At first, I used the e.l.f. 16-Hour Camo Concealer like any other concealer, covering blemishes, redness, and the undereye area. It provided full coverage without looking cakey or feeling too heavy, and it blended nicely into my skin using the e.l.f. makeup sponge. After a successful full day of wear, I decided to try it as a base on my entire face next. Surprisingly, it held up very well.
I have more oily skin in the summer and combination skin during the winter, and the concealer is the best mattifying base makeup I’ve ever used. It’s easy to build on with setting powder, contour, and highlighter. Plus, it’s long-lasting, even in the most trying days. The product leaves my skin looking and feeling flawless, and I’ve sworn by it for a year now — for just $6 a pop, I don’t think I’ll ever use anything else.
With 18 shades to choose from, it’s easy to find the right colors to match my skin. I use Fair Warm as my foundation and go with Fair Beige to brighten my undereye area and nose; doing so gives my skin a little more dimension and color before using setting powder. Not only has this concealer simplified my makeup routine, but it also saves me a ton of money in the long run, which is huge for a beauty lover on a budget.
Wearing a face mask has changed the way we do a lot of things, including our makeup. With half our faces covered while out in public, it seems silly to buff out some bronzer or swipe on some lipstick. That’s why people have been trying more creative eye makeup looks. If you’re searching for an easy way to make your eyes pop while wearing a mask, thousands of Amazon shoppers recommend the Essence Lash Princess False Lash Effect mascara.
With more than 73,000 rave five-star ratings, it’s officially Amazon’s best-selling beauty product (beating out the popular Revlon One-Step hair dryer). And according to the brand, the Essence mascara is so popular that a tube of it sells every 10 seconds. The reason people love it so much? As the name implies, it’s like wearing false eyelashes, but without going through the trouble of adhering them. The gluten- and cruelty-free mascara comes with a tapered fibre brush that separates lashes while simultaneously giving them dramatic length and volume.
In fact, many reviewers have crowned it the “best mascara,” and some say they even prefer it to high-end options.
“When I tell you that I’m a mascara snob, I’m not even remotely kidding,” one reviewer wrote. “I spend a small fortune on mascara. My go-to is usually Dior or Pat McGrath… and then I found this. It volumizes, lengthens, and the brush is heaven! And it’s super buildable. I’ll never wear anything else again! Seriously, just get it. You won’t regret it!”
Another chimed in, “This mascara is amazing. I was spending so much on other mascaras, but decided to try this one because of the price. I had zero expectations and was so surprised to love this one more than the $30 mascaras I had been using.”
Essence claims the mascara won’t clump, flake, or fade throughout the day— and the majority of shoppers seem to agree.
“This is the best mascara ever,” another reviewer wrote. “It goes on easily, [has] perfect coloring, and [I] love the way the handle is designed — [it] makes it easy to grip the product while putting it on. [It] stays on all day [with] no smudges or smears. Also, you can’t beat the low price.”
At $5 a tube, the Essence mascara is one of the most affordable on the market. The brand also sells three other mascaras that are almost as popular, which you can get in a pack of 4 for just under $20. If you’re looking for a way to give your lashes some dramatic length, add a tube of the Essence Princess Lash Effect mascara to your cart on Amazon.
Liquid eye shadows are among the trendiest makeup formulas right now, with new versions dropping from a variety of brands seemingly every week. Devotees favor them for their ease of use, blendability and intense color payoff. But there are a few key tricks to finding the right formula and applying it like a pro.
“When it comes to these formulas, a little goes a long way,” says makeup artist Beau Nelson. “The best way is to use a synthetic brush, apply thin layers and use the brush to buff edges for a clean transition.” Makeup artist Katie Jane Hughes agrees, nothing that fingers are fine in a pinch, but “the oils in your fingers can often break up the oils in the product.” One major benefit of using a liquid shadow is that it doesn’t require the use of a primer: They “basically act as primers with color. They work well amazingly on their own, or even as a base for powder shadows,” explains Hughes.
Liquid eye shadows are also the unsung heroes of the makeup bag because of their versatility. Both makeup artists we consulted agree that the multi-tasking capabilities of these formulas are particularly impressive. “Metallic, pale and medium shades can look best as highlights. They can also act as blush — just mix a tiny bit of foundation to extend the product’s dry-down time,” says Nelson.
Now that you know how to apply them like a pro, here are the best expert-recommended liquid eye shadows to add to your collection. Read on to see (and shop) them all.
Danessa Myricks Beauty 24-Hour Cream ColorFix
Channel your inner artist with Danessa Myricks Beauty ColorFix 24-Hour Cream Color Matte. This ultra-long-wearing cream color can be safely used on lips, eyes, face, and body. ColorFix’s unique silicone-polymer base can be mixed to create custom colors and finishes.
Powder-finish formula (that doesn’t feel powdery) smooths on with a doe foot applicator. Silky, blendable color melts into skin, creating a pretty, diffused effect that lasts. A little bit adds some depth to the eye area; add more for a refined, modern wash of color. Comes in seven shades inspired by dreamy Southwest landscapes.
Illuminate your eyes with Glitter & Glow Liquid Eye Shadow by Stila Cosmetics. This lightweight and water-infused formula provides long-lasting coverage, without ever flaking. Boosted with mica, this highly-pigmented formula reflects the light around you, revealing a glowing appearance.
Creates a sheer veil of color that locks onto lids without creasing (so no need for primer). Ultrafine pigments are enveloped in a buttery base for a silky, blendable formula that swipes on easily. Comes in six shimmery, long-wearing shades.
This gel-based formula is long-lasting, quick-drying and 100% eye-catching! Formulated for comfortable wear and minimal fall out, this opaque liquid eyeshadow delivers high-impact, multi-dimensional glitters and pearls in a quick-drying gel base.
Smith & Cult Glitterbaby Metallic-Shift Eye Shadow
Next level liquid glitter eyeshadow. Smith & Cult’s Glitterbaby Metallic-Shift Eyeshadow features black micronized pigments that transform to a deeper metallic as you blend. Build color intensity and depth. Wear as a sparkling metallic or smudge for a smoky look.
For some days and for some people, foundations and concealers just feel like way too much work — and way too much coverage. While there’s certainly a time and a place for a full-coverage face, there’s no denying the effortless and hydrating properties of a tinted moisturizer. But although the concept of a tinted moisturizer sounds pretty simple, there are tons of specific ingredients that make the difference between an OK tinted moisturizer and an amazing one. And by “amazing tinted moisturizer,” I really mean one that actually — well, you know… moisturizes.
So ALLURE editors asked makeup artists and cosmetic chemists to break down what they think are the best tinted moisturizers out there. If you love makeup that comes with added skincare benefits for plump, dewy, and hydrated skin, try one of these picks.
Whether you end up loving an older staple from a brand like Laura Mercier or an experimentative new take like Ilia Beauty’s pigmented serum, you’ll find your skin is in much better shape for it.
BareMinerals Complexion Rescue Tinted Hydrating Gel Cream
Many tinted moisturizers have powder pigments that soak up skin’s oils, zapping some of the natural moisture from your face. To fix this, BareMinerals coated its pigments in lauroyl lysine, an amino acid derived from coconuts.
“Because the pigments are cocooned, they won’t dry out your skin. Instead, the formula feels very soft and silky,” says cosmetic chemist Ni’Kita Wilson. When you mix those pigments with glycerin and squalane, you get a formula that “actively promotes hydration.” In addition to containing moisturizing ingredients, the light, cooling gel evens out skin tone and minimizes redness, which means all you’re left with is a soft, dewy glow.
Tarte’s tinted moisturizers have always been an Allure editor favorite, and its latest version is no different. The Maracuja Tinted Hydrator combines the skin-nourishing properties of maracuja oil with plumping hyaluronic acid and collagen, plus brightening turmeric, for skin that glows well after you’ve taken this off.
Squalane, hyaluronic acid, and niacinamide join forces for Ilia’s Super Serum Skin Tint. With the added benefit of sun-protective SPF 40, this thick, hydrating serum offers up light but buildable coverage you can rub in quickly and easily with your fingertips.
Even though its only available in a few light shades, Allure associate beauty director Sarah Kinonen loves this BB Cream Tinted Moisturizer for its hydrating ginseng and brightening fruit extracts. For those who are extra prone to redness, you can also turn to the brand’s Best of Beauty-winning CC Red Correct.
With its pH-balancing glycerin, squalene, and sunflower seed oil, it’s clear to see why Burt’s Bees Goodness Glows has such high ratings online. What’s more: It contains antioxidant green tea extract that reduces redness, leaving behind a calm, even base for its sheer pigments.
This tinted moisturizer is free of pthalates, parabens, and 1,500 other ingredients that the cruelty-free brand has identified as potentially harmful or irritating, so you’re left with only tried-and-true elements, like glycerin and sodium hyaluronate.
“Both of these ingredients are humectants, meaning they draw moisture to the surface of the skin to keep cells hydrated,” says Wilson. The creamy formula is more pigmented than most tinted moisturizers, so it does a great job of covering imperfections. One catch: Its thick consistency makes it a little difficult to spread, so you’ll likely end up using more product than usual.
Laura Mercier Tinted Moisturizer Natural Skin Perfector
Ask any beauty fan and they’ll likely tell you that Laura Mercier’s is the first tinted moisturizer they ever used — and fell in love with. With its sheer, buildable coverage and moisture-packed formula, there’s a reason this product is a cult favorite and four-time Allure Best of Beauty winner.It’s noncomedogenic, but those with acne-prone or oily skin may benefit even more from the upgraded oil-free version of the formula.
For skin that needs a hefty dose of hydration, this illuminating tinted moisturizer packs a major punch. It contains glycerin, which leaves skin feeling soft and plump while dimethicone wards off dryness throughout the day.
“Dimethicone reduces transepidermal water loss, which is when water escapes through the skin and into the atmosphere, so it works long-term to increase skin’s hydration,” explains Wilson. And thanks to the smallest, tiniest shimmery gold particles, you’re left with a natural, allover glow that will have people asking if you just got back from vacation.
Just like Clinique’s beloved Moisture Surge cream, the Sheertint Hydrator penetrates deep beneath the skin to hydrate and calm the skin — that’s thanks to its strong concentration of cucumber extract, aloe, and hyaluronic acid.
Josie Maran’s Protect + Perfect is less of a tinted moisturizer and more of a tinted sunscreen, and we’ll take all the sun protection we can get. Alongside its SPF 47, this formula is very lightly tinted with pigments in one tan shade, giving it just enough color to mask slight skin imperfections and give its wearer and warm, sun-tanned look.
L’Oréal Paris Visible Lift Luminous Serum Tinted Moisturizer
Consider L’Oréal’s Visible Lift Luminous Serum the perfect solution to skin that needs an extra boost of shimmer for radiance. Available in five warm shades, this tinted moisturizer acts more like a highlighter than your average formula, so feel free to pat a little extra on all the high points of your face.
It’s not shocking at all that a brand that Neutrogena could deliver one of the best tinted moisturizer formulas out there with ingredients like vitamins A, C, and E. On top of all those antioxidants, Healthy Skin Tinted Moisturizer also contains small pearlescent pigment that provide a glowing, dewy sheen.
Sensitive-skinned girls, Nars has got one just for you. The silky-smooth Radian Tinted Moisturizer has a formula that’s both oil-free and made without parabens or synthetic fragrances, so you won’t have to worry about irritation or clogged pores.
“This is a really great product to apply with your fingertips; it’s super sheer and easy to blend,” says makeup artist Ashleigh Ciucci. “Or you can tap it on with a sponge to build subtle coverage.” Its barely-there coverage might be a little too light for those with post-breakout redness or discoloration, though, so have a concealer on hand for touch-ups.
This highly rated tinted moisturizer formula from No7 is a fan-favorite for low-effort application and comfortable light coverage. Although it contains SPF 15 for sun protection, we still recommend wearing an SPF 30 or higher underneath it, especially if you plan to go outside.
This thick and creamy skin tint from Philosophy has slightly higher coverage than other tinted moisturizer, according to Dall’Asen. But you can still apply it directly with the fingers just like you would your favorite moisturizer for effortless all-over coverage with a slightly matte finish.
Gone are the days of multi-stop trips to Target and Ulta Beauty for beauty finds. Thanks to a new partnership between the two retailers, you’ll be able to snag all of your favorite Ulta Beauty products while checking off your to-do list inside Target.
Ulta Beauty at Target is a new immersive experience designed as a shop-in-shop. Located next to Target’s own beauty section, the new partnership was birthed out of a desire to introduce Target customers to brands not available at the popular one-stop-shop. Where Target has always housed brands like Sonia Kashuk and No7, Ulta Beauty has a more expansive assortment of brands that can enhance the beauty experience at Target, including Uoma Beauty, Colourpop, Lancome and more.
“We couldn’t be happier about bringing these two trusted brands together to redefine retail beauty experiences,” Brian Cornell, Target’s chairman and CEO, says in a press release. “This matchup brings Ulta Beauty’s coveted prestige beauty assortment, category expertise and guest loyalty together with Target’s high-growth beauty business and the ease and convenience of our industry-leading fulfillment services.”
Target also has plans to train its staff to perform the same consultative services customers receive in a regular Ulta Beauty store. Plus, Target’s contactless same-day fulfillment services—Drive Up, Order Pickup and Shipt—will be available for Ulta Beauty at Target purchases at participating locations. But don’t run to Target or jump on the website just yet—the first Ulta Beauty at Target locations will launch in 2021. In the meantime, shop your favourite beauty picks from Target and Ulta Beauty.
When your skin is naturally shinier than a glazed donut, the struggle is real when it comes to finding a foundation that controls excess oil and stays in place all day. To say that wearing foundation when you have an oily skin type is tough may be a massive understatement, but it’s not completely impossible.
More often than not, the reason that makeup slips and slides down oily complexions is because it’s the wrong formula. “Some of the most common mistakes that people with oily skin make is wearing the wrong foundation,” explains celebrity makeup artist Daniel Chinchilla who works with Ariana Grande. “They choose foundations that are for dry skin or formulas that have a glowing finish to them. You should definitely stick to foundations that are matte and possibly oil-free.”
Make Up For Ever Mat Velvet + Mattifying Foundation
No one likes a quitter, so when you’re choosing a foundation that will keep you shine-free, opt for a formula that will stick around for the whole day. Along with keeping excess oil under control, MAKE UP FOR EVER’s tube offers full coverage that isn’t cakey or pills as the day goes on.
Giorgio Armani Beauty Power Fabric Longwear High Cover Foundation SPF 25
Armani’s newest foundation is the matte counterpart to its cult-favorite Luminous Silk Foundation. This formula glides on like velvet and will keep oil at bay without settling into any fine lines or wrinkles.
Although L’Oreal’s tube helps you achieve a shine-free complexion, it won’t leave your skin looking flat. Its demi-matte finish conceals imperfections and lasts for up to 24HRS, so those blotting papers in the bottom of your makeup bag are no longer necessary.
The next time you find yourself in a heat wave or you’re finally taking that SoulCycle class after work, this foundation is your best bet. Its formulated to keep skin from looking like an oil slick throughout heat, sweat, and humidty.
Tarte Amazonian Clay 12-Hour Full Coverage Foundation
This foundation is spiked with Amazonian Clay which sucks up excess oil and erases pores without drying out complexions. Even better: its coverage lasts up to 15 hours, so you can skip your previously scheduled lunchtime touchup.
You’ve probably seen Tower 28’s sunny, beach-inspired products on your Instagram feed. Welcome to Artist Spotlight #24 series on my blog.
After dealing with embarrassing flare-ups throughout her career, while working for some of the biggest brands in the beauty industry, Liu wanted to create makeup products that people with sensitive, compromised skin would feel good about using.
In under two years, Tower 28 has become known for its clean formulas, beach-inspired shades, colorful packaging, and accessible price points.
However, while Tower 28’s cult-favorite SOS Daily Rescue Spray has the National Eczema Association’s Seal of Acceptance, the brand’s products aren’t just for people with eczema or other chronic skin conditions.
“My hope is the products aren’t just for people who suffer from eczema or have problem skin like mine,” Liu tells InStyle. “It’s been fascinating because if you were to look at the people who tag us on Instagram, there’s everything from beauty guru full makeup looks to people who are more into skincare. It makes me so happy because I wanted this brand to be for everyone.”
Find out how Liu broke into the beauty industry, her thoughts on the future of the clean beauty movement, and so much more.
How did you wind up working in the beauty industry?
My first job out of college was consulting. I didn’t feel an attachment to the work I was doing because once I was done a project somewhere I would leave. I went through what I call my quarter life crisis, and went to business school with the intention of changing careers. I don’t consider myself to be a super glam person or a beauty junkie, but the way people engage with beauty products and the psychology of beauty products has always fascinated me. Putting on makeup can be a confidence boost, and as someone who’s aging and has had compromised skin, I understand that experience. So, I went to USC for business school and did my first internship at L’Oréal with Maybelline. Then I worked at brands like Smashbox and Kate Somerville. All the while, I always knew I wanted to do my own thing but I’m quite a risk-adverse person. The idea of walking away from a job with a decent salary and raising money to start a brand was really scary. In the end, I ended up raising money from friends and family and that’s how I started Tower 28.
What is the inspiration behind Tower 28?
I’ve had compromised, inconsistent, eczema-prone skin since I was in college. You see it addressed in skincare, but not really in makeup. I really wanted to wear makeup when I had flare-ups, but my biggest fear was making it worse by using products. I also felt self-conscious at work when I was presenting products to people and my hands had eczema on it. I’m sure part of it was in my own head because no one ever said anything to me, but it made me want to create something that could help people with compromised skin who felt guilty or bad about wearing products.
My parents immigrating to America from Taiwan is the second thing that’s inspired the brand. I was born in the U.S., grew up in California, and felt very American, but I still felt a little bit on the outside because I didn’t fit into what was considered the typical standards of beauty. That’s part of the reason why the brand has a beach theme to it. I’ve lived in Southern California near the beach for so long and you don’t just see blue eyes and blonde hair. Tower 28 is a real place on the edge of Santa Monica and Venice, and you could not find a more diverse group of people there. I wanted to tell a different story about the beach, and bring clean beauty to a larger group of people.
California just passed the Toxic-Free Cosmetics Act. As a clean beauty brand founder, how do you think this bill will affect the industry?
In general, as a wide statement, most businesses will not change unless there’s a real threat to their business. However, I’m happy that it’s happened and I hope it’s the tip of the iceberg. I think the consumer and the demand for clean products what will ultimately change the industry. I don’t think people think this new legislation is strict enough, especially if they’re already using clean products.
What Tower 28 product are you most proud of?
The product I’m most proud of and personally reliant on, is our SOS Spray. We recently announced that we’re launching a jumbo size on Instagram and all of the comments were from people saying how excited they are. I’ve had this skin problem so long and started the brand not knowing I’d make something that really helps me, and then so many other people. It’s exactly all of the things I wanted to get out of creating a brand. Outside of that, I also think it’s cool that we don’t just have one hero product. We only have a few SKUs, but they’re all pretty productive.
I hope to provide access to mentorship and education at a time where so many Black founders are suddenly being seen and there’s an influx of demand. Since I’ve worked in the beauty industry for 17 years, I’m able to help people connect the dots, find mentors, and hopefully leverage this moment. A huge part of the success I’ve had in my career is due to my network and community in the industry, which in itself is a privilege.
Bronzino Illuminating Cream Bronzer
For a natural, streak-free glow, a cream bronzer is your best bet. Tower 28’s buildable formula blends like a dream, thanks to skin-conditioning ingredients like mango butter and calming green tea extract. It comes in two shades” West Coast is a medium bronze with neutral undertones, while Best Coast is a deep bronze with red undertones.
What do you get when you combine everything you love about your favorite lip balm and gloss? Tower 28’s ShineOn Lip Jelly. The six translucent shades (including this red) offer high shine and hydrate lips — without any stickiness.
This isn’t your average refreshing facial mist, the cult-favorite spray is formulated with hypochlorous acid, an ingredient that helps reduce bacteria and inflammation, which in turn, can soothe compromised skin and prevent acne.
There’s no right or wrong way to use this tinted balm. Dab it on your eyelids, lips, and cheeks for a luminous, sheer wash of color. The three available shades are inspired by the warm tones of a Santa Monica sunset.
Available in four shades inspired by alternative milks, the milky edition of ShineOn Lip Jelly is a level up from the original. It’s infused with apricot kernel and raspberry seed oils to nourish and protect lips from free radicals and environmental aggressors.
Top four French makeup artists have spoken about high-quality, democratically priced future cult classics that they stock up on in U.S. drugstores. Here, 12 steals you should add to your beauty repertoire, with some of my tips along the way.
Batiste Original Dry Shampoo
“When you have bangs, dry shampoo is your best friend. I also use it to give my hair texture and help shape and style it. I love the mini travel size version.”
My tip: working early mornings and late evenings leaves me no desire to wash my hair as often as I’d wish, so, this bad boy has been my third-day staple for years! It comes in a variety of different scents and sizes, as well.
“You can create a smoky eye on the go in just two minutes. I bought the entire shade range and pick one each day based on my mood.”
My tip: the shade MILK from this lineup is an industry staple white base, perfect for other shadows to pop on the lid or in the waterline. No-budge formula of this pencil has been around for years for a good reason.
“This mascara not only makes your lashes look longer and full, but lets you easily add more than one coat without clumping.”
My tip: this industry staple is one for a reason, with almost every brand out there trying to recreate their own version of a result that this mascara gives you. Volume, length, separation, longevity – it has it all. It also comes in a waterproof version, and a variety of fun shades!
“I keep a few of these with me so I can use it on my clients and give it to them for touch ups or a night on the town. The formula is rich, velvety, and easy to apply, and the pen doesn’t need to be sharpened.”
My tip: if you can’t find this product in your local stores, I recommend Maybelline’s SuperStay Ink Crayon as an alternative.
“I mix this serum into foundation to get rid of bags. I place two drops into the palm of my hand, add one dot of foundation, blend with my finger, and smooth it from the inner to outer corner of the undereye area.”
My tip: for a quicker and better result, use this product by itself before makeup application. Perhaps along with a moisturizer, while you’re working on the eye makeup or brows.
Oh boy, my eyebrows were a casualty of the early teens in the sense that when I say I tweezed them into one singular line of hair, it’s not at all an exaggeration.
After time passed and trends evolved, I finally decided it was time to restore the damage I’d done on my brows. Thankfully, my brows — through years of training — rose from the ashes like a phoenix, and now, I tend to them like the miracle story they are. That of course includes using a brow gel on the daily so they look their best.
And since I generally try to scale back my makeup-wearing days to care for my skin, I often prefer to restock my usual makeup staples from more budget-friendly options — which is exactly how I found my new holy-grail brow product, the NYX Cosmetics Control Freak Eyebrow Gel.
As is the case with most great makeup discoveries, I started with a Google search and ended up on Amazon. In my quest to find a dupe for my usual brow gel, I came across this NYX one thanks to the thousands of glowing reviews of the formula. Then, after spotting the $5 price tag, it was on my mind to purchase within seconds.
Since I first tried Glossier’s Boy Brow years ago, I’ve been sold on it. It gives my brows just enough hold without feeling sticky and locks them in place throughout the day unlike any formula I’d used before. But with a $16 price tag, I wasn’t above finding a dupe, which in and of itself gives me a high, if you will. And based on the reviews, it’s clear I’m not the only one who’s made this discovery.
“I bought this because I ran out of Boy Brow and didn’t feel like paying for a refill,”said one Amazon shopper. “I’m SO glad I didn’t. I will be using this from now on. This holds brows in place and isn’t heavy. You only need to sweep over the brows one time and you’re good. For such an affordable product I’m seriously so impressed, I don’t usually buy cheap makeup but this has blown my mind and now I’m wondering why I’ve been spending so much money on products that might work as well as drugstore brands.”
I’d have to agree. The clear gel tames my brows into a natural and defined shape, and keeps them that way throughout the day without ever feeling heavy or sticky. And at a price tag that’s less than a latte, it’s one staple I plan on keeping in my makeup bag for a very long time.
Finding the perfect eyeliner is the kind of undertaking that can take years of trial and error. There are hundreds of options in the beauty aisle and even more online, but how do you know which one is best without swiping it on? Not to mention the wad of cash spent experimenting with different formulas. In short, the search is exhausting.
But before I dive into the products themselves, let’s talk about what makes a good eyeliner. For starters, it needs a rich pigment. No one has time to stand in the mirror swiping on layer after layer of eyeliner — all that ends with is red, watery eyes and an exhausted arm. Next, the application needs to glide on with ease. You don’t want a liner that involves tugging on your skin or skipping along the lash line. And finally, you need a formula that stays put all day long. There’s nothing cute about sporting raccoon eyes come lunchtime.
As for the formula, the choice is up to you. There’s pencil, gel, liquid, and marker options. If you’re an eyeliner newbie, I recommend sticking with a pencil or marker applicator, which are more foolproof. But those with experience or a love for a dramatic cat-eye can grab a liquid of gel formula for optimal results.
Here are the 13 best eyeliners for every look and budget:
This eyeliner has won over the hearts of thousands of reviewers. It’s garnered over 10,000 five-star reviews on Sephora and users can’t stop raving about the smooth application, rich pigment, and smudge-free formula. Not to mention, there’s over 30 shades to choose from with matte, metallic, and satin finishes.
