The Best Bronzers On The Market Right Now

Few things have the power to instantly transform your look like a great bronzer. But what classifies a formula as the best bronzer is complicated. There’s the obvious: at its core, a bronzer’s purpose is to add depth and warmth to your skin, says Danessa Myricks, makeup artist and CEO of Danessa Myricks Beauty. But a fantastic one can do so much more—like give the illusion of cheek filler or make it look as if you’re fresh off a trip to Ibiza when you haven’t left your couch since the pandemic began.

Here’s where it gets complicated: despite their ability to wake up your skin, so many formulas tend to skew too orange, too ashy, too glittery, or just overall fake-looking. Once you know exactly what to look for, though, the ability to fake a glow and J.Lo-level cheekbones becomes far more simple. That’s where makeup artists and magazine beauty editors come in. Brush up on your bronzer basics below, and then scroll on for the best bronzers according to them.

How to pick your perfect shade

With bronzer, the goal is for it to look as natural as possible. “When selecting a bronzer, think about what naturally happens when you’re in the sun,” says Myricks. “Let your body give you clues. Identify the deeper tones that surface on your chest, shoulders, and arms, and use that as a gauge.” 

A safe place to start is a color two shades deeper than your natural skin tone, then go darker if you want a contrast that’s more intense. Makeup artist Kasey Spickard says fair skin tones will look best with a bronzer that has neutral undertones—i.e., shades that don’t lean too warm or cool. Terra-cotta hues with a slightly reddish undertone beautifully complement tan and olive skin. Meanwhile, bronzers that lean golden work best on deep skin, while formulas with a brick-red base play up deep skin with red and brown undertones.

And if you don’t quite know what undertones you have? Stick with something neutral, says Spickard, which no matter your skin tone will still give you a natural flush.

How to choose the right formula for your skin type

Like all other types of makeup, take your skin type into consideration when choosing a formula. Powders are the least intimidating and easiest to use, especially if you’re a beginner. They work on all skin types but are best for oily skin. “If you have dry or combo skin, make sure you are doing proper physical or chemical exfoliation regularly,” says Spickard. “That way your bronzer and blush won’t catch on dry skin and create a patchy application.”

Myricks personally prefers cream bronzers since they look most natural, are versatile and buildable, and last longest on your skin. If you have dry skin or just love a fresh, dewy look, she recommends tapping her Dew Wet Balm in Hot Water over any shade of bronzer. “It’s super easy to apply and can be worn on bare skin or over powders on any skin tone,” she says. 

How to apply bronzer 

“As is my philosophy with all makeup, start with less and build from there,” says Spickard. “Tap a large fluffy brush once or twice into the pan to load the brush with product, then make a fish face.” From there you’ll want sweep bronzer in a 3 shape over the perimeter of your face—starting at your temples, down the side of your hair, over the tops of your cheekbones, and along your jawline. Then, using whatever product you have left on your brush, you’ll want to blend along the sides of your nose, the tip of your chin, and your neck.

If you feel like you’ve applied too much, take a clean fluffy brush or your fingers and buff out any areas where it’s too heavy. Myricks adds not to forget to buff it into the top of your ears and your hairline for the most natural finish. 

Now that you’ve got all that down, here are the best bronzers makeup artists swear by.

Best Overall: Charlotte Tilbury Airbrush Bronzer 

This matte, silky powder received nothing but glowing praise from GLAMOUR  Beauty Awards judges—a mix of editors, influencers, and makeup artists. In other words: a tough crowd to please. “After months of being stuck indoors, I’m officially as pale as I ever get,” says contributor Erin Parker. “Thankfully, I’ve had this flawless matte bronzer at the ready—it’s seriously undetectable and blends in so naturally. The true matte powder is honestly perfect for faking a tan (and accentuating your bone structure) quickly and effectively. This is the kind of bronzer you’ll always get plenty of use out of, no matter where we’re at in the makeup trend cycle.”

Buy at Sephora $55

Best Cream Bronzer: Danessa Myricks Power Bronzer 

A matte cream bronzer is a perfect solution for powder lovers who want the ease of use and the matte finish of powder but with the flawless, undetectable finish a cream provides,” says Myricks. She recommends her Power Bronzer, which applies like a cream but dries down matte: “This can also be a great solution for women with more combination or oily skin, as cream-based products last longer throughout the day and help hold back shine.”

Buy at Sephora $26

Best Bronzing Powder: Benefit Cosmetics Hoola 

You really can’t beat a classic. Hoola is well loved for it’s insanely easy-to-blend texture, totally matte finish, and the fact that it’s cool enough to realistically contour with and also warm enough to make you look vacation-ready. After years of offering a single shade, the brand now has options for a range of skin tones.

Buy at Sephora $30

Best Bronzer and Contour Duo: Victoria Beckham Beauty Matte Bronzing Brick 

While sure, you can use bronzer to shape your face, it’s technically recommended that contouring should be done with a cool-toned powder since you’re emphasizing shadows. This duo from Cheekbone Queen Victoria Beckham includes a cool-tones powder for definition, and a warmer shade to add a sun-kissed effect to your skin. Both powders are insanely fine and seamless, and the packaging is beautiful and luxe.  

Buy on their website $58

Best Bronzer for Dry Skin: Saie Sun Melt Natural Cream Bronzer

This yummy bronzer has a balmy texture, making it perfect for skin types on the drier side. The formula even has skincare ingredients like colloidal oatmeal and grapeseed oil to soothe and moisturize skin. Even if you don’t need the extra moisture, you’ll appreciate the dewy but not shiny finish and easy-to-blend texture.  

Buy at Sephora $28

Best Blurring Bronzer: GloWish by Huda Beauty Soft Radiance Bronzing Powder

This silky bronzer has a mix of shimmering and matte powders, so your left with an airbrushed, luminous finish that blurs pores and imperfections. One swipe gives you a natural look, but it can be built up for more warmth if that’s your style. 

Buy on their website $31

Best Drugstore Bronzer: Physicians Formula Butter Bronzer Murumuru Butter Bronzer

Butter Bronzer has a cult following for a reason. Despite being a powder, it has an almost buttery cream feel, so it never skips or looks patchy, and it has a nice satin finish. It’s very buildable, so you can make it work if you like a natural or more glam look. Plus, it smells like a tropical vacation. 

Buy at ULTA $16

Best Liquid Bronzer: BareMinerals Bare Pro Glow Bronzer 

Liquid bronzers don’t get a ton of love in favor of powder formulas, but they’re the secret to a truly seamless faux glow. “I love the classic BareMinerals bronzers, but my current favorite is the liquid version,” says Spickard. “It’s not too warm or orangey, and I love doing a liquid bronzer on a no-makeup day. I just buff it right onto clean skin. I also like to layer this under powder bronzer to make it last all day.”

Buy at ULTA $30

Best Clean Bronzer: Tower 28 Beauty Bronzino Illuminating Bronzer 

This bronzer is a little intimidating in the pan, but gently buffed onto your skin, it’s truly stunning. It has almost a balmlike texture that leaves a glossy glow and a hint of shimmer. Although it’s incredibly dewy, it’s not sticky or greasy, and it makes you look alive in 2.5 seconds. Since it’s so glowy, it means you can skip highlighter as well. 

Buy at Sephora $20

Best Shimmer Bronzer: Hourglass Cosmetics Ambient Lighting Bronzer 

This powder is very neutral, so it never reads orange—making it a great natural bronzer for fair skin. However, the real selling point that makes it worth its $52 price tag is its luminous finish. The bronzer is formulated using what the brand calls photoluminescent technology, which essentially means it reflects light to blur your skin and add a lit-from-within glow. While some powders can look flat, because this one is so finely milled and has light-reflecting particles, it actually makes skin look dewier—but definitely not sparkly. 

Buy at Sephora $52

Best Buildable Bronzer: Milk Makeup Matte Bronzer 

A stick bronzer makes application a breeze, and Milk really hit it out of the park with this chubby twist-up. Thanks to the bigger size, you can quickly add warmth to your cheeks, nose, and forehead, or use a brush or sponge for more detailed shading. It blends in in seconds but stays put all day. Plus, it’s the perfect neutral tone. 

Buy at Sephora $30

Best Shade Range: Fenty Beauty Sun Stalk’r Bronzer 

“My personal favorite bronzer is the Fenty Beauty Sun Stalkr Bronzer in Private Island,” says Spickard. “It goes on so smoothly, never patchy.” It’s also a favorite among GLAMOUR staffers for the inclusive shade range—there are eight that span from very fair to deep—and realistic undertones. No matter what shade you are, you’ll never look orange or ashy. 

Buy on their website $32

Best Bronzer Duo: Jouer Sunswept Bronzer

Sometimes it takes a little mixing and matching to get the perfect shade for you, which is why Spickard loves these duos. He likes to blend the shades together to create a sun-kissed glow that is very natural. The powders are finely milled, so it’s hard to go overboard. The formula is also vegan and cruelty-free. 

Buy at Sephora $32

Best Bronzer for Fair Skin: Maybelline City Bronzer 

If you’re fair and like to use a bronzer to add depth, shade Light 001 is the answer to your prayers. There’s not even a hint of orange; it just gives your skin a nice glow and definition. The powder is really buildable, which is ideal for pale skin, and it has a velvet matte finish thanks to the inclusion of whipped cocoa butter. 

Buy at LookFantastic $12

Best Bronzer for Light Skin: Too Faced Chocolate Soleil Matte Bronzer in Milk Chocolate 

This bronzer looks beautiful both in the pan and on your skin, and because it’s made with real cocoa powder, it smells incredible as well. This buildable bronzer doesn’t pull orange, and the Milk Chocolate shade is particularly great for light skin. The deeper shades are just as good, and all three can be used to add warmth and definition. 

Buy at Macy’s $32

Best Bronzer for Medium Skin: Chanel Soleil Tan De Chanel

This bronzer is on the expensive side, but the hamburger-sized jar will last you a lifetime. While it’s a cream product, it dries down to a powder that doesn’t budge. The beautiful texture buffs right into your skin, and it can be used both to add warmth and sculpt your face. It also looks incredible on your vanity or top shelf. 

Buy at Nordstrom $50

Best Bronzer for Deep Skin: Mented Cosmetics Bronzer 

It’s still frustratingly uncommon to find bronzers that work for dark skin, but Mented is here to change the game. Created by women of color, for women of color, these bronzers are richly pigmented, buildable, and insanely smooth. They’re also enriched with vitamins A and E for skin-care benefits; plus, they’re vegan and cruelty-free. 

Buy on their website $22

Best Bronzer for Red and Brown Undertones: Makeup Revolution Splendor Matte Bronzer 

Chances are you’ve seen these bronzers praised all over Twitter for being one of the few options that cater to women of color across all skin tones and undertones. The reviews back up the tweets, with users being pleasantly surprised by how richly pigmented and easy to work with they are. And the price can’t be beat. 

Buy at ULTA $12

GLAMOUR article

11 Of The Best Glow-Giving Beauty Products For Luminous Skin

Digitally savvy make-up, a product trend loved by beauty professionals for its camera-ready luminosity, became more relevant than ever when we found ourselves socialising and working from our homes. Thanks to technical formulations and sheer textures, this wave of on-screen glow-givers enhance rather than erase, championing picture-perfect skin that, crucially, still looks natural in reality.

Charlotte Tilbury Pillow Talk Lip & Cheek Glow in Colour of Passion

A magical NEW! addition to Charlotte’s ICONIC Pillow Talk collection! Colour of Passion is a deep blushing berry-pink cream blush & lip tint.

Buy on their website $30

L’Oréal Paris’s Skin Paradise Tinted Water-Cream

Ultra-lightweight and comfortable, the moisturiser offers a barely-there feel on the skin, perfect for even bare-skin enthusiasts. Offering up to 24 hours of hydration, the moisturiser evens out the skin tone and provides a radiant finish. Antioxidants help to reinforce the skin’s natural defences against the damaging effects of daily environmental aggressors such as pollution. Enhance the natural beauty of your skin with this glowing formula.

