Rihanna’s Fenty Beauty and Fenty Skin to Expand Across Africa

Fenty will launch in eight African countries on May 27.

This May, Rihanna is launching Fenty Beauty and Fenty Skin across Africa, including South Africa, Nigeria, Kenya, Namibia, Botswana, Ghana, Zambia and Zimbabwe.

When Rihanna launched Fenty Beauty in 2017 in 17 countries with a vision of inclusivity and global reach at its core, she sought to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style.” It is this brand ethos of “Beauty for All” that makes Rihanna’s decision to expand her Fenty brands to Africa a momentous milestone and natural next step.

Every launch is exciting— we’ re all about being reachable to everyone, everywhere. But launching across Africa in eight countries not only feels really significant to me on a personal level , but is also a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world,” said Rihanna.

Fenty Beauty and Fenty Skin will be available for purchase across Africa starting May 27, including cult-favorite complexion essentials, best-selling lip products, and skincare starters. Additionally, customers in Africa will be able to immediately pick up the newest launches from the brands.

BEAUTY PACKAGING

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.