CoverGirl Launched Clean Fresh, an Affordable, Vegan Beauty Line

The clean beauty market is on track to make $22 billion by 2024. Those environmentally conscious beauty enthusiasts may have already swapped out some of their old products for ones that are better for the planet, but CoverGirl is looking to make the jump to clean beauty easier and cheaper than ever with its newest range Clean Fresh.

Clean Fresh is formulated without talc, parabens, formaldehyde, phthalates, mineral oil, or sulfates, according to a press release. It’s also completely vegan, and since it’s CoverGirl, we also know it’s cruelty-free and doesn’t test on animals.

The range is made up of four new products: Skin Milk Foundation, Cream Blush, Cooling Glow Stick, and Lip Oil. Together, they’re designed to let you create a full face of makeup — perhaps your first full face of entirely cruelty-free/vegan/clean makeup.

First up is Skin Milk, a liquid foundation that uses coconut and aloe for a dewy, moisturizing finish. It’s launching in 14 shades with an even split along the shade spectrum. Once your foundation is on, you can go in with the Cooling Glow Stick. Choose between four shades of shimmery pink designed to highlight cheekbones or anywhere else in need of some sparkle. Add color with the cream blush, then finish up the look with the high-shine, tinted lip oil.

CoverGirl Clean Fresh Cooling Glow Stick ($11)

CoverGirl Clean Fresh Skin Milk Foundation ($12)

CoverGirl Clean Fresh Cream Blush ($11)

CoverGirl Clean Fresh Lip Oil ($11, available exclusively at CVS)

Covergirl Clean Fresh Hydrating Concealer ($10)

Covergirl Clean Fresh Pressed Powder ($11)

Covergirl Clean Fresh Mascara ($11)

Covergirl Clean Fresh Prep & Set Water Mist ($10)

ALLURE article

Brands That Aren’t Cruelty Free Anymore And Vice Versa

Brands That Are Now Cruelty-Free

– Covergirl – announced on November 5, 2018, that they changed parent companies and pulled their stock from selling in China (read more here)

– Stila – since 2017 (read more here)

– Charlotte Tilbury (update) – there was some confusion regarding the stand of the brand, as they were selling in China where customers can touch the products but order online only, which would make the brand cruelty-free by Logical Harmony standards; they have stopped doing this completely

– Smashbox – pulled their stock from China over the past couple of years (read more here)

* Fenty Beauty – the brand sells in areas of China where animal testing is not required, however, some people still will not consider the brand to be cruelty-free due to this ambiguous practice (read more here)

Brands That Aren’t Cruelty-Free Anymore

– NARS – started selling in China to increase their consumer market a couple of years ago (read more here)

– Wet’n’Wild – in 2019 they were caught in odd practices: some of their products are manufactured in China (which doesn’t require pre-market testing) but they can be tested at any time post-market (read more here)

– Physicians Formula – owned by the same company as Wet’n’Wild, and exhibit the same procedure as that brand (read more here)

Here is my original post from several weeks ago about cruelty-free brands:

Video referenced
Logical Harmony
Cruelty-Free Kitty
Harper’s Bazaar

Do you know of any other brands that changed their cruelty-free status?
Do you shop only cruelty-free brands or any brand?
Let me know in the comments below!

Common Cruelty-Free Beauty Brands

It is understandable why being a cruelty-free beauty brand pays off for both the brand and the consumer. The evolving awareness of animal cruelty is making the consumer navigate more towards cruelty-free brands that:

  1. Do not test on animals;
  2. Do not include Carmine (crushed bugs) as an ingridient for red pigments;
  3. Do not use mink (and other) furs in false eyelashes;
  4. Do not sell in China, where animal testing is mandatory to sell to Chinese consumers.

… and more.

According to PETA (People for the Ethical Treatment of Animals), as of December 11, 2019, cruelty-free beauty brands include:

Watch Out! There have been three changes made in the industry since then:

  1. Kat Von D Beauty underwent a rebrand and is now called KVD Vegan Beauty, however, they do still maintain a cruelty-free status;
  2. Wet n Wild brand has found themselves in a huge scandal regarding their cruelty-free status, as they were spotted in China (a country that requires mandatory animal testing), which sent many beauty lovers into a frenzy and made them stop purchasing from the brand.
  3. Physician’s Formula was found selling in China, secretly. Therefore, they have lost their cruelty-free status.

If animal testing and a cruelty-free status is something that is important to you – please do your research and find the most recent and credible information (some brands can be deceptive and advertise as something they are not).

Here are the three best resources for information about cruelty-free status for many brands:

  1. PETA
  2. Cruelty Free Kitty
  3. Leaping Bunny

Last bit to remember to easily identify if a product is cruelty-free or not – check out the sides of the packaging for a symbol of a bunny that looks like one of these: