine: her love for iS Clinical’s products is her only constant, and everything else is simply skincare frosting. With the summer sun high in the sky, there’s no time like the present to ensure skin is equally lit. You can thank Teigen for the jumping-off point.

iS Clinical Cleansing Complex

Buy here at $44

iS Clinical Moisturizing Complex

Buy here for $89

VOGUE article

The 7 Glowiest Sunscreens for Radiant Defense Against Sun Damage

Who would’ve thought sunscreen could give you the dewiness of your dreams?

With the majority of us staying inside, the golden rule of skin care — wear sunscreen — applies now more than ever. “There is a bit of a trade-off working from home as you may now be getting more blue light exposure,” says Shari Marchbein, a board-certified dermatologist based in New York City. “UV light, especially UVA, can travel through windows, so unless you have zero windows in your home, you are still susceptible to UV damage.” Luckily, there’s a new wave of facial sunscreens that do more than protect.

Meet the next generation of multitasking sun protection. These multitasking formulas block harmful rays, contain ingredients for added skin-care benefits, and leave skin with a healthy glow. Just make sure you’re applying the right amount and covering commonly-missed areas like the ears and lips. 

“The simple act of applying is not enough. The marketed SPF is only true if the product is applied generously,” Elyse Love, a New York City-based, board-certified dermatologist, tells Allure. “A good sunscreen is designed so that half a teaspoon of product can be applied to the face and neck without cakiness or greasiness.”

If staying inside has your skin looking dull, read on for some of our favorite formulas that’ll make you the most radiant person in your next Zoom meeting, all while protecting your skin.

Tula Protect + Glow Daily Sunscreen Gel Broad Spectrum SPF 30

Tula Protect + Glow SPF 30 gives skin a just-finished-yoga radiance. Its lightweight formula contains ginger root to protect against blue-light stress and probiotics to hydrate and improve skin-barrier function.
$36 (Shop Now)

Supergoop! Glow Screen

Supergoop! Glow Screen SPF 40 is makeup primer that also provides sun protection. Its champagne-colored tint contains niacinamide to brighten skin while making it the perfect base for a radiant no-makeup makeup look.
$36 (Shop Now)

StriVectin Full Screen Broad Spectrum SPF 30

StriVectin Full Screen SPF 30 goes from white to a beautiful bronzy finish when you work it into skin. Its vitamin-rich formula is contains omega fatty acids, as well as argan and grapeseed oils, for added hydration. Your cheeks will glow like you spent the day at the beach.
$39 (Shop Now)

Solara Suncare Glow Getter Nutrient Boosted Daily Sunscreen

Solara Suncare Glow Getter Nutrient Boosted Daily Sunscreen highlights skin with responsibly sourced mica while protecting against environmental stressors. Its vegan-based mineral SPF 30 formula makes it ideal for daily use. 
$32 (Shop Now)

Sol de Janeiro Bum Bum Sol Oil SPF 30

Sol de Janeiro’s Bum Bum Sol Oil SPF 30 transports you to Rio with the brand’s signature Cheriosa ’62 scent. The moisturizing, non-sticky dry oil coats your body in a silky, shimmery glow. 
$38 (Shop Now)

Kinship Self Reflect Probiotic Moisturizing Sunscreen

Kinship Self Reflect SPF 32 won’t clog pores or damage any reefs. Its nourishing plant-based probiotics formula leaves a pretty, pink sheen without the white cast.
$25 (Shop Now)

Coppertone Glow Sunscreen Lotion With Shimmer

For broad-spectrum, waterproof protection and an all-over glow, Coppertone’s Glow Sunscreen Lotion With Shimmer is an editor-favorite and drugstore go-to. The shimmery formula comes in two coverage options: SPF 30 for daily use and SPF 50 for those even brighter days.  
$9 (Shop Now)

Allure article

Blossom Time

Model Victoria Shevchenko for Anastasia Photography 🌸

Products:
– Huda Beauty New Nude eyeshadow palette
– M·A·C Cosmetics Bronze bronzer, Melba blush, Doublegleam highlighter.

