Kendall Jenner and Brooke Shields Use This Sunscreen Every Single Day

In the skincare world, there are few sunscreens that reach “legendary” status. Neutrogena and La Roche-Posay are ubiquitous for a reason, but if you’re searching for something that’s earned myriad celebrity stamps of approval, EltaMD’s line of celebrity-favored SPFs can’t be beat.

The brand’s most recent celebrity endorsements come via Brooke Shields, Kendall Jenner, and Hailey Bieber (EltaMD has the range). Shields revealed to Elle in late May that she was diagnosed with actinic keratinosis, which skincancer.org classifies as the most common precancerous diagnosis caused by long-term exposure to UV rays. Scary, and what Shields describes as the result of slacking on sunscreen throughout her youth — something that no longer slides.

I do use sunscreen now, every day – even in the winter,” she said. “I’m a long-time user of the EltaMD sunscreen line. I always apply in the morning and one time during the day. I even use a thin layer before putting it on my foundation.” That passion is echoed by Jenner, who told Vogue in November that she wears EltaMD’s UV Clear sunscreen everyday, mixed with SkinCeuticals’ C E Ferulic serum.

Buy It! EltaMD UV Clear Facial Sunscreen Broad-Spectrum SPF 46, $29.60 (orig. $37); amazon.com

Along with accolades from Shields and Jenner, Bieber says she doesn’t leave the house without coating her face in the tinted version of the brand’s SPF.

It’s an absolute must for me. I know for a fact it’s the biggest anti-aging step I can take at my age right now, so it’s super important,” Bieber explained to Elle in March. “A lot of sunscreens make my skin breakout, and this one has been my holy grail.” 

No wonder the formula earns the top spot as Amazon’s best-selling facial sunscreen, and 16,000+ five-star ratings from shoppers across the age and shade spectrums. Also 20 percent off is EltaMD’s UV Sheer Face Sunscreen, while the brand’s Skin Recovery SerumSkin Recovery Light Moisturizer, and Skin Recovery Toner are 30 percent off for Prime members. 

The sunscreen upholds the brand’s good name, according to shoppers, as do the latter — we’d expect nothing less from the dermatologist-developed formulas. The Recovery Serum in particular wins praise for toning down redness and hydrating mature skin with its hyaluronic acid, since shoppers write that their skin “slurps it in.” Soft, smooth skin is left in its wake, a feat that the coordinating Light Moisturizer locks in with moisturizing squalane, panthenol, and vitamin E.   

Shoppers say the Skin Recovery Toner, meanwhile, is unparalleled for Swiffering away dead skin without leaving your face dry and tight. Red, “angry-looking” blotches quickly dissipate, the toner calming down sensitive skin with its fragrance and sensitizer-free recipe. It feels like water, one person says, but the hydration lasts to leave your skin feeling fresh, but not coated. In a phrase, made for hot, sticky summer days.

PEOPLE

Zoë Kravitz’s 9-Step Beauty Routine For A Lit-From-Within Glow

I have always been super into skincare,” Zoë Kravitz says on a recent summer afternoon. Today, the High Fidelity actress is finally revealing the secrets behind her signature lit-from-within complexion, from what she puts on her skin to what she puts into her body. Beginning with a pumpkin lactic cleanser – “it smells like Christmas!” she quips – Kravitz’s routine includes just a handful of carefully selected skincare saviours, including a light serum from Retrouvé, the French pharmacy favourite Caudalie mist, and Isun’s SPF 27 Sun Butter – many of which she has shared with her mother, Lisa Bonet. “My mom and I are constantly sending each other things that we like,” says the 32-year-old, who notes that she also embarks on a 30-day Dr Schulze detoxifying cleanse with Bonet every year. “I really think wellness starts with diet, exercise, [and] hydration,” she says. “I think it’s all about balance, right? I think it’s about joy and happiness and laughter. I really think that affects how you look and feel. Then, you don’t have to use make-up to cover yourself up; you can use it to highlight.” 

