“As a painter and an artist that has been inspired by how beauty is perceived globally, it is very important for me to create a universal brand.”
Welcome to Artist Spotlight #49 series on my blog.
Mohammed Hindash is an artist born and raised in Dubai, United Arab Emirates. Hindash studied and graduated with a degree in Studio Art, and later gained his exposure internationally for being one of the leading pioneers in makeup artistry and photography. Hindash began as a painter and YouTuber reaching over 68 Million views with 1.7 million subscribers. Crowned as one of the hottest makeup artists in the industry, the beauty mogul encapsulates the entirety of his artistic journey. Transitioning from portrait paintings to makeup and photography – and now into his own brand, his most intricate masterpiece.
Timeless. Authentic. Innovative. The brand’s drive stems from creating complex cosmetic masterpieces inspired by the true foundation of art.
“Art and beauty has always been an extension of me, so when I started experimenting with photography I knew I wanted to give into the world of cosmetics through make up artistry. It felt like a seamless, natural transition from being a painter.”
The creation of such an innovative product for the beauty industry should not come as a surprise, then.
The 6-pan gradient color story is inspired by a painter’s palette, deconstructed, and reassembled in a sleek, contemporary multi-use product. Beautopsy is made of a vegan formula which blends 12 fundamental colors that flatter and enhance all skin tones. Use as eyeshadow, eyeliner, contour, highlight, blush, and bronzer – the gradient colors offer a limitless color way pay-off.
Beautopsy is a multi-use pressed pigment palette that can be used on the eyes and face. Create the ultimate look by swirling your brush along the gradient pans to customize your perfect shade. Sweep along eyes, cheeks, brows, highlights and contours of the face. You are the artist of your masterpiece.
TAN + LINES – a soft tan brown that blends into a pure white
WET + PAINT – a beige that blends into a banana yellow
BOY + WONDER – a peach that blends into a bubblegum pink
FEEL + REAL – a neutral brown that blends into a true concrete gray
LOVE + KILLS – a fiery orange that blends into a hot red
INTRA + FATUM – a chocolate brown that blends into a pitch black
Welcome to Artist Spotlight #47 series on my blog.
This past week on Instagram, a few muses welcomed spring with colorful eyeshadows. Model Pooja Mor glistened under the sunlight, wearing turquoise eye shadow and a big smile, while model Chloe Yu had her lids saturated in blue and pink, thanks to makeup artist Michael Anthony (and the Pat McGrath Labs Subversive palette!). Then, embracing aquatic shades, “Versace Hottie” Precious Lee reported “for duty” in a cobalt blue shadow and Barbie Ferreira sported a blue smoky eye courtesy of Sam Visser.
More standout eye makeup came by way of Aweng Ade-Chuol, who graced feeds with artfully drawn black winged liner, full lashes, and bronzed cheeks, as well as Tracee Ellis Ross, who had thick, sooty swipes of eyeliner frame her upper and lower lash lines, with soft curls grazing her forehead.
Meeting the arrival of warm weather, Erykah Badu leaned into her light with a swipe of terra-cotta lipstick and the VanJess sisters were feeling peachy keen with blushy cheeks and pink manicures. Activist, writer, and cultural organizer Raquel Willis donned a red lip and sleek waves, and gave us all a much-needed reminder to let “the sunshine in.” As for Carly Cushnie? She ushered in International Women’s Day by celebrating the strong women around her. “I couldn’t be prouder to be a mother to my girls and [am] so grateful for everything they have taught and continue to teach me,” she wrote in a caption. “Thank you to all you incredible women out there. What an honor to be a woman.”
You will have spied Italian actor Sophia Loren in British Vogue’s April issue as part of the Hollywood Portfolio, which features 27 of the world’s biggest stars. Photographed looking as glamorous as she has always been, the 86-year-old silver-screen legend has long been a fan of a glamorous look and her attitude to beauty is refreshing. She once said:
“Beauty is how you feel inside, and it reflects in your eyes. It is not something physical.”
Welcome to Artist Spotlight #45 series on my blog.
