Winnie Harlow on Creating Sunscreen for All, Inspired by Her Jamaican Roots

The model, who has spoken widely about her vitiligo, poured her own experience with sun sensitivity into her debut SPF range, Cay Skin. It’s all about a healthy glow: “I want to put the sun in the bottle.”  

Born in Canada to Jamaican parents, the model is accustomed to toggling between warm weather and cold. (During the pandemic she joined the westward migration to Los Angeles, signaling her preference for backyard pool life.) The constant throughout, no matter the season, is a protective dose of SPF. “I just remember running on the beaches, and my dad slathering sunscreen on my skin with his rough hands from being a mechanic,” Harlow recalls of her childhood visits to the Caribbean. At age four, she was diagnosed with vitiligo, a condition that disrupts the melanin production in certain regions of the skin, leaving them especially vulnerable to the sun. Her unique pigmentation became a topic of conversation in 2014, during a turn on America’s Next Top Model, which jumpstarted a career that has included marquee runway appearances (Marc Jacobs, Schiaparelli), fashion editorials, and a TED Talk about evolving beauty norms.  

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But it wasn’t until 2018, while on a modeling job in the Bahamas, that the seed for Harlow’s new beauty brand, Cay Skin, was born. “I was shooting from sunup to sundown both days, and on set no one wanted me to reapply sunscreen because of that blue-silver shine that isn’t very complimentary to any skin tone, especially to darker skin tones,” the model recalls. A serious flare-up followed. “I had to have doctors come to my hotel to give me injections for pain and inflammation.” 

The experience reinforced the idea that there was plenty more room in the sunscreen space, particularly with inclusivity in mind. Cay Skin—the name nods to the landscapes of Caribbean islands—arrives today with four products to suit different preferences and needs. For fans of mineral sunscreen, there’s an ultra-sheer SPF 55 with zinc oxide, alongside skin-nourishing squalene and sea moss. (The butter-yellow tint comes from plant-derived antioxidants.) Harlow’s daily staple is Isle Glow SPF 45, which sets a trio of broad-spectrum chemical filters within a luminous base. “I wear this under makeup, but I also wear this insteadof makeup because it just adds such a beautiful glow,” she says. Meanwhile, the SPF 30 body oil delivers the throwback appeal of a 1980s tanning mist with modern protection. 

Everyone always forgets about the lips,” Harlow says of the last product, a plush SPF 30 balm that avoids the chalky texture of other formulas. “I wanted something that was going to be hydrating and nutrient-rich, but also protecting the lips.”  

As Harlow picks up a couple of the tubes, it’s clear that the palette of the packaging—pale peach and chestnut brown—isn’t just about good-taste neutrals. In fact, the colors are practically Pantone-matched to her skin tones: a visible reminder of the brand’s something-for-everyone ethos. She’s also left her fingerprints on other elements of Cay Skin. The natural scent hints at a vacation mood while steering clear of “artificial coconut”—a pet peeve of hers. The ingredients pay tribute to the Caribbean, including aloe vera, which her mother used to cut fresh to apply to mosquito bites and the occasional pink sunburn. Even the visuals have Harlow doubling as model and creative director, giving her a 360-degree look at the process. “I had so many hats to wear on that campaign shoot day. But it was so rewarding,” she says.

Even more satisfying will be the feeling of settling into the sand, with her own products in tow. She ticks through a few of her beach favorites. Her snack of choice is a whole coconut: first the water, then the scraped-out jelly. “Melissa Simone, she’s also Canadian; she’s a Black girl. She makes the most beautiful swimwear,” Harlow says, describing a blue-and-green bikini she wore for her birthday in Mexico a couple years ago. “I just loved the way that it held onto my body.” And for music? “One of my favorite artists from Jamaica is Vybz Kartel—but anything dance hall. I want to have fun and dance on the beach,” Harlow adds. Her skin, well shielded, will be ready for it.

SHOP CAY SKIN

VANITY FAIR

Scarlett Johansson Is Launching Her New Skin Care Line, The Outset

Scarlett Johansson is joining the sea of celebrity skin care founders. Last June, the two-time Oscar nominee announced she would be entering the beauty market with her own line, and on Tuesday, the 37-year-old actress launched an Instagram account and a website offering a sneak peek of her brand, The Outset. 

Welcome to Artist Spotlight #78 series on my blog.

I’ve been the face of several luxury brands throughout my career, and all of those experiences were really wonderful,” Johansson wrote in one post, referencing her years with L’Oréal, Louis Vuitton, Dolce & Gabbana, and others. “But—how do I put this? I guess I always felt like I was playing a character in those campaigns, and as I evolved I wanted to create and represent a brand that was true to me.” Using the hashtag #TheStartOfYou, Johansson’s preview of The Outset suggests a product line centered on eco-friendly and plant-based ingredients.

Johansson will serve as the chairman of the new company, which launched on March 1. Cofounder Kate Foster will be the CEO. Foster was previously founder and CEO of SwearBy, a digital site focused on word-of-mouth product recommendations.

The Outset has funding from the Najafi Companies, a Phoenix-based private investment firm founded by Jahm Najafi, vice chair and partial owner of the Phoenix Suns and McLaren Formula One Race Team. In addition to backing the NBA team and other sports ventures such as StubHub, BodyBuilding.com and Mission Advancement Corp. with Colin Kaepernick, Najafi has a notable portfolio of celebrity-founded lifestyle brands, including Tracee Ellis Ross’ Pattern Beauty and Shay Mitchell’s bag company, Beis.  

WWD reported last year that Najafi invested between $5 million to $10 million to fund The Outset launch. When Johansson announced that the beauty company was in the works, the mother of two said she took a step away from her existing endorsement deals to focus on her own venture. 

Johansson is joining a long list of stars with cosmetics brands. Rihanna, Jessica Alba, Gwyneth Paltrow and Jennifer Lopez already have their own beauty lines, all of which tend to boast an emphasis on clean ingredients, simplicity, accessibility and inclusiveness. But the crowded market isn’t deterring Johansson from entering the skin care space, which helped make Rihanna a billionaire last year.

The cluttered market did not deter Najafi from investing. “The Outset is a special opportunity; for us to partner with an artist, it comes down to core values, passion and commitment…” says Dean Schnider, partner at The Najafi Companies. “Scarlett has been perfecting her own skincare formulations for years and the amount of genuine passion and intentionality that has led to The Outset is a true differentiator in the marketplace.”

While The Outset is a serious business venture, Johansson’s husband, Saturday Night Live star Colin Jost, couldn’t resist making with the wisecracks in the comments of the new Instagram account: “Is this the best way to contact you?” Jost asked a Johansson portrait. “I’m starting a similar brand called ‘Part of a Face’ and would love to use this photo. Thanks.” 

FORBES

Fashion’s Favorite Facialist Launches Her Debut Skin-Care Line

Thirteen years ago, Joanna Czech left her celebrity-favorite spa in Manhattan’s Washington Heights neighborhood before moving to Dallas for love. When she decided to return to New York, in 2019, she initially thought the 400-square-foot penthouse space at The Webster would suffice. “If people even remember me,” she thought at the time, “one room will be enough.” It wasn’t. The current wait for an appointment with the Polish-born super-facialist is six months.

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To be fair, Czech never really stopped coming to the city, even once she opened her eponymous flagship studio in Texas. “I would ship my machines from Dallas every month,” recalls the petite blonde, who follows her devices. In New York, she would see regulars including model Amber Valletta and Oscar de La Renta designer Laura Kim; in Los Angeles, she would make house calls chez Kardashian. Czech estimates that she flew 30,000 miles in the month leading up to the pandemic alone. So when lockdown forced her to stand still, giving her time to rethink her business, Czech had a realization: She needed a bigger space—and better products to travel with.

My clients travel nonstop. It’s ‘We are going to Colorado and then Cabo,’ or ‘We are climbing Everest, then going to India.’ So I was thinking about something that helps between climates, too,” Czech says of her debut product collection, The Kit. The seven-piece range draws from Czech’s experience studying chemistry and arrives in a metallic navy pouch with a seat-belt clasp. (The idea was “Prada nylon,” Czech reveals of the design, “but it ended up being more like a Moncler jacket!”) Facial wipes and a bio-cellulose hydrating mask—in-flight essentials—are joined by a pH-controlling toner; two serums, one to soothe with hyaluronic acid, the other to brighten with stabilized vitamin C; and two moisturizers, a water-based cream and a cocooning balm.

