The Most Exciting New Makeup Releases That Arrived In February

CoverGirl Perfect Point Plus Liquid Liner

As protective face coverings are still very much a part of our day-to-day life, the eyes will continue to be the focal point of our makeup looks. Whether you prefer a sharp cat eye or a fun graphic look, CoverGirl’s Perfect Point Plus Liquid Liner is as bold as it gets. Designed with an easy-gliding felt tip for smooth, quick-drying application that lasts up to 12 hours, it comes in three shades, Black Onyx (true black), Charcoal (slate gray), and Espresso (rich brown) to pair with every look imaginable.

$8 (Shop Now)

Pat McGrath Labs Skin Fetish Ultra Glow Highlighter

Not only is the one-and-only Pat McGrath gracing the February Allure cover, but she’s also been busy behind the scenes bringing her latest Divine Rose II collection to life. Although every item, including the runway-previewed Mothership VIII Eyeshadow Palette, is sure to leave you breathless, I simply can’t wait to drench my skin in the ethereally rosy-golden Pat McGrath Labs Skin Fetish: Ultra Glow Highlighter in Divine Rose. This gel-meets-powder illuminator practically makes your cheekbones visible from outer space — and at the very least, spices up your Zoom dates.

$48 (Shop Now)

BioBlender by EcoTools 100% Biodegradable Makeup Sponge

After years of research and development (alongside John Nanos, who holds a Ph.D. in organic polymer chemistry), the BioBlender by EcoTools 100% Biodegradable Makeup Sponge is finally available to the masses. Made out of just five vegan ingredients and packaged in 100 percent plantable paper, this eco-friendly beauty tool degrades within four months in a home compost setup, compared to regular makeup sponges that waste away in a landfill for over — wait for it — 50 years. It’s even embedded with a “plant me” message to remind you to do your part.

$5 (Shop Now)

Giorgio Armani Beauty Sí Intense Eau de Parfum

Originally launched in 2013, Giorgio Armani Beauty has finally launched a revamped Sí Intense Eau de Parfum that essentially feels and looks like a warm hug. Just look at that inviting, honey-like hue. Blackcurrant nectar, Isparta rose, and patchouli ramp up to the bottle’s most intense note, vanilla, making this the perfect cozy winter (or spring) scent.

$136 for 100 ml (Shop Now)

Kevyn Aucoin True Feather Brow Marker Gel Duo

If you prefer to cocktail your brow routine with different formulas, Kevyn Aucoin’s True Feather Brow Marker Gel Duo was made for you. Infused with mung bean and red clover extract to promote fuller-looking brows, the tinted marker is equipped with an ultra-fine brush tip to create precise, realistic-looking hairs and fill in sparse areas. On the flip side, an invisible gel fluffs up your filled-in (or naked) brows and provides flexible hold. Choose from four different shades: Ash Blonde, Warm Brunette, Brunette, and Dark Brunette.

$28 (Shop Now)

Colourpop x Animal Crossing: New Horizons Collection

Save up your bells because you’ll want to spend all of them on Colourpop’s hyped-up Animal Crossing: New Horizons Collection. Inspired by iconic characters, such as Tom Nook, Isabelle, and the Able Sisters, this latest beauty-and-video-game crossover is stacked with pink-, green-, brown-, and purple-themed eye shadow palettes in a variety of matte, matte sparkle, metallic, and pressed glitter finishes. If you’re looking for unadulterated glitz, you can choose between Balloon Pop Super Shock Shadow (a metallic pink-silver single eye shadow) and Bellionaire Glitterally Obsessed (a gold, self-sticking glitter gel) — or frankly, pick up both.

Rounding out the launch are two baby-pink and coral powder blushes reminiscent of the cosmo flowers and wildflowers found on the island. And whether you lean towards pink, coral, or caramel tones, you’re bound to find a fruit-tree-inspired Mini Lip Tint Duo that fits your mood to a T. 

$7 to 12 or $125 for the full collection (Shop Now)

Glow Recipe Blueberry Lip Pop

Glow Recipe is no stranger to reformulating its products, and the Lip Pop is the latest to undergo an upgrade of its own. Now 35 percent bigger in size (3.1 grams to 4.2 grams, to get hyper-specific) and available in a permanent blueberry-infused shade, you don’t have to worry about ordering refills as frequently. This three-in-one wonder gently exfoliates, hydrates, and adds a gorgeous berry-pink tint to your lips. Go forth, swipe, and reap the multitiered benefits.

$22 (Shop Now)

Velour Beauty Vegan Luxe Lashes

Velour Beauty Vegan Luxe Lashes is the brand’s biggest step towards going 100 percent mink-free in 2021. Swipe on a layer of adhesive glue or the Best of Beauty-winning Lash & Go Eyeliner and plop on any of the 13 new styles, like Run The World for a gradient lengthening effect or the spike-patterned She-E-O for extra drama. Just like that, you’re the proud owner of soft, fluttery lashes.

$27 (Shop Now)

One/Size Secure the Blur Makeup Magnet Primer

Patrick Starrr’s latest product, the One/Size Secure the Blur Makeup Magnet Primer, creates a mattified base that’ll grip onto your foundation for all-day hold. A powerful trio of niacinamide, witch hazel, and glycerin minimizes the appearance of large pores, evens skin tone, and controls shine, so all you’re in charge of is showing off your flawless beat.

$30 (Shop Now)

Freck Noir

As the newest addition to the faux freckle family (which also includes Freck OG and Freck XL), Freck Noir was specifically created to complement mid-to-dark skin tones. Simply stamp on a small cluster of dots, and then, quickly tap your fingers on the not-yet-dry pigment to create subtle copies wherever you’d like on your face. If you’ve been in the market for a product that’ll change up your look with minimal effort, this is it.

$28 (Shop Now)

Bésame Cosmetics The Disney Mary Poppins Collection

Although your makeup bag might not be magically bottomless, there’s definitely room for Bésame Cosmetics’ The Disney Mary Poppins Collection. Based on Mary’s signature floral design and actual lip and cheek colors used in the beloved films, the Practically Perfect Powder, Poppins Red Lipstick (rich red), and Mary’s Cream’s Rouge (dark pink rouge with a hint of coral) might just make you break out in song. 

$25 to $68 (Shop Now)

Lawless Forget The Filler Definer Liner

Formulated with a silk-like ester for a one-and-done kind of glide (no tugging involved), Lawless’s Forget The Filler Definer Liner checks off all of the boxes eco-conscious beauty lovers might have. It’s certified “Clean at Sephora,” sustainably sourced — it’s made out of FSC-certified (Forest Stewardship Council) wood — and vegan. You’ll find your perfect my-lips-but-better shade in Burnish (mid-tone nude with a hint of red), Coco (cool-toned deep brown), Honey Rose (pinkish-mauve), or Pink Sand (universal neutral pink).

$21 (Shop Now)

ALLURE article

The 9 Best Brow Pens for Creating a Microblading Effect

Because the ink doesn’t go as deeply into the skin as body art, microblading fades over time. Depending on your skin type, it could last one to two years. Sometimes, you even need a touchup four to eight weeks after your first appointment.

However, getting that touchup right now isn’t exactly an option. With salons across the U.S. shuttered due to the COVID-19 outbreak, people have been trying professional services on themselves, like facials and haircuts. But at-home microblading is absolutely not an option. Luckily, brow pens that create the same effect — no painful incisions necessary — exist. Sure, their hair-like strokes for the illusion of fuller, defined arches last only about two days, but the pens work in a pinch. They provide a quick touchup for your next Zoom meeting and will hold you over until you can finally make an appointment with your favorite cosmetic tattooist once again. For those who’ve never gotten the procedure done before, consider this a way to satisfy your microblading curiosity, too.

Most of the brow pens on this list take a three-pronged approach to master a microblading effect — literally. Milk Makeup and Maybelline New York launched pens with toothed applicator for quickly etching on lines that look just like naturally grown brow hairs. MAC and Urban Decay also make ones with felt or brush tips like your go-to liquid liner, so you’ll be used to maneuvering it. No matter what applicator you prefer, you’re sure to find a suitable option for your brow grooming routine on this list of best brow pens for creating a microblading effect, below.

Essence The Eyebrow Pen

The Essence The Eyebrow Pen is a no-nonsense take on the toothed marker trend. Rake it through your arches with short, upward strokes, and your handiwork won’t budge until you wash your face. Fans of the tool also speckle on faux freckles with the pen. 

$4 (Shop Now

Glossier Brow Flick 

Glossier Brow Flick fills in where Boy Brow doesn’t. The latter tames and fluffs up arches; the paintbrush-like applicator of Brow Flick, on the other hand, focuses on the details. 

Fill in gaps and add definition where you need it, but keep this tip from New York City-based makeup artist Katie Jane Hughes in mind: the pen works best on “completely clean, oil-free brows, so you shouldn’t have any moisturizer on them or any oils or serums or any skin-care product — and no highlighters.” 

