The 15 Best Drugstore Moisturizers Under $20

Aside from sunscreen, moisturizer is arguably the most crucial part of any skincare routine. Whether you’re looking to banish rough patches, soothe sensitive skin, or simply to keep your hydration levels in check, the quest for the perfect formula can be frustrating, to say the least — and it can end up taking a toll on your patience and your wallet.

Although there are a lot of different moisturizers with their fair share of bells and whistles, a few characteristics should be standard. “A good moisturizer should absorb right into the skin and relieve any tightness or dryness,” New York City-based dermatologist Lokita Singh has previously told Allure. “It should be lightweight so you can’t feel it as a distinct layer on the skin.”

CeraVe Moisturizing Cream

Certified by the National Eczema Association, the ceramides in CeraVe Moisturizing Cream tackle dehydration, while the hyaluronic acid draws in moisture. This gentle cream, which won a 2018 Best of Beauty Award for being the best sensitive-skin moisturizer, also guarantees a huge bang for your buck because a 16-ounce jar retails for under $20.

$19 (Shop Now)

Differin Oil Control Moisturizer with Sunscreen

Think of this oil-free moisturizer as a sidekick for the Allure Best of Beauty Award-winning Differin Gel (one of the most revolutionary acne breakthroughs in years). Not only is this moisturizer noncomedogenic, but it actually absorbs excess oil. Plus, this formula contains an SPF, so it thwarts breakouts and UV rays.

$14 (Shop Now)

Cetaphil Daily Hydrating Lotion

Cetaphil is well-loved in the skin-care community for its super-gentle formulas that are safe enough for even the most sensitive skin — and the brand’s lightweight hydrator is no exception. It’s spiked with moisture-locking hyaluronic acid and glycerin, so itchy, irritated skin doesn’t stand a chance.

$16 (Shop Now)

La Roche-Posay Toleriane Double Repair Moisturizer UV

I’ve already raved about the magic behind this Best of Beauty Award-winning hydrator and how it effectively moisturizes deep into the microbiome, which is the top layer of the skin’s physical barrier. But I also have to give it props for its UV protection, which is a broad-spectrum SPF 30.

$20 (Shop Now)

Neutrogena Bright Boost Gel Cream

New York City dermatologist Dhaval Bhanusali recommends Neutrogena’s Bright Boost Gel Cream because of its exfoliating poly-hydroxy acids and mandelic acid, an ingredient that brings down redness and corrects pigmentation issues.

$20 (Shop Now)

Aveeno Positively Radiant Sheer Daily Moisturizer

Aveeno Positively Radiant Sheer Daily Moisturizer has earned an impressive five Best of Beauty Awards — and with good reason. It mixes together free-radical-fighting antioxidants, SPF, and soy (which dermatologists say can brighten areas of hyperpigmentation) in a lightweight lotion.

$14 (Shop Now)

Bliss What a Melon Water Jelly Hydrator

Housed in Bliss What a Melon Water Jelly Hydrator’s bright pink jar is a jelly of the same hue that feels like water as you massage it into your cheeks. The end result: skin that feels bouncy and hydrated.

$20 (Shop Now)

E.L.F. Cannabis Sativa Happy Hydration Cream

The star ingredients in E.L.F.’s rich cream are hemp oil, anti-inflammatory fatty acids, and vitamins that work to diminish the appearance of fine lines. The brand also added moisture-retaining hyaluronic acid, brightening and smoothing niacinamide, and nourishing vitamin B5 for a powerhouse blend that improves your skin’s overall appearance.

$12 (Shop Now)

Alba Botanica Hydration Sensation Gel Cream

Relieve parched skin with this lightweight cooling gel. Alba Botanica Hydration Sensation Gel Cream contains three types of hyaluronic acid, skin-coddling oils, and soothing blue lotus flower.

$15 (Shop Now)

Dove DermaSeries Dry Skin Relief Overnight Face Cream

Dove’s DermaSeries Dry Skin Relief Overnight Face Cream, which contains nourishing shea butter and glycerin, will pamper and soothe your dry skin as you sleep.

