For decades, South Korea has been famous for innovative beauty exports like cushion-compact foundation, BB cream, and sheet masks. Known for their “skin first” approach, K-beauty brands like Belif, Peach & Lily, and Glow Recipe have become staples for skincare obsessives who want quality ingredients and packaging at an affordable price point.
From cleansing micellar water to hydrating essence, here are the best K-beauty products to try now.
Everyday Essence Face Serum
Packed with hyaluronic acid, ceramides, and minerals, this gel-like essence quickly absorbs into skin to deliver deep hydration.
Hydrating Micellar Water
Double-cleansing isn’t complete without micellar water. Swipe off dirt, makeup, and oil with this gentle green tea formula suitable for all skin types.
Concentrated Ginseng Renewing Eye Cream
Tired eyes are no match for this supercharged eye concentrate with red ginseng, Japanese honeysuckle, and licorice. Apply a pump to the delicate under-eye area and gently tap in.
Pimple Patch Set
ELLE.com Beauty Director Chloe Hall swears by these face-saving acne patches, which protect blemishes from reinfection and absorb impurities.
Watermelon Glow Sleeping Mask
Hop on the watermelon train and apply this hydrating mask while you sleep. Watermelon extract is packed with amino acids that seal in moisture.
Featherweight Daily Moisturizing Cream
This moisturizer lives up to its name. It’s super lightweight, non-greasy, and fully hydrating, thanks to ingredients like peach fruit and avocado extract.
Lip Sleeping Mask
Beauty editors swear by this leave-on lip mask to treat chapped lips. Hero ingredients like vitamin C and berry mix complex work overnight to soft and plump skin.
Clear Skin Oil Free Makeup Remover Wipes
Wipe off the day with these gentle but effective makeup wipes. This pack is free of fragrances, alcohol, and sulfates, ensuring that your skin will stay safe and clear.
Teatreement™ Cleansing Foam
The magic of tea tree oil! The acne-fighting agent pairs up with salicylic acid and coconut extract to clear pesky breakouts.
Moisturizing Eye Bomb
This cult-favorite eye cream delivers 26 hours of moisture for supple skin. Apply it under concealer to prevent makeup from creasing.
Miracle Seed Essence
Use a plant-based essence to prep skin for your routine. Lotus seed helps product absorb while combatting environmental stressors.
So Rich Hydrating Gel
Dry skin? I don’t know her. Using ingredients like camellia and lotus, this antioxidant-rich cream protects skin from free radicals and sun damage, while locking in moisture.