After ten years, the brand is shutting down soon after an unsuccessful relaunch.
Bite Beauty, a portfolio brand of LVMH-owned beauty incubator, Kendo, has announced that it will close later this year.
The brand shared the news in a post on Instagram:
“We are sad to share that Bite Beauty will be closing later this year. Thank you for the past 10 years of love, growth and fun. You have always been our ultimate inspiration.”
While Bite Beauty is exiting the market, associated Lip Lab locations, where shoppers can obtain custom makeup products, will remain open and expand. There are currently nine Lip Lab locations.
About Bite Beauty
Bite Beauty was founded by Susanne Langmuir in 2011 with a focus on lip products and food-grade ingredients. Highly pigmented lipstick Amuse Bouche was the hero product out of the gate when the brand launched in 2012.
Kendo took over Bite Beauty 2014. Four years later in 2018, Langmuir departed the brand, and went on to spearhead the beauty incubator SL&Co. and waterless skincare brand An-hydra. Many fans felt the brand lost its way after Langmuir’s departure.
In 2019, Bite Beauty discontinued Amuse Bouche and announced a rebrand was in the works. A year later, the rebrand was implemented with a vegan reformulation and extensions into the complexion category, but it wasn’t until 2021 that a replacement for Amuse Bouche (Power Move Hydrating Soft Matte Lipstick) was introduced. Reviews for the rebrand were mixed at best.
“In a way, I already said goodbye to Bite Beauty,” writes Christine of Temptalia. “The rebrand did not strike me as promising (I loathe ‘clean beauty’ and never liked that they were leaning into it), and when products came out, nothing made me fall in love with the brand again, only more and more disappointed over time. I’m still sad over the loss of the products from before the rebrand, LOL!”
These days, masks are as ubiquitous as hair tools and CBD-spiked skin care. Not surprisingly then, there’s been an influx of options hitting the mask market made specifically for your lips. Ahead, find 18 amazing lip masks of every variety — balms, gels, and sheets. Slather them on while you sleep, mid-commute, or before swiping on a bold lip you need to last all night. Get ready for smoother, softer-looking lips.
Summer Fridays Lip Butter Balm
Summer Fridays’ Lip Butter Balm isn’t technically called a mask, but it sure feels like one. The ultra-rich consistency coats lips in a blanket of soothing butters, including shea and murumuru, which are known to nourish dry skin. It also contains vegan waxes that make the formula extra thick and satisfying to use — especially if you’re struggling with severely dry or cracked lips. The subtle vanilla flavor definitely doesn’t hurt either.
Available in three lip-enhancing hues, Tarte’s Sea Jelly Glaze Anytime Lip Mask is perfect for anyone who loves a little tint to their lips. Infused with hyaluronic acid to quench dry lips, along with avocado, jojoba, and argan oils to lock in moisture, it leaves lip supple, soft, and smelling sweet.
Milk Makeup’s Melatonin Overnight Lip Mask features hyaluronic acid and a blend of goji, acai, blueberry, and blackberry extracts for their powerful antioxidant benefits. It not only smells sublime, but makes lips look plumper, softer, and smoother after just one use.
Henné’s Organics Lip Mask is made with ultra-nourishing oils like rosehip, avocado, sweet orange peel, and jojoba (that’s four of many) and comes from a brand fully devoted to lip care, so you know it’s legit. Its light, citrus-and-vanilla scent sends it over the edge. The best part? Leave it on as you choose — lip masks like this one don’t have a limit since their sole purpose is to soothe, plump, and moisturize.
Sara Happ is renowned for her sublime lip treatments and The Sweet Clay Lip Mask is no exception. Comprised of deep-cleansing bentonite clay, nourishing shea butter, and an Ayurvedic herb known as Swertiamarin sourced from the Himalayas, this mask means business. Its bubblegum-pink hue will makes your lips look like you’ve caked them in icing while you wear it, but that’s a bonus if you ask me. Apply it weekly — or nightly — for soft and supple lips that appear visibly smoother after one use.
Thick, luxurious, and super hydrating, this clear, jelly-like balm is like a deep conditioning treatment for your lips: Agave nectar and lanolin provide a dose of long-lasting moisture, while a hefty dose of antioxidants (literally three times the amount found in a serving of red wine) protect your pout from the elements. It’s best worn as an overnight mask, but the formula also comes in two super-pretty sheer, glossy shades (a gold-flecked rose and a cool, pinkish red) for daytime wear.
Klavuu’s Nourishing Care Lip Sleeping Pack comes highly recommended by Allure’s digital reporter Devon Abelman, who lauds it for its weightless formula and ability to bring dry, dehydrated lips back to a happy and balanced state. Enriched with avocado, sweet almond, and apricot seed oils, this Korean beauty treatment leaves lips looking and feeling instantly more moisturized after a mere five minutes.
For less than a Lincoln you can score the Burt’s Bees Lip Treatment Lip Mask, which soothes and hydrates with meadowfoam and sweet almond oils. It’s also 100 percent natural for those of you who prefer a green option.
Laneige’s Lip Sleeping Mask is an all-time Allure editor favorite. Its über-thick formula falls somewhere between a balm and a cream, and works its magic by slowly melting into your lips overnight. Come morning, lips look and feel soft, bouncy, and supple as ever. It also comes in a vanilla version, if that’s more up your alley.
While Jouer isn’t typically known for skin-care offerings, its new Overnight Conditioning & Repairing Lip Mask is a true standout I couldn’t not mention. Jam-packed with ingredients like vitamin E, shea butter, and jojoba oil, as well as hyaluronic acid to help lock in moisture, lips feel quenched for days after using it. Leave it on while you snooze for kitten-soft lips when you wake — or use in place of an ultra-thick balm for the ultimate luxury lip-care experience.
KNC Beauty’s All Natural Collagen Infused Lip Mask contains vitamin E, rose oil, and hydrating cherry extract to help plump fine lines and deeply moisturize the lips. You might remember Emma Stone’s pre-Globes selfie wearing the jelly-like lip patch, which was recommended by her makeup artist Rachel Goodwin, in order to prep the actor’s lips for the big night. Needless to say, if it’s approved by Emma and her MUA, you can bet it won’t be a letdown.
Patchology’s FlashPatch Lip Gels are similar to that of KNC’s in that they adhere to your lips, feel cool to the touch, and look slightly sheet mask-esque. The biodegradable patches feature soothing green tea extract, redness-reducing niacinamide, and peptides to help enhance elasticity and promote collagen production.
Flower Beauty’s Petal Pout Lip Mask, which just launched, is already a fast favorite. It’s portable, affordable, and, most importantly, infused with decadent mango and coconut butters to repair chapped and flaking lips.
Clinique’s Pep-Start Pout Restoring Night Mask not only comes in this unarguably cute, millennial-pink tube, but it also works like a charm on winter-worn lips. Moisturizing ingredients, like murumuru seed butter, hydrogenated castor oil, and sea whip extract go the extra mile to hydrate and simultaneously plump lips while you sleep.
Kiehl’s Buttermask for Lips is as delicious as its name implies. Chock full of nourishing ingredients like mango butter, coconut oil, and cocoa, with a creamy (not sticky!) consistency, it’s worth the splurge. Blanket your lips with a hefty coat of the stuff before bed and come morning, you’ll wake with supple, hydrated lips.
Kaplan MD’s Perfect Pout Duo feels like a dream on lips. The pillow-like balm is whipped to a dreamy, gel-cream consistency and is made of reparative ingredients like seabuckthorn berry extract and sunflower seed wax to nourish lips while you snooze.
Starskin DreamKiss Plumping and Hydrating Bio-Cellulose Lip Mask
Starskin’s DreamKiss Plumping and Hydrating Bio-Cellulose Lip Mask utilizes an innovative, coconut juice-derived, bio-cellulose technology that adheres to the lips seamlessly and feels similar in texture to Tatcha’s Luminous Dewy Skin Sheet Mask. Each one is submerged in a tropical-scented bath, which leaves lips looking and feeling juicier after just 15 minutes.
Before you scoff at the price of 111Skin Meso Infusion Lip Mask and Plumping Duo, allow me to explain why it’s worth the hefty price tag. For starters, the tiniest amount goes a long way (we’re talking the size of a pea or less here). It has also been scientifically tested (and proven effective) to give the illusion of having thicker, suppler lips after just a few uses. What’s more: It contains exfoliating ingredients, like lemon and orange peel oils, which naturally shed the top layer of skin to create an even-toned, softer surface.
