The Best Hyaluronic Acid Serum Out Now – And It’s Under £20

If, like me, you’re on an eternal quest to quench your dehydrated skin, there is an exciting new skincare gem destined for your face. CeraVe’s new Hyaluronic Acid Serum, which launched in the UK this week, is exactly that, and at less than £20, it’s a product I feel compelled to shout about.

If you haven’t yet heard of – or tried – CeraVe, consider this post your call to action. A budget brand that develop formulas under the discerning eye of dermatologists, it offers skincare that harnesses the power of ceramides to fortify the skin barrier, as well as other innovative ingredients. From the Hydrating Cleanser to the Facial Moisturising Lotion, those that know about it swear by it, and dermatologists regularly recommend its products to their clients for good and gentle home skincare. It is, quite simply, pharmacy skincare at its finest.

The new Hyaluronic Acid Serum is just as stand-out as its now-cult companions in the range. Unlike the jelly-esque texture of traditional hyaluronic acid (HA) formulas (which can often feel quite tacky, and not for everyone), CeraVe’s offering is delivered via a lightweight, ceramide-rich cream that essentially offers a two-in-one hydrator. Tom Allison, founder of the brand, explains why: “We were really thinking about what HA does and what is unique about it. It’s a wonderful ingredient, it attracts water to the site of application and is one of the most effective humectants out there,” he says. “But what it’s not going to do is help mitigate why you’re dry in the first place.”

The resulting “creamy serum” contains a high concentration of the HA active, but in true CeraVe style, also tackles the issue of transepidermal water loss (or dehydration) through an impaired skin barrier. That, after all, is what actually makes the skin dehydrated in the first place. “It takes advantage of HA but also restores the skin barrier at the same time,” he says. As well as HA, ingredients include glycerin, vitamin B5, three different ceramides, and the brand’s patented MVE technology, all of which works hard to keep the skin barrier strong and healthy, while locking hydration in.

VOGUE article

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