Prestige Makeup & Skincare Brand Lilah B. to Shut Down in 2022

Indie beauty brand Lilah B. has announced that it will close by the end of the year.

In post on Instagram, founder Cheryl Yannoti Foland said: “My labor of love has run its course. I am so grateful for our Lilah B. community of friends. Your love and support over the past seven years is what continues to inspire me and what has kept us going even through challenging times. I thank you all.”

Lilah B. was an early entrant in the clean beauty channel, with a focus on mindful ingredients and thoughtful formulations. The packaging was minimalistic, encouraging a movement to declutter, minimize and simplify.

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