The world of beauty can be overwhelming, as much for our cabinets as our wallets. But rest assured: a high-powered cosmetics arsenal need not break the bank. Take it from the stars of Vogue’s Beauty Secrets, who have revealed that some of their most prized products are in fact some of the best priced.
See La Roche-Posay’s $14 Serozinc Toner, a mattifying mist that has earned Naomi Campbell’s seal of approval. What’s more? The Kendall Jenner–beloved Mario Badescu Facial Spray—laced with soothing green tea, cucumber, and aloe—rings in at just $12; spritz it on before applying a layer of Sydney Sweeney’s go-to $16 Embryolisse Lait-Creme Concentre or a $19 hyaluronic-acid-infused primer that’s a mainstay in Jessica Alba’s Dopp kit. Gigi Hadid, meanwhile, swears by Maybelline’s Lifter Gloss. Delivering an ultra-moisturizing, ultra-shiny finish for only $7, it’s one makeup must-have that will leave you anything but high and dry.
Below, shop the best beauty products under $20 on Amazon, as chosen by Vogue’s Beauty Secrets stars Gigi Hadid, Emma Chamberlain, and more.
The beauty industry has a bad habit of labeling actual change—eliminating harmful ingredients or including actual representation in imagery—as trends. Clean beauty has become a casualty of this phenomenon, which is only emphasized when brands use vague terms and greenwash their products, despite a lack of commitment to true sustainability. Hopefully, this “fad” is here to stay, with consumers continuing to demand higher quality and more eco-friendly beauty products. However, as “green beauty” is being hailed as the new cool thing, Jessica Alba and the Honest Company were one the first brands to pave the way for innovation in the space.
“No one had even heard of the word ‘non-toxic’,” Jessica Alba told ELLE.com, as she discussed the founding of her brand.Started in 2011, The Honest Company–and its later brand, Honest Beauty, which launched in 2015–were emphasizing healthy ingredients and sustainable packaging before these were common PR-manufactured buzzwords.
“Back in the day, when I wanted everything to be in packaging that’s super sustainable, it just didn’t exist,” says Alba. Prior to new innovations in the field, options for a beauty line that also cared for the environment and health of its consumers were incredibly limited. Looking back at where the state of clean beauty was just a few years ago, Alba remarks, “How is this both expensive and terrible?”
Welcome to Artist Spotlight #62 series on my blog.
Luckily, the market has come a long way, and Alba’s company has been at the forefront. Now, cartons that house Honest Beauty products are 100% recyclable or compostable, and completely tree-free. “There are no trees that are harmed,” quipped Alba. Aluminum tubes, tin compacts, and refillable jars are being implemented for customer favorite products, and all orders from Honest.com are now carbon-neutral. And that’s just a snapshot of the changes the brand is implementing, now that more options are available.
Despite having a head start on the conversation surrounding sustainability in the beauty industry, it can still feel like an uphill battle. Along with pricey product stability testing, figuring out the best way to streamline production, and making sure the consumer had the best experience with the products, another major obstacle was raising the bar of manufacturing partners, who create the components for the brand. “They even had to implement new machinery that they didn’t have before, in order to fill our products in the more sustainable packaging,” says Alba. The goal, besides making products for Honest Beauty, was to create an infrastructure “so that they can offer it at more accessible prices to more companies, including us.”
Along with new packaging and sustainability goals, Honest Beauty is continuing to create new products that combine efficacy with its planet-centered goals. Their new Daily Defense Collection, which launched on July 19th, features a waterless cleanser, purifying toner, and setting spray, and was created to be integrated into anyone’s daily routine. And like the rest of their line, all these products were created with a focus on sustainability.
While the goal may be to become one hundred percent green, there is still so much work ahead. Continuing to invest time and money into creating and innovating clean alternatives–and make them available to as many brands as possible–isn’t a goal that can be checked off easily. And yet, it’s essential to keep working towards it, even when small changes may feel feeble. As Alba puts it, “This is just common sense. You should just care about your planet, the ocean, people’s health.”
And as more beauty brands feel the pressure to address their consumers’ demands for cleaner, more sustainable beauty, the more it’s apparent that Alba and Honest Beauty were ahead of their time.
“We’ve always cared about this stuff,” says Alba. “It’s just, the marketplace has finally caught up to us.”
Few things have the power to instantly transform your look like a great bronzer. But what classifies a formula as the best bronzer is complicated. There’s the obvious: at its core, a bronzer’s purpose is to add depth and warmth to your skin, says Danessa Myricks, makeup artist and CEO of Danessa Myricks Beauty. But a fantastic one can do so much more—like give the illusion of cheek filler or make it look as if you’re fresh off a trip to Ibiza when you haven’t left your couch since the pandemic began.
Here’s where it gets complicated: despite their ability to wake up your skin, so many formulas tend to skew too orange, too ashy, too glittery, or just overall fake-looking. Once you know exactly what to look for, though, the ability to fake a glow and J.Lo-level cheekbones becomes far more simple. That’s where makeup artists and magazine beauty editors come in. Brush up on your bronzer basics below, and then scroll on for the best bronzers according to them.
How to pick your perfect shade
With bronzer, the goal is for it to look as natural as possible. “When selecting a bronzer, think about what naturally happens when you’re in the sun,” says Myricks. “Let your body give you clues. Identify the deeper tones that surface on your chest, shoulders, and arms, and use that as a gauge.”
A safe place to start is a color two shades deeper than your natural skin tone, then go darker if you want a contrast that’s more intense. Makeup artist Kasey Spickard says fair skin tones will look best with a bronzer that has neutral undertones—i.e., shades that don’t lean too warm or cool. Terra-cotta hues with a slightly reddish undertone beautifully complement tan and olive skin. Meanwhile, bronzers that lean golden work best on deep skin, while formulas with a brick-red base play up deep skin with red and brown undertones.
And if you don’t quite know what undertones you have? Stick with something neutral, says Spickard, which no matter your skin tone will still give you a natural flush.
How to choose the right formula for your skin type
Like all other types of makeup, take your skin type into consideration when choosing a formula. Powders are the least intimidating and easiest to use, especially if you’re a beginner. They work on all skin types but are best for oily skin. “If you have dry or combo skin, make sure you are doing proper physical or chemical exfoliation regularly,” says Spickard. “That way your bronzer and blush won’t catch on dry skin and create a patchy application.”
Myricks personally prefers cream bronzers since they look most natural, are versatile and buildable, and last longest on your skin. If you have dry skin or just love a fresh, dewy look, she recommends tapping her Dew Wet Balm in Hot Water over any shade of bronzer. “It’s super easy to apply and can be worn on bare skin or over powders on any skin tone,” she says.
How to apply bronzer
“As is my philosophy with all makeup, start with less and build from there,” says Spickard. “Tap a large fluffy brush once or twice into the pan to load the brush with product, then make a fish face.” From there you’ll want sweep bronzer in a 3 shape over the perimeter of your face—starting at your temples, down the side of your hair, over the tops of your cheekbones, and along your jawline. Then, using whatever product you have left on your brush, you’ll want to blend along the sides of your nose, the tip of your chin, and your neck.
If you feel like you’ve applied too much, take a clean fluffy brush or your fingers and buff out any areas where it’s too heavy. Myricks adds not to forget to buff it into the top of your ears and your hairline for the most natural finish.
Now that you’ve got all that down, here are the best bronzers makeup artists swear by.
Best Overall: Charlotte Tilbury Airbrush Bronzer
This matte, silky powder received nothing but glowing praise from GLAMOUR Beauty Awards judges—a mix of editors, influencers, and makeup artists. In other words: a tough crowd to please. “After months of being stuck indoors, I’m officially as pale as I ever get,” says contributor Erin Parker. “Thankfully, I’ve had this flawless matte bronzer at the ready—it’s seriously undetectable and blends in so naturally. The true matte powder is honestly perfect for faking a tan (and accentuating your bone structure) quickly and effectively. This is the kind of bronzer you’ll always get plenty of use out of, no matter where we’re at in the makeup trend cycle.”
“A matte cream bronzer is a perfect solution for powder lovers who want the ease of use and the matte finish of powder but with the flawless, undetectable finish a cream provides,” says Myricks. She recommends her Power Bronzer, which applies like a cream but dries down matte: “This can also be a great solution for women with more combination or oily skin, as cream-based products last longer throughout the day and help hold back shine.”
You really can’t beat a classic. Hoola is well loved for it’s insanely easy-to-blend texture, totally matte finish, and the fact that it’s cool enough to realistically contour with and also warm enough to make you look vacation-ready. After years of offering a single shade, the brand now has options for a range of skin tones.
Best Bronzer and Contour Duo: Victoria Beckham Beauty Matte Bronzing Brick
While sure, you can use bronzer to shape your face, it’s technically recommended that contouring should be done with a cool-toned powder since you’re emphasizing shadows. This duo from Cheekbone Queen Victoria Beckham includes a cool-tones powder for definition, and a warmer shade to add a sun-kissed effect to your skin. Both powders are insanely fine and seamless, and the packaging is beautiful and luxe.
Best Bronzer for Dry Skin: Saie Sun Melt Natural Cream Bronzer
This yummy bronzer has a balmy texture, making it perfect for skin types on the drier side. The formula even has skincare ingredients like colloidal oatmeal and grapeseed oil to soothe and moisturize skin. Even if you don’t need the extra moisture, you’ll appreciate the dewy but not shiny finish and easy-to-blend texture.
Best Blurring Bronzer: GloWish by Huda Beauty Soft Radiance Bronzing Powder
This silky bronzer has a mix of shimmering and matte powders, so your left with an airbrushed, luminous finish that blurs pores and imperfections. One swipe gives you a natural look, but it can be built up for more warmth if that’s your style.
Best Drugstore Bronzer: Physicians Formula Butter Bronzer Murumuru Butter Bronzer
Butter Bronzer has a cult following for a reason. Despite being a powder, it has an almost buttery cream feel, so it never skips or looks patchy, and it has a nice satin finish. It’s very buildable, so you can make it work if you like a natural or more glam look. Plus, it smells like a tropical vacation.
Best Liquid Bronzer: BareMinerals Bare Pro Glow Bronzer
Liquid bronzers don’t get a ton of love in favor of powder formulas, but they’re the secret to a truly seamless faux glow. “I love the classic BareMinerals bronzers, but my current favorite is the liquid version,” says Spickard. “It’s not too warm or orangey, and I love doing a liquid bronzer on a no-makeup day. I just buff it right onto clean skin. I also like to layer this under powder bronzer to make it last all day.”
Best Clean Bronzer: Tower 28 Beauty Bronzino Illuminating Bronzer
This bronzer is a little intimidating in the pan, but gently buffed onto your skin, it’s truly stunning. It has almost a balmlike texture that leaves a glossy glow and a hint of shimmer. Although it’s incredibly dewy, it’s not sticky or greasy, and it makes you look alive in 2.5 seconds. Since it’s so glowy, it means you can skip highlighter as well.
Best Shimmer Bronzer: Hourglass Cosmetics Ambient Lighting Bronzer
This powder is very neutral, so it never reads orange—making it a great natural bronzer for fair skin. However, the real selling point that makes it worth its $52 price tag is its luminous finish. The bronzer is formulated using what the brand calls photoluminescent technology, which essentially means it reflects light to blur your skin and add a lit-from-within glow. While some powders can look flat, because this one is so finely milled and has light-reflecting particles, it actually makes skin look dewier—but definitely not sparkly.
A stick bronzer makes application a breeze, and Milk really hit it out of the park with this chubby twist-up. Thanks to the bigger size, you can quickly add warmth to your cheeks, nose, and forehead, or use a brush or sponge for more detailed shading. It blends in in seconds but stays put all day. Plus, it’s the perfect neutral tone.
Best Shade Range: Fenty Beauty Sun Stalk’r Bronzer
“My personal favorite bronzer is the Fenty Beauty Sun Stalkr Bronzer in Private Island,” says Spickard. “It goes on so smoothly, never patchy.” It’s also a favorite among GLAMOUR staffers for the inclusive shade range—there are eight that span from very fair to deep—and realistic undertones. No matter what shade you are, you’ll never look orange or ashy.
Sometimes it takes a little mixing and matching to get the perfect shade for you, which is why Spickard loves these duos. He likes to blend the shades together to create a sun-kissed glow that is very natural. The powders are finely milled, so it’s hard to go overboard. The formula is also vegan and cruelty-free.
Best Bronzer for Fair Skin: Maybelline City Bronzer
If you’re fair and like to use a bronzer to add depth, shade Light 001 is the answer to your prayers. There’s not even a hint of orange; it just gives your skin a nice glow and definition. The powder is really buildable, which is ideal for pale skin, and it has a velvet matte finish thanks to the inclusion of whipped cocoa butter.
Best Bronzer for Light Skin: Too Faced Chocolate Soleil Matte Bronzer in Milk Chocolate
This bronzer looks beautiful both in the pan and on your skin, and because it’s made with real cocoa powder, it smells incredible as well. This buildable bronzer doesn’t pull orange, and the Milk Chocolate shade is particularly great for light skin. The deeper shades are just as good, and all three can be used to add warmth and definition.
Best Bronzer for Medium Skin: Chanel Soleil Tan De Chanel
This bronzer is on the expensive side, but the hamburger-sized jar will last you a lifetime. While it’s a cream product, it dries down to a powder that doesn’t budge. The beautiful texture buffs right into your skin, and it can be used both to add warmth and sculpt your face. It also looks incredible on your vanity or top shelf.
Best Bronzer for Deep Skin: Mented Cosmetics Bronzer
It’s still frustratingly uncommon to find bronzers that work for dark skin, but Mented is here to change the game. Created by women of color, for women of color, these bronzers are richly pigmented, buildable, and insanely smooth. They’re also enriched with vitamins A and E for skin-care benefits; plus, they’re vegan and cruelty-free.
Best Bronzer for Red and Brown Undertones: Makeup Revolution Splendor Matte Bronzer
Chances are you’ve seen these bronzers praised all over Twitter for being one of the few options that cater to women of color across all skin tones and undertones. The reviews back up the tweets, with users being pleasantly surprised by how richly pigmented and easy to work with they are. And the price can’t be beat.
If you want a healthy-looking glow without having to put on a full face of makeup, stocking up on one of the best tinted moisturizers available will go a long way to perfecting your routine. These multitasking products combine all of the hydrating benefits of a moisturizer with the sheer-to-medium coverage of an everyday foundation—making them the MVP to any beauty lover’s bag. They’re also an absolute summer beauty essential; tinted moisturizers have a lightweight texture, are easy to apply, and often include SPF to help protect your skin from the sun’s damaging UV rays. Just try to name a more efficient beauty product—I’ll wait.
As you’d expect, there’s a whole slew of tinted moisturizers on the market right now—and across a range of finishes, skin concerns, and budgets. Which is why Glamour editors were asked about their all-time favorites. From Glossier’s Skin Tint to Fenty Beauty’s new Eaze Drops, scroll down to read their reviews and shop the best tinted moisturizers.
Best Overall: Tarte Cosmetics Maracuja Tinted Moisturizer
The perfect blend of moisturizer and medium coverage—I love the glow that Tarte’s tinted moisturizer gives my skin. It lasts all day and helps my makeup go on more smoothly and more evenly. Plus, it has good-for-your-skin ingredients like hydrating maracuja oil, hyaluronic acid, aloe, and turmeric. —Jessica Radloff, West Coast editor
Best for Evening Skin Tone: Glossier Perfecting Skin Tint
It would be impossible to talk about no-makeup makeup without mentioning Glossier. The quintessential millennial beauty brand (which is also a hit with Gen Z), basically cemented the less-is-more beauty mentality in the early aughts that’s all but mainstream now. When shopping for summer-friendly makeup essentials like a tinted moisturizer, the big G is an obvious brand to consider, thanks to its skin-care-first positioning that feels ideal for scorching summer days spent gallivanting and fully vaxxed. I love how Skin Tint evens out my tone and blurs pores without feeling cakey or like it’s adding to any skin congestion. I’ll definitely be keeping this in my makeup bag all season long. —Erin Parker, commerce writer
Best Drugstore: La Roche-Posay Anthelios Tinted Mineral Primer With SPF 50
Meet one of my all-time favorite drugstore finds. This pocket-size product is formulated with SPF 50, so I feel comfortable applying it without extra sunscreen. The tint also provides medium coverage, which is nice during the winter months when my face looks like a pale zombie’s. The formula is packed with hydrating vitamin E—and it’s gentle enough to not irritate my keratosis pilaris–prone skin. —Talia Abbas, commerce writer
Most Natural Finish: Fenty Beauty Eaze Drop Blurring Skin Tint
I’m shocked at how much I love Fenty’s Skin Tint. I typically would never go for a satiny finish since I have supremely dry skin and fine lines, but this somehow does not accentuate either. The color match is absolutely perfect (which is saying something because it’s usually hard for me to find a flawless fit for my medium skin), and the coverage is just my type: It easily evens out my skin tone but is light enough to actually look natural. (It really, truly looks like skin.) The only thing I wish this product had was more moisturizing properties to make it appropriate year-round. —Shanna Shipin, commerce managing editor
Best Clean Formula: Ilia Super Serum Skin Tint SPF 40
I thought the perfect tinted moisturizer didn’t exist…until I tried Ilia’s Super Serum Skin Tint. Packed with plant-based squalene, niacinamide, and hyaluronic acid, the formula is incredibly lightweight and hydrating—and the matte finish gives my skin this lit-from-within look that I’m obsessed with. The 30-shade range and addition of SPF 40 make it a full-package deal. —T.A.
Best for Moisturizing: Urban Decay Stay Naked Hydromaniac Tinted Glow Hydrator
I’m not usually a fan of tinted moisturizers, mostly because they rarely offer enough coverage and feel watered down. Urban Decay’s is different. Not only does it moisturize, but the tinted formula also provides such fantastic medium coverage that I don’t need foundation or powder. The tip is also super skinny, so I never have to worry about applying more than I need. It stays all day, doesn’t settle into my pores, and keeps my skin hydrated. Totally sold. —J.R.
Best for Acne-Prone Skin: Milk Makeup Sunshine Skin Tint Clean SPF 30 Foundation
I’m a firm believer in full-coverage foundation thanks to my acne and hyperpigmentation, but the Sunshine Skin Tint is seriously making me reconsider my stance. Though it really only covers any slight redness, it makes my skin look so dewy and glowing, it’s worth a few pimples shining through (or some carefully placed concealer). Though I’m acne-prone, I’m also dry, so I appreciate the moisture from the oils in the formula, and it just makes my skin look so healthy and fresh. The roller applicator is really fun to use, and I appreciate the fact it has SPF 30. —Bella Cacciatore, beauty associate
More of a foundation than a tinted moisturizer, what makes Supergoop!’s CC screen so, well, super, is that it has SPF50 and offers fantastic protection, plus total coverage. It also comes in a ton of different shades, which I love since it’s typically hard to find something to match my super-pale skin. —J.R.
Best for Hyperpigmentation: It Cosmetics Bye Bye Foundation Full Coverage Moisturizer With SPF 50+
Pregnancy caused some dark spots to appear on my cheeks and around my mouth, so I’ve been on the hunt for a fuller-coverage formula to cover them up without having to slather a ton of product on my face. I found my holy grail with It Cosmetics. A single pump is all it takes to conceal and make me feel instantly put together. And though the product has a medium-to-thick texture, it doesn’t irritate my eczema-prone skin. —S.S.
I’ve probably used this tinted oil more than anything else throughout the entirety of quarantine. All you need is a few drops to instantly brighten and even your skin tone while adding a sun-kissed, dewy glow. Just be sure not to go overboard with application, otherwise it can turn out shiny. Sometimes I’ll go for something more matte, like the Fenty Eaze Drops, but this is one of my favorite skin-care/makeup hybrids ever. —E.P.
Best for Covering Redness: Erborian CC Red Correct
On hot summer days when I don’t want to wear foundation, this CC cream with SPF is all I need. It evens out my red complexion and doesn’t irritate my sensitive skin one bit. I’ve stocked up out of fear of not having it on hand. It’s that good. —Kat Thomas, assistant fashion editor
Best Luxury: Laura Mercier Tinted Moisturizer Broad Spectrum SPF 30
No tinted moisturizer list would be complete without this classic. There’s a reason it’s so beloved: It really hits the perfect balance between foundation and skin tint. It covers what you want it to, while still letting skin shine through. I also like that it has a more natural finish for days when I don’t want to be super dewy. I’ve also noticed the staying power is pretty unmatched for a moisturizer—I can wear it all day without the coverage fading away. —B.C.
Best for a Matte Finish: Origins GinZing SPF 40 Energy-Boosting Tinted Moisturizer
Origins’ tinted moisturizer is a great everyday workhorse thanks to the addition of SPF 40. It doesn’t come in a ton of shades, but it just kind of blurs into your natural color, giving you a smooth, matte finish without looking like you’re wearing makeup at all. —Emma Wartzman, producer
Best Budget: Garnier SkinActive Miracle Skin Perfector BB Cream Anti-Aging
This was my go-to in high school, and I stand by it. It’s much thicker than other tinted moisturizers I’ve used, so it provides pretty decent coverage. It feels really nice and hydrating on my skin, and I definitely appreciate the anti-aging ingredients more now than I did 10 years ago. The only drawback is it has only one shade. —B.C.
Best for Soothing Irritated Skin: First Aid Beauty Ultra Repair Tinted Moisturizer Broad Spectrum SPF 30
This is my peak-summer and dead-of-winter must-have when my skin decides to flare up with all the eczema and flakiness it can possibly muster. It’s made with soothing colloidal oatmeal, hyaluronic acid, and vitamin E—three ingredients my dry skin soaks right up and that I feel comfortable using while pregnant. Bonus points for also including SPF 30 protection. —S.S.
Best for a Sun-Kissed Glow: Drunk Elephant Umbra Tinte Physical Daily Defense SPF 30
What I love most about Drunk Elephant’s tinted moisturizer is the luminous glow it delivers. It makes my face look like some bronzed goddess who spent the first half of the year vacationing in the French Riviera (a girl can dream). The texture is not greasy at all and blends seamlessly into my dry skin if you want to build for more coverage. I personally just use two squeezes so I can let my natural freckles shine through. —T.A.
“Clean.” “Green.” “Natural.” For planet-conscious beauty consumers, these words can have a strong gravitational pull. But dear global citizens: The secret to saving our reefs and oceans, our forests and trees, is to do so with actions, not words. It all starts with your routine. Some actions can be small (don’t buy a new moisturizer until you’ve depleted the one you have). Some are big (seek out biodegradable or recyclable packages, or skip plastic packaging entirely). And some actions, of course, don’t rest with you, but with beauty companies. (Screaming into the void: Will anyone ever develop a truly earth-friendly mascara? Read on for intel.)
Ultimately, words like “clean,” “green,” and “natural” often have little to do with the buzzword we should really be focused on: “sustainable.” It’s the umbrella term for products that protect the planet’s resources, and the idea can seem, rather ironically, unsustainable. That’s precisely why we went straight to the women who are making a concerted effort, every day, in their own ways, to reduce their impact on the earth. They’re environmentalists, business owners, makeup artists — and they’re all unapologetic beauty enthusiasts.
The Environmentalist: Amber Jackson
After earning her master’s degree at Scripps Institution of Oceanography, Jackson (and her classmate Emily Hazelwood) founded Blue Latitudes, an environmental consulting firm that helps energy companies determine whether decommissioned offshore-drilling structures can be turned into artificial reefs. She practically lives in the elements, which dictates her beauty regimen.
Protect everything.“Being on boats and offshore diving, we need to make sure that we keep up with our sunscreen but always use formulas that aren’t going to run off our skin and into the water column, and contaminate reefs and fish species. I like Badger Balm — it’s zinc-based. I’m a very fair redhead with freckles, so it’s super important for me to have protection, and this formula stays on in the water.”
Think micro impact.“Some of the biggest problems in our oceans are microplastics, like the microbeads in face scrubs.” The U.S. banned plastic microbeads in 2017, but there’s no way to know if every company has adhered to the ban. So avoid products with these P’s: polyethylene, polypropylene, polyethylene terephthalate, and polymethyl methacrylate. “Those get washed down the drain, are consumed by fish, and then bioaccumulate, so you eat that plastic yourself. I love to exfoliate, and I use an Origins scrub that uses nutshells.”
Travel lightly.“We carry our own reusable bottles that we fill at home and forgo the disposable hotel options.”
The Advocate: Kathryn Kellogg
The author of 101 Ways to Go Zero Waste, Kellogg began chronicling her experience with reducing her trash and recycling output — down to nothing — on her blog GoingZeroWaste. “Living a zero-waste lifestyle encompasses so much more than just ‘Don’t throw it away,’ ” she says. “It means not wasting water and not wasting food.”
Eliminate the middleman.“I put toner in an upcycled spray bottle so that I don’t waste the product by having it absorb into a disposable pad. I just spray it directly on my skin.”
Consume wisely.“I like the ‘one in, one out’ rule. If I want a new face mask or eyeliner, I cannot buy it until I am out of what I have. Also, ask questions of the people you’re buying from. I buy some of my beauty products at farmers markets, and it’s been empowering to be like, ‘I love your product and want to try it, but I don’t use plastic. Can I get it without that?’ So many times they’re willing to accommodate.”