$18 (Shop Now

L’Oréal Paris Micro Ink Brow Pen

Comb the L’Oréal Paris Micro Ink Brow Pen through your brows like a little brush to bolster every hair for up to 48 hours straight. Its applicator has the sharpest edge on the market. Flip it over and elongate the tails of your arches with it. 

$11 (Shop Now

Milk Makeup Kush Triple Brow Pen

The ingredient list for the Milk Makeup Kush Triple Brow Pen could be confused for a skin-care product as it touts aloe, sunflower oil, and CBD oil – all to help nourish your brows and the skin underneath them. The pen is offered in a whooping eight hues in warm, cool, and neutral tones of blonde and brown, as well as auburn and black, so you’re find to find your perfect match. 

$22 (Shop Now

Revolution Pro Build & Grow Brow Serum Duo

The Revolution Pro Build & Grow Brow Serum Duo wants to be a part of all of your beauty routines. While doing your makeup, uncap the pigmented side in one of three variations of brown: ash, warm, and dark to sculpt your brows. 

When it’s time for your nighttime skin-care regimen, remove the white cap to reveal a market-like applicator to coat your arches in a transparent serum. We can’t attest to its hair growth claims, but millet seed extract and panthenol are sure to moisturize the area. 

$10 (Shop Now

MAC Shape + Shade Brow Tint

The forces of a pen and powder join together in one powerful baton. One of the MAC Shape + Shade Brow Tint is an ultra-fine felt tip liner to fill gaps; the other houses a self-depositing sheer pigment in its cap that clings onto the spongey tip. Smooth it onto arches to add dimension and lock in your brow look all day long. 

$22 (Shop Now

Maybelline New York TattooStudio Brow Tint Pen

Press down the tip to conveniently replenish the long-lasting inkiness of the Maybelline New York TattooStudio Brow Tint Pen — a genius feature most of the other pens lack. (For the others, store them cap side down to force the pigment to collect at the tip.) 

$10 (Shop Now

Sephora Collection Microblade Effect Brow Pen

Another thin brush tip option if the three-pronged applicators intimidate you: the Sephora Collection Microblade Effect Brow Pen. You can pick from two universal shades – light and deep – to make the faux microblading process that much more foolproof. 

$12 (Shop Now

Urban Decay Brow Blade

Although the Urban Decay Brow Blade is the priciest option on this list, it’s the perfect selection if your partial to a pencil. The two-in-one solution has a tiny retractable one that’s equally as neddle-like brush applicator for a subtle stain. Its shade range is also the most numerous with nine to choose from, including a universal color called Taupe Trap. 

$26 (Shop Now

ALLURE article

The Best Glossier Products Actually Worth Your Money

If there’s one brand that’s proved it’s worth the hype, it’s Glossier. Basically every new launch immediately lands on top of the best Glossier products charts. It’s not hard to see why: Glossier is a master class in brand identity (see: its millennial pink packaging, “G” merch, and dreamy but realistic ads), it’s perfected the art of the no-makeup makeup look, and it’s got a fanbase so loyal that shoppers will patiently wait (often out the door of its showrooms) to get their hands on whatever just hit the shelves.

But just like with anything that seems too good to be true, those who aren’t fully aboard the Glossier train often wonder whether its products are actually worth it. Does Boy Brow really transform your eyebrows in few single swipes? Is Cloud Paint seriously as good as its painfully cute tube would lead you to believe? Do the Body Hero products actually feel as divine as they look in the ads? If the Glossier reviews ahead have anything to say, the answer is a resounding yes.

Scroll on for GLAMOUR’s honest Glossier reviews to see what’s absolutely worth spending your money on.

Glossier Boy Brow

There’s a reason this product is Glossier’s top seller (and inspiration for so many copycats): It’s awesome. I love everything about it—its tiny tube, its teeny brush that separates and grooms so well, its super-sticky, nonflaky, semiwaxy formula that holds hairs in place for days. Even better, Glossier finally expanded its shade range to include an auburn shade for redheads like me. —Lindsay Schallon, senior beauty editor

Buy on their website $20

Glossier Stretch Concealer

Everyone says the last thing they want in a concealer is cakey-ness. Having makeup visibly settle into the fine lines we all have isn’t cute and defeats the purpose, for me, of wearing makeup to begin with. What I love about Glossier’s Stretch Concealer is its texture. It’s so lightweight and dewy that it’s almost impossible for it to cake up. I started using it not just under my eyes to cover circles but also on my eyelids to give my face a more pulled-together look, as well as to cover redness under my nose and at the corners of my mouth. It looks super natural—some might say too natural if ultra-full coverage is the goal—but it works wonders for me when I don’t feel like a full face of foundation and want a light glow while still hiding my skin issues. —Perrie Samotin, digital director

Buy on their website $22

Glossier Balm Dotcom

I don’t always wear makeup—but I will wear lip balm, which is why the Balm Dot Com formula is so appealing to me. It’s light and moisturizing without being sticky, but is tinted in these gorgeous shades that make it seem like I tried. Cherry is my go-to color, but honestly, you can’t go wrong with any of them. —Shanna Shipin, commerce editor

Buy on their website $15

Glossier Lash Slick Mascara

I love how the Lash Slick formula goes on evenly and the brush “combs” so each lash is accentuated. I also appreciate that the tiny fibers add oomph without turning my lashes into spider legs. Whereas other mascaras go on wet and immediately leave dotted marks below my brows, Lash Slick magically stays put—from the moment I put it on until I wash it off at night. I was nervous, since it’s water-resistant, not waterproof, but I’m happy to report that it doesn’t flake or smudge. —Kimberly Fusaro, branded content director

Buy on their website $20

Glossier Milky Jelly Cleanser

I’ve been a fan of Glossier since day one, and most of its products have made their way into my daily routine (hi, Boy Brow!). But my love runs deepest for its Milky Jelly Conditioning Face Wash. The texture is unique—the only way I can describe it is cushiony—and it never leaves my skin feeling tight or stripped. I use it in the morning on dry skin and at night after an oil cleanser or micellar water to remove makeup. The smell is incredible: It’s like roses and lipstick, but it’s subtle enough not to irritate my sensitive skin. I will always have a bottle in my bathroom because it works, and it honestly just makes me happy when I use it, which is what beauty is all about. —Bella Cacciatore, beauty assistant

Buy on their website $11+ (various sizes)

Glossier Futuredew 

Normally I’d roll my eyes at anything being called “aesthetic skin care”—meaning, a product that imparts skin-care benefits but also looks incredible on—but that’s exactly what this oil-serum hybrid is, and the glow it gives your face is impossible to scoff at. Futuredew gets its skin-glistening magic from light-reflecting minerals, but it’s also got all the things you’d look for in a great hydrating serum: jojoba, grape seed, evening primrose, and rosehip oils, along with squalane to help lock in moisture. The number of compliments I’ve gotten on my skin has increased tenfold since I’ve started using it. No lie. —L.S.

Buy on their website $30

Glossier Pro Tip Liquid Eyeliner

I won’t lie: When I first tested this by drawing swatches on my hand, I was unimpressed by the pigment payoff. But when I tried it on my eyes, I realized that’s where it’s magic comes to life. The buildable formula makes the whole experience less high-stakes. If your line goes awry, it’s fine, because it isn’t intense dark black until you draw a few layers. This means less of a heart attack for those who haven’t mastered a cat eye and more versatility from day to night. The brush tip is superthin and glides along your lash line for a subtle vibe that feels very Glossier, and the control is top-notch! When I washed my hands, the swatches didn’t budge. —Erin Parker, commerce writer

Buy on their website $20

Glossier Hand Cream

With all the handwashing I’ve been doing since COVID hit, this rich—but not sticky—hand cream has been a godsend. It smells like the brand’s fragrance, You, which is clean and fresh with a slight hint of florals. I wish I were going more places these days, because this is the kind of cute packaging you never get sick of pulling out of your bag. —L.S.

Buy on their website $22

Glossier Generation G Lipstick

Glossier’s reformulated Generation G lipstick is a new favorite of mine. I love how comfortable and moisturizing it is. I use the color Zip, which is sheer and buildable, so I can apply it on the go, but still packs such a punch that I don’t need to wear anything else with it. It’s the perfect red lip for those who are a little bit color-shy like me. —Khaliha Hawkins, producer

Buy on their website $20

Glossier Body Hero

Until Body Hero, I believed the one metric that mattered in lotion was how well it moisturized. I was a noob! Innocent and impressionable! But as soon as I found this (attractive!) stuff, I learned the truth. A good lotion will make your legs look longer, your skin feel dewier, and your bod smell like a fresh-picked flower. I’ve reordered it three times. —Mattie Kahn, culture director

Buy on their website $27

Glossier Haloscope

I’m all in on highlighting pretty much 365 days of the year—but most especially when I’m feeling a little run-down. The combo of crystal extracts and actual moisturizing oils in Haloscope ensures that I look fresh-faced and dewy while it hydrates my skin at the same time. A dash on my cheeks, brow bones, and the bridge of my nose, and I’m good to go. —Abby Gardner, news writer

Buy on their website $27

Glossier Cloud Paint

I used to swear by Nars Orgasm Blush—and it’s still a fave!—but ever since I tried Glossier’s Cloud Paint, I have trouble using anything else. Cloud Paint is incredibly easy to apply (I use my finger), and it blends seamlessly on my cheeks. The tiny tube is also deceptive; it actually lasts me months even though I use it every day. As for the color, I’ll alternate using Beam and Puff between seasons. Beam is orangey, so it gives a pretty glow in the summer, whereas Puff is a light pink that looks great when I’m more pale. —B.C.

Buy on their website $22

Glossier Solution

After I cleanse my skin at night, I swipe this glycolic acid toner all over my face and neck in order to remove excess makeup residue and keep my skin smooth. Thanks to powerful hydroxy acids (AHA, BHA and PHA), it works to gently exfoliate, unclog pores, and fight breakouts. I’ve totally seen a difference since I added it to my routine. —Jillian Ruffo, contributor

Buy on their website $29

Glossier Brow Flick 

I have my eyebrow routine down pat: I apply a primer/growth serum and use my Anastasia Beverly Hills Brow Wiz and that it’s. Two products and I’m done. However, after trying Glossier’s Brow Flick in Black, I realized that my eyebrows were missing some serious definition. Brow Flick definitely made my brows stand out more than they originally did, and as I grow them out to be the big bushy brows I want, it’s become the perfect subtle addition to my routine. The tip is thin and precise, and you can wipe/brush out any mistakes you make. —K.H.

Buy on their website $22

Glossier Body Hero Dry-Touch Oil Mist

I’ve been a fan of the Body Hero lotion since it launched, but lately I’ve been more into oils, so this couldn’t have come at a better time. Like its older sister, the packaging is cool and expensive looking, and it makes me smile every time I see it in my bathroom. The oil itself is super lightweight—it’s a dry oil so you can put jeans on right away or roll around in clean sheets without leaving a mess—but it feels really nourishing and lush. My favorite part, though, is the scent; the perfect soapy neroli that makes me smell like a rich European baby. I have no complaints. —B.C.

Buy on their website $30

Glossier Skywash Matte Eyeshadow

Glossier’s shimmery Lidstar eye shadows have been a mainstay in my makeup bag for years, so when the brand revealed it was launching matte eye shadow, I had high hopes. While I wish the packaging were a bit more interesting (really, how can you beat Lidstar’s mini test tubes?), the formula more than makes up for it. The colors are matte, yes, but they still go on with the sheer, buildable consistency Glossier’s eye shadows are famous for. The dry-down, meanwhile, looks like powder without any of the telltale dryness or cakey-ness. My favorite is the blue shade, Pool, that reminds me of the powder blues that were big in the late ’90s—but look perfectly in place for 2020. —L.S.

Buy on their website $22

Glossier Body Hero Exfoliating Bar

Let me preface this by saying I am not a bar-soap girl, and yet I am obsessed with this exfoliating bar. First of all, I hate how much body scrubs leave a trail of grounds at the bottom of my tub, and a lot leave my already oily skin feeling like there’s a thin film over it. This is hydrating yet tough on rough patches of skin, and I love the little well on the bottom of the bar that lets you drop a bit of body wash on top so you can cleanse and exfoliate in one fell swoop. —L.S.

Buy on their website $17

Glossier Wowder

This may be a hot take, but I don’t use many—if any—Glossier products in my daily routine. (I know, I know.) There is one exception, though, and that’s Wowder. The loose powder manages to give my skin a matte yet dewy appearance without feeling too cakey. It’s like putting an IRL filter over your skin. —Anna Moeslein, senior editor

Buy on their website $27

Glossier Lidstar Eyeshadow

It’s kind of incredible how easily these eye shadows wake up your face. I seriously put it on in the back of a cab without a mirror—that’s how easy they are. With one swipe and smudge on your lid, it leaves the prettiest soft wash of color behind. Most days I wear Lily, the lilac color, with mascara (my current fave is by Maybelline), and it gives the illusion I put much more thought into getting ready. And if I had a late night out? I’ll put Moon in the inner corners of my eyes to brighten them. —L.S.

Buy on their website $22

GLAMOUR article