$15 (Shop Now)

Sweet Chef Superfood + Vitamins Moisture Boost

Quell dryness and and soothe distressed skin with this thick cream. Sweet Chef Superfood + Vitamins Moisture Boost blends together hyaluronic acid and kale, a “superfood,” which touts major moisturizing properties.

$19 (Shop Now)

Physicians Formula Rosé All Day Moisturizer SPF 30

Aside from moisturizing, this lightweight, oil-free lotion contains vitamin C to brighten skin and an SPF of 30 to prevent sun damage. Wear it alone or comfortably under makeup to enhance your glow.

$17 (Shop Now)

L’Oréal Paris Hydra Genius Daily Liquid Care

If you’re not a fan of heavy, creamy textures, you’ll love L’Oréal Hydra Genius Daily Liquid Care. This liquid moisturizer, which contains hydrating hyaluronic acid and calming aloe water, soothes dry patches and leaves skin feeling soft and silky without a sticky finish.

$18 (Shop Now)

Honest Beauty Hydrogel Cream

Honest Beauty’s thick, non-greasy cream sweeps on to feel cool and massages into skin to leave it bouncy and noticeably moisturized. Skin is petal-soft with zero stickiness.

$20 (Shop Now)

Clean & Clear Watermelon Gel Moisturizer

It may be baby-pink and smell sweet like Jolly Ranchers, but Clean & Clear Watermelon Gel Moisturizer is as hardworking as it is delightful. It contains sodium hyaluronate to leave skin hydrated and feeling refreshed as you apply it. The best part: It costs only $6.

$6 (Shop Now)

ALLURE article

The Best Face Scrubs Under $20

I feel as though physical exfoliation is one of the most satisfying skin-care practices because of the instant gratification it can provide (hello, immediately refreshed skin). Not only does exfoliation feel amazing and leave skin instantly more luminous; a good face scrub paves the way for the serums and moisturizers to follow, according to board-certified dermatologist Jeannette Graf.

“Exfoliating can help skin-care products penetrate 20 percent better,” she tells Allure. But here’s a word to the wise: As with most things, there is such thing as too much of a good thing in the case of scrubbing your face. You can avoid over-exfoliation by capping your scrub sessions to a maximum of three times per week.

Whether you need something that’s extra gentle for sensitive skin or want a scrub with a little extra oomph for perpetually clogged pores, I’ve got you — and your wallet — covered. Happy scrubbing, folks.

Cetaphil Extra Gentle Daily Scrub

It’s not ideal to use a face scrub every day, according to dermatologists — so if you’re going to kick up your exfoliation, use the most gentle scrub possible to prevent damage to your skin barrier. The daily scrub from Cetaphil is packed with pH-balancing glycerin, so it hydrates while it sloughs away dead skin cells.

$10 (Shop Now)

Bioderma Sebium Exfoliating Gel

If you’re prone to acne, dullness, and hyperpigmentation, here’s a prime pick for you. The itty-bitty granules in Bioderma’s Exfoliating Gel physically exfoliate until they burst with salicylic and glycolic acid, which chemically exfoliate away impurities. With this formula, you’re getting twice the exfoliation in one product.

$15 (Shop Now)

Neutrogena Oil-Free Acne Wash Pink Grapefuit Exfoliating Scrub

Dermatologists love the Best of Beauty-winning Pink Grapefruit Facial Cleanser from Neutrogena, and the scrub version is full of all the same clarifying ingredients, plus tiny microbeads that give an added boost of physical exfoliation.

$11 (Shop Now)

No7 Radiant Results Revitalising Daily Face Polish

No7’s Daily Face Polish contains ginseng root, which, all by itself, comes with a multitude of skin benefits. According to dermatologists, ginseng contains all sorts of antioxidants and vitamins that prevent fine lines, acne, and even hyperpigmentation.

