What’s that you hear? Beauty vloggers around the world shaking as Jonathan Van Ness enters the YouTube arena. Van Ness, the grooming expert on Queer Eye and host of his very own podcast “Getting Curious,” is joining the ranks of the mascara-wielding and palette swatching elites with the debut of his new YouTube channel entitled JVN Beauty. The industry vet (he’s been doing hair professionally for over ten years) will do what he does best— chop, curl, dye, and braid his hair and that of his family and friends. But, Van Ness wants to ensure us all that it doesn’t stop just there. The channel will cover all types of beauty, from skincare to wellness, with the ultimate goal of each viewer feeling seen in the content.
Ahead of the launch, JVN sat down with ELLE.com to share a few of his beauty commandments. Plus, take an exclusive first look a the new channel above.
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Always Have a Mantra Moment
As an added rite to combine inner and outer beauty, Van Ness turns to mantras. “You want to be present when you’re putting on your skincare. Often, it’s going into a positive affirmation, mantra moment where it’s like, I’d just be saying like, ‘Thank you body. Thank you for getting me through. Thank you for doing everything you’re doing.’“
For Van Ness, celebrating skincare or hair rituals is more than just the end result. “Part of what makes you look beautiful is when you’re experiencing life and connected to your joy and your passion,” he says. “Sometimes, that’s not all skincare and haircare and makeup. Sometimes for me, it’s a lot of cats. It’s a lot of gardening. It’s a lot of figure skating and a lot of gymnastics.” Paired with therapy, a soothing beauty ritual works wonders for JVN’s mental health. “It’s a time where I’m giving myself a look over and just getting into gratitude and clearing my mind.“
Go Back to Your Roots
Though Van Ness has become a pioneer in every sphere he enters, his background is behind the salon chair. “I want to share what I’ve learned. I did hair full time from the time I graduated from hair school in October of 2006 until April 2018. That five and six days a week for 12 years.” So be prepared for some high-quality hair content coming from JVN’s channel. “It’s been such a long time since I had my hands in hair. I was like, I miss doing hair, and I miss salon life. I miss talking about hair and thinking more about hair.“
Slather On SPF
No UVA or UVB rays are allowed in this house. Van Ness’ best skincare advice? Wear sunscreen every day. “The sun does not come into play anymore,” Van Ness warns. “I really, really, really love a gorgeous mineral based sunscreen because I just love that thick protective vibe that mineral sunscreen can give me. I love them. I also just got really into the powder sunscreen to refresh, so I don’t have to go over my skin with a cream every few hours outside, which I really wish that I would have used sooner.”
Invest In A Good Haircut
While some people may be horrified about a three-digit price tag on a haircut, for JVN a good haircut is like a wise investment. “I think that people that aren’t hairdressers do take for granted and don’t realize that especially if it’s a long layer haircut, like this 150 bucks, you shouldn’t need to get another haircut for six months. Really, it ends up being 150 divided by six. It’s like 30 bucks a month. Honey, it’s a fire sale.”
“Everyone Is Gorgeous”
Though he’s known for giving off-the-cuff beauty advice in his Instagram comment section, Van Ness hopes that this new medium will become a reference guide for all things haircare, skincare, and self-care. “I can’t wait to share it with everyone,” he tells ELLE.com. “Whether you’re like a brand new beauty beginner or you’re someone who has been into this for decades, I want there to be something that’s in there for everyone and a place for everyone to feel welcome and to learn.”
JVN’s channel is dedicated to making sure everyone feels welcome and beautiful for anyone who feels like the beauty community has often had a narrow focus. “Everyone is gorgeous. I want everyone to know that they’re gorgeous.“