Annie Lawless Talks Record Growth Year, Product Expansions at Lawless Beauty

Despite the challenges brought on by the ongoing pandemic, Lawless Beauty had a milestone year in 2021, with major product launches, new hires and distribution expansions that have brought on record growth.

Welcome to Artist Spotlight #75 series on my blog.

Brand founder Annie Lawless is continuing that momentum into the new year, starting with the brand’s second skin care-oriented launch, the Forget the Filler Overnight Lip Plumping Mask, which is available now for $21.

The lip mask is the latest product extension from the Forget the Filler franchise, which debuted last January with the Plumping Lip Gloss that’s blended with an ingredient called Maxi-Lip. In clinical trials, the ingredient is said to increase the lip’s volume by 40 percent and hydration by 60 percent. Lawless explained that the product instantly became the brand’s hero product, outperforming sales projections by 1,000 percent and becoming one of the top three best-selling lip glosses at Sephora.

Even if you put your [face] mask on and you can’t see your gloss or it rubs onto your mask, that ingredient being on your lips is the goal,” Lawless said about the product’s popularity during the pandemic. “Over time it does really improve and enhance your own lip appearance and lip volume.”

Maxi-Lip is also the key ingredient in the new overnight lip mask, with the product using 50 percent more of the ingredient than the lip gloss.

Lawless explained that running the clean beauty brand through the pandemic has made her reassess what kinds of products she wants the brand to offer and what kinds of benefits she and her customers value.

What COVID-19 has done is it’s made me think way more about the way makeup looks, but what it’s doing for me when it’s on,” she said. “I don’t necessarily need to be wearing makeup all the time anymore. I’m not going to be seeing people most days, which I hate to admit, but that’s the truth, so if I’m going to put makeup on to feel great, is it doing something for me? Is it good for my skin? Is it going to enhance my collagen production?

The lip gloss’ success coupled with other big product launches led to a record year for Lawless Beauty, with sales in the high triple digits at Sephora and its own website. Lawless Beauty is also one of the fastest-growing brands at Sephora and is outpacing Sephora’s makeup growth, according to Lawless Beauty.

Lawless Beauty also expanded to QVC last June, which has introduced a new set of customers to the brand. The brand outpaced sales projections on QVC in its first year by 22 percent.

I’ve had such a great time connecting with the audience and people that have never accessed the brand or tried us, but then saw it because they’re regular QVC watchers who buy most of their beauty on QVC,” Lawless explained. “We’re able to access a different audience and a different geographic location and see what they respond to because some of the products that work really well at QVC work OK for us at Sephora and vice versa. It’s just been great to learn about a new customer.”

For Lawless, the connection with customers has always been an important factor in how she operates the brand and her own social media platform. Although she has over 200,000 Instagram followers, Lawless doesn’t consider herself a social media influencer, but rather uses her platform to give an inside look at her daily life as a mother and brand founder and show behind-the-scenes moments from Lawless Beauty.

I know the term influencer gets thrown around all the time, but I’m definitely not an influencer in the sense that I don’t blog for my job and I don’t do brand partnerships,” she said. “[Lawless Beauty] can really do all of the technically digital savvy things where I can just post content that you can’t get. You can go to Sephora to the thumbnail and see a model applying the gloss, but I can show you how it looks on me this morning. I think that’s the nice thing about having my own separate channel versus having this big influencer brand community. I don’t have any pressure on my account and I can just post whatever, whenever. It just gives people other ways to see the products in a more real-time everyday way.

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WWD

Best Powder Sunscreens to Keep Skin Protected Year-Round

Summer may have come and gone, but as every dermatologist preaches, sunscreen is an all year-round game. But if you hate that thick, goopy, lotion-y texture, you’re in luck with the ushering in of the next generation of powder sunscreens that can seemingly do it all. These dry formulas protect against UVA and UVB rays and camouflage uneven skin tone with a faint tint, all while having a pleasant texture in a decidedly un-messy brush applicator.

But here’s the catch: according to Seattle-based dermatologist Dr. Laurel Geraghty, “It may be hard to wear enough powder sunscreen to get to the level of SPF shown on the bottle — you really have to dust and layer it on it!

That means to really soak up all the benefits of a powder sunscreen, you’ve “got to apply it liberally,” she says, and reapplication is the name of the game here. 

Even so, you should first start with a traditional cream lotion first to set a solid sunscreen foundation, says Dr. Corey L. Hartman, who calls powder sunscreens “a good adjunct” to liquid or cream formulations. “They’re really designed to absorb into the skin and act as a shield, if they’re mineral,” he explains. “While powder sunscreens are designed to sit on top of the skin and are great for replenishing throughout the day and adding to the foundation that’s already been set with the cream or lotion.”

When it comes to sun protection, I’ll take all the help I can get, so here are three leading dermatologists on their favorite formulations and exactly what to look for in a powder sunscreen so you can get every bit of protection your skin deserves.

Colorescience Sunforgettable Total Protection Brush-On Shield SPF 50

ColoreScience is my favorite powder sunscreen,” says Dr. Geraghty. “I love the little to-go wand that I can pop into my handbag for quick, no mess touch-ups while I’m running around. I love to dust it along my part line — almost like a dry shampoo — when I don’t have a hat with me.”

What’s more, this dust-on powder “has the best array of colors to help women or men to match their color, so it can go on as seamlessly as possible,” says Dr. Hartman. No white residue here!

To shop: $69; dermstore.com

Zo Skin Health Sunscreen + Powder Broad-Spectrum

Not only does this titanium dioxide and zinc-packed tinted powder protect against UVA and UVB rays, but its soft, smooth texture doesn’t make it feel like sunscreen at all. Equally important, it comes in three buildable hues: light, medium, and dark, so you can easily color match to your specific skin tone, and according to Los Angeles dermatologist Dr. Sameer Bashey, the powder “blends really well into most skin tones” to “give your skin coverage as well as a glow.”

To shop: $65; zoskinhealth.com

Supergoop! (Re)Setting 100% Mineral Powder SPF 35

Supergoop! is known for creating sunscreen that doesn’t feel or smell like the scent we all know (and hate), and this cult favorite powder is no different. Formulated with 100% mineral zinc oxide — one of two FDA-approved mineral sunscreen ingredients — the ingredients are blended with hydrating ceramides and olive glycerides to lock in the skin’s natural moisture. 

But don’t worry about getting any shine here, the coated silica diffuses light and camouflages the look of pores.”The nature of the powder itself is going to help with oiliness because that’s going to soak up additional oil,” says Dr. Hartman.

To shop: $30, sephora.com

Tarte Sea Set & Protect Mineral Sunscreen 

Mineral sunscreens can be best for acne-prone skin, as it sits on top of the skin, vs. chemical sunscreens, which are absorbed and can sometimes cause irritation,” explains Dr. Bashey.

Luckily, tarte found a workaround, and it’s best to look for formulations that “just keep it as pure as possible, I would say,” recommends Dr. Hartman, adding that clean formulas that have “no other preservatives” are your best bet to keep your skin clear. 

And when it comes to powder sunscreens, it doesn’t get much cleaner than tarte’s vegan non-chemical sunscreen. Plus, it also pulls double duty to set makeup for up to 12 hours, thanks to it’s translucent hue, which works with all skin tones. 

To shop: $28; sephora.com

Isdinceutics Mineral Brush

Powder sunscreen is also great for those chronically exposed areas where we may want a bit of bonus protection — noses, ears, hands — for quick touch-ups in the car,” explains Dr. Geraghty. “So much UV light comes in through the side windows, especially.” And this do-it-all power sunscreen provides protection against free radical damage from pollution, blue light and infrared radiation as well, making it perfect to use anytime and anywhere on the body.

To shop: $55; isdin.com

Peter Thomas Roth Instant Mineral Broad Spectrum SPF 45

I’m glad that the stigma [of men not using sunscreen] is being erased,” says Dr. Hartman. “And I do think that it helps with powder sunscreens that don’t have a tint — it can get on your clothing.”  

This Peter Thomas Roth gem of a powder sunscreen was formulated to be completely transparent, easy to apply and offer serious SPF protection, aka the perfect option for men who spend their days outside. “Powder sunscreens have traditionally been thought of as a product that only women would like to use and benefit from,” explains Dr. Hartman. “So leaving the tint out and making it convenient are really the driving force for men, so if you can accomplish those things, then we can get men to start using it more, which would just encourage more reapplication, which is going to prevent skin cancer.

To shop: $21; revolve.com 

Ilia Flow-Thru Radiant Translucent Powder SPF 20

Many of us with dry skin tend to steer way clear of powder anything, but not with this nourishing — and clean! — formulation from Ilia. Bonus: It’s infused with conditioning ingredients, like aloe, rosemary, and oil-balancing bamboo, it hydrates skin while keeping a shiny T-zone at bay. 

But the first step to glowy skin is always a hydrated base, Dr. Hartman reminds us: “If your skin’s dry, please put a good hydrating moisturizer on first with hyaluronic acid, ceramides, qualine or glycerin, and then let the powder be the finishing and protective touch on top.” 

To shop: $34; sephora.com

Brush on Block SPF 30

This mineral formulation is water-resistant for up to 80 minutes, making it ideal for summer athletes and water lovers to easily reapply throughout the day, especially as most dermatologists consider reapplication necessary. “Sunscreens of all kinds need to be reapplied at least every two hours if you’re staying outside or exposed to UV light, or more often if you’ve been swimming or sweating,” says Dr Geraghty. And this power powder couldn’t make it easier.

To shop: $30; walmart.com

INSTYLE

Cheekbone Beauty – Sustainable by Nature, New Brand Alert!

Cheekbone Beauty is an Indigenous-owned and founded, digitally-native, Canadian cosmetics company established in 2016. Based out of St. Catharines, Ontario, Cheekbone Beauty is known for creating high quality, cruelty-free beauty products including their signature SUSTAIN line of lipsticks and eye pencils, their Warrior Women liquid lipsticks, and a variety of other cosmetics all designed for low environmental impact and maximum wearability.

Welcome to Artist Spotlight #68 series on my blog.

Keeping in line with her Anishinaabe roots, Jenn launched a less-waste line of lipsticks in 2020, SUSTAIN Lipstick. Cheekbone’s aim is to make a difference in the lives of Indigenous youth through donations addressing the educational funding gap, and to create a space in the beauty industry where Indigenous youth feel represented and seen.

“Giving back to our community is the centrepiece of Cheekbone’s mission. Our streams of giving include product donations, monetary donations, or project-focused donations.”

To date, Cheekbone Beauty has donated more than $150,000 to a wide variety of causes. These include Shannen’s Dream and the FNCFCS, the Navajo Water Project, One Tree Planted, and a variety of non-profit organizations across North America. As Cheekbone Beauty grows, so do their charitable goals. True to their roots, Cheekbone’s definition of success is not based on what you attain for yourself, but instead in what you give back to your community.

The true impact of the brand is felt through the communications they receive from customers; the emails, DM’s and conversation with Indigenous youth that signify the fulfillment of their mission of representation.

THE FOUNDER

Jenn Harper has been making a name for Cheekbone Beauty in the beauty industry for a number of years but has been gaining popularity quickly after being on the hit CBC show, Dragons Den. Cheekbone Beauty is helping Indigenous youth see themselves in a beauty brand. Throughout her life, Jenn struggled to accept her Indigenous roots. She was estranged from her Indigenous family for much of her child and adult life. After learning about her grandmother’s experience in residential schools, she understood how her family was affected by generational trauma. This drove her to understand and overcome her own struggle with alcoholism. Today, Jenn works on product development and innovation with the Cheekbone Beauty chemist and sustainability experts to reimagine beauty products, starting with raw ingredients all the way to how all products are packaged.

Learn more by following their brand journey on Instagram @cheekbonebeauty 💚

SUPPLY CHAIN TRANSPARENCY

Integrity and Honesty is one of Cheekbone Beauty’s core values. They pride themselves for being radically transparent about their business, partners and especially ingredients. In addition to the efforts below, they are always researching new ways to continue the sustainability journey & to respect people and planet.

CLEAN BEAUTY STANDARDS

Feel safe knowing their products are created without harmful or controversial ingredients.

INGRIDIENTS

  • Sourced locally where possible
  • If not local, sourced from manufacturers that can prove they respect the environment and provide good working conditions for their employees
  • Biobased
  • Plant-based
  • Principles of Green Chemistry
  • Fair Trade
  • Not tested on animals
  • Vegan
  • Meet the clean standards set forth by CREDO and EWG and Sephora
  • Developing in-house ‘Cheekbone’s Biinad Standards’

PACKAGING

  • Compostable
  • Biodegradable
  • Plantable (seed paper)
  • Post-Consumer Resins (PCR) material
  • Forest Stewardship Council (FSC) Certified paper
  • Refillable
  • Reusable
  • Vegetable based inks
  • Polylactic Acid (PLA) material

TRANSPORTATION & SHIPPING

  • Items coming from manufacturers oversees are sent by boat rather than air
  • Standard mail used to ship all orders within Canada and US unless otherwise specified by the customer
  • Customer paper-box mailers are recyclable and FSC certified
  • Poly mailers come from 100% recycled materials

SHOP LIPS

SHOP EYES

SHOP FACE

SHOP TOOLS

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SHOP ON THEIR WEBSITE

14 Best Beauty Products Under $20, According to Gigi Hadid, Naomi Campbell, and More

The world of beauty can be overwhelming, as much for our cabinets as our wallets. But rest assured: a high-powered cosmetics arsenal need not break the bank. Take it from the stars of Vogue’s Beauty Secrets, who have revealed that some of their most prized products are in fact some of the best priced. 

See La Roche-Posay’s $14 Serozinc Toner, a mattifying mist that has earned Naomi Campbell’s seal of approval. What’s more? The Kendall Jenner–beloved Mario Badescu Facial Spray—laced with soothing green tea, cucumber, and aloe—rings in at just $12; spritz it on before applying a layer of Sydney Sweeney’s go-to $16 Embryolisse Lait-Creme Concentre or a $19 hyaluronic-acid-infused primer that’s a mainstay in Jessica Alba’s Dopp kit. Gigi Hadid, meanwhile, swears by Maybelline’s Lifter Gloss. Delivering an ultra-moisturizing, ultra-shiny finish for only $7, it’s one makeup must-have that will leave you anything but high and dry.

Below, shop the best beauty products under $20 on Amazon, as chosen by Vogue’s Beauty Secrets stars Gigi Hadid, Emma Chamberlain, and more. 

Skin Care

PanOxyl Acne Foaming Wash

Shop on Amazon $9

Mario Badescu Facial Spray with Aloe, Cucumber, and Green Tea

Shop on Amazon $12

The Ordinary Niacinamide 10% + Zinc 1%

Shop on Amazon $14

iUNIK Tea Tree Relief Natural Facial Serum

Shop on Amazon $18

Embryolisse Lait-Creme Concentre

Shop on Amazon $16

La Roche-Posay Serozinc Toner for Oily Skin With Zinc

Shop on Amazon $16

Epicuren Aloe Vera Calming Gel

Shop on Amazon $15

Makeup

Lano Strawberry 101 Ointment Multi-Balm

Shop on Amazon $14

L’Oréal True Match Super Blendable Powder

Shop on Amazon $11

Honest Beauty Everything Primer, Glow With Hyaluronic Acid

Shop on Amazon $19

Neutrogena Hydro Boost Plumping Mascara

Shop on Amazon $10

Almay Smart Shade Skintone Matching Makeup

Shop on Amazon $15

Maybelline Lifter Gloss With Hyaluronic Acid

Shop on Amazon $9

Jillian Dempsey Khôl Eyeliner

Shop on Amazon $15

VOGUE article

Jessica Alba Was Ahead Of Her Time In Clean Beauty

The beauty industry has a bad habit of labeling actual change—eliminating harmful ingredients or including actual representation in imagery—as trends. Clean beauty has become a casualty of this phenomenon, which is only emphasized when brands use vague terms and greenwash their products, despite a lack of commitment to true sustainability. Hopefully, this “fad” is here to stay, with consumers continuing to demand higher quality and more eco-friendly beauty products. However, as “green beauty” is being hailed as the new cool thing, Jessica Alba and the Honest Company were one the first brands to pave the way for innovation in the space.

“No one had even heard of the word ‘non-toxic’,” Jessica Alba told ELLE.com, as she discussed the founding of her brand. Started in 2011, The Honest Company–and its later brand, Honest Beauty, which launched in 2015–were emphasizing healthy ingredients and sustainable packaging before these were common PR-manufactured buzzwords.

“Back in the day, when I wanted everything to be in packaging that’s super sustainable, it just didn’t exist,” says Alba. Prior to new innovations in the field, options for a beauty line that also cared for the environment and health of its consumers were incredibly limited. Looking back at where the state of clean beauty was just a few years ago, Alba remarks, “How is this both expensive and terrible?”

Welcome to Artist Spotlight #62 series on my blog.

Luckily, the market has come a long way, and Alba’s company has been at the forefront. Now, cartons that house Honest Beauty products are 100% recyclable or compostable, and completely tree-free. “There are no trees that are harmed,” quipped Alba. Aluminum tubes, tin compacts, and refillable jars are being implemented for customer favorite products, and all orders from Honest.com are now carbon-neutral. And that’s just a snapshot of the changes the brand is implementing, now that more options are available.

Despite having a head start on the conversation surrounding sustainability in the beauty industry, it can still feel like an uphill battle. Along with pricey product stability testing, figuring out the best way to streamline production, and making sure the consumer had the best experience with the products, another major obstacle was raising the bar of manufacturing partners, who create the components for the brand. “They even had to implement new machinery that they didn’t have before, in order to fill our products in the more sustainable packaging,” says Alba. The goal, besides making products for Honest Beauty, was to create an infrastructure “so that they can offer it at more accessible prices to more companies, including us.” 

Along with new packaging and sustainability goals, Honest Beauty is continuing to create new products that combine efficacy with its planet-centered goals. Their new Daily Defense Collection, which launched on July 19th, features a waterless cleanser, purifying toner, and setting spray, and was created to be integrated into anyone’s daily routine. And like the rest of their line, all these products were created with a focus on sustainability. 

While the goal may be to become one hundred percent green, there is still so much work ahead. Continuing to invest time and money into creating and innovating clean alternatives–and make them available to as many brands as possible–isn’t a goal that can be checked off easily. And yet, it’s essential to keep working towards it, even when small changes may feel feeble. As Alba puts it, “This is just common sense. You should just care about your planet, the ocean, people’s health.” 

And as more beauty brands feel the pressure to address their consumers’ demands for cleaner, more sustainable beauty, the more it’s apparent that Alba and Honest Beauty were ahead of their time.

“We’ve always cared about this stuff,” says Alba. “It’s just, the marketplace has finally caught up to us.”

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ELLE article

The Best Bronzers On The Market Right Now

Few things have the power to instantly transform your look like a great bronzer. But what classifies a formula as the best bronzer is complicated. There’s the obvious: at its core, a bronzer’s purpose is to add depth and warmth to your skin, says Danessa Myricks, makeup artist and CEO of Danessa Myricks Beauty. But a fantastic one can do so much more—like give the illusion of cheek filler or make it look as if you’re fresh off a trip to Ibiza when you haven’t left your couch since the pandemic began.

Here’s where it gets complicated: despite their ability to wake up your skin, so many formulas tend to skew too orange, too ashy, too glittery, or just overall fake-looking. Once you know exactly what to look for, though, the ability to fake a glow and J.Lo-level cheekbones becomes far more simple. That’s where makeup artists and magazine beauty editors come in. Brush up on your bronzer basics below, and then scroll on for the best bronzers according to them.

How to pick your perfect shade

With bronzer, the goal is for it to look as natural as possible. “When selecting a bronzer, think about what naturally happens when you’re in the sun,” says Myricks. “Let your body give you clues. Identify the deeper tones that surface on your chest, shoulders, and arms, and use that as a gauge.” 

A safe place to start is a color two shades deeper than your natural skin tone, then go darker if you want a contrast that’s more intense. Makeup artist Kasey Spickard says fair skin tones will look best with a bronzer that has neutral undertones—i.e., shades that don’t lean too warm or cool. Terra-cotta hues with a slightly reddish undertone beautifully complement tan and olive skin. Meanwhile, bronzers that lean golden work best on deep skin, while formulas with a brick-red base play up deep skin with red and brown undertones.

And if you don’t quite know what undertones you have? Stick with something neutral, says Spickard, which no matter your skin tone will still give you a natural flush.

How to choose the right formula for your skin type

Like all other types of makeup, take your skin type into consideration when choosing a formula. Powders are the least intimidating and easiest to use, especially if you’re a beginner. They work on all skin types but are best for oily skin. “If you have dry or combo skin, make sure you are doing proper physical or chemical exfoliation regularly,” says Spickard. “That way your bronzer and blush won’t catch on dry skin and create a patchy application.”

Myricks personally prefers cream bronzers since they look most natural, are versatile and buildable, and last longest on your skin. If you have dry skin or just love a fresh, dewy look, she recommends tapping her Dew Wet Balm in Hot Water over any shade of bronzer. “It’s super easy to apply and can be worn on bare skin or over powders on any skin tone,” she says. 

How to apply bronzer 

“As is my philosophy with all makeup, start with less and build from there,” says Spickard. “Tap a large fluffy brush once or twice into the pan to load the brush with product, then make a fish face.” From there you’ll want sweep bronzer in a 3 shape over the perimeter of your face—starting at your temples, down the side of your hair, over the tops of your cheekbones, and along your jawline. Then, using whatever product you have left on your brush, you’ll want to blend along the sides of your nose, the tip of your chin, and your neck.

If you feel like you’ve applied too much, take a clean fluffy brush or your fingers and buff out any areas where it’s too heavy. Myricks adds not to forget to buff it into the top of your ears and your hairline for the most natural finish. 

Now that you’ve got all that down, here are the best bronzers makeup artists swear by.

Best Overall: Charlotte Tilbury Airbrush Bronzer 

This matte, silky powder received nothing but glowing praise from GLAMOUR  Beauty Awards judges—a mix of editors, influencers, and makeup artists. In other words: a tough crowd to please. “After months of being stuck indoors, I’m officially as pale as I ever get,” says contributor Erin Parker. “Thankfully, I’ve had this flawless matte bronzer at the ready—it’s seriously undetectable and blends in so naturally. The true matte powder is honestly perfect for faking a tan (and accentuating your bone structure) quickly and effectively. This is the kind of bronzer you’ll always get plenty of use out of, no matter where we’re at in the makeup trend cycle.”

Buy at Sephora $55

Best Cream Bronzer: Danessa Myricks Power Bronzer 

A matte cream bronzer is a perfect solution for powder lovers who want the ease of use and the matte finish of powder but with the flawless, undetectable finish a cream provides,” says Myricks. She recommends her Power Bronzer, which applies like a cream but dries down matte: “This can also be a great solution for women with more combination or oily skin, as cream-based products last longer throughout the day and help hold back shine.”

Buy at Sephora $26

Best Bronzing Powder: Benefit Cosmetics Hoola 

You really can’t beat a classic. Hoola is well loved for it’s insanely easy-to-blend texture, totally matte finish, and the fact that it’s cool enough to realistically contour with and also warm enough to make you look vacation-ready. After years of offering a single shade, the brand now has options for a range of skin tones.

Buy at Sephora $30

Best Bronzer and Contour Duo: Victoria Beckham Beauty Matte Bronzing Brick 

While sure, you can use bronzer to shape your face, it’s technically recommended that contouring should be done with a cool-toned powder since you’re emphasizing shadows. This duo from Cheekbone Queen Victoria Beckham includes a cool-tones powder for definition, and a warmer shade to add a sun-kissed effect to your skin. Both powders are insanely fine and seamless, and the packaging is beautiful and luxe.  

Buy on their website $58

Best Bronzer for Dry Skin: Saie Sun Melt Natural Cream Bronzer

This yummy bronzer has a balmy texture, making it perfect for skin types on the drier side. The formula even has skincare ingredients like colloidal oatmeal and grapeseed oil to soothe and moisturize skin. Even if you don’t need the extra moisture, you’ll appreciate the dewy but not shiny finish and easy-to-blend texture.  

Buy at Sephora $28

Best Blurring Bronzer: GloWish by Huda Beauty Soft Radiance Bronzing Powder

This silky bronzer has a mix of shimmering and matte powders, so your left with an airbrushed, luminous finish that blurs pores and imperfections. One swipe gives you a natural look, but it can be built up for more warmth if that’s your style. 

Buy on their website $31

Best Drugstore Bronzer: Physicians Formula Butter Bronzer Murumuru Butter Bronzer

Butter Bronzer has a cult following for a reason. Despite being a powder, it has an almost buttery cream feel, so it never skips or looks patchy, and it has a nice satin finish. It’s very buildable, so you can make it work if you like a natural or more glam look. Plus, it smells like a tropical vacation. 

Buy at ULTA $16

Best Liquid Bronzer: BareMinerals Bare Pro Glow Bronzer 

Liquid bronzers don’t get a ton of love in favor of powder formulas, but they’re the secret to a truly seamless faux glow. “I love the classic BareMinerals bronzers, but my current favorite is the liquid version,” says Spickard. “It’s not too warm or orangey, and I love doing a liquid bronzer on a no-makeup day. I just buff it right onto clean skin. I also like to layer this under powder bronzer to make it last all day.”

Buy at ULTA $30

Best Clean Bronzer: Tower 28 Beauty Bronzino Illuminating Bronzer 

This bronzer is a little intimidating in the pan, but gently buffed onto your skin, it’s truly stunning. It has almost a balmlike texture that leaves a glossy glow and a hint of shimmer. Although it’s incredibly dewy, it’s not sticky or greasy, and it makes you look alive in 2.5 seconds. Since it’s so glowy, it means you can skip highlighter as well. 

Buy at Sephora $20

Best Shimmer Bronzer: Hourglass Cosmetics Ambient Lighting Bronzer 

This powder is very neutral, so it never reads orange—making it a great natural bronzer for fair skin. However, the real selling point that makes it worth its $52 price tag is its luminous finish. The bronzer is formulated using what the brand calls photoluminescent technology, which essentially means it reflects light to blur your skin and add a lit-from-within glow. While some powders can look flat, because this one is so finely milled and has light-reflecting particles, it actually makes skin look dewier—but definitely not sparkly. 

Buy at Sephora $52

Best Buildable Bronzer: Milk Makeup Matte Bronzer 

A stick bronzer makes application a breeze, and Milk really hit it out of the park with this chubby twist-up. Thanks to the bigger size, you can quickly add warmth to your cheeks, nose, and forehead, or use a brush or sponge for more detailed shading. It blends in in seconds but stays put all day. Plus, it’s the perfect neutral tone. 

Buy at Sephora $30

Best Shade Range: Fenty Beauty Sun Stalk’r Bronzer 

“My personal favorite bronzer is the Fenty Beauty Sun Stalkr Bronzer in Private Island,” says Spickard. “It goes on so smoothly, never patchy.” It’s also a favorite among GLAMOUR staffers for the inclusive shade range—there are eight that span from very fair to deep—and realistic undertones. No matter what shade you are, you’ll never look orange or ashy. 

Buy on their website $32

Best Bronzer Duo: Jouer Sunswept Bronzer

Sometimes it takes a little mixing and matching to get the perfect shade for you, which is why Spickard loves these duos. He likes to blend the shades together to create a sun-kissed glow that is very natural. The powders are finely milled, so it’s hard to go overboard. The formula is also vegan and cruelty-free. 

Buy at Sephora $32

Best Bronzer for Fair Skin: Maybelline City Bronzer 

If you’re fair and like to use a bronzer to add depth, shade Light 001 is the answer to your prayers. There’s not even a hint of orange; it just gives your skin a nice glow and definition. The powder is really buildable, which is ideal for pale skin, and it has a velvet matte finish thanks to the inclusion of whipped cocoa butter. 

Buy at LookFantastic $12

Best Bronzer for Light Skin: Too Faced Chocolate Soleil Matte Bronzer in Milk Chocolate 

This bronzer looks beautiful both in the pan and on your skin, and because it’s made with real cocoa powder, it smells incredible as well. This buildable bronzer doesn’t pull orange, and the Milk Chocolate shade is particularly great for light skin. The deeper shades are just as good, and all three can be used to add warmth and definition. 

Buy at Macy’s $32

Best Bronzer for Medium Skin: Chanel Soleil Tan De Chanel

This bronzer is on the expensive side, but the hamburger-sized jar will last you a lifetime. While it’s a cream product, it dries down to a powder that doesn’t budge. The beautiful texture buffs right into your skin, and it can be used both to add warmth and sculpt your face. It also looks incredible on your vanity or top shelf. 

