Jared Leto announced his new brand, sharing, “I’ve never been really interested in beauty products. But I’m interested in the idea of taking care of ourselves in the most natural way possible.”
Welcome to Artist Spotlight #97 series on my blog.
Jared Letois entering the House of Beauty.
The 50-year-old is credited with unlocking the secret to eternal youth, as his wrinkle-free skin has remained an unsolved mystery for years. But the House of Gucci star is ready to finally share his secrets with the launch of his new beauty brand.
On Oct. 18, Jared introduced Twentynine Palms, an 11-piece line that offers skincare, body care and hair care products. And while the actor maintains he’s no beauty expert, he knows a thing or two about prioritizing wellness.
“I know I’m a student here, but I think that’s the best place to be,” he told Vogue. “I’ve never been really interested in beauty products. But I’m interested in the idea of taking care of ourselves in the most natural way possible.”
Thirty Seconds to Mars frontman—whose brand is named after the California town near the Joshua Tree National Park—has enlisted ingredients inspired by mother nature, including prickly pear extract and kaolin powder.
“Because of this challenging, unforgiving environment,” Jared said, “these ingredients have to be incredibly resilient to survive.“
Jared’s foray into the beauty space comes eight months after he opened up to Men’s Health about his youthful appearance.
“People started talking about my age and that sort of thing 10 years ago,” the Oscar winner said in March. “As you get older, people start saying, ‘Ah, you’re still young.’ And then there’s this age where they go, ‘Really?‘”
And while he understood that everyone wants to know his skincare secrets, he teased that he was going to keep everybody guessing. As he put it, “At the end of the day, it doesn’t really matter.”
But it turns out, he’s ready to share a glimpse into his routine.
Indie beauty brand Lilah B. has announced that it will close by the end of the year.
In post on Instagram, founder Cheryl Yannoti Foland said: “My labor of love has run its course. I am so grateful for our Lilah B. community of friends. Your love and support over the past seven years is what continues to inspire me and what has kept us going even through challenging times. I thank you all.”
Lilah B. was an early entrant in the clean beauty channel, with a focus on mindful ingredients and thoughtful formulations. The packaging was minimalistic, encouraging a movement to declutter, minimize and simplify.
Of all the burning questions our minds have been inundated with this year (Who will date Pete next? Do I need curtain bangs?) perhaps the most common one asked is: Do we really need another celebrity beauty brand? It’s no secret we’ve hit peak celebrity beauty brand fatigue, with each release that enters the fold—seemingly every other week—eliciting constant eye rolls from consumers who are still trying to catch up to the last one. However, there’s a new celebrity brand from Ciara that might make you, dare I say it, 1, 2, step.
Like her other purpose-driven extracurricular ventures—House of LR&C (Love, Respect, and Care), which the star founded with husband Russell Wilson and entrepreneur Christine Day, and its in-house ready-to-wear brand LITA (Love Is The Answer)—Ciara is launching a skincare brand, OAM (On a Mission) that further drives the notion that love is at the root of everything, even skin.
Welcome to Artist Spotlight #96 series on my blog.
How you view yourself in your most natural state sets the tone for how to speak to yourself and the level of confidence you radiate when you step out into the world. For a moment, the red carpet darling struggled with accepting her bare face, so she challenged herself to forgo makeup when necessary.
“When I was younger, I used to think that I needed to have a full face of makeup to love my most beautiful self. As I got older, I told myself I’m not going to allow myself to feel like I have to have makeup on all these different enhancements to feel beautiful and confident,” Ciara says. She admits she frequently used body wash and body lotion on her face, and dabbled in microdermabrasion occasionally. Despite efforts from her makeup artist, Yolonda Frederick, who serves on the OAM advisory board and suggested the singer start using eye creams (“I didn’t believe they actually worked”), it wasn’t until OAM’s inception that Ciara realized the power of a simple skincare routine, effective ingredients, and reliable skin experts.
It’s that three-pronged approach that OAM is based on. Two years in the making, OAM’s aim is to simplify your skincare routine with clinical-level formulas that make maintaining healthy skin less intimidating.
“When I talk about being on a mission to make clinical skincare simple, the idea is a simple, one-two step process is all that you need. We’re not going to overcomplicate things. Because honestly, when you go into the skincare stores, it is overwhelming. Where do I start?” she says. With the Vitamin C Hydrating Cleanser, of course. About 10 minutes into the interview, Ciara reaches for the interviewer’s hand to give an impromptu demonstration of the entire OAM regimen, starting with step one. Each bottle is designed with a numbering system (in the shape of a C) to help guide the consumer through the routine.
“The cleanser gets your makeup off really good, in one wash. If you have on eyeliner, that’s a little more tricky,” she warns. She’s correct; the rich foaming lather of the cleanser is a godsend for folks who typically wear more sheer foundation formulas or powders. Thicker formulas will need the assistance of cleansing oil, followed by the Vitamin C Hydrated Cleanser, which doesn’t leave your skin feeling stripped of its nutrients.
“I wanted a line that tells me the key things that I need for my skin to be radiant, to have that glow up, to be as smooth and even as possible, and to eliminate the dark circles and the lines,” she says. Enter: Vitamin C Brightening Pads. Designed to be the second step in the routine, these pads are lightly doused with OAM’s signature Tri-C Pro-Peptide Complex, which contains a mixture of peptides and three different forms of vitamin C, along with other active ingredients (like ascorbic acid in the Vitamin C Serum—step three). The potent use of vitamin C isn’t just a clever spin on the singer’s first initial.
“Our bodies don’t produce vitamin C, so I wanted to create products with very unique, very special forms of vitamin C. The way it performs in our products is different. With the Tri-C Pro-Peptide Complex in all of the products, it releases vitamin C in micro doses throughout the day so your skin’s not getting irritated with the amount of vitamin C that it’s receiving. I call these the liquid gold for the face because it really is game-changing,” she explains. Don’t be intimidated by all this vitamin C talk—OAM is safe for sensitive skin. Ciara sampled the range throughout the pandemic and even during her pregnancy with her youngest child, Win. “More than anything, this stuff works. I literally was building up my line when I was pregnant in the pandemic, and that was the most sensitive skin I possibly ever had,” she says.
The singer speaks of the products’ ingredients and benefits with the knowledge of a student who’s never missed a day of class. It’s a testament to the board of trusted skin experts she personally selected to help her along this journey. Ciara, along with board-certified Dr. Tiffany Libby, former Sally Beauty VP of Digital Strategy and Innovation JC Johnson, celebrity makeup artist Yolonda Frederick, and a cosmetic chemist named Maha, married their respective passions to produce a line that’s not only backed by experts, but also addresses the concerns of women of color.
Ciara admits she’s well aware of celebrity brand fatigue, but what sets OAM apart, she says, is that commitment to women of color.
“When I was preparing to launch, I had no idea there were that many celebrity skincare lines. But what I also realized is that there are only a few women of color skincare brands in this space. And for me, being a woman of color, I thought hopefully I can be a part of that great space where you’ll see more women of color-led brands. I don’t think that one person has to be doing it and only one person can win,” she adds.
OAM’s range is priced between $28 to $62 for single products, with the option to buy the complete bundle for $160, available now on oamskin.com.
“I Love What Gwyneth Has Done With Goop”: Brad Pitt Unveils His Genderless Skincare Line Exclusively To Vogue.
Welcome to Artist Spotlight #93 series on my blog.
Brad Pitt has not read the beauty tutorial memo. Vogue dives 25 minutes into an exclusive interview with the actor, producer, philanthropist, wine producer, and newly-minted skincare brand founder at Château Miraval, the sprawling property and vineyard in the South of France that Pitt bought with his ex-wife Angelina Jolie in 2012, and after a few quick-fire questions they arrive at the inevitable part of any skincare founder interview: “What’s your regimen?”, with a certain amount of trepidation. “Can we have a product demonstration?”
Pitt baulks, smiling. “I’m not doing that!”
“Maybe just talk about how your routine has evolved, then? Just don’t make it too QVC,” Vogue suggests to the Academy Award-winner, hoping he might warm to the idea of applying face creams while being filmed.
“I wouldn’t know how to do that, unless it was a comedy,” Pitt says, laughing. “Actually, Sandy [Sandra Bullock] and I did once try to develop a whole idea of a husband and wife team, who were QVC’s most successful salespeople, but we’re getting a divorce, we hate each other, and we’re taking it out on air as we sell things… That’s as far as we got.”
While the world never got the Pitt-Bullock rom-com it deserves, the 58-year-old isgiving us Le Domaine, a science-meets-nature line of genderless skin care essentials that he developed in partnership with the Perrin family, the renowned Château Beaucastel vintners who are also Pitt’s partners in the fan-favourite Château Miraval Côtes de Provence Rose.
While he made a conscious decision not to front the brand as the “face” of Le Domaine (there will be no campaign portraits, no Brad on TikTok, and very few interviews after this one), Pitt has been as hands-on as it gets with its concept and development, which is based around the familiar story of grape-based antioxidants that has long been mined by more established brands. But Le Domaine has approached the science in its own way, appointing one of the world’s leading wine and human health specialists, University of Bordeaux Professor of Oenology Pierre-Louis Teissedre, to determine which of the 13 grape varieties the Perrin family grows on their estates in Provence had the most relevant antioxidant properties.
That research began over 15 years ago, and may have resulted in the next big thing in skincare: GSM10, an exclusive molecule in Le Domaine’s Serum, Cream, Fluid Cream and Cleansing Emulsion that combines potent properties from the seeds of Grenache grapes with the seeds and skin of Syrah and Mourvedre grapes. It serves as a powerful antidote to oxidative stress, which can break down collagen and contribute to the myriad physical signs of ageing. Professor Nicolas Lévy, a leading scientist in progeria – an extremely rare genetic disorder that speeds up ageing in small children – provided additional insights for the project. Having identified the way progeria affects the natural ageing process, he developed ProGr3 – Le Domaine’s other patented active ingredient – which is derived from grapevine tendril resveratrol, and aims to keep skin cells healthier, longer.
Finally, there’s the magical nature of Miraval’s soil itself – the terroir, as it’s called by oenologists when discussing the growing conditions unique to specific grapevines. In this case: terrace upon terrace of olive trees; miles and miles of otherworldly lichen-encrusted woodland; and air so thick with lavender that at one point one seriously wonders if it’s being artificially pumped in. No pesticides are used at Miraval, where all farming is done biodynamically. The clay and limestone-rich soil is ploughed and the vines aren’t irrigated, which encourages their roots to reach deep down into the ground for moisture. The deeper the roots grow, the better their interaction with the soil, which creates that much sought-after complexity in Miraval’s grapes, as well as in the olive oil that’s produced on the property, the combination of which makes up the base of the 96% natural, vegan and sustainable line. Refillable bottles are punctuated by a clever packaging detail: wooden caps recycled from old wine casks.
Later, while stuck at the EasyJet terminal in Marseille with Teissedre, he tells Vogue that the research into this project has been incredible, even by his standards. And that’s something Pitt is more than happy to be a part of. “Through the ages, Château Miraval has always been this hub of creativity, it has so many places within it where you want to sit and think and expand and explore, and make beautiful things,” he says from one such vantage point in the well-appointed outdoor living area, which overlooks a football pitch he created for his family. That’s not necessarily reason enough to get into what is already a very saturated skincare market, Pitt concedes. But Le Domaine’s efficacy just might be. “I know there are new products nearly every day that people are trying to launch, but if I hadn’t seen a real difference visually in my skin, we wouldn’t have bothered.”
Here, Pitt reveals his “little, simple regimen”, how Gwyneth Paltrow influenced his early skincare habits, and why self-love just may be the best secret to ageing well.
How did the Le Domaine project come about?
Brad Pitt: We had been talking about it for so long I don’t remember now how it originally started. I remember reading about the health properties of grape skins as something we wanted to investigate. But the initial idea, right from the beginning, comes back to this place. It’s just steeped in creativity and it’s so fertile. We make olive oil, truffles and honey here. Reinforced concrete began here. Reinforced concrete! That’s insane! In the 1840s Joseph-Louis Lambot invented ferro-cement, a precursor to reinforced concrete, and made a concrete boat that was eventually pulled out of the pond here and now resides in a museum in Brignoles. We had some pillars – test pillars – up in the courtyard. He went on to make the first two buildings in reinforced concrete, and now of course everything is built that way. It’s pretty extraordinary.
And was skincare meant to be a part of this creativity? Had you been secretly thinking all this time, “I must have a skincare brand?”
No, and truthfully we wouldn’t have done it unless we felt there was something valid here, something original, something that worked. I get sent stuff all the time and… ugh. It’s just all the same for me. But this last year we have been testing Le Domaine and I was really surprised by the results, and that for me, made it worth going forward.
Have you always had a good skincare routine?
[Very long pause]. No.
I was so sure you were going to say yes, because one imagines you would be well looked-after…
Well, when I’m looked after, I do [have a good skincare routine]. I just want to keep it simple, you know what I mean? That said, I’m actually thorough now. I’ve been whipped into shape by my dear make-up artist friend – we started together 30 years ago – Jean Black. She is pretty special. So whenever we’re on a film she keeps me healthy, and then she’s like, “try this”, and, “try that”.
You look like you have great skin anyway. I can’t imagine it takes much!
No, not really, I don’t, but now… I mean I have my little, simple regimen.
So, what do you do? Gua Sha?
I don’t even know what that is.
Rarely. I get antsy.
Did you ever imagine yourself as a beauty baron?
[Laughs]. I’m not sure what a beauty baron is…
It’s like if you were to achieve Estée Lauder-level success.
If Le Domaine is successful, do we get baron status? Yeah, no, I didn’t [imagine that]. Landing here – at Château Miraval – opened up a lot of ideas that I wouldn’t have normally considered. And a big part of it is sustainability, this idea of zero waste is something that is really important to this area and important to me. But listen, when we first got here, I mean, I never thought about having a winery either! I just wanted a beautiful base in this area and it happened to have a winery. And it happened to be hemorrhaging tonnes of money. So we had to go to work. And then we went out on a search and found Marc [Perrin] and his family.
A clever idea. You majored in journalism, I’ve read..
I did, I didn’t graduate, but I did.
Do you wish you had followed that career path?
[Laughs]. I think I’m pretty happy with where things landed! I wouldn’t have objected to that, but I’m feeling alright about my day job.
How do you feel about film star-fronted business enterprises in general?
When I started out it seemed shameful to do a commercial, for some reason. You were called a sell-out. I really think the hip-hop guys changed all of that. They made it okay – even cool – to spread your wings a bit, to try some other things. And now it’s really exciting that you can, you know, explore other corners [of your creativity] like the old Renaissance artists in a way. And I love what Gwyneth’s done [with Goop]. She is still a really dear friend, and she has built this empire. She has always had that in her as a curator, and it’s been a lovely creative outlet for her. In fact, come to think about it, she was probably the first one who got me to even wash my face twice a day… maybe.
What pressures have you felt personally around ageing in the film business?
I don’t want to be running from ageing. It’s a concept we can’t escape, and I would like to see our culture embracing it a bit more, talking about it in those terms. Something we discussed [in founding Le Domaine] was this headline of “anti-ageing”. It’s ridiculous. It’s a fairytale. But what is real is treating your skin in a healthy manner. And it’s something I’ve learnt to do for my business, but it kinda makes you feel better. I grew up with a country mentality, kind of you know, Dial Soap once a day and then move on. And I think that we’re learning that if we love ourselves, if we treat ourselves a little better, then there are long lasting benefits to that. So just age healthy, age in a healthy manner.
Speaking of, I watched Benjamin Button last night. Was it strange to see yourself looking older in that role?
No, no, it wasn’t at all, I was kind of fascinated by it, really. And by the way? All those prosthetics, six hours of prosthetics? Tore up my skin. They destroyed my skin!
How and why is it important to you that Le Domaine’s approach is genderless?
Again, I don’t know if it’s just that I believe in being all-inclusive as much as possible? Or maybe it’s about us guys needing help from others in understanding how we can treat our skin better? I mean, I probably got more from my female partners in the past. We kept the smell very neutral, very fresh, and very, verysubtle. I mean, I’m the kind of person who will change hotel rooms if I can smell the cologne of the last person who stayed there! It’s too much! It’s too strong! Keep it subtle. Let people come to you. Don’t force it on others. That’s my feeling (laughs). For smells, I mean. I stand by that for smells!
Do you have any special memories of Miraval?
This past spring was special. We had a good five or six weeks out here. The stories you hear about Provence in the spring, why people come here. Well, it’s real. And I can’t quite describe it, other than the freshness in the air, the light, the… I don’t know, it’s just a real feeling of peace and harmony and the nights are so soothing. In summer you get the symphony of frogs, they lull you to sleep. I have a lot of artist friends from different disciplines, and they were here this spring, we were having a laugh. One was working on his music [at Studio Miraval], one was painting, one was designing a clothing line, and so on and so forth. They’d go off to their respective corners to work on their respective things, and then we’d come back here to cross-pollinate over a meal, or a game of petanques, in the spot we’re sitting in now. Making an artist community has always been the idea here, and it’s really nice to see that happen.
What’s the future looking like for you?
The older I get the more I think about quality of life, and time expenditure, and I sure would like to point it more in this direction. I think after lockdown it seemed to be on a lot of people’s minds, like, how are we spending our time, why are we grinding so much, what are we dedicating our lives to? And I think that family and friends at the end of the day is all that matters.
The GXVE Community lets consumers share make-up looks while benefitting from a commission rate that is above the industry average.
GXVE Beauty, the colour cosmetics brand of musician Gwen Stefani, has launched The GXVE Community, a digital platform that lets consumers share unique make-up looks.
It also allows users to benefit financially through a commission rate claimed to be above the industry average.
The former No Doubt frontwoman said The GXVE Community came from a desire to interact with make-up fans in the digital age in a way that was not available in the early years of her career.
GXVE Beauty specialises in ‘clean’, high performance make-up and launched in March this year, backed by New Theory Ventures.
“GXVE Beauty is the next chapter of my life,” said Stefani.
“It’s an extension of my passion for being creative, for finding identity and being artistic. Make-up gives you the freedom to play the roles you want to play.”
She continued: “I’ve dreamed about the day of launching The GXVE Community and now it’s here.”
“I wanted to partner up with the people who have been my partners all along. We’ve always had this exchange of love, whether it be through the music I’ve written or fashion and now beauty.”
“If you love make-up and you love to be your own individual, you’re going to love this community and I can’t wait to see what everyone creates.”
To apply to The GXVE Community, consumers can visit the ‘Ambassador Program’ at the GXVEBeauty.com site. Selected ambassadors, known as ‘GXVERS’, will be granted access to the proprietary brand platform.
The platform offers both discovery and financial incentives.
Those selected as GXVERS gain exclusive access to videos from Stefani, as well as product education, application tutorials, social content, product images and the ability to share and engage in brand polls and chats.
GXVERS also receive 30% commission on any items sold via their ambassador link, one of the highest standardised rates in the industry.
According to the brand, there is no minimum social media following required to become a ‘GXVER’, simply a passion for make-up and a positive outlook.
If you’re obsessed with effect that lip tints give (aka an effortless touch of color that won’t smudge), then it’s time you think about lip blushing. The sweet-sounding name is basically a way to say a tattooing of the lips—but don’t let that scare you. New York-based celebrity dermatologist Paul Jarrod Frank breaks down how lip tattooing works, if it hurts, and how, yes, it can actually make your lips look bigger.
What Is Lip Blushing?
“Lip blushing is a form of semi-permanent tattoo or makeup where people are looking to rejuvenate the color of their lip border or the actual substance of the lip,” says Frank. “It is not uncommon as we age to lose the pigment, particularly women, in their lips and lip lines. With loss of color and lip definition, a lot of women use lip liner to accommodate this and to make the lips look slightly bigger.”