(Disclaimer: I do have Victoria’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

A New Look at Beauty and Makeup – @itslikelymakeup

The artist that pushes the boundaries of what we have gotten to know – @itslikelymakeup – is truly someone to keep an eye on! Welcome to Artist Spotlight #13 series on my blog.

Recently, Jordi became EVEN more famous with her transformations into Kylie Jenner, Pamela Anderson, and other celebrities. On her own she creates such incredible looks that are worth stopping to examine and recreate or just admire. Her freckles are one of the most beloved aspects of her face, undeniably.

I have followed her for many months and she never ceases to inspire! She now has 428K followers on Instagram as her main platform, which is absolutely deserved. From grunge to fresh-faced to editorial, she can do it all, and in a NEW & INNOVATIVE way!

Her level of skill & talent amazes me and I definitely wanted to give her a feature on my blog!

@itslikelymakeup on Instagram

8 Makeup Artists on How to Make Their Favourite Products Multi-Purpose

Welcome to Artist Spotlight #12 series on my blog.

Daniel Martin

Makeup artist Daniel Martin is a fan of using liquid lipstick not only for the lips, but also as a cheek stain. His favorite product for this hack? Honest Beauty’s Liquid Lipstick in Goddess.

“I love using this liquid lipstick on the face, as well as lips, to add a hint of a continuous flush on the apples of the cheek to bronzed skin,” he shares. “Jessica Alba taught me this trick!”

Kate Lee

Makeup expert Kate Lee swears by using facial oil as a moisturizer, hair treatment, and body scent. Her go-to is Chanel’s Huile de Jasmin Revitalizing Facial Oil.

“During this time of uncertainty, my focus is mainly on the wellness of mind and spirit,” says Lee. “I find that I am more nurturing and minimal in my daily routine and I am taking a break from makeup. I have found that now, more than ever, my olfactory senses really influence my mood. I use Chanel Huile de Jasmin on my face and décolletage daily and using what’s left on my hands, I run it through my hair.”

“The hair holds scent very well and to be gently followed by the scent of Jasmin feels very nurturing,” she continues. “In place of wearing perfume, I’ve been mixing a few drops of Huile de Jasmin into my favorite clean, fragrance-free body lotion by Nécessaire.”

Nikki DeRoest

obbi Brown artist-in-residence Nikki DeRoest likes to apply contour stick to not only add dimesion to cheekbones, but also to the eyes, forehead, and jawline. Her weapon of choice is Westman Atelier’s Face Trace Contour Stick.

“I like to use this stick first in the obvious spot, where it’s intended for use: in the hollows of my cheeks,” she shares. “I start at my ear and swipe inwards, stopping halfway on my cheek. This product is so easy to use and can easily be blended out with fingers or any type of semi-firm brush. While I’m at it, and quickly multi-tasking with my makeup, I also love to swipe a bit just above the crease of my eye on my outer brow bone, on the hollow of my temples and the other edges of my forehead, and of course, along my jawline and under my chin. It glides so easily, and just by using that one product, I feel like I am able to give my skin such great, yet subtle, dimension.”

Emily Cheng

As a makeup artist to stars like Laura Harrier, Yara Shadidi, and Ella Mai, Emily Cheng has more than a few tricks up her sleeve. But using mascara for both the eyelashes and as an eyeliner is one of her best kept secrets. She uses Too Faced Better Than Sex to make the eyes pop.

“When I was in Paris a few months ago, my personal liquid liner had run out and I was in a rush, so I used my Too Faced Better Than Sex Waterproof Mascara with an angled brush and it worked perfectly,” she reveals. “The consistency was like a gel liner, and I felt like it stayed on even longer than my usual waterproof liquid liner.”

