Lady Gaga’s Haus Labs (formerly known as Haus Laboratories) is getting a facelift. On June 9, the beauty brand will launch a new revamped product line exclusively with Sephora.
Haus Labs originally launched in 2018 as the first exclusive beauty brand to partner with Amazon—but the new Haus Labs products will not be sold on the e-tailer’s site.
In addition to overhauled distribution, every consumer touchpoint with Haus Labs has been rethought. Packaging, formulas, logos and advertisements have all been given an update.
Featuring cruelty-free and vegan formulas and sustainable packaging, Haus Labs by Lady Gaga will introduce a new line of products across eye, lip and cheek. Furthermore, the brand promises these stress-tested formulas are science-backed and biocompatible, but “still pack the same punch of vibrant shades and longwear that Haus Labs is known for.”
“Lady Gaga welcomes you to join this new chapter of Haus Labs, with supercharged products created with innovative formulas that will shape the future of the beauty industry. She believes artistry should be for everyone, and that no one should have to damage their skin or sacrifice their principles to be self-expressive,” the brand said in a statement.
The new products are created with the new HausTech Powered Innovation, that merges together the fields of science and skincare to create makeup that works to make skin look and feel better while still delivering high performance and high pigments.
See the brand’s announcement on Instagram below: