If the year’s midpoint has you craving a beauty overhaul, you’re in luck: Kim Kardashian’s new skincare collection, SKKN BY KIM, releases later this month. Kardashian’s new venture comes less than a year after the announcement that KKW Beauty was no more, a move which devotees speculated was simply a step toward a rebrand.
But in KKW Beauty’s place, it seems, is something entirely new. Rather than market-minded make-up, SKKN is a (characteristically sleek) assemblage of high-end skin care, and a natural, elevated step in Kardashian’s minimalist-yet-aspirational offerings.
The brand’s line-up of nine sustainably minded (read: refillable, vegan, and cruelty-free) products each centre on innovative formulas designed to revitalise skin. Housed in seriously gorgeous architecturally-inspired packaging that demands shelfie space, SKKN’s offerings are all available for under $100 (£80), a boon in the world of luxury skin care.
The line was born of a desire to understand her own complexion: Kardashian struggles with psoriasis, an immune-mediated skin condition that affects more than 7.5 million adults in the U.S. alone, and results in dry red patches on the face and body. SKKN is the tangible result of years of working with and learning from dermatologists and aestheticians (including the likes of celebrity facialist Joanna Czech) and provides a top-to-bottom routine including a gentle foaming cleanser, a hyaluronic acid serum, and a nourishing night oil. SKKN BY KIM comes from Kardashian and Coty, and is set to drop on 21 June — mark your calendars.