In Largest Deal Yet, Estée Lauder To Acquire Deciem At $2.2B Valuation

The future looks even brighter for cult skincare beauty brands The Ordinary and NIOD, part of Deciem Inc.—following Estée Lauder’s $1 billion purchase for majority stake in the Canadian-based, multi-brand company. 

Estée Lauder Companies Inc. announced that it will increase its investment in Deciem Beauty Group Inc., from 29% to 76%. 

ELC, which owns a portfolio of leading beauty brands including MAC, La Mer and Bobbi Brown, made its initial investment in June 2017, and will purchase the remaining interest after a three-year period. Net sales at Deciem for the 12 months ended Jan. 31 were approximately $460 million. 

“Over the last four years, we have built a truly special long-term partnership with the incredible Deciem team, and we are excited for what the future holds,” said Fabrizio Freda, president and chief executive officer at Estée Lauder Companies, in a prepared release.

“The company’s hero products, desirable innovation, and digital- and consumer-first high-touch approach have been instrumental to its success.”

In 2013, Brandon Truaxe founded Deciem, known as “the abnormal beauty company,” with the goal of raising transparency in the beauty industry. The company’s portfolio includes six brands; The Ordinary is its largest brand followed by NIOD.

The Ordinary, whose celebrity fans include Kim Kardashian, retails from $3.95 to $28.90, while the vast majority of products retail under $10. The brand’s top-selling product is the Niacinamide 10% + Zinc 1%, a skin blemish serum, for $5.90. According to the company, one product sells every second globally. If The Ordinary offers broad appeal with its budget-friendly prices, NIOD, whose slogan is “skincare for the hyper-educated,” is the higher-end crown jewel in terms of marrying science with skincare. For instance, the smaller-size 15 ml. Copper Amino Isolate Serum retails for $60. All of the Deciem products are created in house in the lab. 

“One of the biggest marketing drivers is word of mouth and this can only be achieved by creating formulations that are loved,” said Nicola Kilner, cofounder and chief executive officer of Deciem. “Our products have high levels of trusted ingredients, clear percentages of actives, and most importantly they work.” 

Part of the beauty products’ appeal is their simple, almost scientific-looking design. 

“The bottles create a lab-like visual in a bathroom cabinet,” Kilner said. “The design has led to a larger conversation about ingredients, we have resonated with a newly coined consumer, the ‘skintellectual,’ who knows exactly what to put on their skin, what the formulas do and in which products to find these ingredients.” 

Being a part of the Estée Lauder family will open up a whole new world for Deciem, the executive noted. 

“You look at the ELC portfolio of brands and now The Ordinary can mix right next to La Mer,” Kilner said. “We always tried to push that price point does not define luxury.”

The acquisition will allow Deciem to have access to Estée Lauder’s vast resources to grow their brands, particularly global distribution and supply chain.

“We will continue scaling The Ordinary,” Kilner said. “Then we want to get back to the heart of Deciem, which is to be an incubator of brands. Our research and development chemists are working on formulations for new brands as we speak.” 

The company’s journey and rise to cult beauty status was not without challenges and growing pains. 

“Estée Lauder supported us at our lowest, continue to trust our decisions and most importantly they have loved us throughout,” Kilner said. 

The $1 billion paid by Estée Lauder reflects a market value of $2.2 billion. Excluding this gain, Deciem’s net sales and earnings are expected to have a negligible impact on Estée Lauder’s fiscal year 2021 consolidated results, according to the release. The acquisition is expected to close in the quarter ending June 30.

Deciem’s founder Truaxe recognized the synergy between the brands and said Estée Lauder was the only “forever home” for the innovative beauty company. 

“They put brand ahead of business and are family-orientated throughout—two values we ferociously hold dear,” Kilner noted.

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FORBES article

Coach Teams Up With Sephora For A Makeup Collection

Well, this was unexpected…Dinosaurs and unicorns will be featured on the products that are being targeted to Gen Z and Millennials.

Break out your quilted Coach cosmetic pouch because, for the first time ever, Coach makeup is now a thing. Thanks to a new sure-to-sell-out collab with Sephora Collection, the American heritage brand is debuting a flashy new assortment of beauty must-haves. Think glittery lip glosses, groovy makeup brushes, and collectible eye-to-face palettes in the likeness of Coach’s unofficial mascots, Rexy, Sharky, and Uni. “This collection is inspired by Coach’s free-spirited attitude, which really comes to life through the colorful and animated packaging, and is grounded in the beauty expertise of Sephora Collection,” Brooke Banwart, Vice President & General Manager of Sephora Collection, exclusively tells Refinery29. “Together with Coach, we set out to create a unique collection of wearable essentials that will evoke a sense of confidence and embody the core values of both brands.”