Be realistic.“There are very few options for completely plastic-free mascara, aside from a couple of brands that make cake mascara, like Bésame. It’s also hard to find a zero-waste alternative for sunscreen. I wear Marie Veronique tinted facial sunscreen as my foundation. It comes in a glass bottle, and I upcycle the bottles. I put homemade hand sanitizer in them — half vodka, half water — and keep that in my bag.”
Be proactive.“We should be doing more work with businesses and emailing our government representatives to get larger systemic changes passed, like the Safe Cosmetics and Personal Products Act.”
The Business Owner: Cindy DiPrima Morisse
As co-founder of the all-things-natural-beauty destination store CAP Beauty, DiPrima Morisse spends much of her days analyzing (and reassessing) which products are worth space in her business — and in her life.
Cut yourself some slack.“Any company that’s shipping is creating some waste and pollution. The best thing we can do is to work with vendors who are prioritizing the same things we are and making sure that their practices are not creating too much stress on the environment.”
Shop smarter.“We encourage our customers to choose thoughtfully. We always say, ‘If you’ve got products in your cabinet that have been sitting there for a year, you’re not using them, and you need to simplify. Find products you love and use. Be an editor.’ We aim to deliver a streamlined collection so you’re not overbuying. We encourage customers to try things. [But] it’s more about a trusted arsenal than constant consumerism.”
Be charitable.“I have a sizable beauty cabinet because of testing for the store. Sometimes there can be a moment when it’s like, ‘I’m not going to get to that.’ There are a few charities that collect beauty products. A favorite of mine is Woman to Woman, which supports women with gynecological cancer at Mount Sinai Hospital in New York City.”
The Makeup Artist: Katey Denno
She regularly paints the famous faces of Amber Heard and Felicity Jones and has been committed to green, no-waste beauty for the past decade. “I started in this industry as the only person who was really serious about green beauty. And everyone was like, ‘That is never going to fly.’ And little by little, everything changed. A lot of actresses are still like, ‘As long as you make me look good, that’s all I care about,’ but there are some that are now die-hard fans of clean beauty.”
Give new life.“I have friends who make candles, and I give them face-mask pots. I store Q-tips in reused cream pots, or use them as flower vases. I save empty RMS pots and give them to clients for their red-carpet bags. If I’ve mixed a lipstick for them, I’ll take a scraping and put it in there.”
Know your limits.“I do make compromises, like with Beautyblenders, because I have yet to find anything sustainable that re-creates that texture that I can get on skin.”
Food for Thought
What good is a recyclable plastic bottle if it still ends up in a landfill? Tina Hedges, a former Estée Lauder and L’Oréal executive, asked herself that when she created LOLI Beauty. Hedges sells raw balms, powders, and elixirs derived from organic food waste (like pressed plum seed that would have been disposed of after the fruit was harvested) and packages them in recyclable glass containers that she encourages consumers to upcycle for food storage.
The products are waterless (water is a filler ingredient that just creates extra weight to ship), and can be used alone or mixed to expand their versatility — her face powder, for example, can become a scrub or a mask. “I would like the entire experience to be circular zero-waste,” says Hedges, who is now working on refillable packaging and going entirely compostable.
Love Your Self. What a wonderful way to lure the customers in.
Welcome to Artist Spotlight #46 series on my blog.
As a beauty buff, I’ve had the opportunity to test a bunch of makeup products. But as I’ve grown to be more conscious of what I’m putting on my skin, I noticed there aren’t many clean options that work well. So when I heard that Sephora’s first Black-owned clean makeup line was launching, I was ecstatic. LYS Beauty landed at Sephora in mid-February with a variety of makeup products, including foundation, primer, powder, lip oil, bronzer and blush. Of course, I had to get my hands on it.
BeI was pleasantly surprised to see how many shade options LYS Beauty Foundation had. With 35 shades available, the line makes it simple to find one that matches your skin. The first product I tried was the Triple Fix Serum Foundation, and it definitely lives up to its name. The texture is velvety smooth and looks like a veil on my skin. Another factor that’s important to me is blendability; if a formula doesn’t blend easily, then it’s simply not for me. However, that isn’t the case with this foundation, because the blending process was seamless and the color melted into my skin flawlessly. The color also worked very well for my skin tone, and I didn’t feel the need to mix it with anything else in order to get the proper coverage — which leads me to the next thing I love about these products: the actual coverage.
I’ve found that a lot of clean foundations provide minimal coverage (which is great if that’s what you prefer!), but I like mine to offer at least medium coverage. I found that this one has buildable coverage so you can increase it depending on your preferences.
The foundation is made with Ashwagandha, an herb that can combat signs of stress in the skin, turmeric for brightening, and hyaluronic acid for maximum hydration. And I’m not the only one who thinks it’s a great formula — despite being a fairly new product, it already has a 4.8-star rating from Sephora shoppers. “I hate the feeling of heavy makeup on my face and this is super lightweight and covers my blemishes so I am Zoom-ready for my never-ending conference calls,” wrote one customer. “Best foundation I have ever used. I am obsessed with the coverage, feel and finish,” said another. The fact that the Triple Fix foundation has this many great details and still doesn’t use any toxic ingredients makes it a total game-changer for me.
I also got my hands on the LYS Beauty Secure Skin Gripping Serum Primer. Now, just to be clear, I’m a big primer girl to begin with. I typically find that by using the right moisturizer and a flattering primer, my makeup blends and stays put if I hadn’t used it (opinions vary from one person to the next, though).
Created for combination and acne-prone skin, the primer’s key ingredient is grapefruit extract, which is rich in vitamin C to brighten skin, along with niacinamide and an exfoliating AHA (alpha hydroxy acid) blend to smooth pores.
Just like the foundation, this primer has a lightweight feel to it, which is of the utmost importance to me. I don’t like layers of thick or heavy product on my face, and this one results in an airbrush-like finish that makes my skin feel smooth before I apply the rest of my makeup.
All in all, I’m very impressed with the quality of both the primer and the foundation. Sephora’s LYS Beauty collection makes it easy to transition over to clean makeup products while supporting a Black-owned business.
Sculpt, define, and warm up your complexion with this matte bronzer. The ultra-velvety, buildable powder effortlessly blends while delivering a sunkissed glow. Formulated with niacinamide, this bronzer gives skin the warmth you want while blurring the look of imperfections and texture.
Give your cheeks a kiss of color with this cream blush that delivers high payoff for all skin tones. Packed with clean, skin-loving ingredients like kaolin clay and avocado oil, this multipurpose cream leaves skin looking refreshed. Rich in pigment, this blush adds the finishing touch on any look.
This clean, cushiony lip treatment oil maximizes comfort with a blend of chia seed oil and sweet almond oil, quickly replenishing lips with vital moisture. Perfect for every day, this colorless oil pairs with your favorite lip liner or lipstick, leaving behind a non-sticky, glossy finish.
This clean, talc-free, finely milled pressed setting powder buffs beautifully into skin as it blurs and locks makeup in place for all-day perfection and no white cast. Infused with niacinamide, green tea extract, and sodium hyaluronate, this weightless powder won’t accentuate texture or pores.
Clean at Sephora Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.
These days, masks are as ubiquitous as hair tools and CBD-spiked skin care. Not surprisingly then, there’s been an influx of options hitting the mask market made specifically for your lips. Ahead, find 18 amazing lip masks of every variety — balms, gels, and sheets. Slather them on while you sleep, mid-commute, or before swiping on a bold lip you need to last all night. Get ready for smoother, softer-looking lips.
Summer Fridays Lip Butter Balm
Summer Fridays’ Lip Butter Balm isn’t technically called a mask, but it sure feels like one. The ultra-rich consistency coats lips in a blanket of soothing butters, including shea and murumuru, which are known to nourish dry skin. It also contains vegan waxes that make the formula extra thick and satisfying to use — especially if you’re struggling with severely dry or cracked lips. The subtle vanilla flavor definitely doesn’t hurt either.
Available in three lip-enhancing hues, Tarte’s Sea Jelly Glaze Anytime Lip Mask is perfect for anyone who loves a little tint to their lips. Infused with hyaluronic acid to quench dry lips, along with avocado, jojoba, and argan oils to lock in moisture, it leaves lip supple, soft, and smelling sweet.
Milk Makeup’s Melatonin Overnight Lip Mask features hyaluronic acid and a blend of goji, acai, blueberry, and blackberry extracts for their powerful antioxidant benefits. It not only smells sublime, but makes lips look plumper, softer, and smoother after just one use.
Henné’s Organics Lip Mask is made with ultra-nourishing oils like rosehip, avocado, sweet orange peel, and jojoba (that’s four of many) and comes from a brand fully devoted to lip care, so you know it’s legit. Its light, citrus-and-vanilla scent sends it over the edge. The best part? Leave it on as you choose — lip masks like this one don’t have a limit since their sole purpose is to soothe, plump, and moisturize.
Sara Happ is renowned for her sublime lip treatments and The Sweet Clay Lip Mask is no exception. Comprised of deep-cleansing bentonite clay, nourishing shea butter, and an Ayurvedic herb known as Swertiamarin sourced from the Himalayas, this mask means business. Its bubblegum-pink hue will makes your lips look like you’ve caked them in icing while you wear it, but that’s a bonus if you ask me. Apply it weekly — or nightly — for soft and supple lips that appear visibly smoother after one use.
Thick, luxurious, and super hydrating, this clear, jelly-like balm is like a deep conditioning treatment for your lips: Agave nectar and lanolin provide a dose of long-lasting moisture, while a hefty dose of antioxidants (literally three times the amount found in a serving of red wine) protect your pout from the elements. It’s best worn as an overnight mask, but the formula also comes in two super-pretty sheer, glossy shades (a gold-flecked rose and a cool, pinkish red) for daytime wear.
Klavuu’s Nourishing Care Lip Sleeping Pack comes highly recommended by Allure’s digital reporter Devon Abelman, who lauds it for its weightless formula and ability to bring dry, dehydrated lips back to a happy and balanced state. Enriched with avocado, sweet almond, and apricot seed oils, this Korean beauty treatment leaves lips looking and feeling instantly more moisturized after a mere five minutes.
For less than a Lincoln you can score the Burt’s Bees Lip Treatment Lip Mask, which soothes and hydrates with meadowfoam and sweet almond oils. It’s also 100 percent natural for those of you who prefer a green option.
Laneige’s Lip Sleeping Mask is an all-time Allure editor favorite. Its über-thick formula falls somewhere between a balm and a cream, and works its magic by slowly melting into your lips overnight. Come morning, lips look and feel soft, bouncy, and supple as ever. It also comes in a vanilla version, if that’s more up your alley.
While Jouer isn’t typically known for skin-care offerings, its new Overnight Conditioning & Repairing Lip Mask is a true standout I couldn’t not mention. Jam-packed with ingredients like vitamin E, shea butter, and jojoba oil, as well as hyaluronic acid to help lock in moisture, lips feel quenched for days after using it. Leave it on while you snooze for kitten-soft lips when you wake — or use in place of an ultra-thick balm for the ultimate luxury lip-care experience.
KNC Beauty’s All Natural Collagen Infused Lip Mask contains vitamin E, rose oil, and hydrating cherry extract to help plump fine lines and deeply moisturize the lips. You might remember Emma Stone’s pre-Globes selfie wearing the jelly-like lip patch, which was recommended by her makeup artist Rachel Goodwin, in order to prep the actor’s lips for the big night. Needless to say, if it’s approved by Emma and her MUA, you can bet it won’t be a letdown.
Patchology’s FlashPatch Lip Gels are similar to that of KNC’s in that they adhere to your lips, feel cool to the touch, and look slightly sheet mask-esque. The biodegradable patches feature soothing green tea extract, redness-reducing niacinamide, and peptides to help enhance elasticity and promote collagen production.
Flower Beauty’s Petal Pout Lip Mask, which just launched, is already a fast favorite. It’s portable, affordable, and, most importantly, infused with decadent mango and coconut butters to repair chapped and flaking lips.
Clinique’s Pep-Start Pout Restoring Night Mask not only comes in this unarguably cute, millennial-pink tube, but it also works like a charm on winter-worn lips. Moisturizing ingredients, like murumuru seed butter, hydrogenated castor oil, and sea whip extract go the extra mile to hydrate and simultaneously plump lips while you sleep.
Kiehl’s Buttermask for Lips is as delicious as its name implies. Chock full of nourishing ingredients like mango butter, coconut oil, and cocoa, with a creamy (not sticky!) consistency, it’s worth the splurge. Blanket your lips with a hefty coat of the stuff before bed and come morning, you’ll wake with supple, hydrated lips.
Kaplan MD’s Perfect Pout Duo feels like a dream on lips. The pillow-like balm is whipped to a dreamy, gel-cream consistency and is made of reparative ingredients like seabuckthorn berry extract and sunflower seed wax to nourish lips while you snooze.
