At first, I used the e.l.f. 16-Hour Camo Concealer like any other concealer, covering blemishes, redness, and the undereye area. It provided full coverage without looking cakey or feeling too heavy, and it blended nicely into my skin using the e.l.f. makeup sponge. After a successful full day of wear, I decided to try it as a base on my entire face next. Surprisingly, it held up very well.
I have more oily skin in the summer and combination skin during the winter, and the concealer is the best mattifying base makeup I’ve ever used. It’s easy to build on with setting powder, contour, and highlighter. Plus, it’s long-lasting, even in the most trying days. The product leaves my skin looking and feeling flawless, and I’ve sworn by it for a year now — for just $6 a pop, I don’t think I’ll ever use anything else.
With 18 shades to choose from, it’s easy to find the right colors to match my skin. I use Fair Warm as my foundation and go with Fair Beige to brighten my undereye area and nose; doing so gives my skin a little more dimension and color before using setting powder. Not only has this concealer simplified my makeup routine, but it also saves me a ton of money in the long run, which is huge for a beauty lover on a budget.
Wearing a face mask has changed the way we do a lot of things, including our makeup. With half our faces covered while out in public, it seems silly to buff out some bronzer or swipe on some lipstick. That’s why people have been trying more creative eye makeup looks. If you’re searching for an easy way to make your eyes pop while wearing a mask, thousands of Amazon shoppers recommend the Essence Lash Princess False Lash Effect mascara.
With more than 73,000 rave five-star ratings, it’s officially Amazon’s best-selling beauty product (beating out the popular Revlon One-Step hair dryer). And according to the brand, the Essence mascara is so popular that a tube of it sells every 10 seconds. The reason people love it so much? As the name implies, it’s like wearing false eyelashes, but without going through the trouble of adhering them. The gluten- and cruelty-free mascara comes with a tapered fibre brush that separates lashes while simultaneously giving them dramatic length and volume.
In fact, many reviewers have crowned it the “best mascara,” and some say they even prefer it to high-end options.
“When I tell you that I’m a mascara snob, I’m not even remotely kidding,” one reviewer wrote. “I spend a small fortune on mascara. My go-to is usually Dior or Pat McGrath… and then I found this. It volumizes, lengthens, and the brush is heaven! And it’s super buildable. I’ll never wear anything else again! Seriously, just get it. You won’t regret it!”
Another chimed in, “This mascara is amazing. I was spending so much on other mascaras, but decided to try this one because of the price. I had zero expectations and was so surprised to love this one more than the $30 mascaras I had been using.”
Essence claims the mascara won’t clump, flake, or fade throughout the day— and the majority of shoppers seem to agree.
“This is the best mascara ever,” another reviewer wrote. “It goes on easily, [has] perfect coloring, and [I] love the way the handle is designed — [it] makes it easy to grip the product while putting it on. [It] stays on all day [with] no smudges or smears. Also, you can’t beat the low price.”
At $5 a tube, the Essence mascara is one of the most affordable on the market. The brand also sells three other mascaras that are almost as popular, which you can get in a pack of 4 for just under $20. If you’re looking for a way to give your lashes some dramatic length, add a tube of the Essence Princess Lash Effect mascara to your cart on Amazon.
Liquid eye shadows are among the trendiest makeup formulas right now, with new versions dropping from a variety of brands seemingly every week. Devotees favor them for their ease of use, blendability and intense color payoff. But there are a few key tricks to finding the right formula and applying it like a pro.
“When it comes to these formulas, a little goes a long way,” says makeup artist Beau Nelson. “The best way is to use a synthetic brush, apply thin layers and use the brush to buff edges for a clean transition.” Makeup artist Katie Jane Hughes agrees, nothing that fingers are fine in a pinch, but “the oils in your fingers can often break up the oils in the product.” One major benefit of using a liquid shadow is that it doesn’t require the use of a primer: They “basically act as primers with color. They work well amazingly on their own, or even as a base for powder shadows,” explains Hughes.
