The 13 Best Brow Gels Right Now

When you think of must-have beauty products, your brain will probably overlook eyebrow gel. However, if the latest innovative brow gel formulas are any indication, it might be time to change that. The truth is, eyebrows, and brow products, are severely underrated.

Eyebrows have the power to make a face by shaping, lengthening, and defining its features. Beyond the basics, filling and defining the brows can completely change and elevate a makeup look—much the way the right hairbrush, blow-dryer, or volumizing product is key to a bombshell blowout. You can’t have great hair without great hair products, and the same goes for eyebrows.

Whether you’re looking to tame, fluff, or simply keep your ’90s-inspired skinny brows in place, these products have your arches covered. Read on for the best eyebrow gels for all your grooming and glamming needs, according to Glamour editors.

Glossier Boy Brow

She’s an icon, she’s a legend, she’s been the moment since she first launched in 2015—she is Glossier’s Boy Brow. A legion of fans swear by her super-light but thickening formula, which delivers the softest and fluffiest brows. Just a couple swipes will make your brows look groomed and defined, never cartoonish. When I’m pressed for time or want to do a minimalist makeup look, this is my go-to. —Ariana Yaptangco, senior beauty editor

Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel

My first experience with this eyebrow gel was testing it for the Glamour Beauty Awards earlier this year, and it’s stayed in my rotation ever since. I like how light the product texture feels—no greasy, clumpy sensations here. Instead I’m left with a perfectly subtle yet fluffy brow. —Anna Moeslin, deputy editor

Anastasia Beverly Hills Clear Brow Gel

I didn’t know I needed an eyebrow gel until I tried this one from Anastasia Beverly Hills. It holds my eyebrows in place and gives them a sleeker look. Sometimes I pair it with my Anastasia Brow Definer, but for the most part I’ll only use a few coats of this gel. It looks good regardless, and I will definitely be repurchasing once I run out! —Monique Wilson, editorial assistant

Patrick Ta Major Brow Lamination Gel

My go-to for hot summer days and special occasions, Patrick Ta Major Brow Lamination Gel is the Black + Decker of brow gels. Layer on a little too much, and you might end up leaving clumps of dried product behind (been there). But the tackiness is a godsend for arches that tend to fall throughout the day. Slicked on with a decisive hand, this gel will give you serious hold and definition. Plus, the dual-ended plastic applicator makes precision a cinch. —Hanna Lustig, staff writer

Tarte Big Ego Sketch & Set Brow Pencil & Tinted Gel

I’m obsessed with Tarte’s brow duo mainly because the gel side is pigmented enough to add some depth but not so much that I look as if I literally drew my brows in with a Sharpie. I’m also partial to eye products that are packaged in super-slim tubes, like this one, as they allow for greater control. Extra points for the inclusion of nourishing babassu oil, which leaves brows soft, never crunchy. —Perrie Samotin, digital director

Urban Decay Brow Endowed Brow Primer + Color

I’ve always appreciated my eyebrows, but after I shaved my head, I realized how lucky I was to have the same bushy eyebrows my grandfather has. Since my brows were now the focal point of my face, I got very into keeping them perfectly plucked and in place. The Urban Decay Brow Endowed Brow Primer + Color quickly became a regular in my beauty routine. I use the Primer side to keep any rogue hairs in place, while the pigmented side helps define my brows. The product is light enough to not make your eyebrows feel hard and allows for a more natural look. —Krystyna Chavez, senior social media editor

Refy Brow Sculpt Shape and Hold Gel With Lamination Effect

I have naturally thick brows, and while I used to be ashamed of them, I show them off proudly now. This gel is unlike any other brow product I’ve used before. It sculpts my arches while maintaining a natural look thanks to the laminating effect. I took one look at brand founder Jess Hunt’s brows and knew this would be a game changer for me. —A.N.

L’Oréal Paris Unbelieva-Brow Waterproof Topcoat  

Face sweat is my biggest enemy during the summertime—especially during the current heat wave. As a result, my makeup products have been given the impossible task of fighting off humidity and perspiration. This waterproof eyebrow topcoat from L’Oréal does not budge—ever. My brows stay in place from morning to night, no matter how much I sweat or how often I spritz cooling mist onto my face. —A.Y.

Nyx Professional Makeup The Brow Glue Clear Laminating Gel

I love a good drugstore find, and Nyx never disappoints me. With naturally curly hair comes naturally curly brows, so not every brow gel on the market can tame these bad boys. The Nyx brow glue keeps those brow ends down and straight with just a few swipes. I also love that I don’t have to worry about any sticky gel residue as the day passes. —Andrea Navarro, commerce writer

Benefit Gimme Brow + Brow-Volumizing Gel

I’ve used Benefit’s Gimme Brow + Brow-Volumizing Gel for as long as I can remember. It perfectly shapes, fluffs, and defines my brows without weighing them down—it’s not at all hard or crunchy. At this point I’m so attached that I don’t feel like my makeup look is done until it’s applied. It’s just that good! —Danielle Sinay, associate beauty editor

Milk Makeup Kush Fiber Brow Gel

I have basically nothing in common with Hailey Bieber, except for the fact that we share a favorite eyebrow product. In her viral Lazy Makeup Routine” on TikTok, the only thing the model puts on her brows is Milk Makeup’s Kush Brow Gel—and same here, girl, same. The gel perfectly fluffs up arches and defines hairs for a soft-soap brow look without any residue. I use a dark brown and tend to heavy-up on areas that are a bit more sparse. It may be a “lazy” product for Mrs. Bieber, but it’s an everyday thing for me. —Shanna Shipin, contributing editor

Too Faced Fluff & Hold Laminating Brow Wax

I typically don’t use eyebrow gel (just an eyebrow pencil and spool for me!), but when I want to make sure my brows stay in place for when I’m doing a full face of makeup, the laminating liquid wax formula of TooFaced’s Fluff & Hold totally does the trick. Plus, the dual-sided brush applicator makes it super easy to get the full-brow look I want. —Jessica Radloff, senior West Coast editor

Makeup by Mario Master Hold Brow Gel

I’m a huge fan of celebrity makeup artist Mario Dedivanovic’s beauty line because you are able to see his years of industry work reflected in his products. The Master Hold Brow Gel is no different—the slim packaging makes it easy to control and navigate the curves of your brow, while the spool is big and fluffy to catch every hair. —A.Y.

GLAMOUR

Brow Lamination Is Our Needle-Free Alternative to Microblading

Whether it be microblading, microfeathering, extensions, or a good old-fashioned brow pencil, there are tons of ways to groom your brows these days. While microblading and microfeathering are semi-permanent solutions for anyone who’s over-filling in their brows every morning, these treatments aren’t for everyone. If you have a needle phobia or are nervous that you’ll end up with irreversible botched brows, you’ve probably politely sat these two options out. As for eyebrow extensions, there are no needles involved, but your brows may start to look uneven as the fibers fall out — that’s where brow lamination comes in. It is the needle-free treatment for thicker, fuller brows.

Originating in Russia, but blowing up in England, brow lamination tames unruly hairs and sets them in place for a fluffy just-combed look. “Brow lamination is essentially a perm for your eyebrows, but without using the same harsh chemicals,” says Giselle Soto, a Los Angeles-based celebrity brow artist who offers the treatment stateside. “It’s a keratin treatment that not only stimulates growth while strengthening the brow hairs, but creates thick, fluffy, and full brows.” Lamination is also a good alternative to microblading because it works with your existing hair, giving you your ideal brow look without the use of needles, ink insertion into the body, and pain, adds Soto.

What Happens During Brow Lamination? 

First, Soto says she has an in-depth consultation with clients where she goes over the details of the treatment including the process and the desired results.

The actual treatment begins with brow shaping to create a clean slate. Next, a “style adjusting” product is used to style the hairs into the client’s desired shape, followed by a style neutralizer that sets brows in place. The last step is the application of a nourishing keratin oil that replenishes moisture after the chemical treatment process.

How Should You Prepare for a Brow Lamination Treatment? 

Soto says it’s best to avoid using retinol and topical over-the-counter and prescription acne treatments for at least 48 hours before your treatment. These products can sensitize the skin, and potentially lead to irritation. Arriving at your appointment makeup-free with clean skin also helps the process.

What Should You Do Post-Brow Lamination Treatment? 

Like microblading or eyebrow extensions, there are a few best practices to follow post-lamination treatment to protect your new brows. Soto recommends not wetting or rubbing the area and avoiding creams, oils, and brow or eye makeup. You should also skip that workout and the extra-hot shower you usually take afterward.

How Long Does Brow Lamination Last, and How Much Does It Cost? 

With proper care, brow lamination can last four to eight weeks. The price ranges from $80 to $300 depending on location and the artist who’s performing the treatment. Soto currently charges $300.

Who Should Get Brow Lamination? 

While brow lamination is generally for everyone, there are a few exceptions. “This treatment is not recommended for people who have scratches, burns, or scars near the eyes, have eye contamination, skin conditions, or inflammation in the eyebrow area,” says Soto. You should also stay away from brow lamination if you have allergies or past reactions to cosmetics, dyes, and semi-permanent tattooing such as microblading.

What Are the Side Effects of Brow Lamination? 

Brow lamination isn’t going to harm your actual brows, but while the chemicals used are more gentle than an actual perm, they can still irritate your eye area when skin is exposed to them. “Giving that the eyelid is the thinnest, most delicate skin of the body, it is especially prone to irritation,” explains Soto. “The chemicals from the brow lamination could cause eczema if skin is exposed, which is characterized by red, dry, itchy, and inflamed skin.” That’s why it’s important that your artist is experienced so they’re careful the product doesn’t spread down to the eyelid area.

Dr. Shari Sperling, a board-certified dermatologist based in New Jersey, seconds this warning along with what the chemicals can do to your actual brow hairs. “A downside to be aware of is potential irritation from the chemicals that are used when they touch the skin around the eyes,” she says. “While the results are not permanent, there are chemicals that are used on the eyebrow hairs which may damage the hairs themselves. Think of women who process hair on the scalp for years and end up with their hair falling out or thinning due to the chemicals and processing that was done in the past.”

Like with any new treatment, the results may be transformative, but there are also underlying risks. If you’re curious about brow lamination, make sure to do your research to find a skilled artist that works out of a licensed, clean salon before booking an appointment.

INSTYLE

Celebrity Makeup Artists Declare These 13 Makeup Trends Supreme for 2022

While there are some straightforward styles, every expert that was interviewed said that the big theme for 2022 will be individualized beauty. So long are the days of contouring our faces the same way and doing our eyeshadow in traditionally “pretty” blends. Nowadays, they say makeup application is all about doing it in a way that makes you feel good.

It’s so evident that [makeup] is about feeling it and an emotional connection to color,” says Lisa Eldridge, celebrity makeup artist and Lancôme’s global creative director. She notes that she’s seeing people wear several colors on their face without necessarily blending it the way we’ve traditionally been taught to: “It’s just color for color’s sake — there’s something so nice and playful about it.

Welcome to Artist Spotlight #74 series on my blog.

Moody Makeup

In 2022, we will see unconventional explorations of self through experimental makeup looks that are more about individual expression than achieving perfection,” predicts celebrity makeup artist Robin Black. To create this type of makeup look, she says to let your mood take control. “Try anything that pops into your mind,” she says. “It doesn’t need to be flawless, you don’t need to watch a tutorial or spend hours painstaking creating it — no rules, no ‘how-tos.”

Face-Lifting Techniques

Thanks to viral social media videos, people have learned techniques to make their makeup give their faces a lifted look. On TikTok, for example, we saw users apply concealers on the outer corners of their eyes up toward the edges of their brows to give the illusion of wide-awake eyes.

Another example is a technique shown by Eldridge above, where she applies lip liner tactfully to give the illusion of fuller, more lifted, happier-looking lips. To copy, she suggests first applying concealer to the outer edges of your lips to act as a guide, then over-lining the center of the bottom lip, and when drawing up toward the corners, she says to bring the liner into the natural lip and avoid the very edge.

Bejeweled Eyes

HBO’s Euphoria planted the seeds of rhinestone-heavy makeup into our minds, and Pinterest predicts that the dazzling trend is here to stay. On its platform, it reported seeing a 110 percent increase in searches for crystal eye makeup over the last year, indicating that we’ll be seeing more sequins, glitter, pearls, rhinestones, and more in 2022.

High-Shine Lips

As Serena van der Woodsen once famously said, “Lipstick lasts longer, but gloss is more fun.” Thankfully, celebrity makeup artist and founder of Makeup by Mario, Mario Dedivanovic, predicts that high-shine lips are expected to make a major comeback in 2022.

It’s a look that’s playful and pouty, but can also have benefits when infused with skincare to treat lips,” he adds. To recreate, simply add your favorite lip gloss to either bare lips or over your favorite lipstick for an even bigger lip moment. Dedivanovic suggests his Pro Volume Lip Gloss ($22, sephora.com).

Futuristic Embellishments

Instead of channeling a blast from the past, launch yourself to the future with this style of makeup. “This trend is all about making a statement,” says Black. “The best thing about this look is that faux tattoos, face stickers, and foils are easy to remove so there is no commitment.”

We recommend Paintlab’s Eye Stickers ($10, urbanoutfitters.com) to add some easy drama to your eyes.

Soft Sculpting

We’ve all contoured, but strongly defined cheekbones and harsh contrasts are a thing of the past. “There’s a big difference between camera-ready contouring and real life, and I think the beauty world exhaled knowing there’s an easier way with products created to look natural, effortless, and do the work for you,” says Dedivanovic, adding that that’s why he launched his brand’s Soft Sculpt Collection. “I’m confident we’ll be seeing more of it and in gorgeous, skin-loving textures and formulas.” 

Kitten Eyeliner

Eldridge predicts that this baby cat liner will dominate makeup looks in the new year. “It’s very youthful, because it’s less heavy and less pulled-back than a heavy cat-eye,” she says.

Danielle Kimiko Vincent, celebrity brow artist and founder of KIMIKO, agrees that this trend will be everywhere. “Rather than very heavy tails, eyeliner will be more narrow, begin in the middle of the eye and be drawn outwards to create a natural lift — think slimmer tails with a subtle flick,” she says. To recreate, Eldridge suggests using a powder in the same color as your liner to give the tip a nice shadow.

Celebratory Lipstick

Last spring, lipstick saw a surge in popularity as many of us removed our face masks in light of loosening COVID restrictions. Should the pandemic lessen in severity, Eldridge predicts that bright, bold lipsticks will come back with even more celebration than before.

That’s what I’m looking toward — really fresh, summery-spring makeup that screams of us being able to get out in the world and just have fun,” she says. She predicts that shades such as bright pink, purple, and orange will have their moment in the new year and recommends the Lancôme L’Absolu Rouge Lipsticks in shades Rêve Toujours, Rose Cocktail, and Paris S’eveille ($32 each, lancome-usa.com) to be on-trend.

Lifted Brows

The brow lamination look is sticking around as lifted brows that open up the eyes are flattering,” declares Kimiko Vincent. “However, this trend will take on a softer form than a lamination or soap brow, which have maximum vertical hairs throughout the brow that lay quite flat and can appear two-dimensional.”

1960s Styles

I feel that because most of our faces have been partly covered with the masks, that putting extra TLC in eye makeup application is where the rise of ’60s makeup trends comes from,” celebrity makeup artist Dominique Lerma previously told InStyle. “It only makes sense that the ’60s would make a comeback being as that there are so many creative ways you can use lashes and liner to express yourself.”

Multi-Functional Color Cosmetics

There’s no reason to have an eyelash-growth serum and a mascara when you can have a two-in-one product that does it all (such as the Talika Lipocils Mascara, $35, amazon.com) — and the beauty industry has taken note.

We’ll see more color formulas across foundation, eye makeup, blush, lips, and even nails to incorporate treatment ingredients as consumers want to treat their skin 24/7,” predicts clean beauty chemist Krupa Koestline.

New Old-School Blush

Blush placement is a topic that’s been front and center on TikTok, and in 2022, Eldridge predicts that it’ll be found in an unexpected spot. “In a lot of vintage portraitures, you see that blush came down a little bit lower than we’re told we should, but it actually looked pretty fresh on the skin,” she says.

Dopamine-Fueled Eyes

Eldridge says that splashes of unexpected, bold colors are going to be everywhere this year. “I’m seeing so much more yellows, purples, pinks, blues, greens — colors which traditionally have are considered quite out-there are becoming a lot more mainstream.”

This goes in hand with Pinterest’s predictions, which indicate that vibrant, feel-good looks are going to be a go-to trend. For newbies who want to step out of their comfort zone, Eldridge suggests applying a tad bit of color to the inner or outer edges of your eyes for a subtle, yet impactful, bang of color. “It’s always looks so nice and fresh,” she adds.

INSTYLE