Just like contouring, blush placement can drastically change your face shape. I have provided a simple guide for any face shape below and included a video to reference at the bottom of the post.
Whether you’re doing the makeup on yourself or a client, you want to utilize every product to enhance the face shape (duh). Blush placement, along with contouring, is very important for this.
For example, people like Jaclyn Hill or Chrissy Tiegen, who have round face shapes, should apply blush on the apples of the cheeks (front & centre part) to flatter their shape.
On the other end, people with oval face shape would benefit from higher blush placement, from the ear down almost blending into the bronzer and highlight.
I find that the following video provides a great example of both: