How Fenty Beauty Is Shaping The Beauty Industry

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Welcome to Artist Spotlight #4 series on my blog.

Before she was @BadGalRiRi: music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick. The first time she experienced makeup for herself, she never looked back. Makeup became her weapon of choice for self-expression—a way to radiate her ever-changing mood—and it powered a fearless take on beauty that helped her become the boundary-breaking icon she is today.

Fenty Beauty products are designed to feel lightweight and luxurious, as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire:

“Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”

And that’s exactly what customers can expect to see when browsing the Fenty Beauty stands in Sephora or online: unique colours and combinations, innovative formulas, sleek packaging that demonstrates a professional high-end feel, yet holding inside inspiring products to get us out of our comfort zone.

There are currently 87 products listed for the brand on Sephora.com, ranging from base/complexion products, to eyes, lips, and body makeup. The brand is part of the LVMH umbrella, which also oversees Dior, Marc Jacobs, Louis Vuitton, and more designer brands (which explains the aesthetic of the Fenty Beauty line). But Rihanna didn’t just slap her name on makeup and call it a day, she takes an active role in formulating her products, coming up with ideas, representing and wearing her brand, and encouraging men and women alike to express themselves unlike we’ve ever seen before.

Sources:
Sephora.com
FentyBeauty.com
LVMH Website

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