If you find it hard to handle eyeliner, you’ll love this curved-tip option. It’s a pen applicator with a bendable, angled tip that allows the liner to be flexible at whatever angle you need. No more awkward arm positions to draw your perfect line.
Best Splurge: Giorgio Armani Eyes to Kill Designer Eyeliner
For days when bold liner is a must, reach for this luxury option from Giorgio Armani. It’s a water-based formula that has a glossy finish like a liquid liner and it stays locked in place all day long (no lie). If you’re a liner newbie, we do recommend experimenting with this liner first because it dries quickly, which is a good thing, but it leaves little room for mistakes and redos. All in all, this splurge-worthy liner is a must-have, even if you only save it for special occasions.
It’s vegan and free of sulfates, parabens, phthalates, and many more toxic ingredients. But don’t let that make you think it doesn’t apply well, too. This gel liner glides on smoothly and doesn’t wear off mid-day. It’s also versatile if you want to blend it or smudge it around for more of a sultry, smokey look.
Best Pencil: Marc Jacobs Beauty Highliner Gel Eye Crayon
In our honest opinion, there’s no better soft-pigment option than this liner. If you prefer a pencil liner but you don’t like the sharp, pointy edge digging into your lash line, you have to try this eye crayon. It works the same as an eyeliner, but the formula is creamy and glides on like butter. And since the color is highly pigmented, swiping on one line does the trick. Plus, if you find yourself head over heels for this formula, you’ll love the 36 different colors it’s available in, too.
Best Liquid: Urban Decay Perversion Waterproof Fine-Point Eye Pen
If you’ve ever tried to master the barely there liner look, you know the struggle. That’s why we love this fine-point pen that makes drawing on practically any look a breeze. The fine tip is also flexible so you can flick out the ends and even draw graphic lines, if that’s your style. As for the pigment, it’s really black and dries semi-matte.
Gel eyeliner can be a wee bit intimidating, but the result is gorgeous. For starters, the color goes on bold, like, super bold. And the color dries in place relatively quickly, so you have to apply with speed and precision. But once you overcome that hurdle, the end product is truly unique. This award-winning formula stays put for up to eight hours and is water- and sweat-proof.
Best Waterproof: Stila Stay All Day Waterproof Liquid Eyeliner
Whether you’re taking a dip in the pool or plan on sweating (or crying), you need an eyeliner that promises to stay put for hours. This liquid liner stays on all day and night and no drop of water will cause it to fade, crack, or run. It’s truly magic.
Sure, black and brown liners are classic, but there’s something fun and youthful about applying poppy colors to your lids. These vibrant hues can be worn alone or atop your everyday black liner. Even if they aren’t the traditional pick for your 9 to 5, you’ll still have fun playing with them over the weekend.
Best White: KVD Vegan Beauty Cake Pencil Eyeliner in White Out
White eyeliner: You either love it or hate it, but truth be told, it can make a huge difference. Often suggested for smaller eyes, adding white liner can make your eyes pop and help you appear more awake, even if you only slept for three hours last night. This one doesn’t look chalky or flake throughout the day, and it glides easily so you don’t have any gaps or bumps in your liner look.
Best Glitter: Urban Decay Heavy Metal Glitter Eyeliner
Calling all the glitter obsessed! This sparkly eyeliner is so festive and perfect for adding glitz to otherwise neutral looks or amping up your eye look for a special occasion or holiday. There are over 15 shades to choose from and each are chock-full of glitter and sparkles. Consider it confetti for your lids.
Best for Cat Eyes: Lancôme GRANDIÔSE Bendable Liquid Eyeliner
Any tool or product that makes it easy to master a perfect cat eye is easily worth hundreds, if you ask us. This bendable eyeliner has a 35-degree bendable wand that is super thin and allows you to hug tight to the lash line without curving or skipping. This liquid liner is a fan-favorite and has a creamy, black finish that won’t smear.
Best for Waterline: Charlotte Tilbury Rock ‘N Kohl Eyeliner Pencil in Eye Cheat
While you can apply just about any pencil liner to your waterline, this nude liner is our go-to pick. You won’t be able to see a pigmented line when you apply, but adding this neutral tone to your waterline makes your eyes appear bigger and brighter. And the best part is, no one will know your pro-level trick for making your eyes pop.