20,000 Amazon Shoppers Have Deemed This “America’s #1 Mascara”

This five-star wonder of a mascara has all the reviews — 20,000 of them, in fact — and carries the title of “America’s #1 Mascara” based on yearly sales. We needed to know why. Amazon shoppers, who’ve made it the best-selling mascara on the site, praise its long-lasting and smudgeless nature as well as the length and volume it gives their lashes. Plus, it comes in five eye-popping colors if you’re feeling unconventional, only to the tune of $7 per bottle. 

L’Oreal Paris Voluminous Original Mascara is, of course, volume-building but has a formula that applies softly and is designed for layering rather than clumping. The brush is developed to maximize volume in application; however, customers pointed out that you need to wipe the excess off the brush before applying to avoid clumpiness. One reviewer suggests letting a first coat dry and then applying a second coat for ultimate thickness. 

“Holy moly eyelashes!!!!! My eyelashes look huge and gorgeous,” said one shopper. “Super length and volume. Better than those expensive brands. My new favorite and I will be purchasing again and again. Finally I found my mascara.” This sentiment is echoed in so many reviews claiming the lash product’s value is unmatched in the marketplace. 

A usual downfall of inexpensive mascara is the mid-afternoon raccoon eyes glaring back at you in the bathroom mirror. Lucky for that girl, reviewers raved about the smudge-proof and flake-proof power of this product. One customer said, “This is truly a waterproof mascara. I can go swimming, or take a bath, and it still looks fabulous! It comes off easily when I want it to, too.”

If you’re experimental with your makeup, or willing to be, this mascara comes in cobalt, eggplant, and a forest green. These shades are guaranteed to compliment your eye color and elevate your everyday routine. 

For volume, eye-popping color, and a great price point this might be your new holy grail product.

Waterproof Carbon Black
Washable Black
Washable Cobalt Blue
Washable Deep Burgundy
Washable Deep Green

InStyle article

9 Beauty Products You’re Better Off Buying From the Drugstore

Let’s face it: As beauty-obsessed as we all might be, many of the products themselves can be downright pricey. Considering the fact that we need to own enough lip and nail colors to practically match the entire rainbow (because you always need to have a shade on hand that can match what Kylie Jenner or Gigi Hadid just wore, obviously), it all adds up pretty damn quickly. 

This is where your neighborhood drugstore comes in. A splurge on a luxe product every now and again is just that: a splurge. It’s something you’ll proudly display on your vanity and use sparingly, but your drugstore makeup products become your most reliable pretty quickly. And, a good number of the drugstore brands — whether you’re talking hair, skin care or makeup — actually use similar (if not the same) technologies as mass prestige brands since they tend to be owned by larger companies that also have mass prestige brands under their umbrella, so the methods are passed through the company.

Mascara

Mascara may be the most obvious, as the drugstore brands have been doing mascara correctly for eons. Not only do they have varieties ranging from volumizing to lengthening, drugstore brands like Maybelline, CoverGirl and L’Oreal also boast new launches multiple times throughout the year to stay on top of the trends. For example, there are several formulas offering iterations of the runway’s “spider” lashes at the moment. 

L’Oreal Voluminous Butterfly Mascara, $8.99, available at Ulta.com: My ultimate drugstore mascara? L’Oreal Butterfly Effect, which I hoard in bulk. This mascara has a winged brush — like a butterfly wing, hence the name — and adds that perfect hint of volume to your lashes while also helping to lengthen and separate. Basically, it’s my cannot-live-without desert island beauty product. 

Liner Pencils

Liner pencils tend to wear down pretty quickly, so there really is no sense in dishing out a lot of cash for them. Of course, you should always make sure they don’t run or smudge too much, and that they draw a clean line without tugging the skin. 

Maybelline Eyestudio Master Precise Skinny Gel Pencil, $7.99, available at Ulta.com: My personal favorite is Maybelline’s new Eyestudio Master Precise Skinny Gel Pencil, which is similar to the company’s beloved Master Drama pencil, which is no longer on the market (to many a fan’s dismay). The tiny, precise tip of the new gel pencil helps even the most amateur cat-eye artists get their flicks right though, and the gel glides along the skin ever so easily. 

Makeup Wipes

Makeup wipes are every lazy girl’s answer to a clean face, as well as the easiest way to remove dirt and grime while on the go. So, whether you’re a frequent traveler or you spend a lot of time at your significant other’s place, the makeup wipe will be your best friend. 

Simple Micellar Makeup Remover Wipes, $5.99, available at Target.com: These deliver the cleaning benefits of micellar water without stripping your face of its natural oils. I personally am a micellar water junkie, singing it’s praises time and time again — my skin’s tone has greatly improved since jumping on the bandwagon, and I won’t be going back anytime soon.

Blush

Blush is one of those products that can be fun to experiment with a few different shades depending on the season. You want soft pinks and corals to brighten up your cheeks in the warmer months, and can go a bit deeper in the winter. And then, of course, there are various formulas and textures, adding an entirely new layer of experimentation — so why fuss over high-end brands? 

Flower Beauty Transforming Touch Powder to Crème Blush, $12.98, available at Walmart.com: Trust me when I say that this is one of the best blushes on the market today. Drew Barrymore’s line boasts an exclusive “liquid powder” technology that literally transforms the loose powder blush into a crème right when you apply it to your skin, helping it to blend easily and set quickly. 

Mousse

While mousse frequently conjures up memories of crunchy curls circa the ’80s, it’s actually back with a vengeance. And luckily for you, like Warnke mentioned earlier, many of the top hair-care companies work together on their technologies (i.e. to prevent aforementioned crunchy curls). So, the mousse of today helps your hair to form a curl, without the frizz or stickiness. 

John Frieda Luxurious Volume Perfectly Full Mousse, $6.99, available at Drugstore.com: My current favorite comes from John Frieda, and is a reinvention of its Perfectly Full Mousse. The new version has a lighter feel, so that you’ll have that touchable curl with hold — but without the crunchiness that we all tend to associate with a mousse product.

Nail Polish

Since nail polish is addictive to collect, it’s in your best interest to find a drugstore brand that you love — and that lasts. With all of the polishes to choose from these days, this can be an overwhelming task. To make it easier, many of the top brands have developed some sort of “gel effect” polish, which essentially means that it will last longer; the technology may vary in some ways from brand to brand but, in the end, the purpose is for it to last up to two weeks — the same as if you were getting a professional gel manicure. 

Sally Hansen Miracle Gel, $9.99, available at Ulta.com: After testing all of these new gel effect formulas, my favorite, hands down, is Sally Hansen’s Miracle Gel. You have to buy the top coat separately in order for it to work, but it truly does last almost to the two-week point — and that’s through washing dishes, swimming and more. 

Dry Shampoo

Since most of us love to extend the life of a blowout (or let’s face it, we just like to wash less frequently, because it’s a hassle) dry shampoo is often our best friend. We all own bottles and bottles of the stuff, so it better be cheap  — but like RiRi says, it also better work.

Not Your Mother’s Clean Freak Dry Shampoo, $6.19, available at Ulta.com: There are countless dry shampoos you can get at your drugstore, but my recent favorite is Not Your Mother’s due to the fact that it absorbs oil quickly and leaves a matte texture for that perfect bedhead finish.

Lip Gloss

Since we’ve already told you that lip gloss is back in a big way (the proof is in your Instagram feed), it’s due time to try out a new sheen. Many of the best new glosses are drugstore brands, like NYX, Milani and Flower Beauty.

NYX Cosmetics Butter Gloss, $4.99, available at Ulta.com: My all-time favorite gloss is actually an Instagram fave as well: NYX Cosmetics Butter Gloss. The sweetly scented gloss gives medium color coverage and high shine. But, the best part is that the formula isn’t sticky and actually stays on your lips, as opposed to most glosses that come off after drinking or eating. 

Eyeshadow (Sometimes)

Everyone needs a few great shimmering nudes, and Milani actually has a fantastic palette to start with — for under $10! For folks looking to build up their eye-shadow collections in general, drugstore palettes are a great place to start, and both nudes and soft metallics are the essential starting points. 

Milani Everyday Eyes Powder Eyeshadow Collection in Bare Necessities, $9.99, available at Walgreens.com: Milani’s palettes are my favorite for essential colors, like shimmering nudes as a baseline for a smokey eye. This Everyday Eyes Powder palette is one that I always have on hand (or is an easy palette to stick in my bag for travel) and will cover all of the bases. 

FASHIONISTA article

The 17 Best Eye Creams Actually Worth Your Money

No matter how much beauty ads promise, there really is no such thing as a magical cure-all that’ll make you look like a woman who always drinks enough water and clocks eight hours of sleep each night. Even if you are that woman (secrets, please?), dark circles can still be hereditary. 

However, there really is some truth to the best eye creams. No, they won’t entirely get rid of that puffiness and blueish tinge or erase wrinkles overnight, but there are a handful of options with ingredients that actually do tighten, brighten, and generally make your need for concealer a little less. Since the skin under our eyes is more delicate, targeted formulations with active ingredients like retinol (or bakuchiol), vitamin C, and caffeine can pack more pick-me-up power than your average face cream or serum.

Best Overall: Tata Harper Boosted Contouring Eye Balm 

It’s not just that Tata is the queen of formulating with the cleanest ingredients—it’s that she pushes the envelope so we can have clean ingredients and clinically proven skin rejuvenation in one little bottle. This eye cream is gentle on my reactive skin and highly effective in softening lines and hydrating that thin, delicate, and previously crepey skin around my eyes. —Katey Denno, celebrity makeup artist and Glamour Beauty Awards judge

Buy on their website $215

Best Luxury: La Prairie Platinum Rare Cellular Eye Cream

I made it all through my 20s without undereye issues, but I swear the second I turned 30, the effects of a late-night Netflix binge (or God forbid, a night out) started to manifest on my face. And that’s when I decided it was time to call in the big guns. La Prairie’s Platinum Rare Cellular Eye Cream gets its muscle from a potent blend of peptides and hydrators to brighten, smooth, and tighten your skin. It’s basically Spanx for your eyes. —Lindsay Schallon, senior beauty editor

Buy at Saks Fifth Avenue $610

Best Budget: The Ordinary Caffeine Solution 

For someone who spends way too much time up late in front of a computer screen, this serum is like the equivalent of a cup of coffee for my eyes. It’s formulated with caffeine and green tea to jolt awake their appearance and minimize the look of dark circles and puffiness. Best $7 I ever spent. —Aimee Sy, contributor 

Buy at SkinStore $8

Best for Puffiness: Sisley Paris Black Rose Eye Contour Fluid

After a few rotations around my eye socket with this mysteriously cold ceramic applicator, I was hooked. Like all of the products in the Black Rose Collection, this formula smells (no essential oils, just May Rose water) and feels amazing. Best of all, it depuffs, hydrates, and brightens and instantly makes me look more rested. —Robin Black, makeup artist and Glamour Beauty Awards judge

Buy at Bloomingdales $150

Best for Tired Eyes: Estée Lauder Advanced Night Repair Eye Supercharged Complex

Since I’m still in my 20s, I usually just need moisture under my eyes, but when I need something more (like when I’m hungover) this is what I reach for. I love the classic Night Repair serum, and this eye treatment is just as effective. It has a cooling gel texture, and it instantly makes me look more awake, less puffy, and as if I could be the kind of girl who meditates and drinks green juice every day. I’ve even noticed that if I use this one consistently, my dark circles look slightly better (it’s a cream, not a miracle) thanks to the brand’s ChronoluxCB complex. —B.C.

Buy at Dermstore $64

Best for Dark Circles: It Cosmetics Confidence in an Eye Cream 

I have pretty bad dark circles (genetics, unfortunately) and have tried everything from very expensive products to drugstore brands. It wasn’t until this one that I noticed a difference—literally, after a day of using it. It’s super lightweight and makes it look as though I hit snooze just a little longer each morning. —Azadeh Valanejad, contributor 

Buy at ULTA $39

Best Anti-Aging: Dr. Barbara Sturm Eye Cream 

Over the years I’ve tried various eye creams, from drugstore buys to mysterious potions I’ve picked up from the Glamour beauty closet, but Dr. Barbara Sturm’s was my first foray into a luxe product line, and man, did it not disappoint. Just a slight tap of the cream every night has made the fine skin around my eyes look tighter and more youthful. The cream feels indulgent and rich on my skin, while still having a super-light, airy consistency. I don’t know what kind of voodoo magic Dr. Barbara Sturm works with, but consider me all in. —Caitlin Brody, entertainment director 

Buy at Nordstrom $140

Best for Fine Lines: Tatcha The Silk Peony Melting Eye Cream

Your eyes may be the window to your soul, but they’re also the first place to show signs of aging. That’s why I’ve been using eye cream since I was a teenager. But as you get older, you need different formulas, especially if you wear makeup. The key is an eye cream that will help act as a barrier so concealer and foundation won’t settle into fine lines, but will also still hydrate. I’ve found that with Tatcha’s Silk Peony, which has a unique melting texture to smooth and blur the look of fine lines and wrinkles. It contains 30% Hadasei-3, which is the brand’s signature trio of pure Japanese superfoods, including Uji Green Tea (to detoxify), Okinawa maluku algae (to help retain moisture), and protein-rich Akita rice to nourish and go on smoothly. And as with all Tatcha products, it’s cruelty-free and formulated without sulfates, parabens, and synthetic fragrances. —Jessica Radloff, West Coast editor

Buy at QVC $60

Best Multitasker: Glossier Bubble Wrap Eye and Lip Plumping Cream 

Wrinkles aren’t my top concern yet, so when it comes to eye cream, I’m looking for something no-fuss that hydrates, plumps, and is a great base for the gobs of concealer I need to hide my sleeping habits. Bubblewrap is the answer to my prayers; if I could bathe in it, I would. It’s a cushiony eye and lip cream that has a thin yet lush texture and is packed with hydrating ingredients like hyaluronic acid, squalane, and avocado oil. Tapped on my undereyes, it made me look more awake, refreshed, and made my concealer glide on crease-free.  While it’s a fab eye cream, I’m also obsessed with it in place of lip balm at night for full, plush lips by morning. And of course, the packaging looks perfect in my medicine cabinet. —B.C.

Buy on their website $30

Best Soothing: Volition Beauty Helix AM/PM Eye Gel

I’m one of the people who think eye creams are kind of B.S.—a regular light moisturizer does that trick just fine for me—but I’ve recently noticed how damn puffy my area looks. Blame it on an excess of salt and not enough water, but I started using this collagen-rich gel, which I keep in the fridge, and found it actually works to depuff and hydrate. It also promises to blur fine lines, though I don’t have those yet, but I’m planning to stick with it, mainly thanks to its powerful helix complex, an organic compound rich in allantoin, collagen, elastin, and glycolic acid. —Perrie Samotin, digital director

Buy on their website $52

Best Brightening: Dermalogica Biolumin-C Eye Serum 

I’ve been obsessed with finding the right treatment for the dark circles under my eyes, and this is definitely the winner. This serum doesn’t have the stinging retinol sensation that a previous eye cream had, nor does it leave my skin feeling tacky. I’ve been using it for the last two months, and the difference is noticeable. I’m already dreading the day I have to replace it. —Khaliha Hawkins, producer

Buy at SkinStore $70

Best Primer: Bobbi Brown Vitamin Enriched Eye Base

My undereyes are regularly dry, and my concealer always creases no matter what, until I tried Bobbi Brown’s new Vitamin Enriched Eye Base. Its creamy shea butter formula means a pea-size amount is plenty to go around both eyes. I use my fingertips to gently pat this soothing primer into my skin before concealing my uninvited dark circles for a smooth canvas that never creases. —Talia Gutierrez, beauty assistant 

Buy at Nordstrom $54

Best CBD: Haoma Eye Cream

I’ve been slowly replacing the skin-care products in my beauty routine with ones that are plant-based—and my latest fixation is Haoma’s Eye Cream. Rich in skin-brightening ingredients like yarrow, licorice, mulberry, and CBD, this balm has an airy, velvety texture that goes on smooth and absorbs in no time. I dab a pea-size amount under my eyes after cleansing, and it straightaway makes the purplish circles feel lighter and brighter. That, and it’s the perfect second step in my morning routine to trick my mind into instant “awake” mode. —Talia Abbas, commerce writer

