6 Things You Need To Know About Jamie Genevieve’s Skincare Routine

Jamie Genevieve @Jamiegenevieve. Makeup artist, YouTuber, CEO, an overall STUNNER!

Welcome to Artist Spotlight #31 series on my blog.

What do you do?

Make-up artist, digital creator and founder of Vieve.

What do you love most about your skin? 

I have little beauty marks on my right cheek and one prominent one under my right eye, which I love to fill in and enhance. I never disliked them, but after receiving messages from others saying that seeing me embrace and love my beauty marks made them love theirs too, now I really do love them. I’m grateful that my skin is pretty resilient too – there were a few consecutive years where it took a bit of a beating when I was finding my groove with make-up. Plus, I wasn’t exactly skincare savvy back then! 

What one skin issue do you wish you could fix? 

Probably scarring. I can be a bad picker, especially when I’m a little stressed. If I do have a naughty pick, the marks can last for weeks, but I’m getting to know my way around gentle acids and vitamin C, which help a lot. I try my best to leave my skin alone, and since I started double cleansing every evening, I’ve noticed my skin is much smoother in texture and I’m hardly getting any blemishes. Double cleansing is something I only started doing at the beginning of lockdown and I love it! I usually start with an oil cleanser, like the Kiehl’s Midnight Recovery Cleansing Oil, and then go in with a cleanser that has a bit of lather, like the CeraVe Foaming Cleanser.

What’s your favourite skin product and why?

Only one!? I’m going to say two if that’s okay… I absolutely love the SkinCeuticals H.A. Intensifier, because it’s so gentle and soothing but really floods my skin with hydration. I use it day and night as a first step in my routine and have done for a fair while now, I’m on my third bottle! My second pick is the Ole Henriksen Phat Glow Facial. It’s a treatment mask and my go-to for when my skin needs some TLC – I love using it before an event. Super easy to use, you just massage it into the skin until it goes from pink to white, leave it on for 15 minutes, then wash it off to reveal your bright, glowing, baby-soft skin. It’s brilliant for decongesting my skin, getting rid of any dry patches and giving me a beautiful fresh canvas for make-up.

What was your first skin product purchase?

I think it might have been a Simple moisturiser, or maybe it was a Boots own-brand… I just remember it smelled like cucumber and, of course, at the age of 13 or 14 I probably used it once every few weeks! It’s so funny to think back on that time now that my skincare routine is something I enjoy making time for every day and night. I can’t think of anything better – as much as I love make-up, I love taking it off too.

What’s the one product you wouldn’t be without?

I love my Nurse Jamie Facial Roller. It’s a must whenever I travel (and so good the morning after a few glasses of wine!). I’m trying to get into using my gua sha tool but I think I need a lesson on how to use it properly – or maybe it’s just that I love other people doing it for me! I love to treat myself to a facial too – booking myself into spas is one of my favourite things to do.

Take us through your Sunday skincare routine:

Sundays are my favourite self-care days. I usually spend the whole day in my comfies and I definitely squeeze in a bubble bath. In the morning I keep it super simple: I whack my SkinCeuticals H.A. Intensifier on and then a nice moisturiser – I love the Glow Recipe Watermelon Juice when I want something light and fuss-free. Something I’m trying to be strict with is wearing SPF, so every morning I make sure to use one. I really like the Shiseido Clear Stick UV Protector SPF50 – it works great under make-up, too. 

If I fancy a pamper, I love a Garnier sheet mask. The Vitamin-C Fresh-Mix Sheet Mask is one of my favourites – and so inexpensive! My evening routine is the same as my morning one, except I add in an acid every other night. I like the Ole Henriksen Glow2Oh Toner and the SkinCeuticals Glycolic 10 Renew Overnight. I used to think that I had to use all my products every single day for them to work best, but since I started listening to my skin and only treating it for what it needs, it seems to be much happier!

Jamie Genevieve’s make-up line, Vieve, is available to buy on Cult Beauty now.

VOGUE article

Huda Beauty – From Dreams to Reality, from Dubai to the Whole World

Huda Beauty is a cosmetics line launched in 2013 by Iraqi-American businesswoman and makeup artist, Huda Kattan. The founder, Kattan, was chosen as one of “The 25 Most Influential People on the Internet” by Time in 2017, listed as one of The Richest Self-Made Women and one of the Top Three Beauty Influencers by Forbes. In the span of 5 years, the brand has built a positive reputation on some of its products, such as fake eyelashes series, a collection of foundation, eyeshadow and some face palettes. Welcome to Artist Spotlight #11 series on my blog.

In April 2010, Huda Kattan started the beauty-related blog, Huda Beauty, and a YouTube channel. She later found success on other platforms. Kattan launched a cosmetic line named after her channel in 2013. It has since become one of the world’s fastest-growing beauty brands.

As of 2020, Huda Beauty has more than 4 million subscribers on YouTube and is the number one account on the Instagram Beauty section in the world, with over 40 million followers. The contents of Kattan’s channels are beauty tutorial-oriented: Kattan shares makeup techniques, skincare routines and personal preferred beauty products from multiple brands. On Sephora.com there are currently 55 products listed for her brand.

The first Huda Beauty product was a collection of false eyelashes released through Sephora, in Dubai in 2011 and the United States in 2015. The Kardashian sisters were reported to use Huda Beauty lashes, providing an early publicity boost to the label. As of 2018, Huda Beauty has an estimated net value of US$550 million and the company as a business is valued at over a billion dollars, according to Forbes.

In December 2017, the company received a minority investment from TSG Consumer Partners, a private equity firm which had previously invested in beauty brands such as Smashbox and It Cosmetics (both of which were purchased by major beauty conglomerates — Estée Lauder and L’Oréal).

Huda Beauty offers more than 140 products online & in-store. The beauty brand has launched an entire range of products, which include lipstick collections, face palettes like highlighter and contour, false lashes, and a collaborative product with Tweezerman. Its Samantha Lashes #7, since launch, has been ranked as one of best selling and highly reviewed lash products.

In 2018, all launched products that together bring in at least $200 million in annual revenue. Time described this “an internet based beauty brand age”, as internet-to-business beauty products have taken over a large percentage from the traditional beauty market. They own a significantly growing share of the whole market.

The price of Huda Beauty’s products has been widely seen as reasonable compared to similar products that share similar markets. Though, among blog-to-brand beauty brands, that are created by YouTubers or Instagram bloggers, the price of Huda Beauty’s products are relatively high. Bloggers mostly launch beauty products for which they set a price a bit lower than the ordinary market price, as their brand names and quality usually have not been tested through time.

However, Huda Beauty’s foundation sells at 65 Australian dollars in Australian Sephora stores, while Fenty beauty by Rihanna offers a similar market-targeted foundation at 50 dollars. Also, the first-line beauty company, Estee Lauder, sells its well-reviewed foundation “Double Wear” under 60 dollars at department stores, like Westfield and David Jones in Australia.

However, Huda Beauty’s most well known product: fake lashes “#7 Samantha” still achieve success in sales, although its price is 35 dollars in Australia. While SHU UEMURA, currently the first name in eye-related beauty section, offers fake lashes around 25 Australian dollars in department stores.

In 2017, Huda Beauty announced that it would soon be debuting a foundation collection with a more diverse range of shades. Just after this, the collection been criticized by Fenty Beauty followers that “it copies Fenty Beauty’s “Pro Filt’r” foundation collection image”. Huda Beauty’s “#FauxFilter” foundations have a selection of 30 shades, while Rihanna’s brand – Fenty Beauty “Pro Filt’r” foundation collection has 40 shades. Others, however, applauded Huda Beauty for being one of the first brands to release an inclusive range of shades in Sephora stores globally.

Huda Beauty is among the best-selling cosmetics brands in Sephora in the Middle East and Harrods in London. According to The Business of Fashion, Kattan’s background as an Iraqi immigrant in America distinguishes her from other beauty influencers. She studied finance in the United States, and pursued a career as a makeup artist in Dubai.