YouTube sweetheart turned CEO! Welcome to Artist Spotlight #18 series on my blog.
A note from the co-founder, Christen Dominique:
I have always loved helping people look and feel beautiful.
The first time I experienced the transformative power of makeup was after applying my mom’s yellow corrector to cover up my dark circles, my biggest insecurity, at age 14. When I saw them disappear, it felt like I was seeing the real me for the first time, and I could finally be comfortable in my own skin.
With my insecurity behind me, I wasn’t afraid of speaking up, putting myself out there, and making new friends. Soon, the instant confidence boost didn’t just change how I saw myself. Other people noticed too.
As I experimented and played around with makeup, girls at school started asking me for help with theirs. I became known as the locker room makeup artist and would often have a long line of classmates waiting to get made over. Seeing how happy and beautiful they felt—that feeling that I still can’t even put into words—after I did their makeup was the best feeling ever. And so my love of artistry was born.
The artistry continued after high school, doing freelance makeup for weddings, photo shoots, quinceañeras, and many other local events. I learned from YouTube and made a few of my own videos here and there too. But as the years passed, real life kicked in. I was in school full time, working at an insurance company, a young mom to my amazing son, married, had a house to take care of, basically a lot going on. As many working moms have experienced, I felt like I was pulled in a million different directions, never able to give one area the time, attention, or love that they deserved. So I told my clients that I had made a heartbreaking decision: I had to let makeup go.
They were sad for me, knowing how much I loved artistry, and suggested that I create some new YouTube videos. That way I could stay connected to them, teach them makeup techniques, and still have makeup be a part of my life.
So I did. And I started to love creating content, this whole new outlet for expressing my creativity. After about a year of consistently filming tutorials, people started to pay attention. Then, I got an opportunity to move to LA and create YouTube videos full time. Thanks to the support of my husband, I took a risk and moved my family from Texas to Los Angeles. That’s when my life really changed.
Once I got to LA, where I had access to studios, lighting, and owned being myself on camera, my videos really took off. I felt lucky to be able to impact others lives, helping them tap into their inner beauty, while sharing techniques that made them feel beautiful on the outside too.
After years of filming beauty content, I felt empowered to take my journey one step further. I wanted to create a brand that put the transformative power of makeup in your hands. I thought back to my freelance days, remembering the need for products that could be multi-purposed. I factored in the most helpful pan sizes, the shades and formulas that were missing from the current market, and even the packaging was designed to bring an experience to life, and make you feel something. I wanted you to have access to the most prestige, innovative products without breaking the bank. With lots of time, research, and even more love, Dominique Cosmetics was born.
If you’d have told me in high school that I’d one day be the CEO and Creative Director of my own makeup brand, Dominique Cosmetics, I’d probably have thought you were crazy. This is truly mine and my family’s dream come true—our co-founder and president is actually my husband. (Love you, Cesar!) We hope that these products can do for you what that yellow concealer did for me years ago: Allow the real you to step into the spotlight, empowering you to feel beautiful inside and out.
The brand is carried by mostly eyeshadow palettes:
And lately, branching out into face, eyes, and lip products:
It’s safe to say that this is one of the few “influencer makeup brands” that has consistently great products, stays on top of trends, out of drama, and is highly respected.