The rise of the celebrity beauty brand is alive and well in 2020, just in case there were any doubts. The latest example comes courtesy of Selena Gomez, in the form of color cosmetics brand Rare Beauty, which made its official debut on September 3rd. Welcome to Artist Spotlight #17 series on my blog.
Touted as a “mission-driven brand,” Rare Beauty will donate 1% of all sales, “as well as funds raised from partners” to the Rare Impact Fund, which “aims to increase access to mental health resources,” according to a press release from the brand. It has an initial goal of raising $100 million over the next decade to “help address the gaps in mental health services for underserved communities, which will make it one of the largest known funds in support of mental health from a corporate entity.”
In a statement, Gomez said: “These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.”
Rare Beauty’s rather robust initial product offering includes a touch-up kit with refillable powder and blotting papers, a matte liquid eyeliner, eight shades of tinted lip balm, 12 shades of matte lip color, eight liquid highlighters, eight liquid blush shades, eight shades of a dual-ended brow pencil and gel, three tools, an illumining primer, a multi-tasking face mist and 48 shades each of both foundation and liquid concealer.
According to the brand, Gomez has had a hands-on approach to developing Rare Beauty, including product testing, design and mission. At launch, it will be available at Sephora in the U.S., Canada and Mexico, as well as Sephora inside JC Penney and at RareBeauty.com. There are plans for additional international expansion in place for 2021.
Coaxing out our best summer skin as temperatures rise isn’t always easy. We all have fantasies of buttery bronze, dewy (but not too dewy!) skin at this time of year, but in reality find ourselves closer to the flushed red or oily mark, and with all of our determinedly applied make-up long gone by lunchtime.
Whether it’s a Sophia Loren-esque olive, a J Lo glow, or a rich Rihanna bronze you’re after, this is your foolproof guide to nailing summer skin – courtesy of Chanel’s global creative make-up and colour designer, Lucia Pica, who says: “Summer skin is all about being more glowy and bronzy and sun-kissed – all of the stuff I love!”
Here, your six step guide to effortless summer make-up.
Prep the skin
Pre make-up, look to lightweight hydrating serums and lotions to ensure skin is primed and ready to go for the subsequent base formula. After cleaning skin (Shiseido’s Waso Smart Water cleans, hydrates and primes), apply U Beauty’s Resurfacing Compound, a one-stop shop for all skin’s needs thanks to its cocktail of antioxidants, vitamins C and E, and a rather pleasing tightening effect that allows make-up to go on seamlessly afterwards. For those who like something ultra hydrating, Guerlain’s Super Aqua Emulsion Light is a must-try, and brilliant for all skin types. Always finish with an SPF.
If you’re lacking a natural bronze glow, facial tanning has never been easier. James Read’s new Click & Glow Tan Drops deliver self-tan to the skin via a gel formula that’s designed to be added into your SPF or moisturiser – it also contains hyaluronic acid, soothing aloe vera and vitamin C to boot. Meanwhile, Isle of Paradise’s Hyglo Self-Tan Serum is also packed with hyaluronic acid and gradually tans skin, leaving it looking healthy and plump. And finally, Sisley’s Self Tanning Hydrating Facial Skincare is a lightweight, non-comedogenic cream that leaves skin both supple and protected against the environment.
“For me, summer (and even winter) skin is about transparency,” says Pica. “That’s why Chanel’s L’Eau de Teint is my foundation. It’s excellent because it’s got this way of making everything really uniform and homogenous, but you still see your skin through it.” Beautiful, fresh-looking skin shouldn’t look like it has anything on it, Pica says, and formulas should just be used to cover what needs to be covered, rather than the entire face. Look to disguise any redness, uneven skin tone or blemishes, but leave your natural skin texture to shine through wherever possible. L’Eau de Teint is excellent and offers a fresh, dewy glow for all skin tones, blurring imperfections and staying put for hours. Plus, its watery, serum-like formula means it feels comfortable on even the oiliest of skin types. Pica also recommends using concealer on the areas that might need extra coverage – try Stila’s Pixel Perfect Concealer.
Bronze and blush
Advocating the use of lots of different textures to mimic real skin, Pica’s next tip is to deploy bronzer and blush where it’s needed. Take your cues from Bella Hadid’s recent Instagram post – in which her bronzer is expertly applied in a ‘W’ shape over the cheekbones and nose – and use either powder or cream formulas, buffing them seamlessly into skin. Chanel’s Soleil Tan Bronze Universel is a Vogue beauty team favourite thanks to its natural finish, while Anastasia Beverly Hills Powder Bronzer offers a good range of shades for all skin tones. Once bronzed, it’s time for blush. “When you’re bronzed, you still have that element of red skin coming through,” says Pica. “Yes, you get a little bit tanned and your skin starts to get darker, but you still have that redness from the first sun, and I love that redness.” To imitate that fresh-from-the-beach flush, she likes to apply a creamy blush either high on the cheekbones and lightly over the bridge of the nose, or on the apples of cheeks. Try Westman Atelier’s Baby Cheeks Blush Stick or Bobbi Brown’s Pot Rouge For Lips & Cheeks.
For an extra hit of glow, avoid powdery highlighters in favour of liquid ones, which are better placed to melt into skin seamlessly. “I would blend it in like a foundation to create a nice veil of glow,” says Pica, who recommends Chanel’s new Les Beiges Healthy Glow Sheer Highlighting Fluid for the job. “Again, everything has to become part of the skin for me – you don’t want anything that feels like it’s sitting on top, it doesn’t give you that natural effect of the summer glow. It’s a bit too fake looking. You have to look like you’ve just been in the sun, and magically, you’re shining.” Another brilliant liquid option is Marc Jacobs’ Glow Away Dewy Coconut Face Luminizer.
Freckles are a go
To really up the ante on the sun-kissed look, look no further than a smattering of (faux) freckles across the nose and cheeks – as per Emily Ratajkowski who is partial to dotting some on herself. “I love that fresh, ingenue type of skin, and I think freckles are a good way to make any make-up look fresh and modern,” says Pica. Freck’s XL Faux Freckle Cosmetics are excellent – just dot on haphazardly and leave to dry. Other alternatives are Colourpop’s Freckle Pen & Lime Crime Freckle Pen.
Covergirl Trublend Undercover Concealer – Conceal, shape and brighten with this new full coverage concealer. The large, fluffy doe applicator ensures an easy, even application and the velvety, smooth formula leaves behind a matte finish that lasts all day. With 30 shades that match 99% of skin tones, it’s easy to find your perfect hue.
Rimmel Stay Matte Concealer – This soft-matte concealer has a slightly creamier texture compared to Shape Tape’s drier formula, so naturally, it’s a winner for concealing undereye discoloration without settling into fine lines or looking dry. But this budge-proof and shine-controlling concealer still lives up to its long-wearing promises. Once it sets down, this product stays in place the majority of the day and it won’t smear or fade—even through a sweaty spin class.
L’Oreal Infallible Full Wear Concealer – This drugstore drop is another almost-identical dupe, from its extra-large doe to the formula. Like most of their complexion products in the Infallible line, this matte concealer-contour cream hybrid also lives up to its long-wearing claims. However, because we don’t sleep in our makeup (a beauty no-no), we can’t attest to a 24 hour wear time. It does, however, hold beautifully for a solid 10-12 hours.
ELF 16 Hour Camo Concealer – This full-coverage concealer is probably the closest dupe to the Shape Tape and it’s only $5. It only launched last year and has already achieved an impressive fan following. It’s formulated with a similarly lightweight matte formula and pigment-rich full coverage finish that doesn’t look heavy under the eyes.
Makeup Revolution Conceal & Define Concealer (not shown but used up!) – This beauty guru-approved concealer was one of the first products touting a nearly identical formula to Shape Tape’s, going viral in the beauty sphere after its initial launch. Similar to the Shape Tape, Revolution’s concealer is highly pigmented and matte so you can attain full coverage without having to build up a ton of product and avoid the dreaded cakey effect from multiple layers.
Do you use any of these concealers? What are your other favourites? Let me know in the comments below!
1. Shave your face – removing peach fuzz allows for a smoother application of foundation and other products; it also gets rid of rough texture and dead skin cells, leaving the skin feeling renewed. Hold the skin with your fingers and genly, in short strokes, shave in the same direction as the hair grows. Follow up with a facial oil or a moisturizer for optimal results!
2. Apply concealer before foundation – it helps you avoid applying excessive amount of foundation because you’ve covered your major problem areas with a full coverage concealer; overall it gives a more lightweight result.
3. Moisturizer with foundation? – place some moisturizer on the back of your hand, stipple the brush in it, then apply your foundation with that brush; it sheers out the foundation for a lightweight finish and helps it blend in with your skin.
4. Matching blush tones – use the same product on your eyes, lips and cheeks to create a cohesive look. It’s quick and easy! Apply a cream blush color on your cheeks with a brush or fingers, then do the same on the eyes in the crease and lips. It provides a monotone look, both cream and powder products work for this trick.
Throughout my practice, I’ve grown to appreciate the formulation and use of cream/pot concealers. They can look really heavy under the eyes if too much product is applied, however, a small amount blended in with the warmth of your finger or a pro tool/brush can be very effective.
I use cream concealers for: – Carving out the eyebrows for a clean look – Color-correcting in small areas with a slim layer under the foundation (peach, yellow, green) – Cream contour with darker shades – Spot conceal on top or under foundation with a light layer