Tara Simon will step into the role of global brand president of Too Faced starting July 1.
Jerrod Blandino and Jeremy Johnson are leaving their brand, Too Faced Cosmetics to pursue new entrepreneurial endeavors as of June 30, Estée Lauder Companies announced on May 6. Effective July 1, Tara Simon will be promoted to global brand president of Too Faced and will still report to Fabrizio Freda, president and chief executive officer of Estée Lauder Companies.
Blandino and Johnson founded Too Faced 24 years ago in 1998, creating many noteworthy products throughout their time such as Better Than Sex Mascara, Born This Way Natural Finish Foundation, and Lip Injection Extreme Lip Plumper.
“Jerrod and Jeremy started the brand with a simple yet compelling creative concept and transformed it into something that is truly extraordinary,” William P. Lauder, executive chairman of ELC said in a statement. “We look forward to seeing where the next phase of their journey takes them and wish them all the best as they set out on new adventures.”
Before becoming Too Faced and Estée Lauder Companies’ senior vice president and general manager of Too Faced, Simon was the senior vice president of merchandising of prestige beauty at Ulta Beauty. Since joining Too Faced two years ago, she has “inspired products and unique experiences” and led the teams through her brand-building expertise, Freda said in a statement.
She also helped to increase the brand’s sales growth during the COVID-19 pandemic, according to the brand. In her new role, Simon hopes to further improve the company’s category strategy for makeup.
“I am confident that under Tara’s leadership, Too Faced is well-positioned for its next phase of growth,” Freda said. “And we are so grateful for Jerrod and Jeremy’s outstanding work over the last six incredible years spent as part of the ELC family.”