It only goes to show that Loren feels as good on the inside as she externally looks. Her penchant for Italian glamour has always been a whole beauty mood – it is timeless. There is the trademark feline flick and voluptuous eyelashes; the bold lipsticks, from red to pink; glamorous blow dries; and her bold eyebrows, expertly filled in. These are looks that many of us still imitate today and she is regularly name-checked backstage at fashion shows. Here, let’s take a look at some of her most show-stopping vintage beauty looks over the years.
“I like to be a free spirit,” Princess Diana once said. “Some don’t like that, but that’s the way I am.” More than two decades since her untimely death, the public’s long-standing fascination with her – as a royal, a humanitarian, a style icon, and an unapologetic rebel — has yet to wane. Season 4 of The Crown is only sparking more intrigue around the ways in which she bucked royal tradition with a self-assured attitude and distinct codes of self-expression.
As a kid of the ’90s, I, like many, have always been taken with Princess Diana’s beauty, grace, and glamour. But of all her signatures, the one that has always stuck out to me was her ’80s-era proclivity for swipes of electric blue eyeliner; most strikingly worn with one of her sparkling diamond tiaras. Oh, the contrast! Yes, I know it was the ’80s and that it was the banner decade for colourful make-up, but for a woman of her stature, to me it always seemed kind of punk, a means of subtly railing against the royal system.
Plus, her pared-back approach to a decidedly bold colour statement brought a real-world sensibility to the look. “In the ’80s, blue eyeliner was about pulling out or brightening up naturally blue eyes,” explains make-up artist and Tatcha’s first-ever global director of artistry Daniel Martin, who famously gave Meghan Markle her natural wedding-day glow. “She kept it close to the lash line, enhancing the iris by creating this monochromatic tonal effect on the eye. She never took it up to her eyelid, which would create an entirely different effect altogether. I think her wearing it in that way made it wearable for so many.”
While I, for one, love an aqua eye and think of Princess Diana every time I smudge a cyan pencil across my waterlines for a quick dose of colour, I know it can be a polarising choice — and surely was for Princess Diana as the more-is-more ’80s gave way to the minimalism of the ’90s. So I wasn’t surprised to learn that upon meeting Princess Diana on her Vogue photo shoot in 1991, make-up artist Mary Greenwell, who worked with her throughout the ’90s, convinced her to add more neutral eyeliner shades to her repertoire. “In the ’80s, a lot of people were wearing blue eyeliner, and she was so young! She could get away with doing whatever she wanted,” says Greenwell. “She was experimental and absolutely loved make-up, but when she went out on the red carpet, we just tried to make her as glamorous and gorgeous as possible for the time.”
That being said, blue eyeliner certainly has its place, especially in the free-for-all that is the year 2020, where self-expression reigns supreme. “Right now, it’s about whatever you want to do, and making it look the best for you,” says Greenwell. “That’s what Diana always did.” Her tips for pulling off bold ticks of eyeliner, no matter how bright or understated the shade, is to keep the rest of the face fresh and vibrant: Clean skin enhanced with sheer foundation and feather-light swirls of blush and bronzer “to bring out the flush” in the face. “It’s about beautiful simplicity!” she says.
Welcome to Artist Spotlight #44 series on my blog.
Master Mattes™ Eyeshadow Palette
Inspired by human skin tones from light to deep, this custom, pro matte formula has a featherlight creamy feel and applies evenly with medium buildable and blendable coverage. The timeless palette offers superior grip and adherence with minimal fallout for the cleanest application.
This palette is inspired by Mario’s love of nature. The creamy shadows deliver a range of chromatic effects from natural to intense, with high-impact shine. The luxe formula can be used dry or wet to achieve a light wash or full-coverage color.
Curated with its own color story, vibe, and mood, each quad features a range of long-wearing matte, metallic, and satin shades that are super easy to use with your fingers or brushes. The eyeshadows are smooth and creamy with exceptional grip so you can layer them on with an even and uniform application.
Finding an eyeliner that stays put it is no easy feat, even among those marketed as long-wearing or waterproof. That difficulty gets heightened a thousand-fold (no pun intended) when you’re trying to do makeup for hooded eyes, where a bit of skin hangs down over your eyelid crease and makes your eye makeup transfer with a single blink. But according to celebrity makeup artist Gita Bass, who counts Olivia Wilde and Elizabeth Olsen as clients, this annoying makeup issue has an easy fix.
