After years of bringing the most glamorous, Instagram reshare-worthy beauty looks down the haute couture and ready-to-wear runways, Valentino is finally launching its own makeup collection.
Valentino Beauty will launch worldwide with over 100 products in August, but the collection was fully revealed on May 31 at Selfridges in London with an exclusive pop-up shop.
The launch includes a full spectrum of color products, from complexion to eyeshadow palettes. All of the formulas are multi-use and multi-finish to encourage experimentation, self-expression, and individuality. A few products, including the lipsticks and palettes, come in refillable packaging. This isn’t only a better option for the environment — you’ll want to keep the chic red and gold tubes and bottles on your vanity forever.
“Beauty is a complexity resolved through love. Beauty is democratic. I look at the identity of each individual, the uniqueness that encloses diversity and inclusivity,” Valentino creative director Pierpaolo Piccioli in a statement. “Beauty is about grace. Grace is something that you cannot describe, it is a perception. Beauty is something that gives me emotion. It is a connection.”
The accompanying campaign was shot by Piccioli himself and features 16 “eclectic talents” per the brand’s release. These models each represent a different facet of the Valentino Beauty brand DNA and come together in the campaign to create a “Valentino Chorus.”
A few standout products include a 40 shade foundation range, 50 shades of lipstick in matte and satin finishes, and the Go-Clutch, which comes with a mini lipstick. The accessory-makeup hybrid product first made its runway debut on the Valentino Spring 2017 runway.
Valentino Beauty ranges from $30 for lipstick refills to $235 for the Go-Clutch.
The collection debuted on Jun. 15 at valentino.com.
For more information, photos, and swatches, see Trendmood’s Instagram post: