When it comes to creating the ultimate feline flick, look no further than Hollywood legend Audrey Hepburn. “Her almond eyes were synonymous with the winged eyeliner that adorned them, and the perfectly defined lashes that fluttered as she gazed through the window of Tiffany & Co, eating a croissant,” says Vogue makeup artist, Celia Burton. “When Alberto de Rossi died, Hepburn’s make-up artist of 25 years, she was said to have declared she’d rather not work again. A perfect tribute to the enormous role that makeup — and the man applying it — had played in her career. Legend has it that de Rossi would apply mascara and then separate each individual eyelash with a safety pin to emphasise her doe eyes.”
Indeed, famed for her feminine brows and signature cat-eye, Hepburn’s was a beauty that surpassed all others. And one that will be under the spotlight once more thanks to a new documentary on the Breakfast at Tiffany’s star. Masterminded by the same BAFTA-nominated team behind 2018’s McQueen, a film about Alexander McQueen, Audrey takes an intimate look at one of cinema’s iconic actresses, featuring never-seen-before footage as well as interviews with her son, Sean Hepburn Ferrer, Givenchy’s former artistic director Clare Waight Keller, and Tiffany & Co design director emeritus John Loring. Though the film promises to uncover the woman behind the red-carpet glitz and glamour, focusing on the psychological effects of her difficult upbringing, it will no doubt bring some of her iconic beauty looks back into focus, too.
To mark the occasion, Vogue makeup artist Celia Burton breaks down the steps to recreating Audrey Hepburn’s signature cat-eye flick.
Welcome to Artist Spotlight #56 series on my blog.
Step 1: use liquid eyeliner to mark the position
Look straight into a mirror, with your chin lowered. Consider your eye shape, and use a liquid liner — my favourites are Glossier Pro Tip or Voyeur Waterproof Liquid Liner by Hourglass — to mark out with a dot or dash where you want the ‘flick’ to finish. For the Hepburn effect, I recommend a sharp, squat flick, angled upwards and outwards from the end of the lash line at 45 degrees.
Step 2: drag the eyeliner across the eye
Tip your head back, so now you’re looking down at the mirror, and drag the liner across the eye from the inner corner, staying as close to the lash line as possible. Always have a cotton bud and oil-free makeup remover to hand, to neaten as you go.
Step 3: connect the dots and thicken up
Stop when you reach the end of the lash line, return to looking straight into the mirror, and join the dots from the marked spot to the main event. You can leave this skinny, as a subtle flick, or thicken it out at the wing — just make sure to keep the 45-degree angle.
Over the past year-and-a-half many of us have picked up new beauty tricks to help in our quest to quickly look presentable on ZOOM, even if we’re still wearing our pyjamas. Those in need of some inspiration should take notes from Priyanka Chopra’s recent IGTV, in which she takes fans through her own “quick makeup” look, which she’s learned to perfect in less than five minutes.
Next up: it’s blush. Chopra uses a Chanel compact blusher, the latest of which is the ultra-pretty Fleurs De Printemps Blush and Highlighter Duo, and blends it over her cheekbones and up to her temples. “I like going a little bit on the sides of my face,” she says. “[It] gives [my face] a little shape.” Her next makeup artist-approved trick is to use the same brush to lightly blend the blusher over her eyelids, for a little pop of colour and to bring the face together.
Since our eyes are everything nowadays (“Eyes are important on Zoom!”), Chopra swears by an eyelash curler to wake her eyes up, and then applies mascara afterwards – including on the bottom lashes. Then, she brushes her eyebrows, using a pencil to fill in the gaps, while still keeping them “super natural”.
Despite the amount of time we all now spend wearing protective face masks, Chopra is still all for a look that emphasises the lips. “I usually like to have a lighter lip or a fun colour, maybe,” she says in the video. “This is my favourite go-to. It’s Clinique [Chubby Stick] and it’s kind of natural.” One of Clinique’s bestselling lip products, Chubby Sticks offer a natural, balmy lip tint while nourishing the lips.
To finish? She sweeps her hair back into a relaxed bun, adds some “distracting, fun accessories” and voila, she is ZOOM ready.
It’s time to take your go-to look to the next level — slightly.
In case you’ve been living under a rock or on a remote island for the past year and a half: we’re just now easing out of a pandemic.
During our time quarantined at home, many of us embraced our natural skin and focused on skincare rather than slathering on makeup. But now that outside is officially opening back up (at least in some places), beauty lovers are using this as a chance to be as extra as possible when it comes to makeup application – especially for the eyes.
So it makes sense that this summer’s hottest makeup trend meets us right in the middle – and Dior’s Cruise 2022 show, which took place at the Panathenaic Stadium in Athens, Greece, is a clear indication of just that.
“It’s a very natural, glowy base for everybody, then each girl has [pearls],” Dior Makeup’s creative and image director Peter Philips told a group of journalists backstage. “Some girls just have two pearls, some have four, some have the whole eye, some have the under-eye – it’s my take on the Greek eye.”
Welcome to Artist Spotlight #55 series on my blog.
But what really made the look so show-stopping were the pearls used to frame the eyes. And ironically enough, these little details matched perfectly with the palette Philips began working on at the top of the year – long before he had decided on the final runway look.
“It’s a bit of a coincidence, because palettes you can’t do overnight, it takes a little bit of time,” he shared. “But I knew where we were going to shoot, I knew it was going to be in Greece. So I said ‘I’ll make a relaxed palette that’s something you want to have with you on a cruise.’ [I wanted] something that’s beautiful and flattering, which is not too intimidating and easy to wear.”
In November 2015, Kylie Jenner launched three lip kits. The kits, consisting of a lip pencil and liquid lipstick available in a pinky nude, a beige neutral and a deep brown, sold out almost immediately.
Jenner’s wasn’t the first celebrity beauty brand to launch. In 2009, Australian model Miranda Kerr founded Kora Organics, while actor Drew Barrymore launched Flower Cosmetics in 2013. But Jenner’s was the first to leverage the reach, engagement and influence of its founder in the social media era. Nearly six years later, the lip kits have evolved into a full makeup and skincare brand and in 2019, she sold 51 percent of her business (at a valuation of $1.2 billion) to Coty for $600 million.
Cardi B has teased a forthcoming makeup range, as has YouTuber James Charles, while Hailey Bieber, Gwen Stefani and Ariana Grande all reportedly filed trademarks for beauty products. Welcome to the golden age of the celebrity beauty brand.
It used to be that celebrities were the faces of beauty brands, starring in campaigns, endorsing the products in interviews and wearing the makeup on red carpets. But being the face is no longer enough—celebrities want ownership, becoming major players in the industry in their own right. And with the growth of the global beauty market over the last few years—the industry was valued at $532 billion in 2019—it’s not surprising.
“Celebrities are increasingly aware of the quick financial gains to be made, with the opportunity to monetize a loyal online fanbase and use their social media page as a marketing platform,” says Gabriella Beckwith, beauty consultant at market research firm Euromonitor.
But for everyone chasing a Fenty success story, fame and following alone won’t ensure sales. As the market becomes increasingly crowded, brands will have to rely on that notoriously slippery concept of authenticity to gain the trust and business of their target audience.
The power of authenticity
Today, beauty consumers have never been more educated about what they are putting on their face or more demanding about the quality. It’s why it matters that Pharrell Williams collaborated with his longtime dermatologist, Dr Elena Jones, for his skincare brand Humanrace. It’s why Halsey prefaced the announcement of her makeup brand About-Face in January by establishing her credibility. “Many of you know I’ve done my own makeup for a long time,” she wrote on Twitter. It’s also why actress Millie Bobby Brown drew criticism after posting a skincare tutorial in which she seemingly didn’t actually apply any of the products to her face. Brown issued an apology a few days later, writing, “I’m still learning the best way to share my routines as I get to know this space better—I’m not an expert.”
Eyebrows were also raised when Jennifer Lopez recently said that her age-defying skin was the mainly the result of years of olive oil use—despite selling a new line of skincare products (her multitasking serum costs $118). Followers were skeptical of these claims, with some even suggesting the singer had had Botox, to which Lopez responded: “For the 500 millionth time. I have never done Botox or any injectables or surgery!”
At the other end of the spectrum, Victoria Beckham established her credentials as a serious player by partnering with industry favorite Dr Augustinus Bader for her first skincare launch. “We tend to think of celebrity brands as inauthentic partnerships—traditionally, that is often what they were,” says Sarah Creal, co-founder and CEO of Victoria Beckham Beauty. “Celebrities can no longer slap their name on something and not have their communities realize that’s what’s happening. Those who are in it for the short term or inauthentically won’t last—consumers are savvy.”
A long-time beauty executive, Creal met Beckham at Estée Lauder, with whom the designer launched a capsule cosmetics collection, and was drawn to her passion and vision. While she says there is “no doubt” the former Spice Girl is a celebrity, they don’t consider Victoria Beckham Beauty a celebrity brand, but rather a bona fide indie startup. “Having Victoria as a partner obviously shines a light on the brand that we wouldn’t have otherwise, but we still have to stand up to the scrutiny and credibility that any new beauty brand would need to.”
The importance of quality over influence
Celebrities undeniably wield great influence over their following, but if they want to convince consumers to buy their products, this credibility and, most importantly, gold-standard quality, is non-negotiable. “People aren’t just buying into the face—they equally expect the product to work as hard as any other brand they’d engage with,” says Victoria Buchanan, senior futures analyst at strategic foresight consultancy The Future Laboratory.
The audience agrees. “[I think some] products by celebrities are bad quality because it is believed that people will buy them regardless,” says Marion, a 17-year-old gen-Z consumer from Toronto. “But the product itself should be more important than the celebrity or advertising.” It’s quality that she cites as the reason for buying the few products from celebrity brands that she’s purchased—a Rare Beauty highlighter with good reviews, a Fenty concealer because of its range of shades.
While a celebrity might make consumers aware of a brand (they’ll pay close attention if it’s someone they’re a fan of), it’s rare that they would buy a beauty product because of the name alone. On the whole, they remain wary of products, particularly when it comes to skincare, do their own research, and always listen to expert advice.
Like all trends, the celebrity beauty bubble will eventually burst. The sharp decline of celebrity fragrances following its 2011 peak shows what can happen when consumers move on from a category. Nothing lasts forever and we’ve already seen a gradual shift towards hair brands, such as Tracee Ellis Ross’s Pattern, Priyanka Chopra Jonas’s Anomaly, and sexual wellness products via Cara Delevingne and Dakota Johnson.
When that moment comes, those brands left standing will be the ones that have established their authenticity and credibility, played to the strengths of their creators’ personal ethos and identity, and, above all, proved their quality. As noisy and loud as your social media presence might be, in the end, nothing talks like results.
“Clean.” “Green.” “Natural.” For planet-conscious beauty consumers, these words can have a strong gravitational pull. But dear global citizens: The secret to saving our reefs and oceans, our forests and trees, is to do so with actions, not words. It all starts with your routine. Some actions can be small (don’t buy a new moisturizer until you’ve depleted the one you have). Some are big (seek out biodegradable or recyclable packages, or skip plastic packaging entirely). And some actions, of course, don’t rest with you, but with beauty companies. (Screaming into the void: Will anyone ever develop a truly earth-friendly mascara? Read on for intel.)
Ultimately, words like “clean,” “green,” and “natural” often have little to do with the buzzword we should really be focused on: “sustainable.” It’s the umbrella term for products that protect the planet’s resources, and the idea can seem, rather ironically, unsustainable. That’s precisely why we went straight to the women who are making a concerted effort, every day, in their own ways, to reduce their impact on the earth. They’re environmentalists, business owners, makeup artists — and they’re all unapologetic beauty enthusiasts.
The Environmentalist: Amber Jackson
After earning her master’s degree at Scripps Institution of Oceanography, Jackson (and her classmate Emily Hazelwood) founded Blue Latitudes, an environmental consulting firm that helps energy companies determine whether decommissioned offshore-drilling structures can be turned into artificial reefs. She practically lives in the elements, which dictates her beauty regimen.
Protect everything.“Being on boats and offshore diving, we need to make sure that we keep up with our sunscreen but always use formulas that aren’t going to run off our skin and into the water column, and contaminate reefs and fish species. I like Badger Balm — it’s zinc-based. I’m a very fair redhead with freckles, so it’s super important for me to have protection, and this formula stays on in the water.”
Think micro impact.“Some of the biggest problems in our oceans are microplastics, like the microbeads in face scrubs.” The U.S. banned plastic microbeads in 2017, but there’s no way to know if every company has adhered to the ban. So avoid products with these P’s: polyethylene, polypropylene, polyethylene terephthalate, and polymethyl methacrylate. “Those get washed down the drain, are consumed by fish, and then bioaccumulate, so you eat that plastic yourself. I love to exfoliate, and I use an Origins scrub that uses nutshells.”
Travel lightly.“We carry our own reusable bottles that we fill at home and forgo the disposable hotel options.”
The Advocate: Kathryn Kellogg
The author of 101 Ways to Go Zero Waste, Kellogg began chronicling her experience with reducing her trash and recycling output — down to nothing — on her blog GoingZeroWaste. “Living a zero-waste lifestyle encompasses so much more than just ‘Don’t throw it away,’ ” she says. “It means not wasting water and not wasting food.”
Eliminate the middleman.“I put toner in an upcycled spray bottle so that I don’t waste the product by having it absorb into a disposable pad. I just spray it directly on my skin.”
Consume wisely.“I like the ‘one in, one out’ rule. If I want a new face mask or eyeliner, I cannot buy it until I am out of what I have. Also, ask questions of the people you’re buying from. I buy some of my beauty products at farmers markets, and it’s been empowering to be like, ‘I love your product and want to try it, but I don’t use plastic. Can I get it without that?’ So many times they’re willing to accommodate.”
Be realistic.“There are very few options for completely plastic-free mascara, aside from a couple of brands that make cake mascara, like Bésame. It’s also hard to find a zero-waste alternative for sunscreen. I wear Marie Veronique tinted facial sunscreen as my foundation. It comes in a glass bottle, and I upcycle the bottles. I put homemade hand sanitizer in them — half vodka, half water — and keep that in my bag.”
Be proactive.“We should be doing more work with businesses and emailing our government representatives to get larger systemic changes passed, like the Safe Cosmetics and Personal Products Act.”
The Business Owner: Cindy DiPrima Morisse
As co-founder of the all-things-natural-beauty destination store CAP Beauty, DiPrima Morisse spends much of her days analyzing (and reassessing) which products are worth space in her business — and in her life.
Cut yourself some slack.“Any company that’s shipping is creating some waste and pollution. The best thing we can do is to work with vendors who are prioritizing the same things we are and making sure that their practices are not creating too much stress on the environment.”
Shop smarter.“We encourage our customers to choose thoughtfully. We always say, ‘If you’ve got products in your cabinet that have been sitting there for a year, you’re not using them, and you need to simplify. Find products you love and use. Be an editor.’ We aim to deliver a streamlined collection so you’re not overbuying. We encourage customers to try things. [But] it’s more about a trusted arsenal than constant consumerism.”
Be charitable.“I have a sizable beauty cabinet because of testing for the store. Sometimes there can be a moment when it’s like, ‘I’m not going to get to that.’ There are a few charities that collect beauty products. A favorite of mine is Woman to Woman, which supports women with gynecological cancer at Mount Sinai Hospital in New York City.”
The Makeup Artist: Katey Denno
She regularly paints the famous faces of Amber Heard and Felicity Jones and has been committed to green, no-waste beauty for the past decade. “I started in this industry as the only person who was really serious about green beauty. And everyone was like, ‘That is never going to fly.’ And little by little, everything changed. A lot of actresses are still like, ‘As long as you make me look good, that’s all I care about,’ but there are some that are now die-hard fans of clean beauty.”
Give new life.“I have friends who make candles, and I give them face-mask pots. I store Q-tips in reused cream pots, or use them as flower vases. I save empty RMS pots and give them to clients for their red-carpet bags. If I’ve mixed a lipstick for them, I’ll take a scraping and put it in there.”
Know your limits.“I do make compromises, like with Beautyblenders, because I have yet to find anything sustainable that re-creates that texture that I can get on skin.”
Food for Thought
What good is a recyclable plastic bottle if it still ends up in a landfill? Tina Hedges, a former Estée Lauder and L’Oréal executive, asked herself that when she created LOLI Beauty. Hedges sells raw balms, powders, and elixirs derived from organic food waste (like pressed plum seed that would have been disposed of after the fruit was harvested) and packages them in recyclable glass containers that she encourages consumers to upcycle for food storage.
The products are waterless (water is a filler ingredient that just creates extra weight to ship), and can be used alone or mixed to expand their versatility — her face powder, for example, can become a scrub or a mask. “I would like the entire experience to be circular zero-waste,” says Hedges, who is now working on refillable packaging and going entirely compostable.
We know plastic is a big problem in the personal care industry. A look around your bathroom will tell you as much but to give some wider context, in its sustainability studies, L’Oréal estimates that packaging accounts for, on average, 50 percent of the environmental footprint of its products.
It’s something that L’Oréal, and many of its peers in the beauty industry, is making moves to address. It seems every hour on the hour there’s a new brand or company pledging to get rid of superfluous packaging or to up its use of post-consumer recycled (PCR) plastic or to switch to other materials entirely, some of which they say are biodegradable. Those are often steps in the right direction, but in truth, we’re just scratching the surface. There’s still much to sort out and it’s all a bit confusing.
Here, a look at the current, well, climate, plus guidance that can help lead you to the best possible purchasing decisions — because we should all be thinking of each one as a vote. “How we purchase things is more powerful than our political [moves],” says Tom Szaky, CEO of recycling giant TerraCycle. “When we buy certain things or don’t buy other things, it changes the world more aggressively and more quickly.”
So, first, here is what to know about plastic packaging.
Plastic packaging is rarely recycled (yes, even when you do everything right).
So far, the big promise of recycling has largely failed us — only nine percent of the plastic is ever actually remade into something usable. One reason why: If you don’t clean that bottle or jar fully and remove all stickers, residue, etc., it will be rejected — and can even contaminate a whole batch of material sent for recycling, according to a report last year by GreenPeace.
Looking for that little triangle of arrows on the bottom isn’t necessarily a slam dunk either. The reality is that only packaging with a 1 or 2 stamped in that triangle is going to be widely municipally recyclable. A quick experiment: Of five plastic-housed beauty products randomly selected from this writer’s medicine cabinet, two had no recycling symbol at all, one was a category 4, one was category 2 and the final was a 1.
But there’s even more to consider: For example, if a plastic pump includes metal (which almost all do), it can’t be processed. (This is something some brands like Love Beauty and Planet are addressing with new designs.)
“Another uncommonly known fact is that dark plastics — such as black, navy, or dark brown — cannot often be seen by sorters in recycling facilities and so they end up in landfills,” says Sarah Dearman, vice president of circular ventures for The Recycling Partnership. Also a problem for sorters: small packaging. According to TerraCycle’s Szaky, nothing smaller than two-inches cubed is ever going to be recycled — that’s pretty much every cap, lid, and a lot of beauty minis.
At the end of the day, recycling is a business. Recycling plants will only recycle what they can recycle at a profit — things like large pieces of clear plastic, clear glass, and aluminum. “The question is really not can something be recycled, but will it be,” Szaky said at a recent sustainability summit.
When plastic is recycled, there are still a couple of catches.
I am by no means suggesting you give up on trying to recycle the plastic that comes into your life. Even a nine-percent recycling rate is a lot of plastic that avoids a landfill. In 2018, for example, just in the U.S. alone, 7.9 billion units of rigid plastic were created for beauty and personal care products, according to Euromonitor International.
What’s nine percent of that? 711 million units of rigid plastic. Plastic isn’t endlessly reworkable, though — most plastics can only be processed once or twice. Recycling plastic essentially downgrades its resulting quality every time it is put through the process — and that means virgin plastic may have to be added to make a “recycled” package functional.
And, of course, there needs to be a demand for post-consumer recycled plastic for it to have anywhere to go. With reports of large amounts of plastic being incinerated or sitting in storage due to lack of need, this has been a real problem. However, with more companies working with recycled material very slowly increasing, there is some hope for the future.
“Biodegradable” plastic very often… isn’t.
You may notice a shift toward plastic made from natural sources designed to break down more quickly. “These include materials such as sugarcane, and there are also opportunities to source from other innovative feedstocks such as seaweed and other algae, as well as food waste by-products,” says Olga Kachook, senior manager at GreenBlue, a nonprofit dedicated to the sustainable use of materials.
These alternative plastics could have a big positive impact: A 2017 study found that switching from traditional plastic to corn-based material could reduce U.S. greenhouse gas emissions by 25 percent.
Yet there’s a pretty big “but” here. Some of these alternative materials can contain additives that “may actually result in more environmental harm,” says Kachook. And the term “biodegradable” itself unfortunately doesn’t mean much. “Biodegradability is driven by many factors and stating a package is ‘biodegradable’ doesn’t qualify the timeline, conditions required, safety of the elements, or the degree of degradation,” says Alison Younts, lead sustainability consultant at the consulting company Trayak.
And, for now, looking for the word “compostable” doesn’t help either. A compostable certification only indicates that a material is able to break down in large municipal or industrial composting facilities as opposed to a home or community bin. Right now only four percent of Americans have access to curbside composting pickup, says Szaky. And in a recent study conducted by TerraCycle, only one in 10 of the industrial composters where those curbside binds wind up actually accept compostable plastics.
But plastic isn’t all bad. (Didn’t see that coming did you?)
Yes, plastic pollution is a crisis. But, unfortunately, there is no magic-bullet alternative material, and plastic alternatives can in some cases cause as much if not more environmental impact. Glass, aluminum, and paper all have their own drawbacks — including being more expensive, something consumers may not be ready for, according to a 2019 Euromonitor report — and choosing one of them over plastic isn’t always a sure-fire path to reducing your overall carbon footprint.
Take aluminum, which gets a lot of buzz for being widely recycled, endlessly reusable if uncontaminated, and lightweight. However, it’s important to note that it’s recycled aluminum that gets all the love. When the package you’re buying is virgin, it’s another story, as the byproducts of producing new aluminum, according to the EPA, have global warming potentials (GWP) 6,500 to 9,200 times as strong as carbon dioxide.
And, of course, it has to be recycled by the consumer, which happens about 35 percent of the time when it comes to the category including packaging, according to the EPA. While that’s a number much stronger than plastic recycling, it still leaves a lot of room for improvement.
Paper has its own concerns. When it comes to virgin materials, Life cycle assessments of paper, including those in a case study looking at grocery bags in Singapore published this year in the Journal of Cleaner Production, suggest plastic bags could have a lower overall environmental footprint than paper ones. Recycling paper does cut its CO2 output (as is the case with most recycled materials compared to their virgin counterparts) by a considerable amount (40 percent less) but it can only be recirculated between five to seven times, according to the EPA.
And then there’s glass, a material with complex considerations. It’s not always practical, as soapy hands and steamy conditions offer the threat of shattered bottles in your shower. And according to a study published last year in the International Journal of Life Cycle Assessment that put pasteurized milk bottles made of virgin plastic, recycled plastic, glass, and returnable glass bottles head to head, even after factoring in the savings from reuse, returnable glass ranked behind plastic in CO2 emissions due to the high energy demand in the production process, as well as the carbon footprint of shipping it.
It’s hard out here for an environmentally-conscious consumer. And it can be a tough call for brands when deciding which tradeoffs to make. “Plastic packaging offers a number of benefits, including being lightweight and often requiring less material overall for a package than other materials like glass and aluminum,” says Kachook. “Switching to other formats without considering the tradeoffs might increase the emissions of shipping or sourcing the material.”
So what do we, as beauty-loving consumers, do?
For all of the many factors in this conversation, that answer to that question is actually pretty simple. First and foremost, focus on the “reduce” portion of reduce, reuse, recycle. Strip your routine down to the basics and simply buy less stuff. When possible, you can opt for packaging-free bar options (such as Ethique’s shampoo and conditioner bars).
Refillable packaging is another thing to consider, either directly through beauty brands with refill programs or via Loop, which offers borrowable containers given for a refundable deposit you get back when you return the empty to be professionally cleaned and reused. Pantene, REN, The Body Shop, and more are part of the program, and it recently got a big boost by partnering with Ulta to create the loopbyulta.com store.
For the empties you do end up with, there are ways to up your chances of having the material reused. First, you can check to see if the brand behind it has a mail-back recycling program of its own like Burt’s Bees. If it doesn’t, TerraCycle takes packaging (including hard-to-recycle items) either through drop-off locations (including Nordstrom stores) or via mail with purchasable boxes and labels.
The organization (which is also behind the Loop store) estimates that last year about 10 percent of all the waste it diverted from landfills in 2020 was related to the beauty industry, thanks in part to its launch of over 50 new recycling programs around the U.S. during the COVID-19 pandemic. “By the end of 2020, about one-third of all of our active brand-sponsored recycling programs were for beauty-related products,” says Alex Payne, North American public relations associate for TerraCycle.
Finally, it’s simply back to showing up with your dollars (i.e., votes) by researching before you add to cart. There are niche lines focusing on sustainability (like the 90 percent plastic-free We Are Paradoxx) and companies finding smart ways to reduce their plastic waste (like Colgate’s new Keep toothbrush with an aluminum handle that you, well, keep forever, replacing only the small plastic head) and big splashy pledges from big brands (like Unilever’s plan for sustainable living and Estée Lauder Companies’ new initiative to create an advanced recycled tube package some time this year) and smaller promises to use more PCR material to reduce the demand for virgin plastic… it all adds up.
Pay attention as well to partnerships with groups such as GreenBlue‘s Sustainable Packaging Coalition, which helps companies make more sustainable choices as well as educate consumers with its clear How2Recycle labeling program. The Recycling Partnership has created the Pathway of Circularity program to help guide companies through the process of creating packaging materials that will actually get recycled. They’re currently working with Burt’s Bees, Colgate-Palmolive, Johnson & Johnson, L’Oréal USA, Procter & Gamble, and more.
Buying from these brands making moves truly helps the bigger picture. “Investors are looking at what the consumer is doing,” says Simon Fischweicher, head of corporations and supply chains at CDP North America. Nonprofit that runs a global disclosure system for investors and companies to manage their environmental impacts. Purchasing a product that is labeled or advertised to have more sustainable packaging in itself can have a positive impact.
“Maybe spending that extra 75 cents isn’t going to change the world, but that decision is part of a collection of decisions that people are making that creates a trend,” says Fischweicher. And, trends can become movements — the hope here is to make the movement big enough that it’s not even a possibility for brands not to act.
