Ciara Is Launching A Skincare Line OAM: ‘Meet My Secret Sauce’

On Monday, Ciara announced she’s leveling up and jumping into the beauty game by launching her own skincare line.

Called OAM — which stands for “On a Mission” — the beauty brand drops online September 15.

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You’ve been asking… and here it is. Meet my secret sauce,” the “One, Two Step” songstress wrote on Instagram, calling the line “years in the making.

The Instagram Reel shows comments fans have left over the years asking the Sports Illustrated Swimsuit cover model, 36, to drop her skincare routine.

It’s the flawless skin for me,” one reads. “Baby them pores was no where [sic] to be found!” another gushes. 

In the comments, one fan asked, “Now can we get the workout plan?” and a follower added, “She got that business head.”

Ciara worked with a team of dermatologists to clinically test the products on 96 women.

Ciara’s line is launching with five “clinical-level” products, which she worked with a team of board-certified dermatologists to perfect, testing her potions on 96 women with different skin tones. 

OAM is rolling out a Vitamin C Hydrating Cleanser, Vitamin C Brightening Pads, 20% Vitamin C Brightening Serum (which she calls “liquid gold for your skin”), Vitamin C Eye Revitalizer and Vitamin C Radiance Moisturizer, with prices ranging between $28 and $62.

OAM was tested on women of every skin tone on the Fitzpatrick scale, which classifies skin type based on pigment and sun reaction.

I would say this is truly a missing piece in skin care today,” the “Like a Boy” hitmaker told Allure. “These products are for all skin types, so that’s why we wanted to do [the clinical testing] with every skin tone.” 

Ciara joins a long list of celebrities with their own beauty brands and skincare lines, including Selena Gomez, Hailey Bieber, Ariana Grande, Kim Kardashian, Halsey, Jennifer Lopez and Rihanna.

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