There is a little-known right of passage for Angelenos that caught Jennifer Aniston off guard when she first started driving in Hollywood. “I got my first car, and someone said to me, ‘So, like, what’s the name of your car?’ And I was like, ‘What? You have to name your car in California?’” Nevertheless, Aniston obliged, dubbing her black Saab 900 Lola. “I always liked the song,” she says, referring to Sarah Vaughan’s version of “Whatever Lola Wants,” which has become something of a theme song for the Friends star. “Whenever I’d show up, my friends would say, ‘Lola’s here!’”
Welcome to Artist Spotlight #65 series on my blog.
Aniston has since leveraged the name in myriad ways, including in 2010 when she launched her debut fragrance, before quickly changing course and going with the more straightforward Jennifer Aniston for Women, which was eventually acquired by Elizabeth Arden. There were murmurs that copyright issues inspired the switch, but it’s also entirely possible that Aniston had bigger plans for LolaVie, which she loosely translates as “Lola’s life, my life”—an illustrious existence that has included superstardom, as well as some very smart business decisions, including this one: Today, LolaVie lives again, as the name of Aniston’s debut beauty brand.
Aniston has dabbled in beauty before, of course. She has transcended the more standard “brand ambassador” title to take on C-suite positions across a range of beauty and wellness categories (her newest role, as the chief creative officer of Vital Proteins, is the latest example of Aniston putting her considerable endorsement power behind a product she simply uses every day). But her own brand, which will be broad-ranging if trademark filings are any indication, will begin where her household fame left off: with her hair.
“This just felt pretty organic to me as my hair is something that has always been one of my struggles,” reveals the onetime owner of The Rachel, who refers to her own honey blond strands as “the Greek frappé on top of my head.” Years of washing and drying and curling and straightening and coloring, both in her personal and professional life, has left Aniston uniquely positioned to talk about damage—and reparative ingredients, of which she has tried many on a long road to hair health. While working with a different hair-care brand, Aniston got “the bug” for formulating, so when the opportunity to become a founder presented itself five years ago via Elizabeth Arden veterans and current LolaVie co-founders Joel Ronkin and Amy Sachs—to create hair products with natural, plant-based ingredients that still perform—Aniston needed little convincing.
LolaVie arrives this morning with a Glossing Detangler that swaps water, a filler ingredient that typically makes up 80 percent of hair-care products, with nourishing, sustainable bamboo essence. Lemon extract imparts “extraordinary shine,” per Aniston, and vegetable ceramides replace conditioning chemicals such as silicones, which can offer immediate gratification but often cause damage over time.
A detangler isn’t necessarily the first product you’d expect from a new hair-care brand, but one of LolaVie’s core principles is to launch products based on need—a hole in the market, or something that can be improved upon—rather than conform to predetermined retail schedules. And Aniston happens to need a good detangler. “I use detanglers all the time when I get out of the shower because of the condition of my hair; it’s hard to get through,” she reveals, adding that she wanted her detangler to be like “the Swiss Army knife of products: It’s a heat protector, it brings nutrients and health back to the hair follicle, it creates shine”—and it happens to be a great sign of what’s to come.
Gemma Chan definitely knows how to make an impression. Her turn in 2018’s Crazy Rich Asians was unforgettable, and we’re waiting with baited breath for Don’t Worry Darling to land next year (Chan, Florence Pugh, Olivia Wilde, Harry Styles, and Chris Pine star). In the meantime, Chan is working on a podcast about Asian American civil rights, and using her position as a L’Oréal Paris spokeswoman to promote self-care’s role in building confidence and asserting equality. To that end, the actress and activist recently revealed her full beauty routine — and the intel is juicy.
In a video for Vogue released earlier this month, Chan walked viewers through exactly what she relies on to maintain her glowing skin. As expected for any celebrity, she invests in some pricey finds like Augustinus Bader’s The Rich Cream, celebrity aesthetician Joanna Czech’s Facial Massager, and Foreo skincare tools. Yet alongside those triple-dollar-sign buys — The Rich Cream fittingly goes for $265 a bottle — are two hard-working products in the under-$20 range.
The first? L’Oréal’s Revitalift Derm Intensives Pure Hyaluronic Acid Face Serum, an all-important base layer. Hyaluronic acid is in tons of products these days because, as researchers say, it has a “unique capacity” for retaining hydration — it can hold up to 1,000 times its weight in water, which keeps that dew-making moisture on your skin. With that power, it’s no wonder Chan says the serum “works really well” to wake her face up on tired mornings after late nights, or that the serum’s garnered over 18,000 five-star Amazon ratings.
