Kim Kardashian Is Launching Skincare – Here’s What To Know

If the year’s midpoint has you craving a beauty overhaul, you’re in luck: Kim Kardashian’s new skincare collection, SKKN BY KIM, releases later this month. Kardashian’s new venture comes less than a year after the announcement that KKW Beauty was no more, a move which devotees speculated was simply a step toward a rebrand. 

But in KKW Beauty’s place, it seems, is something entirely new. Rather than market-minded make-up, SKKN is a (characteristically sleek) assemblage of high-end skin care, and a natural, elevated step in Kardashian’s minimalist-yet-aspirational offerings. 

The brand’s line-up of nine sustainably minded (read: refillable, vegan, and cruelty-free) products each centre on innovative formulas designed to revitalise skin. Housed in seriously gorgeous architecturally-inspired packaging that demands shelfie space, SKKN’s offerings are all available for under $100 (£80), a boon in the world of luxury skin care.

The line was born of a desire to understand her own complexion: Kardashian struggles with psoriasis, an immune-mediated skin condition that affects more than 7.5 million adults in the U.S. alone, and results in dry red patches on the face and body. SKKN is the tangible result of years of working with and learning from dermatologists and aestheticians (including the likes of celebrity facialist Joanna Czech) and provides a top-to-bottom routine including a gentle foaming cleanser, a hyaluronic acid serum, and a nourishing night oil. SKKN BY KIM comes from Kardashian and Coty, and is set to drop on 21 June — mark your calendars.

VOGUE

Pinkies Up!

Model: Kaleigh
Products:

  • Charlotte Tilbury Hollywood Flawless Filter
  • Catrice Goodbye Pores primer
  • Make Up For Ever ULTRA HD foundation & concealer
  • Laura Mercier translucent loose setting powder
  • Anastasia Beverly Hills contour kit
  • MAC Cosmetics blush in Melba, highlight in Beaming Blush, BlackTrack liquid eyeliner, lip pencil in Subculture, lipstick in Thanks It’s MAC, & Give Me Sun bronzer
  • Benefit Cosmetics Precisely My Brow pencil and Gimme Brow setting gel
  • ColourPop Ooh La La! & It’s My Pleasure eyeshadow palettes
  • Sigma Beauty brushes.

(Disclaimer: I do have Kaleigh’s consent to post the images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

The Modern Diana Bob Is Going to Be Everywhere This Season

With the end of COVID restrictions in sight and summer around the corner, many of us are starting to plan for the haircuts and colors we want as life begins to return to normal. If you’ve been toying with the idea of going for the chop for a while, post-lockdown is the ideal time to do it.

That’s where the bob haircut comes in. Celebrity hairstylists are calling it: 2022 is going to be the year of the bob. Just look to Kaia Gerber, Kim Kardashian, and Dua Lipa for takes on the bob that feel modern, refreshing, and a little bit sexy (see the sliced bob and blunt bob for reference). Not convinced there are enough modern iterations of the bob? Allow me to introduce you to the blunt bob, the A-line bob, and the midi bob. Still looking for a fresher take? Enter the modern Diana bob.

Inspired by the late Princess Diana, whose beauty look has been brought back to life via Emma Corrin on The Crown and Kristen Stewart in Spencer, this is the modern bob 2.0.

People are due a change,” says Syd Hayes, BaByliss ambassador. “We are coming to the end of a period of time where the winter was extremely tough and your roots weren’t as much of a concern as they were hidden under a beanie. Now that spring is in the air and we go back out into society, there’s carefree mood, and I think more people will want to go for bold, fun styles.”

Suzie McGill, international artistic director at Rainbow Room, says she thinks that when COVID restrictions lift, there’s going to be a huge surge in people asking for the Diana bob but with a more modern finish. “Diana has always been a style icon and the bob never goes out of fashion,” she says. “Diana sported a bob, sometimes hitting just past her cheekbones and sometimes slightly longer at the back, but what was always a statement look of Diana’s bob was the deep side parting and the volume and layers within her hair.

The beauty of this hairstyle is that, if it’s cut at a good length, like at your cheekbones, it can be left to grow out beautifully and can be a very low-maintenance cut, which is ideal with future potential lockdowns forecast. Want to make it even more modern? “If layers and a side parting are incorporated into your hairstyle, this instantly adds volume and can make your look even more low-maintenance in terms of styling,” McGill says. “Then you can simply add some styling product to add further texture to your hair, or blow-dry for a smooth finish like Diana’s.”

Andreas Wild at Larry King agrees that the modern Diana bob will be major for spring because it’s so fresh. “This is a really extreme look and is a great start for spring and coming out of lockdown,” he says. “It’s so feminine in a masculine way.” The hair expert emphasizes that layers are so important because they open up your face, and blow-drying the layers back and then forward gives bounce and provides a modern look.

Wild also says the beauty of the look lies in its versatility. “Play with it; try different partings—side, front, and slicked back—and when it grows out, leave it for a while before you get a cut, as it adds chicness to it and, when styled with the right outfit, is on point.

So what do you need to ask your hairstylist for? “This is all about the haircut,” notes Hayes. “A razor is vital for this. Shattered edges with a short shape to the haircut. Be sure to invest in texture sprays as they are great for really showing that undone and not too styled haircut. A favorite of mine is Sam McKnight’s Cool Girl Spray—he’s the man behind Diana’s infamous bob.”

Buy on Violet Grey $36

To maintain the look at home, Hayes recommends investing in a Babyliss Hydro-Fusion 2100 Hair Dryer, which he says is perfect with its diffuser and nozzle attachments to bring out the natural movement when your drying your hair. “Tuck the sides behind your ears like Diana would and diffuse on a high heat and low power,” he says. “When it’s about 85% dry, turn off your hair dryer off and let it dry naturally.”

To make the haircut more modern and on trend today, wear the hairstyle a little messier for a more relaxed take on the trend, scrunching in some mousse or texturizing spray like a salt spray into your hair and leaving to air-dry rather than blow-drying,” suggests McGill. “Alternatively, use a heated styling iron to bend some soft waves into your bob to give it an instant modern finish. This is a look that’s very on trend today and that we are seeing a lot of Instagram influencers wearing, since it gives your hair an undone finish, taking Diana’s bob from royal to chic street style. Full fringes are also very on trend this season and look particularly great paired with this bob hairstyle.”

Check out some more of my favorite variations of the modern Diana bob, below.

GLAMOUR

Tower 28 Made Its Fan-Favorite Facial Mist Into a Serum

Inspired by the brand’s best-selling, cult-favorite SOS Rescue Spray, the serum soothes irritated skin and visibly reduces redness for a clearer and calmer complexion. Like the spray, the hero ingredient is hypochlorous acid, an acid that’s naturally produced by the body’s immune system to fight off bad bacteria and calm redness. It also contains a non-drying solution of water and sodium chloride to act as a delivery system for the hypocholorous acid since it’s found naturally in white blood cells.

Dr. Kelly Killeen, a double board-certified plastic and reconstructive surgeon in L.A., previously broke down the science lesson on the spray for InStyle. “Hypochlorous acid is a spectacular ingredient as it does several things,” she said. “This multitasking ingredient allows the SOS Spray to be gentle with only one other ingredient, saline or salt water. Hypochlorous acid not only kills bacteria and viruses [but] also improves blood flow and reduces inflammation. These two additional things help your skin heal faster.”

Also, similar to the spray, this formula has also earned the National Eczema Association’s Seal of Acceptance, deeming it safe for all skin types, including those with inflammatory conditions such as eczema and rosacea.

SHOP IT $34

INSTYLE

Mermaid Tales

Model: Patricia
Products:

  • Charlotte Tilbury Hollywood Flawless Filter
  • Catrice Goodbye Pores primer
  • Make Up For Ever ULTRA HD foundation & concealer
  • Laura Mercier translucent loose setting powder
  • Anastasia Beverly Hills contour kit
  • MAC Cosmetics blush in Melba, highlight in Doublegleam, BlackTrack liquid eyeliner, lip pencils in Dervish and Burgundy, lipsticks in $ellout and PDA, & Give Me Sun bronzer
  • Benefit Precisely My Brow pencil and Gimme Brow setting gel
  • ColourPop Blue Moon eyeshadow palette
  • Sigma brushes.

TikTok at patriciastablesphotog

(Disclaimer: I do have Patricia’s consent to post the images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

The Best Setting Powders To Blur Your Skin

WHAT ARE THE BENEFITS OF USING A SETTING POWDER?

A setting powder can help extend the wear of makeup, prevent creasing in crease-prone areas, like under the eyes or around the mouth, decrease shine, and also give the skin a smoother, blurred look,” says Priscilla Quaye, Brand Director of Ami Colé. You can even use setting powders to boost your makeup look. “I use setting powder–typically a loose powder–underneath where I applied a bronzer or contour shade to clean up that area and sharpen the cheekbones further,” adds makeup artist Felicia Tricome

CAN PEOPLE WITH DRY SKIN USE SETTING POWDERS?

All skin types can use setting powder. It’s all a matter of how much you need to use for your skin type,” says Tricome. If you’re worried about increasing your skin’s dryness, it’s important to really be selective with the setting powders you buy. “People with drier skin can opt for setting powders that offer more nourishing ingredients to prevent skin from drying out, and that have a super-fine formula which makes it more lightweight on the skin,” says Quaye. “With dry skin, applying less powder is more, and ensuring that the skin underneath is well moisturized prior to application.

HOW CAN YOU AVOID LOOKING TOO MATTE OR DUSTY WITH SETTING POWDERS?

Lean into the philosophy that less is more,” says Quaye. “Always start with a very light layer and go from there. It’s always easier to add than to remove.” There are also a few application techniques that help avoid that caked-on look. “Apply powder with a damp beauty blender,” adds Tricome. “I like to do this with a pressed or compact powder, but it can also be done with loose powder. I dip the beauty blender in the powder and apply it where it is needed. It sets the makeup while keeping the skin looking hydrated.” Tricome also recommends using a setting spray at the end of application to melt away some of that graininess.

Charlotte Tilbury Airbrush Flawless Finish Setting Powder

This powder went viral on TikTok, and the youths couldn’t have picked a better product to obsess over. This pressed powder practically erases every line and pore on your face. It’s especially great to use on the under-eyes, to make creasing a thing of the past.

Laura Mercier Translucent Loose Setting Powder

The beauty gurus have spoken, and they’re all obsessed with this loose powder. For events where you need your makeup to not budge an inch, this powder sets even extremely creamy formulas so your look stays exactly where you want it to.

Maybelline Fit Me Loose Finishing Powder

Making your makeup last all night long doesn’t need to cost an arm and a leg. This loose powder comes in eight sheer shades, and helps mattify and set your makeup, while adding a hint of extra coverage.

KOSAS Cloud Set Baked Setting & Smoothing Talc-Free Vegan Powder

Even dry skin types can use powder! This baked powder expertly mattifies oily areas without caking on product. It has an almost invisible formula. You can keep your dewy look, with no unnecessary creasing.

Glossier Wowder

For lovers of loose powder who want an upgrade, this packaging is quite the innovation. Using mesh, Glossier has made it easy to reap the benefits of a loose powder, without it spilling all over your belongings. The effect is blurred, matte skin that still looks like, well, skin.

HUDA Beauty Easy Bake Loose Baking & Setting Powder

For the ultimate glam look, this powder is your best assistant. Not only does it blur and mattify pores, but it’s also great for baking your under-eyes, or underneath a contour. It comes in nine sheer shades, and will help brighten and set your face for A+ selfies.

Hourglass Veil™ Translucent Setting Powder

With this powder, you don’t have to worry about it enhancing rather than blurring fine lines. It has a natural, non-cakey finish that reduces oily areas and blurs pores, without looking dusty and caked on. Plus, it lasts for hours, so there’s no need to re-apply.

IT Cosmetics Bye Bye Pores Pressed Translucent Setting Powder

If you want a filter on your face at all times, swap in this pressed powder for a similar effect. Not only does it absorb excess oil from your skin, but it also expertly blurs pores, so you can forget about FaceTuning your selfies.

Saie Airset Radiant Loose Setting Powder

Clean beauty doesn’t have to mean dewy, all day every day. This loose powder uses ingredients like squalane to nourish the skin, while ethically sourced mica help mattify the skin and absorb oil. The effect is a beautiful, non-cakey finish that actually helps the skin, instead of clogging pores.

ONE/SIZE by Patrick Starr Ultimate Blurring Setting Powder

No patchiness here! This loose powder expertly blurs fine lines, pores, and texture. It lasts all day long, so you can go to after-work drinks without needing to re-apply. The powder is so finely milled, you never have to worry about looking dusty.

Supergoop (Re)setting 100% Mineral Powder Sunscreen SPF 35 PA+++

We know we’re supposed to reapply SPF every two hours, but who really does that? This powder makes it easy, by setting your makeup and adding a layer of sun protection at the same time. It comes in four sheer colors, so you can match your skin tone, for on-the-go retouching.

Beauty Bakerie Face Flour Baking Powder

If your skin turns into a slip-n-slide by the end of the day, investing in a long-wearing, loose powder is a must. This one was truly made with oily skin in mind, setting makeup and absorbing oil, all without compromising the look of your makeup.

Rare Beauty by Selena Gomez Always an Optimist Soft Radiance Setting Powder

If you want a matte finish without the heavy powder feeling, this version is the perfect middle ground. It blurs and absorbs oil, without feeling caked on and dusty. Plus, it also lasts for hours without budging, so you won’t need to reapply throughout the day.

ELLE

Bite Beauty Is Closing Later This Year

After ten years, the brand is shutting down soon after an unsuccessful relaunch.

Bite Beauty, a portfolio brand of LVMH-owned beauty incubator, Kendo, has announced that it will close later this year.
 
The brand shared the news in a post on Instagram:
 
We are sad to share that Bite Beauty will be closing later this year. Thank you for the past 10 years of love, growth and fun. You have always been our ultimate inspiration.”

While Bite Beauty is exiting the market, associated Lip Lab locations, where shoppers can obtain custom makeup products, will remain open and expand. There are currently nine Lip Lab locations.

About Bite Beauty

Bite Beauty was founded by Susanne Langmuir in 2011 with a focus on lip products and food-grade ingredients. Highly pigmented lipstick Amuse Bouche was the hero product out of the gate when the brand launched in 2012.

Kendo took over Bite Beauty 2014. Four years later in 2018, Langmuir departed the brand, and went on to spearhead the beauty incubator SL&Co. and waterless skincare brand An-hydra. Many fans felt the brand lost its way after Langmuir’s departure.

In 2019, Bite Beauty discontinued Amuse Bouche and announced a rebrand was in the works. A year later, the rebrand was implemented with a vegan reformulation and extensions into the complexion category, but it wasn’t until 2021 that a replacement for Amuse Bouche (Power Move Hydrating Soft Matte Lipstick) was introduced. Reviews for the rebrand were mixed at best.

In a way, I already said goodbye to Bite Beauty,” writes Christine of Temptalia. “The rebrand did not strike me as promising (I loathe ‘clean beauty’ and never liked that they were leaning into it), and when products came out, nothing made me fall in love with the brand again, only more and more disappointed over time. I’m still sad over the loss of the products from before the rebrand, LOL!

BEAUTY PACKAGING

Hyaluronic Acid and Retinol Are Skin Care’s Latest Power Duo

Over the past few years, hyaluronic acid and retinol have become such skin-care staples that coming across a product without one or the other is rare. “In skin care, they’re the holy grail,” says Ranella Hirsch, M.D., a dermatologist in Cambridge, Massachusetts.

Sure, every few months a new wunderkind skin-care ingredient is discovered in some remote locale, and pretty soon it’s everywhere—in your masks, serums, foot creams, insert-step-in-your-beauty-routine-here. But at the end of the day, there are only a handful of ingredients that have stood the test of time and truly become essential. 

Hyaluronic acid and retinol do deliver results—but what exactly those results are might still be confusing. (Understandably.)

Retinol: For Softening Wrinkles and Fighting Acne

If there’s one ingredient lauded more than any other for its wrinkle-fighting, complexion-perfecting abilities, it’s this derivative of vitamin A. “Here’s the deal with retinol,” explains Hirsch. “We were talking about it in 1975, and we’re still talking about it now because it works.” In study after study, retinol has been shown to build collagen, decrease fine lines, improve skin texture, and fight acne.

When it comes to incorporating a retinol into your skin-care routine, it’s better sooner than later. “Retinol works best as prevention, so don’t wait until wrinkles and dark spots occur to start using it,” says Corey L. Hartman, M.D., the founder of Skin Wellness Dermatology in Birmingham, Alabama. “Another misconception about retinols is that they ‘thin the skin.’ This could not be further from the truth. It actually thickens your skin by increasing production of glycosaminoglycans to keep the skin firm, taut, and smooth.

The prescription version (which goes by retinoic acid, or Retin-A) acts fastest, but it’s pricey—and it can be drying. Over-the-counter retinol, however, take 8 to 10 weeks to show results compared with 6 weeks with an Rx, but is normally paired with anti-inflammatories to calm the redness, peeling, or dryness. It can also cost less than a prescription—which, depending on your insurance coverage, can generally start around $100.

Whichever type you use, you’ll want to ease into your retinol use slowly. “I start patients on the mildest version, one night a week at the onset,” says New York City dermatologist Amy Wechsler, M.D. As your skin begins to tolerate a pea-size amount, you can eventually go up to two nights a week. But stay off harsh physical scrubs and peels while you’re using retinol; remember to moisturize, moisturize, moisturize; and use extra sunscreen for the first six months.

Hyaluronic Acid: For Serious Moisture

Despite its name, hyaluronic acid actually doesn’t exfoliate your skin (if you’re looking for one that does, try glycolic acid instead). This tiny molecule helps lubricate joints and keep skin plump, and is one of the world’s finest humectants, or molecules that attract and retain water. Since these molecules so effectively replenish skin with water, they’re beloved for their hydrating abilities.

In addition to being a terrific hydrator, Wechsler says, HA pairs well with other active skin-care ingredients (so you can layer it with retinol, for example, and use it daily). Not only that, but it also goes above and beyond its duties as a humectant. “Along with hydrating the skin and preventing dehydration, hyaluronic acid provides an environment that keeps wrinkles away,” says Hartman.

Bottom line: “The beauty of hyaluronic acid is that it doesn’t have any fine print,” says Hirsch. “It benefits any skin type, at any age. And the truth is that everyone looks great with hydrated skin.”

What Are the Potential Side Effects?

As with any ingredient, no matter how ah-mazing they are, there are potential side effects that should be kept in mind when using. “When patients start a retinol, the hyper-exfoliation can oftentimes cause redness, peeling, and dryness during the first couple of weeks of use,” says New York City dermatologist Rita Linkner, M.D., founder of RVL Skincare.

If your skin tends to be more on the dry side, it’s worth considering how you can add that extra boost before and after applying your retinol to minimize excessive peeling as much as possible. (Newbies can also try the buffering trick to take down the sting.)

As for our hydrating superhero? “Hyaluronic acid is known to increase the permeability of the skin, making it more sieve-like—which is why it should be combined with a moisturizer to draw more water to itself,” she says.

What Are the Benefits of Combining the Two?

Good news: Retinol and hyaluronic acid actually have a synergistic effect. “They can be combined so that the benefits of retinol can be achieved more easily with concomitant use of hyaluronic acid, which helps to prevent retinol irritation,” says Hartman.

As for what that ultimately means when you look in the mirror: “Overall texture should improve when using the two actives, as well as fine lines,” says Linkner.

How to Get the Best Results

To max out your benefits, “I often recommend that patients use a hydrating serum like hyaluronic acid before they apply their retinol cream,” says Hartman. “Hyaluronic acid plays well with most ingredients, while caution must be taken when using retinol in combination with alpha hydroxy and beta hydroxy acids, benzoyl peroxide, and some types of vitamin C.”

Linkner echoes the tip about avoiding vitamin C.  “I also wouldn’t advise using a vitamin C after hyaluronic acid, as it can increase the irritation effects of the ascorbic acid.” (Ascorbic acid, the chemical name for vitamin C, is still an acid, after all.)

If you’re new to this combo, it’s worth doing a patch test to see how your skin reacts to the amped-up duo. Because hyaluronic acid can increase the potency of the secondary product, Linkner says, it could potentially draw out the acclimation period when you first start using a retinol.

That said, retinol and hyaluronic acid are a match made in heaven. And if you’re looking to level-up your skin-care routine with even more effective products, here are some fan favourites.

La Roche-Posay Retinol B3 Pure Retinol Serum

Thanks to vitamin B3, which can help soothe inflammation, and the gradual-release formula, this retinol serum is gentle enough even for sensitive skin types. (As with most retinols, though, you’ll still want to do a patch test and start by applying at night.) During the day, don’t forget to layer on SPF to get the most anti-wrinkle benefits.

The Ordinary Hyaluronic Acid 2% + B5

Hyaluronic acid is a sugar that your body makes inherently. It provides a plumping effect in the skin by drawing water to itself like a sponge,” says Linkner. This O.G. hyaluronic acid serum from The Ordinary delivers maximum hydration (thanks to the added B5) and comes in under $10.

Peter Thomas Roth Peptide 21 Wrinkle Resist Moisturizer

While you’ll want to be cautious about mixing hyaluronic acid with peptides, the payoff is pretty incredible if the combination is suitable for your skin. “Think of peptides as Legos—they’re protein building blocks,” says Hirsch of the skin strengtheners. Studies show certain peptides can boost collagen production and speed wound healing; or they can mimic the effect of Botox when applied topically. That means you’ll likely want to introduce peptides in your 30s, when you notice your skin doesn’t feel quite as firm or bouncy as it did in your 20s.

GLAMOUR

Founders Jerrod Blandino and Jeremy Johnson Depart Too Faced Cosmetics

Tara Simon will step into the role of global brand president of Too Faced starting July 1.

Jerrod Blandino and Jeremy Johnson are leaving their brand, Too Faced Cosmetics to pursue new entrepreneurial endeavors as of June 30, Estée Lauder Companies announced on May 6. Effective July 1, Tara Simon will be promoted to global brand president of Too Faced and will still report to Fabrizio Freda, president and chief executive officer of Estée Lauder Companies.

Blandino and Johnson founded Too Faced 24 years ago in 1998, creating many noteworthy products throughout their time such as Better Than Sex Mascara, Born This Way Natural Finish Foundation, and Lip Injection Extreme Lip Plumper.

Jerrod and Jeremy started the brand with a simple yet compelling creative concept and transformed it into something that is truly extraordinary,” William P. Lauder, executive chairman of ELC said in a statement. “We look forward to seeing where the next phase of their journey takes them and wish them all the best as they set out on new adventures.”

Before becoming Too Faced and Estée Lauder Companies’ senior vice president and general manager of Too Faced, Simon was the senior vice president of merchandising of prestige beauty at Ulta Beauty. Since joining Too Faced two years ago, she has “inspired products and unique experiences” and led the teams through her brand-building expertise, Freda said in a statement

She also helped to increase the brand’s sales growth during the COVID-19 pandemic, according to the brand. In her new role, Simon hopes to further improve the company’s category strategy for makeup.

I am confident that under Tara’s leadership, Too Faced is well-positioned for its next phase of growth,” Freda said. “And we are so grateful for Jerrod and Jeremy’s outstanding work over the last six incredible years spent as part of the ELC family.”