On Instagram Bass posted an incredibly simple way to make eyeliner last on hooded eyelids. Her caption begins: “When you spend four hours doing liquid eyeliner because you can’t see close up without your glasses anymore, and then your liner transfers to your lids because they are hooded, and gravity is pulling them down!! Aaahh!!!”
And then the magic happens. Bass whips out a small brush and dabs it onto the wand of Hourglass’s clear Arch Brow Shaping Gel, then uses the brush to go over her majestic winged liner. She explains, “This is an amazing hack to help set the liner,” but cautions to only do it once you’re happy with the liner’s shape, because once it’s set, the line is hard to manipulate (a good thing).
The technique is genius, leaving Debra Messing in the comments wondering, “Why didn’t you tell me!?!?” and others saying they’re going to try the tip because they face the exact same problem. On Reddit, the “Makeup for Hooded Eyes” forum counts 17,320 subscribers, where the issue is a common thread of discussion. One person writes, “I honestly got rid of all of my liquid liners because I couldn’t find a way to make it work for me,” while others have sworn off the liner category altogether.
Bass’s easy hack might be the path to revolution, especially if you opt for the Hourglass gel she mentions. On Ulta, shoppers write that it’s miraculous for lasting all day, and never flakes or makes your brows feel stiff, benefits that definitely transfer to its liner-setting use.
If you need something to apply it with, Morphe’s $4 angled brush racks up raves for being soft but strong, universally approved for both liner and brow use. And if you layer something like Stila’s Stay All Day Waterproof Liquid Eyeliner or Hourglass liner Bass uses with the gel, rest assured the combo’s not coming off for hours. Welcome back to the eyeliner fold — pun slightly intended.
When celebs like Dua Lipa, Alexa Chung, and Kate Winslet want makeup looks that will standout on the red carpet, they all turn to renowned makeup artist Lisa Eldridge.
Welcome to Artist Spotlight #40 series on my blog.
But Eldridge’s influence doesn’t stop at her impressive client list. For over 20 years, she’s been the mastermind behind the makeup in the fashion campaigns of brands like Gucci and Prada, wrote a best-selling book, and was one of the fist professional makeup artists to embrace YouTube, with a number of her tutorials going viral.
In-between applying makeup, Eldridge has worked with a number of top beauty brands on product development, including Chanel and Shiseido, to name a few. Currently, she’s the global creative director of Lancôme. (You can thank her for the game-changing bendable Grandiôse Liquid Eyeliner.)
After years of crafting hero products for other brands, Eldridge launched her namesake makeup line in 2018 with a single product: lipstick.
The velvet-inspired matte formulas quickly became cult-favorites, and Eldridge has recently launched nourishing, but high-pigment lip glosses, which sold out also immediately.
Here, Eldridge shares the inspiration behind her own lip products, her tips for preventing your lipstick from smudging under a face mask, and more.
At what point in your career did you know you wanted to start your own brand?
I spent a long time working with labs and cosmetic scientists while consulting and developing for them. I really enjoyed doing it and all of the companies I was working with were very complimentary about how good I was with the scientists and putting everything all together. I had it in the back of my mind that I wanted to do it. However, I’m not a big planner and things usually happen organically for me, which is what happened with my lipsticks as well.
How did your experiences as a makeup artist shape your own brand?
I think I’m well-placed as someone who does tutorials, but also does makeup every day on different faces and skin tones. My experience of handling makeup and seeing makeup in motion gives me a double side.
Why did you decide to launch with lipsticks?
The funny thing about cosmetic science is that products can often take years to develop. While I have other things coming, some of which I’ve been working on for such a long time, the lipsticks just happened to be ready first. I had the idea to make this velvety lipstick, and we tried once before and it didn’t work. We finally found a way to get the lipsticks out of the mold and still look like velvet. It was a challenge, and I had to put a lot of quality control in place, with people checking every single bullet. I was 100% satisfied, so I was happy with launching it. Since it’s only me, I’m not under pressure to launch on a certain date or month, whether the product is ready or not, which is quite a luxury.
You recently came out with lip glosses. What was the inspiration behind this launch?