As many of us become more conscious of what we’re putting in our bodies and what we’re putting our bodies through, we’re also becoming more aware of what we’re putting on our bodies. While the performance of natural makeup used to pale in comparison to products from our favorite makeup counters, there are many natural makeup brands creating products that are richly pigmented, apply beautifully, and wear as well as their more synthetic competitors. You may already be using some of them and don’t even know they’re all-natural.
But before I get into industry favourites, let’s get one thing straight: “Natural” doesn’t automatically mean a product is better or safer for you, as the FDA has nebulous criteria on just what constitutes a natural product (“natural” isn’t regulated for cosmetics, so it can be used purely as a marketing term). “There is no real definition of ‘natural’ in the U.S. beauty industry,” says cosmetic chemist Ginger King. “As long as the bulk of your material is natural, you can say ‘natural-based.’ There is no regulation. The true naturals have seals like COSMOS Natural or Ecocert — European organizations that allow up to 5 percent synthetics.”
The FDA does not have a definition for the term “organic,” either, as it is not defined by either the Federal Food, Drug, and Cosmetic Act or the Fair Packaging and Labeling Act, which they use as guidelines. “‘Organic’ usually means USDA-certified food grades. There are limited numbers of products you can make to be classified as organic green,” King says.
“‘Clean beauty’ is a much better term for the consumer as the products are non-toxic and still effective,” says King. “‘Non-toxic’ means free from undesirable ingredients listed by the Environmental Working Group. This is better than claiming ‘natural’ or ‘organic’ as they are products that perform without compromising safety. People want natural because they assume natural ingredients are safe, which is not necessarily the case. They also may not be as effective as synthetic materials.”
This brings me to another point: An ingredient might be natural or organic, but that doesn’t mean that there’s no chance you’ll have an adverse or allergic reaction to it, so it’s important to be aware of what you’re using and how your body responds.
Thanks to growing consumer concern and education, we’re definitely seeing an uptick in the use of the phrase “clean beauty.” Last year, for example, Sephora announced the launch of Clean at Sephora, the company’s new category that clearly establishes which of their products are formulated without controversial ingredients. Those that meet Sephora’s ingredients guidelines are deemed “clean” and receive the retailer’s Clean at Sephora seal.
Ingredients aside, one of the benefits of using natural products is that many, if not all, ingredients are ethically sourced and cruelty-free. As consumers, it’s never been more important to prioritize what we want in our makeup, and our money talks. These days there’s a clean option to switch out every product in your makeup routine, so it’s never been easier to avoid controversial ingredients.
But I also wanted to help you sort out your options. The following products have received high marks from professional makeup artists — who have seen and used it all — so you can start cleaning up your cosmetics bag.
Ilia Beauty is focused on creating clean, pure products with organic bio-active botanicals that nourish skin as they wear. From lipstick to eye shadow and multiple base products, Ilia’s products give you a luxurious feel, look, and wear, while being some of the cleanest makeup you can use.
Puckey is a huge fan of the brand, spotlighting many of its products. “I love how smooth the Fade Into You Powder feels and how it really disappears on the skin. The Illuminators come in three shades that work for a variety of skin tones. I like that it comes in a stick form for easy application.”
100% Pure Beauty has a full collection of skin care, makeup, hair, and body products, all made with natural ingredients. The brand is serious about the way it sources its ingredients, too, using a strict methodology to determine and confirm that its products contain no synthetic ingredients. In the past, I’ve been a big fan of its Coffee Bean Caffeine Eye Cream, and I love that its foundations are available in a wide range of shades.
Makeup artist Benjamin Puckey is a big fan of the brand’s lipsticks, telling Allure“100% Pure Cocoa Butter Matte Lipsticks come in such beautiful, bold, matte shades that you forget you’re working with a natural brand.”
He calls out the shade Sonora Red as one that “really packs a punch.”
Each Kosas product is made with active botanicals and balanced with safe synthetics, giving you luxury formulas, beautiful pigments that flatter a multitude of skin tones, and they all look as good as they feel. The beautiful face duos are available in both cream and powder formulas, each including a blush and an illuminator that complement each other and boost your face’s luminosity and glow.
The lipsticks are also not to be missed. Puckey tells Allure, “Kosas has a line of all-natural lipsticks in super chic black packaging. Rosewater (a dusky rose) and Thrillest (bright poppy red) are my favorites.”
Did you know that Bite Beauty is natural and organic? I always forget. These luxe lipsticks are made with 12 different oils, as well as while pearl, silk, red wine, and organic butters; the result is a lipstick that’s incredibly creamy and hydrating, long-wearing and even has benefits from antioxidants for a product that’s actually good for your lips.
“No one does the range of bold color options in the right creamy/waxy base the way Bite does,” makeup artist Katey Denno explains. “They also make a lot of corresponding lip liners, which, until they filled it, had been a big hole in the marketplace.”
Newer to the natural scene, Tower 28 Beauty is becoming a fast favorite among makeup artists, beauty editors, and influencers alike. The whimsical packaging, quality ingredients, and vegan and cruelty-free promise are just a few of many reasons to love this L.A.-based brand, which prides itself on making products suitable for ultra-sensitive skin types. In fact, it’s tagline is #ItsOkayToBeSensitive, which is pretty clever if you ask me.
“Their products are so good for sensitive skin!” says makeup artist Robin Black, who battles rosacea. “I love their SOS Face Spray,cream blushes, and highlighters, and their cheek and lip products are getting lots of buzz for good reason. They’re so pretty on and so easy to use.”
One of the innovators of the now popular and chic swivel compact, Lilah B. is all about creating simple, multipurpose beauty products with clean formulas. Without gluten, sulfates, or parabens, and packed with aloe and botanicals, these products take to skin beautifully, feel luxurious and nourishing, and look amazing on your face and on your vanity.
Juice Beauty takes special care to ensure that its ingredients are certified organic so that no toxins, pesticides, synthetics, or fertilizers make it into its products. Starting with a base of organic botanical juice (hence the name), without any petroleum fillers or added water, each product is packed with antioxidants and concentrated skin-care benefits.
Denno is especially a fan of the Juice Boost Illuminator + Bronzer Duo. “Finely micronized shimmer particles add the perfect amount of highlight, no matter what your skin tone. [It] can be used directly on all areas you highlight: cheeks, Cupid’s bow, bridge of the nose, inner-eye corner, lid, clavicle, shoulders, or can be mixed into foundation to give an overall more glowy look,” she suggests.
“This stuff is unlike any other green beauty highlight product in that it dries completely (and quickly).”
The Lawless tagline is “Clean AF,” and the brand means it. Its liquid lipsticks are formulated without carcinogenic, toxic, hormone- or endocrine-disrupting ingredients. If people ingest up to five pounds of cosmetic chemicals every year, Lawless is trying to make sure that its products — that you put directly on your mouth and skin — are as safe as possible.
Stemming from the founder’s own need for clean-beauty products free of toxic chemicals and metals, RMS Beauty is a line of ultra-luxurious, pared-down multitaskers that have become favorites in the industry. It’s a bit like a grown-up Glossier, with rich formulas, bright colors, and twinkling shimmers that make a welcome addition to any beauty routine, no matter how simple or complex it may be.
The line’s hero product is the Living Luminizer, a highlighter in a pot, that you tap onto the high points of your face, as you do, for a glow that is equal parts natural and ethereal. It pairs well with any product you put it on top of (or under) and wears like it’s a part of you.
Since it’s inception in 2014, Milk Makeup has become a major power player in the vegan and cruelty-free beauty category. With innovative products that are as pretty and fun to use as they are effective, it’s easy to see why so many people adore the brand. Speaking of which, makeup artist Quinn Murphy, who works with stars like Kristen Bell, Julianne Moore, and Karlie Kloss — among myriad others — tells Allure it’s one of his top-favorite natural beauty brands. If you’ve yet to try anything from Milk, the Hydro Grip Primer, Kush Mascara, and Glow Oils (pictured above) are all great products to start with.
With a tagline like #BetterBeauty, Beautycounter strives to use only the safest ingredients possible and none of the nasties. It even has what it calls “The Never List,” which includes harsh chemicals, dangerous preservatives like formaldehyde, and synthetic flavors and fragrances. The brand offers makeup, skin-care, and bath and body products, as well as an array of kits for men, babies, and traveling. Schlip is especially partial to its eye makeup products — specifically, the Velvet Eyeshadow Palette, which is a best-seller and excellent for creating a wide range of natural, everyday looks.
