Sephora Just Stocked Its First Black-Owned, Clean Makeup Line Ever

Love Your Self. What a wonderful way to lure the customers in.

Welcome to Artist Spotlight #46 series on my blog.

As a beauty buff, I’ve had the opportunity to test a bunch of makeup products. But as I’ve grown to be more conscious of what I’m putting on my skin,  I noticed there aren’t many clean options that work well. So when I heard that Sephora’s first Black-owned clean makeup line was launching, I was ecstatic. LYS Beauty landed at Sephora in mid-February with a variety of makeup products, including foundation, primer, powder, lip oil, bronzer and blush. Of course, I had to get my hands on it.

BeI was pleasantly surprised to see how many shade options LYS Beauty Foundation had. With 35 shades available, the line makes it simple to find one that matches your skin. The first product I tried was the Triple Fix Serum Foundation, and it definitely lives up to its name. The texture is velvety smooth and looks like a veil on my skin. Another factor that’s important to me is blendability; if a formula doesn’t blend easily, then it’s simply not for me. However, that isn’t the case with this foundation, because the blending process was seamless and the color melted into my skin flawlessly. The color also worked very well for my skin tone, and I didn’t feel the need to mix it with anything else in order to get the proper coverage — which leads me to the next thing I love about these products: the actual coverage.

Shop now: $22; sephora.com

I’ve found that a lot of clean foundations provide minimal coverage (which is great if that’s what you prefer!), but I like mine to offer at least medium coverage. I found that this one has buildable coverage so you can increase it depending on your preferences. 

The foundation is made with Ashwagandha, an herb that can combat signs of stress in the skin, turmeric for brightening, and hyaluronic acid for maximum hydration. And I’m not the only one who thinks it’s a great formula — despite being a fairly new product, it already has a 4.8-star rating from Sephora shoppers. “I hate the feeling of heavy makeup on my face and this is super lightweight and covers my blemishes so I am Zoom-ready for my never-ending conference calls,” wrote one customer. “Best foundation I have ever used. I am obsessed with the coverage, feel and finish,” said another. The fact that the Triple Fix foundation has this many great details and still doesn’t use any toxic ingredients makes it a total game-changer for me. 

I also got my hands on the LYS Beauty Secure Skin Gripping Serum Primer. Now, just to be clear, I’m a big primer girl to begin with. I typically find that by using the right moisturizer and a flattering primer, my makeup blends and stays put if I hadn’t used it (opinions vary from one person to the next, though).

Shop now: $20; sephora.com

Created for combination and acne-prone skin, the primer’s key ingredient is grapefruit extract, which is rich in vitamin C to brighten skin, along with niacinamide and an exfoliating AHA (alpha hydroxy acid) blend to smooth pores.

Just like the foundation, this primer has a lightweight feel to it, which is of the utmost importance to me. I don’t like layers of thick or heavy product on my face, and this one results in an airbrush-like finish that makes my skin feel smooth before I apply the rest of my makeup.

All in all, I’m very impressed with the quality of both the primer and the foundation. Sephora’s LYS Beauty collection makes it easy to transition over to clean makeup products while supporting a Black-owned business. 

Sculpt, define, and warm up your complexion with this matte bronzer. The ultra-velvety, buildable powder effortlessly blends while delivering a sunkissed glow. Formulated with niacinamide, this bronzer gives skin the warmth you want while blurring the look of imperfections and texture.

Shop Now: $18; Sephora.com

Give your cheeks a kiss of color with this cream blush that delivers high payoff for all skin tones. Packed with clean, skin-loving ingredients like kaolin clay and avocado oil, this multipurpose cream leaves skin looking refreshed. Rich in pigment, this blush adds the finishing touch on any look.

Shop Now: $16; Sephora.com

This clean, cushiony lip treatment oil maximizes comfort with a blend of chia seed oil and sweet almond oil, quickly replenishing lips with vital moisture. Perfect for every day, this colorless oil pairs with your favorite lip liner or lipstick, leaving behind a non-sticky, glossy finish.

Shop Now: $12; Sephora.com

This clean, talc-free, finely milled pressed setting powder buffs beautifully into skin as it blurs and locks makeup in place for all-day perfection and no white cast. Infused with niacinamide, green tea extract, and sodium hyaluronate, this weightless powder won’t accentuate texture or pores.

Shop Now: $18; Sephora.com

IMPORTANT TO NOTE:

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

SHOP LYS BEAUTY AT SEPHORA

Danessa Myricks Beauty Is Officially Sold At Sephora Now

Danessa Myricks’ eponymous makeup brand kicks off a partnership that’s been a year in the making. You can shop nine product categories, including the Best of Beauty-winning Colorfix, on Sephora’s virtual shelves for glowing, professional-tier looks.

Welcome to Artist Spotlight #42 series on my blog.

Although most of us aren’t wearing makeup as often as we used to, experimenting with makeup and carving out that time for myself has become a major solace for me throughout the past year.

Danessa Myricks Beauty exclusively revealed to Allure that the iconic brand is partnering up with Sephora to launch most of its products on sephora.com. The giant beauty retailer has been watching the brand’s growth for quite a while, and founder Danessa Myricks says the “official courtship” lasted around a year. “From the very beginning, [Sephora has] demonstrated a deep commitment to my long-term success,” Myricks adds. “They’ve followed my journey, knew of all my products, attended my master classes, and were actual customers of the brand.”

Last year was a long-overdue time of retail reckoning spurred by Sharon Chuter’s #PullUpOrShutUp challenge. In addition to sharing statistics on Black employees (especially in leadership positions), major retailers also committed to filling their shelves with more Black-owned brands and partnering with experts in the space to achieve diversity-centric goals with a conscience.

As a small-business owner and Black entrepreneur, Myricks went into initial discussions with Sephora with a certain, necessary level of precaution — but, as you can probably tell, both sides were able to make it work. “I never felt like a box checked off on a quota,” she says. “[Sephora was] thoughtful and present when it was time to have difficult conversations around inclusion and diversity and were mindful of the commitment it takes for a small brand like mine to scale at this level.” 

These initiatives go beyond her own brand, too. “What excited me the most about this partnership is not only will this be possible for Danessa Myricks Beauty, but Sephora has also committed to creating this same opportunity for more female-founded, Black-owned brands as well,” Myricks shares. 

I’m personally stover excited about the prospect of more makeup enthusiasts catching wind of Danessa Myricks Beauty and trying out the line for themselves. Read on to learn about every DMB product that became available at sephora.com as of their launch date, February 26.

Colorfix 24-Hour Cream Color ($18)

These multipurpose cream pigments allow you to create some seriously vibrant, out-of-the-world looks (see above for proof). And the best of news of all: The brand has confirmed that all 83 shades and finishes — Creams, Mattes, Foils, Glazes, Neons, and Nudes — will be eventually be available to shop on Sephora. (For the initial launch, there are 30 shades to dive in on.)

If you don’t know where to start, Myricks recommends a monochromatic look. “With just one drop, you can take your favorite shade and add it to your lips, cheeks, and eyelids,” she says. (Just look at your favorite celebrities, such as Yara Shahidi, for inspiration.) The intense pigmentation works on every skin tone and lasts all day, Myricks adds.

“I think the number-one unexpected way Colorfix is used is as a complexion product,” Myricks says. Colorfix in shades like Phoenix (matte bright orange) and Carrot Top (neon orange) are crease-proof fixes for dark circles and hyperpigmentation. “The tiniest drop immediately neutralizes darkness and sets without bleeding into foundation or concealer,” she adds.

Vision Cream Cover ($28)

Sephora is known to offer tons of product exclusives in the form of jumbo sizes, pop-culture collaborations, and holiday gift sets, so it’s no surprise that Danessa Myricks Beauty is kicking off its Sephora partnership with an exclusive of its own: a value-size version of the Vision Cream Cover for $22 (normally $28). 

“With over 20 years of experience as a makeup artist, one thing I know for sure is everyone wants to look natural, regardless of their coverage needs,” Myricks says. This foundation-concealer hybrid has easily adjustable, sheer-to-full coverage available in 23 shades and six color transformer/additive colors for further customization (i.e. peach to neutralize redness). Infused with moisture-boosting squalane and soothing vitamin E, it glides onto skin like a dream and leaves behind a silky-smooth finish.

You only need one drop of the creamy formula for full-face coverage or a half-drop if you’re using it as a concealer, Myricks says. You can also sheer out the Vision Cream Cover with a hydrating lotion or lightweight oil. As far as application goes, you can play with it however you like. “It’s so finger-friendly but also works beautifully with a sponge or a brush,” she adds.

Dew Wet Balm ($22)

If you’re looking for an instant “glass skin” finish on the fly, Dew Wet Balm will dew that with a single swipe. Available in five luminescent colors (including translucent, rose gold, and bronze), this highlighting balm sinks into skin, rather than simply sitting atop of it. That effect is due to the formula’s hydrating jojoba oil, which lends skin a natural glow. You could say it’s the highlight of 2021 makeup trends.

Vision Flush ($20)

Similar to Colorfix, Vision Flush can also be applied all over the eyes, lips, and cheeks for a subtle, satin-matte wash of color. Choose from 12 shades — including corals, plums, and browns — and sweep the diamond-shaped reservoir tip applicator across your lips or dab onto your lids and cheekbones. Voilà, radiance in a pinch.

Illuminating Veil ($22)

Tap the Illuminating Veil for backup if you want to add major glimmer to your face or body. Whether you wear it on its own or mix it in with your favourite liquid foundation for a dewy finish, this water-based highlighter makes all skin tones glow in no time at all. If you’re short on time, you can effortlessly blend in any of the 12 bronzey, golden, silver, and lavender shades in with your fingers.

Power Bronzer ($26)

An alternative to cakey powder bronzers, the Power Bronzer is a long-wearing cream bronzer that’s impossibly easy to blend and adds a dimensional dose of warmth to your face. All three shades (Deep, Medium, and Light) are perfect for achieving a summery glow — even when you’re stuck indoors all winter long.

Evolution Powder ($24)

Designed with the harshness of flash photography and TV/film lighting in mind, the Evolution Powder blurs the appearance of texture and fine lines with light-diffusing spheres. Dust on a layer of the translucent setting powder or any of the eight tinted shades (including yellow, peach, tan, and bronze) to set your makeup with ease and guard against mid-day shine. 

Hot tip: Sweep the powder in only the areas you experience excess oil with a small makeup brush (aka, precision powdering) if you don’t want to lose your all-over glow.

Light Work Palette I & II ($42)

The Light Work Palettes allow you to layer various highlighting shades so you obtain the exact level of brilliance you desire. Both palettes have six creamy powder shades each, but the “I” edition has cooler rose gold, champagne, gold, and soft white shades, while “II” has a warmer color scheme that incorporates yellow gold, terracotta bronze, cocoa bronze hues. Both, however, contain micro-light-refracting particles that add eye-catching dimension to your face.

Beauty Oil ($30)

Even though it’s spiked with deeply hydrating jojoba, sunflower, and walnut oils, you’ll find the Beauty Oil still manages to be lightweight to the touch. The clear, gold-flecked liquid sinks into skin within seconds to reveal your skin’s natural radiance when it’s worn alone as a skin-care product, underneath complexion products, and mixed with your foundation of choice (just two to three drops will do). It’s especially handy for mature skin.

What are you waiting for? Stock up on all things Danessa Myricks at sephora.com (and in-stores on April 9), and keep your eyes peeled for new and special drops.

ALLURE article

Mented Cosmetics – No One Should Be An Afterthought

“One night over a glass of pinot, we sat down and asked ourselves why it was so hard to find the perfect nude lipstick. That conversation sparked an idea, and that idea became the brand we are building today. We created Mented Cosmetics because we believe every woman should be able to find herself in the world of beauty, no matter her skin tone. We know you’ll love being put first – because when it comes to beauty, no one deserves to be an afterthought.”

Welcome to Artist Spotlight #41 series on my blog.

“From our original nude lipsticks to eyeshadow palettes to blushes, each of our makeup products is perfectly pigMented to match your skin tones. We want all women, from light to tan to dark skin tones, to feel like they have makeup that actually works for their complexions, so we’ve created the shades to help accomplish that. Start with our shade finder to find your perfect match and then begin building your collection today! We guarantee you’ll find your new go-to or a fun addition to your makeup routine.”

Lip Products

Buy Here

Face Products

Buy Here

High Brow Pencil

“Our High Brow Precision Pencil gives you the definition you want while staying put all day. It’s waterproof, precision-tipped, and lasts for 10+ hours.”

Buy $15

Cheek Products

Buy Here

Eye Products

Buy Here

Nude Nail Collection

Buy Here

Accessories

Buy Here

When it comes to inclusivity – Mented has got you covered!

SHOP MENTED COSMETICS
MENTED COSMETICS ON INSTAGRAM

Goldilocks

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(Disclaimer: I do have Brandi’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

What Every Beginner Needs to Have in Their Makeup Kit

Moisturizer and Primer

Great makeup begins with great skincare. Prep your skin with CeraVe Moisturizer ($11; target.com), a lightweight daily moisturizer for normal to dry skin. Follow up with Estee Lauder Illuminating Perfecting Primer, ($38; nordstrom.com), a luminous face primer that hydrates and brightens skin for a dewy finish. The duo will ensure a flawless base that keeps makeup in place all day.

Concealer and Foundation

Beginners can eliminate the risk of caked-on foundation by adding an opaque concealer to their kit. L.A. Girl concealer’s ($3; walmart.com) creaseless formula camouflages imperfections, allowing you to use less foundation. When paired with Makeup Forever’s HD Invisible Cover Foundation ($43; sephora.com) no one will be able to tell where your skin ends and the makeup begins. Bonus: It lasts for 24 hours and comes in 50 shades.

Eyebrow Pomade and Spoolie Brush

Among the most important features on your face: Your eyebrows. Every beginner needs a tool like the dual-sided Anastasia Beverly Hills brush ($18; macys.com) to sculpt perfect arches. The brand’s Dipbrow Pomade ($21; sephora.com) is also a beginner favorite as it’s easy to apply, smudge-proof, and waterproof — so it’s great even for oily skin types.

Eyeliner and Mascara

For a beginner, skip the false lashes and go straight for an all-star mascara and liner combo. Tag-team Kat Von D Tattoo Liner ($20; sephora.com), which gives the illusion of thicker fringe, with a few swipes of Benefit’s They’re Real Lengthening Volumizing Mascara to add dramatic length ($25; sephora.com).

Nude and Red Lipstick

No kit is complete without a super versatile nude and red lip color that can take you from day to night. Try Chanel Rouge Coco Shine ($38; chanel.com) for a hydrating nude and MAC Lipstick ($17; maccosmetics.com) for a universally flattering bold red that stays put for hours.

Brushes and Tools

In order to put apply your makeup properly, you’ll need to use the right tools. The Beautyblender ($20; sephora.com) is perfect for effortlessly blending foundations, blush, and concealer. For precise eye makeup and dusting on powders reach for Sonia Kashuk’s brush set ($40; target.com).

Blush and Highlighter

Add healthy color and a subtle glow to your skin with a classic blush and highlighter. Nars and Becca have both created cult favorites that are must-haves for every kit. Nars Blush in Orgasm, $30; sephora.com. Becca Shimmering Skin Perfector, $41; sephora.com.

Eyeshadow Palette

If you’re experimenting with eyeshadows, this Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette ($42; sephora.com) is perfect for you. It offers a range of everyday nudes, plus a hint of bright colors to play around with.

Q-Tips and Makeup Wipes

Even pros make mistakes — and dabbing a Q-Tip ($3; target.com) into lotion is their secret for instantly erasing errors. And for those nights when you’re too lazy to wash your face, makeup wipes will be your best friend. Try Cleanse by Lauren Napier ($40; net-a-porter.com), which comes with 50 individually packaged wipes you can throw in your travel bag to use on-the-go.

Of course, these are the basics to help get you started. The more you work, you will realize the need for more products, textures, and colours. Some additional items to this list include:

  • Setting powder
  • Bronzer/contour products
  • Setting spray
  • Eyeshadow primer
  • (If desired) False eyelashes
  • Lip balm
  • Alcohol spray for sanitization purposes
  • Brush cleaner

INSTYLE article

From Day To Night

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(Disclaimer: I do have Aleis’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

12 Drugstore Beauty Steals That French Makeup Artists Love

Top four French makeup artists have spoken about high-quality, democratically priced future cult classics that they stock up on in U.S. drugstores. Here, 12 steals you should add to your beauty repertoire, with some of my tips along the way.

Batiste Original Dry Shampoo

“When you have bangs, dry shampoo is your best friend. I also use it to give my hair texture and help shape and style it. I love the mini travel size version.”

My tip: working early mornings and late evenings leaves me no desire to wash my hair as often as I’d wish, so, this bad boy has been my third-day staple for years! It comes in a variety of different scents and sizes, as well.

Buy at ULTA $9

NYX Jumbo Eye Pencil

“You can create a smoky eye on the go in just two minutes. I bought the entire shade range and pick one each day based on my mood.”

My tip: the shade MILK from this lineup is an industry staple white base, perfect for other shadows to pop on the lid or in the waterline. No-budge formula of this pencil has been around for years for a good reason.

Buy at Macy’s $5

Pixi Sun Mist

“I like a sun spray that you can apply over makeup. That way, all day long you’re protected and still look perfect.”

Buy at SkinStore $18

L’Oréal Paris Voluminous Original Mascara

“This mascara not only makes your lashes look longer and full, but lets you easily add more than one coat without clumping.”

My tip: this industry staple is one for a reason, with almost every brand out there trying to recreate their own version of a result that this mascara gives you. Volume, length, separation, longevity – it has it all. It also comes in a waterproof version, and a variety of fun shades!

Buy at ULTA $9

Ardell Individual Lashes

“These are perfect for opening up the eye in a very natural way, as they blend perfectly onto the lash line and are knot-free.”

My tip: I also like packs of individual lashes of different lengths, so I can customize them to each client.

Buy at ULTA $5

Sally Hansen Airbrush Leg Makeup

“This is amazing for leg flaunting! It will hide imperfections, like spider veins or bruises, dries quickly, and doesn’t transfer on clothes.”

My tip: fantastic to use at photoshoots or an event, fuss-free and easy to remove when you’re done with it.

Buy at Walmart $12

Wet n Wild Lip Pencil in Brandy Wine

“This pencil is one of my all time favorites and a great price. Shade ‘666’ is the perfect berry, as it can go from very natural to more dramatic.”

My tip: I really enjoy the formula of this pencil – very creamy but stays put in place, doesn’t dry out too fast, and you’re getting SO much product for your buck. I have all of the shades!

Buy at Walmart $4

Maybelline Great Lash Mascara

“This mascara is beloved by everyone in the business. A great intense black. It’s hypoallergenic, builds up well, and washes off very easily.”

My tip: use a clear version of this product as an eyebrow gel.

Buy at ULTA $7

L’Oréal Paris Colour Riche Le Matte Lip Pen

“I keep a few of these with me so I can use it on my clients and give it to them for touch ups or a night on the town. The formula is rich, velvety, and easy to apply, and the pen doesn’t need to be sharpened.”

My tip: if you can’t find this product in your local stores, I recommend Maybelline’s SuperStay Ink Crayon as an alternative.

Buy at Walmart $7

Eucerin Daily Hydration Lotion

“This lotion is paraben-free, doesn’t clog pores, and is great for very dry skin.”

My tip: this is fantastic for a makeup kit because it suits every skin type.

Buy at Target $9

Visine Redness Relief Original Eye Drops

“I use this to refresh eyes and remove the veins when we do film.”

My tip: a great product to soothe irritated eyes.

Buy on iHerb $6

Sudden Change Under-Eye Serum

“I mix this serum into foundation to get rid of bags. I place two drops into the palm of my hand, add one dot of foundation, blend with my finger, and smooth it from the inner to outer corner of the undereye area.”

My tip: for a quicker and better result, use this product by itself before makeup application. Perhaps along with a moisturizer, while you’re working on the eye makeup or brows.

Buy at Walmart $9

VOGUE article

11 Of The Best Glow-Giving Beauty Products For Luminous Skin

Digitally savvy make-up, a product trend loved by beauty professionals for its camera-ready luminosity, became more relevant than ever when we found ourselves socialising and working from our homes. Thanks to technical formulations and sheer textures, this wave of on-screen glow-givers enhance rather than erase, championing picture-perfect skin that, crucially, still looks natural in reality.

