Here’s some great news for Beauty Insiders and Little Monsters everywhere: You can now shop singer, actress, and entrepreneur Lady Gaga’s makeup brand, Haus Labs, at Sephora. The star has teamed up with the retailer to release new and improved versions of her brand’s coveted products.
Welcome to Artist Spotlight #81 series on my blog.
“I always wanted to partner with Sephora,” Gaga tells BAZAAR.com. “I used to go to Sephora all the time as a young girl around 13 or 14 years old, I would go in and explore. I didn’t really have the money to buy a lot, so I would buy the Benefit Cosmetics Hoola Bronzer.” So to have her very own line there is a full-circle moment. “I also love Sephora as a company—the people who work there are really nice, and they really believe in what we do, which means a lot to me—they’re our number one fan,” she says.
Although Gaga has seen much brand success since Haus Labs’ initial launch in 2019, she says there’s still more work to be done when it comes to mastering the ins and outs of the beauty industry. “I’d say the first thing I’ve absolutely learned as a beauty founder and creator was that I had a lot to learn,” Gaga says. “When I first began this company, I had a sense of my own artistry and love of artistry, but my knowledge of the beauty industry was much more limited. It took me a couple of years to really hone in on what I wanted this company to be.”
The line is evolving, without losing the original vision. “From the beginning, I always wanted to create a brand that was about empowering people to their makeup and helping people feel uplifted by makeup, but now, I’m looking to take it a step further,” she says.
The new Haus Labs by Lady Gaga line consists of 90 different Clean at Sephora–certified products across seven key categories, including all-over paints for eyes, lips, cheeks, gel-powder bronzers and highlighters, hydrating lip oils, gel pencil eyeliners, and more. The brand will also continue its expansion with a planned rollout into 500 Sephora stores by the end of this year and additional product launches planned in three new categories.
In a crowded landscape, the star insists that Haus Labs by Lady Gaga is not just another celebrity-driven beauty line, or line with a few fringe skin care benefits. “There are definitely brands that have skin-benefiting ingredients added to their makeup—we are unique in that we’re also clean,” Gaga says. “But what I will say—and I say this kindly—is what I’ve noticed with a lot of products is that people will say, ‘Hey, we’ve added hyaluronic acid to this tinted moisturizer,’ but they won’t have put enough of the ingredient in for it to be skin optimizing or functional. So it’s sort of like putting a few sprinkles on the top of a cupcake but you can’t really taste them.”
The revamped Haus Labs by Lady Gaga products, she says, focus on skin care—and then some. “We have now put super-charged ingredients into our makeup, so it’s infused with skin care. And we use futuristic clean formulas that go beyond industry standards, with a huge color assortment. These are artistry products without compromising performance and value.“
As someone who suffers from fibromyalgia, a condition that is often accompanied by chronic pain, it was important to the star to feature medicinal ingredients, like fermented arnica, in the newest iteration of Haus Labs by Lady Gaga. “Both our Power Sculpt Velvet Bronzer and Bio-Radiant Gel-Powder Highlighter are infused with our proprietary complex of fermented arnica, which is 860 percent more potent than conventional arnica,” the star explains. “We did this because I have fibromyalgia and chronic pain, so I’ve always used arnica as a way to combat inflammation in my body. I thought, I wonder if this could also calm down the skin—turns out that it does. And I also have a lot of pattern redness in my face, so we put the ingredient in our bronzer and highlighter.”
The added ingredients are intentional but don’t take away from the payoff of the product itself. “While I’m wearing this makeup, my face is getting treated for inflammation all day long with very high efficacy,” she says. “So that’s the difference: It’s not just about the formula, but about the intensity and efficacy of the formula. How truly good it is for the skin as opposed to being a gimmick or just an idea.“
Aside from updating ingredients and formulas across the entire Haus Labs collection, Gaga says her intention behind the new launch is to ultimately create makeup that matters while making a larger difference. “Even our packaging is sustainable,” the star says. “When you see it in stores at Sephora, you’re going to be able to see exactly the color that you’re buying—you’re not going to buy something, get home, and realize you bought the wrong shade.”
As far as her favorite Haus Labs by Lady Gaga product to wear for major events? “I would definitely say that on red carpets, I always wear our The Edge Precision Brow Pencil. It’s my favorite brow pencil, because you can get that perfect edge across the bottom, which gives you that sharp look with your brows while making those featherlike strokes,” she says. And she reveals another trick that helps give her that bright-eyed look: “Something else I always do on the red carpet is wear white liner in my waterline—it’s a trick to make the eyes look bigger, and one of the inspirations behind why we wanted this [version of Haus Labs] to be so clean. Our Optic Intensity Eco Gel Eyeliner Pencil has argan oil and vitamin E as well, so it’s safe for my waterline.”