The musician offered Allure exclusive details on the brand’s first three products and what prompted him to get into the beauty business. And, of course, when and where you can get your hands on them. Welcome to Artist Spotlight #27 series on my blog.
“Sometimes you need to cleanse your spirit. Sometimes you just need to cleanse your mind. Sometimes you’ve just got to get rid of some dead skin.” Pharrell William’s voice washes over its listener clean and cool, like himself. “Sometimes you’ve got to get rid of some bad habits. Sometimes you just need to be humidified, brought to life. Sometimes your spirit needs that.”
What our spirits might also need, Williams suggests, is three skincare products — cleanser, an exfoliant, and a moisturizer — from his forthcoming line, Humanrace, which launched November 25 on a website of the same name.
Williams is famous for many reasons. Chief among them: his talent as a hitmaking producer and recording artist, able to unite the nation’s club revelers and six-year-old Despicable Me fans under one enchanting bass line. But his celebrity has also been accompanied with public fascination about his good looks, which have been on display for decades and somehow have not changed, unless they have somehow gotten more imperceptibly handsome with time?
Williams credits this to a love of skin care he has been cultivating since his mid-20s. On set, early in his career, he’d chat up models about the kinds of products they used, and he eventually sought out a dermatologist, Elena Jones, who has treated him since and who consulted on the line.
“What struck me most about my first meeting with him was how committed to his skin and health he was at his age,” Jones tells Allure over the phone. “He wanted a routine to follow, and he’s dedicated to a skin-care regimen. He wanted explanations for everything.”
In Jones’ words, the three Humanrace products endeavour to fulfill the most basic requirements of a skin-care routine: prepare, repair, protect.
To prepare your face to receive skin care, you wash it. Jones and Williams created Humanrace’s Rice Powder Cleanser, which arrives dry. A dime-sized dusting of the stuff, mixed with water, produces a milky, lightweight emulsion that gently exfoliates using fruit alpha hydroxy acids (AHAs) — compounds that dissolve the bonds between dead skin cells until they can flutter away like snowflakes into a passing breeze. (More of these to come later). Over half of the cleanser formula is kaolin clay, a common skin detoxifier mined for centuries for the manufacture of porcelain.
To repair your face from all of the general damage it experiences, you exfoliate, using a chemical peel like the Lotus Enzyme Exfoliant. Formulated foremost with glycolic acid — a favourite ingredient of Williams’ — at the relatively high concentration of 8%, the cream invites new and fresh cells to the skin’s surface.
The last product, the Humidifying Cream, is inspired by the downy atmospheres of the places Williams has lived and loved — his hometown of Virginia Beach, his now home of Miami, the mist-covered Japanese archipelago. It’s a dense and creamy blanket of moisture, formulated foremost with snow mushroom extract, a moisture-binding organic ingredient with roots in Chinese medicine that behaves similarly to hyaluronic acid. (According to board-certified dermatologist Dendy Engelman, however, the snow mushroom particle size is much smaller than that of HA, allowing it to absorb into the skin’s layers more easily.) And anyway, the cream has HA, too, plus soothing rice water and niacinamide. Williams is also preparing to launch a sunscreen!
A review of the full ingredients list for each product by an impartial cosmetic chemist reveals: They are formulated beautifully.
The packaging is grass-green in color and grass-green in sustainability: 50% of the plastic used to house Humanrace’s products comes from post-consumer recycled plastic, with only a small amount of virgin plastic used — and each product has a removable inner chamber that can be exchanged for a refill. The cap is embossed with a raised logo that is nice to run your fingers across — making it easy to ‘read’ in Braille.
To Williams, a skincare line is more than popping cheekbones and acid-based exfoliation: it’s a small, three-minute gesture of self-compassion.
The Humanrace skincare line, including the Rice Powder Cleanser ($32), Lotus Enzyme Exfoliator ($46), Humidifying Cream ($48), and Routine Pack ($100), are available at humanrace.com.