Beginning this month, The Kit will appear in the retail space at Czech’s new 2,300-foot SoHo studio, where she will also curate fashion and lifestyle items while offering her signature treatments against a backdrop of decorative molding and custom millwork. “I hate going to ugly spas,” jokes de la Renta’s Kim, who has collaborated with Czech on custom cashmere socks and blankets, which will be featured along with elevated basics from brands such as James Perse and Phillip Lim. Other highlights include a collagen-and-elastin-boosting LED light bed that Czech calls “a piece of art.

At first I was having nervous breakdowns because no one was traveling,” the 57-year-old says of the precarious timing around both the studio opening and the products’ launch. But the formulas are just as good at home as they are on the go. “Everything she recommends always works. She just knows my skin—she knows everyone’s skin,” says Kim Kardashian, offering an endorsement that will likely add at least a few months to that wait list.

VOGUE

Euphoria’s Makeup Artist Is Launching a Brand

Euphoria’s MUA, Doniella Davy, also known as Donni Davy, is launching her own brand inspired by the edgy makeup looks she created for the HBO series.

And it’s about time—it’s only season two, but beauty fans have been talking about the characters’ makeup since the show debuted nearly three years ago.

Davy’s new brand is Half Magic Beauty—and its Instagram is still a bit secretive. Davy posted on her personal IG:

“For the past two years and while filming Season 2, I’ve been secretly working on creating the makeup line of my literal DREAMS. I couldn’t be more completely over the moon thrilled out of my mind to introduce Half Magic.” 

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More About Half Magic Beauty

According to Half Magic’s Instagram bio, Davy is working on the line with A24, Euphoria’s production house. 

Half Magic’s website is black, like its IG, but gives us a few hints, stating:

Something weird and beautiful is brewing.

Space cowboy or glitter queen? Belle of the ball or neon boy next door? Bold or bolder? Follow your creativity down the rabbit hole and shape-shift into today’s version of you with HALF MAGIC. 

The Makeup On ‘Euphoria’ 

Rue (played by Zendaya) and Jules (Hunter Schafer) first made headlines during season one with their glittery eyes—and the looks even inspired at Ulla Johnson’s show during New York Fashion Week, back in 2019. 

Cassie (Sydney Sweeney) was once covered in sapphire and teal gemstones. Maddy (Alexa Demie) often rocks neon eyeliner, and Kat (Barbie Ferreira) once wore sheer red eyeshadow. Take a look at these looks at others at Byrdie.

How does Davy create these looks? She’s a fan of several brands, including Colourpop palettes for bold eyes, Make Up For Ever’s Star Lit Diamond Powder to highlight—and MAC’s 212 Flat Definer Brush is essential, Allure reports.   

The makeup look in the photo above, right, is Kat. Davy posted the photo on IG, stating:

Along with Barbie Ferreira’s input and insight into Kat, Alexandra French & I used the super inspiring color palette of Heidi Bivens’ costumes to base Kat’s looks on. Brown liner and gloss felt like the necessary counterpart to Kat’s 1990s hair moment by Kimble Haircare.” 

@DONNI.DAVY ON INSTAGRAM

BEAUTY PACKAGING

Annie Lawless Talks Record Growth Year, Product Expansions at Lawless Beauty

Despite the challenges brought on by the ongoing pandemic, Lawless Beauty had a milestone year in 2021, with major product launches, new hires and distribution expansions that have brought on record growth.

Welcome to Artist Spotlight #75 series on my blog.

Brand founder Annie Lawless is continuing that momentum into the new year, starting with the brand’s second skin care-oriented launch, the Forget the Filler Overnight Lip Plumping Mask, which is available now for $21.

The lip mask is the latest product extension from the Forget the Filler franchise, which debuted last January with the Plumping Lip Gloss that’s blended with an ingredient called Maxi-Lip. In clinical trials, the ingredient is said to increase the lip’s volume by 40 percent and hydration by 60 percent. Lawless explained that the product instantly became the brand’s hero product, outperforming sales projections by 1,000 percent and becoming one of the top three best-selling lip glosses at Sephora.

Even if you put your [face] mask on and you can’t see your gloss or it rubs onto your mask, that ingredient being on your lips is the goal,” Lawless said about the product’s popularity during the pandemic. “Over time it does really improve and enhance your own lip appearance and lip volume.”

Maxi-Lip is also the key ingredient in the new overnight lip mask, with the product using 50 percent more of the ingredient than the lip gloss.

Lawless explained that running the clean beauty brand through the pandemic has made her reassess what kinds of products she wants the brand to offer and what kinds of benefits she and her customers value.

What COVID-19 has done is it’s made me think way more about the way makeup looks, but what it’s doing for me when it’s on,” she said. “I don’t necessarily need to be wearing makeup all the time anymore. I’m not going to be seeing people most days, which I hate to admit, but that’s the truth, so if I’m going to put makeup on to feel great, is it doing something for me? Is it good for my skin? Is it going to enhance my collagen production?

The lip gloss’ success coupled with other big product launches led to a record year for Lawless Beauty, with sales in the high triple digits at Sephora and its own website. Lawless Beauty is also one of the fastest-growing brands at Sephora and is outpacing Sephora’s makeup growth, according to Lawless Beauty.

Lawless Beauty also expanded to QVC last June, which has introduced a new set of customers to the brand. The brand outpaced sales projections on QVC in its first year by 22 percent.

I’ve had such a great time connecting with the audience and people that have never accessed the brand or tried us, but then saw it because they’re regular QVC watchers who buy most of their beauty on QVC,” Lawless explained. “We’re able to access a different audience and a different geographic location and see what they respond to because some of the products that work really well at QVC work OK for us at Sephora and vice versa. It’s just been great to learn about a new customer.”

For Lawless, the connection with customers has always been an important factor in how she operates the brand and her own social media platform. Although she has over 200,000 Instagram followers, Lawless doesn’t consider herself a social media influencer, but rather uses her platform to give an inside look at her daily life as a mother and brand founder and show behind-the-scenes moments from Lawless Beauty.

I know the term influencer gets thrown around all the time, but I’m definitely not an influencer in the sense that I don’t blog for my job and I don’t do brand partnerships,” she said. “[Lawless Beauty] can really do all of the technically digital savvy things where I can just post content that you can’t get. You can go to Sephora to the thumbnail and see a model applying the gloss, but I can show you how it looks on me this morning. I think that’s the nice thing about having my own separate channel versus having this big influencer brand community. I don’t have any pressure on my account and I can just post whatever, whenever. It just gives people other ways to see the products in a more real-time everyday way.

SHOP LAWLESS ON THEIR WEBSITE
SHOP LAWLESS AT SEPHORA

WWD

Celebrity Makeup Artists Declare These 13 Makeup Trends Supreme for 2022

While there are some straightforward styles, every expert that was interviewed said that the big theme for 2022 will be individualized beauty. So long are the days of contouring our faces the same way and doing our eyeshadow in traditionally “pretty” blends. Nowadays, they say makeup application is all about doing it in a way that makes you feel good.

It’s so evident that [makeup] is about feeling it and an emotional connection to color,” says Lisa Eldridge, celebrity makeup artist and Lancôme’s global creative director. She notes that she’s seeing people wear several colors on their face without necessarily blending it the way we’ve traditionally been taught to: “It’s just color for color’s sake — there’s something so nice and playful about it.

Welcome to Artist Spotlight #74 series on my blog.

Moody Makeup

In 2022, we will see unconventional explorations of self through experimental makeup looks that are more about individual expression than achieving perfection,” predicts celebrity makeup artist Robin Black. To create this type of makeup look, she says to let your mood take control. “Try anything that pops into your mind,” she says. “It doesn’t need to be flawless, you don’t need to watch a tutorial or spend hours painstaking creating it — no rules, no ‘how-tos.”

