How to Pull Off TikTok’s Siren Eyes Trend, According to the Pros

In Greek mythology, a siren is a symbol of seduction; their sea-nymph songs are said to be so enchanting they can lure sailors to their deaths. Over the course of modern history, the phrase has come to be synonymous with women who are so enticing they’re dangerous, especially on screen when they’re adorned with a sultry winged eye. Think Veronica Lake in 1942’s This Gun for Hire, or Selina Kyle in 1992’s Batman Returns or 2022’s The Batman. 

This is the essence of TikTok’s latest beauty craze, known as siren eyes. It all began a few weeks ago with creator @DanielleMarcan, who coined the phrase as she sought to make her gaze more seductive with elongated flicks of jet-black eyeliner along the inner and outer corners of the eyes. Since then, the #SirenEyes hashtag has accumulated nearly 280 million views, inspiring users to tap into their “dark femininity,” as Marcan puts it, and punctuate their eyes with a little smolder.

There’s definitely a touch of noir,” makeup artist Cassandra Garcia says of the siren eyes trend, a look that’s appeared in different iterations across red carpets on the likes of Zendaya and Bella Hadid for years. “It’s such a sultry, yet wearable twist on a classic cat-eye, and I love that you can go from a [subtle] application to a more intense wing.” Fellow pro Carolina Dali agrees: “It lifts, elongates, and opens up the eyes… What’s not love?

If you’re recreating the siren eyes look on yourself, Dali stresses the importance of calibrating it to your eye shape. “If it’s your first time trying it, play with it when you have nowhere to go,” she says. “Shadow and line where it best complements your own eye shape.” A few helpful strategies: “For those with eyes on the smaller side, line the center of the lash line with a nude liner to further open up the eyes,” she says, noting her go-to is Chanel’s Le Crayon in beige shade Claire. “If your eyes are set closer to one another, go lightly on the liner in the inner corner and follow with a touch of champagne eyeshadow to brighten up that area and create an illusion of more space between the eyes.” To correct any mistakes and perfect the lines, keep cotton swabs and a bottle of micellar water on hand.

A fierce reimagination of traditional feline flicks, siren eyes are a striking alternative to beauty’s more pared trends of the moment. “After a while of the clean, no-makeup makeup, so many of us are looking to switch it up and get more experimental and sexier with our makeup,” Dali says. “It plays up on the sultriness and mystery in a person’s gaze.

VOGUE

Victoria Beckham Reveals Her Secret To Brighter Eyes

Whether as a remedy for Mondays or the morning after the night before, one of life’s greatest lessons is learning how to make a tired face look brighter, fresher and, well, healthier. Victoria Beckham just shared her own quick daily hack for well-rested eyes, using the Instant Brightening Waterline Pencil from her beauty line, Victoria Beckham Beauty.

Welcome to Artist Spotlight #88 series on my blog.

Moonlighting as a beauty blogger, Beckham posted an Instagram video showing the nude eyeliner – which is new to her collection – in full force on one of her brown eyes. Applied along the waterline, the other eye was left naked to show the difference the product can make. Scroll back through her Instagram account, and you’ll notice how often she uses the simple technique.

Nude eyeliner is always the first step Beckham takes when doing her eye make-up: “I love using this product first because what it does is take any redness away,” she explains. “It opens up my eye; it makes the white part of my eye look actually whiter.” A make-up artist’s trick to create the illusion of wide-awake peepers, a nude liner applied to the waterline can really open up the face, lift and add luminosity, with very little effort.

Victoria Beckham Beauty Instant Brightening Waterline Pencil

The Victoria Beckham Beauty eyeliner is buttery soft and glides onto the eyes, which makes it a super easy and flattering formula to use if you’ve not tried the technique yet. After that, “apply the rest!”, says VB.

VOGUE

Brow Lamination Is Our Needle-Free Alternative to Microblading

Whether it be microblading, microfeathering, extensions, or a good old-fashioned brow pencil, there are tons of ways to groom your brows these days. While microblading and microfeathering are semi-permanent solutions for anyone who’s over-filling in their brows every morning, these treatments aren’t for everyone. If you have a needle phobia or are nervous that you’ll end up with irreversible botched brows, you’ve probably politely sat these two options out. As for eyebrow extensions, there are no needles involved, but your brows may start to look uneven as the fibers fall out — that’s where brow lamination comes in. It is the needle-free treatment for thicker, fuller brows.