Starskin DreamKiss Plumping and Hydrating Bio-Cellulose Lip Mask
Starskin’s DreamKiss Plumping and Hydrating Bio-Cellulose Lip Mask utilizes an innovative, coconut juice-derived, bio-cellulose technology that adheres to the lips seamlessly and feels similar in texture to Tatcha’s Luminous Dewy Skin Sheet Mask. Each one is submerged in a tropical-scented bath, which leaves lips looking and feeling juicier after just 15 minutes.
Before you scoff at the price of 111Skin Meso Infusion Lip Mask and Plumping Duo, allow me to explain why it’s worth the hefty price tag. For starters, the tiniest amount goes a long way (we’re talking the size of a pea or less here). It has also been scientifically tested (and proven effective) to give the illusion of having thicker, suppler lips after just a few uses. What’s more: It contains exfoliating ingredients, like lemon and orange peel oils, which naturally shed the top layer of skin to create an even-toned, softer surface.
This foundation is perfect the person who still wants their skin to look natural and dewy. Thanks to a concoction of oils like avocado, meadowfoam, red raspberry, jojoba, rosehip and more, this foundation gives your skin all the hydration it needs while offering an enhanced glow and light coverage.
This foundation gives the skin a moisturizing boost with a thin veil of makeup that includes vitamin E oil, antioxidants, and peptides. The foundation not only works to cover blemishes but also reduces wrinkles, hyperpigmentation, and dull-looking skin with neuropeptides, daisy flower extract, and bisabolol.
This hydrating liquid foundation is an all-in-one complexion perfecter. Not only does it nourish skin with licorice root extract but also hides imperfections like hyperpigmentation, acne and more well with its lightweight and full coverage formula. The hypoallergenic formula is also safe for sensitive skin.
Hoping for a dewy finish? Laura Mercier’s Tinted Moisturizer should be your go-to. It not only protects the skin from sun damage with an SPF of 30, but it also takes away the appearance of skin impurities and adds hydration with macadamia, tamarind seed extract, and kukui seed oil.
This liquid foundation offers medium coverage and is perfect for those with dry skin because of the infused grapeseed oil and sodium hyaluronate, which helps replenish the skin. The easy-to-use tube is perfect for the girl on the go.
This paraben- and fragrance-free tinted moisturizer offers a full day’s worth of nourishment for all skin types. It’s packed with hyaluronic acid and aloe water for maximum skin health and dewiness. SPF coverage protects skin from environmental aggressors as well.
This foundation has a built-in brush to make application easier for the busy body. The formula lasts for eight hours and is deeply nourishing thanks to hyaluronic acid and Irish moss extract.
Side note: I really don’t like the applicator, it gets very dirty and messy very fast. If you can find another way to use the actual product, such as dispensing some on the back of your hand and then applying it, you’ll love it.
Tarte Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20
This foundation is vegan, hypoallergenic, and hydrating—perfect for those with sensitive and dry skin. The coverage is buildable so you’re able to play around with what suits you best on any given day. Babassu, vitamins A & E, hyaluronic acid, fatty acids and antioxidants offer skin nourishment and a plump feel.
This foundation not only includes SPF 35 to protect the skin, but also pansy extract, which keeps the skin from drying out throughout the day. The coverage lasts for 24 hours, with a glowing finish that avoids looking too shiny or oily.
This foundation features light protective pigment and antioxidants which lessen the damage caused by pollution, free radicals, and blue light. It’s also made up of 40% water which helps to keep the skin hydrated.
Dermablend’s foundation delivers all-day hydration through a smooth, creamy formula, while also protecting the skin with SPF 30. The coverage stays on for 16 hours, and works wells even over acne, rosacea, and vitiligo.
Finding the best mascara for sensitive eyes sounds like a highly specific ask for a makeup product that notoriously leads people on never-ending searches. Just figuring out the best mascara in general can be tough, particularly if you want one that does it all: lengthening, volumizing, and holding a curl—all while being easy to remove and flake-free.
Because everyone’s sensitivities are different, it’s tough to make any generalizations about ingredients to avoid, but there are a few strategies you can try. Hypoallergenic, ophthalmologist-tested mascaras are the way for some; tubing mascaras are the ticket for others, especially if mascara flakes in your contacts are the bane of your existence. Beyond not making your eyes feel like they’re watering in pain, the best mascaras for sensitive eyes should also do the stuff you actually want mascara to do, like thickening, lengthening, and defining your lashes. It’s a tall order, but here are 13 gentle formulas that truly do it all.
Clinique High Impact Mascara
Clinique has a reputation for making gentle, irritation-free makeup, and this mascara is proof. It’s ophthalmologist- and allergy-tested, mineral-oil- and fragrance-free, and safe for contact lens wearers. On top of that, it’s really freaking good, giving definition on the first swipe and drama on the second.
Maybelline’s Full ‘N Soft mascara is beloved for the long, natural-looking lashes it imparts. The formula is hypoallergenic, and whereas some lengthening mascaras can leave lashes brittle and spidery, this gives you results that are as soft as the name claims.
This volumizing mascara gets tons of rave reviews for the noticeable results, especially from makeup lovers with sensitive eyes. Chanel’s mascara makes good on its nonirritating reputation, thanks to its conditioning, flake-free formula.
If you’ve been let down by flaking, smudging formulas before, set your trust issues aside and give this drugstore gem a try. The vegan mascara features a fragrance- and oil-free formula that uses tubular fibers to impart volume and definition without any hint of stinging. Plus, it removes easily with just warm water (but still manages to stay on through a sweaty workout).
A nonirritating mascara that also grows your lashes as you wear it? Leave it to Talika to make that magic happen. The brand makes one of the few lash serums that even the most sensitive of eyes can tolerate, and its mascara is equally gentle. The fluttery, volumizing formula helps lashes grow longer and more pigmented with consistent use.
Ilia makes so many of our beauty bag staples, and this mascara is no exception. It feels totally weightless, with a soothing boost from aloe and rosewater. The lengthening, defining wand leaves lashes with a pretty flutter.
Tarte’s mascara truly checks every box: It’s vegan, hypoallergenic, and ophthalmologist- and dermatologist-tested—so many stamps of approval. If you can’t get through the day without your eyes suffering, this conditioning and clump-free tube brings peace of mind (and tons of volume).
The holy grail of tubing mascaras, Blinc is the answer if you’ve never, ever found a mascara your eyes can stand. The brand says it’s been clinically tested to be nonirritating, while the technology means it stays on even if your eyes tear up easily. Just remove with warm water at the end of the day; while it withstands a crying session, the enveloping tubes also slide off easily when you need them to.
