Gwen Stefani’s GXVE Beauty Unveils Digital Community Platform

The GXVE Community lets consumers share make-up looks while benefitting from a commission rate that is above the industry average.

GXVE Beauty, the colour cosmetics brand of musician Gwen Stefani, has launched The GXVE Community, a digital platform that lets consumers share unique make-up looks.

It also allows users to benefit financially through a commission rate claimed to be above the industry average.

The former No Doubt frontwoman said The GXVE Community came from a desire to interact with make-up fans in the digital age in a way that was not available in the early years of her career.

GXVE Beauty specialises in ‘clean’, high performance make-up and launched in March this year, backed by New Theory Ventures.

GXVE Beauty is the next chapter of my life,” said Stefani.

It’s an extension of my passion for being creative, for finding identity and being artistic. Make-up gives you the freedom to play the roles you want to play.”

She continued: “I’ve dreamed about the day of launching The GXVE Community and now it’s here.”

I wanted to partner up with the people who have been my partners all along. We’ve always had this exchange of love, whether it be through the music I’ve written or fashion and now beauty.”

If you love make-up and you love to be your own individual, you’re going to love this community and I can’t wait to see what everyone creates.”

To apply to The GXVE Community, consumers can visit the ‘Ambassador Program’ at the GXVEBeauty.com site. Selected ambassadors, known as ‘GXVERS’, will be granted access to the proprietary brand platform.

The platform offers both discovery and financial incentives.

Those selected as GXVERS gain exclusive access to videos from Stefani, as well as product education, application tutorials, social content, product images and the ability to share and engage in brand polls and chats.

GXVERS also receive 30% commission on any items sold via their ambassador link, one of the highest standardised rates in the industry.

According to the brand, there is no minimum social media following required to become a ‘GXVER’, simply a passion for make-up and a positive outlook.

COSMETICS BUSINESS

Beyoncé’s Makeup Artist Sir John Swears by These Five Makeup Essentials

I always say that beauty is a feeling,” notes celebrity makeup artist Sir John on his beauty philosophy. “The way we make people feel is a destination—you become a destination of energy when you can do that.” While the pro is most known for his work with Beyoncé—including her glam at the 2022 Oscars and her British Vogue cover—he has garnered quite a Rolodex of star clientele. Rosie Huntington-Whiteley, Serena Williams, Zendaya, and Naomi Campbell (who happened to be his first celebrity client), to name a few, have all sported his glam on endless magazine covers, music videos, and red carpets. Not to mention a slew of brand partnerships with L’Oréal, Barbie, and MAC.

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And the sought-after makeup pro doesn’t have any plans on slowing down anytime soon. “One thing I know about life, especially at this big, grown age of mine, is that the finish line continues to get pushed back,” he continues. “There’s a Roman saying: never rely on past glory. Yesterday’s win is yesterday’s win. No matter what I did yesterday, that’s cool, but I’m really obsessed about what’s next.” Following two decades of experience, he’s adding another role to his ever-evolving resume: chief creative officer of Ctzn Cosmetics—driven by his commitment to building equity and diversity in the industry.

Founded in 2019 by a trio of sisters, the brand seeks to create products inclusive to people of color, inspired by their South Asian heritage. “I loved how authentically compelling they were when it came to what [they] want to champion for people who don’t always get invited to the party,” he says of his appointment. Sir John’s decision to join a promising up-and-coming brand, to him, is a reflection of the evolving beauty landscape.

He continues to say that he’s seen so many shifts in the industry throughout his career—noting specifically the emergence of men’s makeup. “I love the fact that we live in an era of exploration, where everyone can have a vehicle to make them feel better about who they see in the mirror,” he says. So, it’s clear Sir John is eager to create safer, more inclusive spaces and share the wealth of knowledge he’s learned—from normalizing Botox and filler to dishing his best makeup tips.

I love making the eyes look like different shapes with liners,” he explains. “Liners would be my favorite thing to do if I didn’t have any other makeup on me.” He’s particularly enjoying how people are playing with colored, whimsical liners on TikTok. “Also, my ultimate hack is making sure you set concealer with loose powder—never pressed powder. It’s too heavy under the eyes and drying.” Otherwise, he has a penchant for what he dubs invisible sculpting: “I love the way I sculpt and contour; you’re not supposed to see it but rather offer structure.” To do this, he will do a cream sculpt, then buff in a taupe or cooler colored tone to create dimension on the face.

Sir John’s approach to makeup has transformed in tandem with the industry and his clients. When asked if he thinks Beyoncé’s look has evolved over time, his response is “abso-fucking-lutely.” Though he admits she certainly knows what she wants, he has learned how to not only have conviction but consistently soak in new knowledge. His biggest advice? “Have faith in your eye, in your references you’re pulling. Where do you want to take this person?

With that, Sir John gave Vogue a sneak peek into his makeup kit—including his five must-have products.

1. Uoma Beauty Double Take Contour Stick

  • Key Benefits: “These are the best for sculpting,” says Sir John. “I sculpt and bronze with everything that looks like this. I’ll take a tiny bit on the back of my hand, and I’ll start to buff wherever I want that shadow.
  • More to Know: A lychee fruit extract-infused dual-ended contour and highlight stick to illuminate and shape the face.

2. Fenty Beauty Match Stix Matte Contour Skinstick

  • Key Benefits: The Fenty Beauty Match Stix is another top pick of his for his signature sculpted contour. For a lasting lifted appearance, he sets the cream contour with a cool-toned powder to keep everything in place all day or night.
  • More to Know: A buildable cream-to-powder contour stick that delivers a matte finish.

3. REN Clean Skincare Glycol Lactic Radiance Renewal Mask

  • Key Benefits: “This is amazing,” says Sir John. “It literally resurfaces your skin immediately; even if you’re super sensitive, it’s not a problem. I’ve been using it for years.”
  • More to Know: An exfoliating mask powered by a blend of glycolic acid from pineapple extract, lactic acid from passion fruit, and papain from papaya to refine skin texture and improve radiance.

4. MAC Fluidline Eye Liner Gel

  • Key Benefits: “I love this because it doesn’t move, it doesn’t go anywhere,” says Sir John. He recounts etching a perfect cat eye while on Beyonce’s On The Run tour using this pot and MAC’s liner in Graphblack. “[The liner] didn’t move through two hours of cardio. They’re worth their weight in gold.”
  • More to Know: A waterproof, smudge-resistant gel pigment formulated for up to 16-hour wear.

5. NARS Radiant Creamy Concealer

  • Key Benefits: Sir John counts this NARS concealer as one of his favorites, along with its matte pot formula. Pro tip: just make sure the under-eye is properly hydrated before applying.
  • More to Know: A creamy concealer infused with balancing and light-diffusing powders, along with magnolia bark extract, grape seed extract, and vitamin E to hydrate, brighten, and correct.

VOGUE

Hilary Duff Is ‘Here for’ This Cherry Vanilla Lip-Plumping Gloss That’s Packed with Anti-Aging Benefits

From her Lizzie McGuire days to her recent nude photo shoot for Women’s Health, Hilary Duff has always served up inspiration. And to be frank, we’d try pretty much anything she stands by.

So it shouldn’t be a big surprise that we’re all for the Lawless Cherry Vanilla Lip Gloss she posted on one of her latest Instagram stories, in which her plump pout had a flawless cherry-red shine. Duff’s selfie showing off the gloss was captioned, “here for the cherry vanilla lip gloss” to show she’s a big fan.

Not only does the $25 product plump your lips and add a light red tint, but it also has anti-aging benefits from the hyaluronic acid and shea butter in its formula that provide hydration and a soothing sensation. Plus, over time, it can help alleviate irritation, increase lip volume by 40 percent, and decrease lines when used consistently, according to the brand. And you can never go wrong with an ultra-shiny finish to top off any makeup look.