Liquid eye shadows are also the unsung heroes of the makeup bag because of their versatility. Both makeup artists we consulted agree that the multi-tasking capabilities of these formulas are particularly impressive. “Metallic, pale and medium shades can look best as highlights. They can also act as blush — just mix a tiny bit of foundation to extend the product’s dry-down time,” says Nelson.
Now that you know how to apply them like a pro, here are the best expert-recommended liquid eye shadows to add to your collection. Read on to see (and shop) them all.
Danessa Myricks Beauty 24-Hour Cream ColorFix
Channel your inner artist with Danessa Myricks Beauty ColorFix 24-Hour Cream Color Matte. This ultra-long-wearing cream color can be safely used on lips, eyes, face, and body. ColorFix’s unique silicone-polymer base can be mixed to create custom colors and finishes.
Powder-finish formula (that doesn’t feel powdery) smooths on with a doe foot applicator. Silky, blendable color melts into skin, creating a pretty, diffused effect that lasts. A little bit adds some depth to the eye area; add more for a refined, modern wash of color. Comes in seven shades inspired by dreamy Southwest landscapes.
Illuminate your eyes with Glitter & Glow Liquid Eye Shadow by Stila Cosmetics. This lightweight and water-infused formula provides long-lasting coverage, without ever flaking. Boosted with mica, this highly-pigmented formula reflects the light around you, revealing a glowing appearance.
Creates a sheer veil of color that locks onto lids without creasing (so no need for primer). Ultrafine pigments are enveloped in a buttery base for a silky, blendable formula that swipes on easily. Comes in six shimmery, long-wearing shades.
This gel-based formula is long-lasting, quick-drying and 100% eye-catching! Formulated for comfortable wear and minimal fall out, this opaque liquid eyeshadow delivers high-impact, multi-dimensional glitters and pearls in a quick-drying gel base.
Smith & Cult Glitterbaby Metallic-Shift Eye Shadow
Next level liquid glitter eyeshadow. Smith & Cult’s Glitterbaby Metallic-Shift Eyeshadow features black micronized pigments that transform to a deeper metallic as you blend. Build color intensity and depth. Wear as a sparkling metallic or smudge for a smoky look.
While some have lash extensions, many of us will forever keep tubes of mascara in stock. With that in mind, ALLURE editors and thousands of reviewers rounded up their absolute favourite mascaras of all time, with brands ranging from drugstore gems like Maybelline New York to Sephora darlings Too Faced and AnastasiaBeverly Hills. They’ve also got the luxury market covered.
Discover all the best and boldest mascaras that give us lashes with the most volume, curl, and length each and every day.
Anastasia Beverly Hills Lash Brag Mascara
“There really isn’t a better way to put it: Anastasia’s Lash Brag Mascara (a 2020 Best of Beauty winner) hits different. Way different. This mascara’s visibly chunky formula and curvy, dense brush can surprisingly pull off lashes that are thick and voluminous, long and wispy, or anywhere between — and not all mascaras can do that without clumping or flaking away. With a couple of swipes, the formula builds itself both upward and outward, so I get big, fanned-out lashes that practically hit the ceiling.”
“The formula of the Tarte Maneater Mascara is on the drier side, so you can easily build up lash extension-like volume and definition (and you can sneeze right after swiping it on without creating a Jackson Pollack painting on your under-eye area). Plus, this 2020 Best of Beauty winner has a cylindrical brush lined with tiny bristles that evenly coat even the thinnest of lashes.”
“One of the most exciting things about L’Oréal Paris Bambi Waterproof is the so-called ‘wide-eye brush.’ It has a combination of short and long bristles, which are supposed to ensure you grab every lash – no matter its length — on each swipe. It’s perfect for days when you want your makeup to look as natural as possible and there’s nary a clump to be found once it’s applied. No wonder it won a 2020 Best of Beauty Award.”
“Never in my life did I think I’d be in a position to say my favorite mascara was one made by Gucci, but here I am, living large. Label and aesthetically pleasing pink-and-gold packaging aside, when I first tried Gucci’s L’Obscur Mascara, I was immediately drawn to the formula, which is made to lengthen and define — rather than thicken — my wispy lashes. I typically only need a coat or two to see immediate natural-looking length and never have to worry about annoying clumping or mid-day smudge. Gucci, you made a damn good mascara.”
“Never say Kim Kardashian doesn’t have talent because she did the damn thing with the KKW Beauty mascara. Just one coat separates each lash, making them look full, thick, and dramatic. No primer needed.”
“The only mascara that gives me that lift and volume closest to what my beloved lash extensions do is the Thrive Casemetics Liquid Lash Extensions Mascara. It contains polymers that wrap around each lash to lengthen and strengthen, plus castor seed oil and shea butter to deeply condition each hair. Two coats and your eye area is instantly opened. I always get compliments about how long my lashes are when I use this.”
“When it comes to wearability, the formula in the Wander Beauty Mile High Club Mascara doesn’t smudge or flake — even after a full day of work followed by a gym session. If you’re going for drama with little-to-no effort, then this mascara is a dream. Lift? Check. Volume? Definitely. Length? Oh, yeah, my lashes were practically touching my brow bone by the time I was done.”
“Something about the combination of the Maybelline New York’s The Falsies Lash Lift’s hourglass-shaped wand and lightweight, not-too-wet formula replaces the need for a lash curler, extensions, and falsies. After sweeping it through, my lashes are instantly lifted upward and volumized like a lash enhancement. The dip in the middle of the brush also makes adding mascara to your lashes as mess-free as possible.”
“When I want to add a little color to my look but am short on time, I always reach for Colourpop’s BFF Mascara. By applying just one or two coats (I start at the root of my lashes and wiggle the brush slightly from side to side as I swipe), you get a ton of color payoff. I find that my eyes are instantly brightened up, and I look more awake within seconds. It’s basically an all-in-one eye look. My personal fave color is Blue Ya Mind, though the brand’s classic black (called Black on Black) is a great staple.”
Tarte Sugar Rush Lights, Camera, Lashes 4-in-1 Mascara
“The Tarte Sugar Rush Lights, Camera, Lashes 4-in-1 Mascara gives my lashes length, volume, and makes them look super fluttery. I love to use this alone or layer it, specifically with the Milk Makeup Kush Mascara.”
“It’s fitting that one of my favorite makeup brands of all time makes one of my favorite mascara brushes ever. I love how thin and easy to maneuver it is, and the formula is perfect for everyday wear. For nighttime, I just add a second or third coat and the Kevyn Aucoin The Volume Mascara looks great without being clumpy, thanks to how fine the bristles are.”
“My eyelashes are naturally pretty long, albeit blonde, so I don’t really love wearing mascara all the time (mostly because I hate taking it off at the end of the day). When I do, however, I go all-out glam with the Dior Diorshow Waterproof Mascara because it makes my lashes longer, thicker, and just the right amount of obnoxious diva.”
“My all-time favorite mascara, the Too Faced Better Than Sex Waterproof Mascara, might be obvious, but it’s ubiquitously beloved for a reason. Maybe I should’ve started with this, but I’m actually partial to the waterproof formula. It helps hold my lashes in place long after I’ve given them a good curl. It checks all the boxes: providing mega-volume without the clumping, inky-black color without the smudging, and just the right amount of length. I’m not much of a mascara girl, but when I am feelin’ it, this is the one I always reach for.”
Unlike a good blush or incredible lipstick, the best setting powder isn’t made to be a look—which is why it’s an easy step to skip when you’re pressed for time or money. It’s got a bad reputation of making your face look dry and cakey, which certainly doesn’t help either.
So let’s reframe it for you: Think of setting powder as a tool (and a highly underrated one at that) that can vastly extend the life of your makeup, like the way a topcoat does for your manicure. A few dabs can lock your makeup in place, keep shine to a minimum, and soak up sweat and oil—qualities that are undeniably useful when the weather’s hellishly humid or wet. It can be just as reliable during the winter too. The latest formulations include hydrating and brightening ingredients like vitamins C and E to give your skin a smooth Instagram-filtered finish, instead of one that’s rough and wind-chapped.
From Cover FX’s talc-free formula—perfect for those with sensitive skin—to Ilia’s natural loose powder, here Glamour editors tested the top tinted and translucent options in order to share which stood above the rest.
Best Setting Powder Overall: Hourglass Veil Translucent Setting Powder
Talk to any makeup artist, and you’ll likely find this setting powder in their kit. That’s because one fine layer of this silky, hydrating formula rivals Instagram’s Subtle filter (you know, the one every influencer uses). The secret? The formula is infused with light-refracting diamond powder, which gives your skin a glisteny (but not sparkly) blurred finish. I’ve seen artists use it on a range of skin tones and never has it left a white cast. Skeptical? Read all its five-star reviews. This powder is a winner. —Lindsay Schallon, senior beauty editor
Best Drugstore Setting Powder: Maybelline Fit Me! Loose Finishing Powder
I’ve got super oily—but dehydrated—skin, so I’m constantly dealing with a complexion that somehow looks greasy and dry at the same time. This is the only drugstore powder that manages to put both issues to rest. I’ve found the trick is to press it in with a makeup puff (instead of swirling it on with a brush), which leaves behind a blurred, your-skin-but-better finish that looks flawless both in real life and photos. —L.S.
I love a flawless no-makeup makeup look, and stan by any and all products that help me get a little closer to that. The translucent color works well on my fair skin, and since I don’t use foundation, I’ve been applying it over my concealer for a little extra sparkle. It sure is pricey, but if luxe beauty is your vice, then it’s totally worth it. —Talia Abbas, commerce writer
Best Translucent Setting Powder: Laura Mercier Translucent Loose Setting Powder
I’ve tried a lot of loose powders before, and they all either make my skin look blotchy, or go on white and make me look like a ghost. This does neither! It applies flawlessly and keeps my oily pores at bay, but not to the point that my skin produces more oil. Also, Jackie Aina loves it. In my opinion, there is no better endorsement than that. —Khaliha Hawkins, producer
Best Loose Setting Powder: Fenty Beauty Pro Filt’r Setting Powder
I’ve used setting powder only a handful of times before, since it always seemed like an extra step I could easily do without. However, the Fenty Pro Filt’r Setting Powder went above and beyond. True to form, the brand came through with a wide range of skin tones to choose from (eight is a lot for this kind of product—some brands offer just two), so it blended well with my medium-tan skin and yellow undertone. Rihanna knows a thing or two about being camera ready, and it’s obvious with this product, because the pore-blurring, mattifying effect would be worthy of digital camera days of the early aughts, or even the brightest of Lumee Lights. —Erin Parker, commerce writer
Best Pressed Setting Powder: Neutrogena Healthy Skin Pressed Powder
For someone who just started dabbling with setting powders, I really enjoyed this one from Neutrogena. The shade range isn’t as robust as some other brands’, but it’s still a great starter product since the pressed powder makes it easy to control the amount you apply—especially for smaller coverage areas like under your eyes. Plus, for someone who has dry skin, it’s formulated with hydrating and brightening antioxidants like vitamin B5 and vitamins C and E. —T.A.
Best Setting Powder for Dry Skin: Tarte Shape Tape Setting Powder
My skin is Mojave Desert–dry, so setting powders aren’t something I typically gravitate toward (I’m more of a desperate-for-dewy kind of person), but Tarte’s Shape Tape Setting Powder has officially changed my makeup routine. It blurs any blemishes and sets my makeup without gathering in the cracks in my (and I can’t stress this enough) dry skin. Plus the little powder puff that it comes with is so soft and plush it’s worth the price of admission alone. —Shanna Shipin, commerce editor
Best Setting Powder for Acne-Prone Skin: Nars Light Reflecting Loose Setting Powder
I have combination skin, so it’s tricky to find a powder that can mattify any shine I may be dealing with without it clinging to dry patches. Most mattifying powders are way too cakey, and more luminous ones make me look too slick. Then I came across this Nars powder. It’s hefty enough to soak up any lurking oil, yet so finely milled that it takes a lot to overdo it and look powdery. Although it’s described as light-reflecting, there’s no visible shimmer—it just has a natural finish that makes my skin look airbrushed, which is always the goal. —Isabella Cacciatore, beauty associate
Best Setting Powder for Oily Skin: Marc Jacobs Beauty Finish-Line Perfecting Coconut Setting Powder
This is the powder to grab in summer, when the heat is at its most unbearable, or before/after a workout. It’s so lightweight—and, real talk, so good at soaking up your sweat—that you’ll forget you’re even wearing makeup. —Anna Moeslein, senior editor
Best Setting Powder for Sensitive Skin: Cover FX Perfect Setting Powder
I swear by the Cover Fx Power Play foundation and concealer, so trying the powder was a no-brainer. Unlike the foundation and concealer, the powder doesn’t have a large range of shades, so choosing between the light and dark was very time consuming. The Translucent light shade was perfect and didn’t leave a white cast on my face. It blended in well and didn’t let the oils in my skin shine through. —K.H.
Best Vegan Setting Powder: Ilia Soft Focus Finishing Powder
We all want a loose powder that will survive the humidity of the New York City subway system, right? Well, how about a powder that can combat sweat at the NYC Pride Parade? Yes, I’m serious. After testing this, I’ve concluded that either my skin is magic or this product is (and I’m pretty sure it’s the latter). Lightweight and cute, it’s dependable for any occasion. —E.P.
Best Setting Powder for Combination Skin: Milk Makeup Blur + Set Matte Loose Setting Powder
This setting powder is seriously a dream. Not only does it eliminate oil and shine, but the lightweight formula keeps my makeup looking fresh all day. It lies perfectly over my concealer and doesn’t make my skin look dry or chalky. —E.P.
Best Lightweight Setting Powder: Lawless Seal The Deal Loose Setting Powder
I’ve gone through a lot of loose powders over the years, some good, some bad. When I learned that Lawless Beauty was launching one with no talc, I knew I had to try it out. I’ve been using this for a couple weeks, and my skin is noticeably different. The best thing is that as soon as I started to use it, all my breakouts disappeared. I use the Brightening Translucent shade to set and bake my foundation, then dust on the Golden Translucent to contour. I really don’t think I’ll ever use another powder. Lawless uses mica, which is not only healthier than talc, but is the secret to making this powder so lightweight that it doesn’t cake onto your skin. —Azadeh Valanejad, contributor
Best Antiaging Setting Powder: Onomie AHA Perfecting Setting Powder
I’ve fallen in love, and the object of my affection is this powder. The featherlight formula goes onto my skin seamlessly, leaves me looking fresh and rejuvenated, and doesn’t look even remotely mask-like. What’s more: It left my face feeling baby smooth. That’s probably thanks to all of its good-for-you ingredients, like skin-softening lactic acid and collagen-boosting peptides. Oh, and let’s not forget its inclusion of vitamin C, which helps block free radicals. Into it. —Jennifer Lance, weekend writer
Finding the perfect pink lipstick can be a balancing act. I’m not talking about your bright fuchsias or orchids or Barbie pinks — I mean those soft, subtle pinks that are almost nude but not quite. The kind of pink you wear when you want people to notice how put-together you look without thinking you spent a whole lot of effort or time. That pink.
With soft pinks especially, it’s important to take your specific skin tone into account, otherwise, you might end with a lip that’s way lighter or darker than you wanted. According to bi-coastal makeup artist Lavonne, the selection process thankfully doesn’t have to be too difficult. “When I look at depth and undertones for a soft-toned petal pink lipstick, I start by looking at the natural color of the lips,” she explains to Allure.
With that perfect shade in hand, application should be a breeze. “I will choose a concealer to neutralize any blue, yellow, green, or purple [undertones] in the lips. This way I have an even canvas to work with,” Lavone explains. “I choose a lip liner to complement the skin tone and then blend it into the lip before applying lipstick.”
To simplify your search for that petal-soft shade, ALLURE editors have broken down the best nude pink lipsticks based on your skin tone below.
Deep: Fenty Beauty Slip Shine Sheer Shiny Lipstick in Retro Rose
Fenty Beauty Slip Shine Sheer Shiny Lipstick is every bit as comfortable as it sounds, thanks to its frictionless formula that’s packed with reparative castor seed oil. Retro Rose, shown above, is a glossy and sheer muted rose tone that looks stunning on deep skin.
Deep: L’Orèal Paris Rouge Signature Lightweight Matte Lip Stain in I Rule
If you’re the type who likes super-matte lip that could last a zombie apocalypse, L’Orèal Paris Rouge Signature Lightweight Matte Lip Stain is exactly that. When applied on deep skin tones, its deep mauve shade I Rule transforms into the perfect soft pink that’s not too light or ashy.
Deep: Juvia’s Place The Nude Velvety Matte Lipstick in A Mauve Moment
If your skin tone looks best when paired with cooler tones, try Juvia’s Place The Nude Velvety Matte Lipstick in A Mauve Moment. With just a hint of a purple undertone, this velvety matte lipstick brings full-color payoff with just one swipe.
Deep: Uoma Beauty Badass Icon Matte Lipstick in Miriam
Uoma Beauty’s Badass Icon Matte Lipstick in Miriam might look brown at first glance, but when swiped across the lips, its true neutral pink hue comes to life. And if you’ve tried any of the brand’s other lipsticks, you’ll know this one comes with the same suede-like finish and comfort level.
Deep: Beauty Bakerie Cake Pop Lippie in Funnel Cake
With a comfortable formula that lasts way longer than you’d expect for a cream, Beauty Bakerie Cake Pop Lippie in Funnel Cake is a deep pink with strong peach undertones. And thanks to its smaller-than-average packaging, you can pop it in your pocket and take it everywhere with you.
Medium: Estée Lauder Pure Color Envy Sculpting Lipstick in Rebellious Rose
There’s a reason this shade of Estée Lauder’s Pure Color Envy Sculpting Lipstick won a 2020 Best of Beauty Award. With sheer pigments in a classic muted pink shade, Rebellious Rose looks great on virtually everyone — but especially on medium skin tones with neutral or cool undertones.
You can never go wrong with one of MAC’s Matte Lipsticks, especially if it’s in the shade Kinda Sexy. This long-wear matte is equal parts pink, peach, and nude, making it ideal for warm, medium skin tones.
This medium-toned rose shade called Precious from Milani isn’t extremely light or dark, a perfect middle-ground for any medium skin tone. What’s more: Amore Matte Lip Creme glides on as a thin liquid and dries down to a matte finish, which means it’s practically weightless.
Medium: Pat McGrath Lip Fetish Divinyl Lip Shine in Nude Venus
The slightly glossy and lightly pigmented Nude Venus shade of Pat McGrath’s Lip Fetish Divinyl Lip Shines couldn’t make a more perfect neutral pink for medium skin — take it from Cardi B, who wore it in her infamous “WAP” music video.
OK, so KKW Nude Crème Lipstick in 3.5 leans a little more into nude lipstick category than it does pink — still, with strong pink undertones and a super comfortable cream formula, we’d be downright silly not to give it an honorable mention.
Medium: Revlon Ultra HD Matte Lip Mousse in Seduction
A Best of Beauty-winning formula, Revlon Ultra HD Matte Lip Mousse matches even the most high-end lipsticks in terms of pigment, comfort, and overall quality. The shade Seduction might look like a warn nude at first glance, but its soft pink hue will be revealed the moment you swipe it onto your lips.
