The Best Drugstore Eyeliner for Every Makeup Look

Eyeliner is a makeup bag staple for a reason: that seemingly simple line traced around your eyes makes a statement. Heck, the use of eyeliner dates as far back as 10,000 BC across Mesopotamia and Ancient Egypt where that statement read, the thicker the lines, the higher your status. Thankfully, in today’s modern world, finding a quality eyeliner doesn’t require a high standing status—or a splurge for that matter. One stroll down the drugstore aisles will reveal dozens of eyeliner options to meet the needs of beauty professionals and first-time liners alike; many of which have also lined the eyes of celebrities like Emma Stone, Camila Cabello, and Sofia Vergara.

But truth be told, the right eyeliner can mean the difference between crisp, lined definition, and a smeary, smudgy mess. That’s where we helped cut through the beauty clutter and rounded up a collection of editor- and makeup artist-approved drugstore eyeliners that you can rely on for any makeup look.

If you’re searching for a great everyday product, Revlon Colorstay Eyeliner received the best overall for its waterproof formula, always sharp tip, and wide range of colors—from neutrals to jewel tones.

From classic pencils in unexpected vibrant colors, to liquid and gel liners that hold up to the elements, these drugstore eyeliners are proof that it doesn’t take a designer liner to master a gorgeous eye makeup look.

Best Overall: Revlon ColorStay Eyeliner

What We Love: This creamy, waterproof liner has a built-in sharpener so you’ll always have a fine tip for easy lining.

What We Don’t Love: You will need a good makeup remover and gentle rub to take it off.

There’s a reason—scratch that—many reasons—why this eyeliner is a beloved favorite among beauty professionals and novices alike, and earns the top spot on our list. The hybrid design combines the precision tip of a twist-up pencil, with the ease-of-use of a traditional pencil liner. The dual-ended pencil houses a creamy, waterproof formula on one end, and a blending tip on the other, which also pops out to reveal a tiny, shreds-free sharpener for an extra-fine point. The pencil glides on smooth making it ideal for everything from simple lining to graphic swooping, and stays put until you decide to wash it away.

Type: Mechanical pencil | Color Range: 8 shades | Waterproof: Yes

Best Pencil Liner: L’Oreal Voluminous Smoldering Eyeliner

What We Love: The soft, jet black pencil is intensely pigmented for dramatic lines.

What We Don’t Love: This pencil is only available in one shade.

This classic pencil liner strikes the delicate balance of having a just-soft-enough tip that is perfect for strategic smudging, without turning smeary and messy. “While sometimes we’re looking for a pencil that doesn’t move, we also might want something smudgy and sexy,” makeup artist, Ashleigh Ciucci told InStyle. “This pencil is super soft and creates nice density but it blends out effortlessly for a smoky liner look,” she adds. While the dark kajal pencil is only available in an inky black shade, it’s an intense black that’s perfect for a smoldering eye makeup look.

Type: Pencil | Color Range: 1 black shade | Waterproof: No

Best Liquid Liner: Milani Stay Put Matte 17 Hr Wear Liquid Liner

What We Love: The deep matte pigment is intensely bold at first swipe and holds up well to moisture.

What We Don’t Love: It doesn’t have the finest point for precision lines.

There’s something about the two-piece ink pot and applicator design that makes this drugstore eyeliner feel exceptionally fancy as you apply it. The rich pigment goes on smooth and dries in seconds, so that meticulously traced line remains smudge-free from the minute it hits your face. The pretty matte finish adds a softer, understated effect to the eyes that pairs well with bold shadows, and the long wear pigment lives up to its all day (and night) promise without so much as a crease, crack, or smear.

Type: Liquid | Color Range: 4 dark shades | Waterproof: Water-resistant

Best Ink Pot: e.l.f. cream eyeliner pot

What We Love: The creamy pigment is rich and inky, but sets in seconds and won’t smudge.

What We Don’t Love: It requires a fine point eyeliner brush for application.

If winged eyeliner is your beauty mantra, this gel-pot gives you ultimate control so you can pack as much (or as little) pigment onto your brush as you need. The rich cream-gel formula is silky smooth, making it easy to manage how thick, thin, subtle, or dramatic your eyeliner looks. A single pass of any one of the three highly pigmented shades (black, brown, and teal) delivers intense color payoff. Plus, the long-wear formula holds up impressively well through anything, including happy tears and hot yoga.

Type: Gel | Color Range: 3 shades | Waterproof: Water-resistant

Best Gel Liner: CoverGirl Ink It Perfect Point Plus Eyeliner

What We Love: The mechanical twist-up pencil gives you a fine tip for every use.

What We Don’t Love: The color selection is limited to only two shades, black and brown.

Here’s a tried-and-true eyeliner that strikes the goldilocks ideal. Its texture is just soft enough for an easy glide application; the tip, just fine enough to master a precise tightline or dramatic wing; and the formula sets just fast enough, so lines remain crisp without any bleeding. However, you also have just enough time to buff or blend for a sexy smudge. The twist-up mechanical pencil ensures a precise tip for every application and its waterproof-ability is a notch above the rest.

Type: Mechanical gel pencil | Color Range: 2 shades | Waterproof: Yes

Best Longwear: Rimmel Exaggerate Waterproof Eye Definer

What We Love: The smooth glide formula traces a fine, yet bold line with one pass.

We Don’t Love: The long-wear waterproof formula is difficult to remove.

If you’re looking for a sharp line that you don’t have to continuously trace over for bold, striking color, this retractable twist-up pencil delivers. The dual-sided liner hosts a creamy gel formula on one end, with a built-in smudger on the other, which comes in handy for subtle blending when you’re going for a softer, blurred effect. The soft tip glides on like a dream without dragging or tugging, and once the lines set, it’s there until it meets a good makeup remover and a bit of rubbing.

Type: Mechanical gel pencil| Color Range: 8 shades | Waterproof: Yes

Best Felt Tip: NYX Epic Ink Liner

What We Love: The fine, flexible, pointy tip is ideal for precise lines and effortless wings.

What We Don’t Love: The inky formula has a longer dry time.

The flexible, paintbrush-like tip makes this liner stand out from the pack, and with good reason: it allows for an ease of use that makes cat-eye flicks and graphic, winged swoops completely effortless, no matter your beauty skill level. You’ll need to wait a good 20 seconds for the pigment to set before any fussing, but once it dries that crisp liner look will remain sharp and defined all day. The glossy hue is also rich enough that all you need is one coat for striking definition around the eyes.

Type: Liquid | Color Range: 2 shades | Waterproof: Yes

Best Cruelty-Free: Wet n Wild Mega Last Breakup-Proof Liquid Eyeliner

What We Love: The pigment gradually dispenses as you line for added control.

What We Don’t Love: The marker tip can dull over time.

This eyeliner looks more like a fine-tipped marker than a traditional pencil liner and that’s exactly what makes it special. The marker is thicker than most liners and sits comfortably in your hand, allowing for better control which is especially helpful for more novice makeup do-ers. “I love this marker’s fine point, it glides on smoothly and is blacker than black,” Ciucci told InStyle. The feathery tip is fed by a mini built-in ink tank that dispenses a steady flow of pigment as you line, helping with an even application. “The real selling point for this baby is that it’s beyond waterproof and doesn’t pill.”

Type: Liquid | Color Range: 1 black shade | Waterproof: Yes

Best for Cat Eye: Maybelline Tattoo Studio Liner

What We Love: The gel liner is sharpenable and available in a nice array of shades.

What We Don’t Love: The formula sets fast, posing a challenge for smokey eye looks.

This unique gel-pencil liner delivers the best of both worlds: a silky gel-like formula paired with a pencil-like fine tip. Unlike most twist-up gel liners, which fall short in delivering an ultra-sharp tip, this gel pencil is sharpenable, giving you a precise point for easy lining and allowing you to better control the thickness of the lines for more dramatic cat eye styles.

It also swaps the drier, waxier pigments of a traditional pencil liner with a rich, creamy gel that glides on smooth, saturated with color, and stays put, even along the waterline. It has a wide shade range of nine colors, in classic and playful hues.

Type: Gel| Color Range: 9 shades | Waterproof: Yes

Best Color Variety: Pixi by Petra Endless Silky Eye Pen

What We Love: The liner is available in tons of colorful shades and different finishes.

What We Don’t Love: This pencil requires frequent sharpening to maintain a fine tip.

The super-soft liner glides on smoothly and gives just enough time to smudge out for a sexy, smokey effect before it dries and sets for hours. It’s also available in a playful variety of vibrant and classic colors, which includes shiny, matte, and shimmer finishes, at an inviting price point that encourages experimentation. The creamy texture makes it especially comfortable for tracing along the waterline without tugging or poking at the delicate eye area, but you will need frequent sharpening to keep a fine tip for precision lining.

Type: Pencil | Color Range: 23 shades | Waterproof: No

Best for Waterline: NYX Professionals Slim Eye Pencil

What We Love: This intensely pigmented liner comes in an impressive range of classic and vibrant shades.

What We Don’t Love: The formula is not waterproof.

One pass of this superior pencil liner is enough to recognize it’s a cut above the other pencils of its kind — and at a fraction of the price. The vibrant range of ultra-pigmented liners are formulated with coconut oil which keep the pencil tips silky enough to glide along the delicate waterline without poking, tugging, or pulling. It also has impressive staying power so it won’t disappear after you blink. The $5 price tag is reason enough to add a pop of color to your makeup bag, and the vibrant mint green, baby blue, and purple liners will serve as a welcome change from classic black and brown.

Type: Pencil | Color Range: 24 shades | Waterproof: No

Best for Sensitive Eyes: Neutrogena Nourishing Eyeliner

What We Love: It’s formulated with conditioning olive oil and shea butter that won’t irritate the eye area.

What We Don’t Love: The creamy texture can smudge on oily lids.

Nourishing isn’t typically a word we associate with eyeliners but we’ll admit, this formula lives up to its name. The creamy tip contains olive oil and shea butter that gently conditions the delicate area as you trace with it, so you don’t experience any creasing or cracking from dry skin. The formula is also made to not irritate sensitive eyes and skin.

While the color selection is limited, the shades feature light-diffusing pigments which appear as a soft, subtle shimmer that, once applied, highlight the whites of your eyes for a more defined gaze. The built-in sharpener and smudger on the opposite end of the pencil also make for easy lining.

Type: Gel | Color Range: 4 shades | Waterproof: No


What to Keep in Mind 

Eyeliner Type 

Eyeliners come in many different forms, each with their own unique benefits when it comes to control, precision, and ease-of-use. There are traditional pencils which require frequent sharpening to maintain a point, and mechanical or twist-up pencils with a gel-like formula that sometimes have a built-in sharpener. You can also find liquid or cream pigments in pots that require a fine liner brush for application. These formulas tend to be for more advanced makeup wearers.

Finding the right pigment type (kohl, kajal, liquid, gel, or cream), and application mechanism (pencil, pen, felt tip, or brush) to match your comfort level and preferred style will make for easier application.

Formula 

Identifying the right formula for your eye makeup look will help guide you to the best result. If you’re looking to achieve a smokey effect, you’ll want to look for softer, creamier formulas that allow time for blending and buffing, but will also set so you’re not left with a smudgy mess. There are also long wear and waterproof formulas that promise to hold up through hot days, sweaty workouts, or marathon nights. In that case, look for a formula that sets quickly and won’t wipe away at the first sign of moisture.

Finish 

The finish of an eyeliner might seem like a subtle detail (as compared to the finish of an eye shadow), but shiny, matte, or shimmery liner can make a big impact on your overall look. Matte liners offer an understated definition, while shiny and shimmery liners can create a dramatic, eye-catching effect. In the end, choosing the finish comes down to personal preference.

INSTYLE

Drugstore Concealers That Will Leave You Looking Restful

e.l.f. Cosmetics 16HR Camo Concealer

The creme de la creme of drugstore brands, E.L.F Cosmetics’ Camo Concealer has a creamy formula and perfectly designed applicator, plus two different finishes—hydrating and matte—that puts your favorite high-end one to shame. 

Neutrogena Healthy Skin Brightening Eye Perfector, SPF 25

Vitamin E, antioxidants, chamomile, and soy work to brighten and depuff those pesky bags under your eyes, while the flow-through brush applies the perfect amount of product for flawless coverage. 

Wet n Wild Mega Last Incognito AllDay Full Coverage Concealer

The sorcery this concealer does makes it hard to believe it’s only $4. This drugstore staple is full-coverage, so it can be used without foundation to conceal impurities and blends seamlessly with your other makeup players. 

L.A. Girl HD Pro Concealer

Everyone has had a LA Girl concealer at one point in their life because it’s just that good. A little goes a long way with this concealer. Plus, it has an expansive shade range so you’ll be able to highlight, concealer, and contour with multiple shades.

Milani Conceal + Perfect Longwear Foundation + Concealer

To be a regular full-coverage concealer is one thing. But Milani conceals while nourishing the skin with hyaluronic acid, shea butter, olive fruit oil and more. 

L’Oréal Infallible Full Wear Waterproof Concealer

If you’re a fan of the foundation, the concealer will be your new favorite. The applicator is large enough to help you sculpt all over your face. You don’t have to worry about it separating because it’s also water-resistant and transfer-resistant.

Revlon PhotoReady Candid Antioxidant Concealer

A concealer with anti-blue light ingredients? Revlon spoke to the social media influencer in all of us. No need to worry about dark circles or puffiness, this concealer erases it all. 

Maybelline Fit Me Concealer

This concealer hides blemishes but allows for the real you to shine through with it’s light-but-effective coverage. Reviewers suggest using a darker shade as contour and a lighter shade as a highlighter because the formula works so well together.

NYX Professional Makeup Hi Definition Photo Concealer Wand

Photoshop in a tube. The full coverage formula can cover the worst of breakouts and rivals Nars’ cult-favorite concealer, but at a fraction of the price. It goes on smooth without caking under your eyes, which is a major indicator of a great concealer. 

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

Dark circles disappear with this concealer thanks to Gogi berry that brightens the under eye area and leaves your face illuminated for up to twelve hours. Tip: Spend the other twelve hours in the day sleeping to get rid of those dark circles for good.

Revlon ColorStay Concealer

The salicylic acid in Revlon’s ColorStay concealer is a pimple’s worst enemy as it eliminates blemishes in no time. Treatment plus coverage equals happy skin. Cover up now then say goodbye to your zit for good.

ELLE

Drugstore Makeup Dupes That Are Just As Good As Luxury

Drugstore makeup dupes are everywhere. If you’ve got your pulse on the beauty industry or scrolled any TikTok beauty threads lately, you’ve likely heard makeup lovers rave about cult favorites like Nars Creamy Concealer, Charlotte Tilbury Flawless Filter, or the Fenty Beauty’s Gloss Bomb. And just in case you’re wondering, these makeup products are as good as they say. But stocking up on these high-end holy-grail finds can get expensive.

The good news: There are often drugstore products that do a comparable job at half the price—you just need to know which ones are the hidden gems. 

Foundation

Nars Light Reflecting Foundation gives you a natural finish. Although it’s a splurge, the flawless base layer and full coverage are well worth the price.

L’Oreal Infallible gives you a great matte finish. You might be worried that a foundation that holds this well will be heavy, but we find it to be breathable and lightweight. It goes on smoothly (and once you apply it, it’s there to stay for the long haul). 

Filter

Charlotte Tilbury has become one of the most popular beauty brands over the past few years, and the Flawless Filter is particularly famous on #beautytok. It provides sheer coverage, a beautiful glow, and it’s a great foundation for oily skin. 

According to TikTok’s Mikayla Nogueria (and other makeup influencers), E.L.F’s Halo Glow Liquid Filter is an exact dupe for the CT’s Flawless Filter. She says, “There is pretty much zero difference.” If you’re looking to save money on this step of your makeup routine but still want a glowy, sheer look with adaptable shade coverage, try the E.L.F. option.  

Concealer

Nars’s radiant creamy concealer seems like everyone’s go-to concealer, especially for dark circles. When shopping for a new concealer, my Sephora advisor pointed me into Nars territory. The product lives up to its name and is indeed creamy. It goes on easily and conceals for hours at a time without having to reapply. 

When it comes to drugstore products, Revlon is one of the best drugstore brands. Its Photo Ready Candid concealer is one of the best drugstore concealers because it provides long-lasting and brightening coverage. You can build it up or use it sparingly for light application, and similar to the Nars version, it has a creamy formula.

Blush

If you’re looking for a glowing, bright blush, look no further than Ilia’s multi-stick. It brightens cheeks with beautiful pink and red hues, and the shades can be layered depending on how many colors you’re looking for. The wide range of colors means there are options for many different skin tones. Bonus: You can use it as a lip tint or eyeshadow if you want.

Fan-favorite E.L.F makes a similar multi-stick that makes for a great blush. This blendable stick goes on easily for a shimmery finish, and the product is so creamy that it’s almost indistinguishable from its luxury sister. And, similarly to Ilia, this stick can be used for more than just blush.

Mascara

Lancôme’s Lash-Lifting and Volumizing Mascara helps you achieve that false-lash look with the swoop of a wand; it’s a high-end mascara that will help lift and lengthen your lashes. It stays on long and doesn’t smudge.  

A few months ago, I wandered into Ulta before a wedding, needing a great mascara—but I wasn’t looking to spend a lot. The Ulta advisor immediately brought me the Lash Princess False Lash Effect Mascara and WOW—I was impressed. It’s been my go-to for dramatic, long lashes ever since. My lashes appear 10 times longer, and the formula goes on clump-free. I recently got my makeup done professionally and was delighted to see the makeup artist was using this product too.  

Eyebrows

Anastasia Strong Hold Brow Gel has grown in popularity as folks try to achieve the “clean girl aesthetic.” This brow gel does a great job of wisping brows up and making sure stray hairs stay in place.

When it comes to brow gel, the most important aspect is that eyebrows stay where they need to stay. The E.L.F. Cosmetics Brow Lift won a 2022 Health Beauty Award this year because it helps brows stay put all day long. The gel goes on smooth and clear and stays on all day. 

Eyeliner

Cult-favorite Stila eyeliner is a classic for a reason. This liquid liner stays put all day long and stays on through sweat, tears, rain—you name it. 

Maybelline’s budget-friendly eyeliner gives us a similarly thin tip and lasts for hours. The pen applicator makes it easy to do a super-thin line, or layer it for a thicker, more dramatic look.

Eyeshadow

Tarte’s Tartelette Eyeshadow Palette features both matte and shimmery neutral hues. With colors that look good on pretty much everyone, this palette is highly versatile. Meanwhile, Amazonian clay in the formula makes the shadows smooth without being chalky.

NYX’s eyeshadow palette features almost identical neutral colors for a fraction of the cost, and the blendable formula allows for easy application. And the 16 colors (Tarte only has 12!) make it easy to use this for everyday wear, a night out, and everything in between. 

Lip Gloss

One of the many gifts that Rihanna has blessed us with is Fenty Beauty, and the Gloss Bomb Universal Lip Luminizer helps you achieve Riri’s glossy lip look in a single swipe. 

But I’ll be honest: Lip gloss is one of the places I look to save money in my makeup routine. I am usually reapplying it a few times throughout my day (after meals, after happy hour, you get it). Beauty By Artrice on TikTok let me in on a great secret: Revlon’s Super Lustrous The Gloss is an amazing, affordable version of Fenty’s Gloss Bomb. The shades are great, leave lips shiny, and don’t break the bank.

Lip Balm

Absolutely no other lip balm can touch La Mer The Lip Balm. Yes, it has a hefty price tag, but if you have inherently dry skin, it’s so worth it. While you often have to reapply lip balm, this product is so moisturizing that you will find yourself using it sparingly. Its glossy finish is a nice cherry-on-top too. 

That said, Aquaphor lip balm never disappoints. This multipurpose balm is a classic because of its intense hydration powers. At just under $5 and available on Amazon, it’s a must-have for any person looking for softer, more moisturized lips.

Bronzer

While shopping at Sephora once, I asked a beauty advisor if they had a popular bronzer in stock; they did not, but she pointed me in the direction of Rose Inc and said that this would be the next viral product. I immediately bought it, and the purchase did not disappoint. I apply Solar Infuzion Moisturizing Cream Bronzer around the frame of my face and cheekbones, and it gives me the perfect bronzed look. It’s a cream bronzer rather than powder, and its creamy texture makes it easy to add layers or keep it simple. 

But Physicians Formula takes drugstore bronzer to a new level. The ingredient-conscious brand created a bronzer that is lightweight and buttery. Similar to Rose Inc, it’s easy to apply and leaves you looking like you just returned from that yacht trip in Mykonos.

Highlighter

Selena Gomez is one of the many celebrities that have recently come out with makeup lines, but she seems to have done something right: Rare Beauty continues rising in popularity and has become a favorite of makeup connoisseurs. The Positive Light Liquid Luminizer Highlighter provides a nice glow without being too shiny. Thanks to its applicator stick, it goes on smoothly and is a great finishing touch for any makeup routine.

Made with shimmering pearl pigments, Wet n Wild MegaGlo Liquid Highlighter offers a similar buildable glow. For a fraction of the price, it helps me shine in all the right places and complements any foundation and blush I pair it with.

Sunscreen

The most important part of any makeup routine? A high-quality sunscreen. Dermatologists and makeup artists agree that SPF is an essential step, and EltaMD’s formula is lightweight, non-greasy, and blends easily under makeup. (If you want skin care and makeup all in one, they have a tinted sunscreen version as well!)

Aveeno’s face SPF is just as refreshing and lightweight as EltaMD’s solution. This SPF is made with nourishing prebiotic oats to help you feel moisturized and protected under your makeup. It’s non-greasy (goodbye, oily skin!), hydrating, and will help you save a few bucks while protecting your skin.

SELF

The 12 Drugstore Foundations That Look Like Filters

Here, find the 12 best drugstore foundations you can buy. Plus, keep reading for some more expert advice from makeup artists.

BEST FOR ENLARGED PORES Maybelline Fit Me Matte + Poreless Liquid Foundation

This foundation is a classic for all the right reasons. It dries down into a matte finish that blurs pores and lets the skin look healthy and natural. It’s a great option for oily skin, since it uses clay to absorb excess oils.

BEST FOR ACNE-PRONE SKIN L’Oreal Makeup Infallible 24HR Fresh Wear Foundation

Normally, breakouts and makeup don’t go well together. But this foundation uses ingredients that won’t clog your pores. Plus, this foundation is super long-wearing, thanks to its oil-absorbing properties that make sweat and rain non-issues.

BEST FOR LIGHTWEIGHT FULL COVERAGE e.l.f. cosmetics Flawless Finish Foundation

If you want a full coverage foundation that doesn’t look too cakey, this is a great option. The formula is incredibly lightweight, but will give you an even complexion that still looks natural.

BEST FOR DRY SKIN L’Oreal True Match Nude Hyaluronic Tinted Serum Foundation

The latest TikTok viral product, this lightweight, serum foundation is ideal for anyone who wants to achieve glowing, hydrating skin without packing on too much product. This foundation uses hyaluronic acid to deeply hydrate the skin.

BEST FOR GLOWING SKIN Covergirl Clean Liquid Foundation

For a full coverage foundation that still lets the skin look dewy and fresh, look no further. This foundation won’t clog your pores, but is so creamy and hydrating that it makes blending an absolute dream.

BEST FOR FINE LINES Covergirl Simply Ageless 3-in-1 Liquid Foundation

This isn’t just a foundation, it’s a skincare product. Designed for aging skin, Olay and Covergirl collaborated to create this creamy foundation infused with hyaluronic acid and vitamin C to make sure the skin is looking hydrated and glowing, with or without makeup.

BEST FOR SELFIES Wet n Wild Photo Focus Foundation

This foundation was designed so that everyone’s skin can look camera-ready. Whether you’re on set of a photoshoot or taking a selfie on the way to work, this creamy, lightweight foundation will make sure you look your best.

BEST FOR OILY SKIN Revlon ColorStay Matte Finish Foundation

For oily skin types that are on the hunt for a long-wear, matte foundation, look no further. This product controls oils and creates an even complexion that is protected with SPF15.

BEST FOR BUILDABLE COVERAGE L’Oreal True Match Super-Blendable Liquid Foundation

Looking for a foundation that blends in with your skin perfectly? Not only does this product contain no pore-clogging oils, but it’s also incredibly versatile. It layers beautifully, so you can create either a sheer finish look, or build up to full coverage if you so desire.

BEST FOR SMOOTH SKIN Rimmel Stay Matte Foundation

If you want to feel poreless and smooth like a bay seal, this foundation can get the job done. It dries down to a satiny matte finish, leaving your skin feeling soft and smooth. Plus, for only $2, you can gift one to every person you’ve ever met.

BEST FOR FULL COVERAGE Milani Conceal + Perfect 2-in-1 Foundation + Concealer

This foundation is so full coverage that you won’t even need to add concealer. And with over 40 shades, you can definitely find one that suits you. If you’re not a full coverage person, you can also use this product as a jumbo-sized concealer.

BEST FOR WRINKLES Neutrogena Healthy Skin Anti-Aging Perfector

Don’t be fooled by the tint, this product is more about the skin than it is about makeup. With retinol and SPF 2o, this product targets signs of aging like dark spots, fine lines, and wrinkles to give your skin a youthful glow.


FAQs

What makes a great foundation?

Something that everyone can agree on is that they want their foundation to make their skin look its best and last as long as possible,” says Tricome. “You achieve great skin with a variety of finishes, whether that is more matte or more of a dewy finish. I think more dewy, glowy foundation finishes are currently more popular with consumers. Everyone is very into skin looking like skin and having a radiant finish as opposed to super matte.”

Are there any tricks to making foundation look its best?

Skin prep is the MVP here,” says Moore. “Freshly washed face with a moisturizer with hyaluronic acid daily works wonders. While applying foundation, I warm the foundation up on the back of my hand. I use a dampened Beautyblender so the foundation applies more smoothly.” Using a primer can also help, adds Tricome. “If you are using a primer, like skincare, you want to make sure it is fully settled into the skin and interacts well with your foundation. If you are using a water-based foundation, a silicone-based primer is not going to work in combination with that product.”

When buying a drugstore foundation, are there any tricks to shade match? 

Know your undertones, this can make all the difference when choose a shade,” says Moore. “Also, make sure you match your face and not your hand. If you can swatch on the side of your cheek or jawline this is best, but if you’re not able to, try holding the bottle to your face. And if you get it wrong you can always exchange for another shade!”

ELLE

The 14 Best Tried-And-True Drugstore Mascaras

Whether you’re going full glam or in the mood for a more natural look, mascara can really bring any makeup look to life. Finding the perfect mascara for you can be a little tricky since there are so many out there. While higher-end mascaras may seem more promising, you’d be surprised by the impressive formulas and lasting effects of mascaras found in the beauty aisle of your local drugstore. What’s more, they provide the same results as any Chanel, Dior, and Charlotte Tilbury mascaras out there– just at a more affordable price.

BEST FOR EXTRA VOLUME : Mega Volume Mascara by Wet n Wild

  • Doesn’t clump
  • Cruelty-free
  • Affordable price
  • You may need to use multiple coats

You’re bound to receive lash envy with this mega-volumizing mascara complete with a full spiral fiber brush. Your lashes will not only look thicker and fuller but they will also be moisturized and nourished with vitamin E.

Voluminous Original Mascara by L’Oreal

  • Builds lashes evenly
  • Comes in a variety of shades
  • Not waterproof- the colored shades may run down your face from tears or sweat

Ready for full, dramatic lashes? The L’Oréal Paris Voluminous Original Mascara helps to build your lashes five times their natural thickness. You won’t have to worry about clumping or buildup with its wand, which separates and hugs every lash for a bold look.

BEST FOR CLEAN BEAUTY : Lash Blast Clean Volume Mascara by Covergirl

  • No smudging
  • No clumping
  • Thick bristles
  • Hard to hold handle

Argan and marula oil condition your lash while the vegan formula works to create the high-volume lash look of your dreams.

CULT-FAVORITE : Lash Sensational Sky High Mascara by Maybelline

  • Volumizing
  • Waterproof
  • Hard to remove
  • Clumpy

This viral TikTok mascara features a lightweight formula that won’t cause any flaking or smudging. The mascara is designed with an exclusive flex tower brush that will reach every single lash no matter the length.

BEST FOR A SPIDER EFFECT : Big Mood Mega Volume & Lifting Mascara by e.l.f. Cosmetics

  • Affordable
  • Lasts all day
  • Hard to apply with brush handle

Get big, bold lashes in one stroke. Infused with jojoba wax, this e.l.f. Cosmetics mascara has a smooth, creamy formula that helps hold your lashes’ curl. It will plump and lift your lashes and last all day. It’s also smudge and flake-resistant.

BEST FOR SHORT LASHES : Telescopic Original Lengthening Mascara by L’Oreal

  • Lengthens
  • Applies evenly
  • Difficult to remove
  • Dries out quickly

Short stubby lashes are a thing of the past, thanks to the L’Oréal Telescopic Mascara. This drugstore gem lengthens even the shortest lashes and has a smooth formula that applies easily and smoothly, providing you with a desired clump-free result.

BEST FOR LAYERING : Lash Princess False Lash Effect by Essence

  • Lengthens
  • Adds volume
  • Sticky texture

The Essence Lash Princess mascara features a fiber brush wand that will give your lashes a dramatic volume while achieving a sculpted length. It’s a no-hassle application as it won’t clump up or leave product build-up.

BEST FOR FULLNESS : Lash Stiletto Ultimate Length Mascara by Maybelline

  • Applies evenly
  • Good applicator
  • Dries out quickly
  • Flakes

After one application of the Lash Stiletto mascots, your eyes will look brighter and wider. The mascara’s formula includes pro-vitamin B-5, which conditions and smooths your lashes to help them shine.

BEST FOR LENGTHENING : Mega Length Mascara by Wet n Wild

  • Cruelty-free
  • Increases definition
  • Multiple applications to see results

If you’re looking to increase definition and give yourself longer lashes instantly, Wet N Wild has you covered for just $3. This wand allows for precise application and hugs every lash from root to tip, encouraging optimal length.

BEST AFFORDABLE OPTION : Volumizing Mascara by e.l.f. Cosmetics

  • Doesn’t clump
  • Stays on throughout the day
  • Heavy formula
  • Hard to remove

The e.l.f. Cosmetics Volumizing Mascara adds volume to create fuller, thicker-looking lashes that will widen your eyes. Apply the product to your eyelashes from root to tip and work in a zig-zag motion to fully coat your lashes for the best result.

BEST FOR SUBTLE VOLUME : Great Lash Washable Mascara by Maybelline

  • Gives you volume and definition
  • May transfer to skin after drying

Considered America’s favorite mascara, the formula of the Great Lash Washable Mascara glides on seamlessly to build healthy lashes. This mascara will give you a natural volume and will easily become a staple waterproof mascara in your makeup routine.

BEST FOR EASY REMOVAL : Full ‘N Soft Washable Mascara by Maybelline

  • Applies evenly
  • Doesn’t clump
  • Smudges
  • Flakes

Maybelline’s thickening formula nourishes each lash with Vitamin E. The best part of this mascara is its quick dissolve system that allows for easy removal with no residue.

BEST FOR A LASH-LIFT LOOK : Clump Crusher Water Resistant LashBlast Mascara by Covergirl

  • Applies evenly
  • Doesn’t clump
  • Difficult to remove
  • Sticky texture

The innovative curved brush of this Covergirl mascara will separate your lashes, courtesy of its double-sided design that evenly coats each hair clump-free.

BEST FOR LONGWEAR : Lash Sensational Waterproof Mascara by Maybelline

  • Great brush
  • Applies evenly
  • Difficult to remove

The fanning brush of the Lash Sensational mascara has ten layers of bristles, which grabs onto your lashes for a perfectly fanned look. With a waterproof, buildable formula, it’s a great product to trust as your all-day, every day mascara.

FAQs

What should you look for in a drugstore mascara? 

When shopping for mascara, makeup artist Desiree Delia says to think about what your ultimate goal is for your eyelashes. Are you looking for length? A little volume? Or maybe both? 

Volumizing and lengthening mascaras are key to creating that fake lash look without having to use any lash glue. In just two to three coats, you’ll see that your lashes appear thicker and fuller. While there are options of falsies and lash extensions, there’s nothing better than being able to get your desired lash length every day without the pricey upkeep. Plus, using a lengthening mascara is the easiest and most effective way to add some length to your lashes. Waterproof formulas become locked into the lashes, which prevents smudging. 

It is also important to keep an eye out for three key things: the formula, the wand, and the removal process. 

Formula

Look for a mascara that won’t clump, dries quickly, and washes off considerably easily. If you are looking for a clean product, you’ll want to consider a cruelty-free formula. If having a longer-lasting product is important to you, you should look for a waterproof formula. 

Wand

To help you achieve your lash goal, it’s important to look at the mascara wand and its bristles. Delia says a fluffy brush helps to thicken the lash, whereas an hourglass-shaped brush helps to volumize the lash. “If you’re unsure, a more rectangle-shaped brush is a general brush that helps target all your needs,” she adds.

Removal

Mascara is great for making your eyes pop throughout the day, but sometimes, it can be a challenge to remove. Ensuring you’re using a product that can be easily removed with your face cleanser or wipes is important. If it’s a hassle to take off your mascara, it may not be the product for you. With waterproof mascaras, Delia explains that you must use an oil-based cleanser or baby oil to remove the mascara, and often the removal process may require some extra care. But, you’ll find that non-waterproof mascara will come off a little easier.

ELLE

The Best Drugstore Mascara? Here Are the Top 5, According to the Pros

When it comes to cheap thrills, few things leave a beauty lover more elated than having the best drugstore mascara in tow; a tried-and-true tube that curls, volumizes, defines, and comes with a price tag that encourages you to layer it on liberally. From richer color payoff to smoother, creamier textures that don’t flake or smudge, the offerings at the pharmacy are only getting better, furthering the stakes when it comes to what you ultimately toss in your basket. To take the guesswork out of your next trip to the store, Vogue asked a panel of pro makeup artists about their top picks for effortlessly full, fluttery lashes. Here, the best drugstore mascara formulas to stock up on.

L’Oréal Voluminous Mascara

An all-time favorite pick for four of the makeup artists we spoke with, L’Oréal’s Voluminous Mascara comes out on top. “I’ve been using this mascara forever and it’s a staple in my kit,” explains celebrity makeup artist Gita Bass. “It’s super black and adds incredible volume and curl, and never clumps or flakes.” On top of the aforementioned aspects, fellow artist Alana Wright can’t get enough of the brush, which she considers the perfect size, shape, and density “to still able to reach those tiny lashes in the inner and out corners of the eyes,” she says. Another bonus is the gentle, non-abrasive formula. “It doesn’t irritate even the most sensitive eyes,” says Los Angeles-based makeup artist Autumn Moultrie. While Carbon Black is the most popular shade, both Moultrie and editorial pro Akiko Owada also like reaching for Black Brown, which can have a softer effect. “It provides clump-free lashes, it doesn’t run, and it’s easy to control,” adds Owada of the formula’s all-embracing appeal.

Shop at ULTA $9

Covergirl Lashblast Volume Mascara

For bolder, more intense lashes, Covergirl’s Lashblast is another tried-and-true go to. “I love its creamy texture, which gives you volume and length instantly in one coat, and it’s easy to layer it for more drama,” explains French makeup artist Cedric Jolivet. “I find the silicone brush [makes it easy] to grab the lashes from the root, and it totally works on short lashes!” Makeup artist William Scott, whose clientele includes Padma Lakshmi and Mette Towley, agrees. “It’s perfect for those who want maximum volume on the first swipe, and with a lash comb, it can be spread over the lashes to make them more fluttery.” There’s just as much to love about its waterproof formula: “It will dry a bit faster, which help the eyelashes to stay curled,” says Jolivet of why it’s worth the extra time spent removing it at the end of the day. “I always curl the lashes first, but I noticed a lot of mascaras don’t hold a curl and make your lashes looks heavy… not this one!

Shop at ULTA $10

Neutrogena Healthy Volume Mascara

For Matin, who counts Angelina Jolie as a longtime client, it’s all about Neutrogena’s Healthy Volume Mascara with its nourishing ingredients and jet-black pigment. “It’s a true volume mascara that doesn’t dry out the lashes,” he says of the formula, which is supercharged with vitamin E-rich olive oil and protective sweet almond. “It stays flexible and won’t crumble throughout the day.” Another major draw? “It has a giant brush!” adds Matin. All the better to coat every little lash lash.

Shop at Bed Bath & Beyond $8

Maybelline Sky High Lash

It’s by far one of the best mascaras on the market—and relatively newer, too,” says Colby Smith, who works with Dua Lipa and Charli XCX, of Maybelline’s Lash Sensational Sky High mascara. “I love that it’s super black,” he continues. “A few coats and you really get that full long lash. It has the look of a high end mascara without breaking the bank.

Shop at ULTA $12

L’Oréal Telescopic Mascara

For soft, supple lashes, you can’t beat L’Oréal’s Telescopic Mascara, insists Scott. “I love its applicator and slick formula, which make it easy to apply to bottom lashes and give long and defined lashes all around,” they explain, emphasizing the lengthening powers of its patented plastic-bristle comb brush. “It’s very versatile in that one swipe delivers length and the wand makes it easy to keep the lashes separated, and the formula builds nicely to add some volume.” 

Shop at ULTA $11

VOGUE

14 Best Beauty Products Under $20, According to Gigi Hadid, Naomi Campbell, and More

The world of beauty can be overwhelming, as much for our cabinets as our wallets. But rest assured: a high-powered cosmetics arsenal need not break the bank. Take it from the stars of Vogue’s Beauty Secrets, who have revealed that some of their most prized products are in fact some of the best priced. 

See La Roche-Posay’s $14 Serozinc Toner, a mattifying mist that has earned Naomi Campbell’s seal of approval. What’s more? The Kendall Jenner–beloved Mario Badescu Facial Spray—laced with soothing green tea, cucumber, and aloe—rings in at just $12; spritz it on before applying a layer of Sydney Sweeney’s go-to $16 Embryolisse Lait-Creme Concentre or a $19 hyaluronic-acid-infused primer that’s a mainstay in Jessica Alba’s Dopp kit. Gigi Hadid, meanwhile, swears by Maybelline’s Lifter Gloss. Delivering an ultra-moisturizing, ultra-shiny finish for only $7, it’s one makeup must-have that will leave you anything but high and dry.

