In 2019, MAC Cosmetics celebrated the 25th anniversary of the MAC VIVA GLAM campaign, which has become a piece of beauty history. MAC was started by Frank Angelo and Frank Toskan in 1994 in reaction to the AIDS crisis. “We developed a great lipstick color we called VIVA GLAM,” said Toskan. “This little lipstick gave people dignity and saved lives.”
Since 1994, MAC VIVA GLAM has raised more than $500,000,000 USD, partnering with local organizations to ensure that help reaches those who need it most. In particular, those affected by AIDS are being helped through various services while researching and developing further into the symptoms, causes, and treatments of it.
Over the years, VIVA GLAM lipstick campaigns have included celebrities such as RuPaul, Troye Sivan, Ariana Grande, Miley Cyrus, and more.
In 2020, as part of MAC VIVA GLAM’s recent $10,000,000 USD donation, local organizations are providing essential healthcare services and preparing and delivering nutritious meals to vulnerable communities affected by COVID-19.
Currently, there are 3 shades of the VIVA GLAM lipstick:
– An intense brownish blue-red
– A creamy subdued pinkish beige-mauve
– A muted brownish-plum
(descriptions taken directly from MAC website)
Do you own any VIVA GLAM lipsticks? Did you know of this initiative? Have you become inspired to purchase these lipsticks? Let me know all your thoughts in the comments below!