Cheekbone Beauty is an Indigenous-owned and founded, digitally-native, Canadian cosmetics company established in 2016. Based out of St. Catharines, Ontario, Cheekbone Beauty is known for creating high quality, cruelty-free beauty products including their signature SUSTAIN line of lipsticks and eye pencils, their Warrior Women liquid lipsticks, and a variety of other cosmetics all designed for low environmental impact and maximum wearability.
Welcome to Artist Spotlight #68 series on my blog.
Keeping in line with her Anishinaabe roots, Jenn launched a less-waste line of lipsticks in 2020, SUSTAIN Lipstick. Cheekbone’s aim is to make a difference in the lives of Indigenous youth through donations addressing the educational funding gap, and to create a space in the beauty industry where Indigenous youth feel represented and seen.
“Giving back to our community is the centrepiece of Cheekbone’s mission. Our streams of giving include product donations, monetary donations, or project-focused donations.”
To date, Cheekbone Beauty has donated more than $150,000 to a wide variety of causes. These include Shannen’s Dream and the FNCFCS, the Navajo Water Project, One Tree Planted, and a variety of non-profit organizations across North America. As Cheekbone Beauty grows, so do their charitable goals. True to their roots, Cheekbone’s definition of success is not based on what you attain for yourself, but instead in what you give back to your community.
The true impact of the brand is felt through the communications they receive from customers; the emails, DM’s and conversation with Indigenous youth that signify the fulfillment of their mission of representation.
Jenn Harper has been making a name for Cheekbone Beauty in the beauty industry for a number of years but has been gaining popularity quickly after being on the hit CBC show, Dragons Den. Cheekbone Beauty is helping Indigenous youth see themselves in a beauty brand. Throughout her life, Jenn struggled to accept her Indigenous roots. She was estranged from her Indigenous family for much of her child and adult life. After learning about her grandmother’s experience in residential schools, she understood how her family was affected by generational trauma. This drove her to understand and overcome her own struggle with alcoholism. Today, Jenn works on product development and innovation with the Cheekbone Beauty chemist and sustainability experts to reimagine beauty products, starting with raw ingredients all the way to how all products are packaged.
Learn more by following their brand journey on Instagram @cheekbonebeauty 💚
SUPPLY CHAIN TRANSPARENCY
Integrity and Honesty is one of Cheekbone Beauty’s core values. They pride themselves for being radically transparent about their business, partners and especially ingredients. In addition to the efforts below, they are always researching new ways to continue the sustainability journey & to respect people and planet.
CLEAN BEAUTY STANDARDS
Feel safe knowing their products are created without harmful or controversial ingredients.
- Sourced locally where possible
- If not local, sourced from manufacturers that can prove they respect the environment and provide good working conditions for their employees
- Principles of Green Chemistry
- Fair Trade
- Not tested on animals
- Meet the clean standards set forth by CREDO and EWG and Sephora
- Developing in-house ‘Cheekbone’s Biinad Standards’
- Plantable (seed paper)
- Post-Consumer Resins (PCR) material
- Forest Stewardship Council (FSC) Certified paper
- Vegetable based inks
- Polylactic Acid (PLA) material
TRANSPORTATION & SHIPPING
- Items coming from manufacturers oversees are sent by boat rather than air
- Standard mail used to ship all orders within Canada and US unless otherwise specified by the customer
- Customer paper-box mailers are recyclable and FSC certified
- Poly mailers come from 100% recycled materials