Neutral Is the New “IT”

Over the last couple of years there have been very definitive eyeshadow palette/color trends: there were pinks & purples, rusty oranges, greens & golds, a lot of browns, fire reds & spicy undertones, and finally – the rainbow trend!

It seems to me as though after Colourpop’s colourful double release every week, Huda Beauty’s 9-pan color theory palettes, and every possible Morphe palette – the makeup community and trends are coming to a comfortable “neutral” territory.

What we’re seeing from brands – are releases that are mostly neutral, with occasional pops of color (whether it be a bright blue or a subtle jewel purple). The palettes are mostly neutral, to target a wider range of consumers, but also because the majority of said beauty consumers already have all the colours possible in our palettes, so the brands are forced to try something different, YET AGAIN.

Some of my favourite palettes, from drugstore to high-end, within this umbrella of being neutral but intriguing are shown below. They can be pretty boring at first glance, but you can definitely make them more interesting by adding the one outstanding color, or mixing up something new.

What are some of your favourite neutral eyeshadow palettes?
Do you agree with the trends I’m seeing?
Let me know in the comments below!

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