Apply the product on its own for a glossy sheer tint, or add it on top of your favorite lipstick to give your lips a fuller and more vibrant look. To reap the anti-aging benefits, you can also wear it while you sleep.

Buy It! Lawless Forget The Filler Lip Plumper Line Smoothing Gloss in Cherry Vanilla, $25; sephora.com

Along with Duff, the popular lip product is a favorite of more than 66,000 Sephora shoppers. One five-star reviewer reported that their lips looked “twice as big” after experiencing the gloss’ “phenomenal plumping effect.” Another satisfied customer wrote that it “doesn’t burn or hurt like other lip plumpers” and they highlighted how much they enjoyed that it also adds pigment.

A plumping lip gloss with anti-aging benefits is enough to have us sold, and the fact that Duff and thousands of Sephora shoppers are fans too is just a huge bonus. The $25 purchase might be your new holy grail makeup item of the summer and beyond.

PEOPLE

Ciara Is Launching A Skincare Line OAM: ‘Meet My Secret Sauce’

On Monday, Ciara announced she’s leveling up and jumping into the beauty game by launching her own skincare line.

Called OAM — which stands for “On a Mission” — the beauty brand drops online September 15.

Welcome to Artist Spotlight #90 series on my blog.

You’ve been asking… and here it is. Meet my secret sauce,” the “One, Two Step” songstress wrote on Instagram, calling the line “years in the making.

The Instagram Reel shows comments fans have left over the years asking the Sports Illustrated Swimsuit cover model, 36, to drop her skincare routine.

It’s the flawless skin for me,” one reads. “Baby them pores was no where [sic] to be found!” another gushes. 

In the comments, one fan asked, “Now can we get the workout plan?” and a follower added, “She got that business head.”

Ciara worked with a team of dermatologists to clinically test the products on 96 women.

Ciara’s line is launching with five “clinical-level” products, which she worked with a team of board-certified dermatologists to perfect, testing her potions on 96 women with different skin tones. 

OAM is rolling out a Vitamin C Hydrating Cleanser, Vitamin C Brightening Pads, 20% Vitamin C Brightening Serum (which she calls “liquid gold for your skin”), Vitamin C Eye Revitalizer and Vitamin C Radiance Moisturizer, with prices ranging between $28 and $62.

OAM was tested on women of every skin tone on the Fitzpatrick scale, which classifies skin type based on pigment and sun reaction.

I would say this is truly a missing piece in skin care today,” the “Like a Boy” hitmaker told Allure. “These products are for all skin types, so that’s why we wanted to do [the clinical testing] with every skin tone.” 

Ciara joins a long list of celebrities with their own beauty brands and skincare lines, including Selena Gomez, Hailey Bieber, Ariana Grande, Kim Kardashian, Halsey, Jennifer Lopez and Rihanna.

PAGE SIX

How to Pull Off TikTok’s Siren Eyes Trend, According to the Pros

In Greek mythology, a siren is a symbol of seduction; their sea-nymph songs are said to be so enchanting they can lure sailors to their deaths. Over the course of modern history, the phrase has come to be synonymous with women who are so enticing they’re dangerous, especially on screen when they’re adorned with a sultry winged eye. Think Veronica Lake in 1942’s This Gun for Hire, or Selina Kyle in 1992’s Batman Returns or 2022’s The Batman. 

This is the essence of TikTok’s latest beauty craze, known as siren eyes. It all began a few weeks ago with creator @DanielleMarcan, who coined the phrase as she sought to make her gaze more seductive with elongated flicks of jet-black eyeliner along the inner and outer corners of the eyes. Since then, the #SirenEyes hashtag has accumulated nearly 280 million views, inspiring users to tap into their “dark femininity,” as Marcan puts it, and punctuate their eyes with a little smolder.

There’s definitely a touch of noir,” makeup artist Cassandra Garcia says of the siren eyes trend, a look that’s appeared in different iterations across red carpets on the likes of Zendaya and Bella Hadid for years. “It’s such a sultry, yet wearable twist on a classic cat-eye, and I love that you can go from a [subtle] application to a more intense wing.” Fellow pro Carolina Dali agrees: “It lifts, elongates, and opens up the eyes… What’s not love?