Light: Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk
If you ask around long-term beauty aficionados, you’ll find that few lipstick shades get as much talk as Charlotte Tilbury’s Pillow Talk Matte Revolution Lipstick (a Reader’s Choice Award winner). And it’s no wonder, considering how pretty this muted light-pink with peach undertones looks on fair skin.
Bobbi Brown’s Crushed Lip Color in Babe has subtle blue undertones, which pair perfectly with skin tones that have cool or neutral undertones. Even better, this balm-like formula contains reparative vitamin E for added nourishment.
Light: Huda Beauty Power Bullet Matte Lipstick in Honeymoon
When Huda Beauty named this lipstick formula Power Bullet Matte, it really was not kidding because this formula is as matte as they come — thankfully without sacrificing any comfort. The shade Honeymoon, above, gets its slightly dusky quality from cool lavender undertones.
Gone are the days of multi-stop trips to Target and Ulta Beauty for beauty finds. Thanks to a new partnership between the two retailers, you’ll be able to snag all of your favorite Ulta Beauty products while checking off your to-do list inside Target.
Ulta Beauty at Target is a new immersive experience designed as a shop-in-shop. Located next to Target’s own beauty section, the new partnership was birthed out of a desire to introduce Target customers to brands not available at the popular one-stop-shop. Where Target has always housed brands like Sonia Kashuk and No7, Ulta Beauty has a more expansive assortment of brands that can enhance the beauty experience at Target, including Uoma Beauty, Colourpop, Lancome and more.
“We couldn’t be happier about bringing these two trusted brands together to redefine retail beauty experiences,” Brian Cornell, Target’s chairman and CEO, says in a press release. “This matchup brings Ulta Beauty’s coveted prestige beauty assortment, category expertise and guest loyalty together with Target’s high-growth beauty business and the ease and convenience of our industry-leading fulfillment services.”
Target also has plans to train its staff to perform the same consultative services customers receive in a regular Ulta Beauty store. Plus, Target’s contactless same-day fulfillment services—Drive Up, Order Pickup and Shipt—will be available for Ulta Beauty at Target purchases at participating locations. But don’t run to Target or jump on the website just yet—the first Ulta Beauty at Target locations will launch in 2021. In the meantime, shop your favourite beauty picks from Target and Ulta Beauty.
When your skin is naturally shinier than a glazed donut, the struggle is real when it comes to finding a foundation that controls excess oil and stays in place all day. To say that wearing foundation when you have an oily skin type is tough may be a massive understatement, but it’s not completely impossible.
More often than not, the reason that makeup slips and slides down oily complexions is because it’s the wrong formula. “Some of the most common mistakes that people with oily skin make is wearing the wrong foundation,” explains celebrity makeup artist Daniel Chinchilla who works with Ariana Grande. “They choose foundations that are for dry skin or formulas that have a glowing finish to them. You should definitely stick to foundations that are matte and possibly oil-free.”
Make Up For Ever Mat Velvet + Mattifying Foundation
No one likes a quitter, so when you’re choosing a foundation that will keep you shine-free, opt for a formula that will stick around for the whole day. Along with keeping excess oil under control, MAKE UP FOR EVER’s tube offers full coverage that isn’t cakey or pills as the day goes on.
Giorgio Armani Beauty Power Fabric Longwear High Cover Foundation SPF 25
Armani’s newest foundation is the matte counterpart to its cult-favorite Luminous Silk Foundation. This formula glides on like velvet and will keep oil at bay without settling into any fine lines or wrinkles.
Although L’Oreal’s tube helps you achieve a shine-free complexion, it won’t leave your skin looking flat. Its demi-matte finish conceals imperfections and lasts for up to 24HRS, so those blotting papers in the bottom of your makeup bag are no longer necessary.
The next time you find yourself in a heat wave or you’re finally taking that SoulCycle class after work, this foundation is your best bet. Its formulated to keep skin from looking like an oil slick throughout heat, sweat, and humidty.
