Over the past year-and-a-half many of us have picked up new beauty tricks to help in our quest to quickly look presentable on ZOOM, even if we’re still wearing our pyjamas. Those in need of some inspiration should take notes from Priyanka Chopra’s recent IGTV, in which she takes fans through her own “quick makeup” look, which she’s learned to perfect in less than five minutes.
Next up: it’s blush. Chopra uses a Chanel compact blusher, the latest of which is the ultra-pretty Fleurs De Printemps Blush and Highlighter Duo, and blends it over her cheekbones and up to her temples. “I like going a little bit on the sides of my face,” she says. “[It] gives [my face] a little shape.” Her next makeup artist-approved trick is to use the same brush to lightly blend the blusher over her eyelids, for a little pop of colour and to bring the face together.
Since our eyes are everything nowadays (“Eyes are important on Zoom!”), Chopra swears by an eyelash curler to wake her eyes up, and then applies mascara afterwards – including on the bottom lashes. Then, she brushes her eyebrows, using a pencil to fill in the gaps, while still keeping them “super natural”.
Despite the amount of time we all now spend wearing protective face masks, Chopra is still all for a look that emphasises the lips. “I usually like to have a lighter lip or a fun colour, maybe,” she says in the video. “This is my favourite go-to. It’s Clinique [Chubby Stick] and it’s kind of natural.” One of Clinique’s bestselling lip products, Chubby Sticks offer a natural, balmy lip tint while nourishing the lips.
To finish? She sweeps her hair back into a relaxed bun, adds some “distracting, fun accessories” and voila, she is ZOOM ready.
Jennifer Garner is full of surprises. I can’t say I was expecting her to be the hilarious Instagram video creator that she is, or for her to team up with Jill Biden to promote vaccinations in West Virginia. One thing slightly more routine? For Garner to be transparent as a window about the specifics of her beauty routine — and while her adoration for Neutrogena skin care is well-known, she says the brand’s most recent addition is making all the difference.
According to an interview with PEOPLE published in May, the pep in Garner’s step — and skin — is thanks to a recent Neutrogena release focused on firming skin with anti-aging benefits. Speaking to Neutrogena’s new Rapid Firming Peptide Contour Lift Face Cream, Garner says, “It just gives the skin a real youthful vibrancy, and a kind of bounce to it.”
The Neutrogena moisturizer is part of the brand’s new firming collagen and peptide-centered line, reliant on a dermatologist-developed micropeptide that it claims can deeply penetrate skin to counter depleted collagen and elasticity. For background, peptide products based on enhancing collagen are an ongoing skincare trend; Jennifer Aniston and Kourtney Kardashian advocate for ingesting collagen and tons of Amazon’s best-selling skin products revolve around the ingredient, including serums that have skyrocketed in popularity.
The reason: Our body’s natural collagen production weakens as we age, dermatologist Joshua Zeichner previously told InStyle. Collagen is composed of three polypeptide chains, so using them topically can stimulate your skin to pump up its collagen creation and return youthful texture to your face. Since launching last month, the reviews for Garner’s favorite new cream back up the science and its promise of a “visibly lifted, firmer-looking” appearance.
“Beyond making my skin look and feel smoother, healthier, and more rejuvenated, the serum and cream have helped firm and tighten the skin along my cheeks and jawline,” one shopper in their 50s writes. “My cheekbones appear more pronounced, my face looks less puffy, and my skin no longer looks/feels crepey. I enthusiastically recommend these products to others my age who are trying to achieve firmer, younger-looking skin.”
Another person testifies that the fast-absorbing, lifting cream plumped up their fine lines within a week, bringing a hefty dose of moisture to super dry skin and cinching in their sagging neck. “For that alone, it gets five stars,” the reviewer says. “It also helps with those stupid lines around your mouth, and I swear there’s an improvement with less pronounced marionette lines, so I don’t look like I am super unhappy all of the time.”
In just under two weeks, the cream fades forehead wrinkles into a shadow of their once-pronounced self, tones down laugh lines and under-eye puffiness, and scraps rough patches altogether. Others say the immediate tightening effect blurs and smooths fine lines from the jump, and within a couple weeks firmed up their jowls without requiring the “guts or the money” needed for more invasive work.
Garner’s use of the cream and lack of furrowed wrinkles only makes sense — she comes off as a chronically happy person, and while no one’s joyous 24/7, it could be Neutrogena’s innovation that makes it seem that way. Try the drugstore’s newest wonder for $30 and see the changes for yourself.
Purchasing an eyeliner can feel like a gamble. You walk into your nearest Sephora, money in hand, on a mission to find a formula that doesn’t pull, tug, skip or drag. After perusing the shelves, you’ll settle on one in hopes that it won’t smudge before lunch.
The truth is, you never really know if you’ll get a return on your investment until you take it home and try it for yourself. By then, it could be too late. To make the entire experience feel less risky, experts who know a thing or two about eyeliners weigh in. Ahead, shop the 10 best eyeliners, from pencils to liquids, according to professional makeup artists. They’ll make you feel like you won the jackpot every time.
BEST GEL LINER – AMC Eyeliner Gel
“When I’m creating a bold eye, Inglot AMC Eyeliner Gel is my go-to eyeliner, as it’s available in a variety of rich high-pigmented shades,” says makeup artist Millie Morales (also a Garnier celebrity hairstylist). “The creamy formula glides on with ease, but most importantly, it boasts long-lasting wear.”
BEST SMUDGE-PROOF LIQUID – Stay All Day Waterproof Liquid Eye Liner
“When it comes to precision, I like to use a marker-like tip, as it gives me the freedom and flexibility to create an elegant wing or a thick dramatic look,” says Morales. “Stila’s Stay All Day Waterproof Liquid Eye Liner dries fast, won’t smudge and only comes off when you take it off!”
If you’re looking to try a colored eyeliner, look no further than Urban Decay’s 24/7 Eye Pencils. Makeup artist Steve Kassajikian says, “these shades are bright, pigmented, creamy, easy to blend, and glide on like a gel.” As if that’s not enough to get you on board, Kassajikian adds, “they set in 60 seconds and don’t budge throughout the day. Plus, they’re specifically made for wet surfaces like the waterline.”
Celebrity makeup artist Claudia Betancur, a L’Oréal Paris brand ambassador, is a fan of the brand’s new Flash Cat Eye Liquid Eyeliner because it “has the perfect tip to create a precise wing, and glides on super smooth. The cap has a wing stencil attached to help create the perfect cat eye,” she says.
“This micro-fine gel pencil has next level staying power,” says makeup artist and artistic director of Glamsquad, Kelli J. Bartlett. “I originally tested the Hourglass 1.5 MM Mechanical Gel Eyeliner on my hand, and it lasted through a workout and a shower, so you know it means business. I love to use it on the inner rim of the upper lash line to create a lush look as it holds up to watery eyes.”
BEST LONG-LASTING PENCIL – BADgal BANG! 24 Hour Eyeliner Pencil
Celebrity makeup artist Lisa Potter-Dixon says this liner “is a hard worker. It works wonders on the waterline and stays put due to its waterproof formula.” She adds, “it also works beautifully as a lash liner, plus the blending tool on the end means you can even use it to create a simple smokey eye.”
Makeup artist and co-founder of Shespoke Makeup, Rebecca Perkins, says it doesn’t get better than Pat McGrath Labs’ liquid liner. She says, “the pen tip is so fine, you can do super subtle details. Mother does not mess around, and her products always do what they say.”
BEST TRUE BLACK – Infallible 16HR Never-Fail Eyeliner
Finding a true black formula can be difficult. Luckily, Perkins assures that her pick is “tried and true.” She says, “L’Oréal’s carbon black shade comes in a gel pot (perfect for when I am doing someone else’s makeup) or the mechanical pencil (for when I’m doing my own makeup).” Finally, she adds, “it’s not fancy, but it works every time.”
Dell Ashley, YSL Beauté Director of Makeup Artistry, knows a thing or two about luxury beauty, but there’s one drugstore favorite he keeps in his kit. He says the NYX Matte Liquid Liner is “a great budget-friendly eyeliner because it offers rich color and has a nice, long wear.” And at $8 a pop, you can keep your makeup bag stocked with it too.
BEST VERSATILE FORMULA – TattooStudio Sharpenable Gel Pencil in Brown
Vincent Oquendo, the artist behind Hollywood’s most beautiful faces (Lily Collins, Gabrielle Union, Nina Dobrev), recommends you pick up this other drugstore option. “I use it to create my shape before I perfect it with a black liner and for subtle definition in the waterline when I’m creating a sultry look,” he says. “The combination of black and brown liners create a more natural makeup look when smudged at the lash line.”
In November 2015, Kylie Jenner launched three lip kits. The kits, consisting of a lip pencil and liquid lipstick available in a pinky nude, a beige neutral and a deep brown, sold out almost immediately.
Jenner’s wasn’t the first celebrity beauty brand to launch. In 2009, Australian model Miranda Kerr founded Kora Organics, while actor Drew Barrymore launched Flower Cosmetics in 2013. But Jenner’s was the first to leverage the reach, engagement and influence of its founder in the social media era. Nearly six years later, the lip kits have evolved into a full makeup and skincare brand and in 2019, she sold 51 percent of her business (at a valuation of $1.2 billion) to Coty for $600 million.
Cardi B has teased a forthcoming makeup range, as has YouTuber James Charles, while Hailey Bieber, Gwen Stefani and Ariana Grande all reportedly filed trademarks for beauty products. Welcome to the golden age of the celebrity beauty brand.
It used to be that celebrities were the faces of beauty brands, starring in campaigns, endorsing the products in interviews and wearing the makeup on red carpets. But being the face is no longer enough—celebrities want ownership, becoming major players in the industry in their own right. And with the growth of the global beauty market over the last few years—the industry was valued at $532 billion in 2019—it’s not surprising.
“Celebrities are increasingly aware of the quick financial gains to be made, with the opportunity to monetize a loyal online fanbase and use their social media page as a marketing platform,” says Gabriella Beckwith, beauty consultant at market research firm Euromonitor.
But for everyone chasing a Fenty success story, fame and following alone won’t ensure sales. As the market becomes increasingly crowded, brands will have to rely on that notoriously slippery concept of authenticity to gain the trust and business of their target audience.
The power of authenticity
Today, beauty consumers have never been more educated about what they are putting on their face or more demanding about the quality. It’s why it matters that Pharrell Williams collaborated with his longtime dermatologist, Dr Elena Jones, for his skincare brand Humanrace. It’s why Halsey prefaced the announcement of her makeup brand About-Face in January by establishing her credibility. “Many of you know I’ve done my own makeup for a long time,” she wrote on Twitter. It’s also why actress Millie Bobby Brown drew criticism after posting a skincare tutorial in which she seemingly didn’t actually apply any of the products to her face. Brown issued an apology a few days later, writing, “I’m still learning the best way to share my routines as I get to know this space better—I’m not an expert.”
Eyebrows were also raised when Jennifer Lopez recently said that her age-defying skin was the mainly the result of years of olive oil use—despite selling a new line of skincare products (her multitasking serum costs $118). Followers were skeptical of these claims, with some even suggesting the singer had had Botox, to which Lopez responded: “For the 500 millionth time. I have never done Botox or any injectables or surgery!”
At the other end of the spectrum, Victoria Beckham established her credentials as a serious player by partnering with industry favorite Dr Augustinus Bader for her first skincare launch. “We tend to think of celebrity brands as inauthentic partnerships—traditionally, that is often what they were,” says Sarah Creal, co-founder and CEO of Victoria Beckham Beauty. “Celebrities can no longer slap their name on something and not have their communities realize that’s what’s happening. Those who are in it for the short term or inauthentically won’t last—consumers are savvy.”
A long-time beauty executive, Creal met Beckham at Estée Lauder, with whom the designer launched a capsule cosmetics collection, and was drawn to her passion and vision. While she says there is “no doubt” the former Spice Girl is a celebrity, they don’t consider Victoria Beckham Beauty a celebrity brand, but rather a bona fide indie startup. “Having Victoria as a partner obviously shines a light on the brand that we wouldn’t have otherwise, but we still have to stand up to the scrutiny and credibility that any new beauty brand would need to.”
The importance of quality over influence
Celebrities undeniably wield great influence over their following, but if they want to convince consumers to buy their products, this credibility and, most importantly, gold-standard quality, is non-negotiable. “People aren’t just buying into the face—they equally expect the product to work as hard as any other brand they’d engage with,” says Victoria Buchanan, senior futures analyst at strategic foresight consultancy The Future Laboratory.
The audience agrees. “[I think some] products by celebrities are bad quality because it is believed that people will buy them regardless,” says Marion, a 17-year-old gen-Z consumer from Toronto. “But the product itself should be more important than the celebrity or advertising.” It’s quality that she cites as the reason for buying the few products from celebrity brands that she’s purchased—a Rare Beauty highlighter with good reviews, a Fenty concealer because of its range of shades.
While a celebrity might make consumers aware of a brand (they’ll pay close attention if it’s someone they’re a fan of), it’s rare that they would buy a beauty product because of the name alone. On the whole, they remain wary of products, particularly when it comes to skincare, do their own research, and always listen to expert advice.
Like all trends, the celebrity beauty bubble will eventually burst. The sharp decline of celebrity fragrances following its 2011 peak shows what can happen when consumers move on from a category. Nothing lasts forever and we’ve already seen a gradual shift towards hair brands, such as Tracee Ellis Ross’s Pattern, Priyanka Chopra Jonas’s Anomaly, and sexual wellness products via Cara Delevingne and Dakota Johnson.
When that moment comes, those brands left standing will be the ones that have established their authenticity and credibility, played to the strengths of their creators’ personal ethos and identity, and, above all, proved their quality. As noisy and loud as your social media presence might be, in the end, nothing talks like results.
“We all need a bit of magic in our lives – especially now – don’t we?” says Val Garland, global makeup artist for L’Oréal Paris, of the brand’s latest collaboration with Elie Saab. And magical it is. The designer known for his frothy, feminine, haute couture creations – seen on everyone from brides to A-listers – has brought his talent for making women feel and look good to the ultra affordable L’Oréal Paris x Elie Saab collection, which is available to buy now.
Welcome to Artist Spotlight #52 series on my blog.
Empowering women is, after all, Saab’s MO. “My passion has always been to make women feel beautiful, and makeup has the ability to highlight every woman’s natural beauty. As the finishing touch to a look, or an accessible way into the world of couture, this makeup line allows every woman to experience a touch of Elie Saab magic,” he says.
Garland, who has worked with the designer on the makeup looks for his fashion shows in days gone by, collaborated with Saab on the line. The pair wanted to create a range which reflected his “dazzling hand-sewn embroideries and embellishments and his signature fantasy creations”, explains Garland. “I wanted to translate his vision with makeup, by incorporating subtle shimmer finishes in the gloss and dazzling glitters in the eyeshadows, to truly reflect his designs.”
The result is a four-piece line that incorporates a rather glorious eyeshadow palette, full of velveteen, shimmery shades in tones to suit everyone; Le Volume Haute Couture Mascara; a feather-soft Le Brilliant Haute Couture lip gloss (in three nudes); and Color Riche lipstick (in four exclusive shades). The edit is affordable but the luxurious formulas feel reassuringly expensive, and the packaging is also pleasing. The feather details, sheer nude chiffon and silver embellishment from the brand’s last show are all echoed in the formulas.
Because the collection is based on nude hues, it’s perfect for those who like a natural touch, and it’s bound to appeal to future brides. Whether it’s a slick of the gloss on lips or a diffused, taupe eye, it’s soft, flattering makeup that’s easy to incorporate into your routine. And at less than £20, it’s truly a steal.
“As a painter and an artist that has been inspired by how beauty is perceived globally, it is very important for me to create a universal brand.”
Welcome to Artist Spotlight #49 series on my blog.
Mohammed Hindash is an artist born and raised in Dubai, United Arab Emirates. Hindash studied and graduated with a degree in Studio Art, and later gained his exposure internationally for being one of the leading pioneers in makeup artistry and photography. Hindash began as a painter and YouTuber reaching over 68 Million views with 1.7 million subscribers. Crowned as one of the hottest makeup artists in the industry, the beauty mogul encapsulates the entirety of his artistic journey. Transitioning from portrait paintings to makeup and photography – and now into his own brand, his most intricate masterpiece.
Timeless. Authentic. Innovative. The brand’s drive stems from creating complex cosmetic masterpieces inspired by the true foundation of art.
“Art and beauty has always been an extension of me, so when I started experimenting with photography I knew I wanted to give into the world of cosmetics through make up artistry. It felt like a seamless, natural transition from being a painter.”
The creation of such an innovative product for the beauty industry should not come as a surprise, then.
The 6-pan gradient color story is inspired by a painter’s palette, deconstructed, and reassembled in a sleek, contemporary multi-use product. Beautopsy is made of a vegan formula which blends 12 fundamental colors that flatter and enhance all skin tones. Use as eyeshadow, eyeliner, contour, highlight, blush, and bronzer – the gradient colors offer a limitless color way pay-off.
Beautopsy is a multi-use pressed pigment palette that can be used on the eyes and face. Create the ultimate look by swirling your brush along the gradient pans to customize your perfect shade. Sweep along eyes, cheeks, brows, highlights and contours of the face. You are the artist of your masterpiece.
TAN + LINES – a soft tan brown that blends into a pure white
WET + PAINT – a beige that blends into a banana yellow
BOY + WONDER – a peach that blends into a bubblegum pink
FEEL + REAL – a neutral brown that blends into a true concrete gray
LOVE + KILLS – a fiery orange that blends into a hot red
INTRA + FATUM – a chocolate brown that blends into a pitch black
Welcome to Artist Spotlight #47 series on my blog.
This past week on Instagram, a few muses welcomed spring with colorful eyeshadows. Model Pooja Mor glistened under the sunlight, wearing turquoise eye shadow and a big smile, while model Chloe Yu had her lids saturated in blue and pink, thanks to makeup artist Michael Anthony (and the Pat McGrath Labs Subversive palette!). Then, embracing aquatic shades, “Versace Hottie” Precious Lee reported “for duty” in a cobalt blue shadow and Barbie Ferreira sported a blue smoky eye courtesy of Sam Visser.
More standout eye makeup came by way of Aweng Ade-Chuol, who graced feeds with artfully drawn black winged liner, full lashes, and bronzed cheeks, as well as Tracee Ellis Ross, who had thick, sooty swipes of eyeliner frame her upper and lower lash lines, with soft curls grazing her forehead.
Meeting the arrival of warm weather, Erykah Badu leaned into her light with a swipe of terra-cotta lipstick and the VanJess sisters were feeling peachy keen with blushy cheeks and pink manicures. Activist, writer, and cultural organizer Raquel Willis donned a red lip and sleek waves, and gave us all a much-needed reminder to let “the sunshine in.” As for Carly Cushnie? She ushered in International Women’s Day by celebrating the strong women around her. “I couldn’t be prouder to be a mother to my girls and [am] so grateful for everything they have taught and continue to teach me,” she wrote in a caption. “Thank you to all you incredible women out there. What an honor to be a woman.”
You will have spied Italian actor Sophia Loren in British Vogue’s April issue as part of the Hollywood Portfolio, which features 27 of the world’s biggest stars. Photographed looking as glamorous as she has always been, the 86-year-old silver-screen legend has long been a fan of a glamorous look and her attitude to beauty is refreshing. She once said:
“Beauty is how you feel inside, and it reflects in your eyes. It is not something physical.”
Welcome to Artist Spotlight #45 series on my blog.
It only goes to show that Loren feels as good on the inside as she externally looks. Her penchant for Italian glamour has always been a whole beauty mood – it is timeless. There is the trademark feline flick and voluptuous eyelashes; the bold lipsticks, from red to pink; glamorous blow dries; and her bold eyebrows, expertly filled in. These are looks that many of us still imitate today and she is regularly name-checked backstage at fashion shows. Here, let’s take a look at some of her most show-stopping vintage beauty looks over the years.
“I like to be a free spirit,” Princess Diana once said. “Some don’t like that, but that’s the way I am.” More than two decades since her untimely death, the public’s long-standing fascination with her – as a royal, a humanitarian, a style icon, and an unapologetic rebel — has yet to wane. Season 4 of The Crown is only sparking more intrigue around the ways in which she bucked royal tradition with a self-assured attitude and distinct codes of self-expression.
As a kid of the ’90s, I, like many, have always been taken with Princess Diana’s beauty, grace, and glamour. But of all her signatures, the one that has always stuck out to me was her ’80s-era proclivity for swipes of electric blue eyeliner; most strikingly worn with one of her sparkling diamond tiaras. Oh, the contrast! Yes, I know it was the ’80s and that it was the banner decade for colourful make-up, but for a woman of her stature, to me it always seemed kind of punk, a means of subtly railing against the royal system.
Plus, her pared-back approach to a decidedly bold colour statement brought a real-world sensibility to the look. “In the ’80s, blue eyeliner was about pulling out or brightening up naturally blue eyes,” explains make-up artist and Tatcha’s first-ever global director of artistry Daniel Martin, who famously gave Meghan Markle her natural wedding-day glow. “She kept it close to the lash line, enhancing the iris by creating this monochromatic tonal effect on the eye. She never took it up to her eyelid, which would create an entirely different effect altogether. I think her wearing it in that way made it wearable for so many.”
While I, for one, love an aqua eye and think of Princess Diana every time I smudge a cyan pencil across my waterlines for a quick dose of colour, I know it can be a polarising choice — and surely was for Princess Diana as the more-is-more ’80s gave way to the minimalism of the ’90s. So I wasn’t surprised to learn that upon meeting Princess Diana on her Vogue photo shoot in 1991, make-up artist Mary Greenwell, who worked with her throughout the ’90s, convinced her to add more neutral eyeliner shades to her repertoire. “In the ’80s, a lot of people were wearing blue eyeliner, and she was so young! She could get away with doing whatever she wanted,” says Greenwell. “She was experimental and absolutely loved make-up, but when she went out on the red carpet, we just tried to make her as glamorous and gorgeous as possible for the time.”
That being said, blue eyeliner certainly has its place, especially in the free-for-all that is the year 2020, where self-expression reigns supreme. “Right now, it’s about whatever you want to do, and making it look the best for you,” says Greenwell. “That’s what Diana always did.” Her tips for pulling off bold ticks of eyeliner, no matter how bright or understated the shade, is to keep the rest of the face fresh and vibrant: Clean skin enhanced with sheer foundation and feather-light swirls of blush and bronzer “to bring out the flush” in the face. “It’s about beautiful simplicity!” she says.
Welcome to Artist Spotlight #44 series on my blog.
Master Mattes™ Eyeshadow Palette
Inspired by human skin tones from light to deep, this custom, pro matte formula has a featherlight creamy feel and applies evenly with medium buildable and blendable coverage. The timeless palette offers superior grip and adherence with minimal fallout for the cleanest application.
This palette is inspired by Mario’s love of nature. The creamy shadows deliver a range of chromatic effects from natural to intense, with high-impact shine. The luxe formula can be used dry or wet to achieve a light wash or full-coverage color.
Curated with its own color story, vibe, and mood, each quad features a range of long-wearing matte, metallic, and satin shades that are super easy to use with your fingers or brushes. The eyeshadows are smooth and creamy with exceptional grip so you can layer them on with an even and uniform application.