Exactly How Margot Robbie’s MakeUp Artist Transformed Her Into A Jane Birkin-Inspired ’70s “Beach Babe”

The tanned skin, the freckles, the sandy nude lip, the wispy golden bangs framing azure-blue eyes… Margot Robbie on British Vogue’s August cover is the perfect example of what every single one of us wants to look like when the sun hits. The Australian star is, to put it simply, the definition of summer beauty goals.

Welcome to Artist Spotlight #60 series on my blog.

Robbie is a golden girl by nature, but it was make-up artist Pati Dubroff (who works with the actor often), who amped things up with a touch of the ’70s for the pages of Vogue. “Invoking the ’70s was a big part of the inspiration for the look,” she tells Vogue over the phone from Los Angeles. “Margot had recently cut her bangs and only really shown them [in public] once before, at the Oscars, so it was really fun for us to take that new hair and mould her character [for the shoot] through that.”

The star’s new fringe is reminiscent of a certain French icon, Jane Birkin, whose hair – specifically the bangs – has spawned countless imitations over the decades. The chanteuse’s oft-emulated ’70s look was a key reference on the moodboard. “Margot is an incredible chameleon and has an openness to play,” Dubroff says, explaining how the duo approach the different looks they create. “Her basic day-to-day look is clean and fresh, with a slight wash of a tone on the eye or lip. She’s such a natural beauty that it’s about not overcomplicating or taking that away. But she does love to transform. This time: into a ’70s beach babe.”

From how Dubroff applied Robbie’s bronzer, to the technique she used to create realistic-looking freckles, here the A-list makeup artist shares exactly how she created the sun-kissed ’70s look.

Unbeatable bronzer

“Margot had a tan at the time so I just really amped it up. I used cream bronzer and buffed and buffed it in until it laid seamlessly on the skin. To recreate the look it’s really about blending and not relying on powdery products – instead, use cream matte products. I also think that using a flat buffing brush is key. Also, look out for bronzing face products that come out as a gel but deliver a matte finish – they’re great too.”

Chanel Health Glow Bronzing Cream, £38.70, available at Boots.com.

Artis Brush Elite Gold Palm Brush, £75, available at Net-a-porter.com.

Sensai Bronzing Gel, £31, available at Harrods.com

Believable freckles

“I added a lot of freckles to Margot’s skin. I actually went on YouTube and learned how to create them in the days before the shoot. I watched a whole bunch of videos featuring different people who were doing their own freckle techniques… it’s a perfect lesson that you’re never too old or experienced to learn something new. The technique that best resonated with me was to use a bobby pin and dip it into a brow product. I used a palette that had both creams and powders in it, and first put the tip of the bobby pin into a cream medium-brown shade and applied to her skin. Then I put it into the brow powder and topped each freckle with that. To finish I gently swirled a clean brush over the skin to take off the top layer of residue. Brow products – but in a different way!”

Benefit Brow Zings Pro Palette, £28.48, available at Lookfantastic.com.

Retro lashes

“As a nod to the early ’70s, it was all about mascara on the upper and lower lashes, not too perfect and a little bit clumpy. When you see pictures of Jane Birkin in that period, her lashes are clumpy on the top and bottom, so we did both. We wanted to create a feeling that she’d done it herself and had had her mascara on for a couple of days. I didn’t purposefully squeeze them together or anything, but just let the layers of mascara do that naturally. If you’re trying it at home, I’d recommend building your mascara up and not being afraid to put more on the bottom lashes.”

L’Oréal Paris Volume Million Lashes Mascara, £10.99, available at Lookfantastic.com.

Summer lips

“After a good coating of mascara, I paled out her lip to fit with the ’70s theme. It was a time when make-up was all about matte textures – not full-on matte or flat – but things weren’t too shimmery. That happened later in the ’80s. So I incorporated lots of matte formulas into the look in general.”

Chanel Rouge Allure Velvet Luminous Matte Lip Colour – Nuance, £27.90, available at Boots.com.

VOGUE article

The Best Bronzers On The Market Right Now

Few things have the power to instantly transform your look like a great bronzer. But what classifies a formula as the best bronzer is complicated. There’s the obvious: at its core, a bronzer’s purpose is to add depth and warmth to your skin, says Danessa Myricks, makeup artist and CEO of Danessa Myricks Beauty. But a fantastic one can do so much more—like give the illusion of cheek filler or make it look as if you’re fresh off a trip to Ibiza when you haven’t left your couch since the pandemic began.

Here’s where it gets complicated: despite their ability to wake up your skin, so many formulas tend to skew too orange, too ashy, too glittery, or just overall fake-looking. Once you know exactly what to look for, though, the ability to fake a glow and J.Lo-level cheekbones becomes far more simple. That’s where makeup artists and magazine beauty editors come in. Brush up on your bronzer basics below, and then scroll on for the best bronzers according to them.

How to pick your perfect shade

With bronzer, the goal is for it to look as natural as possible. “When selecting a bronzer, think about what naturally happens when you’re in the sun,” says Myricks. “Let your body give you clues. Identify the deeper tones that surface on your chest, shoulders, and arms, and use that as a gauge.” 

A safe place to start is a color two shades deeper than your natural skin tone, then go darker if you want a contrast that’s more intense. Makeup artist Kasey Spickard says fair skin tones will look best with a bronzer that has neutral undertones—i.e., shades that don’t lean too warm or cool. Terra-cotta hues with a slightly reddish undertone beautifully complement tan and olive skin. Meanwhile, bronzers that lean golden work best on deep skin, while formulas with a brick-red base play up deep skin with red and brown undertones.

And if you don’t quite know what undertones you have? Stick with something neutral, says Spickard, which no matter your skin tone will still give you a natural flush.

How to choose the right formula for your skin type

Like all other types of makeup, take your skin type into consideration when choosing a formula. Powders are the least intimidating and easiest to use, especially if you’re a beginner. They work on all skin types but are best for oily skin. “If you have dry or combo skin, make sure you are doing proper physical or chemical exfoliation regularly,” says Spickard. “That way your bronzer and blush won’t catch on dry skin and create a patchy application.”

Myricks personally prefers cream bronzers since they look most natural, are versatile and buildable, and last longest on your skin. If you have dry skin or just love a fresh, dewy look, she recommends tapping her Dew Wet Balm in Hot Water over any shade of bronzer. “It’s super easy to apply and can be worn on bare skin or over powders on any skin tone,” she says. 

How to apply bronzer 

“As is my philosophy with all makeup, start with less and build from there,” says Spickard. “Tap a large fluffy brush once or twice into the pan to load the brush with product, then make a fish face.” From there you’ll want sweep bronzer in a 3 shape over the perimeter of your face—starting at your temples, down the side of your hair, over the tops of your cheekbones, and along your jawline. Then, using whatever product you have left on your brush, you’ll want to blend along the sides of your nose, the tip of your chin, and your neck.

If you feel like you’ve applied too much, take a clean fluffy brush or your fingers and buff out any areas where it’s too heavy. Myricks adds not to forget to buff it into the top of your ears and your hairline for the most natural finish. 

Now that you’ve got all that down, here are the best bronzers makeup artists swear by.

Best Overall: Charlotte Tilbury Airbrush Bronzer 

This matte, silky powder received nothing but glowing praise from GLAMOUR  Beauty Awards judges—a mix of editors, influencers, and makeup artists. In other words: a tough crowd to please. “After months of being stuck indoors, I’m officially as pale as I ever get,” says contributor Erin Parker. “Thankfully, I’ve had this flawless matte bronzer at the ready—it’s seriously undetectable and blends in so naturally. The true matte powder is honestly perfect for faking a tan (and accentuating your bone structure) quickly and effectively. This is the kind of bronzer you’ll always get plenty of use out of, no matter where we’re at in the makeup trend cycle.”

Buy at Sephora $55

Best Cream Bronzer: Danessa Myricks Power Bronzer 

A matte cream bronzer is a perfect solution for powder lovers who want the ease of use and the matte finish of powder but with the flawless, undetectable finish a cream provides,” says Myricks. She recommends her Power Bronzer, which applies like a cream but dries down matte: “This can also be a great solution for women with more combination or oily skin, as cream-based products last longer throughout the day and help hold back shine.”

Buy at Sephora $26

Best Bronzing Powder: Benefit Cosmetics Hoola 

You really can’t beat a classic. Hoola is well loved for it’s insanely easy-to-blend texture, totally matte finish, and the fact that it’s cool enough to realistically contour with and also warm enough to make you look vacation-ready. After years of offering a single shade, the brand now has options for a range of skin tones.

Buy at Sephora $30

Best Bronzer and Contour Duo: Victoria Beckham Beauty Matte Bronzing Brick 

While sure, you can use bronzer to shape your face, it’s technically recommended that contouring should be done with a cool-toned powder since you’re emphasizing shadows. This duo from Cheekbone Queen Victoria Beckham includes a cool-tones powder for definition, and a warmer shade to add a sun-kissed effect to your skin. Both powders are insanely fine and seamless, and the packaging is beautiful and luxe.  

Buy on their website $58

Best Bronzer for Dry Skin: Saie Sun Melt Natural Cream Bronzer

This yummy bronzer has a balmy texture, making it perfect for skin types on the drier side. The formula even has skincare ingredients like colloidal oatmeal and grapeseed oil to soothe and moisturize skin. Even if you don’t need the extra moisture, you’ll appreciate the dewy but not shiny finish and easy-to-blend texture.  

Buy at Sephora $28

Best Blurring Bronzer: GloWish by Huda Beauty Soft Radiance Bronzing Powder

This silky bronzer has a mix of shimmering and matte powders, so your left with an airbrushed, luminous finish that blurs pores and imperfections. One swipe gives you a natural look, but it can be built up for more warmth if that’s your style. 

Buy on their website $31

Best Drugstore Bronzer: Physicians Formula Butter Bronzer Murumuru Butter Bronzer

Butter Bronzer has a cult following for a reason. Despite being a powder, it has an almost buttery cream feel, so it never skips or looks patchy, and it has a nice satin finish. It’s very buildable, so you can make it work if you like a natural or more glam look. Plus, it smells like a tropical vacation. 

Buy at ULTA $16

Best Liquid Bronzer: BareMinerals Bare Pro Glow Bronzer 

Liquid bronzers don’t get a ton of love in favor of powder formulas, but they’re the secret to a truly seamless faux glow. “I love the classic BareMinerals bronzers, but my current favorite is the liquid version,” says Spickard. “It’s not too warm or orangey, and I love doing a liquid bronzer on a no-makeup day. I just buff it right onto clean skin. I also like to layer this under powder bronzer to make it last all day.”

Buy at ULTA $30

Best Clean Bronzer: Tower 28 Beauty Bronzino Illuminating Bronzer 

This bronzer is a little intimidating in the pan, but gently buffed onto your skin, it’s truly stunning. It has almost a balmlike texture that leaves a glossy glow and a hint of shimmer. Although it’s incredibly dewy, it’s not sticky or greasy, and it makes you look alive in 2.5 seconds. Since it’s so glowy, it means you can skip highlighter as well. 

Buy at Sephora $20

Best Shimmer Bronzer: Hourglass Cosmetics Ambient Lighting Bronzer 

This powder is very neutral, so it never reads orange—making it a great natural bronzer for fair skin. However, the real selling point that makes it worth its $52 price tag is its luminous finish. The bronzer is formulated using what the brand calls photoluminescent technology, which essentially means it reflects light to blur your skin and add a lit-from-within glow. While some powders can look flat, because this one is so finely milled and has light-reflecting particles, it actually makes skin look dewier—but definitely not sparkly. 

Buy at Sephora $52

Best Buildable Bronzer: Milk Makeup Matte Bronzer 

A stick bronzer makes application a breeze, and Milk really hit it out of the park with this chubby twist-up. Thanks to the bigger size, you can quickly add warmth to your cheeks, nose, and forehead, or use a brush or sponge for more detailed shading. It blends in in seconds but stays put all day. Plus, it’s the perfect neutral tone. 

Buy at Sephora $30

Best Shade Range: Fenty Beauty Sun Stalk’r Bronzer 

“My personal favorite bronzer is the Fenty Beauty Sun Stalkr Bronzer in Private Island,” says Spickard. “It goes on so smoothly, never patchy.” It’s also a favorite among GLAMOUR staffers for the inclusive shade range—there are eight that span from very fair to deep—and realistic undertones. No matter what shade you are, you’ll never look orange or ashy. 

Buy on their website $32

Best Bronzer Duo: Jouer Sunswept Bronzer

Sometimes it takes a little mixing and matching to get the perfect shade for you, which is why Spickard loves these duos. He likes to blend the shades together to create a sun-kissed glow that is very natural. The powders are finely milled, so it’s hard to go overboard. The formula is also vegan and cruelty-free. 

Buy at Sephora $32

Best Bronzer for Fair Skin: Maybelline City Bronzer 

If you’re fair and like to use a bronzer to add depth, shade Light 001 is the answer to your prayers. There’s not even a hint of orange; it just gives your skin a nice glow and definition. The powder is really buildable, which is ideal for pale skin, and it has a velvet matte finish thanks to the inclusion of whipped cocoa butter. 

Buy at LookFantastic $12

Best Bronzer for Light Skin: Too Faced Chocolate Soleil Matte Bronzer in Milk Chocolate 

This bronzer looks beautiful both in the pan and on your skin, and because it’s made with real cocoa powder, it smells incredible as well. This buildable bronzer doesn’t pull orange, and the Milk Chocolate shade is particularly great for light skin. The deeper shades are just as good, and all three can be used to add warmth and definition. 

Buy at Macy’s $32

Best Bronzer for Medium Skin: Chanel Soleil Tan De Chanel

This bronzer is on the expensive side, but the hamburger-sized jar will last you a lifetime. While it’s a cream product, it dries down to a powder that doesn’t budge. The beautiful texture buffs right into your skin, and it can be used both to add warmth and sculpt your face. It also looks incredible on your vanity or top shelf. 

Buy at Nordstrom $50

Best Bronzer for Deep Skin: Mented Cosmetics Bronzer 

It’s still frustratingly uncommon to find bronzers that work for dark skin, but Mented is here to change the game. Created by women of color, for women of color, these bronzers are richly pigmented, buildable, and insanely smooth. They’re also enriched with vitamins A and E for skin-care benefits; plus, they’re vegan and cruelty-free. 

Buy on their website $22

Best Bronzer for Red and Brown Undertones: Makeup Revolution Splendor Matte Bronzer 

Chances are you’ve seen these bronzers praised all over Twitter for being one of the few options that cater to women of color across all skin tones and undertones. The reviews back up the tweets, with users being pleasantly surprised by how richly pigmented and easy to work with they are. And the price can’t be beat. 

Buy at ULTA $12

GLAMOUR article

Danessa Myricks Beauty Is Officially Sold At Sephora Now

Danessa Myricks’ eponymous makeup brand kicks off a partnership that’s been a year in the making. You can shop nine product categories, including the Best of Beauty-winning Colorfix, on Sephora’s virtual shelves for glowing, professional-tier looks.

Welcome to Artist Spotlight #42 series on my blog.

Although most of us aren’t wearing makeup as often as we used to, experimenting with makeup and carving out that time for myself has become a major solace for me throughout the past year.

Danessa Myricks Beauty exclusively revealed to Allure that the iconic brand is partnering up with Sephora to launch most of its products on sephora.com. The giant beauty retailer has been watching the brand’s growth for quite a while, and founder Danessa Myricks says the “official courtship” lasted around a year. “From the very beginning, [Sephora has] demonstrated a deep commitment to my long-term success,” Myricks adds. “They’ve followed my journey, knew of all my products, attended my master classes, and were actual customers of the brand.”

Last year was a long-overdue time of retail reckoning spurred by Sharon Chuter’s #PullUpOrShutUp challenge. In addition to sharing statistics on Black employees (especially in leadership positions), major retailers also committed to filling their shelves with more Black-owned brands and partnering with experts in the space to achieve diversity-centric goals with a conscience.

As a small-business owner and Black entrepreneur, Myricks went into initial discussions with Sephora with a certain, necessary level of precaution — but, as you can probably tell, both sides were able to make it work. “I never felt like a box checked off on a quota,” she says. “[Sephora was] thoughtful and present when it was time to have difficult conversations around inclusion and diversity and were mindful of the commitment it takes for a small brand like mine to scale at this level.” 

These initiatives go beyond her own brand, too. “What excited me the most about this partnership is not only will this be possible for Danessa Myricks Beauty, but Sephora has also committed to creating this same opportunity for more female-founded, Black-owned brands as well,” Myricks shares. 

I’m personally stover excited about the prospect of more makeup enthusiasts catching wind of Danessa Myricks Beauty and trying out the line for themselves. Read on to learn about every DMB product that became available at sephora.com as of their launch date, February 26.

Colorfix 24-Hour Cream Color ($18)

These multipurpose cream pigments allow you to create some seriously vibrant, out-of-the-world looks (see above for proof). And the best of news of all: The brand has confirmed that all 83 shades and finishes — Creams, Mattes, Foils, Glazes, Neons, and Nudes — will be eventually be available to shop on Sephora. (For the initial launch, there are 30 shades to dive in on.)

If you don’t know where to start, Myricks recommends a monochromatic look. “With just one drop, you can take your favorite shade and add it to your lips, cheeks, and eyelids,” she says. (Just look at your favorite celebrities, such as Yara Shahidi, for inspiration.) The intense pigmentation works on every skin tone and lasts all day, Myricks adds.

“I think the number-one unexpected way Colorfix is used is as a complexion product,” Myricks says. Colorfix in shades like Phoenix (matte bright orange) and Carrot Top (neon orange) are crease-proof fixes for dark circles and hyperpigmentation. “The tiniest drop immediately neutralizes darkness and sets without bleeding into foundation or concealer,” she adds.

Vision Cream Cover ($28)

Sephora is known to offer tons of product exclusives in the form of jumbo sizes, pop-culture collaborations, and holiday gift sets, so it’s no surprise that Danessa Myricks Beauty is kicking off its Sephora partnership with an exclusive of its own: a value-size version of the Vision Cream Cover for $22 (normally $28). 

“With over 20 years of experience as a makeup artist, one thing I know for sure is everyone wants to look natural, regardless of their coverage needs,” Myricks says. This foundation-concealer hybrid has easily adjustable, sheer-to-full coverage available in 23 shades and six color transformer/additive colors for further customization (i.e. peach to neutralize redness). Infused with moisture-boosting squalane and soothing vitamin E, it glides onto skin like a dream and leaves behind a silky-smooth finish.

You only need one drop of the creamy formula for full-face coverage or a half-drop if you’re using it as a concealer, Myricks says. You can also sheer out the Vision Cream Cover with a hydrating lotion or lightweight oil. As far as application goes, you can play with it however you like. “It’s so finger-friendly but also works beautifully with a sponge or a brush,” she adds.

Dew Wet Balm ($22)

If you’re looking for an instant “glass skin” finish on the fly, Dew Wet Balm will dew that with a single swipe. Available in five luminescent colors (including translucent, rose gold, and bronze), this highlighting balm sinks into skin, rather than simply sitting atop of it. That effect is due to the formula’s hydrating jojoba oil, which lends skin a natural glow. You could say it’s the highlight of 2021 makeup trends.

Vision Flush ($20)

Similar to Colorfix, Vision Flush can also be applied all over the eyes, lips, and cheeks for a subtle, satin-matte wash of color. Choose from 12 shades — including corals, plums, and browns — and sweep the diamond-shaped reservoir tip applicator across your lips or dab onto your lids and cheekbones. Voilà, radiance in a pinch.