If you’re recreating the siren eyes look on yourself, Dali stresses the importance of calibrating it to your eye shape. “If it’s your first time trying it, play with it when you have nowhere to go,” she says. “Shadow and line where it best complements your own eye shape.” A few helpful strategies: “For those with eyes on the smaller side, line the center of the lash line with a nude liner to further open up the eyes,” she says, noting her go-to is Chanel’s Le Crayon in beige shade Claire. “If your eyes are set closer to one another, go lightly on the liner in the inner corner and follow with a touch of champagne eyeshadow to brighten up that area and create an illusion of more space between the eyes.” To correct any mistakes and perfect the lines, keep cotton swabs and a bottle of micellar water on hand.

A fierce reimagination of traditional feline flicks, siren eyes are a striking alternative to beauty’s more pared trends of the moment. “After a while of the clean, no-makeup makeup, so many of us are looking to switch it up and get more experimental and sexier with our makeup,” Dali says. “It plays up on the sultriness and mystery in a person’s gaze.

VOGUE

Victoria Beckham Reveals Her Secret To Brighter Eyes

Whether as a remedy for Mondays or the morning after the night before, one of life’s greatest lessons is learning how to make a tired face look brighter, fresher and, well, healthier. Victoria Beckham just shared her own quick daily hack for well-rested eyes, using the Instant Brightening Waterline Pencil from her beauty line, Victoria Beckham Beauty.

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Moonlighting as a beauty blogger, Beckham posted an Instagram video showing the nude eyeliner – which is new to her collection – in full force on one of her brown eyes. Applied along the waterline, the other eye was left naked to show the difference the product can make. Scroll back through her Instagram account, and you’ll notice how often she uses the simple technique.

Nude eyeliner is always the first step Beckham takes when doing her eye make-up: “I love using this product first because what it does is take any redness away,” she explains. “It opens up my eye; it makes the white part of my eye look actually whiter.” A make-up artist’s trick to create the illusion of wide-awake peepers, a nude liner applied to the waterline can really open up the face, lift and add luminosity, with very little effort.

Victoria Beckham Beauty Instant Brightening Waterline Pencil

The Victoria Beckham Beauty eyeliner is buttery soft and glides onto the eyes, which makes it a super easy and flattering formula to use if you’ve not tried the technique yet. After that, “apply the rest!”, says VB.

VOGUE

Zendaya On The Secret To Perfect Brows And The Skincare Step She Never Skips

Actor, singer and activist Zendaya is best known for her Emmy-winning performance in hit TV show Euphoria and her role in the Spider-Man franchise, as well as for being a stellar Lancôme ambassador since 2019. Now the face of the brand’s Idôle scent, she speaks to Hannah Coates about her brows, taking risks on the red carpet, and why she never skips moisturiser. 

On skincare rules

I never skip moisturiser – I feel like my face would just crack in half. Also, I do not sleep with make-up on. That’s a big rule. But overall, I really enjoy the process of skincare. It’s one of my many obsessions. Even though I tend to keep the routine basic, I try new products all the time and I enjoy the ritual [of it]. Sometimes it’s fun to treat yourself with a little facial before bed. I’ll incorporate different serums every now and then. I think it’s good to switch up your skincare so that your skin doesn’t get too used to it. My products always seem more effective after I’ve left them for a bit and come back.

On how she wakes up

I usually wake up to my dog and, unfortunately, go right to checking my phone. It’s a habit I’d like to break.

On the products she can’t live without

Concealer, because if you have a good concealer you can just tap it over problem areas and you’re good. That, and some kind of brow product, whether it’s a tinted brow gel or a brow pencil. I love my brows. Somehow they change your whole face. I’ve let mine grow out, and with different brow products I can change the shape and opaqueness. It’s so interesting how doing that can really change your whole look. 

On her biggest beauty risk

Every time I step on the red carpet, it’s a risk. We always do something risky.

