The rise of the celebrity beauty brand is alive and well in 2020, just in case there were any doubts. The latest example comes courtesy of Selena Gomez, in the form of color cosmetics brand Rare Beauty, which made its official debut on September 3rd. Welcome to Artist Spotlight #17 series on my blog.
Touted as a “mission-driven brand,” Rare Beauty will donate 1% of all sales, “as well as funds raised from partners” to the Rare Impact Fund, which “aims to increase access to mental health resources,” according to a press release from the brand. It has an initial goal of raising $100 million over the next decade to “help address the gaps in mental health services for underserved communities, which will make it one of the largest known funds in support of mental health from a corporate entity.”
In a statement, Gomez said: “These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.”
Rare Beauty’s rather robust initial product offering includes a touch-up kit with refillable powder and blotting papers, a matte liquid eyeliner, eight shades of tinted lip balm, 12 shades of matte lip color, eight liquid highlighters, eight liquid blush shades, eight shades of a dual-ended brow pencil and gel, three tools, an illumining primer, a multi-tasking face mist and 48 shades each of both foundation and liquid concealer.
According to the brand, Gomez has had a hands-on approach to developing Rare Beauty, including product testing, design and mission. At launch, it will be available at Sephora in the U.S., Canada and Mexico, as well as Sephora inside JC Penney and at RareBeauty.com. There are plans for additional international expansion in place for 2021.
Marilyn Monroe is a beauty and style icon, which is why so many makeup lovers were somewhat surprised when Hard Candy launched a collection in tribute to her. Obviously, there was no involvement from Marilyn or anyone in her life, therefore, it invites a very critical eye at each product to see exactly how a drugstore brand would honour her legacy in the beauty industry.
I got a couple pieces for myself to test out, that I would get most use out of, and here’s my review:
Rose Drench Refresher Spray – infused with hyaluronic acid and rosewater, it leaves the skin radiant and hydrated. I don’t think it prolongs the wear time of makeup, however, it doesn’t claim to (just thought I’d note that). I enjoy the fine mist and the scent of the spray, and the 75 ml size is an average for a setting spray at a good deal of $6.
Translucent Loose Powder + Rose Hip Oil – locks makeup in with a velvety finish that gives a sheer glow to skin. It’s weightless, has a Paraben, Mineral Oil-free formula, and instantly refines texture and blurs imperfections. The powder is very finely milled, and at 10 mg for $7 I definitely recommend.
Precision Brow Pencil – the precise tip allows for natural, hair-like strokes; use the spoolie side to soften the look for a fuller, feathered effect. It’s a formula that’s in balance between too stiff and too creamy, easy to work with, and definitely scores my endorsement. 0.06 g for $6 is justified in my book.
Get the collection on their website or at you local Walmart store.
Have you tried anything from this collection? Do you plan on picking anything up? Let me know in the comments below!