Euphoria’s MUA, Doniella Davy, also known as Donni Davy, is launching her own brand inspired by the edgy makeup looks she created for the HBO series.
And it’s about time—it’s only season two, but beauty fans have been talking about the characters’ makeup since the show debuted nearly three years ago.
Davy’s new brand is Half Magic Beauty—and its Instagram is still a bit secretive. Davy posted on her personal IG:
“For the past two years and while filming Season 2, I’ve been secretly working on creating the makeup line of my literal DREAMS. I couldn’t be more completely over the moon thrilled out of my mind to introduce Half Magic.”
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More About Half Magic Beauty
According to Half Magic’s Instagram bio, Davy is working on the line with A24, Euphoria’s production house.
Half Magic’s website is black, like its IG, but gives us a few hints, stating:
Something weird and beautiful is brewing.
Space cowboy or glitter queen? Belle of the ball or neon boy next door? Bold or bolder? Follow your creativity down the rabbit hole and shape-shift into today’s version of you with HALF MAGIC.
The Makeup On ‘Euphoria’
Rue (played by Zendaya) and Jules (Hunter Schafer) first made headlines during season one with their glittery eyes—and the looks even inspired at Ulla Johnson’s show during New York Fashion Week, back in 2019.
Cassie (Sydney Sweeney) was once covered in sapphire and teal gemstones. Maddy (Alexa Demie) often rocks neon eyeliner, and Kat (Barbie Ferreira) once wore sheer red eyeshadow. Take a look at these looks at others at Byrdie.
How does Davy create these looks? She’s a fan of several brands, including Colourpop palettes for bold eyes, Make Up For Ever’s Star Lit Diamond Powder to highlight—and MAC’s 212 Flat Definer Brush is essential, Allure reports.
The makeup look in the photo above, right, is Kat. Davy posted the photo on IG, stating:
“Along with Barbie Ferreira’s input and insight into Kat, Alexandra French & I used the super inspiring color palette of Heidi Bivens’ costumes to base Kat’s looks on. Brown liner and gloss felt like the necessary counterpart to Kat’s 1990s hair moment by Kimble Haircare.”