Founded by three sisters in Los Angeles, Rituel De Fille is known for its witchy aesthetic and magic-inspired formulas. “They have amazing products with minimal ingredients and really interesting colors,” says Black, who’s a huge fan of the brand. “Standouts are the Eye Soots, but the lip and skin products are also great… they hold up well on camera, too, so perfect for Zooming!”
T’is the season of flaky, chapped lips… which is why we keep our pockets, purses, and nightstands stocked with an arsenal of positively conditioning lip treatments. And you can trust I’ve tried every product under the sun: medicated balms, do-it-all salves, SPF spiked tubes, tasty, all-natural scrubs — I’ve even slapped on sheet masks made just for the mouth.
Here are some of mine, and ALLURE editors’ picks for this season:
Lanolips 101 Ointment Multipurpose Superbalm
Don’t let the millennial-friendly packaging fool you: Lanolips 101 Ointment Multipurpose Superbalm is widely loved for a reason. Not only does it work wonders on dry, cracked lips — as well as chapped areas anywhere on the body — but it’s also lightweight, non-sticky, and leaves behind a silky sheen that doesn’t disappear after an hour. You can’t go wrong with this one.
Nuxe Paris’s Reve De Miel Ultra Nourishing Lip Balm is a classic French pharmacy favorite that’s beloved by bloggers, YouTubers, and beauty editors alike. While it has a thick, balm-like consistency thanks to its beeswax base, the formula never feels greasy or chunky on your lips. Instead, it dries down to a subtle matte texture and restores moisture within minutes.
Kosasport’s LipFuel Hyaluronic Lip Balm glides on smoothly with zero stickiness, yet moisturizes like an overnight mask, thanks to heavy-duty hydrators, such as hyaluronic acid, vitamin E, and konjac root. For anyone unfamiliar with the latter ingredient, it works by creating a gel-like barrier between the lips and outside aggressors that affect dryness. Choose between two shades (cool pink and dusty rose) and one clear option.
A 2019 Allure of Beauty winner, Laneige’s Lip Sleeping Mask works overtime to ensure lips are moisturized, supple, and smooth-as-silk by morning. Infused with berry-derived antioxidants and vitamin C, as well as its proprietary “moisture wrap” technology, you’ll notice a visible difference in dryness after just one use. The intoxicating fruity scent doesn’t hurt either, though if that’s not your jam, it also comes in vanilla and apple lime.
A word from Allure beauty editor Paige Stables: “Even though it’s designed to use as an overnight mask, I also love it during the day,” she says. “A thin layer of the antioxidant-rich balm adds the prettiest subtle sheen to lips, and it layers nicely with lipstick, too.”
Loaded with antioxidants and vitamins — including A, C, and E — Dr. Pawpaw’s Multipurpose Soothing Balm delivers an intense dose of nourishment to the lips, as well as anywhere else on the body that could use some T.L.C. Additionally, its main ingredient, plant-derived fermented pawpaw, is lauded for soothing dry, irritated lips on contact. And if that wasn’t enough, it’s also fragrance-free and vegan-friendly, making it suitable for so many different people.
Shiseido’s Sun Protection Lip Treatment SPF 35 is everything you’d expect from a brand that takes sun protection so seriously. This sleek little tube contains a whopping SPF 35, thanks to a mixture of both chemical and physical protection. Amazingly, it doesn’t taste the least bit like sunscreen, though it can leave a subtle white cast (but it’s nothing a little bit of lipstick layering can’t fix).
Fresh’s Sugar Tinted Lip Treatments are a beauty editor staple, and it isn’t hard to understand why. They feel rich and moisturizing on lips, and depending on swipe strength, the color can range from a sheer tint to a juicier, more saturated sheen.
Sun Bum’s SPF 30 Mineral Lip Balm is zinc-based and made of minerals that soften and smooth lips. Additionally: skin-smoothing cocoa butter and SPF 30 protection — with a dash of vitamin E provide sun protection. Not to mention, this packaging is undeniably adorable.
By Terry’s Baume de Rose Balm is formulated with ceramides and shea butter that help repair lips’ natural moisture barrier, addressing the problem for the long term instead of just temporarily. It also layers well with lipstick, keeping lips moisturized without causing it to slip and slide around.
Yes to Coconut’s Lip Oil is a Best of Beauty award winner — and for good reason. The silky oil won’t disappear from lips the way other balms do. Instead, it leaves them pampered and glossy with a healthy, stick-free shine.
As far as we’re concerned, the only thing better than a lip balm is a tinted lip balm. Kiehl’s Butterstick Lip Treatment comes in five hues (plus one clear option). Add a side of protection — SPF 25 and antioxidants from lemon peel — and consider all your bases covered.
Dry lips, listen up. Coola’s Liplux SPF 30 Organic Lip Sunscreen contains pretty much every skin-softening ingredient imaginable: aloe, beeswax, coconut oil, raspberry seed oil, and jojoba seed oil. Not to mention, the aqua tube reminds us of days spent by the pool.
Clarins’ Instant Light Lip Oil is one of those products that we could keep smearing on our lips all day because it feels slick, smells like vanilla, and makes lips super shiny while hydrating them at the same time.
“Malin + Goetz’s Mojito Lip Balm is as shiny as a gloss, so it’s great as a last step in your makeup routine. Not only is it really nourishing, but it’s also incredibly slippery, which feels awesome on dry, parched lips.” — Sophia Panych, former digital deputy beauty director
Hourglass’s No. 28 Lip Treatment Oil is so good that you can slather it on before bed and still feel it on your lips the next morning. It’s a little sticky, so we find nighttime is the safest time of day to apply it without added mess. Plus, the gold applicator tip looks incredibly fancy.
Shea butter fans, listen up: Supergooop’s Açai Fusion Lip Balm contains the hydrating ingredient, plus a dose of SPF 30. Initially, the formula is a pale pink, but it sheers out to a nice, neutral glisten.
Carmex Lip Balm is an oldie but a goodie. The iconic formula (which contains petrolatum, menthol, and camphor) has been soothing cracked lips for almost 80 years. One application, and it’s no surprise why we keep going back to it every winter.
There’s a chance that Marc Jacobs’ Lip Lock SPF Lip Balm is the chicest lip balm we’ve ever laid eyes on — but it’s more than just a pretty face. It’s spiked with shea butter, avocado oil, and a sweet, minty flavor. Add the fact that it contains SPF 18 (not the recommended SPF 30, but still SPF, nonetheless), and you have yourself a balm that’s both sexy and smart.
Korres’s Lip Butter is as rich and creamy as the name suggests, which is precisely what makes this a coveted editor favorite. That, and the fact the gorgeous tints provide the perfect dose of color without skimping on moisture.
“Makeup artists love this balm for their male clients because it’s exceptionally hydrating but doesn’t leave any shine behind. After hearing that, I had to give it a try, and of course now I’m hooked. I use it when I’m wearing a bold lipstick. I put it on before I start my makeup and let it settle as I apply base, blush, and eye makeup. Once I’m ready for lipstick, my mouth is perfectly prepped.” — Sophia Panych
In addition to being insanely hydrating, Smith’s Rosebud Salve has the slightest hint of pink, making it one of the easiest way to boost your natural lip color if you’re going for a no-makeup makeup look. Makeup artist Diane Kendal keeps tins of the stuff in her kit at all times.
Almost every Allure editor has Aquaphor’s Healing Ointment floating around their houses. It’s great for every dry patch — elbows and knees in the winter, itchy skin in the summer — and takes off the most stubborn eye makeup. But we particularly love it best as a lip balm. It’s not the sexiest, but it really soaks into chapped skin.
RMS’s Beauty Lip & Skin Balm was created by makeup artist Rose-Marie Swift, whose celebrity clientele includes a lineup of former Victoria’s Secret bombshells (Gisele Bündchen, Miranda Kerr, Karolina Kurkova). It can’t exactly promise Angel status, but the organic coconut oil balm will keep parched lips soft and supple all day long.
La Mer’s The Lip Balm is a bit extravagant for an everyday lip product ($60, to be exact), but the marine extracts do a heck of a job healing severely parched lips in record time. Reserve the little pot as a nighttime treatment and lips will be soft and lush by morning — and remain that way all day long.
Drunk Elephant’s Lippe Lip Balm is short and squat, so the shape is more like a glue stick than a typical lip balm. The natural formula contains peptides, along with a bunch of moisturizing oils, so in theory, it should also ward off signs of aging in addition to keeping lips hydrated. It’s also lightweight and fairly matte, so your lips don’t end up looking overly glossy.