$9 (Shop Now)

Aveeno Positively Radiant Skin Brightening Daily Scrub

You can always count on an Aveeno product to be gentle on even the most sensitive skin types, and its Radiant Skin Brightening Daily Scrub is no exception. With antioxidant soy extract, gylcerin, and jojoba oil, this scrub exfoliates just as much as it soothes and nourishes.

$12 (Shop Now)

Bliss Micro Magic

Just like the treatments available at Bliss Spa locations, the Micro Magic scrub will leave you feeling totally refreshed. It’s basically a gentle, at-home version of a microdermabrasion that sloughs away dirt and oil with volcanic pumice while its aloe vera soothes and de-puffs.

$13 (Shop Now)

La Roche-Posay Ultra-Fine Scrub

If sensitive skin plus physical exfoliation sounds like a recipe for disaster, let the Ultra-Fine Scrub by La Roche-Posay change your mind. Super-fine pumice particles — suspended in a cooling gel formula — provide just the right amount of grit without feeling scratchy. Plus, this stuff leaves skin with a quenched suppleness you might expect from a water-based gel moisturizer.

$18 (Shop Now)

L’Oréal Paris Pure-Sugar Scrub Nourish & Soften

This L’Oréal Paris sugar scrub is everything a sugar scrub should be — but better. The Pure-Sugar Scrub is infused with not one but three different types of sugar, suspended in a creamy mixture of coconut oil and cocoa butter. The skin-softening formula isn’t overly abrasive, yet it leaves skin visibly glowing after one use. As you probably guessed by the ingredients, the formula smells like baking batter — but just like real batter, you definitely shouldn’t eat it. That said, it does doubles as an excellent lip scrub if you’re compelled to use it near your mouth.

$10 (Shop Now)

Simple Smoothing Facial Scrub

Oily-skinned folks, listen up. The creamy white exfoliator from Simple contains rice powder to absorb excess oil, and the gentle silica particles — a replacement for microbeads — work to manually slough off dead skin, leaving you positively glowing.

$8 (Shop Now)

Yes To Coconut Energizing Coffee 2-in-1 Scrub & Cleanser Stick

In case you prefer toting your cleansers around in stick form, consider this portable scrub by Yes to Coconut, which makes exfoliating way easier than ever. Not to mention, Yes To’s coconut and coffee combo smells amazing.

$10 (Shop Now)

Olay Micropolishing Cleansing Infusions Facial Cleanser with Crushed Ginger

This micro-polish cleanser from Olay reminds me of formulas that are five times its price. The tiny granules feel pleasantly sandy and break down into a creamy consistency as you cleanse, leaving skin visibly glowy post-rinse. Plus, the formula has a zingy scent that smells like summer and happy days, thanks to crushed ginger and citrus.

$10 (Shop Now)

St. Ives Energizing Coconut & Coffee Scrub

Fun fact: This concoction from St. Ives was born after the brand asked fans which scrub they’d like to see next on shelves. This enlivening coffee and coconut combo won. Fans of the (albeit, controversial) Apricot Scrub will love how this provides the same level of super-deep exfoliation (thanks to an infusion of crushed walnut) with the added benefits of skin-softening coconut and circulation-promoting coffee.

$5 (Shop Now)

Yes To Grapefruit Daily Facial Scrub

Citrus scents in the shower are a pick-me-up as much as they are a wake-me-up. The grapefruit extract in Yes To’s citrusy scrub is naturally high in vitamin C (so it boosts collagen production and helps reduce hyperpigmentation), as well as lycopene, which naturally aids in protecting skin from UV damage.

$7 (Shop Now)

Bioré Charcoal Pore Minimizer

The beaker-like nozzle of Bioré’s Charcoal Pore Minimizer makes you feel like you’re in chemistry class every time you use this black scrub. The charcoal powder pulls out oil and pollutants like a magnet, and it all rinses away with the gel.

$10 (Shop Now)

Mario Badescu Kiwi Face Scrub

The super-creamy formula, which features kiwi seeds and alpha-hydroxy acids (which you can read more about here), leaves your skin smoother than ever — and yet it’s astonishingly nonabrasive. The pearlescent mint-green color is so stunning!

$15 (Shop Now)

ALLURE article

The Best Vitamin C Serums for a Brighter Complexion

Whether you’re dealing with hyperpigmentation, skin dullness, dark marks, or sagging skin, seeking out the best vitamin C serum is likely important to you. “I look at vitamin C as that little black dress in your closet. It’s definitely one of those things you must have. It works to boost circulation, amplify the skin’s complexion and stimulate collagen production,” founder of Dermasaa and in-house esthetician at Brooklyn Face & Eye Samantha Mims tells Vogue.

For those reasons, Mims has a few go-tos that she recommends to her clients: Epi.logic’s Daily Dose SerumSkin Regimen’s 15.0 Vitamin C Booster, and the Solavedi Organics Rx Remedy. “Each treatment serum is developed to address concerns associated with aging,” she notes. Mims adds that there’s not necessarily a right or wrong way when it comes to applying the serum– what’s more important is what you do afterwards. “Vitamin C is a potent antioxidant that protects the skin from environmental factors such as pollution and UV light. So whether you’re deciding to use your serum in the morning, evening or both, it’s important you’re following up with a layer of broad spectrum sunscreen daily.” Celebrity esthetician Vanessa Marc, of Vanessa Marc Spa—who counts Jasmine Tookes, Alton Mason, and Justine Skye as clients—recommends Teami Blends Vitamin C Serum because “it has hibiscus and vitamin C in it. This product is all natural which makes it vegan, plant-based, and cruelty free.”

As for Paula Bourelly, MD, a dermatologist at Olney Dermatology Associates, she recommends products with ingredients like arbutin and ubiquinone, as they both have “brightening properties which help to lighten brown spots, and as antioxidants the ascorbic acid and tocopherol add another layer of defense to traditional sunscreens.” Citrix C Pro-Collagen, Brightening Serum by Topix is her favorite product to recommend to her patients who struggle with hyperpigmentation issues like melasma and freckling. She suggests using it in the morning before applying SPF 30 or higher.

Here, 21 options to help you find the best vitamin C serum to give your skin the radiance boost it deserves.

Avya Skincare Anti-Aging Power Serum

Avya skincare was created by co-founders Deepika Vyas and Tanuj Makra, MD with the skin needs of people of color in mind. Their Anti-Aging Power Serum is a one-stop-shop for improving the skin’s surface. It’s filled with Avya’s signature ingredients: hyaluronic acid for hydration; Vitamin C for brightening, collagen boosting, and free radical prevention, and Niacinamide to reduce pore size.

Buy at Macy’s $110

Beauty Stat Universal C Skin Refiner

This serum contains vitamin C in its purest form, with a unique patented formula of Stable 20% Pure Vitamin C and Stable Epigallocatechin Gallate, which is a skin-aiding ingredient found in green tea. The two ingredients work well together to prevent signs of aging, alongside squalane for moisture and tartaric acid which helps the skin absorb product more easily.

Buy at SkinStore $80

Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Protecting & Brightening Serum

This cruelty-free and vegan serum has a non-irritating form of Vitamin C paired with tri-peptides which work together to protect collagen from damage.

Buy at ULTA $27

Citrix Vitamin C Pro-Collagen Brightening Serum

This serum makes skin tone and texture appear smoother while fading dark spots with its L-ascorbic acid, vitamins A and E, and bearberry, among other hardworking ingredients.

Buy at LovelySkin $116

Cocokind Vitamin C Serum with Sea Grape Caviar

This serum provides lightweight moisture while also brightening dark marks and making skin appear more even.

Buy at CocoKind $18

Drunk Elephant C-Firma Vitamin C Day Serum

This serum, which targets fine lines and elasticity, is packed with fruit enzymes which help to firm and brighten the skin.

Buy at Sephora $80

Epi.logic Skincare Daily Dose Vitamin C + Multivitamin Defense Serum

Created by oculofacial plastic surgeon Dr. Chaneve Jeanniton of Brooklyn Face & Eye, this serum protects skin from free radical damage, smooths wrinkles and brightens skin with its Vitamin C and antioxidant-rich formula.

Buy on their website $110

Hyper Skin Hyper Clear Brightening Clearing Vitamin C Serum

Hyper Skin is a brand “hyper-focused on treating the needs of people of color,” says founder Desiree Verdejo. The line’s debut product, Hyper Clear, helps to heal hyperpigmentation while simultaneously enhancing glow with its blend of vitamin C, vitamin E, kojic acid, hyaluronic acid, turmeric and bearberry.

Buy on their website $36

Kiehl’s Powerful Strength Line Reducing Concentrate

This sensitive skin-friendly serum contains 12.5% Vitamin C along with Hyaluronic Acid. Both work together to blur the appearance of wrinkles and fine lines while enhancing radiance.

Buy at Sephora $110

Klur Brilliant Light

This serum absorbs deeply into the skin with Vitamins C, E, and rosehip seed delivering brighter, damage-protected skin.

Buy on their website $80

Mad Hippie Vitamin C Serum

A mix of antioxidants help this serum brighten and tighten the skin. Other notable ingredients include Konjac root (an Asian flower that helps soften and smooth the skin), plant-derived Ferulic acid, hyaluronic acid, and vitamins C and E.

Buy at ULTA $34

OleHenriksen Banana Bright Vitamin C Serum

Packed with 15% vitamin C and hyaluronic acid, this serum delivers an instant brightening, firming, and plumping boost, while reducing dark spots, pores, and wrinkles.

Buy at Sephora $65

Paula’s Choice C15 Super Booster

This serum contains 15% pure vitamin C, offering distinctly brighter skin on uneven tones while also dispelling signs of of aging.

Buy on their website $49

PCA Skin C-Quench Antioxidant Serum

Lilac Leaf Stem Cell Extract, Resveratrol, Glutathione, L-Ascorbic Acid, Vitamin E, and Ergothioneine all work together to prevent inflammation, cellular oxidation, and increase hydration.

Buy at SkinStore $110

Protocol Vitamin C Superserum

Packaged in an oxygen-free environment so that ingredients are preserved to their full potency, this serum includes dermatologist recommended 10% natural Vitamin C, L-Ascorbic, which works to increase skin’s glow, even skin tone, and improve collagen production.

Buy at Protocol $130

Skin Ceuticals C E Ferulic with 15% L-Ascorbic Acid

This vitamin C serum delivers environmental protection, reduces fine lines and wrinkles, improves firmness, and brightens.

Buy on their website $166

Skin Regimen 15.0 Vit C Booster

This Vitamin C booster, free of silicones and synthetic fragrance, works to produce youthful-looking skin while removing dark spots, uneven skin tone, enlarged pores, and wrinkles.

Buy on their website $115

Sunday Riley CEO 15% Vitamin C Brightening Serum

This serum prevents aging in all of its forms: sensitivity, dehydration, dullness, uneven skin tone and wrinkles, and replaces it with a radiant, glowing complexion thanks to Vitamin C, Phytosterols Complex to soothe sensitive skin, and Saccharide Isomerate Extrace that regulates pore size.

Buy at SkinStore $85

The Inkey List Vitamin C Brightening Cream

This creamy, rich formula is best to use in the morning. It contains 30% L-ascorbic acid and promotes youthful-looking skin while protecting against free radicals and pollution, leaving skin brighter.

Buy at Sephora $10

Youth To The People Superfood Firm and Brighten Vitamin C Serum

This lightweight product is great for all skin types and is vegan, and free of parabens, sulfates, and dimethicone. Its vitamin C helps to fade hyperpigmentation, while hyaluronic acid aids in hydration.