One of my favourite people in the world, dead or alive, has always been the ICONIC Audrey. Beautiful inside and out, here are some things to know about her beauty regime.
Welcome to Artist Spotlight #51 series on my blog.
As one of the most enduring beauty icons of all time, it should come as no surprise to learn that Audrey Hepburn took a considered approach to her regime. From the hair mask that was made especially for her (and remains cult today), to her religious use of a good SPF, British Vogue takes a look at some of the things that helped to make Audrey a timeless beauty – inside and out.
Her signature eye make-up
As well as the feline flick she used to define her almond-shaped eyes, Hepburn also used another trick to help create her signature doe-eyed look. She and her makeup artist, Alberto De Rossi, would use tweezers before and after applying mascara to painstakingly separate every one of her individual eyelashes. If that isn’t dedication to the clump-free life, what is?
She knew the power of a strong brow
Way before Cara Delevingne wowed the fashion world with her fulsome brows, there was Hepburn, whose thick arches were immaculately groomed using a dark brown eyebrow pencil. Her look continues to spawn countless how-to videos even today, because who doesn’t want brows like Audrey’s?
Staying hydrated was key
In his book Audrey at Home: Memories of My Mother’s Kitchen, Hepburn’s son Luca Dotti revealed the importance she placed on drinking water and staying hydrated. “She was really about drinking a lot of water and eating a lot of vegetables,” he wrote. “It was a matter of how she was brought up.” Evian at the ready.
Her secret to combatting dry skin
As well as ensuring she was well hydrated from the inside, Hepburn said that she used “a lot of moisturisers and oils, because I have rather a dry skin”. As well as these two skin saviours, she also applied yoghurt to her face, leaving it for half an hour, before washing it off. Fresh, Greek yoghurt contains lactic acid which helps to gently exfoliate while hydrating the skin.
She had the same dermatologist as Marilyn
Alongside the likes of Marilyn Monroe, Grace Kelly and Ava Gardner, Hepburn used to see Hungarian dermatologist Erno Laszlo, whose skincare line still exists to this day. “I owe 50 per cent of my beauty to my mother, and the other 50 per cent to Erno Laszlo,” she once said.
She always removed her makeup – thoroughly
“Working in the theatre, I’ve seen what not removing makeup well can really do to the skin, so I’m very careful about that,” said Hepburn, who referred to herself as a “soap-and-water girl” (with some of Laszlo’s skincare products thrown in). While nowadays soap is very much not recommended, using a good cleanser every morning and evening is.
The cult hair mask she swore by
Heard of Philip Kingsley’s now-cult Elasticiser? A repairing hair mask that delivers moisture directly into the hair cuticle, leaving it shiny, soft and bouncy, it was originally created for Hepburn after the pair met in 1974. She loved it so much that she is said to have had large tubs of it couriered to her regularly – and it’s just as good today as it was then.
As well as lots of fruit and vegetables, which she bought in local markets, surprisingly potatoes were “her bread and butter”, said her son. Hepburn also ate minimal amounts of meat.
She took a holistic approach to her skin
Having proclaimed that “good health is the key to good skin; if your skin isn’t good, it’s a signal that something is wrong” – a very modern ethos – Hepburn ensured she got lots of fresh air and sleep, while keeping her exposure to the sun to a minimum.
SPF was a beauty essential
You know it, I know it – and Audrey did, too. Sunscreen is essential for healthy skin, and while she stayed out of the sun as much as possible, she was religious about wearing SPF.
Her signature scent
Still a classic scent to this day (although it had a revamp in 2018), Givenchy’s L’Interdit was created especially for Hepburn in 1957. Hubert de Givenchy commissioned perfumer Francis Fabron to create the scent, which has notes of orange blossom, tuberose, vetiver and patchouli. It is called L’Interdit, which translates from French as “forbidden”, after Hepburn’s jocular response to Givenchy’s request to make it widely available to the public – not just for her.
Welcome to Artist Spotlight #47 series on my blog.
This past week on Instagram, a few muses welcomed spring with colorful eyeshadows. Model Pooja Mor glistened under the sunlight, wearing turquoise eye shadow and a big smile, while model Chloe Yu had her lids saturated in blue and pink, thanks to makeup artist Michael Anthony (and the Pat McGrath Labs Subversive palette!). Then, embracing aquatic shades, “Versace Hottie” Precious Lee reported “for duty” in a cobalt blue shadow and Barbie Ferreira sported a blue smoky eye courtesy of Sam Visser.