As any Coach stan will notice, iconic brand motifs like the brand’s animal friends, ladylike tea roses, and hangtag charm feature heavily in the packaging. “We took all of [the brand inspiration] and developed product formulas and shades that were high-quality at an affordable price point, which is what our clients know and love about Sephora Collection,” Banwart adds. “We worked closely with Coach to finalize the color palette and align on all details from metal finishes to colored glitter.” The full collection became available on March 2, and prices start at $16 for a pack of soothing eye patches and top out at $68 for the five-piece brush set. Palettes clock in at $38 apiece, and feature cheeky designs like rose-embossed pans, and a fashion-forward color palette that evokes Coach’s downtown-cool vibe.

SHOP THE PRODUCTS BELOW

Coach x Sephora Collection Rexy Eyeshadow Palette

Inspired by the fearless and playful spirit of Rexy, leader of the Coach mascots, this palette provides impeccable payoff with blendable formula. The versatile shades allow you to create both everyday and playful looks that are easy to apply on the go, making this palette a must-have accessory for your handbag. 

Buy at Sephora $38

Coach x Sephora Collection Tea Rose Brush Set

This glittery five-piece brush set features playful Coach mascots and the tea rose, a symbol of the Coach girl’s wild, feminine spirit. Each brush was custom designed with a glitter handle and vegan, synthetic bristles. The set comes housed in a fun, glitter brush stand with detachable and adjustable rings in featuring Coach’s favorite mascots and the tea rose. 

This Set Contains:
– Powder brush 
– Angled blush brush 
– Highlight brush 
– Shadow brush 
– Crease brush 
– Stand 
– 5 x Adjustable rings

Buy at Sephora $68

Coach x Sephora Collection Sharky Eyeshadow Palette

Inspired by the fun and ferocious Sharky, one of the Coach mascots, this palette provides impeccable payoff with blendable formula. The versatile shades allow you to create both everyday and fun looks that are easy to apply on the go making this palette a must-have accessory for your handbag. 

Buy at Sephora $38

Coach x Sephora Collection Tea Rose Lipgloss Set

Inspired by the tea rose, a symbol of the Coach girl’s wild, feminine spirit, this nail set features an essential quick drying base/top coat and universal pretty pink shade for a complete nail look. Add a twist to your classic manicure with the self-adhesive nail stickers—an easy and convenient way to accent the nails. This free-spirited and ambitious set lets you sport whichever Coach mascot speaks to you on any given day. 

This Set Contains: 
– 4 x 0.156 oz/ 4.6 mL Lip Glosses in Nude Pink (pinky nude with subtle shimmer), Mauve (creamy light cocoa), Shimmer (multi-dimensional dazzling pink), Berry (burgundy).

Buy at Sephora $36

Coach x Sephora Collection Uni Face Palette

Inspired by magical Uni, one of the Coach mascots, these softly romantic matte and shimmer shades will take your glow to the next level. Use these three shades to complement your natural glow. They can be worn day or night and through every mood and memory you make. This palette is the perfect accessory to apply on the go making it a must-have for your handbag. 

This Set Contains: 
– 0.07 oz/ 1.99 g Rose (matte blush)
– 0.07 oz/ 1.99 g Bronze (shimmer highlight)
– 0.07 oz/ 1.99 g Clay (matte bronzer)

Buy at Sephora $38

Coach x Sephora Collection Tea Rose Eye Mask Set

Inspired by the tea rose, a symbol of the Coach girl’s wild, feminine spirit, these cucumber-rose infused masks are thin, curved sheets that contour to the shape of the under-eye area perfectly to stay in place. Apply while getting ready for the day or when winding down for the night. 

Highlighted Ingredients:
– Aloe Vera: Imparts conditioning and calming properties.
– Chamomile: Helps soothe the skin.
– Cucumber: Softens and moisturizes.

Buy at Sephora $16

Coach x Sephora Collection Tea Rose Nail Set

Inspired by the tea rose, a symbol of the Coach girl’s wild, feminine spirit, this nail set features an essential quick drying base/top coat and universal pretty pink shade for a complete nail look. Add a twist to your classic manicure with the self-adhesive nail stickers—an easy and convenient way to accent the nails. This free-spirited and ambitious set lets you sport whichever Coach mascot speaks to you on any given day.

This Set Contains:
– 0.25 oz/ 7.5 mL Pink Nail Polish
– 0.25 oz/ 7.5 mL Clear Base/Top Coat
– Nail stickers

Buy at Sephora $18

REFINERY29 article

Danessa Myricks Beauty Is Officially Sold At Sephora Now

Danessa Myricks’ eponymous makeup brand kicks off a partnership that’s been a year in the making. You can shop nine product categories, including the Best of Beauty-winning Colorfix, on Sephora’s virtual shelves for glowing, professional-tier looks.

Welcome to Artist Spotlight #42 series on my blog.

Although most of us aren’t wearing makeup as often as we used to, experimenting with makeup and carving out that time for myself has become a major solace for me throughout the past year.

