Every Product In Selena Gomez’s RARE BEAUTY Makeup Line

The rise of the celebrity beauty brand is alive and well in 2020, just in case there were any doubts. The latest example comes courtesy of Selena Gomez, in the form of color cosmetics brand Rare Beauty, which made its official debut on September 3rd. Welcome to Artist Spotlight #17 series on my blog.

Touted as a “mission-driven brand,” Rare Beauty will donate 1% of all sales, “as well as funds raised from partners” to the Rare Impact Fund, which “aims to increase access to mental health resources,” according to a press release from the brand. It has an initial goal of raising $100 million over the next decade to “help address the gaps in mental health services for underserved communities, which will make it one of the largest known funds in support of mental health from a corporate entity.”

In a statement, Gomez said: “These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.” 

Rare Beauty’s rather robust initial product offering includes a touch-up kit with refillable powder and blotting papers, a matte liquid eyeliner, eight shades of tinted lip balm, 12 shades of matte lip color, eight liquid highlighters, eight liquid blush shades, eight shades of a dual-ended brow pencil and gel, three tools, an illumining primer, a multi-tasking face mist and 48 shades each of both foundation and liquid concealer.

According to the brand, Gomez has had a hands-on approach to developing Rare Beauty, including product testing, design and mission. At launch, it will be available at Sephora in the U.S., Canada and Mexico, as well as Sephora inside JC Penney and at RareBeauty.com. There are plans for additional international expansion in place for 2021.

Liquid Touch Weightless Foundation $29

A weightless foundation with concentrated pigments that feels barely there while providing buildable medium-to-full coverage with a natural finish.

Liquid Touch Brightening Concealer $19

A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.

Soft Pinch Liquid Blush $20

A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.

Positive Light Liquid Luminizer Highlight $22

A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish.

Lip Souffle Matte Cream Lipstick $20

A weightless air-whipped lip cream that hugs lips with rich color and nourishing hydration that gives a soft velvety matte finish.

With Gratitude Dewy Lip Balm $16

A hydrating, nourishing balm that adds a hint of just-kissed color with a natural dewy finish.

Perfect Strokes Matte Liquid Liner $19

A longwearing, waterproof, matte liquid eyeliner formulated with ultra-black pigments for dramatic definition every time.

Liquid Touch Foundation Brush $28

A cruelty-free foundation brush packed with soft, silky bristles that build, blend, and buff.

Always An Optimist Illuminating Primer $26

A weightless, silicone-free, gel primer enriched with ultra-fine pearls for a lit-from-within glow.

(Available in a mini version for $14, 15ml)

Brow Harmony Pencil & Gel $22

A dual-ended, triangular-shaped, retractable brow pencil and tinted brow gel that creates naturally defined brows.

Always An Optimist 4-in-1 Prime & Set Mist $24

An ultrafine, glow-boosting mist that hydrates, primes, sets, and refreshes skin.

Blot & Glow Touch-Up Kit $26

A refillable two-in-one compact of touch-up essentials—blotting papers and a radiant powder-filled puff—for freshening up on the go.

Blotting Paper $5 & Powder Puff Refills $15

Liquid Touch Concealer Brush $16

A cruelty-free concealer brush with uniquely sculpted bristles and a pointed tip for precise coverage.

Liquid Touch Multitasking Makeup Sponge $14

 A plush sponge with a diamond-shaped tip for a precise application and customizable coverage.

UPCOMING PRODUCTS SNEAK PEEK!

Looks like we’ll be getting some eyeshadows & liquid bronzers.

Credit: Trendmood1 on Instagram

Some MAC Go-Tos

I REALLY love the fact that MAC (among other brands) has customizable eyeshadow palettes. The formula has only improved since MAC eyeshadows dominated the market and set the trends years ago for many years to come. This is just one of my favourites that I put together.

MAC brushes are notoriously famous for a good reason: they last a very long time and they’re soft and easy to work with. I have pretty much all of them but a couple shown here are:

286 Synthetic Duo Fibre Tapered Brush
221 Synthetic Small Tapered Blending Brush

MAC lipsticks also were some of the first and the best on the market. My first ever lipstick was Velvet Teddy (of course due to the endless comments about it among beauty lovers), and although there’s such a large variety of lipsticks available these days, their formula is still among the top.

The lipstick shown here is in Jubilee.

Do you use MAC products? Do you have favourites? Let me know in the comments below!