“I’ve been breaking out so badly from constantly having to wear a mask,” writes one 30-year-old with skin they describe as extremely sensitive and dry. “I added this serum to my skin care routine, and I got instant results overnight. My face is so dewy and moisturized, I’m literally glowing for the first time in years.” Others write that it instantly fills in deep wrinkles, and more still say that after trying “everything on the market,” the Revitalift serum gave them silky, glowing skin.
That efficiency is rivaled by the next steal in Chan’s routine. “My secret weapon is a caffeine eye cream,” she explains. “[I] just very, very gently dot under my eyes. Hopefully [it] encourages a bit of drainage of the puffiness,” Chan says of The Inkey List’s $9.99 Caffeine Eye Cream. Reviewers say it does the trick: They credit the formula with taking puffiness down quickly and keeping it down all day, on top of brightening under-eyes and dark spots.
“Holy crap, it really does reduce puffiness,” writes a shopper of the impact. “I’ve been using this product consistently (AM and PM) for just over a week, and I already notice such a difference. I don’t look like a zombie anymore.” Others say the cream’s moisture lasts all day, even for dry eyes — and at $10, it bests even more expensive products. Shop it at Sephora, and keep scrolling to see the rest of Chan’s routine for blockbuster-ready skin and makeup.
Ever wondered what the Duchess of Sussex uses in her beauty routine? Whether it was during her days of playing Rachel Zane in Suits, or while she was a working member of the British royal family following her marriage to Prince Harry in 2018, Meghan has always been a woman with immense style in the beauty department. Rarely erring from a fresh face, nude lip and smoky eye combo, the Duchess also serves excellent hair inspiration – and she’s revealed some old favourites in the past. Here British Vogue takes a look at her go-to beauty products, from the ultra-cheap body lotion she loves, to a number of cult favourites you might just have in your make-up bag already.
Charlotte Tilbury Matte Revolution Lipstick in Very Victoria
A matte suede-taupe nude lipstick which is made with a blend of oils to help nourish lips, it is thought Meghan wore this lipstick in her engagement photos with Prince Harry.
Nivea Skin Q10 + Vitamin C Firming Hydration Body Lotion
The Duchess has previously said she uses this body lotion “religiously”, and praised it for its affordability and the fact it makes her skin look and feel amazing. With antioxidants Q10 and vitamin C, it sinks in quickly and helps firm the skin.
“For my flyaways, I spray this hairspray on a small boar bristle toothbrush (a regular toothbrush also works great) to lightly brush them down or smooth the hairline – this is especially good for a sleek bun when I’m off camera,” Meghan previously shared.
One of Meghan’s favourite facialists is Kate Somerville, who is based in Los Angeles, and the Duchess also uses her skincare line to “maintain that glow”. This serum is excellent for deeply hydrating the skin, and contains an array of antioxidants to fend off external aggressors, too.
“I love Nars blush in Orgasm,” Meghan previously told Allure. “I use it on and off camera because it gives you a nice glow from within.” Universally flattering, this blush is a favourite of beauty editors, make-up artists and celebrities alike.
A cult classic, the Duchess included YSL’s concealing and brightening pen as part of her “five minute face”. From lifting under-eye circles to adding a highlight here and there, it’s a multi-tasking wonder.
Having worked closely with hairstylist George Northwood over the years, including on her wedding day, it is likely that the Duchess will be using his new line of hair products. The latest are these tongs, which make achieving his signature beachy waves a breeze.
To get that dewy finish on cheekbones a la Meghan, her wedding day make-up artist Daniel Martin previously said it was all about layering textures; Aquaphor, he said, helped highlight the skin and impart the right texture “especially in a photo [when applied] on the high points of the face”.
In her Suits days, Meghan used to swear by Laura Mercier’s discontinued Illuminating Primer – she wore it on her days off instead of foundation. While it’s no longer available, the brand now offers this formula, which helps bring a similarly dewy finish to skin.
Jennifer Garner is full of surprises. I can’t say I was expecting her to be the hilarious Instagram video creator that she is, or for her to team up with Jill Biden to promote vaccinations in West Virginia. One thing slightly more routine? For Garner to be transparent as a window about the specifics of her beauty routine — and while her adoration for Neutrogena skin care is well-known, she says the brand’s most recent addition is making all the difference.
According to an interview with PEOPLE published in May, the pep in Garner’s step — and skin — is thanks to a recent Neutrogena release focused on firming skin with anti-aging benefits. Speaking to Neutrogena’s new Rapid Firming Peptide Contour Lift Face Cream, Garner says, “It just gives the skin a real youthful vibrancy, and a kind of bounce to it.”
The Neutrogena moisturizer is part of the brand’s new firming collagen and peptide-centered line, reliant on a dermatologist-developed micropeptide that it claims can deeply penetrate skin to counter depleted collagen and elasticity. For background, peptide products based on enhancing collagen are an ongoing skincare trend; Jennifer Aniston and Kourtney Kardashian advocate for ingesting collagen and tons of Amazon’s best-selling skin products revolve around the ingredient, including serums that have skyrocketed in popularity.
The reason: Our body’s natural collagen production weakens as we age, dermatologist Joshua Zeichner previously told InStyle. Collagen is composed of three polypeptide chains, so using them topically can stimulate your skin to pump up its collagen creation and return youthful texture to your face. Since launching last month, the reviews for Garner’s favorite new cream back up the science and its promise of a “visibly lifted, firmer-looking” appearance.
“Beyond making my skin look and feel smoother, healthier, and more rejuvenated, the serum and cream have helped firm and tighten the skin along my cheeks and jawline,” one shopper in their 50s writes. “My cheekbones appear more pronounced, my face looks less puffy, and my skin no longer looks/feels crepey. I enthusiastically recommend these products to others my age who are trying to achieve firmer, younger-looking skin.”
Another person testifies that the fast-absorbing, lifting cream plumped up their fine lines within a week, bringing a hefty dose of moisture to super dry skin and cinching in their sagging neck. “For that alone, it gets five stars,” the reviewer says. “It also helps with those stupid lines around your mouth, and I swear there’s an improvement with less pronounced marionette lines, so I don’t look like I am super unhappy all of the time.”
In just under two weeks, the cream fades forehead wrinkles into a shadow of their once-pronounced self, tones down laugh lines and under-eye puffiness, and scraps rough patches altogether. Others say the immediate tightening effect blurs and smooths fine lines from the jump, and within a couple weeks firmed up their jowls without requiring the “guts or the money” needed for more invasive work.
Garner’s use of the cream and lack of furrowed wrinkles only makes sense — she comes off as a chronically happy person, and while no one’s joyous 24/7, it could be Neutrogena’s innovation that makes it seem that way. Try the drugstore’s newest wonder for $30 and see the changes for yourself.
In November 2015, Kylie Jenner launched three lip kits. The kits, consisting of a lip pencil and liquid lipstick available in a pinky nude, a beige neutral and a deep brown, sold out almost immediately.
Jenner’s wasn’t the first celebrity beauty brand to launch. In 2009, Australian model Miranda Kerr founded Kora Organics, while actor Drew Barrymore launched Flower Cosmetics in 2013. But Jenner’s was the first to leverage the reach, engagement and influence of its founder in the social media era. Nearly six years later, the lip kits have evolved into a full makeup and skincare brand and in 2019, she sold 51 percent of her business (at a valuation of $1.2 billion) to Coty for $600 million.
Cardi B has teased a forthcoming makeup range, as has YouTuber James Charles, while Hailey Bieber, Gwen Stefani and Ariana Grande all reportedly filed trademarks for beauty products. Welcome to the golden age of the celebrity beauty brand.
It used to be that celebrities were the faces of beauty brands, starring in campaigns, endorsing the products in interviews and wearing the makeup on red carpets. But being the face is no longer enough—celebrities want ownership, becoming major players in the industry in their own right. And with the growth of the global beauty market over the last few years—the industry was valued at $532 billion in 2019—it’s not surprising.
“Celebrities are increasingly aware of the quick financial gains to be made, with the opportunity to monetize a loyal online fanbase and use their social media page as a marketing platform,” says Gabriella Beckwith, beauty consultant at market research firm Euromonitor.
But for everyone chasing a Fenty success story, fame and following alone won’t ensure sales. As the market becomes increasingly crowded, brands will have to rely on that notoriously slippery concept of authenticity to gain the trust and business of their target audience.
The power of authenticity
Today, beauty consumers have never been more educated about what they are putting on their face or more demanding about the quality. It’s why it matters that Pharrell Williams collaborated with his longtime dermatologist, Dr Elena Jones, for his skincare brand Humanrace. It’s why Halsey prefaced the announcement of her makeup brand About-Face in January by establishing her credibility. “Many of you know I’ve done my own makeup for a long time,” she wrote on Twitter. It’s also why actress Millie Bobby Brown drew criticism after posting a skincare tutorial in which she seemingly didn’t actually apply any of the products to her face. Brown issued an apology a few days later, writing, “I’m still learning the best way to share my routines as I get to know this space better—I’m not an expert.”
Eyebrows were also raised when Jennifer Lopez recently said that her age-defying skin was the mainly the result of years of olive oil use—despite selling a new line of skincare products (her multitasking serum costs $118). Followers were skeptical of these claims, with some even suggesting the singer had had Botox, to which Lopez responded: “For the 500 millionth time. I have never done Botox or any injectables or surgery!”
At the other end of the spectrum, Victoria Beckham established her credentials as a serious player by partnering with industry favorite Dr Augustinus Bader for her first skincare launch. “We tend to think of celebrity brands as inauthentic partnerships—traditionally, that is often what they were,” says Sarah Creal, co-founder and CEO of Victoria Beckham Beauty. “Celebrities can no longer slap their name on something and not have their communities realize that’s what’s happening. Those who are in it for the short term or inauthentically won’t last—consumers are savvy.”
A long-time beauty executive, Creal met Beckham at Estée Lauder, with whom the designer launched a capsule cosmetics collection, and was drawn to her passion and vision. While she says there is “no doubt” the former Spice Girl is a celebrity, they don’t consider Victoria Beckham Beauty a celebrity brand, but rather a bona fide indie startup. “Having Victoria as a partner obviously shines a light on the brand that we wouldn’t have otherwise, but we still have to stand up to the scrutiny and credibility that any new beauty brand would need to.”
The importance of quality over influence
Celebrities undeniably wield great influence over their following, but if they want to convince consumers to buy their products, this credibility and, most importantly, gold-standard quality, is non-negotiable. “People aren’t just buying into the face—they equally expect the product to work as hard as any other brand they’d engage with,” says Victoria Buchanan, senior futures analyst at strategic foresight consultancy The Future Laboratory.
The audience agrees. “[I think some] products by celebrities are bad quality because it is believed that people will buy them regardless,” says Marion, a 17-year-old gen-Z consumer from Toronto. “But the product itself should be more important than the celebrity or advertising.” It’s quality that she cites as the reason for buying the few products from celebrity brands that she’s purchased—a Rare Beauty highlighter with good reviews, a Fenty concealer because of its range of shades.
While a celebrity might make consumers aware of a brand (they’ll pay close attention if it’s someone they’re a fan of), it’s rare that they would buy a beauty product because of the name alone. On the whole, they remain wary of products, particularly when it comes to skincare, do their own research, and always listen to expert advice.
Like all trends, the celebrity beauty bubble will eventually burst. The sharp decline of celebrity fragrances following its 2011 peak shows what can happen when consumers move on from a category. Nothing lasts forever and we’ve already seen a gradual shift towards hair brands, such as Tracee Ellis Ross’s Pattern, Priyanka Chopra Jonas’s Anomaly, and sexual wellness products via Cara Delevingne and Dakota Johnson.
When that moment comes, those brands left standing will be the ones that have established their authenticity and credibility, played to the strengths of their creators’ personal ethos and identity, and, above all, proved their quality. As noisy and loud as your social media presence might be, in the end, nothing talks like results.
These days, masks are as ubiquitous as hair tools and CBD-spiked skin care. Not surprisingly then, there’s been an influx of options hitting the mask market made specifically for your lips. Ahead, find 18 amazing lip masks of every variety — balms, gels, and sheets. Slather them on while you sleep, mid-commute, or before swiping on a bold lip you need to last all night. Get ready for smoother, softer-looking lips.
Summer Fridays Lip Butter Balm
Summer Fridays’ Lip Butter Balm isn’t technically called a mask, but it sure feels like one. The ultra-rich consistency coats lips in a blanket of soothing butters, including shea and murumuru, which are known to nourish dry skin. It also contains vegan waxes that make the formula extra thick and satisfying to use — especially if you’re struggling with severely dry or cracked lips. The subtle vanilla flavor definitely doesn’t hurt either.
Available in three lip-enhancing hues, Tarte’s Sea Jelly Glaze Anytime Lip Mask is perfect for anyone who loves a little tint to their lips. Infused with hyaluronic acid to quench dry lips, along with avocado, jojoba, and argan oils to lock in moisture, it leaves lip supple, soft, and smelling sweet.
Milk Makeup’s Melatonin Overnight Lip Mask features hyaluronic acid and a blend of goji, acai, blueberry, and blackberry extracts for their powerful antioxidant benefits. It not only smells sublime, but makes lips look plumper, softer, and smoother after just one use.
Henné’s Organics Lip Mask is made with ultra-nourishing oils like rosehip, avocado, sweet orange peel, and jojoba (that’s four of many) and comes from a brand fully devoted to lip care, so you know it’s legit. Its light, citrus-and-vanilla scent sends it over the edge. The best part? Leave it on as you choose — lip masks like this one don’t have a limit since their sole purpose is to soothe, plump, and moisturize.
Sara Happ is renowned for her sublime lip treatments and The Sweet Clay Lip Mask is no exception. Comprised of deep-cleansing bentonite clay, nourishing shea butter, and an Ayurvedic herb known as Swertiamarin sourced from the Himalayas, this mask means business. Its bubblegum-pink hue will makes your lips look like you’ve caked them in icing while you wear it, but that’s a bonus if you ask me. Apply it weekly — or nightly — for soft and supple lips that appear visibly smoother after one use.
Thick, luxurious, and super hydrating, this clear, jelly-like balm is like a deep conditioning treatment for your lips: Agave nectar and lanolin provide a dose of long-lasting moisture, while a hefty dose of antioxidants (literally three times the amount found in a serving of red wine) protect your pout from the elements. It’s best worn as an overnight mask, but the formula also comes in two super-pretty sheer, glossy shades (a gold-flecked rose and a cool, pinkish red) for daytime wear.
Klavuu’s Nourishing Care Lip Sleeping Pack comes highly recommended by Allure’s digital reporter Devon Abelman, who lauds it for its weightless formula and ability to bring dry, dehydrated lips back to a happy and balanced state. Enriched with avocado, sweet almond, and apricot seed oils, this Korean beauty treatment leaves lips looking and feeling instantly more moisturized after a mere five minutes.
For less than a Lincoln you can score the Burt’s Bees Lip Treatment Lip Mask, which soothes and hydrates with meadowfoam and sweet almond oils. It’s also 100 percent natural for those of you who prefer a green option.
Laneige’s Lip Sleeping Mask is an all-time Allure editor favorite. Its über-thick formula falls somewhere between a balm and a cream, and works its magic by slowly melting into your lips overnight. Come morning, lips look and feel soft, bouncy, and supple as ever. It also comes in a vanilla version, if that’s more up your alley.
While Jouer isn’t typically known for skin-care offerings, its new Overnight Conditioning & Repairing Lip Mask is a true standout I couldn’t not mention. Jam-packed with ingredients like vitamin E, shea butter, and jojoba oil, as well as hyaluronic acid to help lock in moisture, lips feel quenched for days after using it. Leave it on while you snooze for kitten-soft lips when you wake — or use in place of an ultra-thick balm for the ultimate luxury lip-care experience.
KNC Beauty’s All Natural Collagen Infused Lip Mask contains vitamin E, rose oil, and hydrating cherry extract to help plump fine lines and deeply moisturize the lips. You might remember Emma Stone’s pre-Globes selfie wearing the jelly-like lip patch, which was recommended by her makeup artist Rachel Goodwin, in order to prep the actor’s lips for the big night. Needless to say, if it’s approved by Emma and her MUA, you can bet it won’t be a letdown.
Patchology’s FlashPatch Lip Gels are similar to that of KNC’s in that they adhere to your lips, feel cool to the touch, and look slightly sheet mask-esque. The biodegradable patches feature soothing green tea extract, redness-reducing niacinamide, and peptides to help enhance elasticity and promote collagen production.
Flower Beauty’s Petal Pout Lip Mask, which just launched, is already a fast favorite. It’s portable, affordable, and, most importantly, infused with decadent mango and coconut butters to repair chapped and flaking lips.
Clinique’s Pep-Start Pout Restoring Night Mask not only comes in this unarguably cute, millennial-pink tube, but it also works like a charm on winter-worn lips. Moisturizing ingredients, like murumuru seed butter, hydrogenated castor oil, and sea whip extract go the extra mile to hydrate and simultaneously plump lips while you sleep.
Kiehl’s Buttermask for Lips is as delicious as its name implies. Chock full of nourishing ingredients like mango butter, coconut oil, and cocoa, with a creamy (not sticky!) consistency, it’s worth the splurge. Blanket your lips with a hefty coat of the stuff before bed and come morning, you’ll wake with supple, hydrated lips.
Kaplan MD’s Perfect Pout Duo feels like a dream on lips. The pillow-like balm is whipped to a dreamy, gel-cream consistency and is made of reparative ingredients like seabuckthorn berry extract and sunflower seed wax to nourish lips while you snooze.
Starskin DreamKiss Plumping and Hydrating Bio-Cellulose Lip Mask
Starskin’s DreamKiss Plumping and Hydrating Bio-Cellulose Lip Mask utilizes an innovative, coconut juice-derived, bio-cellulose technology that adheres to the lips seamlessly and feels similar in texture to Tatcha’s Luminous Dewy Skin Sheet Mask. Each one is submerged in a tropical-scented bath, which leaves lips looking and feeling juicier after just 15 minutes.
Before you scoff at the price of 111Skin Meso Infusion Lip Mask and Plumping Duo, allow me to explain why it’s worth the hefty price tag. For starters, the tiniest amount goes a long way (we’re talking the size of a pea or less here). It has also been scientifically tested (and proven effective) to give the illusion of having thicker, suppler lips after just a few uses. What’s more: It contains exfoliating ingredients, like lemon and orange peel oils, which naturally shed the top layer of skin to create an even-toned, softer surface.
Shay Mitchell has ridiculously shiny hair. It’s something I’ve admired about her since my days of watching Pretty Little Liars in my dorm—years before I imagined life as a beauty blogger where I’d actually get to find out what products she uses to get those lustrous locks.
Now, thanks to Mitchell’s travel accessories brand BÉIS and Revolve, I finally know the secret to that shiny hair. BÉIS and Revolve have teamed up for a limited-edition beauty box filled with all the Shay Mitchell-approved products for, well, looking like she does. Inside the box, you’ll get full-size samples from brands like Embryolisse, KNC Beauty, Tower 28, Joanna Vargas, Ouai, and Oribe, plus the BÉIS cosmetic case.
Spoiler alert: Ouai Rose Hair & Body Oil and Oribe Travel Gold Lust Shampoo and Conditioner are the products responsible for her undeniably shiny hair.
The entrepreneur (she also has a cocktail brand, ONDA), actress, and new mother chatted with ELLE editors about how she finds her favourite beauty products, how life has changed with Atlas, and the first place she’s traveling to when the world is back to normal.
How do you like to discover new beauty brands to try?
Mainly by word of mouth. I am recommended products by people I trust or who are experts in the beauty world. I also always discover new brands through Instagram.
What has changed about your beauty routine during your daughter Atlas’ first year?
Oh, you know—I used to be able to have a routine. Now I’m lucky if I brush my teeth in the morning (just kidding). To be honest, my beauty routine has always been pretty simple: I wash my face every evening, moisturize, use products with quality ingredients, and stay hydrated during the day. If I just have an easy day, I put on some mascara and call it a day.
What’s a beauty practice you learned from your mom and that you plan to pass down to Atlas?
I feel like it’s less a practice and more a routine. One of my fondest memories from growing up was watching my mom get ready for work. I remember her putting her lipstick on before she left the house. She was so chic, put together, and calm. When she came home, she always managed to take care of us, the house, and have a family dinner. I used just to think she was a mom, but now I know she is a superwoman.
What’s the secret to staying organized when you’re traveling?
You may laugh, but the whole reason that I started BÉIS was because I wanted products that both looked good and kept me organized on the road. I want to zip up my suitcase and unzip it at my destination and have everything be exactly where I need it. We have bags with sneaky storage, all the pockets your heart could desire, bags that transition from day to night, pieces that serve multiple functions. I am very biased, but they’re the best.
Where’s the first place you’re going to go on vacation when it’s safe?
The first place I will go is back to Canada (where I have gotten to go twice this year with quarantine restrictions), but I want to revisit my Gram.
After that, anywhere. I’m game. The top choices are Italy, Colombia, and Ireland.
Do you and Matte [Babel] share any beauty products? Have you taught him any tricks or vice versa?
Coconut oil for everything.
What projects are you most excited about for 2021?
Project “Let’s Fix the Earth” and project “Let’s Find Some Common Ground.” Then, of course, super excited and focused on continuing to grow BEIS and ONDA!
I never skip moisturizer – I feel like my face would just crack in half. Also, I do not sleep with make-up on. That’s a big rule. But overall, I really enjoy the process of skincare. It’s one of my many obsessions. Even though I tend to keep the routine basic, I try new products all the time and I enjoy the ritual [of it]. Sometimes it’s fun to treat yourself with a little facial before bed. I’ll incorporate different serums every now and then. I think it’s good to switch up your skincare so that your skin doesn’t get too used to it. My products always seem more effective after I’ve left them for a bit and come back.
On how she wakes up
I usually wake up to my dog and, unfortunately, go right to checking my phone. It’s a habit I’d like to break.
On the products she can’t live without
Concealer, because if you have a good concealer you can just tap it over problem areas and you’re good. That, and some kind of brow product, whether it’s a tinted brow gel or a brow pencil. I love my brows. Somehow they change your whole face. I’ve let mine grow out, and with different brow products I can change the shape and opaqueness. It’s so interesting how doing that can really change your whole look.
On her biggest beauty risk
Every time I step on the red carpet, it’s a risk. We always do something risky.
On make-up free vs full glam
It’s day to day. Like most people, I don’t have time to go full beat all the time. So there are some times where I just chill. For events, my stylist Law and I like to create characters, and so my make-up will depend on what character I am that evening. For example, for the last Met Gala, we did a Joan of Arc reference. We added a little extra blush, because we wanted the look to remind people of an old Victorian painting with the rosy cheeks.
Another year I had this giant dress, and dewy make-up and lashes — the whole thing. At the last minute, I looked up, and was like, “Something’s not right.” I took off the fake lashes, and I added extra gloss to my lips. But I still needed something. So I put on this bright, red-orange lipstick, and it was perfect. It was one of those things where it’s like, “Hmm, something’s just off … who is this character? I haven’t found her yet.” I like to figure it out as I go.
On her hair
I like to wear my hair natural. My natural curl pattern came back after I stopped putting heat on my hair so I try to just embrace [what I have] while learning to care for my natural hair.
Spraying perfume is the final step to polish off getting ready. If you’re like me and attach memories to scents, the right fragrance can bring a lot of joy. I always just do the old spray-and-walk-into-it technique.
On make-up looks
I’m a sucker for classic neutral tones, you know, just browns. They’re easier to blend, for one thing – you don’t have to be so precise. If you make a mistake, you can just add some more, no big deal. All that said, I do love a yellow eyeshadow! Or a very yellow-gold. I also appreciate a plain red lip, with nothing else on the eye or just a little mascara. When you find the right red, that can change everything, you know? It’s got to be bright enough, deep enough, not too blue, not too this, not too that. I usually just go for a simple matte red.
On doing her own make-up
Once I started working with make-up artists, I’d just watch them. If I liked the way someone did my eyebrows, I’d just watch how they did it and try it a home. Over time, learning to do my make-up became about taking different techniques and products from people I liked and putting them into my Rolodex. Then it was a matter of trial and error. I’d go out on the red carpet and later look at photos. Sometimes, I’d be like, “Ooh, I look like a ghost,” so then I’d fix it the next time around. It’s really about trying, failing, and trying again.
I pretty much do all my own make-up for events now. It’s very therapeutic for me, especially if I’m ever stressed out before a press junket or a big event. There’s something about taking that time to just be with yourself that I find very relaxing.
On her go-to confidence booster
I go to work – I love working. That’s where I feel the most powerful and in my essence.
On spa treatments
I love a good massage, but the problem is most massage therapists don’t apply enough pressure! People think I’m going to break in half. I’m like, you’ve got to do a little bit more than that, you know?
On her personal mantra
I don’t know if I have a specific personal mantra, but I do think it’s important to live with a sense of gratitude. You can’t ever have more if you don’t appreciate what you have. I always try to list the things that I am thankful for and take a moment to appreciate those things. That act helps put everything into perspective.
As Instagrammable as sheet masks are, they simply aren’t intended for the unique issues associated with the skin around eyes. Sure, a well-fitted face mask might deposit a few beneficial ingredients near your eyes, but sometimes you just want to target the periorbital area — without the mess of a drippy sheet mask. So it’s no wonder that there has been a veritable eye-mask boom, leading to a much-welcomed deluge of sticky, comma-shaped patches made specifically formulated to target the dark circles, early-morning puffiness, and texture changes that happen to this especially delicate section of skin.
Whether you want an overnight option for fine lines, a quick cooling fix, or a once-a-week way to hydrate and brighten, here are the 16 best eye masks on the market for those moments when you’re looking for a little more intensity than what a daily eye cream can provide.
Wander Beauty Baggage Claim Gold Eye Masks
The gold foil of Wander Beauty’s Baggage Claim Gold Eye Masks isn’t just for Instagram (though they do make for a great skin-care selfie). The precious metal actually helps retain heat so the hydrating serum doesn’t evaporate, allowing hyaluronic acid to absorb more effectively.
Talk about futuristic. The mechanics behind Circcell’s Insight Collagen Eye Treatment require you to press a fluid chamber to release an activator formula onto each patch. It’s the best way to get the most out the highly concentrated freeze-dried collagen within.
Yes To Coconut’s Energizing Coffee Super Eye Mask is made of 100 percent cotton and contains coconut extract to hydrate the delicate under-eye area, as well as coffee (hence the name) to boost circulate and reduce puffiness. Throw it on for ten minutes and you’ll see a noticeable difference once you take it off.
Shiseido Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Mask
If you’re not yet using retinol in the eye area, Shiseido’s Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Mask is a great place to start. The stretchy material keeps them perfectly in place for 15-minute line-reducing sessions.
Verso’s Reviving Eye Mask with Retinol contains a hydrogel formulation in its patches that allows the gentle retinol within to penetrate for optimum impact, leaving under-eye skin moisturized and de-puffed.
Patchology’s FlashPatch Restoring Night Eye Gels take advantage of the body’s natural nighttime repairing abilities by sitting firmly under the eyes while you sleep, depositing an all-star cast of smoothing and brightening ingredients, like retinol and cucumber extract.
As if de-puffing peptides didn’t make these impressive enough, the water embedded in these Skyn Iceland’s Hydro Cool Firming Eye Gels is actually Icelandic glacial water. The result is a super-cooling effect to diminish the appearance of swelling.
Tatcha Luminous Deep Hydration Revitalizing Eye Mask
Originally created to help heal burns, Tatcha’s Luminous Deep Hydration Revitalizing Eye Mask are made with sheets that seal revitalizing, antioxidant-rich botanicals into the skin for intensive hydration.
Beloved by celebrities like Victoria Beckham, 111Skin’s Celestial Black Diamond Eye Mask minimizes the appearance of fine lines, wrinkles, and crepiness with skin-plumping hyaluronic acid, retinol, and peptides. After just one use, the eye area looks visibly brighter, smoother, and healthier.
Erno Laszlo’s Multi-Task Eye Serum Mask targets all your concerns: dark circles, puffiness, fine lines and wrinkles, and crepiness. It does so with a powerful blend of algae extracts, vitamin B3, and soothing allantoin.
Jamie Genevieve @Jamiegenevieve. Makeup artist, YouTuber, CEO, an overall STUNNER!
Welcome to Artist Spotlight #31 series on my blog.
What do you do?
Make-up artist, digital creator and founder of Vieve.
What do you love most about your skin?
I have little beauty marks on my right cheek and one prominent one under my right eye, which I love to fill in and enhance. I never disliked them, but after receiving messages from others saying that seeing me embrace and love my beauty marks made them love theirs too, now I really do love them. I’m grateful that my skin is pretty resilient too – there were a few consecutive years where it took a bit of a beating when I was finding my groove with make-up. Plus, I wasn’t exactly skincare savvy back then!
What one skin issue do you wish you could fix?
Probably scarring. I can be a bad picker, especially when I’m a little stressed. If I do have a naughty pick, the marks can last for weeks, but I’m getting to know my way around gentle acids and vitamin C, which help a lot. I try my best to leave my skin alone, and since I started double cleansing every evening, I’ve noticed my skin is much smoother in texture and I’m hardly getting any blemishes. Double cleansing is something I only started doing at the beginning of lockdown and I love it! I usually start with an oil cleanser, like the Kiehl’s Midnight Recovery Cleansing Oil, and then go in with a cleanser that has a bit of lather, like the CeraVe Foaming Cleanser.
What’s your favourite skin product and why?
Only one!? I’m going to say two if that’s okay… I absolutely love the SkinCeuticals H.A. Intensifier, because it’s so gentle and soothing but really floods my skin with hydration. I use it day and night as a first step in my routine and have done for a fair while now, I’m on my third bottle! My second pick is the Ole Henriksen Phat Glow Facial. It’s a treatment mask and my go-to for when my skin needs some TLC – I love using it before an event. Super easy to use, you just massage it into the skin until it goes from pink to white, leave it on for 15 minutes, then wash it off to reveal your bright, glowing, baby-soft skin. It’s brilliant for decongesting my skin, getting rid of any dry patches and giving me a beautiful fresh canvas for make-up.
What was your first skin product purchase?
I think it might have been a Simple moisturiser, or maybe it was a Boots own-brand… I just remember it smelled like cucumber and, of course, at the age of 13 or 14 I probably used it once every few weeks! It’s so funny to think back on that time now that my skincare routine is something I enjoy making time for every day and night. I can’t think of anything better – as much as I love make-up, I love taking it off too.
What’s the one product you wouldn’t be without?
I love my Nurse Jamie Facial Roller. It’s a must whenever I travel (and so good the morning after a few glasses of wine!). I’m trying to get into using my gua sha tool but I think I need a lesson on how to use it properly – or maybe it’s just that I love other people doing it for me! I love to treat myself to a facial too – booking myself into spas is one of my favourite things to do.
Take us through your Sunday skincare routine:
Sundays are my favourite self-care days. I usually spend the whole day in my comfies and I definitely squeeze in a bubble bath. In the morning I keep it super simple: I whack my SkinCeuticals H.A. Intensifier on and then a nice moisturiser – I love the Glow Recipe Watermelon Juice when I want something light and fuss-free. Something I’m trying to be strict with is wearing SPF, so every morning I make sure to use one. I really like the Shiseido Clear Stick UV Protector SPF50 – it works great under make-up, too.