Illuminating Veil ($22)

Tap the Illuminating Veil for backup if you want to add major glimmer to your face or body. Whether you wear it on its own or mix it in with your favourite liquid foundation for a dewy finish, this water-based highlighter makes all skin tones glow in no time at all. If you’re short on time, you can effortlessly blend in any of the 12 bronzey, golden, silver, and lavender shades in with your fingers.

Power Bronzer ($26)

An alternative to cakey powder bronzers, the Power Bronzer is a long-wearing cream bronzer that’s impossibly easy to blend and adds a dimensional dose of warmth to your face. All three shades (Deep, Medium, and Light) are perfect for achieving a summery glow — even when you’re stuck indoors all winter long.

Evolution Powder ($24)

Designed with the harshness of flash photography and TV/film lighting in mind, the Evolution Powder blurs the appearance of texture and fine lines with light-diffusing spheres. Dust on a layer of the translucent setting powder or any of the eight tinted shades (including yellow, peach, tan, and bronze) to set your makeup with ease and guard against mid-day shine. 

Hot tip: Sweep the powder in only the areas you experience excess oil with a small makeup brush (aka, precision powdering) if you don’t want to lose your all-over glow.

Light Work Palette I & II ($42)

The Light Work Palettes allow you to layer various highlighting shades so you obtain the exact level of brilliance you desire. Both palettes have six creamy powder shades each, but the “I” edition has cooler rose gold, champagne, gold, and soft white shades, while “II” has a warmer color scheme that incorporates yellow gold, terracotta bronze, cocoa bronze hues. Both, however, contain micro-light-refracting particles that add eye-catching dimension to your face.

Beauty Oil ($30)

Even though it’s spiked with deeply hydrating jojoba, sunflower, and walnut oils, you’ll find the Beauty Oil still manages to be lightweight to the touch. The clear, gold-flecked liquid sinks into skin within seconds to reveal your skin’s natural radiance when it’s worn alone as a skin-care product, underneath complexion products, and mixed with your foundation of choice (just two to three drops will do). It’s especially handy for mature skin.

What are you waiting for? Stock up on all things Danessa Myricks at sephora.com (and in-stores on April 9), and keep your eyes peeled for new and special drops.

ALLURE article

This Clean Brand Wants People With Sensitive Skin to Have Fun With Makeup Too

You’ve probably seen Tower 28’s sunny, beach-inspired products on your Instagram feed. Welcome to Artist Spotlight #24 series on my blog.

After dealing with embarrassing flare-ups throughout her career, while working for some of the biggest brands in the beauty industry, Liu wanted to create makeup products that people with sensitive, compromised skin would feel good about using.

In under two years, Tower 28 has become known for its clean formulas, beach-inspired shades, colorful packaging, and accessible price points.

However, while Tower 28’s cult-favorite SOS Daily Rescue Spray has the National Eczema Association’s Seal of Acceptance, the brand’s products aren’t just for people with eczema or other chronic skin conditions.

“My hope is the products aren’t just for people who suffer from eczema or have problem skin like mine,” Liu tells InStyle. “It’s been fascinating because if you were to look at the people who tag us on Instagram, there’s everything from beauty guru full makeup looks to people who are more into skincare. It makes me so happy because I wanted this brand to be for everyone.”

Find out how Liu broke into the beauty industry, her thoughts on the future of the clean beauty movement, and so much more.

How did you wind up working in the beauty industry? 

My first job out of college was consulting. I didn’t feel an attachment to the work I was doing because once I was done a project somewhere I would leave. I went through what I call my quarter life crisis, and went to business school with the intention of changing careers. I don’t consider myself to be a super glam person or a beauty junkie, but the way people engage with beauty products and the psychology of beauty products has always fascinated me. Putting on makeup can be a confidence boost, and as someone who’s aging and has had compromised skin, I understand that experience. So, I went to USC for business school and did my first internship at L’Oréal with Maybelline. Then I worked at brands like Smashbox and Kate Somerville. All the while, I always knew I wanted to do my own thing but I’m quite a risk-adverse person. The idea of walking away from a job with a decent salary and raising money to start a brand was really scary. In the end, I ended up raising money from friends and family and that’s how I started Tower 28.