Originating in Russia, but blowing up in England, brow lamination tames unruly hairs and sets them in place for a fluffy just-combed look. “Brow lamination is essentially a perm for your eyebrows, but without using the same harsh chemicals,” says Giselle Soto, a Los Angeles-based celebrity brow artist who offers the treatment stateside. “It’s a keratin treatment that not only stimulates growth while strengthening the brow hairs, but creates thick, fluffy, and full brows.” Lamination is also a good alternative to microblading because it works with your existing hair, giving you your ideal brow look without the use of needles, ink insertion into the body, and pain, adds Soto.

What Happens During Brow Lamination? 

First, Soto says she has an in-depth consultation with clients where she goes over the details of the treatment including the process and the desired results.

The actual treatment begins with brow shaping to create a clean slate. Next, a “style adjusting” product is used to style the hairs into the client’s desired shape, followed by a style neutralizer that sets brows in place. The last step is the application of a nourishing keratin oil that replenishes moisture after the chemical treatment process.

How Should You Prepare for a Brow Lamination Treatment? 

Soto says it’s best to avoid using retinol and topical over-the-counter and prescription acne treatments for at least 48 hours before your treatment. These products can sensitize the skin, and potentially lead to irritation. Arriving at your appointment makeup-free with clean skin also helps the process.

What Should You Do Post-Brow Lamination Treatment? 

Like microblading or eyebrow extensions, there are a few best practices to follow post-lamination treatment to protect your new brows. Soto recommends not wetting or rubbing the area and avoiding creams, oils, and brow or eye makeup. You should also skip that workout and the extra-hot shower you usually take afterward.

How Long Does Brow Lamination Last, and How Much Does It Cost? 

With proper care, brow lamination can last four to eight weeks. The price ranges from $80 to $300 depending on location and the artist who’s performing the treatment. Soto currently charges $300.

Who Should Get Brow Lamination? 

While brow lamination is generally for everyone, there are a few exceptions. “This treatment is not recommended for people who have scratches, burns, or scars near the eyes, have eye contamination, skin conditions, or inflammation in the eyebrow area,” says Soto. You should also stay away from brow lamination if you have allergies or past reactions to cosmetics, dyes, and semi-permanent tattooing such as microblading.

What Are the Side Effects of Brow Lamination? 

Brow lamination isn’t going to harm your actual brows, but while the chemicals used are more gentle than an actual perm, they can still irritate your eye area when skin is exposed to them. “Giving that the eyelid is the thinnest, most delicate skin of the body, it is especially prone to irritation,” explains Soto. “The chemicals from the brow lamination could cause eczema if skin is exposed, which is characterized by red, dry, itchy, and inflamed skin.” That’s why it’s important that your artist is experienced so they’re careful the product doesn’t spread down to the eyelid area.

Dr. Shari Sperling, a board-certified dermatologist based in New Jersey, seconds this warning along with what the chemicals can do to your actual brow hairs. “A downside to be aware of is potential irritation from the chemicals that are used when they touch the skin around the eyes,” she says. “While the results are not permanent, there are chemicals that are used on the eyebrow hairs which may damage the hairs themselves. Think of women who process hair on the scalp for years and end up with their hair falling out or thinning due to the chemicals and processing that was done in the past.”

Like with any new treatment, the results may be transformative, but there are also underlying risks. If you’re curious about brow lamination, make sure to do your research to find a skilled artist that works out of a licensed, clean salon before booking an appointment.

INSTYLE

The Strength and Vitality of the Red Lipstick, According to Hollywood’s Most Trusted Makeup Artists

For thousands of years, red lipstick has acted as a powerful tool.

The vibrant, look-at-me shade coats the lips with the weight and fortitude of a strong piece of armor. Its packaging is just as intense. Not only is it encased in a sleek, slender tube the size of a pocket knife, but it swivels with the utmost precision like a Samurai slowly drawing their sword to reveal the weapon inside.

Red lipstick makes a statement without having to actually say anything,” KVD Beauty Global Veritas Artistry Ambassador Anthony Nguyen told E! News. “It’s a stand-out color that’s strong, sexy, bold, and exudes confidence.”