On make-up free vs full glam

It’s day to day. Like most people, I don’t have time to go full beat all the time. So there are some times where I just chill. For events, my stylist Law and I like to create characters, and so my make-up will depend on what character I am that evening. For example, for the last Met Gala, we did a Joan of Arc reference. We added a little extra blush, because we wanted the look to remind people of an old Victorian painting with the rosy cheeks. 

Another year I had this giant dress, and dewy make-up and lashes — the whole thing. At the last minute, I looked up, and was like, “Something’s not right.” I took off the fake lashes, and I added extra gloss to my lips. But I still needed something. So I put on this bright, red-orange lipstick, and it was perfect. It was one of those things where it’s like, “Hmm, something’s just off … who is this character? I haven’t found her yet.” I like to figure it out as I go.

On her hair

I like to wear my hair natural. My natural curl pattern came back after I stopped putting heat on my hair so I try to just embrace [what I have] while learning to care for my natural hair.

On fragrance

Spraying perfume is the final step to polish off getting ready. If you’re like me and attach memories to scents, the right fragrance can bring a lot of joy. I always just do the old spray-and-walk-into-it technique.

On make-up looks

I’m a sucker for classic neutral tones, you know, just browns. They’re easier to blend, for one thing – you don’t have to be so precise. If you make a mistake, you can just add some more, no big deal. All that said, I do love a yellow eyeshadow! Or a very yellow-gold. I also appreciate a plain red lip, with nothing else on the eye or just a little mascara. When you find the right red, that can change everything, you know? It’s got to be bright enough, deep enough, not too blue, not too this, not too that. I usually just go for a simple matte red. 

On doing her own make-up

Once I started working with make-up artists, I’d just watch them. If I liked the way someone did my eyebrows, I’d just watch how they did it and try it a home. Over time, learning to do my make-up became about taking different techniques and products from people I liked and putting them into my Rolodex. Then it was a matter of trial and error. I’d go out on the red carpet and later look at photos. Sometimes, I’d be like, “Ooh, I look like a ghost,” so then I’d fix it the next time around. It’s really about trying, failing, and trying again.

I pretty much do all my own make-up for events now. It’s very therapeutic for me, especially if I’m ever stressed out before a press junket or a big event. There’s something about taking that time to just be with yourself that I find very relaxing.

On her go-to confidence booster

I go to work – I love working. That’s where I feel the most powerful and in my essence.

On spa treatments

I love a good massage, but the problem is most massage therapists don’t apply enough pressure! People think I’m going to break in half. I’m like, you’ve got to do a little bit more than that, you know?

On her personal mantra

I don’t know if I have a specific personal mantra, but I do think it’s important to live with a sense of gratitude. You can’t ever have more if you don’t appreciate what you have. I always try to list the things that I am thankful for and take a moment to appreciate those things. That act helps put everything into perspective.

VOGUE

Ariana Grande’s New Lip Oil Has a Unique Feature That Was Inspired by Her Favorite Eye Cream Tool

Ariana Grande stans, rejoice: the singer’s latest r.e.m. beauty chapter is now available at Ulta Beauty.

Alongside Chapters 1 and 2, Ulta customers can add the latest r.e.m. beauty Chapter 3 products to their carts. The newest collection features five lip products, including a balm, oil, liner, and two new formulas of the On Your Collar lipstick: a liquid version and a hydrating option packaged in a thin bullet.

With Chapter 3, we blend the romance and retro-glamor of the ’50s’ approach to lipstick that I’ve always loved,” Grande tells InStyle. She says she’s “obsessed” with the new “high-performance” formulas, and shares a secret about the Essential Drip Lip Oil: “We brought a little skincare magic to your lips — the lip oil applicator was inspired by one of my favorite eye cream tools and really enhances the experience.”

The applicator of the r.e.m. lip oil and gloss hybrid has a unique design that includes a small metal ball at the tip, similar to eye cream products that are designed to de-puff the undereye area. The brand recommends using the metal part to apply the oil and then blending it in with the sides of the cupped applicator. Made with cocoglycerides, an emollient derived from coconut oil, the oil comes in four scents: raspberry, mint, lavender, and peach.

Shop now: $16; ultabeauty.com

Fans are already fawning over the Essential Drip Lip Oil on r.e.m. beauty’s website. Shoppers love the “original design” and say the oil is “not sticky at all, has the “best cooling effect,” and makes their lips feel “10 times more moisturized.”

One thing’s for sure: You can count on r.e.m. beauty’s Chapter 3 for a plush and plump pout!

INSTYLE

Vanessa Hudgens’ Makeup Artist Used This Blurring Foundation to Get Her Glass Skin Look at the MTV Movie Awards

Vanessa Hudgens turned heads more than once at the 2022 MTV Movie Awards after making seven (yes, seven!) outfit and hair changes. As the host of the event, the actress donned a new look every time she announced a category and winner — but it was her makeup that really stole the show.

Like me, you’re probably wondering how Hudgens achieved her stunning red carpet look. Fortunately, the actress’s makeup artist Tonya Brewer shared the exact lineup of products she used to give Hudgens her glow — and they all happen to be from celeb-favorite Pat McGrath Labs. Jennifer Lopez, Doja Cat, and Julia Fox have all recently used Pat McGrath products, and for good reason.

The secret to Hudgen’s red carpet glow is the Pat McGrath Labs Sublime Perfection Foundation, a natural, blurring foundation that features amino acids and diamond core powder to enhance her radiance and decrease fine lines and pores. Available in 36 shades, the silky formula glides on like butter for a smooth and dewy finish that’s designed to make your skin sparkle, according to reviewers. Suitable for most skin types, shoppers are calling it “the best” foundation for a “sheer, natural finish.”

Shop now: $68; sephora.com

Brewer paired the Sublime Perfection Foundation with other Pat McGrath face favorites, like the Sublime Perfection Concealer, which also comes in a range of shades, and Sublime Perfection Setting Powder. The lightweight setting powder has moisture-absorbing amino acids that soak up sweat and condensation, making it perfect for hot summer months, and is also free of parabens.

To get Hudgens’ dewy cheeks, Brewer tapped Pat McGrath’s Skin Fetish: Divine Blush Duo in paradise glow (which is currently out of stock in all colors), as well as the Skin Fetish Highlighter + Balm Duo in nude, which shoppers are calling their “secret weapon” for achieving an all-over glow. Brewer then used Pat McGrath Labs Fetish MascaraPermagel Ultra Glide Pencil, and Mothership I Subliminal Eye Shadow Palette to give Hudgens a daring eye featuring a dramatic, smokey wing with a glittery blue finish. And last but certainly not least, she finished off Hudgens’ plump pout with three lip products: the Lust Luxe Lip Balm in nude temptationPermagel Ultra Lip Pencil in structure, and Blitztrance Lipstick in skinsane.

So, if you ever find yourself wanting to recreate Hudgens’ gorgeous red carpet look at the 2022 MTV Movie Awards, you totally can with makeup from celeb-favorite Pat McGrath Labs. Or, just use these products to feel red carpet-ready, no matter what your summer plans are.

INSTYLE

At 53, Jennifer Aniston Is Forever Beauty Goals

No one does it quite like Jennifer Aniston. A beauty icon in every way, she is perfection from her head to her toes, with the sort of glow few women can lay claim to. Whether it’s her year-round golden tan, or her much-requested haircut and colour, she rarely strays from her signature beachy glam. She has worked with the same hairstylist, Chris McMillan, since the ’90s, and while her hairstyle has evolved, she isn’t one to experiment with drastic new looks.

That applies to her make-up, too – it has always been about luminous skin, a defined eye and a nude lip for Jen. A yoga devotee who has made taking collagen supplements a daily ritual, she is known for prioritising both body and mind, and takes a very Los Angeles approach to her beauty routine. As she turns 53, Vogue takes a look at some of her best beauty moments.

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VOGUE