Deja Smith

Emmy Award-nominated makeup artist Deja Smith uses paw paw cream as a lip balm, hand salve, and as a highlighter. Her go-to choice is Lucas’ Paw Paw Ointment.

“I use this little tube for everything, from keeping my lips moisturized to soothing my sandpaper dry hands after disinfecting the house and washing them,” she explains. “It’s even the best no makeup, makeup highlighter for Zoom calls with that special someone. I dab a little on my lips and use the residual to add a luminescent pop to the arch of my brow and cheekbones. This ointment is effective and my quarantine must-have.”

Sarah Tanno

Lady Gaga’s go-to makeup artist Sarah Tanno loves using Haus Laboratories Glam Attack in Angel Baby on the lips, as an eyeshadow, as well as a highlighter.

“This is a liquid shimmer powder. It goes on as a liquid and dries as a powder,” Tanno says. “I used the applicator to apply all over my eyelids. I tapped a small amount on the apples of my cheeks and blended it up to high points of my cheeks for a healthy-looking highlight. Lastly, I added a touch to the center of my lips to add a pop of shimmer. One product equals a full makeup look in under five minutes!”

Daniel Chinchilla

KVD Vegan Beauty’s Cat Eye Ambassador Daniel Chinchilla uses the same liquid eyeliner for the eyes and to create faux freckles: KVD Vegan Beauty Tattoo Eyeliner in Mad Max Brown.

“Tattoo Liner can give you a flawless cat eye, but also, freckles! Because of Tattoo Liner’s super fine brush tip, it’s super easy to give yourself the sharpest cat eye you’ve ever had,” he shares. “And while you’re at it, gently press the tip of the Tattoo Liner onto your cheeks and nose for some super subtle freckles. One of the best things is that it is waterproof and you won’t have to worry about any smudging.”

Christy Coleman

Makeup artist and chief artistic officer at Beautycounter Christy Coleman says you can use your bar soap as a body or hand wash, as well as a brow gel. She recommends Beautycounter’s Citrus Mimosa Body Bar.

“The soap helps to thicken the brow and make them stay in place,” she says. “First, fill your brow in with a pencil, then using the spoolie side of an eyebrow brush or pencil, go back over them with soap.”

InStyle article

Tasha

Products:
– Smashbox Photofinish Primerizer
– MAC Cosmetics Studio Fix foundation, Studio Fix powder, Melba blush, Doublegleam highlighter
– Physicians Formula Butter Bronzer
– Anastasia Beverly Hills Soft Glam eyeshadow palette, Brow Wiz + Brow Definer + Brow Gel, lip palette.

(Disclaimer: I do have Tasha’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

To Prime or Not To Prime? (Face)

The definition and meaning of makeup priming have changed overtime, in some cases to be more confusing. However, as a professional makeup artist, you have to know what it means to prime the face for makeup application, whether a separate primer is needed, what skin concerns you are trying to address, etc. 

While some makeup artists swear by skincare as priming alone to be just fine, others argue that a makeup artist should have a variety of primers in their kit to address specific skin concerns such as redness, dehydration, large pores, uneven skin tone, dull skin, oily or dry skin, sensitive skin, and more. 

In my opinion, moisturizer is non-negotiable, and has to be freshly applied before makeup application. Then, I carefully assess the client’s face by asking questions and gently pressing with my pinky finger to see the skin response. From there, I decide whether to apply a specific primer that would be beneficial to the client, and not just another layer.

That said, often times either one of these three techniques are used post moisturizing:

  1. On top of moisturizer, one primer is applied concentrating in a specific area, with purposes to smooth the skin, correct redness, provide a healthy glow, mattify, or further hydrate. The best example of this is using a moisturizer suitable for the client’s skin needs, with, for example, an oily T-zone being covered with a mattifying primer, but the rest of the skin left alone.
  2. On top of moisturizer, two or more primers are used to correct more than one concern on a client’s face. Same skin concerns as above, using specific primers in specific areas. 
  3. Lastly, as I mentioned in the beginning, some makeup artists feel as though the moisturizing step is enough to prepare the client’s skin for makeup, and if it’s still fresh and active – carry on with makeup application.