Out of all the makeup staples—mascara, eyeliner, blush and powders—nothing has stood the test of time quite like red lips. The intoxicating hue is so timeless Lady Gaga’s go-to makeup artist and Haus Labs Global Artistry Director Sarah Tanno perfectly summed up its allure, calling it, “the little black dress of makeup.

If anything, it’s become an icon in its own right.

I always signify red lipstick with something of great importance,” Tanno added. “You want to say something when you put on your favorite red lip.

Tanno couldn’t be more spot on.

Suffragettes armored themselves with the striking color as they fought for the right to vote. In 1912, beauty pioneer Elizabeth Arden handed them the bullets—tiny, but mighty tubes of red lipstick that were shaped like ammunition.

The bold move symbolized strength, independence and defiance all in one.

It wasn’t worn by everybody at that point,” Bésame Cosmetics founder and author of Classic Beauty: The History of Makeup Gabriela Hernandez told E!. “They were trying to say, ‘Hey, we’re independent, and we’re different and we wear whatever we want.‘”

The wild audacity of the suffragists showcased the ferocity of red lipstick, so much so that it became essential during World War II. At the time, beauty brands halted the production of its products, including lipstick, in order to use all of its materials for the war.

At first, they cut it out,” Hernandez noted. “But then they saw morale really slip—not only their morale but the morale of the soldiers who wanted pretty girls to come back to.”

Once again, Elizabeth Arden was linked to a historical moment. To help lift their spirits, she created a fire-engine shade called Montezuma Red—an homage to the Marine Corps’ hymn—and was given the exclusive right to sell makeup on military bases.

That color was marketed to women as a morale booster,” Hernandez explained. “You didn’t have pantyhose available. You didn’t have a lot of fabric. The only thing that stuck around were lipsticks.

Red lipstick’s popularity also skyrocketed due to Hollywood. Long before influencers hyped up (yet another) champagne-colored highlighter or life-changing eye cream, actresses like Claudette ColbertLana Turner and Rita Hayworth were the first to promote cosmetics.

Although women had emulated silent era movie stars in the Jazz Age—cutting their hair into boyish bobs and rimming their eyes with heavy kohl liners—Technicolor, which exploded in the late 1930s, truly revolutionized the industry.

Now that women could see the makeup the actresses painted themselves with—like the bright cherry stain left behind after passionately kissing their co-star—they clamored to look like them.

Reds were the shades that most actresses wore because it photographed well,” Hernandez pointed out, “And it was very definitive. You could see the lips.”

Back then, Hernandez said, actresses were assigned specific reds depending on the characters they were typecast as. In other words, Judy Garland mostly played girl-next-door roles, so she frequently wore soft and sweet rosy hues. 

A dark, vampy color was saved for the seductive types. As makeup artist Nick Barose, who works with Lupita Nyong’oWinona Ryder and Gugu Mbatha Raw, told E!, “It’s the color of blood, so when you wear it on your mouth, it adds a sense of femme fatale glamour.”

While the business model has evolved over time, it’s still a practice used today. Think of Euphoria‘s lead makeup artist, Donni Davy, who partnered with the creators of the hit HBO show and studio A24 to launch Half Magic Beauty.

Euphoria reignited people’s burning desire to experiment with makeup and Davy has supplied them with the tools they need to transform themselves. In the same way Davy maps out a character’s look to drive the story, her products are made with intention.

I named my classic red shade Self Help because I wanted it to embody that pick-me-up kind of dopamine effect that a red lipstick can have,” Davy told E!. “It gives self-respect.”

All in all, red lipstick is here to stay. As Barose so adequately put it, “The trends might change, but the very idea of red lips will always be timeless.”

Hernandez added, “Women will continue to wear red lipstick because it’s a defining feature on the face.”

EONLINE

Zendaya On The Secret To Perfect Brows And The Skincare Step She Never Skips

Actor, singer and activist Zendaya is best known for her Emmy-winning performance in hit TV show Euphoria and her role in the Spider-Man franchise, as well as for being a stellar Lancôme ambassador since 2019. Now the face of the brand’s Idôle scent, she speaks to Hannah Coates about her brows, taking risks on the red carpet, and why she never skips moisturiser. 