Below, shop the best beauty products under $20 on Amazon, as chosen by Vogue’s Beauty Secrets stars Gigi Hadid, Emma Chamberlain, and more. 

Skin Care

PanOxyl Acne Foaming Wash

Shop on Amazon $9

Mario Badescu Facial Spray with Aloe, Cucumber, and Green Tea

Shop on Amazon $12

The Ordinary Niacinamide 10% + Zinc 1%

Shop on Amazon $14

iUNIK Tea Tree Relief Natural Facial Serum

Shop on Amazon $18

Embryolisse Lait-Creme Concentre

Shop on Amazon $16

La Roche-Posay Serozinc Toner for Oily Skin With Zinc

Shop on Amazon $16

Epicuren Aloe Vera Calming Gel

Shop on Amazon $15

Makeup

Lano Strawberry 101 Ointment Multi-Balm

Shop on Amazon $14

L’Oréal True Match Super Blendable Powder

Shop on Amazon $11

Honest Beauty Everything Primer, Glow With Hyaluronic Acid

Shop on Amazon $19

Neutrogena Hydro Boost Plumping Mascara

Shop on Amazon $10

Almay Smart Shade Skintone Matching Makeup

Shop on Amazon $15

Maybelline Lifter Gloss With Hyaluronic Acid

Shop on Amazon $9

Jillian Dempsey Khôl Eyeliner

Shop on Amazon $15

VOGUE article

Best Lip Plumpers For Needle-Free Volume And Fullness

What are the benefits of lip plumpers? 

A co-founder of Le Jolie Medi Spa, Brian Nourian, was asked why someone might want to use a lip plumper, and what benefits they can provide. Here’s what he had to say:

“Whether your lips are au natural or have been cosmetically enhanced, lip plumpers can add an instant boost of plumping and shine. They’re great for red carpet or special events as there is no downtime after using them, and they offer instant results. If you’re thinking about going under the knife, they’re also a nice, non-committal way to enhance your natural lip shape and see what your lips look like slightly enhanced if you’ve never gotten fillers or injections.”

What should you look for when shopping for lip plumpers? 

According to Nourian, “For that coveted bee stung look, seek out plumpers that utilize hyaluronic acid and collagen, as both ingredients help draw hydration to the top level of the skin to naturally plump and define lips. Avoid harsh ingredients like peppermint oil and cinnamon, as these ingredients work to boost lip shape by irritating the skin to increase blood flow to the surface. These irritants are doing more harm than good.”

With Nourian’s insights in mind, here are the best lip plumpers on the market.

Best Overall: Too Faced Lip Injection Extreme Lip Plumper

Working with thin, lifeless lips? With the Too Faced Lip Injection lip gloss, there’s no need to pout. Beauty sleuths swear by the patented formula’s plumping superpowers that are “based on medically-proven blood vessel-dilating technology,” according to the brand. The gloss is packed with hydrating ingredients, as well as pepper extract that enhances your lips with heat and tingle. Just a thin layer is fast-acting and long-lasting for Kylie Jenner-level results. 

The Lip Injection gloss comes in five glossy shades, but if you’re looking for an extreme volume boost, Too Faced also makes a more advanced Maximum Plump Extra Strength formula.

Shop at Nordstrom $16-29

Best Gloss: Buxom Full-On Plumping Lip Polish

We can’t talk about lip plumpers without giving Buxom a shoutout. The volume-focused brand is big on big lips, offering an entire line of plumping products, including a balm, liner, serum, two lipstick formulas, and of course, its best-selling plumping gloss polish that flawlessly fakes a filler-like pout.

With a selection of more than 100 pigmented shades in three lustrous finishes, its glamorous glossy effect is certainly one of our favorites. Equally as impressive, the Buxom lip plumper features a peptide-infused formula and a refreshingly tingly feel that provides the potent plumping power you’d expect from the brand, while vitamins A and E offer lasting moisture.

Shop on Amazon $21

Best Drugstore Option: Maybelline Lip Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid

At only $7 a tube, this drugstore lip plumper is bringing full lips to the masses, with benefits that rival those of more expensive options. Maybelline’s top-rated Lip Lifter Gloss literally does it all — volume, high-shine, and hydration — at an unbeatable price. And unlike many glosses priced at three times the cost, its moisturizing formula is boosted by hyaluronic acid for a smoother and fuller effect. Nearly 7,500 Amazon reviewers love it for creating an ultra-glossy pouty look, and with a gorgeous 10-shade color selection, you’re guaranteed to find one you’ll love, too. 

Not to forget, beauty enthusiasts continually mention this gloss formula to the infamous Fenty Beauty Gloss Bomb.

Shop on Amazon $7

Best Affordable Option: NYX Filler Instinct Plumping Lip Polish

Sure, every lip plumper on this list is far more affordable than fillers, but if you’re looking for a pout-enhancing option that’ll really save some pennies, this under-$6 gloss from NYX provides big payoff at a reasonable price. Its tingly, plumping formula is packed with light-reflecting emollients that make your lips look fuller with a single glossy swipe, while its feather-proof coverage minimizes the appearance of fine lines for a super smooth finish. The gloss is available in six sheer shades, but the same formula is also available in a long-wearing lipstick form if you’d rather pack on the pigment. 

Shop on Amazon $7

Best Splurge: Dior Addict Lip Maximizer Plumping Lip Gloss

You (yes, you) are an icon, and therefore deserve Dior’s iconic celeb-loved lip gloss — Bella Hadid is also a fan. At $30, it doesn’t disappoint on the plumping front, and its price point fully pays off with results you’ll notice literally seconds after applying. Its vegan formula features one standout skincare ingredient: hyaluronic acid for long-lasting hydration and fuller lip volume. In fact, the brand claims your lips will be significantly smoother in just four weeks with prolonged use, so start lacquering up. It comes in six lustrous shades, plus two shimmery options that’ll make your lips look even more voluminous in the light. 

Shop at Nordstrom $30

Best Sting-Free Formula: Charlotte Tilbury Collagen Lip Bath Gloss

Not to totally shade other lip plumpers, but many contain mild irritants like cinnamon, capsicum, and even bee venom that cause your lips to swell and sting in the process. Instead, Charlotte Tilbury’s high-shine Lip Bath Gloss promotes a pain-free payoff with gentle mustard sprout extract. And because hydration is key to achieving that ultra-plush pouty effect, nourishing marine collagen and coconut oil will give your lips some much-needed moisture. 

It’s available in five colors — including universally flattering favorites like Pillowtalk and Walk of No Shame — that are each formulated with shimmery pearlescent pigments, reflecting light to create an illusion of larger lips. 

Shop at Nordstrom $35

Best for Hydrating: PCA SKIN Hyaluronic Acid Hydrating Lip Booster

PSA for anyone who applies lip plumpers a little too often (you know who you are): Excessive use can lead to dry or chapped skin, especially if your treatment of choice intentionally uses an irritating ingredient to plump up that pout. What’s worse, dry, flaky skin can actually minimize the appearance of lip volume, so you feel the need to keep reaching for the same product that caused your skin to crack in the first place.

This super hydrating option from PCA Skin turns the tables on moisture-sucking lip plumpers with a nourishing and gentle formula you’ll never regret using. Plumping peptides make your lips look full and supple, but its moisturizing power is equally impressive with hyaluronic acid and vitamin E included in the lineup of soothing ingredients for long-term results.