Buy at Sephora $62

Teami Blends Hibiscus Infused Vitamin C Serum

This light pink, grapefruit-scented serum works to lift, brighten and smooth the skin with hyaluronic acid and vitamin C. The hibiscus flower leaves within it were brewed into an antioxidant-filled red tea.

Buy at ULTA $45

VOGUE article

8 Exfoliating Toners to Turn to For the Glowiest Skin

Thankfully, toners, like the rest of your skincare routine, have evolved over the years. Today, many toners are alcohol-free, and instead, are used to refresh and treat the skin before you apply the rest of your serums and creams — without making you extra dry.

One such example is exfoliating toners, which are infused with chemical exfoliants such as AHA and BHA acids, which help to loosen and break up the dead skin cells clogging your pores, while also minimizing dark spots, and improving overall skin texture and tone. These formulas often include soothing and hydrating ingredients to balance out the exfoliation.

“The use of a toner can have the added benefit of mechanical removal of skin debris,” says Dr. Melanie Palm, board-certified dermatologist and cosmetic surgeon in San Diego, Calif. “Simple application of a skincare product such as a serum does not lift off dull skin cells.”

Dr. Palm also notes that a toner can help balance pH level for the skin microenvironment.

When choosing an exfoliating toner, it’s important to consider your skin type and its needs. Dr. Palm says that those concerned with aging can benefit from using a formula with AHAs such as lactic or glycolic acids.

Acne-prone skin can see an improvement with BHAs such as salicylic acid, or a combination of both AHAs and BHAs. As for sensitive skin types, they may fair well with PHA acids, which are larger in molecular size and more gentle on the skin. The same goes for mandelic acid, an ingredient that is great for rosacea or redness.

While an exfoliating toner can be used daily, it’s best to introduce it slowly into your routine to prevent irritation. And if you have sensitive skin, Dr. Palm recommends using a liquid exfoliant once or twice a week at first to gauge how your skin handles it. She adds that if you are using anti-aging products such as retinoids or retinol, gradually start to use the toner over a period of days to weeks. But when in doubt, follow the usage instructions on the back of the bottle.

Finally, don’t expect clear, brighter skin over night.

While you may see some instant improvement, like a bit of a glow, it can take much longer to experience the full benefits of incorporating an exfoliating toner into your skincare routine.

“It takes 30 full days for the epidermal layer of the skin to turn over,” says Dr. Palm. “Therefore, I tell most patients to use a new topical product for two to three months (two to three cycles of epidermal turnover) to gauge response by the skin to active ingredients. However, many patients may notice changes prior to the three month mark.”

CORSX Refresh AHA BHA Vitamin C Daily Toner

On top of clearing clogged pores, CORSX’s toner contains brightening ingredients vitamin C and niacinamide to help minimize dark spots and boost your overall glow.

Buy on Amazon $27

Good (Skin) Days Prime Time Cleansing Toner

Good (Skin) Days, the newest in-house brand from K-beauty e-tailer Soko Glam, is a must for anyone who wants the benefits of an exfoliating toner, but is concerned about potential dryness or irritation. Antioxidant maple extract and anti-inflammatory Damascus rose water soothe and nourish skin while pumpkin and papaya enzymes provide gentle exfoliation to remove buildup from pores.

Buy at SOKO GLAM $18

Farmacy Deep Sweep 2% BHA Pore Cleaning Toner with Moringa + Papaya

Farmacy is another skincare brand that harnesses the power of superfruit papaya in its liquid exfoliant. In this formula, the enzyme is paired with 2% salicylic acid, a tried-and-true chemical exfoliant, plus moringa, for squeaky-clean pores. Together, these ingredients also help control excess oil, too.

Buy at Sephora $28

Bliss Clear Genius Clarifying Toner + Serum

Not quite as thick as a serum, but not quite as watery as a toner, Bliss’ hybrid treatment gives you the best of both worlds. Salicylic acid, witch hazel, and niacinamide tackle swollen, congested pores, while zinc tackles oil, and cica soothes skin to minimize dryness and irritation.