On skincare rules

I never skip moisturiser – I feel like my face would just crack in half. Also, I do not sleep with make-up on. That’s a big rule. But overall, I really enjoy the process of skincare. It’s one of my many obsessions. Even though I tend to keep the routine basic, I try new products all the time and I enjoy the ritual [of it]. Sometimes it’s fun to treat yourself with a little facial before bed. I’ll incorporate different serums every now and then. I think it’s good to switch up your skincare so that your skin doesn’t get too used to it. My products always seem more effective after I’ve left them for a bit and come back.

On how she wakes up

I usually wake up to my dog and, unfortunately, go right to checking my phone. It’s a habit I’d like to break.

On the products she can’t live without

Concealer, because if you have a good concealer you can just tap it over problem areas and you’re good. That, and some kind of brow product, whether it’s a tinted brow gel or a brow pencil. I love my brows. Somehow they change your whole face. I’ve let mine grow out, and with different brow products I can change the shape and opaqueness. It’s so interesting how doing that can really change your whole look. 

On her biggest beauty risk

Every time I step on the red carpet, it’s a risk. We always do something risky.

On make-up free vs full glam

It’s day to day. Like most people, I don’t have time to go full beat all the time. So there are some times where I just chill. For events, my stylist Law and I like to create characters, and so my make-up will depend on what character I am that evening. For example, for the last Met Gala, we did a Joan of Arc reference. We added a little extra blush, because we wanted the look to remind people of an old Victorian painting with the rosy cheeks. 

Another year I had this giant dress, and dewy make-up and lashes — the whole thing. At the last minute, I looked up, and was like, “Something’s not right.” I took off the fake lashes, and I added extra gloss to my lips. But I still needed something. So I put on this bright, red-orange lipstick, and it was perfect. It was one of those things where it’s like, “Hmm, something’s just off … who is this character? I haven’t found her yet.” I like to figure it out as I go.

On her hair

I like to wear my hair natural. My natural curl pattern came back after I stopped putting heat on my hair so I try to just embrace [what I have] while learning to care for my natural hair.

On fragrance

Spraying perfume is the final step to polish off getting ready. If you’re like me and attach memories to scents, the right fragrance can bring a lot of joy. I always just do the old spray-and-walk-into-it technique.

On make-up looks

I’m a sucker for classic neutral tones, you know, just browns. They’re easier to blend, for one thing – you don’t have to be so precise. If you make a mistake, you can just add some more, no big deal. All that said, I do love a yellow eyeshadow! Or a very yellow-gold. I also appreciate a plain red lip, with nothing else on the eye or just a little mascara. When you find the right red, that can change everything, you know? It’s got to be bright enough, deep enough, not too blue, not too this, not too that. I usually just go for a simple matte red. 

On doing her own make-up

Once I started working with make-up artists, I’d just watch them. If I liked the way someone did my eyebrows, I’d just watch how they did it and try it a home. Over time, learning to do my make-up became about taking different techniques and products from people I liked and putting them into my Rolodex. Then it was a matter of trial and error. I’d go out on the red carpet and later look at photos. Sometimes, I’d be like, “Ooh, I look like a ghost,” so then I’d fix it the next time around. It’s really about trying, failing, and trying again.

I pretty much do all my own make-up for events now. It’s very therapeutic for me, especially if I’m ever stressed out before a press junket or a big event. There’s something about taking that time to just be with yourself that I find very relaxing.

On her go-to confidence booster

I go to work – I love working. That’s where I feel the most powerful and in my essence.

On spa treatments

I love a good massage, but the problem is most massage therapists don’t apply enough pressure! People think I’m going to break in half. I’m like, you’ve got to do a little bit more than that, you know?

On her personal mantra

I don’t know if I have a specific personal mantra, but I do think it’s important to live with a sense of gratitude. You can’t ever have more if you don’t appreciate what you have. I always try to list the things that I am thankful for and take a moment to appreciate those things. That act helps put everything into perspective.

VOGUE

Vanessa Hudgens’ Makeup Artist Used This Blurring Foundation to Get Her Glass Skin Look at the MTV Movie Awards

Vanessa Hudgens turned heads more than once at the 2022 MTV Movie Awards after making seven (yes, seven!) outfit and hair changes. As the host of the event, the actress donned a new look every time she announced a category and winner — but it was her makeup that really stole the show.

Like me, you’re probably wondering how Hudgens achieved her stunning red carpet look. Fortunately, the actress’s makeup artist Tonya Brewer shared the exact lineup of products she used to give Hudgens her glow — and they all happen to be from celeb-favorite Pat McGrath Labs. Jennifer Lopez, Doja Cat, and Julia Fox have all recently used Pat McGrath products, and for good reason.

The secret to Hudgen’s red carpet glow is the Pat McGrath Labs Sublime Perfection Foundation, a natural, blurring foundation that features amino acids and diamond core powder to enhance her radiance and decrease fine lines and pores. Available in 36 shades, the silky formula glides on like butter for a smooth and dewy finish that’s designed to make your skin sparkle, according to reviewers. Suitable for most skin types, shoppers are calling it “the best” foundation for a “sheer, natural finish.”

Shop now: $68; sephora.com

Brewer paired the Sublime Perfection Foundation with other Pat McGrath face favorites, like the Sublime Perfection Concealer, which also comes in a range of shades, and Sublime Perfection Setting Powder. The lightweight setting powder has moisture-absorbing amino acids that soak up sweat and condensation, making it perfect for hot summer months, and is also free of parabens.

To get Hudgens’ dewy cheeks, Brewer tapped Pat McGrath’s Skin Fetish: Divine Blush Duo in paradise glow (which is currently out of stock in all colors), as well as the Skin Fetish Highlighter + Balm Duo in nude, which shoppers are calling their “secret weapon” for achieving an all-over glow. Brewer then used Pat McGrath Labs Fetish MascaraPermagel Ultra Glide Pencil, and Mothership I Subliminal Eye Shadow Palette to give Hudgens a daring eye featuring a dramatic, smokey wing with a glittery blue finish. And last but certainly not least, she finished off Hudgens’ plump pout with three lip products: the Lust Luxe Lip Balm in nude temptationPermagel Ultra Lip Pencil in structure, and Blitztrance Lipstick in skinsane.

So, if you ever find yourself wanting to recreate Hudgens’ gorgeous red carpet look at the 2022 MTV Movie Awards, you totally can with makeup from celeb-favorite Pat McGrath Labs. Or, just use these products to feel red carpet-ready, no matter what your summer plans are.

INSTYLE

Don’t Forget to Pack These Vacation Makeup Essentials

With vacation season in full swing, there’s no better time to pare down your beauty assortment to curate your must-have travel makeup essentials. Whether you’re adhering to TSA guidelines or just want to pack lightly, most of us will not be traveling with our complete makeup collection.

While planning your trip details and what to wear are certainly exciting tasks, editing your beauty stash can actually be quite stressful. The entire process makes one reflect on what you’ll need on hand once you reach your destination—especially if you’re going somewhere without a drug store for last-minute beauty buys. Regardless, you’ll want at least one complexion product to even skin tone and veil imperfections, along with multitasking pigments to bring warmth and subtle color to the face. And let’s not forget how you’ll store all your makeup to avoid spills or damage.

Trusted Organizers

First things first, determine what travel makeup organizers work best for you. Maybe you already own the best toiletry bag that can fit both your skin-care and makeup necessities, or perhaps you’d prefer to store them separately. Away’s water-resistant case offers spacious compartments, transparent pockets, and even a detachable makeup brush organizer—perfect to secure in your carry-on. Otherwise, consider Longchamp’s zippered pouch, which is compact enough to pop in your purse or personal item for easy access.

Skin Prep

From the Oscars red carpet to the Met Gala, experts wax on about the importance of skin prep for glowing, beautiful skin with or without makeup. So, rely on skin-nourishing products and face primers to prep your base. We’d reach for Tatcha’s The Silk Canvas to weightlessly nourish, blur, protect, and prime—or, the French beauty favorite Embryolisse cream to restore skin moisture and leave a satin finish.

Multitasking Tools

Maybe you’re fine with applying all of your makeup products with your fingers. If not though, don’t forget to pack the beauty tools you rely on at home to perfect your look. For brushes, consider a dual-ended option that pairs two different brush types in one, like this Hourglass option suitable for powder, bronzer, blush, and highlighter. On the other hand, classics like the Beautyblender sponge make blending liquid, cream, and powder products a dream.