Buy at Nordstrom $50

Best Bronzer for Deep Skin: Mented Cosmetics Bronzer 

It’s still frustratingly uncommon to find bronzers that work for dark skin, but Mented is here to change the game. Created by women of color, for women of color, these bronzers are richly pigmented, buildable, and insanely smooth. They’re also enriched with vitamins A and E for skin-care benefits; plus, they’re vegan and cruelty-free. 

Buy on their website $22

Best Bronzer for Red and Brown Undertones: Makeup Revolution Splendor Matte Bronzer 

Chances are you’ve seen these bronzers praised all over Twitter for being one of the few options that cater to women of color across all skin tones and undertones. The reviews back up the tweets, with users being pleasantly surprised by how richly pigmented and easy to work with they are. And the price can’t be beat. 

Buy at ULTA $12

GLAMOUR article

The Best Tinted Moisturizers To Wear All Day, Everyday

If you want a healthy-looking glow without having to put on a full face of makeup, stocking up on one of the best tinted moisturizers available will go a long way to perfecting your routine. These multitasking products combine all of the hydrating benefits of a moisturizer with the sheer-to-medium coverage of an everyday foundation—making them the MVP to any beauty lover’s bag. They’re also an absolute summer beauty essential; tinted moisturizers have a lightweight texture, are easy to apply, and often include SPF to help protect your skin from the sun’s damaging UV rays. Just try to name a more efficient beauty product—I’ll wait. 

As you’d expect, there’s a whole slew of tinted moisturizers on the market right now—and across a range of finishes, skin concerns, and budgets. Which is why Glamour editors were asked about their all-time favorites. From Glossier’s Skin Tint to Fenty Beauty’s new Eaze Drops, scroll down to read their reviews and shop the best tinted moisturizers.

Best Overall: Tarte Cosmetics Maracuja Tinted Moisturizer

The perfect blend of moisturizer and medium coverage—I love the glow that Tarte’s tinted moisturizer gives my skin. It lasts all day and helps my makeup go on more smoothly and more evenly. Plus, it has good-for-your-skin ingredients like hydrating maracuja oil, hyaluronic acid, aloe, and turmeric. —Jessica Radloff, West Coast editor

Shop $38

Best for Evening Skin Tone: Glossier Perfecting Skin Tint

It would be impossible to talk about no-makeup makeup without mentioning Glossier. The quintessential millennial beauty brand (which is also a hit with Gen Z), basically cemented the less-is-more beauty mentality in the early aughts that’s all but mainstream now. When shopping for summer-friendly makeup essentials like a tinted moisturizer, the big G is an obvious brand to consider, thanks to its skin-care-first positioning that feels ideal for scorching summer days spent gallivanting and fully vaxxed. I love how Skin Tint evens out my tone and blurs pores without feeling cakey or like it’s adding to any skin congestion. I’ll definitely be keeping this in my makeup bag all season long. —Erin Parker, commerce writer

Shop $32

Best Drugstore: La Roche-Posay Anthelios Tinted Mineral Primer With SPF 50

Meet one of my all-time favorite drugstore finds. This pocket-size product is formulated with SPF 50, so I feel comfortable applying it without extra sunscreen. The tint also provides medium coverage, which is nice during the winter months when my face looks like a pale zombie’s. The formula is packed with hydrating vitamin E—and it’s gentle enough to not irritate my keratosis pilaris–prone skin. —Talia Abbas, commerce writer

Shop $40

Most Natural Finish: Fenty Beauty Eaze Drop Blurring Skin Tint

I’m shocked at how much I love Fenty’s Skin Tint. I typically would never go for a satiny finish since I have supremely dry skin and fine lines, but this somehow does not accentuate either. The color match is absolutely perfect (which is saying something because it’s usually hard for me to find a flawless fit for my medium skin), and the coverage is just my type: It easily evens out my skin tone but is light enough to actually look natural. (It really, truly looks like skin.) The only thing I wish this product had was more moisturizing properties to make it appropriate year-round. —Shanna Shipin, commerce managing editor

Shop $30

Best Clean Formula: Ilia Super Serum Skin Tint SPF 40

I thought the perfect tinted moisturizer didn’t exist…until I tried Ilia’s Super Serum Skin Tint. Packed with plant-based squalene, niacinamide, and hyaluronic acid, the formula is incredibly lightweight and hydrating—and the matte finish gives my skin this lit-from-within look that I’m obsessed with. The 30-shade range and addition of SPF 40 make it a full-package deal. —T.A.

Shop $48

Best for Moisturizing: Urban Decay Stay Naked Hydromaniac Tinted Glow Hydrator

I’m not usually a fan of tinted moisturizers, mostly because they rarely offer enough coverage and feel watered down. Urban Decay’s is different. Not only does it moisturize, but the tinted formula also provides such fantastic medium coverage that I don’t need foundation or powder. The tip is also super skinny, so I never have to worry about applying more than I need. It stays all day, doesn’t settle into my pores, and keeps my skin hydrated. Totally sold. —J.R.

Shop $29

Best for Acne-Prone Skin: Milk Makeup Sunshine Skin Tint Clean SPF 30 Foundation

I’m a firm believer in full-coverage foundation thanks to my acne and hyperpigmentation, but the Sunshine Skin Tint is seriously making me reconsider my stance. Though it really only covers any slight redness, it makes my skin look so dewy and glowing, it’s worth a few pimples shining through (or some carefully placed concealer). Though I’m acne-prone, I’m also dry, so I appreciate the moisture from the oils in the formula, and it just makes my skin look so healthy and fresh. The roller applicator is really fun to use, and I appreciate the fact it has SPF 30. —Bella Cacciatore, beauty associate

Shop $42

Best for Coverage: Supergoop! CC Screen

More of a foundation than a tinted moisturizer, what makes Supergoop!’s CC screen so, well, super, is that it has SPF50 and offers fantastic protection, plus total coverage. It also comes in a ton of different shades, which I love since it’s typically hard to find something to match my super-pale skin. —J.R.

Shop $39

Best for Hyperpigmentation: It Cosmetics Bye Bye Foundation Full Coverage Moisturizer With SPF 50+

Pregnancy caused some dark spots to appear on my cheeks and around my mouth, so I’ve been on the hunt for a fuller-coverage formula to cover them up without having to slather a ton of product on my face. I found my holy grail with It Cosmetics. A single pump is all it takes to conceal and make me feel instantly put together. And though the product has a medium-to-thick texture, it doesn’t irritate my eczema-prone skin. —S.S.

Shop $39.50

Best Tinted Oil: Kosas Tinted Face Oil Foundation

I’ve probably used this tinted oil more than anything else throughout the entirety of quarantine. All you need is a few drops to instantly brighten and even your skin tone while adding a sun-kissed, dewy glow. Just be sure not to go overboard with application, otherwise it can turn out shiny. Sometimes I’ll go for something more matte, like the Fenty Eaze Drops, but this is one of my favorite skin-care/makeup hybrids ever. —E.P.

