Caroline Hirons Breaks Into Beauty Tech With Skin Care App Launch

Caroline Hirons, the British aesthetician and influencer, has launched her new skin care app on 13th of July.

The free Skin Rocks app will provide curated information and advice on the type of skin users have, and will then match products best suited for the individual.

A soft launch was held on 28 June, when it was offered to the 120,000 members of Hiron’s Skincare Freaks Facebook group for testing.

The beta launch made it to number four on the top free apps in the Apple chart within 12 hours, according to Hirons.

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We have been blown away by the response and cannot wait to share the fully loaded Skin Rocks App with our industry peers at our official launch event on the 13 July,” said Hirons.

The app has been launched as a part of the Skin Rocks Limited business, which creates skin care kits featuring products hand picked by Hirons.

Dubbed the ‘queen of skin care‘, Hirons has over 37 years of experience in retail, including 25 years working as a consultant in the skin care industry.

She launched a book in 2020 titled Skincare: The ultimate no-nonsense guide, which won the British Book Awards Non-Fiction Lifestyle Book of the Year in 2021.

COSMETICS BUSINESS

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“I started my platform when I was about 14, when I was a freshman in high school. That was the year that my mom started letting me wear makeup to school — I had always wanted to wear it before, but she hadn’t let me. When I was finally allowed to wear makeup, I was so excited that I started watching a lot of YouTube videos and doing so much research. I would literally write things down on my phone and go to the store and buy all of the things I wrote down. I kind of became a source for makeup advice for all of my friends during that time, especially a lot of my friends on Twitter.”

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“That’s kind of why I wanted to create this platform. It was just a source for them to use. I would post my favorite foundations, different videos that I liked, and photos of other peoples’ makeup that I was really inspired by — because, at the time, there wasn’t really a platform like that on social media in general but especially on Twitter highlighting women of color in the makeup industry. I really wanted to be a voice in that and really highlight that niche. My career started to grow but I was also just a regular teenager in high school, so I graduated high school early at 16 and then, after high school, I decided to go to aesthetics school.”

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