Rhode: Everything You Need to Know About Using Hailey Bieber’s Skincare Products

Our philosophy is making one of everything really good.” That’s what Hailey Bieber told PEOPLE about Rhode, the skincare brand she’s been teasing for months (and has been promoting very fashionably now that it’s available to buy). “What sets Rhode apart is we’re putting out a very curated, edited line of essentials.” 

Ahead of its June 15 launch, five PEOPLE writers tried out the model’s new line, incorporating its debut trio of products, which come bundled in The Rhode Kit, into their daily routines for an average of 10 days.

What to Know About Rhode

Buy It! The Rhode Kit, $95; rhodeskin.com

The Rhode lineup consists of three products: the Peptide Glazing Fluid, the Barrier Restore Cream, and the Peptide Lip Treatment. Key ingredients in the collection include peptides, which the brand says “visibly plump and reduce the look of fine lines“; niacinamide, which “nourishes, brightens, and improves skin’s overall texture“; and hyaluronic acid, which “locks in hydration.” You’ll also find moisturizing shea butter, softening marula oil, and supportive squalane.

The team definitely agreed on one thing: It looks very cool. “Clean and fresh, very Gen-Z in a cool way,” said Jenn Chan, commerce writer. “The packaging compels me to reach for it more than others because it does look so unique.” And speaking to Bieber’s intention to make her products “accessible and attainable for everyone,” commerce writer Claire Harmeyer noted, “The fonts are sophisticated and subtle and they don’t feel too fancy or inaccessible.”

Added Michelle Lee, style and beauty editorial assistant, “Aesthetically, I loved the matte gray packaging and the pastel colors when it came to differentiating the scented products. It felt very on brand for Hailey.

And speaking of scents, “the Barrier Restore Cream and Peptide Glazing Fluid don’t have scents,” senior commerce writer and strategist Alex Warner confirmed. “The cream is a richer white color, and the glazing fluid is more of a translucent white color. Both turn completely transparent within seconds of smoothing onto your skin.”

The scented Peptide Lip Treatments, obviously, have a smell, but I liked them,” said commerce writer Madison Yauger. “I didn’t notice the scents when I was wearing the products. The lip treatment comes out like a clear gel, kind of thick, but is easily spreadable across the lips.”

As for the line’s user-friendliness, “the directions are very straightforward and make it easy to figure out how to add the products to your regular routine,” said Warner.

Keep reading for more details on each product, and stick around for their final thoughts on Rhode at the very end.

Rhode Peptide Glazing Fluid

Buy It! Rhode Peptide Glazing Fluid, $29; rhodeskin.com

Alex: The Peptide Glazing Fluid is lightweight and smooth. I expected the peptide product to be more of a liquid-y serum, not a cream. It feels slightly tacky after first patting into the skin, but that goes away once it’s all dried. It comes in a small container with a pump and pull-off cap. The cap is definitely secure and was sometimes hard to pull off, but that was good for traveling so that product didn’t accidentally leak out anywhere. I enjoy that it dispenses a pea-sized amount, controlling how much you’re using.

Madison: The peptide serum feels more like a liquid-based cream because it’s so thin and can easily be dispersed between two fingers. My skin took on an immediate dewy glow and stayed hydrated throughout the day.”

Michelle: This glided on nicely and was easy to layer with my other products (after an essence and before my sunscreen). It left my skin feeling smooth, and the lightweight formula was great for my oily skin — I tend to gravitate toward gel-like and lighter consistencies. My skin absorbed this one quicker. I didn’t have any problem applying my makeup on top of this either.

But I didn’t like how clunky the packaging was compared to the lightness of the product. While the pump dispersed the right amount of moisturizer, the cap was hard to twist on and off.”

Claire: I was hoping to visually see that ‘dewy glow’ Hailey always plugs, and I can confirm my skin does look dewier after less than two weeks of use! I really think this gives my skin a supple glow immediately. I notice extra dewiness and glow every morning after I use it the night before. I really enjoy lathering it onto my face after cleansing, because it makes my skin feel super hydrated and look dewy.

One note: The cap was not extremely easy to get off. The first time I removed it, some of the product spilled out and was lost. You have to pump pretty hard to get enough product out of the nozzle. However, I like the unique shape of the bottle and slanted top.”

Rhode Barrier Restore Cream

Buy It! Rhode Barrier Restore Cream, $29; rhodeskin.com

Madison: The Barrier Restore Cream feels like a thicker cream, but it’s still pretty light. It applies easily and dries fast. But when I used it with the Peptide Glazing Fluid, my oily/combination skin tended to have that oily shine toward the end of the day. Toward the end of the trial period, I started just doing the Glazing Fluid in the morning, and then both the fluid and the barrier cream at night.”

Alex: This has a thick texture, but it blends out smoothly when I massaged it into my skin. It comes in a squeeze tube that’s easy to open and close, but it can be tricky since you could dispense too much product. It can be wasteful this way.

But I’m definitely going to keep using it!  I’ve been looking for a good, thick moisturizing cream that I can use in my a.m. and p.m. routine, and this one has been great for hydration. I love that it doesn’t leave my face feeling sticky.”

Michelle: The cream is heavier than the Peptide Glazing Fluid, but still easy to blend into the skin. While both left my skin feeling smooth on initial application and I noticed a slight evening of skin tone and brightness after, over time, I developed irritation that made my skin texture uneven (i.e. I had some small small breakouts), and my skin felt slightly dehydrated and tight after using the Barrier Restore Cream overnight.

Claire: The cream isn’t as moisturizing as I had hoped — it absorbs very quickly and leaves me feeling like I need a bit more to really lock in moisture… I needed to use more than the ‘1/2 finger length’ suggested in order for my entire face to feel hydrated. But I like that it advises to layer with the Peptide Glazing Fluid because it feels like a nice combination.

I don’t notice as much of a visual effect from this product, but my skin does feel extremely soft after using this.

Rhode Peptide Lip Treatment

Buy It! Rhode Peptide Lip Treatment, $16; rhodeskin.com

Jenn: I think the standout here is the Peptide Lip Treatment. I loved the consistency, the scent — the shiny, dewy effect is so pretty and unlike any of my other lip balms or treatments. The watermelon one is my favorite.

Madison: The Peptide Lip Treatment felt like a much thinner version of Aquaphor. It comes out like a clear gel, kind of thick, but is easily spreadable across the lips. It created the same glossy barrier on my lips, but it looked like a lip gloss and kept my lips hydrated for several hours after application.”

Alex: The Peptide Lip Treatments come in long, little squeeze tubes with an edge that makes applying it on lips seamless. They apply like a gloss and feel slightly sticky, but not in an uncomfortable way. It made my lips feel very smooth when I rubbed them together. I absolutely love the taste and smell of the watermelon — it reminds me of lip balms I used as a kid. I plan to apply it over some other pigmented lip colors for a glossy, hydrating finish.”

Michelle: These had a heavy feel similar to a gloss that lasted after hours of application, which I didn’t mind because it felt more hydrating. After applying, my lips felt moisturized, and I didn’t feel the need to reapply numerous times. I’d say the best packaging goes to the Peptide Lip Treatments: I loved how compact they were (great for on the go), and the applicator allows the product to go on smoothly.

I loved that even the scented lip treatments didn’t have an artificial, overpowering fragrance.  As someone with sensitive skin, I always try to shop fragrance-free products, so that element was great for me. I would use the lip treatments again because I loved the application, scents, and shine, which I feel would make a great lip gloss alternative — glossy and moisturizing at the same time!.”

Claire: These bottles are a nice size for keeping in your purse or on a bedside table. The squeezing applicator makes these lip balms easy to apply without getting your fingers messy.

This doesn’t feel too sticky on my lips, but instead is lightly moisturizing and feels high-end. It absorbs pretty slowly, which is nice because I don’t feel the need to reapply shortly after. My lips definitely look softer and juicier after using this! The lip treatments are nice overnight, because they do feel a tad bit sticky for about 20 minutes after applying.”

Their Final Thoughts on Rhode

This is a line for someone on the go who doesn’t have a ton of time to fuss with a super fancy regimen,” Chan deduced. “​​Really nice formulas, not too thick or gloppy. They apply easily and absorb right into the skin effortlessly.  The products feel simple and straightforward.” She also noted that her skin felt “noticeably fresh and radiant — I did a double take one morning.”

My skin has a slightly more radiant glow a few hours after applying, but isn’t overly dewy or greasy-looking, which is ideal, in my opinion,” added Warner. “I can definitely tell my skin feels smoother after applying immediately, but I haven’t noticed any really big improvements to my skin’s overall hydration after just two weeks.

Overall, I really liked these products,” said Yauger. “Even after a week, my skin feels smoother and generally more hydrated, which is promising (especially during summer!). I plan to continue using them to see what results look like in a month, and I’m excited to see what else Rhode releases in the future.

PEOPLE

Idris and Sabrina Elba: Beauty’s Newest Skin-Care Founders 

Idris and Sabrina Elba have it going on — in more ways than one. The partners in life and business are hosting a podcast, Coupledom, and now, launching a skin-care brand, S’Able Labs. (That’s Elba’s spelled backwards!) 

We’re a partnership, and skin care is something we can share. We are both on the same page about feeling good externally and it helps us approach our day,” Idris Elba tells Allure. There’s no “his” or “her’s” here. Instead, S’Able Labs is all about “us-care,” the idea of looking after yourself, so you can look after others — and intentionally sharing moments with the people around you.  “We all have skin we want to nourish and protect and hydrate,” says Sabrina Elba, and, she adds, “when you feel good, you do good.

Together, the duo has created a line of three products — cleanser, toner, moisturizer —  to help with the “feel good” part of that equation. It’s a simple lineup, but each product is formulated with hard-working ingredients, several of which have been thoughtfully sourced from Africa. “There are powerful ingredients on that continent,” says Sabrina Elba. “Some of my fondest memories are of sitting underneath the massive baobab trees in East Africa,” she says. 

The superfood baobab, packed with anti-inflammatory properties, is the star ingredient in the aptly named S’Able Labs Baobab Moisturiser, a lightweight formula that goes heavy on hydration with the help of shea butter and squalane. 

Each of the products are infused with The Elba’s experiences. “Somali women have been using qasil, [a powder made from the leaves from the gob tree], for centuries,” says Sabrina Elba. “I’ve watched my mom put this green stuff on her face forever. It’s a great natural soap full of antioxidants,” she tells Allure. Cosmetic chemist Ginger King confirms this ingredient is both an effective cleanser and exfoliator. 

The S’Able Labs Qasil Cleanser combines the Somalian plant with shea butter and purifying kaolin clay. “We both loved the way the cleanser felt on our skin. It provided immediate smoothness and softness — but unlike some exfoliating cleansers, it wasn’t the least bit irritating,” says Allure associate features director Dianna Mazzone, after testing it with her fiancé Herman. 

For editorial assistant Talia Gutierrez and her partner Austin, the S’Able Labs Black Seed Toner added some fun to their multi-step routine. “We enjoyed spritzing each other’s faces — a couple’s thing,” she says. “And we both appreciated the ultra-fine mist that left our skin dewy while feeling clean and hydrated, too.” They both sealed in the hydration with a penny-sized scoop of the S’Able Labs Baobab Moisturiser. “A little goes a long way,” says Austin.

Well, Allure sat down with Idris and Sabrina in a cozy, colorful room at The Whitby Hotel in New York City to chat about their exciting new brand S’Able Labs, how they like to use the products, and their favorite ways to practice “us-care.” 

IDRIS: Self-care quickly became “us-care” when we were in lockdown [during the pandemic]. We realized that only when you’re really good with yourself, are you good with someone else. 

SABRINA: It’s become such an educational process for me to talk about skin care with my partner who, you know, only used Vaseline until very recently [laughs].

When we created the S’able Labs, we wanted it to be something we could use together.

IDRIS: It’s not man or woman. It’s just human. We are both humans.

SABRINA: Idris will use the [S’able Labs Black Seed] toner as aftershave and I use it to set my makeup. It doesn’t need to be so specific.

IDRIS: I know how our [S’able Labs Baobab] moisturizer feels on my skin, Sabrina knows how it feels on her skin, and we both know that actually makes us feel good.

SABRINA: So much of my beauty routine is [about] being prepared for the day, so I don’t have to spend time in the bathroom, like having lash extensions, or my brows laminated. Even though I never look like I’m wearing heavy makeup, I’m always trying new things. If I’m going to try a color, it’s probably on my lips. And I’ve been trying colorful eyeliner recently, which is so fun. But Idris loves the no-makeup look [on me]. He says, “Oh, you look so great in the morning when you just wake up.”

IDRIS: I just sit in the makeup chair and get whatever done to me if I’m in a film. [And] I do make it a point to brush my teeth, but I’m not a flosser. Sabrina is a flosser.

SABRINA: How do you get away with so many things? I get jealous of how little you have to do [before] you walk out the door.

IDRIS: I will shave! I’m the guy who gets new growth by five o’clock in the afternoon, so I keep on top of it. And I shower every day, sometimes twice a day. I just got a fresh haircut and, honestly, my energy levels feel different. My clothes feel different. 

A haircut does that for me. I’ve gotta make sure the hair looks right. Buying new sneakers definitely makes me feel good. There’s something about stepping in fresh shoes. And I started swimming early in the morning. It feels so alien to jump into cold water, but it’s invigorating.

SABRINA: So much of the dream treatment for me is about where I am and who I am with. We went to Iceland recently and we were in the Blue Lagoon getting a massage.

IDRIS: That was incredible.

SABRINA: Yeah, it made it so much more impactful. If I’m in a beautiful setting, it doesn’t matter if it’s a bad massage.

IDRIS: Also, hot yoga in a hot climate is different. It’s not hot yoga, it’s just yoga. Something about the elements being natural rather than having a heater… Everyone’s sweating. But it’s the fact you’re warm and supple, and the environment is great.

SABRINA: Music is [another] form of self-care for us. We sit together, listen to an album… We fell in love listening to an album on a couch. It was A Tribe Called Quest…

IDRIS: The newest one. And Sampha.

SABRINA: We were just listening to music and that was so therapeutic for us and allowed us to bond. And also, if Idris serenades anyone, I’m pretty sure they fall in love pretty quickly.

IDRIS: Don’t put that out there [laughs]. They’ll be like, “You’re good at this! Sing!

SABRINA: Idris is so passionate about music. And it’s that [same] passion that’s bled into our relationship and anything we approach together.

ALLURE

Scarlett Johansson Is Launching Her New Skin Care Line, The Outset

Scarlett Johansson is joining the sea of celebrity skin care founders. Last June, the two-time Oscar nominee announced she would be entering the beauty market with her own line, and on Tuesday, the 37-year-old actress launched an Instagram account and a website offering a sneak peek of her brand, The Outset. 

Welcome to Artist Spotlight #78 series on my blog.

I’ve been the face of several luxury brands throughout my career, and all of those experiences were really wonderful,” Johansson wrote in one post, referencing her years with L’Oréal, Louis Vuitton, Dolce & Gabbana, and others. “But—how do I put this? I guess I always felt like I was playing a character in those campaigns, and as I evolved I wanted to create and represent a brand that was true to me.” Using the hashtag #TheStartOfYou, Johansson’s preview of The Outset suggests a product line centered on eco-friendly and plant-based ingredients.

Johansson will serve as the chairman of the new company, which launched on March 1. Cofounder Kate Foster will be the CEO. Foster was previously founder and CEO of SwearBy, a digital site focused on word-of-mouth product recommendations.

The Outset has funding from the Najafi Companies, a Phoenix-based private investment firm founded by Jahm Najafi, vice chair and partial owner of the Phoenix Suns and McLaren Formula One Race Team. In addition to backing the NBA team and other sports ventures such as StubHub, BodyBuilding.com and Mission Advancement Corp. with Colin Kaepernick, Najafi has a notable portfolio of celebrity-founded lifestyle brands, including Tracee Ellis Ross’ Pattern Beauty and Shay Mitchell’s bag company, Beis.  

WWD reported last year that Najafi invested between $5 million to $10 million to fund The Outset launch. When Johansson announced that the beauty company was in the works, the mother of two said she took a step away from her existing endorsement deals to focus on her own venture. 

Johansson is joining a long list of stars with cosmetics brands. Rihanna, Jessica Alba, Gwyneth Paltrow and Jennifer Lopez already have their own beauty lines, all of which tend to boast an emphasis on clean ingredients, simplicity, accessibility and inclusiveness. But the crowded market isn’t deterring Johansson from entering the skin care space, which helped make Rihanna a billionaire last year.

The cluttered market did not deter Najafi from investing. “The Outset is a special opportunity; for us to partner with an artist, it comes down to core values, passion and commitment…” says Dean Schnider, partner at The Najafi Companies. “Scarlett has been perfecting her own skincare formulations for years and the amount of genuine passion and intentionality that has led to The Outset is a true differentiator in the marketplace.”

While The Outset is a serious business venture, Johansson’s husband, Saturday Night Live star Colin Jost, couldn’t resist making with the wisecracks in the comments of the new Instagram account: “Is this the best way to contact you?” Jost asked a Johansson portrait. “I’m starting a similar brand called ‘Part of a Face’ and would love to use this photo. Thanks.” 

FORBES