Jennifer Lopez has revealed the product lineup for her upcoming skincare line, JLo Beauty! The range will officially drop on Jan. 1, 2021, with eight products, and Lopez tells ET’s Nischelle Turner it all started with her signature JLo glow.
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“If I was gonna go into that, the skincare would have to be first and foremost and so that was kind of the idea,” Lopez says. “And I have actually been thinking about this for about 20 years. Many have talked about it so many times, but I think I needed to get to a place where I had enough experience where I was kind of more fully realized in myself to have a [real] philosophy about beauty and about beauty from the inside out and what that means and what it meant to me.”
The brand posted a photo of the skincare line on Instagram on Wednesday, revealing the gorgeous gold packaging and name for each item — That JLo Glow Multitasking Serum, That Limitless Glow Multitasking Mask, That Big Screen Broad Spectrum SPF 30 Moisturizer, That Blockbuster Wonder Cream, That Hit Single Gel-Creme Cleanser, That Fresh Take Eye Cream, That Star Filter Complexion Booster and That Inner Love Dietary Supplement.
The star’s new venture focuses on the tagline, “Beauty has no expiration date” — no matter what age you are.
“And the idea of beauty having no expiration date, you know, you get to a certain age and then people are already kind of like, boop boop, you next, bye bye. And you’re like, hold on, I’m still here,” she explains.
“[JLo Beauty] is about feeling great, looking great, having the healthiest skin you can have and how do you keep that youthful and timeless look at any age,” Lopez adds.
So what is Lopez’s secret to her famous glowy skin?
“We have like what I call the kind of S’s — the secret, right? So it’s like supplement, serum, sunscreen and sleep, and then living healthy, which in Spanish is sano,” she says.
The 51-year-old superstar shares it took 26 different formulations to get the That JLo Glow Multitasking Serum just right.
“It took a minute to really get it to the standard that I felt like I could put on the bottle ‘That JLo Glow,'” she says. “It had to give you a glow, it had to tighten, it had to make you feel something, but then over time I wanted it to be super healthy for your skin. So as you kept taking it with the [That Inner Love] supplement — I call it a pump and a pill. You take the pump of the serum and the pill and through that you will have this glowing skin, you know, over time.”
Lopez shared stunning campaign images on Instagram. The multi-hyphenate is absolutely glowing and fresh-faced in the photos and video as she poses in water.
“As women, people are so ready to write us off. I just kept waiting for that to happen, and I realized, no, I’m not gonna let that happen. It’s about being limitless. It’s about being powerful and understanding beauty really doesn’t have an expiration date,” Lopez narrates in the video.
Lopez captioned the post, “This isn’t just a passion project, it’s a 30-year dream. I can’t wait to share my skincare secrets with you!!”
Last month, Lopez was honored with the People’s Icon Award at the E! People’s Choice Awards. She looked beautiful in a red ruffled Christian Siriano dress. For her beauty look, Lopez used her upcoming JLo Beauty skincare products.
Back in December 2019, the JLO Holding Company, LLC filed a trademark for cosmetics and skincare products, according to the United States Patent and Trademark Office, including skin moisturizers, beauty masks and skin cleansers.
In December 2018, Lopez teased she was launching a skincare line during a speaking engagement in New York City, reported by Refinery 29.
“I will be coming out with a skincare line. I’ve been working on it for a long time because I don’t want to put [just] anything out,” she told the moderator, who asked about her skincare routine. “I get that question a lot, especially as I get older. I want it to be something that encompasses all the things I’ve learned and all the secrets I have. And it doesn’t have anything to do with needles.”
The “On the Floor” singer is no stranger to launching beauty products. Lopez has had multiple fragrances, including the popular Glow by JLO, and a makeup range with Inglot. Additionally, the style icon recently collaborated with Coach on the Hutton Shoulder Bag. She also has a shoe line at DSW.