While my matte lipstick formula isn’t drying, I wanted to do something that was more moisturizing. I had the idea of creating a product that feels like a lip treatment, but still offers a lot of color. We tried different formulas and we were happy with this one, along with the colors. Sometimes things come quite quickly, and other times things will take years. And by quickly, I mean within 18 months.
This year has been weird for wearing lipstick, among many other things. Where do you see lipstick trends going in the time of COVID-19?
I planned to do lips again so I was a bit concerned about the face masks. But, lipstick has been just as popular as ever. There’s always that lipstick effect, which is a historically proven thing, where people like to cheer themselves up with a bold lip color. I thought people would stick to more natural colors, but my red shades have been super popular this year. Velvet Dragon, which is a new red shade, has just flown. A lot of people send me photos and videos showing me the lipstick they’re wearing under their masks. A lot of doctors and nurses wear my lipsticks. They show me they’re wearing a really bright red lipstick under all of their PPE. I think it’s like a secret thing that’s quite cheerful and brings a lot of joy.
What are your tips for preventing lipstick from getting on your face mask?
Stick to thin layers. When you put thin layers on, the lipstick will bond in synergy with the skin. Sometimes if you put a lot on from the bullet, there’s a certain amount that’s sitting on top of the skin. I always say to start with a thin layer — maybe with a lip brush — so that it almost settles in the creases on the lip. Then, put another thin layer on top and tap it in with your finger or blot it with a tissue. You’ll still feel the creaminess on the surface, but you won’t have any excess product available to come off.
What is a common mistake people make when applying lipstick?
The shape you make — especially with strong colors — is important unless you have completely balanced lips. For example, I have downturned lips, like a lot of people do, and if you follow your lips all the way down to the corners of the mouth, it tends to make you look miserable and sad. My tip is to roughly following your natural lips when you fill them in and just stand back and look into the mirror. Take a lip pencil and add a little bit of bulk or use a Q-tip to take a bit off one side, as needed. You’ll look like a different person. It’s a really subtle tweak, but you need to look at your lip shape and see what suits you.
Shop Lisa Eldridge’s Lip Products:
True Velvet Lip Colour in Velvet Ribbon
Inspired by a classic bow, this true neutral/blue red is highly pigmented with a matte finish that has a slight sheen to it. To sum it up: it’s a bold shine-free lipstick that won’t dry out your lips.
A rich berry is a gorgeous alternative to a red lip. This kit includes the True Velvet Lipstick, along with the coordinating Enhance and Define Beauty Liner, a creamy gel lip pencil, and Gloss Embrace Lip Gloss, a non-sticky formula that offers impressive color payoff while simultaneously nourishing the lips. The trio comes in a velvet floral pouch created by multimedia artist Jon Jacobson. It’s a great gift for the lipstick lover in your life, or you know, yourself.
This multitasking formula offers leaves lips smooth and soft, thanks to a blend of nourishing ingredients, while offering high-pigment color. Blush, along with the other five shades are currently sold out, but you can subscribe to Eldridge’s mailing list for restock alerts
What’s better than treating yourself to a single lipstick? Three new colors. This set comes with three blue-based shades of Eldridge’s True Velvet Lip Colour. There are also options available with warm undertones as well as bold and neutral.
Welcome to Artist Spotlight #39 series on my blog.
There are few makeup bags that haven’t, at some point, been graced by a Bobbi Brown product. A brand that puts making women feel (as well as look) good at its core, 16th of January marked the 30th anniversary of its inception. To celebrate such a lengthy time in the beauty industry, the brand has, excitingly, appointed makeup artist Hannah Murray as global artistic director.
“Bobbi Brown is a brand I’ve loved since I started as a makeup artist,” Murray tells Vogue over the phone. “It’s such a well-loved global brand, and we have very similar philosophies regarding embracing natural beauty and individuality, as well as empowering women. These are things I’ve been championing for a while so it feels like a very natural fit.” Take a peek at Murray’s Instagram page, and you’ll see image after image of luminous skin, playful details around the eyes and bold brows on models and celebrities alike. Her makeup is real, fresh, and a far cry from the heavy contouring and airbrushed skin that have become popular in the last few years.