More standout eye makeup came by way of Aweng Ade-Chuol, who graced feeds with artfully drawn black winged liner, full lashes, and bronzed cheeks, as well as Tracee Ellis Ross, who had thick, sooty swipes of eyeliner frame her upper and lower lash lines, with soft curls grazing her forehead.
Meeting the arrival of warm weather, Erykah Badu leaned into her light with a swipe of terra-cotta lipstick and the VanJess sisters were feeling peachy keen with blushy cheeks and pink manicures. Activist, writer, and cultural organizer Raquel Willis donned a red lip and sleek waves, and gave us all a much-needed reminder to let “the sunshine in.” As for Carly Cushnie? She ushered in International Women’s Day by celebrating the strong women around her. “I couldn’t be prouder to be a mother to my girls and [am] so grateful for everything they have taught and continue to teach me,” she wrote in a caption. “Thank you to all you incredible women out there. What an honor to be a woman.”
You will have spied Italian actor Sophia Loren in British Vogue’s April issue as part of the Hollywood Portfolio, which features 27 of the world’s biggest stars. Photographed looking as glamorous as she has always been, the 86-year-old silver-screen legend has long been a fan of a glamorous look and her attitude to beauty is refreshing. She once said:
“Beauty is how you feel inside, and it reflects in your eyes. It is not something physical.”
Welcome to Artist Spotlight #45 series on my blog.
It only goes to show that Loren feels as good on the inside as she externally looks. Her penchant for Italian glamour has always been a whole beauty mood – it is timeless. There is the trademark feline flick and voluptuous eyelashes; the bold lipsticks, from red to pink; glamorous blow dries; and her bold eyebrows, expertly filled in. These are looks that many of us still imitate today and she is regularly name-checked backstage at fashion shows. Here, let’s take a look at some of her most show-stopping vintage beauty looks over the years.
“I like to be a free spirit,” Princess Diana once said. “Some don’t like that, but that’s the way I am.” More than two decades since her untimely death, the public’s long-standing fascination with her – as a royal, a humanitarian, a style icon, and an unapologetic rebel — has yet to wane. Season 4 of The Crown is only sparking more intrigue around the ways in which she bucked royal tradition with a self-assured attitude and distinct codes of self-expression.
As a kid of the ’90s, I, like many, have always been taken with Princess Diana’s beauty, grace, and glamour. But of all her signatures, the one that has always stuck out to me was her ’80s-era proclivity for swipes of electric blue eyeliner; most strikingly worn with one of her sparkling diamond tiaras. Oh, the contrast! Yes, I know it was the ’80s and that it was the banner decade for colourful make-up, but for a woman of her stature, to me it always seemed kind of punk, a means of subtly railing against the royal system.
Plus, her pared-back approach to a decidedly bold colour statement brought a real-world sensibility to the look. “In the ’80s, blue eyeliner was about pulling out or brightening up naturally blue eyes,” explains make-up artist and Tatcha’s first-ever global director of artistry Daniel Martin, who famously gave Meghan Markle her natural wedding-day glow. “She kept it close to the lash line, enhancing the iris by creating this monochromatic tonal effect on the eye. She never took it up to her eyelid, which would create an entirely different effect altogether. I think her wearing it in that way made it wearable for so many.”
While I, for one, love an aqua eye and think of Princess Diana every time I smudge a cyan pencil across my waterlines for a quick dose of colour, I know it can be a polarising choice — and surely was for Princess Diana as the more-is-more ’80s gave way to the minimalism of the ’90s. So I wasn’t surprised to learn that upon meeting Princess Diana on her Vogue photo shoot in 1991, make-up artist Mary Greenwell, who worked with her throughout the ’90s, convinced her to add more neutral eyeliner shades to her repertoire. “In the ’80s, a lot of people were wearing blue eyeliner, and she was so young! She could get away with doing whatever she wanted,” says Greenwell. “She was experimental and absolutely loved make-up, but when she went out on the red carpet, we just tried to make her as glamorous and gorgeous as possible for the time.”
That being said, blue eyeliner certainly has its place, especially in the free-for-all that is the year 2020, where self-expression reigns supreme. “Right now, it’s about whatever you want to do, and making it look the best for you,” says Greenwell. “That’s what Diana always did.” Her tips for pulling off bold ticks of eyeliner, no matter how bright or understated the shade, is to keep the rest of the face fresh and vibrant: Clean skin enhanced with sheer foundation and feather-light swirls of blush and bronzer “to bring out the flush” in the face. “It’s about beautiful simplicity!” she says.