Here’s how it works: a tiny mechanized needle deposits pigment into the lips, which builds layers of color. Sources explain that it can be a corrective service to help even out the tone of the lips, but it can also help with asymmetry. The service can cost anywhere between $500-$1,500 per appointment, depending on where you live.
How Permanent Is Lip Blushing?
Similar to a cosmetic service like microblading—which utilizes a blade to manually create small cuts in the skin, which are then filled with ink—the results vary person to person. Generally, lip blushing can last several years, although your lifestyle contributes to how well it maintains; smoking and sun exposure can speed up the fading process, and if you’re oil-prone, have an iron deficiency, or use a lot of exfoliating products in your skin regimen, the pigment could fade more quickly, too.
A tattoo on the lips sounds painful—especially for someone who might be looking for an alternative to getting injected with filler. “It can be done with topical anesthesia and is tolerable,” Frank shares for patients who are nervous.
If you’re worried about your pain tolerance, a pain reliever like Tylenol can be taken prior to the appointment; but be warned, you should avoid aspirin and ibuprofen, since they can thin the blood and cause more sensitivity.
What to Expect From Your Appointment
First, there’s pout prep. A topical anesthetic is applied to pre-numb the lips for 20 minutes. Afterwards, the technician will draw the shape of the “new” lips so that you can evaluate and make any changes.
The procedure takes place over the course of an hour to an hour and a half, if not longer, depending on the look you’re going for. Once the appointment is completed, your lips may be swollen—it is a tattoo, after all—so you can ice them if necessary. Over the next week, your lips will start to heal, meaning they may scab, so it’s important to time this carefully around your schedule.
When it comes to scabs, it’s important that they fall off naturally—picking them can result in scarring or loss of pigment in those areas. Also, avoid workouts and sun exposure for two weeks, and if you plan on getting injections, wait a full month. Sleeping on your face could also cause the scabs to fall off prematurely. An occlusive ointment like Aquaphor should be worn to keep the lips properly moisturized.
Important note: if you have a history of cold sores or herpes, the procedure could trigger an outbreak. Prescribed anti-viral medication should be taken in advance of the appointment, and it should be noted that cold sores can affect the healed results of the lip blush.
How to Find a Trained Technician
“The biggest con to lip blushing is if it’s not done appropriately, it could appear fake looking,” says Frank. That’s why it’s so important to do your research and find an incredible technician. To find a trained specialist, it’s important to ask the right questions and not base your decisions off of social media. Always ask how long they’ve been performing semi permanent makeup procedures—the longer, the better. If they have a Yelp profile, check for reviews within the last six months regarding the service you’re looking to get. Some states require technicians to obtain a blood-borne pathogen certificate or a body art/esthetician license, but each state varies, so check your state board to learn what qualifications cosmetic tattoo artists require.
Instagram is a great discovery tool when it comes to learning about these procedures and potentially finding a technician to work with, but take caution and look at the tech’s body of work, not just one or two photos.
How Long Does Lip Blushing Last?
Like any procedure or treatment, there’s maintenance involved. Not picking the scabs off your lips is key to an easy healing process—so is keeping them hydrated. (Again, Aquaphor!). “Once the desired result is achieved, patients may need touchups on a yearly basis,” says Frank. Basically, the same level of maintenance as microblading your brows.
Can It Make Your Lips Look Bigger?
Look is the key word here. “Although lip blushing does not make the lips actually larger, one perceives them to be bigger—just like makeup,” says Frank. “It gives a plumper appearance or a more defined appearance. We must look at it as a semi-permanent form of makeup.”
On Monday, Ciara announced she’s leveling up and jumping into the beauty game by launching her own skincare line.
Called OAM — which stands for “On a Mission” — the beauty brand drops online September 15.
Welcome to Artist Spotlight #90 series on my blog.
“You’ve been asking… and here it is. Meet my secret sauce,” the “One, Two Step” songstress wrote on Instagram, calling the line “years in the making.”
The Instagram Reel shows comments fans have left over the years asking the Sports Illustrated Swimsuit cover model, 36, to drop her skincare routine.
“It’s the flawless skin for me,” one reads. “Baby them pores was no where [sic] to be found!” another gushes.
In the comments, one fan asked, “Now can we get the workout plan?” and a follower added, “She got that business head.”
Ciara’s line is launching with five “clinical-level” products, which she worked with a team of board-certified dermatologists to perfect, testing her potions on 96 women with different skin tones.
OAM is rolling out a Vitamin C Hydrating Cleanser, Vitamin C Brightening Pads, 20% Vitamin C Brightening Serum (which she calls “liquid gold for your skin”), Vitamin C Eye Revitalizer and Vitamin C Radiance Moisturizer, with prices ranging between $28 and $62.
“I would say this is truly a missing piece in skin care today,” the “Like a Boy” hitmaker told Allure. “These products are for all skin types, so that’s why we wanted to do [the clinical testing] with every skin tone.”
Ciara joins a long list of celebrities with their own beauty brands and skincare lines, including Selena Gomez, Hailey Bieber, Ariana Grande, Kim Kardashian, Halsey, Jennifer Lopez and Rihanna.
Lil Nas X is the newest U.S. ambassador for YSL Beauty. “I’m happy to be a part of something so unique and groundbreaking,” he shared.
Welcome to Artist Spotlight #89 series on my blog.
The “Old Town Road” rapper has already cemented himself as a style icon with his gender bending looks in daring prints, patterns and silhouettes. So, it only makes sense that he’d tap into the beauty space with a bold new partnership.
On Aug. 26, Lil Nas X announced that he’s YSL Beauty’s latest U.S. ambassador.
The 23-year-old is the face of The Bold campaign which introduces the new Rouge Pur Couture: Bold collection. It’s a line of 12 high-pigment lipsticks that YSL Beauty described were “for those who aren’t shy.”
“I’m happy to be a part of something so unique and groundbreaking in the beauty world,” Lil Nas X stated in a press release shared with E! News. “Shout out to YSL for embracing me and my campness and for inspiring change for the next generation of beauty.”
The “Industry Baby” rapper explained how his new beauty gig is another way for him to showcase his creative expression.
“Building my brand is an ongoing process as I continue to try new things,” he told Complex, “but I’m all about having fun, standing out and making a statement, and creating great music.“
He continued, “Everything I do is an extension of that, and I’m always looking for ways to break the mold.”
No matter the route Lil Nas X takes, he said when he’s driven by something he’ll “completely dive in and indulge myself in it, to the point where I’m doing things that I haven’t done before.”
If you’ve been standing in line at a Glossier retail location, here’s some good news: In early 2023, Glossier will be available online and in-store at Sephora. The collaboration with Sephora marks the first retailer Glossier has ever worked with. (Although some eagle-eyed Glossier fans have recently spotted the brand at TJ Maxx.) Glossier has always been known as a direct-to-consumer brand, meaning their stores and website have been the only place you could buy their products– until now.
Many consumers who were interested in trying Glossier products had no option but to buy online and hope they enjoyed them. Unless you could visit one of their New York, Los Angeles, Miami, or Seattle stores, trying out products IRL was out of the question.
This is also good news for Sephora shoppers, who can now buy from their favorite brands in one place. “As one of the most searched brands on Sephora.com, we know our customers are going to be beyond excited to find their Glossier must-have products online, the Sephora App, and in our stores, while unlocking all the perks of our Beauty Insider program has to offer,” said Sephora EVP and Global Chief Merchandising Officer Artemis Patrick in a statement.
This year has been of new relationships for the beloved Y2K brand. In April of 2022, Glossier announced their first celebrity partnership, teaming up with Olivia Rodrigo on a set of curated products. Their most recent launch, the No. 1 Pencil, has already been spotted on Rodrigo.
While we know Glossier will be at Sephora in early 2023, there isn’t a set date yet. So, for now, you can continue to find your favorite Glossier products at Glossier.com.