Foolproof Complexion

Selecting your vacation complexion products is arguably the hardest part, with so many different types of foundations, concealers, and powders to choose from—many of us requiring multiple shades for a brightened under-eye or combat hyperpigmentation. You can’t go wrong with Ilia’s Super Serum Skin Tint for lightweight, dewy coverage that even boasts sun protection and nourishing ingredients (read: niacinamide, squalane, and hyaluronic acid). For concealer, the Kosas’s creamy formula not only offers dewy medium coverage, but brightens, soothes, and plumps skin over time thanks to a blend of caffeine, peptides, vitamins, and hyaluronic acid. Seriously, who can say no to efficacious clean concealers and foundations?

Set the Look

Even on vacation, it’s important to lock your look in place appropriately. Charlotte Tilbury’s setting powder is excellent to have on hand to reduce shine and blur skin where you need it, earning bonus points for mess-free application (as opposed to loose setting powder options). Then, spritz your face with Supergoop!’s mist that sets and protects against UV rays and pollutants. In fact, a similar formula by the brand saved Vogue commerce writer Alexis Bennett’s makeup during Coachella.

Enticing Eyes

Bring your go-to eye look on your tip by way of the best mascara and eyeliners—both of which work wonders to make your eyes pop and enhance their shape. For smudge-free lengthening and lifting, reach for Merit’s clean mascara. To perfect your signature wing or add some dimension to your look, Ilia’s liquid water-proof formula allows you to precisely etch liner however you see fit, thanks to a fine felt tip.

Tinted Lips

Makeup artists say that the key to nailing a minimalist makeup look is adding an accent of color. One of the easiest ways to do so throughout travel is by keeping a tinted lip product on hand for a statement-making moment. Kosas’s gloss delivers a lip filler effect by visibly plumping the lips—especially if paired with a lip color complementing liner. Not a big gloss fan? Reach for Merit’s satiny lipstick for sheer, buildable color no matter the occasion.

Adaptable Color

We’ve quickly become huge blush enthusiasts, from viral TikTok picks to the best cream formulas. Either way, blendable blushes, and multipurpose color pigments allow you to customize your glow and place colors wherever you want. Versatility is key on any kind of vacation. Tap Merit’s creamy tint across the eyes, lips, and cheeks for a skin-like wash of color. Prefer a liquid formula? Saie’s water-based Dew Blush creates a natural tint after just one dot from its doe foot applicator—blended with one of the previously mentioned makeup tools.

Defined Arches

Brows say a lot about a person, so think ahead to perfecting yours when you’re packing for travel. Draw realistic brow hairs in sparse areas with makeup pro Dani Kimiko Vincent’s ultra-fine pencil, or comb hairs in place with a brow gel like Ilia’s to volumize and thicken with flexible hold.

Glam Optional

Maybe your travels are for a wedding or gala that requires full glam, or maybe you’re not quite sure what your itinerary entails. Nevertheless, a few products specific for camera-ready, longwear glam is essential. Think false lashes to amp up the drama; with this Velour Lashes kit, you have everything you need to apply natural-looking lashes on the go without trimming or measuring. Finally, the last thing you want during full glam is an unnecessary bout of shine. Stop oil in its tracks with Tatcha’s blotting papers without budging your look—housed in packaging small enough to fit in your party handbag or clutch.

VOGUE

At 53, Jennifer Aniston Is Forever Beauty Goals

No one does it quite like Jennifer Aniston. A beauty icon in every way, she is perfection from her head to her toes, with the sort of glow few women can lay claim to. Whether it’s her year-round golden tan, or her much-requested haircut and colour, she rarely strays from her signature beachy glam. She has worked with the same hairstylist, Chris McMillan, since the ’90s, and while her hairstyle has evolved, she isn’t one to experiment with drastic new looks.

That applies to her make-up, too – it has always been about luminous skin, a defined eye and a nude lip for Jen. A yoga devotee who has made taking collagen supplements a daily ritual, she is known for prioritising both body and mind, and takes a very Los Angeles approach to her beauty routine. As she turns 53, Vogue takes a look at some of her best beauty moments.

