The First (Actually) Vegan Red Lipstick?

INTRODUCING The Confession Ultra Slim High Intensity Refillable Lipstick in Red 0 by Hourglass Cosmetics.

No carmine, no harm. Finally, a brand with enough resources took it upon themselves to find an alternative to regular red lipstick formulations that typically involve carmine (an insect).

(Hourglass Cosmetics has yet to address and improve on their shade range in ALL other products, but this accomplishment deserves a moment in the spotlight, in my opinion.)

100% vegan lipstick that delivers saturated, long-wearing color with a satin finish.

Special-edition shade uses their innovative ingredient, Red 0, to deliver a saturated, true red hue with animal-friendly pigments that do not compromise performance, in an exclusive red applicator adorned with a beetle ($40).

Hourglass Cosmetics issued the following statement:

“Experience Confession Red 0: a special-edition shade that uses our patent-pending vegan replacement for carmine to deliver a saturated, true red hue that does not compromise performance.​ With its creamy, saturated formula and vibrant hue, Red 0 reflects Hourglass’ belief that makeup can be both high performance and cruelty-free.​”

How will this sell? How will this change the market? Only time will tell.