Here I’ve listed some great options for common skin concerns:

– Redness: Smashbox Photofinish Reduce Redness Primer
– Dryness: Fenty Beauty Pro Filt’r Hydrating Primer
– Oiliness: Fenty Beauty Pro Filt’r Mattifying Primer
– Roughness: Becca Skin Love Brighten & Blur Primer, IT Cosmetics Your Skin But Better Makeup Primer +
– To provide glow: Laura Mercier Pure Canvas Primer – Illuminating, Becca Backlight Priming Filter Face Primer
– To reduce pores: Smashbox Photofinish Pore Minimizing Primer
– To prolong the wearing time: MILK Makeup Hydrogrip Primer

If you’d like to read more about this topic I highly suggest reading the Adore Beauty article, and Allure article.

7 Soothing Products to Get Us Through the Retinol Scaries

Preparation is a must when you’re using retinol for the first time ever. I’m not one to enter any pursuit lightly, so before selecting a product for my virgin skin, I researched. In other words, I read a lot of articles about the anti-aging, acne-clearing, and collagen-stimulating rewards of this wonder ingredient. Since I’m a total newbie, I knew I needed to start with a low-percentage formula to ease my skin into the fold. That meant finding the best retinol for sensitive skin.

I’m no stranger to acids or other potentially harsh skincare ingredients—I’ve used glycolic acid as well as other AHAs and BHAs in the past—but I didn’t want to throw my skin to the proverbial wolves. After consulting some of my co-workers for product recommendations, I bought a bottle of the First Aid Beauty Retinol Serum with a 0.25% concentration of retinol formulated for beginners like myself and those with sensitive skin.

My skin went through a fairly uneventful acclimation phase in the beginning; maybe a few more pimples than normal, but nothing I wasn’t prepared for. About two and a half weeks in, I started to experience the dreaded retinol scaries. The skin near my jaw and around my mouth began peeling and the vitamin C serum I used every morning started to feel more tingly than normal. Then I did something most dermatologists would probably caution against: I added a new product to my skincare routine.

Since retinol can make your skin more photo-sensitive, I’d been religious about applying SPF every day. One fateful day I switched to a face sunscreen that had some extra L-ascorbic acid because the brightening, vitamin C-laden ingredients sounded like a nice way to treat my skin. Unfortunately, this product sent my retinol purge into overdrive. I immediately broke out in a red rash and the parts of my face that were already peeling started stinging and burning too.

Not one to panic too much, I looked for the most gentle and soothing skincare products I could find. In another probably-not-derm-recommended turn, I again changed up my routine—this time switching to super calming products with zero fragrance or other irritants that would make my face angry. Because retinol can also be drying (and my skin was already molting like a snake thanks to the expedited cell turnover), I looked to products that would provide extra moisture and hydration. About a week after my mishap, my skin was much happier and the burning, stinging sensation is firmly behind me.

These are the products nursing my skin through a retinol purge. I love them so much, I don’t think I’ll stop recommending them anytime soon.

First Aid Beauty FAB Skin Lab Retinol Serum

I’ve used First Aid Beauty products for years and love how gentle everything is on my skin. When I saw a steady stream of positive reviews for their retinol serum, I wanted to try it right away.

Aveeno Ultra-Calming Foaming Cleanser

This gentle cleanser from Aveeno lives up to its name—it truly is ultra-calming. And the fragrance-free formula is exactly what my sensitive skin needs after a few weeks of using retinol.

Mario Badescu Facial Spray With Aloe, Herbs and Rosewater

This is the lone exception to my new fragrance-free skincare rule. I’ve trusted this Mario Badescu facial spray for years (it has a cult following for a reason) and use it to prep my skin so it can better absorb the serums and moisturizers that follow in my routine.