Buy on Amazon $18

Krave Beauty Kale-Lalu-yAHA

If uneven skin texture and hyperpigmentation are your two major skincare concerns, Krave Beauty’s green juice-inspired liquid exfoliant is for you. Glycolic acid dissolves dirt, oil, and residue that’s chilling in your pores while hyaluronic acid and kale simultaneously soothe and hydrate skin.

Buy on their website $25

Peter Thomas Roth PRO Strength 10% PHA Exfoliating Clarifying Liquid

Don’t let the name of this toner intimidate you. While Peter Thomas Roth’s liquid exfoliant contains a whopping 10% PHA acid, this chemical exfoliant effectively — yet gently — clears pores and gets rid of excess oil without over-drying skin. While any skin type will get results with this toner, the combination of PHA with AHA and BHA acids will especially benefit acne-prone skin, from healing current blemishes to minimizing post-breakout hyperpigmentation.

Buy at Sephora $58

Versed Weekend Glow Daily Brightening Solution

The Versed Weekend Glow Daily Brightening Solution has an all-star lineup of exfoliants including lactic and glycolic acids. It’s an especially good choice for anyone who struggles with post-breakout dark spots and inflammation, thanks to brightening kojic and azelaic acids. While this toner is gentle enough to use morning and night, just make sure you apply sunscreen if you use it in the morning, since chemical exfoliants can cause sun sensitivity. Additionally, Versed is a great option if you’re looking for an effective liquid exfoliant that won’t break the bank — it comes in at under $20. 

Buy at Dermstore $18

Summer Fridays Soft Reset AHA Exfoliating Solution

With lactic acid, glycolic acid, and niacinamide, this powerful exfoliating toner from Summer Fridays is a triple threat. The two AHA acids work on declogging pores and refining skin texture and tone, while niacinamide aids in reducing the appearance of pores and further clarifying skin for a more radiant finish.

Buy at Sephora $54

INSTYLE article

The Best Vitamin C Serums for a Brighter Complexion

Whether you’re dealing with hyperpigmentation, skin dullness, dark marks, or sagging skin, seeking out the best vitamin C serum is likely important to you. “I look at vitamin C as that little black dress in your closet. It’s definitely one of those things you must have. It works to boost circulation, amplify the skin’s complexion and stimulate collagen production,” founder of Dermasaa and in-house esthetician at Brooklyn Face & Eye Samantha Mims tells Vogue.

For those reasons, Mims has a few go-tos that she recommends to her clients: Epi.logic’s Daily Dose SerumSkin Regimen’s 15.0 Vitamin C Booster, and the Solavedi Organics Rx Remedy. “Each treatment serum is developed to address concerns associated with aging,” she notes. Mims adds that there’s not necessarily a right or wrong way when it comes to applying the serum– what’s more important is what you do afterwards. “Vitamin C is a potent antioxidant that protects the skin from environmental factors such as pollution and UV light. So whether you’re deciding to use your serum in the morning, evening or both, it’s important you’re following up with a layer of broad spectrum sunscreen daily.” Celebrity esthetician Vanessa Marc, of Vanessa Marc Spa—who counts Jasmine Tookes, Alton Mason, and Justine Skye as clients—recommends Teami Blends Vitamin C Serum because “it has hibiscus and vitamin C in it. This product is all natural which makes it vegan, plant-based, and cruelty free.”

As for Paula Bourelly, MD, a dermatologist at Olney Dermatology Associates, she recommends products with ingredients like arbutin and ubiquinone, as they both have “brightening properties which help to lighten brown spots, and as antioxidants the ascorbic acid and tocopherol add another layer of defense to traditional sunscreens.” Citrix C Pro-Collagen, Brightening Serum by Topix is her favorite product to recommend to her patients who struggle with hyperpigmentation issues like melasma and freckling. She suggests using it in the morning before applying SPF 30 or higher.

VOGUE article