What is the inspiration behind Tower 28? 

I’ve had compromised, inconsistent, eczema-prone skin since I was in college. You see it addressed in skincare, but not really in makeup. I really wanted to wear makeup when I had flare-ups, but my biggest fear was making it worse by using products. I also felt self-conscious at work when I was presenting products to people and my hands had eczema on it. I’m sure part of it was in my own head because no one ever said anything to me, but it made me want to create something that could help people with compromised skin who felt guilty or bad about wearing products.

My parents immigrating to America from Taiwan is the second thing that’s inspired the brand. I was born in the U.S., grew up in California, and felt very American, but I still felt a little bit on the outside because I didn’t fit into what was considered the typical standards of beauty. That’s part of the reason why the brand has a beach theme to it. I’ve lived in Southern California near the beach for so long and you don’t just see blue eyes and blonde hair. Tower 28 is a real place on the edge of Santa Monica and Venice, and you could not find a more diverse group of people there. I wanted to tell a different story about the beach, and bring clean beauty to a larger group of people.

California just passed the Toxic-Free Cosmetics Act. As a clean beauty brand founder, how do you think this bill will affect the industry? 

In general, as a wide statement, most businesses will not change unless there’s a real threat to their business. However, I’m happy that it’s happened and I hope it’s the tip of the iceberg. I think the consumer and the demand for clean products what will ultimately change the industry. I don’t think people think this new legislation is strict enough, especially if they’re already using clean products.

What Tower 28 product are you most proud of? 

The product I’m most proud of and personally reliant on, is our SOS Spray. We recently announced that we’re launching a jumbo size on Instagram and all of the comments were from people saying how excited they are. I’ve had this skin problem so long and started the brand not knowing I’d make something that really helps me, and then so many other people. It’s exactly all of the things I wanted to get out of creating a brand. Outside of that, I also think it’s cool that we don’t just have one hero product. We only have a few SKUs, but they’re all pretty productive.

You created Tower 28’s Clean Beauty Summer School Program to support Black-owned beauty brands. Why was this initiative important to you? 

I hope to provide access to mentorship and education at a time where so many Black founders are suddenly being seen and there’s an influx of demand. Since I’ve worked in the beauty industry for 17 years, I’m able to help people connect the dots, find mentors, and hopefully leverage this moment. A huge part of the success I’ve had in my career is due to my network and community in the industry, which in itself is a privilege.

Product Highlights:

Bronzino Illuminating Cream Bronzer

For a natural, streak-free glow, a cream bronzer is your best bet. Tower 28’s buildable formula blends like a dream, thanks to skin-conditioning ingredients like mango butter and calming green tea extract. It comes in two shades” West Coast is a medium bronze with neutral undertones, while Best Coast is a deep bronze with red undertones.

Buy on their website $20

ShineOn Lip Jelly

What do you get when you combine everything you love about your favorite lip balm and gloss? Tower 28’s ShineOn Lip Jelly. The six translucent shades (including this red) offer high shine and hydrate lips — without any stickiness.

Buy on their website $14

SOS Daily Rescue Facial Spray

This isn’t your average refreshing facial mist, the cult-favorite spray is formulated with hypochlorous acid, an ingredient that helps reduce bacteria and inflammation, which in turn, can soothe compromised skin and prevent acne.

Buy on their website $28

BeachPlease Luminous Tinted Balm

There’s no right or wrong way to use this tinted balm. Dab it on your eyelids, lips, and cheeks for a luminous, sheer wash of color. The three available shades are inspired by the warm tones of a Santa Monica sunset.

Buy on their website $20

ShineOn Milky Lip Jelly

Available in four shades inspired by alternative milks, the milky edition of ShineOn Lip Jelly is a level up from the original. It’s infused with apricot kernel and raspberry seed oils to nourish and protect lips from free radicals and environmental aggressors.

Buy on their website $14

INSTYLE article