Shop $52

Best for Covering Redness: Erborian CC Red Correct

On hot summer days when I don’t want to wear foundation, this CC cream with SPF is all I need. It evens out my red complexion and doesn’t irritate my sensitive skin one bit. I’ve stocked up out of fear of not having it on hand. It’s that good. —Kat Thomas, assistant fashion editor

Shop $44

Best Luxury: Laura Mercier Tinted Moisturizer Broad Spectrum SPF 30

No tinted moisturizer list would be complete without this classic. There’s a reason it’s so beloved: It really hits the perfect balance between foundation and skin tint. It covers what you want it to, while still letting skin shine through. I also like that it has a more natural finish for days when I don’t want to be super dewy. I’ve also noticed the staying power is pretty unmatched for a moisturizer—I can wear it all day without the coverage fading away. —B.C.

Shop $47

Best for a Matte Finish: Origins GinZing SPF 40 Energy-Boosting Tinted Moisturizer

Origins’ tinted moisturizer is a great everyday workhorse thanks to the addition of SPF 40.  It doesn’t come in a ton of shades, but it just kind of blurs into your natural color, giving you a smooth, matte finish without looking like you’re wearing makeup at all. —Emma Wartzman, producer

Shop $41

Best Budget: Garnier SkinActive Miracle Skin Perfector BB Cream Anti-Aging

This was my go-to in high school, and I stand by it. It’s much thicker than other tinted moisturizers I’ve used, so it provides pretty decent coverage. It feels really nice and hydrating on my skin, and I definitely appreciate the anti-aging ingredients more now than I did 10 years ago. The only drawback is it has only one shade. —B.C.

Shop $15

Best for Soothing Irritated Skin: First Aid Beauty Ultra Repair Tinted Moisturizer Broad Spectrum SPF 30

This is my peak-summer and dead-of-winter must-have when my skin decides to flare up with all the eczema and flakiness it can possibly muster. It’s made with soothing colloidal oatmeal, hyaluronic acid, and vitamin E—three ingredients my dry skin soaks right up and that I feel comfortable using while pregnant. Bonus points for also including SPF 30 protection. —S.S.

Shop $28

Best for a Sun-Kissed Glow: Drunk Elephant Umbra Tinte Physical Daily Defense SPF 30

What I love most about Drunk Elephant’s tinted moisturizer is the luminous glow it delivers. It makes my face look like some bronzed goddess who spent the first half of the year vacationing in the French Riviera (a girl can dream). The texture is not greasy at all and blends seamlessly into my dry skin if you want to build for more coverage. I personally just use two squeezes so I can let my natural freckles shine through. —T.A.

Shop $36

GLAMOUR article

What “Green” Means In The Natural Beauty Industry

“Clean.” “Green.” “Natural.” For planet-conscious beauty consumers, these words can have a strong gravitational pull. But dear global citizens: The secret to saving our reefs and oceans, our forests and trees, is to do so with actions, not words. It all starts with your routine. Some actions can be small (don’t buy a new moisturizer until you’ve depleted the one you have). Some are big (seek out biodegradable or recyclable packages, or skip plastic packaging entirely). And some actions, of course, don’t rest with you, but with beauty companies. (Screaming into the void: Will anyone ever develop a truly earth-friendly mascara? Read on for intel.)

Ultimately, words like “clean,” “green,” and “natural” often have little to do with the buzzword we should really be focused on: “sustainable.” It’s the umbrella term for products that protect the planet’s resources, and the idea can seem, rather ironically, unsustainable. That’s precisely why we went straight to the women who are making a concerted effort, every day, in their own ways, to reduce their impact on the earth. They’re environmentalists, business owners, makeup artists — and they’re all unapologetic beauty enthusiasts.

The Environmentalist: Amber Jackson

NEW YORK, NY – APRIL 22: Marine Scientists and Conservationists Amber Jackson and Emily Callahan pose with their award at Tribeca Disruptive Innovation Awards – 2016 Tribeca Film Festival at BMCC John Zuccotti Theater on April 22, 2016 in New York City. (Photo by Robin Marchant/Getty Images for Tribeca Film Festival)

After earning her master’s degree at Scripps Institution of Oceanography, Jackson (and her classmate Emily Hazelwood) founded Blue Latitudes, an environmental consulting firm that helps energy companies determine whether decommissioned offshore-drilling structures can be turned into artificial reefs. She practically lives in the elements, which dictates her beauty regimen.

Protect everything. “Being on boats and offshore diving, we need to make sure that we keep up with our sunscreen but always use formulas that aren’t going to run off our skin and into the water column, and contaminate reefs and fish species. I like Badger Balm — it’s zinc-based. I’m a very fair redhead with freckles, so it’s super important for me to have protection, and this formula stays on in the water.”

Think micro impact. “Some of the biggest problems in our oceans are microplastics, like the microbeads in face scrubs.” The U.S. banned plastic microbeads in 2017, but there’s no way to know if every company has adhered to the ban. So avoid products with these P’s: polyethylene, polypropylene, polyethylene terephthalate, and polymethyl methacrylate. “Those get washed down the drain, are consumed by fish, and then bioaccumulate, so you eat that plastic yourself. I love to exfoliate, and I use an Origins scrub that uses nutshells.”

Travel lightly. “We carry our own reusable bottles that we fill at home and forgo the disposable hotel options.”

The Advocate: Kathryn Kellogg

The author of 101 Ways to Go Zero Waste, Kellogg began chronicling her experience with reducing her trash and recycling output — down to nothing — on her blog GoingZeroWaste. “Living a zero-waste lifestyle encompasses so much more than just ‘Don’t throw it away,’ ” she says. “It means not wasting water and not wasting food.”

Eliminate the middleman. “I put toner in an upcycled spray bottle so that I don’t waste the product by having it absorb into a disposable pad. I just spray it directly on my skin.”

Consume wisely. “I like the ‘one in, one out’ rule. If I want a new face mask or eyeliner, I cannot buy it until I am out of what I have. Also, ask questions of the people you’re buying from. I buy some of my beauty products at farmers markets, and it’s been empowering to be like, ‘I love your product and want to try it, but I don’t use plastic. Can I get it without that?’ So many times they’re willing to accommodate.”

Be realistic. “There are very few options for completely plastic-free mascara, aside from a couple of brands that make cake mascara, like Bésame. It’s also hard to find a zero-waste alternative for sunscreen. I wear Marie Veronique tinted facial sunscreen as my foundation. It comes in a glass bottle, and I upcycle the bottles. I put homemade hand sanitizer in them — half vodka, half water — and keep that in my bag.”

Be proactive. “We should be doing more work with businesses and emailing our government representatives to get larger systemic changes passed, like the Safe Cosmetics and Personal Products Act.”

The Business Owner: Cindy DiPrima Morisse

As co-founder of the all-things-natural-beauty destination store CAP Beauty, DiPrima Morisse spends much of her days analyzing (and reassessing) which products are worth space in her business — and in her life.

Cut yourself some slack. “Any company that’s shipping is creating some waste and pollution. The best thing we can do is to work with vendors who are prioritizing the same things we are and making sure that their practices are not creating too much stress on the environment.”

Shop smarter. “We encourage our customers to choose thoughtfully. We always say, ‘If you’ve got products in your cabinet that have been sitting there for a year, you’re not using them, and you need to simplify. Find products you love and use. Be an editor.’ We aim to deliver a streamlined collection so you’re not overbuying. We encourage customers to try things. [But] it’s more about a trusted arsenal than constant consumerism.”

Be charitable. “I have a sizable beauty cabinet because of testing for the store. Sometimes there can be a moment when it’s like, ‘I’m not going to get to that.’ There are a few charities that collect beauty products. A favorite of mine is Woman to Woman, which supports women with gynecological cancer at Mount Sinai Hospital in New York City.”

The Makeup Artist: Katey Denno

She regularly paints the famous faces of Amber Heard and Felicity Jones and has been committed to green, no-waste beauty for the past decade. “I started in this industry as the only person who was really serious about green beauty. And everyone was like, ‘That is never going to fly.’ And little by little, everything changed. A lot of actresses are still like, ‘As long as you make me look good, that’s all I care about,’ but there are some that are now die-hard fans of clean beauty.”

Give new life. “I have friends who make candles, and I give them face-mask pots. I store Q-tips in reused cream pots, or use them as flower vases. I save empty RMS pots and give them to clients for their red-carpet bags. If I’ve mixed a lipstick for them, I’ll take a scraping and put it in there.”

Glitz it up. Aether Beauty has an eye shadow palette. The pigment is intense, and the shimmer is fine. It’s not big chunks of glitter, which a lot of green products have had.”

Know your limits. “I do make compromises, like with Beautyblenders, because I have yet to find anything sustainable that re-creates that texture that I can get on skin.”

Food for Thought

What good is a recyclable plastic bottle if it still ends up in a landfill? Tina Hedges, a former Estée Lauder and L’Oréal executive, asked herself that when she created LOLI Beauty. Hedges sells raw balms, powders, and elixirs derived from organic food waste (like pressed plum seed that would have been disposed of after the fruit was harvested) and packages them in recyclable glass containers that she encourages consumers to upcycle for food storage.

The products are waterless (water is a filler ingredient that just creates extra weight to ship), and can be used alone or mixed to expand their versatility — her face powder, for example, can become a scrub or a mask. “I would like the entire experience to be circular zero-waste,” says Hedges, who is now working on refillable packaging and going entirely compostable.

ALLURE article

Sephora Just Stocked Its First Black-Owned, Clean Makeup Line Ever

Love Your Self. What a wonderful way to lure the customers in.

Welcome to Artist Spotlight #46 series on my blog.

As a beauty buff, I’ve had the opportunity to test a bunch of makeup products. But as I’ve grown to be more conscious of what I’m putting on my skin,  I noticed there aren’t many clean options that work well. So when I heard that Sephora’s first Black-owned clean makeup line was launching, I was ecstatic. LYS Beauty landed at Sephora in mid-February with a variety of makeup products, including foundation, primer, powder, lip oil, bronzer and blush. Of course, I had to get my hands on it.

BeI was pleasantly surprised to see how many shade options LYS Beauty Foundation had. With 35 shades available, the line makes it simple to find one that matches your skin. The first product I tried was the Triple Fix Serum Foundation, and it definitely lives up to its name. The texture is velvety smooth and looks like a veil on my skin. Another factor that’s important to me is blendability; if a formula doesn’t blend easily, then it’s simply not for me. However, that isn’t the case with this foundation, because the blending process was seamless and the color melted into my skin flawlessly. The color also worked very well for my skin tone, and I didn’t feel the need to mix it with anything else in order to get the proper coverage — which leads me to the next thing I love about these products: the actual coverage.

Shop now: $22; sephora.com

I’ve found that a lot of clean foundations provide minimal coverage (which is great if that’s what you prefer!), but I like mine to offer at least medium coverage. I found that this one has buildable coverage so you can increase it depending on your preferences. 

The foundation is made with Ashwagandha, an herb that can combat signs of stress in the skin, turmeric for brightening, and hyaluronic acid for maximum hydration. And I’m not the only one who thinks it’s a great formula — despite being a fairly new product, it already has a 4.8-star rating from Sephora shoppers. “I hate the feeling of heavy makeup on my face and this is super lightweight and covers my blemishes so I am Zoom-ready for my never-ending conference calls,” wrote one customer. “Best foundation I have ever used. I am obsessed with the coverage, feel and finish,” said another. The fact that the Triple Fix foundation has this many great details and still doesn’t use any toxic ingredients makes it a total game-changer for me. 

I also got my hands on the LYS Beauty Secure Skin Gripping Serum Primer. Now, just to be clear, I’m a big primer girl to begin with. I typically find that by using the right moisturizer and a flattering primer, my makeup blends and stays put if I hadn’t used it (opinions vary from one person to the next, though).

Shop now: $20; sephora.com

Created for combination and acne-prone skin, the primer’s key ingredient is grapefruit extract, which is rich in vitamin C to brighten skin, along with niacinamide and an exfoliating AHA (alpha hydroxy acid) blend to smooth pores.

Just like the foundation, this primer has a lightweight feel to it, which is of the utmost importance to me. I don’t like layers of thick or heavy product on my face, and this one results in an airbrush-like finish that makes my skin feel smooth before I apply the rest of my makeup.

All in all, I’m very impressed with the quality of both the primer and the foundation. Sephora’s LYS Beauty collection makes it easy to transition over to clean makeup products while supporting a Black-owned business. 

Sculpt, define, and warm up your complexion with this matte bronzer. The ultra-velvety, buildable powder effortlessly blends while delivering a sunkissed glow. Formulated with niacinamide, this bronzer gives skin the warmth you want while blurring the look of imperfections and texture.

Shop Now: $18; Sephora.com

Give your cheeks a kiss of color with this cream blush that delivers high payoff for all skin tones. Packed with clean, skin-loving ingredients like kaolin clay and avocado oil, this multipurpose cream leaves skin looking refreshed. Rich in pigment, this blush adds the finishing touch on any look.

Shop Now: $16; Sephora.com

This clean, cushiony lip treatment oil maximizes comfort with a blend of chia seed oil and sweet almond oil, quickly replenishing lips with vital moisture. Perfect for every day, this colorless oil pairs with your favorite lip liner or lipstick, leaving behind a non-sticky, glossy finish.

Shop Now: $12; Sephora.com

This clean, talc-free, finely milled pressed setting powder buffs beautifully into skin as it blurs and locks makeup in place for all-day perfection and no white cast. Infused with niacinamide, green tea extract, and sodium hyaluronate, this weightless powder won’t accentuate texture or pores.

Shop Now: $18; Sephora.com

IMPORTANT TO NOTE:

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

SHOP LYS BEAUTY AT SEPHORA

The 18 Best Lip Masks For A Softer, Smoother Pout

These days, masks are as ubiquitous as hair tools and CBD-spiked skin care. Not surprisingly then, there’s been an influx of options hitting the mask market made specifically for your lips. Ahead, find 18 amazing lip masks of every variety — balms, gels, and sheets. Slather them on while you sleep, mid-commute, or before swiping on a bold lip you need to last all night. Get ready for smoother, softer-looking lips.

Summer Fridays Lip Butter Balm

Summer Fridays’ Lip Butter Balm isn’t technically called a mask, but it sure feels like one. The ultra-rich consistency coats lips in a blanket of soothing butters, including shea and murumuru, which are known to nourish dry skin. It also contains vegan waxes that make the formula extra thick and satisfying to use — especially if you’re struggling with severely dry or cracked lips. The subtle vanilla flavor definitely doesn’t hurt either.

$22 (Shop Now)

Tarte’s Sea Jelly Glaze Anytime Lip Mask

Available in three lip-enhancing hues, Tarte’s Sea Jelly Glaze Anytime Lip Mask is perfect for anyone who loves a little tint to their lips. Infused with hyaluronic acid to quench dry lips, along with avocado, jojoba, and argan oils to lock in moisture, it leaves lip supple, soft, and smelling sweet.

$14 (Shop Now)

Milk Makeup Melatonin Overnight Lip Mask

Milk Makeup’s Melatonin Overnight Lip Mask features hyaluronic acid and a blend of goji, acai, blueberry, and blackberry extracts for their powerful antioxidant benefits. It not only smells sublime, but makes lips look plumper, softer, and smoother after just one use.

$22 (Shop Now)

Henné Organics Lip Mask

Henné’s Organics Lip Mask is made with ultra-nourishing oils like rosehip, avocado, sweet orange peel, and jojoba (that’s four of many) and comes from a brand fully devoted to lip care, so you know it’s legit. Its light, citrus-and-vanilla scent sends it over the edge. The best part? Leave it on as you choose — lip masks like this one don’t have a limit since their sole purpose is to soothe, plump, and moisturize.

$37 (Shop Now)

Sara Happ The Sweet Clay Lip Mask

Sara Happ is renowned for her sublime lip treatments and The Sweet Clay Lip Mask is no exception. Comprised of deep-cleansing bentonite clay, nourishing shea butter, and an Ayurvedic herb known as Swertiamarin sourced from the Himalayas, this mask means business. Its bubblegum-pink hue will makes your lips look like you’ve caked them in icing while you wear it, but that’s a bonus if you ask me. Apply it weekly — or nightly — for soft and supple lips that appear visibly smoother after one use.

$32 (Shop Now)

Bite Beauty Agave Lip Mask

Thick, luxurious, and super hydrating, this clear, jelly-like balm is like a deep conditioning treatment for your lips: Agave nectar and lanolin provide a dose of long-lasting moisture, while a hefty dose of antioxidants (literally three times the amount found in a serving of red wine) protect your pout from the elements. It’s best worn as an overnight mask, but the formula also comes in two super-pretty sheer, glossy shades (a gold-flecked rose and a cool, pinkish red) for daytime wear.

$26 (Shop Now)

Klavuu Nourishing Care Lip Sleeping Pack

Klavuu’s Nourishing Care Lip Sleeping Pack comes highly recommended by Allure’s digital reporter Devon Abelman, who lauds it for its weightless formula and ability to bring dry, dehydrated lips back to a happy and balanced state. Enriched with avocado, sweet almond, and apricot seed oils, this Korean beauty treatment leaves lips looking and feeling instantly more moisturized after a mere five minutes.

$15 (Shop Now)

Burt’s Bees Lip Treatment Lip Mask

For less than a Lincoln you can score the Burt’s Bees Lip Treatment Lip Mask, which soothes and hydrates with meadowfoam and sweet almond oils. It’s also 100 percent natural for those of you who prefer a green option.

$3 (Shop Now)

Laneige Lip Sleeping Mask

Laneige’s Lip Sleeping Mask is an all-time Allure editor favorite. Its über-thick formula falls somewhere between a balm and a cream, and works its magic by slowly melting into your lips overnight. Come morning, lips look and feel soft, bouncy, and supple as ever. It also comes in a vanilla version, if that’s more up your alley.

$20 (Shop Now)

Jouer Overnight Conditioning & Repairing Lip Mask

While Jouer isn’t typically known for skin-care offerings, its new Overnight Conditioning & Repairing Lip Mask is a true standout I couldn’t not mention. Jam-packed with ingredients like vitamin E, shea butter, and jojoba oil, as well as hyaluronic acid to help lock in moisture, lips feel quenched for days after using it. Leave it on while you snooze for kitten-soft lips when you wake — or use in place of an ultra-thick balm for the ultimate luxury lip-care experience.

$20 (Shop Now)

KNC Beauty All Natural Collagen Infused Lip Mask

KNC Beauty’s All Natural Collagen Infused Lip Mask contains vitamin E, rose oil, and hydrating cherry extract to help plump fine lines and deeply moisturize the lips. You might remember Emma Stone’s pre-Globes selfie wearing the jelly-like lip patch, which was recommended by her makeup artist Rachel Goodwin, in order to prep the actor’s lips for the big night. Needless to say, if it’s approved by Emma and her MUA, you can bet it won’t be a letdown.

$40 for 10 masks (Shop Now)

Patchology FlashPatch Lip Gels

Patchology’s FlashPatch Lip Gels are similar to that of KNC’s in that they adhere to your lips, feel cool to the touch, and look slightly sheet mask-esque. The biodegradable patches feature soothing green tea extract, redness-reducing niacinamide, and peptides to help enhance elasticity and promote collagen production.

$50 for 24 patches (Shop Now)

Flower Beauty Petal Pout Lip Mask

Flower Beauty’s Petal Pout Lip Mask, which just launched, is already a fast favorite. It’s portable, affordable, and, most importantly, infused with decadent mango and coconut butters to repair chapped and flaking lips.

$10 (Shop Now)

Clinique Pep-Start Pout Restoring Night Mask

Clinique’s Pep-Start Pout Restoring Night Mask not only comes in this unarguably cute, millennial-pink tube, but it also works like a charm on winter-worn lips. Moisturizing ingredients, like murumuru seed butter, hydrogenated castor oil, and sea whip extract go the extra mile to hydrate and simultaneously plump lips while you sleep.

$18 (Shop Now)

Kiehl’s Buttermask for Lips

Kiehl’s Buttermask for Lips is as delicious as its name implies. Chock full of nourishing ingredients like mango butter, coconut oil, and cocoa, with a creamy (not sticky!) consistency, it’s worth the splurge. Blanket your lips with a hefty coat of the stuff before bed and come morning, you’ll wake with supple, hydrated lips.

$26 (Shop Now)

Kaplan MD Perfect Pout Duo

Kaplan MD’s Perfect Pout Duo feels like a dream on lips. The pillow-like balm is whipped to a dreamy, gel-cream consistency and is made of reparative ingredients like seabuckthorn berry extract and sunflower seed wax to nourish lips while you snooze.

$24 (Shop Now)

Starskin DreamKiss Plumping and Hydrating Bio-Cellulose Lip Mask

Starskin’s DreamKiss Plumping and Hydrating Bio-Cellulose Lip Mask utilizes an innovative, coconut juice-derived, bio-cellulose technology that adheres to the lips seamlessly and feels similar in texture to Tatcha’s Luminous Dewy Skin Sheet Mask. Each one is submerged in a tropical-scented bath, which leaves lips looking and feeling juicier after just 15 minutes.

$10 (Shop Now)

111Skin Meso Infusion Lip Mask and Plumping Duo

Before you scoff at the price of 111Skin Meso Infusion Lip Mask and Plumping Duo, allow me to explain why it’s worth the hefty price tag. For starters, the tiniest amount goes a long way (we’re talking the size of a pea or less here). It has also been scientifically tested (and proven effective) to give the illusion of having thicker, suppler lips after just a few uses. What’s more: It contains exfoliating ingredients, like lemon and orange peel oils, which naturally shed the top layer of skin to create an even-toned, softer surface.

$150 (Shop Now)

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