Shop on Amazon $46

Best Viral Option: Derol Lip Plumper Set

For ultra-thin lips, the Tiktok-famous Derol Lip Plumper delivers needle-free results without a visit to the derm. The set includes two lip plumpers: one with ginger essence for daytime use as a volumizing lip gloss and another with mint for nighttime use as a leave-on mask. Both contain vitamin E and collagen for a fuller, more moisturized look and feel, and feature a lightweight, non-sticky formula for hours of comfortable wear. Reviewers say both plumpers burn pretty intensely upon application, but the feeling is, of course, far less painful than nip tuck. 

Shop on Amazon $17

Best for Lasting Results: GrandeLIPS Hydrating Lip Plumper

If you’re looking for more than just a fling with your lip plumper, lock down a longterm commitment with a volumizing treatment that’s luckily pretty easy to fall for. The brand recommends applying the gloss twice daily for 30 days to ensure a long-lasting volumizing effect. Best of all: Its high-gloss formula will love your lips right back with nourishing ingredients like Volulip and hyaluronic acid that’ll moisturize your skin while promoting collagen production for natural fullness. 

And if you’re merely looking for instant gratification, no judgement — the fast-acting formula noticeably improves volume in less than five minutes. Purchase it in 10 sheer, high-gloss colors, including rosy-hued dusty taro and peachy toasted apricot.

Shop on Amazon $27

Best Long-Term Plumper: Fillerina Lip Plump Grade 1

The first thing you’ll notice when applying this product is the intense but not unpleasant numbing sensation that overtakes your lips. Unlike other products, this plumper is designed for longterm use and lasting effects. Users should apply the formula from this medical-looking applicator every couple of hours each day for optimal results. If you re-apply lip balm throughout the day, this habit-friendly device is your friend for gaining an attractively swollen-looking smile.

Shop at Dermstore $89

Best Serum: BeautyBio The Pout: Volumizing Lip Serum

Go beyond the gloss with a balm-like serum that’ll serve you far beyond your done-up days. Collagen, squalane, and hyaluronic acid — a dream team of powerhouse ingredients — plump and nourish lips to put fine lines and wrinkles to bed. Two clear, glossy shades can be applied throughout the day to help achieve perfectly volumized and supple lips without the distraction of tints and glitter. But if you do prefer a surge of color, the brand’s shimmery sparking rosé option might make you feel a little more put-together. 

Shop on Amazon $35

Best Treatment: Clinique Moisture Surge Lip Hydro-Plump Treatment

Plumping and hydration go hand-in-hand, so it’s no wonder why this volumizing moisture treatment works so well. Its gentle fragrance-free formula is ideal for sensitive skin types thanks to an ingredient list rich in lipids, shea butter, and ceramides that work together to plump, moisturize, and soothe. And not only is it multitasking, but it can also be used multiple ways: as a balm for an instant boost of hydration, a five-minute treatment to condition lips before applying makeup, or even as an overnight mask to maximize its nourishing benefits. No matter how you use it, the feather-light consistency is ultra comfortable to wear, so you can apply it day or night without that dreaded sticky, weighed down feel.

Shop at Nordstrom $15

Best Mask: Tatcha Kissu Lip Mask

The secret to maximizing the results of your lip-plumping gloss is starting with a great foundation. Give your pucker an extra punch of volume and hydration with a mask that’ll prep your pout for the next step in the process. Unlike your favorite face mask, Tatcha’s leave-on treatment doesn’t need to be rinsed off or removed after applying. In fact, its jelly-like formula absorbs into the skin to fully utilize nourishing ingredients like squalane and Japanese peach that lock in moisture, plump fine lines, and improve fullness. The brand recommends using this mask before bed so it can work its magic while you sleep, but its lightweight, non-sticky feel is comfortable enough to lacquer on during the day, too.

Shop on Amazon $28

Best Lip Plumper Patches: skyn ICELAND Plumping Lip Gels

The result of these patches is not as dramatic as with other, more aggressive formulas, but these gels make a significant difference. In just ten minutes, your lips will be hydrated in places lip balm can’t reach, more uniform in shade, and turned up ever so slightly at the bow. For your date night ritual, just stick on a gel patch for ten, then swipe on a gloss and healthy, inviting lips are yours.

Best Tool: Fullips Lip Plumping Enhancer

This unexpectedly simple device has over 800 five-star reviews on Amazon, more than virtually all other products in its category. The silicon device relies on suction from your own mouth in order to plump your lips. Just apply the round or oval shape over the part of your mouth you’d like to enhance, and create a vacuum by inhaling the excess air within. Don’t hold for too long, otherwise you risk bruising your skin, but you’ll be sure to see results after about 30 seconds.

Shop on Amazon $20

INSTYLE article

The Best Eyeliners For A Foolproof Feline Flick

What links Audrey Hepburn, Adele, Amy Winehouse, Lady Gaga, Cleopatra and Angelina Jolie? Liquid eyeliner of course. While make-up trends come and go, the feline flick is a timeless classic and suits every aesthetic. From the ultra glamorous to the insouciantly rock’n’roll, it can be dressed up or down. The trick is to work out the right look for your face and chosen aesthetic, and stick with it.

How to successfully apply a liquid liner

Heed Vogue contributing beauty editor Pat McGrath’s advice, and draw the wing first. It’s easy to place the wing too low or high once you’ve already sketched a line along your lashes, especially considering that the natural curve of the eye slopes downwards at the outer corner. Instead, look straight ahead in the mirror, place a small dot where you want the line to end, draw your flick, then line along your lashes.

How do I choose an eyeliner?

Start by considering what effect you want from your eyeliner; while liquids offer a more precise finish and achieve that striking Hepburn-esque wing, gel and kohl liners tend to be more forgiving and can be blended and buffed in for a softer, more diffused effect. It might sound obvious but those who want a product just for the waterline should opt for a pencil or gel formula, as a liquid won’t stay put.

What is the best eyeliner for beginners?

The perfect eyeliner for you will also depend on your familiarity with the product. To beginners and those not au fait with applying it regularly, a liquid liner might seem intimidating as it requires a steadier hand. In this case, it can be wise to start with a pencil, whether gel or kohl, or for a pen-style liquid if that’s the effect you want. Beginner or not, the trick is just to go for it – liquid eyeliner can smell your fear. One of McGrath’s biggest tips, whatever your liner abilities, is to finish by tidying up with a cotton bud – even the pros get it wrong sometimes.

Is gel liner better than pencil?

Not necessarily – it all depends on the effect you want. Gel liners bridge the gap between liquid and pencil liner, as they impart much of the impact and precision of a liquid, but with more of the malleability and softness of a pencil. They’re an excellent option for those who like a soft, smudgy finish, if you’re creating more impactful eyeshadow looks (many make-up artists use them as a base for shadows), or if you like to apply haphazardly and buff and blend your line into place. Gel liner is also a great option if you like your liner to stay put once it’s set. Meanwhile, pencil adds intensity to the waterline and can offer a more exact effect.

From long-wearing gel liners to easy-to-use felt tips, find your perfect fit within Vogue’s edit, and get yourself in front of the mirror for practice. Shop the 15 best eyeliners below.

Best Gel Eyeliner: Victoria Beckham Beauty Beauty Satin Kajal Liner

Few liner formulas match up to this creamy, ultra-blendable number which, once set, stays put for hours. As versatile as they come, you can smoke it up with the built-in smudger or keep it to a minimal line. A must try.

£22, available at Cultbeauty.co.uk.

Best Eyeliner For Beginners: NARS High Pigment Longwear Eyeliner

Brilliant for beginners, this eyeliner glides onto skin, delivering excellent colour from the off (but it can be further built up), and stays put wherever it sets – no faffing around.

£19, available at Spacenk.com.

Best Eyeliner For The Waterline: Charlotte Tilbury Rock ’N’ Kohl Black Eyeliner Pencil

Queen of a serious sultry stare, it is only right that Charlotte Tilbury has an eyeliner that creates the look in seconds. Brilliant for all parts of the eye, this one is particularly good in the waterline – expect it to roll on and stay put for hours.