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VOGUE

6 Ways To Make Your Foundation Look Like A Second Skin

Parisian make-up artist Violette’s top secret for how to apply foundation? Execute it without a trace. “I want people to say, ‘Oh my god, your skin looks amazing!’ not, ‘Your foundation is so great,’” she explains. And while finding the perfect formula is half the battle, once you have it, making like Houdini and ensuring it vanishes into your complexion is just as crucial. Here, three in-demand make-up artists share their fine-tuned tips for how to apply foundation and achieve that ever-elusive, second-skin finish.

Create a glowing canvas

Clean and moisturised skin is a no-brainer, but to really supercharge your glow, begin with a hydrating mask and follow it up with a lymphatic facial massage. When make-up artist Nina Park works with clients such as Zoë Kravitz and Bella Hadid, she begins with a sheet mask specifically targeted to their skin type, with ingredients such as rose to combat oiliness, aloe to treat dryness, and green tea to soothe inflammation. After masking, gently massage your moisturiser into the skin to boost circulation and reduce puffiness. “It creates a natural flush that makes the face look more awake,” says make-up artist Kira Nasrat, who helps give Jessica Alba that perpetually luminous complexion.

Prime as needed

To prime or not to prime? It’s an eternal question for amateurs and pros alike. While Violette typically skips the extra base step in the interest of using as little product as possible, when applied correctly, it can prolong foundation for all-day wear. “I use an anti-shine primer for hotspots like the forehead, hairline, sides of nose, and around the mouth, and then a sheer, illuminating one for the tops of the cheekbones,” explains Park, adding that she applies each with her fingertips.

Apply from the centre and move outward

Only apply foundation where it’s really necessary, insists Violette, who counts Estée Lauder Futurist Hydra Rescue Moisturizing Foundation with SPF 45 among her favourites. “Start in the centre of the face, on the apples of the cheeks, and slowly blend out,” she instructs, adding that another key part of the face is the area around the mouth, which is prone to yellow undertones and shadows. To ensure the foundation looks as natural as possible, Violette often skips the bridge of the nose — letting freckles show through for those who have them — and the corners of the nostrils, so the pigment doesn’t cling to dry patches.

Don’t paint, buff

No matter what tool you’re using — a foundation brush, a BeautyBlender, or your fingers — buff (or bounce, if you’re using a sponge) the foundation into your skin as opposed to “painting” it on to build coverage smoothly and avoid streakiness, says Park.

Strobe wherever the sun hits

For dimension, blend highlighter onto the high planes of the face that catch light naturally, such as the cheekbones, temples, and Cupid’s bow. “I’m not a fan of powder highlighters because it looks a bit fake to me,” says Violette. “Creamy balm textures will give you a dewiness as if you’re not wearing any products.

Blot, then set

First, soak up excess oil with blotting papers. Then, look to a featherweight translucent powder to seal in foundation and prevent unwanted sheen. “Use a brush to apply it very lightly and only to the areas that get the most shiny,” says Nasrat, adding that the leftover lustre is what will really drive home that second-skin guise. Silky smooth and even-toned, with just the right amount of lit-from-within dewiness, that’s how you execute believably perfect skin.

VOGUE

8 Cat Eyeliner Tricks To Make Your Eyes Look Bigger And More Striking

The eyes have always had it, but in the age of ongoing face mask-wearing, extra attention is being paid to the gaze. In lieu of red lips, it’s perennially classic and universally flattering cat eyeliner that’s receiving renewed focus. “Now more than ever, eyeliner is the most effective tool to instantly enhance the shape of the eyes, express our mood, and accentuate our unique individuality,” says Gina Brooke, who paints winged eyes on clients including Cate Blanchett and Sofia Boutella. From creating a flattering base to drawing on the perfect eye-elongating wing, here pro makeup artists reveal their tricks for nailing cat eyeliner.

Start by tightlining

To begin, make-up artist Emily Cheng, who works with Yara Shahidi and Laura Harrier, recommends tightlining, also known as the invisible eyeliner technique, which consists of “applying eyeliner in between the lashes” to make them appear thicker and fuller at the roots. It will create a base for a richer, longer-lasting cat-eye look.