All of which makes her an excellent fit at a brand known for its feature-enhancing (rather than covering) products, where she will be overseeing everything from the fashion shows Bobbi Brown sponsors and campaigns, to education and product development. She has had experience with the latter before, having worked on the (rather brilliant) Topshop beauty line when it launched in 2011.
“I’m essentially going to be the visual voice of the brand, and I think with everything that’s been happening in the world, it’s a really pivotal moment to see things with fresh eyes and build on Bobbi Brown’s heritage,” she says. “I’ve lived in New York for the last 10 years, and before that in London, and I very much understand both the American aesthetic and the European sensibility and aesthetic too – it will be interesting to see that merge, something I think will give the brand a freshness, too.” When it comes to new products, we can expect some “innovation, excitement and fun”.
Though she isn’t, like many of us, forced to sit on Zoom all day, Murray is keenly aware of the “giving, giving, giving” that is endless, exhausting meetings, and believes in the power of beauty – whether that’s pampering your skin or applying some mascara – to uplift a mood. “There’s something ritualistic about [skincare and makeup]. Just like fresh air and eating well, having five to 10 minutes to yourself to cleanse, put a mask on, massage your skin is so healing. I have a three-year-old boy, so grabbing those moments is grounding. We all need to take care of ourselves and have a bit of me time.”
As for the beauty trends she expects to be big this year? Here she shares three of her key predictions.
“Instead of applying 10 products just to walk out of the door [like we used to], it’s now about feeding your skin and making it feel fresh and juicy and plump and alive. That’s a feeling thing, as well as being about how you look, and it’s using texture rather than product. You can layer on balms – I often dab Bobbi Brown’s gorgeous Lip Balm on cheekbones as it really makes skin look alive, like spa-fresh skin.”
“I’m hoping we’ve moved on from baking and cut creases – I want to see skin, feel it, and let it breathe. Another of my favourite products is the Bobbi Brown Extra Illuminating Moisture Balm, which is a lightweight moisturiser that imparts a subtle pearlescent finish for a “flawless, hyper-real skin effect”.
“I think everyone now wants to look healthy, like they’ve been outdoors and not stuck indoors for three months! I’m thinking the beauty of a real flushed cheek and freckles.” Try the brand’s Pot Rouge, a buttery-soft cream blush which melts into skin seamlessly for a natural finish.
“Take cues from the ’90s and apply eyeliner to your waterline to tight-line around the eye. It gives a bit of definition but it’s not laboured over. Makeup should do the work for you, you want to wear products that are smart, easy to use and that work well for you.”
Halsey is joining Rihanna, Selena Gomez, and Millie Bobbie Brown with the curation and launch of her very own beauty brand, About-Face. The award-winning artist has been hinting about her latest project for months through mysterious posts on social media. Now, all has finally been revealed.
Welcome to Artist Spotlight #38 series on my blog.
About-Face launched with three distinct franchises: Light Lock, Matte, and Shadowstick. The Light Lock assortment includes face highlighters with ultimate shine in stick, powder, fluid, and lip gloss form. The Matte range includes velvety finishes with products like the Paint-It Matte Lip Colors, Matte Fix Lip Pencils, and Fluid Eye Paint. Lastly, Shadowsticks are precise cream shadow crayons in soft pastel colors. The launch includes ten different products in an array of colors across each category. All About-Face products are vegan, cruelty-free, and formulated without gluten, phthalates, parabens, or synthetic fragrances.
Keeping to her vision of self-love, identity, and reflection, about-face is a creation of Ashley Frangipane (Halsey’s birth name), with the brand’s initials being a reflection of her own. The beauty brand focuses on a collection that is “For everyone, for everywhere, for every way with a dedication to products that are as edgy and non-conforming as the voice behind it,” according to the press release.
Serving as founder and Chief Creative Officer, Halsey has had her hands in every step of the curation and launch, even stating on Twitter that she did the makeup and photos for all the models during the campaign. So far, the campaign has featured people of various backgrounds and identities, emphasizing the theme of multi-dimensional makeup for everyone.
About-Face officially launched on January 25, 2021, on aboutface.com. The line includes affordable items that range from $14 to $32.
About-Face wants you to embrace your inner light with their face products that feature shimmery colors and pigments that will leave you “Straight Beaming!” Featuring products like the Matte Fix Spray ($28), the Light Lock Highlighting Fluid ($32), the Light Lock Powder ($30), and the Light Lock Stock ($25). Each Light Lock product includes at least three varying shades from light sheer to a deeper bronze.
Light Lock Powder
A crazy smooth highlighter powder that transforms for a glass-like finish.
Often one to rock a bold look, Halsey curated lip products with bold shade ranges that highlight a deep wine red, a matte burnt beige, a light pale pink, and more. Featuring products like the Light Lock Lip Gloss ($20), the Paint-it Matte Lip Color ($22), and the Matte Fix Lip Pencil ($17).
Paint-It Matte Lip Color
A flexible, matte liquid formula infused with natural peppermint with a powerful pigment load.
Currently, About-Face offers two eye products that provide a bold matte finish, a saturated matte look, or a pearlescent shimmer—featuring products like the Matte Fluid Eye Paint ($24) and the Shadowstick ($21). The smooth, buildable Matte Fluid Eye Paint pigment comes in six shades described as a “one-swipe color” that is smudge and budge-proof. The Shadowstick contains both matte and shimmery shades that can be used as eyeliner, eyeshadow, or truly whatever you choose.
An insanely pigmented, one-stroke eye crème with a built in sharpener.
Shay Mitchell has ridiculously shiny hair. It’s something I’ve admired about her since my days of watching Pretty Little Liars in my dorm—years before I imagined life as a beauty blogger where I’d actually get to find out what products she uses to get those lustrous locks.
Now, thanks to Mitchell’s travel accessories brand BÉIS and Revolve, I finally know the secret to that shiny hair. BÉIS and Revolve have teamed up for a limited-edition beauty box filled with all the Shay Mitchell-approved products for, well, looking like she does. Inside the box, you’ll get full-size samples from brands like Embryolisse, KNC Beauty, Tower 28, Joanna Vargas, Ouai, and Oribe, plus the BÉIS cosmetic case.
Spoiler alert: Ouai Rose Hair & Body Oil and Oribe Travel Gold Lust Shampoo and Conditioner are the products responsible for her undeniably shiny hair.
The entrepreneur (she also has a cocktail brand, ONDA), actress, and new mother chatted with ELLE editors about how she finds her favourite beauty products, how life has changed with Atlas, and the first place she’s traveling to when the world is back to normal.
How do you like to discover new beauty brands to try?
Mainly by word of mouth. I am recommended products by people I trust or who are experts in the beauty world. I also always discover new brands through Instagram.
What has changed about your beauty routine during your daughter Atlas’ first year?
Oh, you know—I used to be able to have a routine. Now I’m lucky if I brush my teeth in the morning (just kidding). To be honest, my beauty routine has always been pretty simple: I wash my face every evening, moisturize, use products with quality ingredients, and stay hydrated during the day. If I just have an easy day, I put on some mascara and call it a day.
What’s a beauty practice you learned from your mom and that you plan to pass down to Atlas?
I feel like it’s less a practice and more a routine. One of my fondest memories from growing up was watching my mom get ready for work. I remember her putting her lipstick on before she left the house. She was so chic, put together, and calm. When she came home, she always managed to take care of us, the house, and have a family dinner. I used just to think she was a mom, but now I know she is a superwoman.
What’s the secret to staying organized when you’re traveling?
You may laugh, but the whole reason that I started BÉIS was because I wanted products that both looked good and kept me organized on the road. I want to zip up my suitcase and unzip it at my destination and have everything be exactly where I need it. We have bags with sneaky storage, all the pockets your heart could desire, bags that transition from day to night, pieces that serve multiple functions. I am very biased, but they’re the best.
Where’s the first place you’re going to go on vacation when it’s safe?
The first place I will go is back to Canada (where I have gotten to go twice this year with quarantine restrictions), but I want to revisit my Gram.
After that, anywhere. I’m game. The top choices are Italy, Colombia, and Ireland.
Do you and Matte [Babel] share any beauty products? Have you taught him any tricks or vice versa?
Coconut oil for everything.
What projects are you most excited about for 2021?
Project “Let’s Fix the Earth” and project “Let’s Find Some Common Ground.” Then, of course, super excited and focused on continuing to grow BEIS and ONDA!