First Aid Beauty Ultra Repair Hydrating Serum

I started using this hydrating serum from First Aid Beauty a few months ago and don’t plan on turning back anytime soon. It’s common knowledge that retinol can be drying, so this serum provides a moisturizing boost thanks to its hyaluronic acid-rich formula.

Glossier Priming Moisturizer

Glossier’s Priming Moisturizer is another fragrance-free staple in my skincare routine. At its core, this is a no-frills moisturizer that I swear by.

Supergoop! Unseen Sunscreen

One of the most parroted pieces of advice to retinol newbies is to use a daily sunscreen since retinol can make the skin more photo-sensitive (daily sunscreen is also just good to use in general). This clear gel formula from Supergoop! agrees with my skin, even though the inclusion of Frankincense doesn’t make it completely fragrance-free.

Cerave PM Facial Moisturizing Lotion

My fancier, more expensive night creams are on an indefinite hiatus thanks to this moisturizing night lotion from Cerave—and more than 1,500 five-star reviews on Amazon agree. The brand’s signature mix of ceramides and skin-restoring ingredients go to work at night to help my skin feel revived and fresh by morning.

Have you tried any of these products? Let me know in the comments below!

Ivy

Products:
– M·A·C Cosmetics Studio Fix foundation & powder, Peaches blush, Double Gleam highlighter, Creme d’ Nude lipstick
– Physicians Formula Butter Bronzer
– Anastasia Beverly Hills Brow Definer in Medium Brown
– MAKE UP FOR EVER Let’s Gold eyeshadow palette.

The 5 Active Ingredients You Actually Need In Your Skincare Routine

How do you approach your skincare routine? Is it with a certain sense of abandon, incorporating any and every strong active ingredient? Or have you taken a more measured route – stepping back, consulting a professional, and considering what will work best for your skin? If you’re in the first camp, a little swotting up is all that’s required to get you back on the beauty straight and narrow. Thanks to LA-based celebrity facialist Joanna Vargas, who has worked with everyone from Julianne Moore to Emma Roberts, we have her book Glow From Within to consult on the rules of skincare. And Vargas knows a thing or two about what makes for a robust, radiant complexion. 

An advocate of a “pillar-based”, 360° approach to the skin, Vargas has conquered all manner of concerns in her time as a facialist. “Beauty isn’t skin deep,” she says. “Today, most of my clients know that they need to eat nutritious meals, avoid particular foods, and drink enough water to achieve their own brand of youth.” Other positive lifestyle choices she recommends are good self-care, paying attention to your body, prioritising sleep, reducing stress, and doing some exercise. She sums it up as making “time for connection and joy” in her book.

As for products, “I recommend a minimalist regimen,” Vargas says. “Cleanse at night and apply a serum or a mask for sleeping. In the morning, cleanse or rinse, apply a serum, moisturiser and a sunscreen,” she says. “I also exfoliate twice a week and do a beauty mask once a week.” Finding the right cleanser for you is relatively straightforward – simply use a gentle formula that targets your skin issues and doesn’t leave your face feeling tight after washing. So far, so simple. But Vargas is also enthusiastic about another, potentially confusing pillar of good skincare: active ingredients. So where to start?

Vargas says any effective routine should incorporate a retinol at night. “It’s great for all skin types, and using a vitamin C in conjunction for the day will help brighten skin.” Despite what many people think, good retinoids can be bought over the counter – brands like Skinceuticals and Medik8 offer an array of options that cause little to no skin irritation. Medik8’s Crystal Retinal 3 Serum is a brilliant entry point and will help to increase cell turnover, leading to more even skin tone, smoother texture and, of course, fewer fine lines. No 7’s new Advanced Retinol 1.5% Complex is a good high street option. There’s also Vargas’s own brilliant vitamin C serum (the Rescue Serum), which combines vitamin C with super-hydrating squalene and elderberry extract, a powerful antioxidant. You can also find it more potently in Vichy’s LiftActiv Peptide C Ampoules, which contain 10% fresh vitamin C as well as hyaluronic acid within each capsule.

Exfoliation is also at the top of Vargas’s list when it comes to encouraging a glow back into the skin. “It usually acts as a mini facial and brings back glow immediately,” she says. She recommends a fruit enzyme-filled mask or treatment, with one or two other alpha hydroxy acids (actives that are excellent for keeping skin healthy and luminous), like lactic, kojic, mandelic or glycolic, to gently nibble away at the pore-clogging dead cells that can sit upon skin, making it look far less happy than it should.
Try Sand & Sky Emu Apple Enzyme Power PolishHerbivore’s Prism 20% AHA + 5% BHA Exfoliating Glow Facial,or Joanna Vargas Exfoliating Mask. Note that she recommends performing a treatment like this twice a week, rather than every day.

For hydration, Vargas is a fan of hyaluronic acid, the wonder molecule that can hold up to a thousand times its own weight in water, meaning it hydrates and plumps the skin as no other active can. Niod’s Multi-Molecular Hyaluronic Complex is a great option, since it contains 15 different forms of hyaluronic (which means it’s more likely to conquer the skin barrier), or Dr Barbara Sturm’s Hyaluronic Acid is also highly concentrated, with long and short chain hyaluronic molecules for better penetration.

Of course, there are other active ingredients that can prove beneficial in any good beauty routine, but as Vargas points out, these are the key power players that form the basis of excellent skincare. Listening to your skin and what it’s telling you, however, is also key – what works for one face won’t necessarily work for another. “Unhealthy skin can appear red, inflamed or irritated and, when pinched, may not bounce back but will tent up in a wrinkly shape. Or you could simply be struggling with breakouts,” says Vargas. If that’s the case, combat irritation with soothing, anti-inflammatory ingredients like niacinamide, aloe vera, green tea or cica, to name four, then reconsider the product you’ve used and whether you might have overdone it. 

After that? Your fifth and perhaps most important active, SPF (which is actually a cocktail of different actives). Apply, and you’re ready to take on the world. 

VOGUE article

KVD Shade and Light Eye Contour VS. Makeup Revolution Ultimate Contour Light and Shade Eyeshadow Palette

By now it’s no secret that Makeup Revolution jumps on the newest and most popular release (typically from a high-end beauty brand) to recreate their own as an alternative. The biggest issue with this practice is the fact that said “dupe” products come out looking identical in layout and packaging. At this point there isn’t a brand that Makeup Revolution hasn’t copied from.

Here I will discuss the KVD Vegan Beauty (formerly known as Kat Von D Beauty) Shade and Light Eye Contour eyeshadow palette versus Makeup Revolution Ultimate Contour Light and Shade eyeshadow palette.

The formula of KVD’s shadows is extremely soft and silky to the touch, very easy to blend, and lasts on the eyes all day long. Makeup Revolution’s formula is just a tad drier, but not by much, making the two products nearly identical but at a competitive price of $46USD vs. $10USD.

Buy KVD Shade and Light Eye Contour eyeshadow palette
Buy Makeup Revolution Ultimate Contour Light and Shade eyeshadow palette

Ethereal

Model: Olivia Heck for a photoshoot.

Products:
Anastasia Beverly Hills Modern Renaissance eyeshadow palette & Dip Brow in Medium Brown
– NYX Cosmetics gold glitter liner & Bedtime Flirt lip lingerie
– Physicians Formula Butter Bronzer
– Becca Cosmetics Moonstone highlighter.