Face-Lifting Techniques

Thanks to viral social media videos, people have learned techniques to make their makeup give their faces a lifted look. On TikTok, for example, we saw users apply concealers on the outer corners of their eyes up toward the edges of their brows to give the illusion of wide-awake eyes.

Another example is a technique shown by Eldridge above, where she applies lip liner tactfully to give the illusion of fuller, more lifted, happier-looking lips. To copy, she suggests first applying concealer to the outer edges of your lips to act as a guide, then over-lining the center of the bottom lip, and when drawing up toward the corners, she says to bring the liner into the natural lip and avoid the very edge.

Bejeweled Eyes

HBO’s Euphoria planted the seeds of rhinestone-heavy makeup into our minds, and Pinterest predicts that the dazzling trend is here to stay. On its platform, it reported seeing a 110 percent increase in searches for crystal eye makeup over the last year, indicating that we’ll be seeing more sequins, glitter, pearls, rhinestones, and more in 2022.

High-Shine Lips

As Serena van der Woodsen once famously said, “Lipstick lasts longer, but gloss is more fun.” Thankfully, celebrity makeup artist and founder of Makeup by Mario, Mario Dedivanovic, predicts that high-shine lips are expected to make a major comeback in 2022.

It’s a look that’s playful and pouty, but can also have benefits when infused with skincare to treat lips,” he adds. To recreate, simply add your favorite lip gloss to either bare lips or over your favorite lipstick for an even bigger lip moment. Dedivanovic suggests his Pro Volume Lip Gloss ($22, sephora.com).

Futuristic Embellishments

Instead of channeling a blast from the past, launch yourself to the future with this style of makeup. “This trend is all about making a statement,” says Black. “The best thing about this look is that faux tattoos, face stickers, and foils are easy to remove so there is no commitment.”

We recommend Paintlab’s Eye Stickers ($10, urbanoutfitters.com) to add some easy drama to your eyes.

Soft Sculpting

We’ve all contoured, but strongly defined cheekbones and harsh contrasts are a thing of the past. “There’s a big difference between camera-ready contouring and real life, and I think the beauty world exhaled knowing there’s an easier way with products created to look natural, effortless, and do the work for you,” says Dedivanovic, adding that that’s why he launched his brand’s Soft Sculpt Collection. “I’m confident we’ll be seeing more of it and in gorgeous, skin-loving textures and formulas.” 

Kitten Eyeliner

Eldridge predicts that this baby cat liner will dominate makeup looks in the new year. “It’s very youthful, because it’s less heavy and less pulled-back than a heavy cat-eye,” she says.

Danielle Kimiko Vincent, celebrity brow artist and founder of KIMIKO, agrees that this trend will be everywhere. “Rather than very heavy tails, eyeliner will be more narrow, begin in the middle of the eye and be drawn outwards to create a natural lift — think slimmer tails with a subtle flick,” she says. To recreate, Eldridge suggests using a powder in the same color as your liner to give the tip a nice shadow.

Celebratory Lipstick

Last spring, lipstick saw a surge in popularity as many of us removed our face masks in light of loosening COVID restrictions. Should the pandemic lessen in severity, Eldridge predicts that bright, bold lipsticks will come back with even more celebration than before.

That’s what I’m looking toward — really fresh, summery-spring makeup that screams of us being able to get out in the world and just have fun,” she says. She predicts that shades such as bright pink, purple, and orange will have their moment in the new year and recommends the Lancôme L’Absolu Rouge Lipsticks in shades Rêve Toujours, Rose Cocktail, and Paris S’eveille ($32 each, lancome-usa.com) to be on-trend.

Lifted Brows

The brow lamination look is sticking around as lifted brows that open up the eyes are flattering,” declares Kimiko Vincent. “However, this trend will take on a softer form than a lamination or soap brow, which have maximum vertical hairs throughout the brow that lay quite flat and can appear two-dimensional.”

1960s Styles

I feel that because most of our faces have been partly covered with the masks, that putting extra TLC in eye makeup application is where the rise of ’60s makeup trends comes from,” celebrity makeup artist Dominique Lerma previously told InStyle. “It only makes sense that the ’60s would make a comeback being as that there are so many creative ways you can use lashes and liner to express yourself.”

Multi-Functional Color Cosmetics

There’s no reason to have an eyelash-growth serum and a mascara when you can have a two-in-one product that does it all (such as the Talika Lipocils Mascara, $35, amazon.com) — and the beauty industry has taken note.

We’ll see more color formulas across foundation, eye makeup, blush, lips, and even nails to incorporate treatment ingredients as consumers want to treat their skin 24/7,” predicts clean beauty chemist Krupa Koestline.

New Old-School Blush

Blush placement is a topic that’s been front and center on TikTok, and in 2022, Eldridge predicts that it’ll be found in an unexpected spot. “In a lot of vintage portraitures, you see that blush came down a little bit lower than we’re told we should, but it actually looked pretty fresh on the skin,” she says.

Dopamine-Fueled Eyes

Eldridge says that splashes of unexpected, bold colors are going to be everywhere this year. “I’m seeing so much more yellows, purples, pinks, blues, greens — colors which traditionally have are considered quite out-there are becoming a lot more mainstream.”

This goes in hand with Pinterest’s predictions, which indicate that vibrant, feel-good looks are going to be a go-to trend. For newbies who want to step out of their comfort zone, Eldridge suggests applying a tad bit of color to the inner or outer edges of your eyes for a subtle, yet impactful, bang of color. “It’s always looks so nice and fresh,” she adds.

INSTYLE

7 Ways To Get That Health Guru Glow, According To The ‘Nine Perfect Strangers’ Make-up Artist

If you are currently watching Amazon Prime’s Nine Perfect Strangers, you’ll be familiar with the mystery that is Masha Dmitrichenko. Played by Nicole Kidman, Masha is the enigmatic founder of boutique health and wellness resort, Tranquillum House.

Not much is known about Masha, apart from the fact that she has perfect hair, flawless skin and seems to glow from within. It’s the same for all of the staff working at Tranquillum. In fact, as the series unfolds, and many secrets are uncovered, most of the guests staying at the resort also seem to acquire that knowing wellness glow. Maybe it’s from those smoothies they drink, or from spending all that time outdoors. Or, perhaps, it’s the glow of enlightenment as they unburden themselves of their past traumas. On second thoughts, it’s probably the psilocybin that Masha has been secretly lacing their drinks with.

Though morally dubious, it seems to have done the job; the guests look and feel great. Unfortunately, magic mushrooms are illegal. The good news? You can recreate the Tranquillum glow at home – and without having to resort to Class A drugs. Below, Nine Perfect Strangers’s leading hair and make-up artist, Nikki Gooley, shows how.

Welcome to Artist Spotlight #73 series on my blog.

Less is more

My whole make-up premise is less is more. I always love the way people at day spas and beauty salons have an impeccable glow. I wanted Nicole (Kidman) and the others to look almost soothing, peaceful, healthy, and radiant, while, at the same time, having a no-fuss feel.

A good moisturiser is key

More often than not we used moisturizer or sunscreen mixed with a little foundation just to even the tone. I was mixing foundations like Bobbi Brown Long-Wear Weightless Foundation SPF 15 and Chanel Vitalumiere Aqua Ultra-Light Skin Perfecting Makeup SPF15 with Eminence Bamboo Firming Moisturiser, for a sheer glow.”

Blend in some darker tones

The guests had their healthy make-up moment as their healing started to kick in, so I had their skin tones slightly tanned by mixing a darker foundation with moisturizer or tinted sunscreen. We used MAC Studio Face and Body Radiant Sheer Foundation to give a smooth effect, which we blended in with a touch of golden bronze, either Becca Shimmering Skin Perfector or Nars Laguna, which we subtly buffed across their brow bones, nose, cheeks, and chin, as if they had caught some sun.”

Liven the skin with spray sunscreen

Top it all off with some spray tan or spray sunscreen to give the skin a beautiful sheen. We used Eco By Sonya Face Tan Water and NIVEA Sun Protect & Moisture Suncream Spray.”

Give your cheeks a healthy flush

Give your cheeks a healthy glow with the RMS Beauty Lip2Cheek Tint. Apply this with fingers and buff onto the apples of your cheeks. You can also add it up onto the brow bone and down the bridge of the nose for that sun-kissed look.”