£19, available at Charlottetilbury.com.

Best Waterproof Liquid Eyeliner: Too Faced Better Than Sex Easy Glide Waterproof Liquid Eyeliner

Whether you’re diving into a pool or a hot steamy encounter (as the name might suggest), Too Faced’s Better Than Sex waterproof liner is a product you can rely on. It promises to stay put up to 24 hours without smudging, budging or fading. 

£18, available at Cultbeauty.co.uk.

Best Eyeliner For Cat Eyes: Tom Ford Eye Defining Pen

Two liners for the price of one, really. The dual-ended pen has a thicker side for a more graphic finish, or a finer side to help you get the line snug against your lashes. Genius.

£46, available at Lookfantastic.com.

Best Brown Liquid Eyeliner: Byredo Eyeliner in Practical Brown

It might be under-the-radar but Byredo’s liquid eyeliner is beloved by any and all who try it. This brown hue is particularly flattering and lends a gentle shimmer to eyes for a soft, sultry effect. Plus, it’s vegan too. 

£31, available at Selfridges.com.

Best Smudge Proof Eyeliner: Gucci Stylo Contour Des Yeux Eyeliner

As well as looking extra chic in your make-up bag, Gucci’s eyeliner is waterproof, offers pigmented colour and truly stays put for hours. You can use it for flicks, in the waterline or even buffed in as an eyeshadow, plus there are lots of different colours to try.

£24, available at Selfridges.com.

Best Eyeliner Felt Tip: Pat McGrath Labs Perma Precision Liner

A favourite of Vogue beauty and lifestyle director Jessica Diner, this liner is rich in pigment but effortless to use. Perfect for a more defined wing.

£26, available at Net-a-porter.com.

Best Eyeliner For Sensitive Eyes: La Bouche Rouge Le Kôhl Noir

Developed without microplastics and with 98 per cent natural origin ingredients, this is a good bet for those who have sensitive eyes. It delivers impactful colour in both the waterline and around eyes. 

£26, available at Net-a-porter.com.

Best Brush Eyeliner: Bobbi Brown Long-Wear Gel Eyeliner

An industry favourite, Bobbi Brown’s Long-Wear Gel Eyeliner has a budge-proof formula and inky black finish. Use the finest brush you can find for perfect precision.

£21, available at Johnlewis.com.

Best Coloured Eyeliner: Dior Diorshow On Stage Liner

From pink to green, Dior’s coloured eyeliners are the best in the business. The brand’s make-up artist, Peter Philips, regularly uses them backstage for the iconic looks he creates for the shows, plus the flexible felt tip is super easy to use. 

£28, available at Selfridges.com.

Best Waterproof Eyeliner: Stila Stay All Day Smudge Stick Waterproof Eyeliner

A true cult classic, you’ll find this handy pen rolling around in many a make-up artist’s kit. The super-smooth tip helps you glide across your lash line with zero tugging or pulling for a neat flick.

£16, available at Lookfantastic.com.

Best Supermarket Liquid Eyeliner: Maybelline Express Eye Liner

Quick to dry but still bold in colour, this liquid liner combines the rich pigment of an ink well with the ease of a felt tip. It’s purse-friendly, too.

£5.10, available at Feelunique.com.

Best Vegan Eyeliner: Kat Von D Tattoo Liner

Tattoo by name, tattoo by nature, this liner is ideal for those who simply cannot be touching up their make-up once it’s on. Fully waterproof, its staying power is near legendary.

£18, available at Boots.com.

Best White Eyeliner: Shiseido Kajal InkArtist Shadow, Liner, Brow – Kabuki White

From an eyeshadow to an eyeliner, this Shiseido number is an excellent multi-tasker. White eyeliner is brilliant for making the eyes look more awake, so roll its Kabuki White shade in your waterline and expect to look infinitely more rested.

£24, available at Cultbeauty.co.uk.

VOGUE article

Cream Blushes To Get The Heatwave Flush Sans The Sweat

Kosas Color & Light: Crème Cream Blush & Highlighter Duo

Kosas gives you the best of both worlds by packaging a cream blush and highlighter in this compact case. And because it’s Kosas—a clean beauty brand—the duo is formulated with nourishing oils and pigment to give you the skin and makeup look of your dreams.

Shop at Sephora $34

Fenty Beauty Cheeks Out Freestyle Cream Blush

Blush isn’t only relegated to hues found in the pink family. The Fenty Beauty cream blushes range from orange to red to violet. It’s a sheer but buildable formula that melts into the skin.

Shop at Sephora $20

Danessa Myricks Beauty Colorfix Eye, Cheek & Lip Cream Pigment

In Danessa Myricks’ world, the number one rule is to experiment. The makeup maven’s cult-favorite Colorfix is a creamy, multipurpose pigment that can be used as eyeshadow, lipstick or gloss, blush—anywhere.

Shop at Sephora $18

LYS Beauty Higher Standard Clean Cream Blush with Vitamin E

There’s a reason this blush is flying off Sephora’s (online) shelves. Cream blushes normally don’t give an intense color payoff but LYS Beauty’s version is the exception. With six colors to choose from, the cream blush imparts a soft matte finish that can be dressed up to full glam or subtle for soft glam.

Shop at Sephora $16

Maybelline Cheek Heat Gel-Cream Blush

Maybelline’s Cheek Heat is the affordable cream blush that will never let you down. Thanks to its water-infused gel formula, the blush glides on your skin like butter and lasts for hours.

Shop on Amazon $9

Glossier Cloud Paint

For those who favor barely-there makeup, Glossier Cloud Paint is the perfect product to seal the deal. Skip the brushes and use your hands for a natural flushed finish.

Shop on their website $22

ELF Cosmetics Putty Blush

This blush is a dream thanks to its cream to powder formula. It’s smooth to the touch and melts into the skin. Plus, it’s whipped to perfection with vitamin E and argan oil to keep the skin moisturized.

Shop at ULTA $6

Patrick Ta Double-Take Crème & Powder Blush

Flushed, rosy cheeks have always been a constant in Patrick Ta’s artistry. Enter Double-Take: a blush palette with two options. One side of the palette is a cream blush, and the other side is a powder blush to complement each other.

Shop at Sephora $34

Rare BeautyStay Vulnerable Melting Cream Blush

If you’ve been sleeping on Rare Beauty, wake up! Following the brand’s commitment to enhancing what you already have, this buttery cream blush is soft, subtle, and doesn’t move. 

Shop at Sephora $21

Honest Beauty Crème Cheek Blush

Finding the right makeup products that won’t break you out is hard, but Honest Beauty is a start. Free of any harsh chemicals or ingredients, Honest Beauty’s Cheek Blush is a good-for-skin product packed with raspberry, blackberry, and grapefruit extract.  

Shop at Amazon $13

KIKO Velvet Touch Cream Blush Stick

Instead of using your hands, Kiko packaged its blush in a stick to make the application easier and more controlled. Experiment a bit more by using the stick on other areas of your face.

Shop on Amazon $12

MILK Makeup Lip + Cheek Cream Blush

For the jet setter, Milk Makeup’s Lip + Cheek blush is the two-for-one product that imparts a luscious, sheer hue on the lips as it does on the cheeks. 

Shop at Sephora $30

NARS The Multiple

As the name suggests, this Nars creamy stick is designed to be applied in multiple areas on your face. The pigment is sheer, but has flecks of shimmer to add a radiant glow to wherever its applied.

Shop at ULTA $39

Chantecaille Cheek Gelee

Cheek Gelee is basically a stain for your cheeks, without the stubborn stiffness that comes with stain-like products. This blends like a dream with the other makeup products on your skin for a seamless, symmetric makeup look. 

Shop at Blue Mercury $45

ELLE article