ALLURE

Schick Hydro Silk Introduces First-Of-Its-Kind Live Streaming Mirror To Dismantle Toxic Beauty Culture

To launch the new Hydro Silk Dermaplaning Wand, Edgewell Personal Care (NYSE: EPC) announced that Schick Hydro Silk is encouraging all women to ditch filters on social media by introducing The Hydro Silk Unfiltered Beauty Mirror, a first-of-its-kind prototype that livestreams unedited content. Unlike other beauty mirrors, the prototype is uniquely designed to build emotional awareness and self-compassion, encouraging women to face and embrace their up-close reflection by generating authentic, unfiltered beauty content. Featuring a built-in smartphone slot that allows users to stream live content from the mirror’s reflection on Instagram and TikTok, it eliminates distracting likes, comments, shares from followers in real-time, removing the ability to filter content before sharing with the world.

The Hydro Silk Unfiltered Beauty Mirror and The Hydro Silk® Dermaplaning Wand

As a brand that’s committed to helping women look and feel their best from head to toe, Hydro Silk is on a mission to make all women feel confident and embrace their unfiltered beauty. According to the SeekHer Shift 2022 Report on the State of Women’s Mental Health, social media has a strong impact on beauty standards. In fact, 31.8% of women say their body image and self-esteem are negatively impacted by social media, while 42.3% say they have difficulty showing themselves forgiveness and self-love because their imperfections make them feel less worthy or valuable as a person. As part of the Hydro Silk’s “You, Unfiltered” campaign, beauty influencers will use the innovative mirror to produce live, unfiltered beauty content across Instagram and TikTok during the month of May, to align with Mental Health Awareness Month.

Our journey to launch was challenging, as we spent months trying to secure a prominent woman who would get up-close, ditch the filters and dermaplane live, but everyone we asked was uncomfortable with the idea,” said Melissa Murphy, Senior Brand Manager for Schick Hydro Silk. “We realized that while the conversation about going unfiltered isn’t necessarily ‘new’, many well-known influencers, whom millions of women look up to, still don’t feel comfortable being completely vulnerable and unfiltered. That told us how important this message was, so we pivoted our strategy and challenged a group of authentic and diverse social media influencers to share their stories and kick-start a new conversation about beauty.” 

To showcase the mirror prototype, several beauty influencers will live-demo the new Hydro Silk Dermaplaning Wand while speaking to the mental benefits of being unfiltered, and share how it boosts their confidence inside and out. The brand hopes that these authentic experiences about the unrealistic beauty standards that permeate our society will spark an open dialogue during Mental Health Awareness Month and beyond.

Consumers are encouraged to tune into the live sessions then get up-close, embrace their natural authentic selves, and share their unfiltered content using the Hydro Silk Dermaplaning Wand with the hashtag #HydroSilkUnfiltered. To tune into the live sessions, consumers can follow Hydro Silk on Instagram @schickhydrosilk to learn more about upcoming livestreams.

The Hydro Silk Dermaplaning Wand is a new refillable, premium, full-face dermaplaning tool. The product features a professionally inspired ergonomic handle, exfoliating edge with unique micro guards to protect delicate facial skin, and offers seven skin benefits, including:

  • Removes fine hairs
  • Radiant skin
  • Smooths
  • Softens
  • Improves skin texture
  • Helps absorption of lotions and serums
  • Smooth make-up application

This multi-purpose tool is dermatologist-tested and clinically proven to create a flawless base for makeup or skincare product application and makes it easy to skip the salon and dermaplane from home. The Hydro Silk Dermaplaning Wand is currently available for purchase in stores, on retailer websites and at Schick.com.

To further the conversation, Hydro Silk worked with its beauty influencer partners to identify SeekHer Foundation, an organization that amplifies advocacy for women’s mental health. Their advocacy projects spotlight the unique challenges disproportionately impacting women to find sustainable solutions that better support their well-being. Hydro Silk will support the organization with a one-time donation this Mental Health Awareness Month.

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