Charlotte Tilbury Pillow Talk Lip & Cheek Glow in Colour of Passion

A magical NEW! addition to Charlotte’s ICONIC Pillow Talk collection! Colour of Passion is a deep blushing berry-pink cream blush & lip tint.

Buy on their website $30

L’Oréal Paris’s Skin Paradise Tinted Water-Cream

Ultra-lightweight and comfortable, the moisturiser offers a barely-there feel on the skin, perfect for even bare-skin enthusiasts. Offering up to 24 hours of hydration, the moisturiser evens out the skin tone and provides a radiant finish. Antioxidants help to reinforce the skin’s natural defences against the damaging effects of daily environmental aggressors such as pollution. Enhance the natural beauty of your skin with this glowing formula.

Buy at LookFantastic $11

Kevyn Aucoin Stripped Nude Skin Tint

Infused with a host of skincare benefits, the weightless foundation utilises Butterfly Bush Flower Extract to help protect the skin against potential damage caused by environmental aggressors. Hyaluronic Acid releases a nourishing burst of hydration, helping the skin to better maintain a supple and silky appearance.

Buy at LookFantastic $36

Elemis Superfood Glow Priming Moisturiser

Infused with light-reflecting micro-minerals that impart a fresh, dewy glow, the lightweight cream embraces your skin with essential moisture to plump and cushion. An energising blend of Kombucha, prebiotics and fermented Ginger is what powers this nourishing formula, bringing collective anti-ageing properties. Also enriched with fermented Green Tea Seed oil, the formula supports a healthy barrier function and respects the skin’s delicate microbiome.

Buy at LookFantastic $39

Nars Bronzing Powder in Casino

The best in bronze, NARS presents the award-winning Bronzing Powder. Available in four shimmering shades, this fabulous bronzer graces the skin with a sun kissed glow. Creating natural looking luminosity, the velvety texture melts into the skin for effortless blendability. Crafted from diffused powders, the formula delivers warmth and definition wherever you choose, bronzing the skin with a tanned tone. Finely milled, the powder is silky smooth and super blendable, applying evenly for a seamless finish. Thanks to its long lasting formula, this bronzer solemnly swears to stay in place all night long, keeping your makeup perfect so that you feel fresh and fierce. Choose the best, and don’t settle for less, with this infamous bronzer.

Buy at LookFantastic $31

Hourglass Veil Setting Spray Soft Focus Effect

This lightweight Veil Soft Focus Setting Spray not only sets make up while blurring imperfections, it also hydrates and grants a dewy finish. Undetectable on the skin and applied via the finest mist you’ll ever come across, this hydrating mist creates a smooth, even and naturally radiant appearance for a healthy-looking complexion. The spray’s water-resistant properties also enhance foundation for maximum staying power, setting it in place for up to 24 hours. It’s our new obsession and it’s about to become your too.

Buy at CULTBeauty $47

Glossier Priming Moisturizer

A lightweight gel-cream moisturizer that balances oil without drying skin or leaving a flat, powdery finish. Pores appear minimized, shine is gone, and skin is hydrated and happy.

Buy on their website $30

Chanel Les Beiges Sheer Healthy Glow Highlighting Fluid

A highlighting fluid that instantly illuminates the complexion, giving a lit-from-within glow and a subtle, sun-kissed effect. 

The lightweight emulsion melts into the skin, keeping it comfortable all day long and radiant for up to 8 hours. With a sheer and transparent finish, the complexion is instantly more luminous.

Buy at FeelUnique $38

La Mer The Bronzer

Flecked with micro-shimmers, La Mer’s velvety bronzing powder creates a luminous sunkissed glow. It’s formulated with the vitamin-rich Miracle Broth™ to support a nourished, hydrated complexion with every swipe. Blend on the high points of your face to mirror a fresh-from-the-beach tan or use it to softly contour.

Buy at Net-A-Porter $75

James Read Click & Glow Tan Drops

Designed to be effortless to use, the drops can be quickly mixed with your daily moisturiser or SPF, meaning you don’t need to add an extra step to your routine to achieve a sun-kissed look.

Buy at LookFantastic $25

Marc Jacobs Glow Away Dewy Coconut Face Luminizer

Perfect for everyday wear, Marc Jacobs Beauty’s light-reflecting Glow Away Dewy Coconut Face Luminzer with a doe-foot applicator makes it effortless to spot highlight your features for a dewy, lit-from-within look. With soothing and skin-conditioning ingredients, the lightweight, serum-like formula feels cushiony and blends like a dream.

