This brand made waves throughout the beauty community when they introduced their extremely inclusive shade range of 25 bronzers, distinguished by neutral, red, warm, neutral warm, and olive undertones.
Welcome to Artist Spotlight #59 series on my blog.
Straight from the source:
“We are a queer run cosmetics company that wants to encompass all walks of life under our brand. What does that even mean you ask? Well, let me tell you a story.
My name is Christian Coll, hence the name CXC, and I was once a working makeup artist doing what all makeup artists love…MAKEUP! However, I kept running into issues. I could never seem to get the makeup that I needed all in one place, especially shade ranges. I would spend THOUSANDS on high end products because I believe great makeup begins with great products. It turns out, however, that just because the products were “high end” didn’t mean they were the best quality. My next problem was finding products that worked for multiple skin tones. Being a Puerto Rican born individual myself, I found that there was VERY LITTLE diversity when it came to skin tone range in the majority of companies. Not only that, but there was such little representation in the market, very little people of color, multiple genders, people of different sizes, etc. Something needed to change.
In 2019, I decided I had enough. I was going to create my own brand, a brand that works for everybody, regardless of race or gender or any difference in an individual that you can imagine. I was going to create LUXURY products at an affordable price. That is where my partner in business and life, Anthony, comes in. Fortunately, he has several degrees, one of which happens to be in chemistry. Together, we sold everything we had, downsized our life and started purchasing lab equipment and ingredients, and began building CXC Beauty.
Building a brand from scratch was one of the hardest challenges I have ever faced, yet it was absolutely so rewarding. We began by creating our own eyeshadows and then slowly started to diversify. After a solid year of trying so hard to just get noticed, we finally gained traction, and in doing so, we were able to lease an office space and a lab. It was just the thing we needed in order to take our brand to the next level.
Today, we create a large array of products, from color cosmetics to skincare. Each of our products are created in house, in our own lab, with the utmost safety and care. Everything we create is cruelty free as we only purchase ingredients that are certified fair-trade and cruelty free. Most of our products are also vegan. The only non vegan ingredient we use is carmine, which is only in a very few select products. Regardless of the product however, they are each created with absolute love!
The future of CXC Beauty is absolutely a bright one. It will contain the widest range of products for ALL skin tones that there is. Our models will include an absolute diverse range of individuals. Not only that, but it will include skincare for all skin types, hair care for all hair types, and everything in between. CXC Beauty is a brand that promotes acceptance and love, regardless of who you are.
We hope you join us on our journey in to the future of the cosmetic industry, where the bar will be set higher than it has ever been!
Christian and Anthony”