Keep the lips fresh and dewy

Finger the lips with a touch of colour similar to that on the cheeks. We used RMS Beauty Lip2Cheek Tint again. And slap on some balm to give your lips that fresh dewiness. We used one by Mecca Cosmetica in Nude, and Chanel Les Beiges Lip Balm in Deep.”

Set the look

To set the look, tone, and hydrate the skin, use a nice spritz of Eminence Stone Crop Hydrating Mist.

VOGUE

ROSE INC – Effortless Beauty

Rose Inc is a vanguard brand founded by Rosie Huntington-Whiteley. It unites efficacy and ethics in formulas charged by proprietary bioengineered botanicals and safe synthetic ingredients.

Welcome to Artist Spotlight #72 series on my blog.

ROSIE HUNTINGTON-WHITELEY

Model-turned-founder and Chief Creative Officer Rosie Huntington-Whiteley refines her professional experience as a model and editor into a sharp, smart aesthetic that anticipates and executes what the modern individual wants in terms of cosmetics, formula and performance.

Her experience working daily with beauty professionals in makeup, skin and hair makes her an insightful and creative collaborator who prioritizes innovative clean ingredients, sustainable solutions and high-performance, non-comedogenic formulations.

BRAND VALUES

A brand founded on effortlessness and visible effectiveness. A brand that delivers clean formulas and clinically proven results. One that values the sensual and is committed to sustainability.

EFFECTIVE AND EFFORTLESS

Rose Inc takes a dual approach to beauty, delivering visible results while nourishing the skin. Each timeless product serves a distinct purpose — and often, many purposes — so navigating the options is simple.

Enriched with at least five skincare ingredients, each formula challenges clean stereotypes with saturated color, seamless formulas and visible luminosity. Delivering multiple benefits in one product, they free up space on shelves and in landfills while freeing up time with effortless, intuitive application.

CLEAN AND CLINICALLY PROVEN

Our strict guidelines minimize the impact across our supply chain, packaging and formulas, which undergo rigorous testing and demonstrate clinical results.

SENSUAL AND SUSTAINABLE

An indulgent experience and pore-friendly products have always seemed mutually exclusive. Rose Inc refuses to sacrifice one for the other. Each non-comedogenic formula is developed with an indulgent texture and luxury feel. But while we value form as well as function, when it comes to packaging our commitment is to sustainability.

SHOP FACE

SHOP LIPS

SHOP EYES

SHOP SKINCARE

ROSEINC.COM

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Bobbi Brown’s No Make-Up Make-Up Brand Finally Arrives In London

Last October, four years since she left her namesake brand, and 25 years since her non-compete with Estee Lauder expired, Bobbi Brown launched her new beauty venture in the US. This week, after much anticipation, Jones Road, named after a street in East Hampton, launches in the UK.

I am a total Anglophile,” the legendary make-up artist tells Vogue over zoom. “I have a not-so-secret obsession with the UK. I love it. It’s my favourite place. And I’m just so excited because I know that this range is going to do really well, because it’s so timely.

Welcome to Artist Spotlight #71 series on my blog.

Jones Road is exactly what you’d expect from the woman who invented the “no-make-up make-up” look back in the ’90s: a collection of clean, high-grade formulations designed with ease of use in mind. Only this time around, Brown wants us to wear even less.

In the last four or five years, I realized how much less make-up I was wearing and how much better I looked,” she says. “My vision of make-up has changed, and I want to teach and inspire women how you don’t have to look like you’re wearing make-up.”

Three decades ago, no make-up make-up meant natural make-up. Now in 2021, Brown’s signature look has been distilled into just nine core products, including an inky black mascara, a face pencil that can blend away blemishes, an ultra lightweight lipgloss, and a light reflecting Miracle Balm that can be worn, well, anywhere you like.

It’s a new way of empowerment,” Brown says of her minimalist edit. “I’m someone that thinks a lot. And, of course, I was like, oh my god, what if people say, ‘Oh, there’s hardly any make-up there.’ But it’s what I believed in, it’s what I wanted to stand for. And it’s what I really wanted to bring to the world.

Earlier this year, the brand expanded to include five skincare products, a small collection of make-up brushes and some merch.

Nothing is out of the question,” Brown says with a wry smile of the future of her new brand. “If something is interesting and cool, we’ll try it.” Until then, here are some fan favourites.

Miracle Balm

Aptly named Miracle Balm, this light-reflecting super balm provides a wash of soft-focus moisture. Incredibly easy to use and endlessly versatile, glide it over your cheeks, lips, or eyelids for a dewy glow or light tint. In fact, you can use it all over.

The Miracle Balm is what ignited me to say, ‘Oh my god, this is different.’” Brown says. “I started giving my friends little pots of it and they would come back saying, ‘Please, sir, can I have some more?’ And I just knew I had something. It’s for people that don’t like a lot of make-up. Some days I only use the balm.”

Made with jojoba seed oil, argan oil and vitamin E, the Miracle Balm comes in four alluring shades: Au Naturel, Dusty Rose, Brown and Tawny. A must for summer.

The Face Pencil

I can’t live without the Face Pencils,” Brown deadpans. “You know when you get that tired look under your eyes? As soon as I put on the Face Pencil I look better. And it doesn’t look like make-up. I could use it all over my face if I wanted to and I still wouldn’t look like I’m wearing make-up.”

Made with shea butter and castor seed oil, and available in 25 shades, this ultra blendable Face Pencil covers everything from redness to dark spots, corrects discoloration, and lightens the darkest of circles – all the while remaining imperceptible on the skin. Just spot it on and blend it down with your fingers.

Cool Gloss

It’s rare to find a lip gloss that delivers the perfect shine without becoming tacky. But Brown’s Cool Gloss does exactly that. Lightweight and moisturising, this plumping gloss practically melts on the mouth.

I don’t like running around promoting that it’s clean, but it is,” Brown says. “I am a crazy health nut, I am a certified health coach. I am someone that really believes that good ingredients make the biggest difference in health, wellness, and just everything, from how it smells to how it feels.

Made with shea butter, vitamin E, and peppermint oil – which gives it its cooling sensation – the gloss comes in a variety of shades and can even be dabbed over the cheeks for an extra shine.

Hippie Stick

When Brown talks about the Hippie Stick, she lights up. “The packaging is my favourite. The lab sent it to me and I just fell in love with it.” A universal balm that can be used all over the body (Brown flags the heels and elbows as being the most important), the face and even your hair, Hippie Stick is the moisturizer to end all moisturizers. Made from shea butter, sunflower seed oil and coconut oil, it’s lightweight, buttery and smells irresistible. What’s not to love?

VOGUE

BLACKPINK’s Lisa Manobal is Launching a Collab with MAC

Blackpink’s Lisa Manobal– one of the four members of the K-Pop girl group– is launching her first-ever makeup collection together with the iconic brand MAC Cosmetics. Manobal, who’s also a Global Brand Ambassador for the makeup giant, said in a statement: “I curated the collection myself and designed every piece after things I absolutely love. Every shade, product, name, and even the packaging design represents something very special to me.

Welcome to Artist Spotlight #70 series on my blog.

The MAC x L collection has five different products, all of which Manobal chose herself. There are six shades of the Powder Kiss Liquid Lipcolour, two shades of the Brushstroke 24-hour Liner, along with an Extra Dimension Skinfinish powder, Powder Blush, and a 12-pan eyeshadow palette.

The team and I put so much energy and attention to detail into this collection; I channeled the same passion, joy, and creativity I give to making music into creating this exclusive collection for my fans.” While part of the collection features MAC bestsellers in Manobal’s chosen packaging, she also helped create new shades of the iconic Powder Kiss Liquid Lipcolours. “Powder Kiss Liquid Lipcolour has been my go-to formula for on-stage and in my music videos,” announced Manobal. “I’m very happy and proud to share with you the three brand-new shades that I have created and named – Rhythm ‘N’ Roses, Swoon For Blooms, and Pink Roses.

Every product in the collection was created for consumers of all ages, races, and genders. “I am so proud of what we’ve created together,” said Manobal. “This is my dream come true.”

All the products are limited edition and will be available on maccosmetics.com in early December.

ELLE