3 Pretty Spring Beauty Trends From Bobbi Brown’s New Global Artistic Director

Welcome to Artist Spotlight #39 series on my blog.

There are few makeup bags that haven’t, at some point, been graced by a Bobbi Brown product. A brand that puts making women feel (as well as look) good at its core, 16th of January marked the 30th anniversary of its inception. To celebrate such a lengthy time in the beauty industry, the brand has, excitingly, appointed makeup artist Hannah Murray as global artistic director.

“Bobbi Brown is a brand I’ve loved since I started as a makeup artist,” Murray tells Vogue over the phone. “It’s such a well-loved global brand, and we have very similar philosophies regarding embracing natural beauty and individuality, as well as empowering women. These are things I’ve been championing for a while so it feels like a very natural fit.” Take a peek at Murray’s Instagram page, and you’ll see image after image of luminous skin, playful details around the eyes and bold brows on models and celebrities alike. Her makeup is real, fresh, and a far cry from the heavy contouring and airbrushed skin that have become popular in the last few years.

All of which makes her an excellent fit at a brand known for its feature-enhancing (rather than covering) products, where she will be overseeing everything from the fashion shows Bobbi Brown sponsors and campaigns, to education and product development. She has had experience with the latter before, having worked on the (rather brilliant) Topshop beauty line when it launched in 2011.

“I’m essentially going to be the visual voice of the brand, and I think with everything that’s been happening in the world, it’s a really pivotal moment to see things with fresh eyes and build on Bobbi Brown’s heritage,” she says. “I’ve lived in New York for the last 10 years, and before that in London, and I very much understand both the American aesthetic and the European sensibility and aesthetic too – it will be interesting to see that merge, something I think will give the brand a freshness, too.” When it comes to new products, we can expect some “innovation, excitement and fun”.

Though she isn’t, like many of us, forced to sit on Zoom all day, Murray is keenly aware of the “giving, giving, giving” that is endless, exhausting meetings, and believes in the power of beauty – whether that’s pampering your skin or applying some mascara – to uplift a mood. “There’s something ritualistic about [skincare and makeup]. Just like fresh air and eating well, having five to 10 minutes to yourself to cleanse, put a mask on, massage your skin is so healing. I have a three-year-old boy, so grabbing those moments is grounding. We all need to take care of ourselves and have a bit of me time.”

As for the beauty trends she expects to be big this year? Here she shares three of her key predictions.

Spa skin

“Instead of applying 10 products just to walk out of the door [like we used to], it’s now about feeding your skin and making it feel fresh and juicy and plump and alive. That’s a feeling thing, as well as being about how you look, and it’s using texture rather than product. You can layer on balms – I often dab Bobbi Brown’s gorgeous Lip Balm on cheekbones as it really makes skin look alive, like spa-fresh skin.”

“I’m hoping we’ve moved on from baking and cut creases – I want to see skin, feel it, and let it breathe. Another of my favourite products is the Bobbi Brown Extra Illuminating Moisture Balm, which is a lightweight moisturiser that imparts a subtle pearlescent finish for a “flawless, hyper-real skin effect”.

Outdoor glow

“I think everyone now wants to look healthy, like they’ve been outdoors and not stuck indoors for three months! I’m thinking the beauty of a real flushed cheek and freckles.” Try the brand’s Pot Rouge, a buttery-soft cream blush which melts into skin seamlessly for a natural finish.

’90s minimalism

“Take cues from the ’90s and apply eyeliner to your waterline to tight-line around the eye. It gives a bit of definition but it’s not laboured over. Makeup should do the work for you, you want to wear products that are smart, easy to use and that work well for you.”

VOGUE article

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