(Disclaimer: I do have Olivia’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

Huda Beauty – From Dreams to Reality, from Dubai to the Whole World

Huda Beauty is a cosmetics line launched in 2013 by Iraqi-American businesswoman and makeup artist, Huda Kattan. The founder, Kattan, was chosen as one of “The 25 Most Influential People on the Internet” by Time in 2017, listed as one of The Richest Self-Made Women and one of the Top Three Beauty Influencers by Forbes. In the span of 5 years, the brand has built a positive reputation on some of its products, such as fake eyelashes series, a collection of foundation, eyeshadow and some face palettes. Welcome to Artist Spotlight #11 series on my blog.

In April 2010, Huda Kattan started the beauty-related blog, Huda Beauty, and a YouTube channel. She later found success on other platforms. Kattan launched a cosmetic line named after her channel in 2013. It has since become one of the world’s fastest-growing beauty brands.

As of 2020, Huda Beauty has more than 4 million subscribers on YouTube and is the number one account on the Instagram Beauty section in the world, with over 40 million followers. The contents of Kattan’s channels are beauty tutorial-oriented: Kattan shares makeup techniques, skincare routines and personal preferred beauty products from multiple brands. On Sephora.com there are currently 55 products listed for her brand.

The first Huda Beauty product was a collection of false eyelashes released through Sephora, in Dubai in 2011 and the United States in 2015. The Kardashian sisters were reported to use Huda Beauty lashes, providing an early publicity boost to the label. As of 2018, Huda Beauty has an estimated net value of US$550 million and the company as a business is valued at over a billion dollars, according to Forbes.

In December 2017, the company received a minority investment from TSG Consumer Partners, a private equity firm which had previously invested in beauty brands such as Smashbox and It Cosmetics (both of which were purchased by major beauty conglomerates — Estée Lauder and L’Oréal).

Huda Beauty offers more than 140 products online & in-store. The beauty brand has launched an entire range of products, which include lipstick collections, face palettes like highlighter and contour, false lashes, and a collaborative product with Tweezerman. Its Samantha Lashes #7, since launch, has been ranked as one of best selling and highly reviewed lash products.

In 2018, all launched products that together bring in at least $200 million in annual revenue. Time described this “an internet based beauty brand age”, as internet-to-business beauty products have taken over a large percentage from the traditional beauty market. They own a significantly growing share of the whole market.

The price of Huda Beauty’s products has been widely seen as reasonable compared to similar products that share similar markets. Though, among blog-to-brand beauty brands, that are created by YouTubers or Instagram bloggers, the price of Huda Beauty’s products are relatively high. Bloggers mostly launch beauty products for which they set a price a bit lower than the ordinary market price, as their brand names and quality usually have not been tested through time.

However, Huda Beauty’s foundation sells at 65 Australian dollars in Australian Sephora stores, while Fenty beauty by Rihanna offers a similar market-targeted foundation at 50 dollars. Also, the first-line beauty company, Estee Lauder, sells its well-reviewed foundation “Double Wear” under 60 dollars at department stores, like Westfield and David Jones in Australia.

However, Huda Beauty’s most well known product: fake lashes “#7 Samantha” still achieve success in sales, although its price is 35 dollars in Australia. While SHU UEMURA, currently the first name in eye-related beauty section, offers fake lashes around 25 Australian dollars in department stores.

In 2017, Huda Beauty announced that it would soon be debuting a foundation collection with a more diverse range of shades. Just after this, the collection been criticized by Fenty Beauty followers that “it copies Fenty Beauty’s “Pro Filt’r” foundation collection image”. Huda Beauty’s “#FauxFilter” foundations have a selection of 30 shades, while Rihanna’s brand – Fenty Beauty “Pro Filt’r” foundation collection has 40 shades. Others, however, applauded Huda Beauty for being one of the first brands to release an inclusive range of shades in Sephora stores globally.

Huda Beauty is among the best-selling cosmetics brands in Sephora in the Middle East and Harrods in London. According to The Business of Fashion, Kattan’s background as an Iraqi immigrant in America distinguishes her from other beauty influencers. She studied finance in the United States, and pursued a career as a makeup artist in Dubai.