Danessa Myricks Beauty exclusively revealed to Allure that the iconic brand is partnering up with Sephora to launch most of its products on sephora.com. The giant beauty retailer has been watching the brand’s growth for quite a while, and founder Danessa Myricks says the “official courtship” lasted around a year. “From the very beginning, [Sephora has] demonstrated a deep commitment to my long-term success,” Myricks adds. “They’ve followed my journey, knew of all my products, attended my master classes, and were actual customers of the brand.”

Last year was a long-overdue time of retail reckoning spurred by Sharon Chuter’s #PullUpOrShutUp challenge. In addition to sharing statistics on Black employees (especially in leadership positions), major retailers also committed to filling their shelves with more Black-owned brands and partnering with experts in the space to achieve diversity-centric goals with a conscience.

As a small-business owner and Black entrepreneur, Myricks went into initial discussions with Sephora with a certain, necessary level of precaution — but, as you can probably tell, both sides were able to make it work. “I never felt like a box checked off on a quota,” she says. “[Sephora was] thoughtful and present when it was time to have difficult conversations around inclusion and diversity and were mindful of the commitment it takes for a small brand like mine to scale at this level.” 

These initiatives go beyond her own brand, too. “What excited me the most about this partnership is not only will this be possible for Danessa Myricks Beauty, but Sephora has also committed to creating this same opportunity for more female-founded, Black-owned brands as well,” Myricks shares. 

I’m personally stover excited about the prospect of more makeup enthusiasts catching wind of Danessa Myricks Beauty and trying out the line for themselves. Read on to learn about every DMB product that became available at sephora.com as of their launch date, February 26.

Colorfix 24-Hour Cream Color ($18)

These multipurpose cream pigments allow you to create some seriously vibrant, out-of-the-world looks (see above for proof). And the best of news of all: The brand has confirmed that all 83 shades and finishes — Creams, Mattes, Foils, Glazes, Neons, and Nudes — will be eventually be available to shop on Sephora. (For the initial launch, there are 30 shades to dive in on.)

If you don’t know where to start, Myricks recommends a monochromatic look. “With just one drop, you can take your favorite shade and add it to your lips, cheeks, and eyelids,” she says. (Just look at your favorite celebrities, such as Yara Shahidi, for inspiration.) The intense pigmentation works on every skin tone and lasts all day, Myricks adds.

“I think the number-one unexpected way Colorfix is used is as a complexion product,” Myricks says. Colorfix in shades like Phoenix (matte bright orange) and Carrot Top (neon orange) are crease-proof fixes for dark circles and hyperpigmentation. “The tiniest drop immediately neutralizes darkness and sets without bleeding into foundation or concealer,” she adds.

Vision Cream Cover ($28)

Sephora is known to offer tons of product exclusives in the form of jumbo sizes, pop-culture collaborations, and holiday gift sets, so it’s no surprise that Danessa Myricks Beauty is kicking off its Sephora partnership with an exclusive of its own: a value-size version of the Vision Cream Cover for $22 (normally $28). 

“With over 20 years of experience as a makeup artist, one thing I know for sure is everyone wants to look natural, regardless of their coverage needs,” Myricks says. This foundation-concealer hybrid has easily adjustable, sheer-to-full coverage available in 23 shades and six color transformer/additive colors for further customization (i.e. peach to neutralize redness). Infused with moisture-boosting squalane and soothing vitamin E, it glides onto skin like a dream and leaves behind a silky-smooth finish.

You only need one drop of the creamy formula for full-face coverage or a half-drop if you’re using it as a concealer, Myricks says. You can also sheer out the Vision Cream Cover with a hydrating lotion or lightweight oil. As far as application goes, you can play with it however you like. “It’s so finger-friendly but also works beautifully with a sponge or a brush,” she adds.

Dew Wet Balm ($22)

If you’re looking for an instant “glass skin” finish on the fly, Dew Wet Balm will dew that with a single swipe. Available in five luminescent colors (including translucent, rose gold, and bronze), this highlighting balm sinks into skin, rather than simply sitting atop of it. That effect is due to the formula’s hydrating jojoba oil, which lends skin a natural glow. You could say it’s the highlight of 2021 makeup trends.

Vision Flush ($20)

Similar to Colorfix, Vision Flush can also be applied all over the eyes, lips, and cheeks for a subtle, satin-matte wash of color. Choose from 12 shades — including corals, plums, and browns — and sweep the diamond-shaped reservoir tip applicator across your lips or dab onto your lids and cheekbones. Voilà, radiance in a pinch.

Illuminating Veil ($22)

Tap the Illuminating Veil for backup if you want to add major glimmer to your face or body. Whether you wear it on its own or mix it in with your favourite liquid foundation for a dewy finish, this water-based highlighter makes all skin tones glow in no time at all. If you’re short on time, you can effortlessly blend in any of the 12 bronzey, golden, silver, and lavender shades in with your fingers.

Power Bronzer ($26)

An alternative to cakey powder bronzers, the Power Bronzer is a long-wearing cream bronzer that’s impossibly easy to blend and adds a dimensional dose of warmth to your face. All three shades (Deep, Medium, and Light) are perfect for achieving a summery glow — even when you’re stuck indoors all winter long.

Evolution Powder ($24)

Designed with the harshness of flash photography and TV/film lighting in mind, the Evolution Powder blurs the appearance of texture and fine lines with light-diffusing spheres. Dust on a layer of the translucent setting powder or any of the eight tinted shades (including yellow, peach, tan, and bronze) to set your makeup with ease and guard against mid-day shine. 

Hot tip: Sweep the powder in only the areas you experience excess oil with a small makeup brush (aka, precision powdering) if you don’t want to lose your all-over glow.

Light Work Palette I & II ($42)

The Light Work Palettes allow you to layer various highlighting shades so you obtain the exact level of brilliance you desire. Both palettes have six creamy powder shades each, but the “I” edition has cooler rose gold, champagne, gold, and soft white shades, while “II” has a warmer color scheme that incorporates yellow gold, terracotta bronze, cocoa bronze hues. Both, however, contain micro-light-refracting particles that add eye-catching dimension to your face.

Beauty Oil ($30)

Even though it’s spiked with deeply hydrating jojoba, sunflower, and walnut oils, you’ll find the Beauty Oil still manages to be lightweight to the touch. The clear, gold-flecked liquid sinks into skin within seconds to reveal your skin’s natural radiance when it’s worn alone as a skin-care product, underneath complexion products, and mixed with your foundation of choice (just two to three drops will do). It’s especially handy for mature skin.

What are you waiting for? Stock up on all things Danessa Myricks at sephora.com (and in-stores on April 9), and keep your eyes peeled for new and special drops.

ALLURE article

France Becomes The First EU Country To Bypass China’s Animal Testing

Cruelty-free brands are having a moment. New exemptions outlined in China’s latest Cosmetic Supervision and Administration Regulation update mean that certain products can now enter the country without undergoing animal testing on arrival. These “ordinary” or “general use” cosmetics include mascara, shampoo, and fragrances. 

France has become the first European country to qualify for these exonerations. The National Agency for the Safety of Medicines and Health Products (ANSM) has developed a dedicated platform in France to enable its manufacturers to obtain the necessary certificates and approvals for easier access to the mainland. Other EU countries are now racing to devise their own frameworks to meet the update and see their brands follow suit with easier access to China. 

China has agreed to drop its animal testing requirement for imported cosmetics as long as manufacturers can provide a certificate of conformity confirming that the product complies with various manufacturing and product safety standards.

The French health authorities have risen to the challenge and are now in a position to issue this document, ahead of their European equivalents.  

Animal testing is a contentious practice and has long proven a barrier to selling in China for EU companies. As Patrick O’Quin, FEBEA President explains,

“We are delighted with this progress, which rewards several years of efforts made with the Chinese authorities. The cosmetics sector is the only one to have completely banned animal testing in Europe, and we are happy to continue to develop regulations in other parts of the world. This agreement will also allow French cosmetic companies to export under new conditions to China. This country is today our second trading partner.”

COSMETICSBUSINESS article
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GLOBALCOSMETICSNEWS article

Halsey Has Entered The Beauty Chat

Halsey is joining Rihanna, Selena Gomez, and Millie Bobbie Brown with the curation and launch of her very own beauty brand, About-Face. The award-winning artist has been hinting about her latest project for months through mysterious posts on social media. Now, all has finally been revealed.

Welcome to Artist Spotlight #38 series on my blog.

About-Face launched with three distinct franchises: Light Lock, Matte, and Shadowstick. The Light Lock assortment includes face highlighters with ultimate shine in stick, powder, fluid, and lip gloss form. The Matte range includes velvety finishes with products like the Paint-It Matte Lip Colors, Matte Fix Lip Pencils, and Fluid Eye Paint. Lastly, Shadowsticks are precise cream shadow crayons in soft pastel colors. The launch includes ten different products in an array of colors across each category. All About-Face products are vegan, cruelty-free, and formulated without gluten, phthalates, parabens, or synthetic fragrances. 

Keeping to her vision of self-love, identity, and reflection, about-face is a creation of Ashley Frangipane (Halsey’s birth name), with the brand’s initials being a reflection of her own. The beauty brand focuses on a collection that is “For everyone, for everywhere, for every way with a dedication to products that are as edgy and non-conforming as the voice behind it,” according to the press release.

Serving as founder and Chief Creative Officer, Halsey has had her hands in every step of the curation and launch, even stating on Twitter that she did the makeup and photos for all the models during the campaign. So far, the campaign has featured people of various backgrounds and identities, emphasizing the theme of multi-dimensional makeup for everyone.

About-Face officially launched on January 25, 2021, on aboutface.com. The line includes affordable items that range from $14 to $32. 

FACE

About-Face wants you to embrace your inner light with their face products that feature shimmery colors and pigments that will leave you “Straight Beaming!” Featuring products like the Matte Fix Spray ($28), the Light Lock Highlighting Fluid ($32), the Light Lock Powder ($30), and the Light Lock Stock ($25). Each Light Lock product includes at least three varying shades from light sheer to a deeper bronze.

Light Lock Powder

A crazy smooth highlighter powder that transforms for a glass-like finish. 

Buy for $30

Highlight Fluid

A molten, crystalline highlighting fluid.

Buy for $32

Light Lock Stick

A multi-dimensional highlighter with powerful metallic effects.  

Buy for $25

Matte Fix Spray

An invisible spray that primes skin and keeps your face in place.

Buy for $28

Blend Tool

A velvety, soft-touch sponge engineered to gently blend primer or makeup evenly on the skin.

Buy for $14

LIPS

Often one to rock a bold look, Halsey curated lip products with bold shade ranges that highlight a deep wine red, a matte burnt beige, a light pale pink, and more. Featuring products like the Light Lock Lip Gloss ($20), the Paint-it Matte Lip Color ($22), and the Matte Fix Lip Pencil ($17). 

Paint-It Matte Lip Color

A flexible, matte liquid formula infused with natural peppermint with a powerful pigment load. 

Buy for $22

Light Lock Lip Gloss

A buttery, glossy lip-oil infused with natural peppermint & lavender that serves all the sheen and none of the stick.

Buy for $20

Matte Fix Lip Pencil

A glide-on matte liner that defines lip border for 7+ hours.  

Buy for $17

EYES

Currently, About-Face offers two eye products that provide a bold matte finish, a saturated matte look, or a pearlescent shimmer—featuring products like the Matte Fluid Eye Paint ($24) and the Shadowstick ($21). The smooth, buildable Matte Fluid Eye Paint pigment comes in six shades described as a “one-swipe color” that is smudge and budge-proof. The Shadowstick contains both matte and shimmery shades that can be used as eyeliner, eyeshadow, or truly whatever you choose.

Shadowstick

An insanely pigmented, one-stroke eye crème with a built in sharpener.

Buy for $21

Matte Fluid Eye Paint

A powerful, one-swipe punch of color that delivers bold and buildable pigment.  

Buy for $24

SHOP ABOUTFACE.COM

ELLE article

“Beauty Is For Everyone” Harris Reed’s MAC Cosmetics Collab Is Rethinking MakeUp

Just as Harris Reed’s clothing offers an important voice in the conversation around the way we define masculinity and gender identity in fashion, a limited-edition collaboration with MAC Cosmetics created by the 24-year-old British-American designer is set to redefine the way we approach makeup. 

Welcome to Artist Spotlight #37 series on my blog.

“Beauty is fluid, beauty is for everyone and I can’t wait to see how people are going to use this collection to show their version of self-expression and fluidity,” Harris told Vogue, practically shrieking down the phone with excitement. “That’s what I’m super excited about.”

“My first experiences with makeup were with my friends at a MAC store getting ready for prom and it was the brand that I first saw putting make-up on ‘boys’’, they explain, citing MAC as the perfect partner. “For it to even trust me, and take on my strong-ass message of fighting for fluidity, I have to say, has just felt like the most beautiful partnership.”

One of Harris’s personal highlights to come from the collaboration is that it will enable their hundreds of thousands of followers the opportunity to own their own part of the Harris Reed brand and feel included in its wider message. “It’s such an emotional thing for me. I’ve been so incredibly lucky that millions of people have seen the things I’ve worked on and have been a part of, but have maybe until now they’ve not been able to buy into it. This is now something that anyone can get their hands on and be a part of. It doesn’t feel real, it feels crazy.” 

The millennial-pink packaged collection is made up of four products, each of which offers a plethora of possibilities to play around with. A smudge of one shade into your hairline could work mixed with another swept over your eyelids for a trip to the shop – just as Harris did when creating the palettes. Though MAC has a history of being used by professionals, this collection has a level of tactility to it that the least acquainted with makeup can become quickly familiar with. The fact that there are no application brushes is deliberate – Harris prefers the human touch.

“It is very much about a playfulness and the joy of makeup,” Harris continues. “As someone who makes clothes that take a couple of weeks to produce, if I want to make a statement with makeup, it literally takes me seconds with a good lipstick or eyeshadow. As I have pushed this idea of a more fluid space in a more fluid world, I’ve really loved that makeup can always be that gorgeous icing on top. It doesn’t only complete the look but, it also completes the message, acting as that extra ounce of light to help radiate what I stand for.”

Much like their clothing, the inspiration behind the colours and products is a major meeting of eras and aesthetics, resulting in an overall “glam-luxe romanticism gone non-binary,” they say. “It is a mix between Studio 54 and rococo, but also think a full renaissance party. You can start with this very beautiful, very whimsical approach and then by the end you can end up with this Studio-54-inspired gold eyeshadow all over your face, even pushing up to the hairline.” Their hero product? A trio of lipsticks called ‘From Harris, With Love’ that reminds them of their first forays into makeup and looking at lipsticks with their mum as a child. “I know those are the ones that I will keep on me at a party, applying, applying and applying.”

Harris’s own approach to beauty and using makeup for themselves has shifted as their sense of self has grown — most notably after they started at Central Saint Martins, emerged in London’s creative scene. Yet they weren’t always so comfortable and forthcoming with using products for themselves. “Being around fabulously flamboyant people really pushed me in the way that I wanted to express myself in terms of my gender identity and being creative across so many areas,” they said.

“[Wearing makeup] has made me have a much more honest approach to my identity. Like anything, it can be scary if you’re not familiar with it. The minute I thought of makeup as a tool to use to send a message and spark a story, was when I started having a way more playful approach. It gave me a space to feel that everything was okay. It definitely was a journey and now I realise that you write your own rulebook.”

The four-piece collection is a small but mighty push for us all to rethink how we use and approach makeup. Harris doesn’t see using cosmetics any differently to employing a fabulous fashion accessory when putting an outfit together. “I think if I, and this collection, can be of any influence to make people look at makeup as a tool to be who you want to be, then that’s job done,” they said.

“Try and not think of makeup as something that makes you look ‘pretty’ and try and not look at it as something that you use to make yourself better, but to explore and enhance something within you. Use makeup as a tool to be your most authentic self.” 

VOGUE article

Jennifer Lopez Reveals Launch Date for Her Skincare Line JLo Beauty

Jennifer Lopez has revealed the product lineup for her upcoming skincare line, JLo Beauty! The range will officially drop on Jan. 1, 2021, with eight products, and Lopez tells ET’s Nischelle Turner it all started with her signature JLo glow.

Welcome to Artist Spotlight #30 series on my blog.

“If I was gonna go into that, the skincare would have to be first and foremost and so that was kind of the idea,” Lopez says. “And I have actually been thinking about this for about 20 years. Many have talked about it so many times, but I think I needed to get to a place where I had enough experience where I was kind of more fully realized in myself to have a [real] philosophy about beauty and about beauty from the inside out and what that means and what it meant to me.” 

The brand posted a photo of the skincare line on Instagram on Wednesday, revealing the gorgeous gold packaging and name for each item — That JLo Glow Multitasking Serum, That Limitless Glow Multitasking Mask, That Big Screen Broad Spectrum SPF 30 Moisturizer, That Blockbuster Wonder Cream, That Hit Single Gel-Creme Cleanser, That Fresh Take Eye Cream, That Star Filter Complexion Booster and That Inner Love Dietary Supplement. 

The star’s new venture focuses on the tagline, “Beauty has no expiration date” — no matter what age you are. 

“And the idea of beauty having no expiration date, you know, you get to a certain age and then people are already kind of like, boop boop, you next, bye bye. And you’re like, hold on, I’m still here,” she explains. 

“[JLo Beauty] is about feeling great, looking great, having the healthiest skin you can have and how do you keep that youthful and timeless look at any age,” Lopez adds. 

So what is Lopez’s secret to her famous glowy skin? 

We have like what I call the kind of S’s — the secret, right? So it’s like supplement, serum, sunscreen and sleep, and then living healthy, which in Spanish is sano,” she says. 

The 51-year-old superstar shares it took 26 different formulations to get the That JLo Glow Multitasking Serum just right. 

“It took a minute to really get it to the standard that I felt like I could put on the bottle ‘That JLo Glow,'” she says. “It had to give you a glow, it had to tighten, it had to make you feel something, but then over time I wanted it to be super healthy for your skin. So as you kept taking it with the [That Inner Love] supplement — I call it a pump and a pill. You take the pump of the serum and the pill and through that you will have this glowing skin, you know, over time.” 

Lopez shared stunning campaign images on Instagram. The multi-hyphenate is absolutely glowing and fresh-faced in the photos and video as she poses in water. 

“As women, people are so ready to write us off. I just kept waiting for that to happen, and I realized, no, I’m not gonna let that happen. It’s about being limitless. It’s about being powerful and understanding beauty really doesn’t have an expiration date,” Lopez narrates in the video.

Lopez captioned the post, “This isn’t just a passion project, it’s a 30-year dream. I can’t wait to share my skincare secrets with you!!”

Last month, Lopez was honored with the People’s Icon Award at the E! People’s Choice Awards. She looked beautiful in a red ruffled Christian Siriano dress. For her beauty look, Lopez used her upcoming JLo Beauty skincare products.

Back in December 2019, the JLO Holding Company, LLC filed a trademark for cosmetics and skincare products, according to the United States Patent and Trademark Office, including skin moisturizers, beauty masks and skin cleansers.

In December 2018, Lopez teased she was launching a skincare line during a speaking engagement in New York City, reported by Refinery 29.

“I will be coming out with a skincare line. I’ve been working on it for a long time because I don’t want to put [just] anything out,” she told the moderator, who asked about her skincare routine. “I get that question a lot, especially as I get older. I want it to be something that encompasses all the things I’ve learned and all the secrets I have. And it doesn’t have anything to do with needles.”

The “On the Floor” singer is no stranger to launching beauty products. Lopez has had multiple fragrances, including the popular Glow by JLO, and a makeup range with Inglot. Additionally, the style icon recently collaborated with Coach on the Hutton Shoulder Bag. She also has a shoe line at DSW. 

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Our Two Favorite Places—Target And Ulta—Are Now Becoming One (USA ONLY)

Gone are the days of multi-stop trips to Target and Ulta Beauty for beauty finds. Thanks to a new partnership between the two retailers, you’ll be able to snag all of your favorite Ulta Beauty products while checking off your to-do list inside Target. 

Ulta Beauty at Target is a new immersive experience designed as a shop-in-shop. Located next to Target’s own beauty section, the new partnership was birthed out of a desire to introduce Target customers to brands not available at the popular one-stop-shop. Where Target has always housed brands like Sonia Kashuk and No7, Ulta Beauty has a more expansive assortment of brands that can enhance the beauty experience at Target, including Uoma Beauty, Colourpop, Lancome and more.

“We couldn’t be happier about bringing these two trusted brands together to redefine retail beauty experiences,” Brian Cornell, Target’s chairman and CEO, says in a press release. “This matchup brings Ulta Beauty’s coveted prestige beauty assortment, category expertise and guest loyalty together with Target’s high-growth beauty business and the ease and convenience of our industry-leading fulfillment services.”

Target also has plans to train its staff to perform the same consultative services customers receive in a regular Ulta Beauty store. Plus, Target’s contactless same-day fulfillment services—Drive Up, Order Pickup and Shipt—will be available for Ulta Beauty at Target purchases at participating locations. But don’t run to Target or jump on the website just yet—the first Ulta Beauty at Target locations will launch in 2021. In the meantime, shop your favourite beauty picks from Target and Ulta Beauty.

What are your thoughts?

ELLE article

Pharrell Is Launching a Skin-Care Line Called Humanrace, Here’s All You Need to Know

The musician offered Allure exclusive details on the brand’s first three products and what prompted him to get into the beauty business. And, of course, when and where you can get your hands on them. Welcome to Artist Spotlight #27 series on my blog.

“Sometimes you need to cleanse your spirit. Sometimes you just need to cleanse your mind. Sometimes you’ve just got to get rid of some dead skin.” Pharrell William’s voice washes over its listener clean and cool, like himself. “Sometimes you’ve got to get rid of some bad habits. Sometimes you just need to be humidified, brought to life. Sometimes your spirit needs that.”

What our spirits might also need, Williams suggests, is three skincare products — cleanser, an exfoliant, and a moisturizer — from his forthcoming line, Humanrace, which launched November 25 on a website of the same name. 

Williams is famous for many reasons. Chief among them: his talent as a hitmaking producer and recording artist, able to unite the nation’s club revelers and six-year-old Despicable Me fans under one enchanting bass line. But his celebrity has also been accompanied with public fascination about his good looks, which have been on display for decades and somehow have not changed, unless they have somehow gotten more imperceptibly handsome with time?

Williams credits this to a love of skin care he has been cultivating since his mid-20s. On set, early in his career, he’d chat up models about the kinds of products they used, and he eventually sought out a dermatologist, Elena Jones, who has treated him since and who consulted on the line. 

“What struck me most about my first meeting with him was how committed to his skin and health he was at his age,” Jones tells Allure over the phone. “He wanted a routine to follow, and he’s dedicated to a skin-care regimen. He wanted explanations for everything.”

In Jones’ words, the three Humanrace products endeavour to fulfill the most basic requirements of a skin-care routine: prepare, repair, protect.

To prepare your face to receive skin care, you wash it. Jones and Williams created Humanrace’s Rice Powder Cleanser, which arrives dry. A dime-sized dusting of the stuff, mixed with water, produces a milky, lightweight emulsion that gently exfoliates using fruit alpha hydroxy acids (AHAs) — compounds that dissolve the bonds between dead skin cells until they can flutter away like snowflakes into a passing breeze. (More of these to come later). Over half of the cleanser formula is kaolin clay, a common skin detoxifier mined for centuries for the manufacture of porcelain.

To repair your face from all of the general damage it experiences, you exfoliate, using a chemical peel like the Lotus Enzyme Exfoliant. Formulated foremost with glycolic acid — a favourite ingredient of Williams’ — at the relatively high concentration of 8%, the cream invites new and fresh cells to the skin’s surface.

The last product, the Humidifying Cream, is inspired by the downy atmospheres of the places Williams has lived and loved — his hometown of Virginia Beach, his now home of Miami, the mist-covered Japanese archipelago. It’s a dense and creamy blanket of moisture, formulated foremost with snow mushroom extract, a moisture-binding organic ingredient with roots in Chinese medicine that behaves similarly to hyaluronic acid. (According to board-certified dermatologist Dendy Engelman, however, the snow mushroom particle size is much smaller than that of HA, allowing it to absorb into the skin’s layers more easily.) And anyway, the cream has HA, too, plus soothing rice water and niacinamide. Williams is also preparing to launch a sunscreen!