Buy at Harvey Nichols $28

VOGUE article

Her Skin Is Beamin’

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(Disclaimer: I do have Katie’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

Lauren Conrad Beauty Just Launched, and It’s Already Expanding to Skin-Care Products

In August, Lauren Conrad launched her beauty line, Lauren Conrad Beauty, with just five products. A month later, she’s introducing 26 more products in the makeup, skin-care, and body-care categories. Allure chatted with the entrepreneur to learn more. Welcome to Artist Spotlight #21 series on my blog.

You’d be forgiven if you think of Lauren Conrad, the businesswoman, mother, and former reality star, as a Fashion Person. She runs a clothing line, a shoe line, and a kids’ line, to name a few, and longtime fans may remember her televised internship in the Teen Vogue fashion closet. But along the way, Conrad has cultivated her own signature beauty look, which consists of easy breezy makeup and a consistent cat-eye. This summer, she surprised us by channeling that energy into the launch of Lauren Conrad Beauty. She began with five products, released direct-to-consumer from her own website — including a lip gloss formula that’s already won over Allure editors. As of October 9, she’ll expand into Kohl’s with a much longer list of products, including skin care, body care, and color cosmetics. 

Conrad has wanted to start her own beauty line for some time, encountering plenty of false starts along the way. “I started the process a couple of times, but I wanted to wait until I could check all my boxes of formulas, packaging, and affordable price point,” she tells Allure. “I’ve worked on this line for two-and-a-half years, but I’ve tried for many years to make it happen.”

One of her priorities, and my personal favorite feature of the line, was the sustainability factor. The packaging is completely recycled and made from post-consumer goods, and the packaging can be recycled whole after use. That sounds like it should be the norm, but so much beauty packaging is made up of mixed materials (say, metal and plastic) that it can be impossible to recycle. But once you finish a tube of LC’s The Lipstick, it can go straight into the recycle bin.

If you stock up on the full line, that recycle bin will eventually be stacked up all the way to the top. The drop includes a whopping 26 products that can take you through an entire beauty and makeup routine. The long product list includes multiple types of facial cleanser, a vitamin C oil, two types of body moisturizers, and much, much more. But when I asked Conrad to narrow it down to her favorite, must-have product, the answer comes quickly: The Liquid Eyeliner (yes, that’s the actual product name — no needlessly florid naming conventions here.)

“Going into this process, I thought the one thing I especially had to get right was the liquid eyeliner,” she says. “It’s one of those products that I’m always seeking out, and I’ve had so much trouble finding the right one over the years, so I really wanted to nail it.” 

Out of all the products, the eyeliner took the longest to create, and she only landed on it after much back-and-forth with the lab. “Fortunately, it was a product that we started really early on, so we had a lot of time to play with it.”

If liquid eyeliner isn’t your thing, the range also has The Eyeliner Pencil (in rich black onyx, for $18). Then, you can finish up your eye look with one of two The Eye Shadow Palettes (six bronze-hued shades each, for $29), The Eyebrow Pencil (a double-sided pigmented pencil and spoolie, in four shades, for $22), and The Mascara (in black only, $20). You can then wipe it all away with The Makeup Remover Balm, which is designed to double-cleanse skin in conjunction with The Facial Cleanser (both $20). 

The makeup drop also includes powder brush and bronzer, liquid highlighter, a delicate lip and cheek tint that’s perfect for a quick pre-Zoom meeting pop, and the aforementioned Allure favorite lip gloss. There are eight shades of classic lipstick tubes; my favorite is the orange-red Poppy. 

The best part of such a wide selection is that it leave the choice up to you. Prefer body cream to body lotion? Conrad’s got you covered. Need a powder blush instead of a creamy cheek tint? Don’t worry, she has both. 

“My approach has always been ‘wear the makeup you really love that makes you feel like you’ and ‘use products that you feel good about,'” she says. With a line this comprehensive, we have a feeling there’s something for everyone that meets those criteria with flying colors.

A selection of Lauren Conrad Beauty products is available now on her own site and at Kohl’s.

ALLURE article