With her face adequately moisturised, Kravitz goes on to reach for only nine make-up products, all of which leave an almost entirely imperceptible finish. “It’s fun that no one can tell you’re wearing something on your eyes or on your face,” she muses, after perfecting her complexion not with foundation but rather with light strokes of Yves Saint Laurent’s Touche Éclat concealer. “It’s like a little trick!” Here are her own above-the-neck sleights of hand: First, she dots a thin-tipped black pencil on just the outer corner of her lids, blending the mark outward and upward with her pinky finger for an opening effect. She then pats a bronze Nudestix pigment onto her cheeks and lids for a touch of believable colour. Finally, with a pink-toned Marc Jacobs crayon in hand, she softly lines her lips, paying extra attention to the centre of her mouth for peak poutiness. “There are different kinds of make-up, and everyone finds their own style, but I do like to try to encourage people to enhance the things that you love and not try to change your face completely,” she explains of her go-to approach. After all, as she puts it, “Everyone is so pretty in their own way.” 

Below, shop Zoë Kravitz’s beauty secrets. 

VOGUE

Pat McGrath Is Launching Her First Skincare Product – And Naomi Campbell Is Already A Fan

For all the follows and likes Pat McGrath generates around her make-up artistry every season (Julia Fox’s internet-breaking black eyeliner didn’t just happen), it’s the skin quality she has pioneered over the course of her storied career that is perhaps her biggest calling card. Hydrated, but not oily; smooth, but realistic, with a make-up-priming moisture quality that is “lightweight yet nourishing,” McGrath explains. Much like she developed a seven-step lipstick technique to achieve the ultimate in petal-soft pigment, McGrath has been cocktailing her own skincare formula for her entire career, layering simple creams spiked with rose water to create a quick-penetrating emulsion. And just as that signature make-up technique became Pat McGrath Labs’ best-selling MatteTrance Lipstick, her patented skin prep has finally been bottled. 

Called Divine Skin Rose 001 and formulated by a Korean lab, the milky liquid that will launch on patmcgrath.com on 29 April closely resembles a blendable essence, formulated with 92 percent naturally derived ingredients; shake it up, and a ceramide-boosted oil phase combines with an antioxidant-spiked rose water phase to create McGrath’s replenished, rebalanced glow. 

The truth is I’ve been working on skin care as long as I have been working in make-up,” admits McGrath, who has tweaked her formula not in focus groups but on supermodels, including Naomi Campbell, who stars in the campaign for the rose-tinted glass bottle. “I wouldn’t use anything else,” says Campbell — which is high praise considering Campbell is serious about her skincare, specifically her hydration. “You never want your skin to look dried out. It’s not attractive. It’s unbecoming,” she says. Here, Campbell reveals how she’s been using the uniquely textured essence, and why after all these years in the business, good sleep might be the real secret to good skin. 

As someone who has been on countless sets with Pat and at countless shows with Pat, what is her point of difference when it comes to skin finish?

When you work with Pat, before you she puts make-up on you, she really massages your skin — she loves glowy, dewy skin. So your make-up goes on smoother, everything just rolls. That’s her secret: that the skin still looks like skin and you see you and that’s important, I feel. That’s what I love about her; she never makes me matte. When you’re too matte you lose the whole person. Your make-up becomes like a mask. Pat’s make-up never looks like that.

As a McGrath Muse and, perhaps even more importantly, a Pat McGrath confidant, were you at all a part of tweaking early incarnations of her first skin-care product?

She’s been trying this out on me for a while now so I’ve had a bit of a head start in using it in my skin regime. We were actually using it last year when we were doing the Divine Rose make-up launch, but I couldn’t talk about it then, so I’m so excited that I can say all of this now. The cat’s outta the bag! In the beginning, she would ask me things like, “How does it feel? How long did it stay on?” But it’s really always been so easy — and it goes on the skin, but it also goes in the skin. 

It just makes everything glowy and plump, which is important for me because I’m on set all the time, and I’m in front of lights, and I’m on planes, and my skin dries out and it gets really dehydrated no matter how much water I drink. Drink water, drink water. I never drink enough. My test is really traveling, though — how often do I need to reapply something on the plane so my skin feels hydrated. I usually sleep straight through flights and with this, I’d wake up and still have the shine.

It is not an exaggeration to say that your skin is, in fact, divine. Drop the routine!

It’s about clean for me. I cleanse in the morning and I cleanse at night. You’ve got to get the make-up off! And I need products that help make my skin look good without make-up, because I don’t wear make-up when I’m not working. I just put little bits where I want to cover blemishes so my skin can breathe. My next step is usually a serum, and sometimes I use the Essence first, before my serum, and sometimes I mix it with my serum and put it on together. You can top it off with a cream if you like, but in the summertime you don’t need to. The Essence is enough. 

I watched an amazing clip on your YouTube channel about some of your pre-runway body prep including an incredible lymphatic drainage massage. Are there any treatments that you regularly engage in for your face in tandem with good skin care?

I try to do my facials — you need to if you’re travelling, or you’re in the sun a lot. I don’t wear a lot of sunblock on my skin because I break out from sunblock. So I like people to extract because you have to clean out your pores sometimes! And I do microneedling every once in a while, too.

These days, so much of good skin care comes down to good self-care. How do you prioritise yourself with such a busy work schedule — and a newborn at home! — not just physically but mentally and spiritually?

The water thing is huge for me, and I’m always, like, how can I make water fun? Growing up I wasn’t really raised on soda so we always had cordials that we mixed with water, and that’s what I still drink. And I try to eat the right food and take the right vitamins — vitamin D, vitamin C, B, zinc, fish oils. Good skin is so much about what you eat, too. And sleep! I try to get as much sleep as possible even though I have a young one now. When I was younger I really didn’t need that much sleep, but now I like my sleep. It kickstarts things and helps me be enthusiastic about the day ahead.

VOGUE

Winnie Harlow on Creating Sunscreen for All, Inspired by Her Jamaican Roots

The model, who has spoken widely about her vitiligo, poured her own experience with sun sensitivity into her debut SPF range, Cay Skin. It’s all about a healthy glow: “I want to put the sun in the bottle.”  

Born in Canada to Jamaican parents, the model is accustomed to toggling between warm weather and cold. (During the pandemic she joined the westward migration to Los Angeles, signaling her preference for backyard pool life.) The constant throughout, no matter the season, is a protective dose of SPF. “I just remember running on the beaches, and my dad slathering sunscreen on my skin with his rough hands from being a mechanic,” Harlow recalls of her childhood visits to the Caribbean. At age four, she was diagnosed with vitiligo, a condition that disrupts the melanin production in certain regions of the skin, leaving them especially vulnerable to the sun. Her unique pigmentation became a topic of conversation in 2014, during a turn on America’s Next Top Model, which jumpstarted a career that has included marquee runway appearances (Marc Jacobs, Schiaparelli), fashion editorials, and a TED Talk about evolving beauty norms.  

Welcome to Artist Spotlight #79 series on my blog.

But it wasn’t until 2018, while on a modeling job in the Bahamas, that the seed for Harlow’s new beauty brand, Cay Skin, was born. “I was shooting from sunup to sundown both days, and on set no one wanted me to reapply sunscreen because of that blue-silver shine that isn’t very complimentary to any skin tone, especially to darker skin tones,” the model recalls. A serious flare-up followed. “I had to have doctors come to my hotel to give me injections for pain and inflammation.” 

The experience reinforced the idea that there was plenty more room in the sunscreen space, particularly with inclusivity in mind. Cay Skin—the name nods to the landscapes of Caribbean islands—arrives today with four products to suit different preferences and needs. For fans of mineral sunscreen, there’s an ultra-sheer SPF 55 with zinc oxide, alongside skin-nourishing squalene and sea moss. (The butter-yellow tint comes from plant-derived antioxidants.) Harlow’s daily staple is Isle Glow SPF 45, which sets a trio of broad-spectrum chemical filters within a luminous base. “I wear this under makeup, but I also wear this insteadof makeup because it just adds such a beautiful glow,” she says. Meanwhile, the SPF 30 body oil delivers the throwback appeal of a 1980s tanning mist with modern protection. 

Everyone always forgets about the lips,” Harlow says of the last product, a plush SPF 30 balm that avoids the chalky texture of other formulas. “I wanted something that was going to be hydrating and nutrient-rich, but also protecting the lips.”  

As Harlow picks up a couple of the tubes, it’s clear that the palette of the packaging—pale peach and chestnut brown—isn’t just about good-taste neutrals. In fact, the colors are practically Pantone-matched to her skin tones: a visible reminder of the brand’s something-for-everyone ethos. She’s also left her fingerprints on other elements of Cay Skin. The natural scent hints at a vacation mood while steering clear of “artificial coconut”—a pet peeve of hers. The ingredients pay tribute to the Caribbean, including aloe vera, which her mother used to cut fresh to apply to mosquito bites and the occasional pink sunburn. Even the visuals have Harlow doubling as model and creative director, giving her a 360-degree look at the process. “I had so many hats to wear on that campaign shoot day. But it was so rewarding,” she says.

Even more satisfying will be the feeling of settling into the sand, with her own products in tow. She ticks through a few of her beach favorites. Her snack of choice is a whole coconut: first the water, then the scraped-out jelly. “Melissa Simone, she’s also Canadian; she’s a Black girl. She makes the most beautiful swimwear,” Harlow says, describing a blue-and-green bikini she wore for her birthday in Mexico a couple years ago. “I just loved the way that it held onto my body.” And for music? “One of my favorite artists from Jamaica is Vybz Kartel—but anything dance hall. I want to have fun and dance on the beach,” Harlow adds. Her skin, well shielded, will be ready for it.

SHOP CAY SKIN

VANITY FAIR

Scarlett Johansson Is Launching Her New Skin Care Line, The Outset

Scarlett Johansson is joining the sea of celebrity skin care founders. Last June, the two-time Oscar nominee announced she would be entering the beauty market with her own line, and on Tuesday, the 37-year-old actress launched an Instagram account and a website offering a sneak peek of her brand, The Outset. 

Welcome to Artist Spotlight #78 series on my blog.

I’ve been the face of several luxury brands throughout my career, and all of those experiences were really wonderful,” Johansson wrote in one post, referencing her years with L’Oréal, Louis Vuitton, Dolce & Gabbana, and others. “But—how do I put this? I guess I always felt like I was playing a character in those campaigns, and as I evolved I wanted to create and represent a brand that was true to me.” Using the hashtag #TheStartOfYou, Johansson’s preview of The Outset suggests a product line centered on eco-friendly and plant-based ingredients.

Johansson will serve as the chairman of the new company, which launched on March 1. Cofounder Kate Foster will be the CEO. Foster was previously founder and CEO of SwearBy, a digital site focused on word-of-mouth product recommendations.

The Outset has funding from the Najafi Companies, a Phoenix-based private investment firm founded by Jahm Najafi, vice chair and partial owner of the Phoenix Suns and McLaren Formula One Race Team. In addition to backing the NBA team and other sports ventures such as StubHub, BodyBuilding.com and Mission Advancement Corp. with Colin Kaepernick, Najafi has a notable portfolio of celebrity-founded lifestyle brands, including Tracee Ellis Ross’ Pattern Beauty and Shay Mitchell’s bag company, Beis.  

WWD reported last year that Najafi invested between $5 million to $10 million to fund The Outset launch. When Johansson announced that the beauty company was in the works, the mother of two said she took a step away from her existing endorsement deals to focus on her own venture. 

Johansson is joining a long list of stars with cosmetics brands. Rihanna, Jessica Alba, Gwyneth Paltrow and Jennifer Lopez already have their own beauty lines, all of which tend to boast an emphasis on clean ingredients, simplicity, accessibility and inclusiveness. But the crowded market isn’t deterring Johansson from entering the skin care space, which helped make Rihanna a billionaire last year.

The cluttered market did not deter Najafi from investing. “The Outset is a special opportunity; for us to partner with an artist, it comes down to core values, passion and commitment…” says Dean Schnider, partner at The Najafi Companies. “Scarlett has been perfecting her own skincare formulations for years and the amount of genuine passion and intentionality that has led to The Outset is a true differentiator in the marketplace.”

While The Outset is a serious business venture, Johansson’s husband, Saturday Night Live star Colin Jost, couldn’t resist making with the wisecracks in the comments of the new Instagram account: “Is this the best way to contact you?” Jost asked a Johansson portrait. “I’m starting a similar brand called ‘Part of a Face’ and would love to use this photo. Thanks.” 

FORBES

Fashion’s Favorite Facialist Launches Her Debut Skin-Care Line

Thirteen years ago, Joanna Czech left her celebrity-favorite spa in Manhattan’s Washington Heights neighborhood before moving to Dallas for love. When she decided to return to New York, in 2019, she initially thought the 400-square-foot penthouse space at The Webster would suffice. “If people even remember me,” she thought at the time, “one room will be enough.” It wasn’t. The current wait for an appointment with the Polish-born super-facialist is six months.

Welcome to Artist Spotlight #77 series on my blog.

To be fair, Czech never really stopped coming to the city, even once she opened her eponymous flagship studio in Texas. “I would ship my machines from Dallas every month,” recalls the petite blonde, who follows her devices. In New York, she would see regulars including model Amber Valletta and Oscar de La Renta designer Laura Kim; in Los Angeles, she would make house calls chez Kardashian. Czech estimates that she flew 30,000 miles in the month leading up to the pandemic alone. So when lockdown forced her to stand still, giving her time to rethink her business, Czech had a realization: She needed a bigger space—and better products to travel with.

My clients travel nonstop. It’s ‘We are going to Colorado and then Cabo,’ or ‘We are climbing Everest, then going to India.’ So I was thinking about something that helps between climates, too,” Czech says of her debut product collection, The Kit. The seven-piece range draws from Czech’s experience studying chemistry and arrives in a metallic navy pouch with a seat-belt clasp. (The idea was “Prada nylon,” Czech reveals of the design, “but it ended up being more like a Moncler jacket!”) Facial wipes and a bio-cellulose hydrating mask—in-flight essentials—are joined by a pH-controlling toner; two serums, one to soothe with hyaluronic acid, the other to brighten with stabilized vitamin C; and two moisturizers, a water-based cream and a cocooning balm.

Beginning this month, The Kit will appear in the retail space at Czech’s new 2,300-foot SoHo studio, where she will also curate fashion and lifestyle items while offering her signature treatments against a backdrop of decorative molding and custom millwork. “I hate going to ugly spas,” jokes de la Renta’s Kim, who has collaborated with Czech on custom cashmere socks and blankets, which will be featured along with elevated basics from brands such as James Perse and Phillip Lim. Other highlights include a collagen-and-elastin-boosting LED light bed that Czech calls “a piece of art.

At first I was having nervous breakdowns because no one was traveling,” the 57-year-old says of the precarious timing around both the studio opening and the products’ launch. But the formulas are just as good at home as they are on the go. “Everything she recommends always works. She just knows my skin—she knows everyone’s skin,” says Kim Kardashian, offering an endorsement that will likely add at least a few months to that wait list.

VOGUE

The Eye Cream Olivia Wilde Says Gets Rid of Her Dark Circles Is Finally Back in Stock

If you suffer from dark circles, you know that finding a brightening eye cream that actually works isn’t always an easy feat. This is especially the case if you’re on the hunt for a formula with natural ingredients. Well, that was before the True Botanicals Resurrection Radiance Eye Cream came on the scene last June. Since then, it has become a go-to for celebrities among the likes of Olivia Wilde and Brooke Shields, who called it “pure magic in a jar” as it “works wonders for my dark circles and I wake up looking so well-rested.” 

With such glowing A-list testimonials, it comes as no surprise that the Resurrection Radiance Eye Cream sold out hours after it launched. Now after months of waiting, it’s finally back in stock — and our dark circles couldn’t be happier. 

Shop now: $78; truebotanicals.com

So, what makes this eye cream so special? It features an innovative combination of illuminating ingredients to restore radiance and moisture back to the sensitive under-eyes. At the center of it all is Resurrection Plant extract, which is used in the brand’s bioactive moisture retention complex to lock in hydration, reduce puffiness, and make tired eyes instantly look more awake. It works in harmony with tree bark extract to create smoother and brighter-looking under-eyes. 

This new product from True Botanicals is bananas,” Wilde said in an Instagram video back in June. “It also has turmeric, and coffee, and licorice extract, and tree bark extract, which is really good for the redness [and] dark circles — which I know quite a lot about.” 

She continues, “People used to call me Wednesday Addams — like ever since I was, like, 8. So, I’ve been waiting for this product for a long time, and it’s amazing. I’ve been editing, I have kids, I don’t sleep. But this stuff is really helping. And I’m going to use a lot more of it.

Both Wilde and Shields pair the eye cream with the True Botanicals Pure Radiance Oil and Chebula Active Serum, which target common signs of aging while supporting the skin barrier with hydrating and nourishing ingredients. “This is my holy grail,” Shields says of the Chebula Active Serum. “It’s a dream for anyone like me who is trying to avoid the excessive use of injections and fillers.”

Shop now: $90; truebotanicals.com

Banish dark circles once and for all with the Resurrection Radiance Eye Cream, which is now available on truebotanicals.com. Hurry, before it sells out again! 

INSTYLE

Kim Kardashian Called This Face Oil Her “Fave Product in the World” — and Megan Fox Is Also a Fan

There’s something of a Megan Fox renaissance happening right now, and I’M all for it. After a decade or so spent under-the-radar, these days Fox is frequently spotted out and about with boyfriend Machine Gun Kelly, looking just as effervescent as she did in 2004’s Confessions of a Teenage Drama Queen. And apparently, her secret is a skincare find equally beloved by Kim Kardashian.    

I put Epicuren rose oil on everything. It’s deeply hydrating and the scent is uplifting,” Fox said, according to the brand’s website. Celebrities like Alicia Keys, Amanda Seyfried, Kristen Davis, Alexandra Daddario, Hailey Bieber, and Jessica Simpson also pledge allegiance to the Epicuren, and in 2017, Kardashian gave it the ultimate compliment. “My two fave products in the world!” the mogul wrote of Epicuren Discovery’s Bulgarian Rose Otto and Kukui Coconut After Bath Moisturizer

Kardashian followed those with a recommendation for the $345 Guerlain Orchidee Imperiale Anti-Aging Cream, which makes the $52 face oil a comparative bargain (everything is relative). One thing seemingly less subjective is the phenomenal results the Rose Otto oil provides, both for famous faces and regular shoppers. 

Shop now: $52; amazon.com

I love this product. I have VERY sensitive and reactive skin and this is soothing and calming,” writes one person. “It was recommended to me by an esthetician who has rosacea and uses it. For me, it’s been a godsend. I’ve been using this for about a year and a half, and my skin looks and feels great.” 

Others with dry and reactive skin say it’s the only product that’s been able to help, leaving skin soft and smooth on contact; similarly, those with acne-prone skin write that it’s the only oil they’ve found that works on fine lines without causing breakouts. Still more report the rich, fast-absorbing oil evens out their skin tone, garnering it praise like “miraculous product” and “absolute necessity.” 

As you can probably tell from the name, rose is the oil’s focal point, but a bevvy of boosters join it in the formula: Apricot kernel oil, avocado oil, meadowfoam seed oil, grapeseed oil, jojoba seed oil, two types of rose oil, jasmine oil, and sandalwood oil get in the mix, as does Damask rose flower extract. Women in their 40s call rose oil alone a “facelift in a bottle,” since it’s rich in moisturizing essential fatty acids, antioxidants, and vitamin A, which retinol’s derived from. 

Jojoba oil is just as revered by dermatologists and skincare lovers, since the velvety oil guarantees instantaneous softening and pore-unclogging results. Pair that with avocado oil, which is packed with omega-3 fatty acids and vitamins A, D, and E, and grapeseed oil, which is anti-microbial, anti-inflammatory, and antioxidant-loaded, and you have quite the product.     

But looking at how Fox glows even in paparazzi photos, and you could probably guess her skincare doesn’t slack off. Intrigued? Try the Bulgarian Rose Otto oil for yourself, and scroll on for other celebs’ favorites from the brand.   

Alicia Keys and Alexandra Daddario’s favorite sunscreen:

Shop now: $43; amazon.com

Kim Kardashian and Hailey Bieber’s favorite lotion: 

Shop now: $40; amazon.com

Amanda Seyfried’s favorite moisturizer:

Shop now: $53; amazon.com

Jessica Simpson’s favorite cleanser:

Shop now: $74; amazon.com

INSTYLE

With LolaVie, Jennifer Aniston Adds Beauty Founder to Her Impressive Résumé

There is a little-known right of passage for Angelenos that caught Jennifer Aniston off guard when she first started driving in Hollywood. “I got my first car, and someone said to me, ‘So, like, what’s the name of your car?’ And I was like, ‘What? You have to name your car in California?’” Nevertheless, Aniston obliged, dubbing her black Saab 900 Lola. “I always liked the song,” she says, referring to Sarah Vaughan’s version of “Whatever Lola Wants,” which has become something of a theme song for the Friends star. “Whenever I’d show up, my friends would say, ‘Lola’s here!’”

Welcome to Artist Spotlight #65 series on my blog.

Aniston has since leveraged the name in myriad ways, including in 2010 when she launched her debut fragrance, before quickly changing course and going with the more straightforward Jennifer Aniston for Women, which was eventually acquired by Elizabeth Arden. There were murmurs that copyright issues inspired the switch, but it’s also entirely possible that Aniston had bigger plans for LolaVie, which she loosely translates as “Lola’s life, my life”—an illustrious existence that has included superstardom, as well as some very smart business decisions, including this one: Today, LolaVie lives again, as the name of Aniston’s debut beauty brand.

Aniston has dabbled in beauty before, of course. She has transcended the more standard “brand ambassador” title to take on C-suite positions across a range of beauty and wellness categories (her newest role, as the chief creative officer of Vital Proteins, is the latest example of Aniston putting her considerable endorsement power behind a product she simply uses every day). But her own brand, which will be broad-ranging if trademark filings are any indication, will begin where her household fame left off: with her hair.

“This just felt pretty organic to me as my hair is something that has always been one of my struggles,” reveals the onetime owner of The Rachel, who refers to her own honey blond strands as “the Greek frappé on top of my head.” Years of washing and drying and curling and straightening and coloring, both in her personal and professional life, has left Aniston uniquely positioned to talk about damage—and reparative ingredients, of which she has tried many on a long road to hair health. While working with a different hair-care brand, Aniston got “the bug” for formulating, so when the opportunity to become a founder presented itself five years ago via Elizabeth Arden veterans and current LolaVie co-founders Joel Ronkin and Amy Sachs—to create hair products with natural, plant-based ingredients that still perform—Aniston needed little convincing.

LolaVie arrives this morning with a Glossing Detangler that swaps water, a filler ingredient that typically makes up 80 percent of hair-care products, with nourishing, sustainable bamboo essence. Lemon extract imparts “extraordinary shine,” per Aniston, and vegetable ceramides replace conditioning chemicals such as silicones, which can offer immediate gratification but often cause damage over time.

A detangler isn’t necessarily the first product you’d expect from a new hair-care brand, but one of LolaVie’s core principles is to launch products based on need—a hole in the market, or something that can be improved upon—rather than conform to predetermined retail schedules. And Aniston happens to need a good detangler. “I use detanglers all the time when I get out of the shower because of the condition of my hair; it’s hard to get through,” she reveals, adding that she wanted her detangler to be like “the Swiss Army knife of products: It’s a heat protector, it brings nutrients and health back to the hair follicle, it creates shine”—and it happens to be a great sign of what’s to come.

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LOLAVIE ON INSTAGRAM

VOGUE ARTICLE

Gemma Chan’s Beauty Routine Costs $998 — but a $19 Serum Makes All the Difference

Gemma Chan definitely knows how to make an impression. Her turn in 2018’s Crazy Rich Asians was unforgettable, and we’re waiting with baited breath for Don’t Worry Darling to land next year (Chan, Florence Pugh, Olivia Wilde, Harry Styles, and Chris Pine star). In the meantime, Chan is working on a podcast about Asian American civil rights, and using her position as a L’Oréal Paris spokeswoman to promote self-care’s role in building confidence and asserting equality. To that end, the actress and activist recently revealed her full beauty routine — and the intel is juicy. 

In a video for Vogue released earlier this month, Chan walked viewers through exactly what she relies on to maintain her glowing skin. As expected for any celebrity, she invests in some pricey finds like Augustinus Bader’s The Rich Cream, celebrity aesthetician Joanna Czech’s Facial Massager, and Foreo skincare tools. Yet alongside those triple-dollar-sign buys — The Rich Cream fittingly goes for $265 a bottle — are two hard-working products in the under-$20 range. 

The first? L’Oréal’s Revitalift Derm Intensives Pure Hyaluronic Acid Face Serum, an all-important base layer. Hyaluronic acid is in tons of products these days because, as researchers say, it has a “unique capacity” for retaining hydration — it can hold up to 1,000 times its weight in water, which keeps that dew-making moisture on your skin. With that power, it’s no wonder Chan says the serum “works really well” to wake her face up on tired mornings after late nights, or that the serum’s garnered over 18,000 five-star Amazon ratings.  

Buy It! L’Oréal Revitalift Derm Intensives Pure Hyaluronic Acid Face Serum, $18.92 (Orig. $23.99); amazon.com

“I’ve been breaking out so badly from constantly having to wear a mask,” writes one 30-year-old with skin they describe as extremely sensitive and dry. “I added this serum to my skin care routine, and I got instant results overnight. My face is so dewy and moisturized, I’m literally glowing for the first time in years.” Others write that it instantly fills in deep wrinkles, and more still say that after trying “everything on the market,” the Revitalift serum gave them silky, glowing skin. 

That efficiency is rivaled by the next steal in Chan’s routine. “My secret weapon is a caffeine eye cream,” she explains. “[I] just very, very gently dot under my eyes. Hopefully [it] encourages a bit of drainage of the puffiness,” Chan says of The Inkey List’s $9.99 Caffeine Eye Cream. Reviewers say it does the trick: They credit the formula with taking puffiness down quickly and keeping it down all day, on top of brightening under-eyes and dark spots. 

Buy It! The Inkey List Caffeine Eye Cream, $9.99; sephora.com

“​​Holy crap, it really does reduce puffiness,” writes a shopper of the impact. “I’ve been using this product consistently (AM and PM) for just over a week, and I already notice such a difference. I don’t look like a zombie anymore.” Others say the cream’s moisture lasts all day, even for dry eyes — and at $10, it bests even more expensive products. Shop it at Sephora, and keep scrolling to see the rest of Chan’s routine for blockbuster-ready skin and makeup. 

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