Swipe on a natural eyeshadow

After pro Tasha Reiko Brown (who works with Alicia Keys and Tracee Ellis Ross) tightlines, she adds a sheer swipe of a light, natural eyeshadow on the lids for a clean backdrop to add contrast. “Use a domed eyeshadow brush to apply a warm natural brown in the crease,” instructs Brown. To double down on brightening the eye area, Brooke recommends adding a neutral, flesh-toned liner at the inner corners of the eye, as well as to the lower inner perimeter to instantly open the eyes and ultimately create the illusion of larger eyes. “Using a gradation for colour and smudging the liner away from the upper and lower lash lash line will widen the eyes and provide a fresh, wide-eyed appearance,” she says.

Find the right texture

While there’s power in choice, sometimes it can be overwhelming to decide what type of eyeliner — easy-to-apply pencil, precise felt-tip liquid, or creamy gel with a brush — will be best for your desired cat-eye result. “The right tools and texture can make all the difference,” confirms Brooke, who prefers to use a soft angled nylon fiber lip brush with gel eyeliner for application. 

Often, Cheng will take a hybrid approach. “I’ll start a wing with liquid liner and blend up and out with a black shadow,” she explains. “This will also contribute to making the eyes looking larger without the eyeliner looking like one large block.” Brown has a similar dual-minded approach, laying the groundwork with a kohl pencil before adding a layer of liquid liner, concentrating it at the base of the lashes for “sharply defined liner with a diffused edge.” 

No matter what, though, it’s about finding the right balance between what’s easiest to apply for you and your desired result.

Choose your shade

The most flattering shades are the ones you feel most confident in,” insists Brown. That being said, universally you can’t go wrong with warm, rich, deep browns to bring warmth around the eye. “It defines the eye without pulling focus and has more of a subtlety than black,” she says. For a similarly soft effect, Cheng recommends deep maroon as an alternative for a striking pop. But for the most part, she tends to stick to the ultimate classic, a highly-pigmented black liner, for a “sharp and clean” effect.

Strategise shape and lift

The intention of winged liner is to elongate the eye. To do so with optimal results, “Start with liner at the innermost corner and drag out slightly past the end of eye,” instructs Brown. “The line should be ultra-thin at the inner eye and gradually become slightly thicker as you move outwards.” One point that Brown drives home is that the tail end of liner doesn’t necessarily have to flick upwards in a cat eye motion. 

The tail end should angle slightly upwards and out for elongated eyes with a gentle lift,” says Brown. Before actually drawing on the flick or wing, really think about what kind of “lifted” look you want to achieve in the end. “Following rules of thumb for certain eye shapes won’t necessarily work in your favour as each face is a unique creation and other facial factors come into play,” she explains. “Really take a moment to analyse your face and your desired results and plan your technique from there.

Add the flick or wing

To keep steady and trace on your ideal shape, Cheng recommends keeping your eye open and looking into the mirror with a relaxed face before attempting to sculpt the shape. “Following the curve of your bottom waterline and sweeping upward is a good place to start in finding the angle of your eyeliner,” explains Cheng. “This way you’ll avoid going too straight or too angled upwards, unless that is the look you are going for. I find following the waterline to be the most natural and flattering.”

Another thing to consider is if you want a crisp or diffused edge — the latter, which Cheng calls a “soft baby wing” delivers a softer, sheerer finish. “It instantly defines your eyes and it’s an easy way to create shape,” she says.

Clean it up and refine

No matter what your desired effect is, a tapered point Q-tip will be your best friend to clean up errors, as well as sharpen lines and shapes. “When I have a liner that has gotten too thick or to correct any mistakes, I’ll take a pointed make-up Q-tip dampened with micellar water and refine the line,” says Brown, cautioning that you should be wary of using traditional Q-tips as the fibers can get caught in mascara on lashes and travel into the eye. 

Additionally, eschew make-up remover, which can disturb the surrounding make-up around the line too much and leave an oily residue (stick to micellar water instead). Another tried-and-true technique is harnessing the correcting and contrast-creating power of concealer. “Finishing with concealer underneath will also accentuate the liner,” says Cheng.

Finish with mascara

The final touch is mascara. After liner has dried, curl the lashes if desired, then wiggle it on. “The end result will give you depth and definition around the eye, and lashes that standout against brightened lids,” says Brown. For an eye-widening, wing-accenting curve, Cheng suggests “concentrating mascara on the outer corner, which will help elongate,” she says.

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