Buy at LookFantastic $11

Kevyn Aucoin Stripped Nude Skin Tint

Infused with a host of skincare benefits, the weightless foundation utilises Butterfly Bush Flower Extract to help protect the skin against potential damage caused by environmental aggressors. Hyaluronic Acid releases a nourishing burst of hydration, helping the skin to better maintain a supple and silky appearance.

Buy at LookFantastic $36

Elemis Superfood Glow Priming Moisturiser

Infused with light-reflecting micro-minerals that impart a fresh, dewy glow, the lightweight cream embraces your skin with essential moisture to plump and cushion. An energising blend of Kombucha, prebiotics and fermented Ginger is what powers this nourishing formula, bringing collective anti-ageing properties. Also enriched with fermented Green Tea Seed oil, the formula supports a healthy barrier function and respects the skin’s delicate microbiome.

Buy at LookFantastic $39

Nars Bronzing Powder in Casino

The best in bronze, NARS presents the award-winning Bronzing Powder. Available in four shimmering shades, this fabulous bronzer graces the skin with a sun kissed glow. Creating natural looking luminosity, the velvety texture melts into the skin for effortless blendability. Crafted from diffused powders, the formula delivers warmth and definition wherever you choose, bronzing the skin with a tanned tone. Finely milled, the powder is silky smooth and super blendable, applying evenly for a seamless finish. Thanks to its long lasting formula, this bronzer solemnly swears to stay in place all night long, keeping your makeup perfect so that you feel fresh and fierce. Choose the best, and don’t settle for less, with this infamous bronzer.

Buy at LookFantastic $31

Hourglass Veil Setting Spray Soft Focus Effect

This lightweight Veil Soft Focus Setting Spray not only sets make up while blurring imperfections, it also hydrates and grants a dewy finish. Undetectable on the skin and applied via the finest mist you’ll ever come across, this hydrating mist creates a smooth, even and naturally radiant appearance for a healthy-looking complexion. The spray’s water-resistant properties also enhance foundation for maximum staying power, setting it in place for up to 24 hours. It’s our new obsession and it’s about to become your too.

Buy at CULTBeauty $47

Glossier Priming Moisturizer

A lightweight gel-cream moisturizer that balances oil without drying skin or leaving a flat, powdery finish. Pores appear minimized, shine is gone, and skin is hydrated and happy.

Buy on their website $30

Chanel Les Beiges Sheer Healthy Glow Highlighting Fluid

A highlighting fluid that instantly illuminates the complexion, giving a lit-from-within glow and a subtle, sun-kissed effect. 

The lightweight emulsion melts into the skin, keeping it comfortable all day long and radiant for up to 8 hours. With a sheer and transparent finish, the complexion is instantly more luminous.

Buy at FeelUnique $38

La Mer The Bronzer

Flecked with micro-shimmers, La Mer’s velvety bronzing powder creates a luminous sunkissed glow. It’s formulated with the vitamin-rich Miracle Broth™ to support a nourished, hydrated complexion with every swipe. Blend on the high points of your face to mirror a fresh-from-the-beach tan or use it to softly contour.

Buy at Net-A-Porter $75

James Read Click & Glow Tan Drops

Designed to be effortless to use, the drops can be quickly mixed with your daily moisturiser or SPF, meaning you don’t need to add an extra step to your routine to achieve a sun-kissed look.

Buy at LookFantastic $25

Marc Jacobs Glow Away Dewy Coconut Face Luminizer

Perfect for everyday wear, Marc Jacobs Beauty’s light-reflecting Glow Away Dewy Coconut Face Luminzer with a doe-foot applicator makes it effortless to spot highlight your features for a dewy, lit-from-within look. With soothing and skin-conditioning ingredients, the lightweight, serum-like formula feels cushiony and blends like a dream.

Buy at Harvey Nichols $28

VOGUE article