A review of the full ingredients list for each product by an impartial cosmetic chemist reveals: They are formulated beautifully.

The packaging is grass-green in color and grass-green in sustainability: 50% of the plastic used to house Humanrace’s products comes from post-consumer recycled plastic, with only a small amount of virgin plastic used — and each product has a removable inner chamber that can be exchanged for a refill. The cap is embossed with a raised logo that is nice to run your fingers across — making it easy to ‘read’ in Braille.

To Williams, a skincare line is more than popping cheekbones and acid-based exfoliation: it’s a small, three-minute gesture of self-compassion.

The Humanrace skincare line, including the Rice Powder Cleanser ($32), Lotus Enzyme Exfoliator ($46), Humidifying Cream ($48), and Routine Pack ($100), are available at humanrace.com.

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Lauren Conrad Beauty Just Launched, and It’s Already Expanding to Skin-Care Products

In August, Lauren Conrad launched her beauty line, Lauren Conrad Beauty, with just five products. A month later, she’s introducing 26 more products in the makeup, skin-care, and body-care categories. Allure chatted with the entrepreneur to learn more. Welcome to Artist Spotlight #21 series on my blog.

You’d be forgiven if you think of Lauren Conrad, the businesswoman, mother, and former reality star, as a Fashion Person. She runs a clothing line, a shoe line, and a kids’ line, to name a few, and longtime fans may remember her televised internship in the Teen Vogue fashion closet. But along the way, Conrad has cultivated her own signature beauty look, which consists of easy breezy makeup and a consistent cat-eye. This summer, she surprised us by channeling that energy into the launch of Lauren Conrad Beauty. She began with five products, released direct-to-consumer from her own website — including a lip gloss formula that’s already won over Allure editors. As of October 9, she’ll expand into Kohl’s with a much longer list of products, including skin care, body care, and color cosmetics. 

Conrad has wanted to start her own beauty line for some time, encountering plenty of false starts along the way. “I started the process a couple of times, but I wanted to wait until I could check all my boxes of formulas, packaging, and affordable price point,” she tells Allure. “I’ve worked on this line for two-and-a-half years, but I’ve tried for many years to make it happen.”

One of her priorities, and my personal favorite feature of the line, was the sustainability factor. The packaging is completely recycled and made from post-consumer goods, and the packaging can be recycled whole after use. That sounds like it should be the norm, but so much beauty packaging is made up of mixed materials (say, metal and plastic) that it can be impossible to recycle. But once you finish a tube of LC’s The Lipstick, it can go straight into the recycle bin.

If you stock up on the full line, that recycle bin will eventually be stacked up all the way to the top. The drop includes a whopping 26 products that can take you through an entire beauty and makeup routine. The long product list includes multiple types of facial cleanser, a vitamin C oil, two types of body moisturizers, and much, much more. But when I asked Conrad to narrow it down to her favorite, must-have product, the answer comes quickly: The Liquid Eyeliner (yes, that’s the actual product name — no needlessly florid naming conventions here.)

“Going into this process, I thought the one thing I especially had to get right was the liquid eyeliner,” she says. “It’s one of those products that I’m always seeking out, and I’ve had so much trouble finding the right one over the years, so I really wanted to nail it.” 

Out of all the products, the eyeliner took the longest to create, and she only landed on it after much back-and-forth with the lab. “Fortunately, it was a product that we started really early on, so we had a lot of time to play with it.”

If liquid eyeliner isn’t your thing, the range also has The Eyeliner Pencil (in rich black onyx, for $18). Then, you can finish up your eye look with one of two The Eye Shadow Palettes (six bronze-hued shades each, for $29), The Eyebrow Pencil (a double-sided pigmented pencil and spoolie, in four shades, for $22), and The Mascara (in black only, $20). You can then wipe it all away with The Makeup Remover Balm, which is designed to double-cleanse skin in conjunction with The Facial Cleanser (both $20). 

The makeup drop also includes powder brush and bronzer, liquid highlighter, a delicate lip and cheek tint that’s perfect for a quick pre-Zoom meeting pop, and the aforementioned Allure favorite lip gloss. There are eight shades of classic lipstick tubes; my favorite is the orange-red Poppy. 

The best part of such a wide selection is that it leave the choice up to you. Prefer body cream to body lotion? Conrad’s got you covered. Need a powder blush instead of a creamy cheek tint? Don’t worry, she has both. 

“My approach has always been ‘wear the makeup you really love that makes you feel like you’ and ‘use products that you feel good about,'” she says. With a line this comprehensive, we have a feeling there’s something for everyone that meets those criteria with flying colors.

A selection of Lauren Conrad Beauty products is available now on her own site and at Kohl’s.

ALLURE article