Hindash – Painter, Photographer, Artist, Redefines Beauty As We Know It

“As a painter and an artist that has been inspired by how beauty is perceived globally, it is very important for me to create a universal brand.”

Welcome to Artist Spotlight #49 series on my blog.

Mohammed Hindash is an artist born and raised in Dubai, United Arab Emirates. Hindash studied and graduated with a degree in Studio Art, and later gained his exposure internationally for being one of the leading pioneers in makeup artistry and photography. Hindash began as a painter and YouTuber reaching over 68 Million views with 1.7 million subscribers. Crowned as one of the hottest makeup artists in the industry, the beauty mogul encapsulates the entirety of his artistic journey. Transitioning from portrait paintings to makeup and photography – and now into his own brand, his most intricate masterpiece.

Timeless. Authentic. Innovative. The brand’s drive stems from creating complex cosmetic masterpieces inspired by the true foundation of art.

“Art and beauty has always been an extension of me, so when I started experimenting with photography I knew I wanted to give into the world of cosmetics through make up artistry. It felt like a seamless, natural transition from being a painter.”

The creation of such an innovative product for the beauty industry should not come as a surprise, then.

The 6-pan gradient color story is inspired by a painter’s palette, deconstructed, and reassembled in a sleek, contemporary multi-use product. Beautopsy is made of a vegan formula which blends 12 fundamental colors that flatter and enhance all skin tones. Use as eyeshadow, eyeliner, contour, highlight, blush, and bronzer – the gradient colors offer a limitless color way pay-off.

Beautopsy is a multi-use pressed pigment palette that can be used on the eyes and face. Create the ultimate look by swirling your brush along the gradient pans to customize your perfect shade. Sweep along eyes, cheeks, brows, highlights and contours of the face. You are the artist of your masterpiece.

TAN + LINES –  a soft tan brown that blends into a pure white

WET + PAINT – a beige that blends into a banana yellow 

BOY + WONDER – a peach that blends into a bubblegum pink

FEEL + REAL – a neutral brown that blends into a true concrete gray 

LOVE + KILLS – a fiery orange that blends into a hot red

INTRA + FATUM – a chocolate brown that blends into a pitch black

Contents made in Italy. 100% vegan.

Shop $70

@hindash ON INSTAGRAM

Hindash ON YOUTUBE

WEBSITE

Why Raoúl Alejandre Is The Rising-Star Makeup Artist To Know Now

Makeup artist Raoúl Alejandre is a strong believer in holistic beauty—that is, going beyond the fantasy and what you see on the surface to unlock something much deeper. “Like most of us, I want beauty to continue to broaden up,” he tells Vogue. “Not just by including visual representation of those often marginalized, people like myself, people that don’t fit the set of beauty norms we were once fed to believe in, but also incorporating values, important ones, like mindfulness.”  

Welcome to Artist Spotlight #48 series on my blog.

For Alejandre, a California native who is currently based in Los Angeles, the question of when he got his “start” in makeup doesn’t quite apply. “I’ve practiced painting my whole life and makeup was just one of those other mediums I picked up as a kid because I wanted to express myself,” he says. “I would rummage through my mom’s stuff, and when I got to a certain age, I would sort of steal her old makeup and hide it in my sock drawer so that I could play with it on myself.”

Through his journey, the artist has developed a signature look that is fiercely elegant. His carefully painted eyes—a soft mashup of baby blue and moss green, a glossy, plum lid—and a pronounced lip, often nude or red, are undisputedly glamorous but don’t scream it. From actors like Alexa Demie and Ryan Destiny to musicians including Rosalía, SZA, and Lil Nas X, everyone Alejandre touches is left with a look of assured confidence that easily captures attention. 

His inspirations come from legends in their respective fields (Salvador Dalí, Richard Avedon, Federico Fellini, and Siouxsie Sioux), life experiences like moving to New York City for a few years—“It’s where I broke all my rules and really got to know myself,” he says—and interior design.

“I could have a meeting with someone or be at dinner with a friend and I’ll look at the ambiance around us; I’ll look at the colors of the food in front of me, how they touch, the textures of the chair, the window treatments, and the lighting fixtures, because they all play such an important role in the final picture,” he explains.

It’s this attention to detail that has led to creative partnerships with MAC, Dior Beauty, and Revlon, along with a rolling list of celebrity clientele and publications. For Dazed, Alejandre created a series of makeup looks that were applied solely through Photoshop, proving once more that the digital space is the next frontier for beauty. “Growing up, I had one uncle that was super tech-savvy and he just threw me in at such a young age, teaching me how to create digital designs on Photoshop. On top of that, I was really into *The Sims*—I love how surreal they look, the language, the fashion, and all of the weird gestures that they make.” 

As Alejandre continues to push the conventional limits of beauty and design, he’s mindful to release himself from the labels and expectations that can develop as an artist establishes themself in this industry.

“We grew up being conditioned to believe you have to be either this or that, you have to do this or that, but, no, I want to pick everything. I want to express myself and I want to use makeup as a medium to tap into every other medium. I don’t want to be limited in my lifetime. I want to feel free forever, honestly.”

@raoulalejandre on Instagram
Professional Website

VOGUE article

The Best Beauty Instagrams Of The Week: Raquel Willis, Chloe Yu, And More

Welcome to Artist Spotlight #47 series on my blog.

This past week on Instagram, a few muses welcomed spring with colorful eyeshadows. Model Pooja Mor glistened under the sunlight, wearing turquoise eye shadow and a big smile, while model Chloe Yu had her lids saturated in blue and pink, thanks to makeup artist Michael Anthony (and the Pat McGrath Labs Subversive palette!). Then, embracing aquatic shades, “Versace Hottie” Precious Lee reported “for duty” in a cobalt blue shadow and Barbie Ferreira sported a blue smoky eye courtesy of Sam Visser.

More standout eye makeup came by way of Aweng Ade-Chuol, who graced feeds with artfully drawn black winged liner, full lashes, and bronzed cheeks, as well as Tracee Ellis Ross, who had thick, sooty swipes of eyeliner frame her upper and lower lash lines, with soft curls grazing her forehead.

Meeting the arrival of warm weather, Erykah Badu leaned into her light with a swipe of terra-cotta lipstick and the VanJess sisters were feeling peachy keen with blushy cheeks and pink manicures. Activist, writer, and cultural organizer Raquel Willis donned a red lip and sleek waves, and gave us all a much-needed reminder to let “the sunshine in.” As for Carly Cushnie? She ushered in International Women’s Day by celebrating the strong women around her. “I couldn’t be prouder to be a mother to my girls and [am] so grateful for everything they have taught and continue to teach me,” she wrote in a caption. “Thank you to all you incredible women out there. What an honor to be a woman.”

VOGUE article

Sephora Just Stocked Its First Black-Owned, Clean Makeup Line Ever

Love Your Self. What a wonderful way to lure the customers in.

Welcome to Artist Spotlight #46 series on my blog.

As a beauty buff, I’ve had the opportunity to test a bunch of makeup products. But as I’ve grown to be more conscious of what I’m putting on my skin,  I noticed there aren’t many clean options that work well. So when I heard that Sephora’s first Black-owned clean makeup line was launching, I was ecstatic. LYS Beauty landed at Sephora in mid-February with a variety of makeup products, including foundation, primer, powder, lip oil, bronzer and blush. Of course, I had to get my hands on it.

BeI was pleasantly surprised to see how many shade options LYS Beauty Foundation had. With 35 shades available, the line makes it simple to find one that matches your skin. The first product I tried was the Triple Fix Serum Foundation, and it definitely lives up to its name. The texture is velvety smooth and looks like a veil on my skin. Another factor that’s important to me is blendability; if a formula doesn’t blend easily, then it’s simply not for me. However, that isn’t the case with this foundation, because the blending process was seamless and the color melted into my skin flawlessly. The color also worked very well for my skin tone, and I didn’t feel the need to mix it with anything else in order to get the proper coverage — which leads me to the next thing I love about these products: the actual coverage.

Shop now: $22; sephora.com

I’ve found that a lot of clean foundations provide minimal coverage (which is great if that’s what you prefer!), but I like mine to offer at least medium coverage. I found that this one has buildable coverage so you can increase it depending on your preferences. 

The foundation is made with Ashwagandha, an herb that can combat signs of stress in the skin, turmeric for brightening, and hyaluronic acid for maximum hydration. And I’m not the only one who thinks it’s a great formula — despite being a fairly new product, it already has a 4.8-star rating from Sephora shoppers. “I hate the feeling of heavy makeup on my face and this is super lightweight and covers my blemishes so I am Zoom-ready for my never-ending conference calls,” wrote one customer. “Best foundation I have ever used. I am obsessed with the coverage, feel and finish,” said another. The fact that the Triple Fix foundation has this many great details and still doesn’t use any toxic ingredients makes it a total game-changer for me. 

I also got my hands on the LYS Beauty Secure Skin Gripping Serum Primer. Now, just to be clear, I’m a big primer girl to begin with. I typically find that by using the right moisturizer and a flattering primer, my makeup blends and stays put if I hadn’t used it (opinions vary from one person to the next, though).

Shop now: $20; sephora.com

Created for combination and acne-prone skin, the primer’s key ingredient is grapefruit extract, which is rich in vitamin C to brighten skin, along with niacinamide and an exfoliating AHA (alpha hydroxy acid) blend to smooth pores.

Just like the foundation, this primer has a lightweight feel to it, which is of the utmost importance to me. I don’t like layers of thick or heavy product on my face, and this one results in an airbrush-like finish that makes my skin feel smooth before I apply the rest of my makeup.

All in all, I’m very impressed with the quality of both the primer and the foundation. Sephora’s LYS Beauty collection makes it easy to transition over to clean makeup products while supporting a Black-owned business. 

Sculpt, define, and warm up your complexion with this matte bronzer. The ultra-velvety, buildable powder effortlessly blends while delivering a sunkissed glow. Formulated with niacinamide, this bronzer gives skin the warmth you want while blurring the look of imperfections and texture.

Shop Now: $18; Sephora.com

Give your cheeks a kiss of color with this cream blush that delivers high payoff for all skin tones. Packed with clean, skin-loving ingredients like kaolin clay and avocado oil, this multipurpose cream leaves skin looking refreshed. Rich in pigment, this blush adds the finishing touch on any look.

Shop Now: $16; Sephora.com

This clean, cushiony lip treatment oil maximizes comfort with a blend of chia seed oil and sweet almond oil, quickly replenishing lips with vital moisture. Perfect for every day, this colorless oil pairs with your favorite lip liner or lipstick, leaving behind a non-sticky, glossy finish.

Shop Now: $12; Sephora.com

This clean, talc-free, finely milled pressed setting powder buffs beautifully into skin as it blurs and locks makeup in place for all-day perfection and no white cast. Infused with niacinamide, green tea extract, and sodium hyaluronate, this weightless powder won’t accentuate texture or pores.

Shop Now: $18; Sephora.com

IMPORTANT TO NOTE:

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

SHOP LYS BEAUTY AT SEPHORA

11 Of Sophia Loren’s Best Vintage Beauty Looks Of All Time

You will have spied Italian actor Sophia Loren in British Vogue’s April issue as part of the Hollywood Portfolio, which features 27 of the world’s biggest stars. Photographed looking as glamorous as she has always been, the 86-year-old silver-screen legend has long been a fan of a glamorous look and her attitude to beauty is refreshing. She once said:

“Beauty is how you feel inside, and it reflects in your eyes. It is not something physical.”

Welcome to Artist Spotlight #45 series on my blog.

It only goes to show that Loren feels as good on the inside as she externally looks. Her penchant for Italian glamour has always been a whole beauty mood – it is timeless. There is the trademark feline flick and voluptuous eyelashes; the bold lipsticks, from red to pink; glamorous blow dries; and her bold eyebrows, expertly filled in. These are looks that many of us still imitate today and she is regularly name-checked backstage at fashion shows. Here, let’s take a look at some of her most show-stopping vintage beauty looks over the years.

A pink-flushed lip and excellent brows make for an excellent Italian countryside look.
Killer eyes and hair wrapped in a bath robe – what’s not to love?
The ’50s bob to end all bobs. 
Diamonds, immaculately coiffed hair and the ultimate feline flick.
Loren elevated her beautiful eyes with lashings of mascara and eyeliner.
Like she previously said, happiness – and a big smile – is where true beauty lies.
Consider her the ultimate brow goals.
The glossy peach lip! The eyeliner! The wispy fringe! And, of course, the marabou feathers.
Loren wears a peach lip once more for a day outside.
A masterclass in the bold, red lip.
From the red lip to the bold eye, she is glamour personified.

VOGUE article

Yes Or No: Makeup By Mario Eyeshadow Palettes?

Truly incredible for a makeup artist kit!

Welcome to Artist Spotlight #44 series on my blog.

Master Mattes™ Eyeshadow Palette

Inspired by human skin tones from light to deep, this custom, pro matte formula has a featherlight creamy feel and applies evenly with medium buildable and blendable coverage. The timeless palette offers superior grip and adherence with minimal fallout for the cleanest application. 

Buy at Sephora $48

Master Metallics™ Eyeshadow Palette

This palette is inspired by Mario’s love of nature. The creamy shadows deliver a range of chromatic effects from natural to intense, with high-impact shine. The luxe formula can be used dry or wet to achieve a light wash or full-coverage color.

Buy at Sephora $48

Glam Eyeshadow Quads in Bronzy Glam & Rosy Glam

Curated with its own color story, vibe, and mood, each quad features a range of long-wearing matte, metallic, and satin shades that are super easy to use with your fingers or brushes. The eyeshadows are smooth and creamy with exceptional grip so you can layer them on with an even and uniform application. 

Buy at Sephora $25

6 Things You Need To Know About Celebrity Makeup Artist Nikki Wolff’s Skincare Routine

Follow this beauty on Instagram @Nikki_Makeup

Welcome to Artist Spotlight #43 series on my blog.

What do you love the most about your skin? 

“I’m very grateful for my skin texture. I find that it’s smooth and I don’t get many bumps under the skin or enlarged pores.”

What one skin issue do you wish you could fix? 

“I was silly as a young girl and spent far too much time in the sun without wearing enough protection, so I’m now paying the price, later in life, with pigmentation. Pigmentation is often impacted by genetic and hormonal factors, but taking care of your skin from an early age is definitely preventative – and we all know prevention is better than cure! I recently had a baby, and developed quite a bit of melasma. I’ve been treating it since his birth with a high concentration vitamin C serum, but I guess it’s a small price to pay for my little bubba.”

What’s your favourite skin product, and why?

“Masks for me are more of a skincare essential than a skincare treat. I use different ones to achieve different results depending on my skincare requirements at the time, so I jump between hydrating, brightening, plumping, exfoliating or quick and easy sheet masks, depending on how much time I have and the desired effect. My favourite mask for plump, firm skin is the RéVive Masque de Volume; for brightening, I love the Rodial Vitamin C Energising Sheet Mask; for exfoliation, my favourite is the Herbivore Prism Exfoliating Glow Facial; and for deep overnight hydration, it’s the Orveda Glow Activator.

What was your first skincare purchase? 

“Back when micellar water wasn’t the popular make-up remover it is now, I used to pick up Bioderma Micellar Water from pharmacies in Paris whenever I travelled there for work in the early days of my career. I used to use it on myself and keep it in my make-up kit as my go-to cleanser, and I still do today, although now it’s a lot easier to get hold of!”

What’s the one product you wouldn’t be without? 

“My Sensai Cellular Performance Total Lip Treatment without a doubt. I use it every single bedtime, religiously, and when I wake up I can still feel it getting to work on nourishing my lips for the day ahead.”

Take us through your Sunday skincare routine:

“My busy lifestyle – especially with my new baby boy – doesn’t always afford me much time for self care, so when Sunday arrives, I do try to give my skin the attention it deserves. Whenever I can find a little extra time, whether it be on a Sunday or a stolen 20 minutes when my baby naps, I take a moment out to give myself a facial massage. I love the Chantecaille Advanced Bio Lifting+ Massage Tool, as I feel it really grips the contours of my face and is easy to use. It also feels great to massage out any areas of tension, especially my jaw, which is where I hold tension most. I’ll always take the tool down my neck afterwards just to ensure I’m helping to aid lymphatic drainage and get rid of all those toxins!”

“If I’m not using any tools, then when I apply my moisturiser I’ll take a moment to massage and gently pinch the skin, which helps to improve blood flow and give a brightening and plumping effect. I’m always pleasantly surprised at the immediate difference this extra bit of TLC makes to the texture and tone of my skin. Another tool that I swear by is the Face Sculpting Beauty Tool from Aliso Organic Beauty, which uses sonic vibration technology to simulate a facial massage to give you the same effect with minimal effort – it’s quite a beautiful tool in its simplicity.”

“As it’s been a long while since I’ve been able to have a salon facial, every few weeks I use the Meso Melt Infusion System from Sarah Chapman, which is a skin-rejuvenating microneedling tool. It helps to infuse all the beautiful ingredients from my favourite serums into my skin. It’s as close as you’ll get to a professional microneedling facial at home, and endlessly personalisable!”

VOGUE article

Danessa Myricks Beauty Is Officially Sold At Sephora Now

Danessa Myricks’ eponymous makeup brand kicks off a partnership that’s been a year in the making. You can shop nine product categories, including the Best of Beauty-winning Colorfix, on Sephora’s virtual shelves for glowing, professional-tier looks.

Welcome to Artist Spotlight #42 series on my blog.

Although most of us aren’t wearing makeup as often as we used to, experimenting with makeup and carving out that time for myself has become a major solace for me throughout the past year.

Danessa Myricks Beauty exclusively revealed to Allure that the iconic brand is partnering up with Sephora to launch most of its products on sephora.com. The giant beauty retailer has been watching the brand’s growth for quite a while, and founder Danessa Myricks says the “official courtship” lasted around a year. “From the very beginning, [Sephora has] demonstrated a deep commitment to my long-term success,” Myricks adds. “They’ve followed my journey, knew of all my products, attended my master classes, and were actual customers of the brand.”

Last year was a long-overdue time of retail reckoning spurred by Sharon Chuter’s #PullUpOrShutUp challenge. In addition to sharing statistics on Black employees (especially in leadership positions), major retailers also committed to filling their shelves with more Black-owned brands and partnering with experts in the space to achieve diversity-centric goals with a conscience.

As a small-business owner and Black entrepreneur, Myricks went into initial discussions with Sephora with a certain, necessary level of precaution — but, as you can probably tell, both sides were able to make it work. “I never felt like a box checked off on a quota,” she says. “[Sephora was] thoughtful and present when it was time to have difficult conversations around inclusion and diversity and were mindful of the commitment it takes for a small brand like mine to scale at this level.” 

These initiatives go beyond her own brand, too. “What excited me the most about this partnership is not only will this be possible for Danessa Myricks Beauty, but Sephora has also committed to creating this same opportunity for more female-founded, Black-owned brands as well,” Myricks shares. 

I’m personally stover excited about the prospect of more makeup enthusiasts catching wind of Danessa Myricks Beauty and trying out the line for themselves. Read on to learn about every DMB product that became available at sephora.com as of their launch date, February 26.

Colorfix 24-Hour Cream Color ($18)

These multipurpose cream pigments allow you to create some seriously vibrant, out-of-the-world looks (see above for proof). And the best of news of all: The brand has confirmed that all 83 shades and finishes — Creams, Mattes, Foils, Glazes, Neons, and Nudes — will be eventually be available to shop on Sephora. (For the initial launch, there are 30 shades to dive in on.)

If you don’t know where to start, Myricks recommends a monochromatic look. “With just one drop, you can take your favorite shade and add it to your lips, cheeks, and eyelids,” she says. (Just look at your favorite celebrities, such as Yara Shahidi, for inspiration.) The intense pigmentation works on every skin tone and lasts all day, Myricks adds.

“I think the number-one unexpected way Colorfix is used is as a complexion product,” Myricks says. Colorfix in shades like Phoenix (matte bright orange) and Carrot Top (neon orange) are crease-proof fixes for dark circles and hyperpigmentation. “The tiniest drop immediately neutralizes darkness and sets without bleeding into foundation or concealer,” she adds.

Vision Cream Cover ($28)

Sephora is known to offer tons of product exclusives in the form of jumbo sizes, pop-culture collaborations, and holiday gift sets, so it’s no surprise that Danessa Myricks Beauty is kicking off its Sephora partnership with an exclusive of its own: a value-size version of the Vision Cream Cover for $22 (normally $28). 

“With over 20 years of experience as a makeup artist, one thing I know for sure is everyone wants to look natural, regardless of their coverage needs,” Myricks says. This foundation-concealer hybrid has easily adjustable, sheer-to-full coverage available in 23 shades and six color transformer/additive colors for further customization (i.e. peach to neutralize redness). Infused with moisture-boosting squalane and soothing vitamin E, it glides onto skin like a dream and leaves behind a silky-smooth finish.

You only need one drop of the creamy formula for full-face coverage or a half-drop if you’re using it as a concealer, Myricks says. You can also sheer out the Vision Cream Cover with a hydrating lotion or lightweight oil. As far as application goes, you can play with it however you like. “It’s so finger-friendly but also works beautifully with a sponge or a brush,” she adds.

Dew Wet Balm ($22)

If you’re looking for an instant “glass skin” finish on the fly, Dew Wet Balm will dew that with a single swipe. Available in five luminescent colors (including translucent, rose gold, and bronze), this highlighting balm sinks into skin, rather than simply sitting atop of it. That effect is due to the formula’s hydrating jojoba oil, which lends skin a natural glow. You could say it’s the highlight of 2021 makeup trends.

Vision Flush ($20)

Similar to Colorfix, Vision Flush can also be applied all over the eyes, lips, and cheeks for a subtle, satin-matte wash of color. Choose from 12 shades — including corals, plums, and browns — and sweep the diamond-shaped reservoir tip applicator across your lips or dab onto your lids and cheekbones. Voilà, radiance in a pinch.

Illuminating Veil ($22)

Tap the Illuminating Veil for backup if you want to add major glimmer to your face or body. Whether you wear it on its own or mix it in with your favourite liquid foundation for a dewy finish, this water-based highlighter makes all skin tones glow in no time at all. If you’re short on time, you can effortlessly blend in any of the 12 bronzey, golden, silver, and lavender shades in with your fingers.

Power Bronzer ($26)

An alternative to cakey powder bronzers, the Power Bronzer is a long-wearing cream bronzer that’s impossibly easy to blend and adds a dimensional dose of warmth to your face. All three shades (Deep, Medium, and Light) are perfect for achieving a summery glow — even when you’re stuck indoors all winter long.

Evolution Powder ($24)

Designed with the harshness of flash photography and TV/film lighting in mind, the Evolution Powder blurs the appearance of texture and fine lines with light-diffusing spheres. Dust on a layer of the translucent setting powder or any of the eight tinted shades (including yellow, peach, tan, and bronze) to set your makeup with ease and guard against mid-day shine. 

Hot tip: Sweep the powder in only the areas you experience excess oil with a small makeup brush (aka, precision powdering) if you don’t want to lose your all-over glow.

Light Work Palette I & II ($42)

The Light Work Palettes allow you to layer various highlighting shades so you obtain the exact level of brilliance you desire. Both palettes have six creamy powder shades each, but the “I” edition has cooler rose gold, champagne, gold, and soft white shades, while “II” has a warmer color scheme that incorporates yellow gold, terracotta bronze, cocoa bronze hues. Both, however, contain micro-light-refracting particles that add eye-catching dimension to your face.

Beauty Oil ($30)

Even though it’s spiked with deeply hydrating jojoba, sunflower, and walnut oils, you’ll find the Beauty Oil still manages to be lightweight to the touch. The clear, gold-flecked liquid sinks into skin within seconds to reveal your skin’s natural radiance when it’s worn alone as a skin-care product, underneath complexion products, and mixed with your foundation of choice (just two to three drops will do). It’s especially handy for mature skin.

What are you waiting for? Stock up on all things Danessa Myricks at sephora.com (and in-stores on April 9), and keep your eyes peeled for new and special drops.

ALLURE article

Mented Cosmetics – No One Should Be An Afterthought

“One night over a glass of pinot, we sat down and asked ourselves why it was so hard to find the perfect nude lipstick. That conversation sparked an idea, and that idea became the brand we are building today. We created Mented Cosmetics because we believe every woman should be able to find herself in the world of beauty, no matter her skin tone. We know you’ll love being put first – because when it comes to beauty, no one deserves to be an afterthought.”

Welcome to Artist Spotlight #41 series on my blog.

“From our original nude lipsticks to eyeshadow palettes to blushes, each of our makeup products is perfectly pigMented to match your skin tones. We want all women, from light to tan to dark skin tones, to feel like they have makeup that actually works for their complexions, so we’ve created the shades to help accomplish that. Start with our shade finder to find your perfect match and then begin building your collection today! We guarantee you’ll find your new go-to or a fun addition to your makeup routine.”

Lip Products

Buy Here

Face Products

Buy Here

High Brow Pencil

“Our High Brow Precision Pencil gives you the definition you want while staying put all day. It’s waterproof, precision-tipped, and lasts for 10+ hours.”

Buy $15

Cheek Products

Buy Here

Eye Products

Buy Here

Nude Nail Collection

Buy Here

Accessories

Buy Here

When it comes to inclusivity – Mented has got you covered!

SHOP MENTED COSMETICS
MENTED COSMETICS ON INSTAGRAM

Lisa Eldridge Has The Best Tip To Keep Your Lipstick From Smudging Under Your Face Mask And More…

When celebs like Dua Lipa, Alexa Chung, and Kate Winslet want makeup looks that will standout on the red carpet, they all turn to renowned makeup artist Lisa Eldridge.

Welcome to Artist Spotlight #40 series on my blog.

But Eldridge’s influence doesn’t stop at her impressive client list. For over 20 years, she’s been the mastermind behind the makeup in the fashion campaigns of  brands like Gucci and Prada, wrote a best-selling book, and was one of the fist professional makeup artists to embrace YouTube, with a number of her tutorials going viral.

In-between applying makeup, Eldridge has worked with a number of top beauty brands on product development, including Chanel and Shiseido, to name a few. Currently, she’s the global creative director of Lancôme. (You can thank her for the game-changing bendable Grandiôse Liquid Eyeliner.)

After years of crafting hero products for other brands, Eldridge launched her namesake makeup line in 2018 with a single product: lipstick.

The velvet-inspired matte formulas quickly became cult-favorites, and Eldridge has recently launched nourishing, but high-pigment lip glosses, which sold out also immediately.

Here, Eldridge shares the inspiration behind her own lip products, her tips for preventing your lipstick from smudging under a face mask, and more.

At what point in your career did you know you wanted to start your own brand? 

I spent a long time working with labs and cosmetic scientists while consulting and developing for them. I really enjoyed doing it and all of the companies I was working with were very complimentary about how good I was with the scientists and putting everything all together. I had it in the back of my mind that I wanted to do it. However, I’m not a big planner and things usually happen organically for me, which is what happened with my lipsticks as well.

How did your experiences as a makeup artist shape your own brand? 

I think I’m well-placed as someone who does tutorials, but also does makeup every day on different faces and skin tones. My experience of handling makeup and seeing makeup in motion gives me a double side.

Why did you decide to launch with lipsticks? 

The funny thing about cosmetic science is that products can often take years to develop. While I have other things coming, some of which I’ve been working on for such a long time, the lipsticks just happened to be ready first. I had the idea to make this velvety lipstick, and we tried once before and it didn’t work. We finally found a way to get the lipsticks out of the mold and still look like velvet. It was a challenge, and I had to put a lot of quality control in place, with people checking every single bullet. I was 100% satisfied, so I was happy with launching it. Since it’s only me, I’m not under pressure to launch on a certain date or month, whether the product is ready or not, which is quite a luxury.

You recently came out with lip glosses. What was the inspiration behind this launch? 

While my matte lipstick formula isn’t drying, I wanted to do something that was more moisturizing. I had the idea of creating a product that feels like a lip treatment, but still offers a lot of color. We tried different formulas and we were happy with this one, along with the colors. Sometimes things come quite quickly, and other times things will take years. And by quickly, I mean within 18 months.

This year has been weird for wearing lipstick, among many other things. Where do you see lipstick trends going in the time of COVID-19? 

I planned to do lips again so I was a bit concerned about the face masks. But, lipstick has been just as popular as ever. There’s always that lipstick effect, which is a historically proven thing, where people like to cheer themselves up with a bold lip color. I thought people would stick to more natural colors, but my red shades have been super popular this year. Velvet Dragon, which is a new red shade, has just flown. A lot of people send me photos and videos showing me the lipstick they’re wearing under their masks. A lot of doctors and nurses wear my lipsticks. They show me they’re wearing a really bright red lipstick under all of their PPE. I think it’s like a secret thing that’s quite cheerful and brings a lot of joy.

What are your tips for preventing lipstick from getting on your face mask? 

Stick to thin layers. When you put thin layers on, the lipstick will bond in synergy with the skin. Sometimes if you put a lot on from the bullet, there’s a certain amount that’s sitting on top of the skin. I always say to start with a thin layer — maybe with a lip brush — so that it almost settles in the creases on the lip. Then, put another thin layer on top and tap it in with your finger or blot it with a tissue. You’ll still feel the creaminess on the surface, but you won’t have any excess product available to come off.

What is a common mistake people make when applying lipstick? 

The shape you make — especially with strong colors — is important unless you have completely balanced lips. For example, I have downturned lips, like a lot of people do, and if you follow your lips all the way down to the corners of the mouth, it tends to make you look miserable and sad. My tip is to roughly following your natural lips when you fill them in and just stand back and look into the mirror. Take a lip pencil and add a little bit of bulk or use a Q-tip to take a bit off one side, as needed. You’ll look like a different person. It’s a really subtle tweak, but you need to look at your lip shape and see what suits you.

Shop Lisa Eldridge’s Lip Products:

True Velvet Lip Colour in Velvet Ribbon

Inspired by a classic bow, this true neutral/blue red is highly pigmented with a matte finish that has a slight sheen to it. To sum it up: it’s a bold shine-free lipstick that won’t dry out your lips.

To shop: $35; lisaeldridge.com.

Velvet Myth Fantasy Florals Lip Kit

A rich berry is a gorgeous alternative to a red lip. This kit includes the True Velvet Lipstick, along with the coordinating Enhance and Define Beauty Liner, a creamy gel lip pencil, and Gloss Embrace Lip Gloss, a non-sticky formula that offers impressive color payoff while simultaneously nourishing the lips. The trio comes in a velvet floral pouch created by multimedia artist Jon Jacobson. It’s a great gift for the lipstick lover in your life, or you know, yourself.

To shop: $84; lisaeldridge.com.

Gloss Embrace Lip Gloss in Blush

This multitasking formula offers leaves lips smooth and soft, thanks to a blend of nourishing ingredients, while offering high-pigment color. Blush, along with the other five shades are currently sold out, but you can subscribe to Eldridge’s mailing list for restock alerts

To shop: $24; lisaeldridge.com.

The Blue Velvet Collection

What’s better than treating yourself to a single lipstick? Three new colors. This set comes with three blue-based shades of Eldridge’s True Velvet Lip Colour. There are also options available with warm undertones as well as bold and neutral.

To shop: $104; lisaeldridge.com.

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