Tarte Amazonian Clay 12-Hour Full Coverage Foundation
This foundation is spiked with Amazonian Clay which sucks up excess oil and erases pores without drying out complexions. Even better: its coverage lasts up to 15 hours, so you can skip your previously scheduled lunchtime touchup.
Top four French makeup artists have spoken about high-quality, democratically priced future cult classics that they stock up on in U.S. drugstores. Here, 12 steals you should add to your beauty repertoire, with some of my tips along the way.
Batiste Original Dry Shampoo
“When you have bangs, dry shampoo is your best friend. I also use it to give my hair texture and help shape and style it. I love the mini travel size version.”
My tip: working early mornings and late evenings leaves me no desire to wash my hair as often as I’d wish, so, this bad boy has been my third-day staple for years! It comes in a variety of different scents and sizes, as well.
“You can create a smoky eye on the go in just two minutes. I bought the entire shade range and pick one each day based on my mood.”
My tip: the shade MILK from this lineup is an industry staple white base, perfect for other shadows to pop on the lid or in the waterline. No-budge formula of this pencil has been around for years for a good reason.
“This mascara not only makes your lashes look longer and full, but lets you easily add more than one coat without clumping.”
My tip: this industry staple is one for a reason, with almost every brand out there trying to recreate their own version of a result that this mascara gives you. Volume, length, separation, longevity – it has it all. It also comes in a waterproof version, and a variety of fun shades!
“I keep a few of these with me so I can use it on my clients and give it to them for touch ups or a night on the town. The formula is rich, velvety, and easy to apply, and the pen doesn’t need to be sharpened.”
My tip: if you can’t find this product in your local stores, I recommend Maybelline’s SuperStay Ink Crayon as an alternative.
“I mix this serum into foundation to get rid of bags. I place two drops into the palm of my hand, add one dot of foundation, blend with my finger, and smooth it from the inner to outer corner of the undereye area.”
My tip: for a quicker and better result, use this product by itself before makeup application. Perhaps along with a moisturizer, while you’re working on the eye makeup or brows.
Oh boy, my eyebrows were a casualty of the early teens in the sense that when I say I tweezed them into one singular line of hair, it’s not at all an exaggeration.
After time passed and trends evolved, I finally decided it was time to restore the damage I’d done on my brows. Thankfully, my brows — through years of training — rose from the ashes like a phoenix, and now, I tend to them like the miracle story they are. That of course includes using a brow gel on the daily so they look their best.
And since I generally try to scale back my makeup-wearing days to care for my skin, I often prefer to restock my usual makeup staples from more budget-friendly options — which is exactly how I found my new holy-grail brow product, the NYX Cosmetics Control Freak Eyebrow Gel.
As is the case with most great makeup discoveries, I started with a Google search and ended up on Amazon. In my quest to find a dupe for my usual brow gel, I came across this NYX one thanks to the thousands of glowing reviews of the formula. Then, after spotting the $5 price tag, it was on my mind to purchase within seconds.
Since I first tried Glossier’s Boy Brow years ago, I’ve been sold on it. It gives my brows just enough hold without feeling sticky and locks them in place throughout the day unlike any formula I’d used before. But with a $16 price tag, I wasn’t above finding a dupe, which in and of itself gives me a high, if you will. And based on the reviews, it’s clear I’m not the only one who’s made this discovery.
“I bought this because I ran out of Boy Brow and didn’t feel like paying for a refill,”said one Amazon shopper. “I’m SO glad I didn’t. I will be using this from now on. This holds brows in place and isn’t heavy. You only need to sweep over the brows one time and you’re good. For such an affordable product I’m seriously so impressed, I don’t usually buy cheap makeup but this has blown my mind and now I’m wondering why I’ve been spending so much money on products that might work as well as drugstore brands.”
I’d have to agree. The clear gel tames my brows into a natural and defined shape, and keeps them that way throughout the day without ever feeling heavy or sticky. And at a price tag that’s less than a latte, it’s one staple I plan on keeping in my makeup bag for a very long time.