CoverGirl Professional Remarkable Washable Waterproof Mascara
Allow a long list of glowing Reddit reviews to introduce this affordable choice. It’s completely smudge-proof, but whereas some mascaras use harsh ingredients to lock onto your lashes, CoverGirl’s doesn’t even call for makeup remover; it easily washes away with soap and water.
Elate’s gently formulated clean mascara is water- and sweat-resistant, and reviewers love how the buildable formula stays put all day long. The wand is specially designed to hug and coat your lashes, leaving no clumps or flakes behind.
Heroine makes some of the best curl-holding mascaras on the market; apply once in the morning, and your lashes won’t even droop a centimeter come evening. Along with maintaining a curl for hours, this lengthening formula won’t shed any flakes in your eyes or cause other forms of irritation.
L’Oréal Paris Double Extend Beauty Tubes Lengthening Mascara
Drugstore tubing mascaras aren’t the most common find, which is why this one has a cult following. The white end primes your lashes with a conditioning coat, while the black side builds a ton of length on top. No flakes, no irritation, no crying.
No7’s Stay Perfect also relies on tubing technology to get the job done. The most noticeable difference is that the tubes are “elastic” and cling onto lashes extra tightly. The brush also sets it apart. It avoids clumps like a boss and grabs every lash single for a lifted cat-eye effect.
Snail mucin. Bee venom. Glass skin. These are just some of the beauty trends to emerge from South Korea in the past five years. Whether you’ve dabbled in a bit of donkey milk (good for rejuvenating the skin with protein and fatty acids) or you’ve played it safe with a weekly face mask, K-beauty is everywhere. In fact, Allied Market Research says that by 2026, the K-beauty market will be worth an estimated $21 billion. According to Jenni Middleton, director of beauty at trend forecasting company WGSN, “During the coronavirus pandemic, consumers searched more for K-beauty, looking for innovative products to add to their lockdown beauty regimes.”
Like most cultural phenomena, K-beauty is ever-changing—what was big last year may not be as popular this year. As Middleton observes, we’re seeing the traditional 10-step routine give way to a more minimalist approach as conscious consumers react against fast fashion and excessive packaging. Elsewhere, playful gimmicks such as color-changing effects or jellylike substances are being passed over in favor of science-backed formulas.
1. Hanbang ingredients
Hanbang ingredients are traditional herbal ingredients used in Korean medicines and they’ve long been a staple in Korean life. For example, ginseng root, houttuynia cordata, sacred lotus, and rehmannia boast antiaging, anti-inflammation, and regenerative properties.
2. Acid layering
K-beauty has been incorporating more acid into its products, but with a gentle approach that focuses on striking the balance: Too much can irritate and aggravate your skin, too little will yield no results, so products with an optimal amount is key. Use the right balance of AHAs and BHAs (plant and animal-derived acids) to gently exfoliate dead skin cells and smooth skin texture.
3. Carrot seed oil
Carrot seed oil is an unsung hero at the moment, although it has been used in K-beauty for more than 10 years. It contains vitamin A and is a great antioxidant. It’s antiaging, antifungal, antibacterial, and anti-inflammatory—so it’s ideal for anyone looking to brighten up their skin.
4. Gentle retinol
K-beauty’s ‘skin first’ approach will continue through 2021, especially given that self-care and skin care are so important right now. There’s no denying retinol’s powerful antiaging properties, but the K-beauty approach uses a lower percentage, so the skin stays healthier and less irritated. Retinol is highly efficacious without causing unnecessary damage.
5. Centella asiatica
[The year] 2021 is less about what’s ‘buzzy’ and more about what’s tried-and-true, with a focus on calming the skin. Centella asiatica [an herb grown in Asia, known for being anti-inflammatory]—or ‘cica’—is huge right now. With everyone dealing with the prolonged stress of the pandemic and dreaded ‘maskne,’ soothing irritated, angry skin seems to be at the forefront of people’s minds. Cica is the ingredient that everyone wants to add to their routine.
6. Clean beauty
More brands are developing products free of chemical additives, artificial ingredients, and fragrance. Products will be even more gentle with effective plant-based ingredients, and many brands are becoming vegan as well. Consumers are more aware of what they put on their skin.
7. Pre-, pro-, and postbiotics
This year, inner and outer wellness brands and products will gain more popularity. For example, brands that focus on pre-, pro-, and postbiotics; microbiome-friendly skin care; and consumable supplements, which benefit both the skin and the gut.
“K-beauty will shift more towards a holistic approach, linking skin care and internal health. I take probiotic supplements for my bouts of eczema and I love using K-beauty products with fermented ingredients. I regularly use 107—it uses aged [seven- and 10-year-old] vinegar [that promotes good gut health]. Their vinegar tastes delicious with honey!”
8. Flexible minimalism
A few years back, we were oversaturated with the ‘10-step Korean skin-care routine.’ The ‘skin-care diet’ [using fewer products and steps] that followed was a pushback against that, but it was too restrictive for those who wanted more results than could be attained with just the basics.
Flexible minimalism is a focus on clean and simple product lines, which makes customizing your routine easier. There will also be a push towards pared-back lists of ingredients. Single and minimal ingredients are appealing because of their simplicity and high concentration of the hero component.
9. At-home indulgences
Skin care has a functional element—it has to work and deliver results—but I expect products that provide meditative, soothing, and spa-like moments to take off in a big way. They can transport you mentally and emotionally to another headspace.
10. Hyphenate and hybrid skin care
We’ve started seeing ‘skipcare’ as a K-beauty trend, where the focus is on a pared-down, simple, and minimalist routine. We will be seeing more efficient and effective multitasking and versatile products—what we like to call ‘hyphenates’ or ‘hybrid’ skin care.
11. Skin detoxifying and barrier strengthening
“The belief that ‘skin is a reflection of your mental state’ comes from Korea, and growing up, my mother emphasized this to me many times. We’ll see more barrier-strengthening ingredients that boost immunity, such as mushrooms, plus detoxifying herbs including mugwort and ginger. Ceramides [which form a protective layer to help prevent moisture loss and visible skin damage] will make a comeback too.”
12. A boost in body care
In Korea, many body-care rituals originate from the bathhouse culture, where milk treatments are slathered on the face and body, and baths are steeped with skin-beneficial ingredients, such as green tea and probiotics. During a difficult year, personal self-care has taken on new importance for many, so we expect to see the definition to include all of the skin, from head to toe.