Buy at Neiman Marcus $95

Best Eye Stick: Embryolisse Radiant Eye Stick

I’ve always been a fan of Embryolisse’s skin-care products. They’re a staple in makeup artists’ kits. The same goes for this undereye stick. It’s multifunctional: It refreshes tired eyes, diminishes signs of fatigue (like puffiness), firms, is highly hydrating, and reduces the appearance of fine lines. It also brightens your undereye area and improves texture. Not to mention it’s incredibly cooling when you glide it on. I like to use it right before I put on makeup, during skin prep. —Carola Gonzalez, celebrity makeup artist and Glamour Beauty Awards judge 

Buy at SkinStore $25

Best Eye Serum: Lancôme Advanced Génifique Yeux Light Pearl Concentrate 

There’s nothing I love more than popping a jade roller in the fridge and running it under my eyes in the morning to wake up. This is the eye serum equivalent. The metal applicator is cool and refreshing as you glide it on, and the gentle but tough-acting mix of caffeine, prebiotics, and vitamin E go to work to jolt life back to your undereyes. Bonus: You can use the serum on your lashes to make them look more nourished. —L.S.

Buy at ULTA $70

Best Smoothing: Belif Moisturizing Eye Balm 

I’ve tried tons of eye creams that do literally nothing, but Belif’s eye cream doesn’t have that problem: This spin-off of its moisturizer leaves my undereyes looking smooth and way less crepey within minutes. —Sarah Morse, contributor

Buy at Sephora $48

Best Hydrating: Hada Labo Tokyo Age Correcting Eye Cream 

Hada Labo makes reliably excellent skin care, and this eye cream is no different. It’s packed with hyaluronic acid, caffeine, collagen, and light-diffusing pigments. Smooth it on and it’ll blur and diminish your dark circles while giving your delicate undereye area a noticeable boost. —Sarah Wu, beauty contributor

Buy on Amazon $40

GLAMOUR article

10 Of The Best Affordable Skincare Brands To Try Now

Money can’t buy you happiness, but it can buy you most expensive luxury skincare. But in beauty, not all of the most effective products come with an astronomical price tag. Myriad affordable skincare brands offer all of the best active ingredients in effective and luxurious-feeling formulations that don’t cost the earth. “I often find that people tend to equate uber-cheap prices to a poor quality product,” says medical and aesthetic doctor, Dr Ewoma Ukeleghe. “But that isn’t always the case. A lot of these cheaper brands can afford to conduct research and create products that are highly effective.”

The problem is, consumers often assume that the more expensive a product is, the better it will be, and in a confusing and crowded skincare market where there is always a new product being touted for its miracle effects, we end up going around in circles. The reality is, a consistent approach to skincare that incorporates good quality ingredients (that you can afford to continue buying) is important for the quality of skin, so it’s worthwhile getting to know the affordable skincare brands that keep prices reasonable, without scrimping on efficacy. 

If you’re wondering if there are still certain products worth splurging a little more on, Ukeleghe says the answer is yes. “You can compromise on cost when it comes to products such as cleansers and moisturisers, but I’d stress that this isn’t so much the case with serums,” she says. Every good skincare routine includes a cleanser, a moisturiser, a hydrating product and an SPF, and she says cleansers and moisturisers (read on for our pick of the best affordable options on the market), and in some instances SPF, are the products you can get away with paying less for.

“You can save on SPF as there are some great, affordable formulations on the market, however I typically find that cost does matter, particularly if you want a formulation suitable for oily, acne-prone, sensitive skin or skin of colour,” she says. Once the backbone of your routine is in place, you can add in serums and masks, utilising ingredients like retinol, AHAs, BHAs, niacinamide and hyaluronic acid according to your skin concerns, from congestion to dullness.

Being prepared to invest in a serum is Ukeleghe’s main rule of thumb, since they tend to incorporate more expensive ingredients, bumping up the price. Brands like La Roche-Posay do offer serums that manage to be affordable and effective, so make them the starting point of your hunt for an inexpensive serum that delivers on its promises.

Here is the British Vogue beauty team’s pick of 10 of the best affordable skincare brands to try now.

La Roche-Posay

This French pharmacy brand is a favourite of editors, celebrities, and probably most of your friends, and that’s all thanks to its excellent formulations. There is a product for everyone: the Toleriane range is a favourite of those with sensitive skin (the new Ultra Dermallergo Serum is £28 and excellent at alleviating dryness and redness), while the brand’s Retinol B3 is a brilliant introduction to the best anti-ageing active around – and it’s great for sensitive skins too.

CeraVe

A brand developed with the help of dermatologists, CeraVe products are formulated around the founding principle that our skin barrier is integral to how our skin looks, performs and feels. To that end, each product contains ceramides, an ingredient that makes up half of our skin barrier, and they’re really quite brilliant. Two good entry points are the Hydrating Facial Cleanser, a product that lifts all make-up off without stripping the skin, and the Moisturizing Cream, which is a £5 tube of creamy heaven. 

The Ordinary

Renowned for its minimal prices, The Ordinary’s products don’t disappoint either. There’s a huge range of choice, but good first ports of call are the Hyaluronic Acid 2% + B5, the Squalane Cleanser, and the Niacinamide 10% + Zinc 1%. If you become confused while perusing the website, the brand has recently launched virtual consultations on the Deciem website to connect you with team members over chat or video call, to help you decide what is best for your skin type.

L’Oréal Paris

Enjoy world-class skincare formulations with L’Oréal, whose consistent innovation in the skincare space makes it a rival for even the most expensive brands, without the lofty price tags. The brand’s new Age Perfect Golden Age Cooling Night Creamis £14.99, and helps re-cushion sallow skin thanks to the neo-calcium within the formula. Meanwhile, its Revitalift Laser Glycolic Acid Ampoules contain 10 per cent glycolic acid, and help to unclog pores, exfoliate the skin and leave it radiant; and the Revitalift Filler with 1.5% Hyaluronic Acid is an excellent choice for those who want to hydrate, plump, or simply boost their skin’s luminosity.

Simple

We should all aim for simplicity in our skincare routines, and Simple – unsurprisingly – offers us just that. You’ve probably tried the face wipes over the years, but a better choice is the milky Kind To Skin Purifying Cleansing Lotion or its micellar waters. The Hemp Ultra Calming Sheet Mask and facial moisturiser are two other stand-out products in the range – both leave skin feeling soothed and glowing.

Avéne

Another excellent French pharmacy brand (we have a lot to thank them for), Avéne’s speciality is sensitive skin, but its products are worth exploring for all skin types. After all, acne-prone skin also tends to be sensitive too. Look no further than the Hydrance Rich Hydrating Cream and Hydrance Aqua-Gel moisturisers (depending on your preferred consistency) to moisturise, and the Gentle Milk Cleanser to cleanse the skin without drying it out. The newest launch from the range is the Cleanance Comedomed, a cream containing a milk thistle-derived active ingredient called comedoclastin, which helps to reduce sebum and stop spots from forming in the pore. A must-try.

Garnier

Utilising the power of plants in its products, Garnier’s skincare products will appeal to those who like a natural approach to skincare. The Organic Lavandin Anti-Age Facial Sleeping Cream is enriched with jojoba and argan oils, and leaves skin hydrated, supple and smooth when you wake up in the morning. And if you haven’t tried its Moisture Bomb sheet masks, where have you been, exactly? The Night Time Face Tissue Mask with deep sea water and hyaluronic acid is second to none.

Super Facialist

From face wash to eye cream, Super Facialist offers a broad range of skincare products categorised by skin issue. For those who want to encourage luminosity back into the skin, the Vitamin C range is a good choice (the Brighten Booster can be mixed with your moisturiser for supercharged results), while the blemish prone will love its Salicylic Acid line, which utilises salicylic as its star ingredient – the Pore Purifying Clay Mask is a stand out.

Vichy

With some seriously cult products under its belt, Vichy gives great skincare. Its newest launch, the Minéral 89 Fortifying Sheet Mask, is made up of 89 per cent Vichy mineralising water (which is ultra soothing – and its signature ingredient), and hyaluronic acid, delivering a major boost to skin’s hydration levels. Another star product in the same range is the Minéral 89 Hyaluronic Acid Booster – it’s packed full of hyaluronic acid, so ideal to use morning and night.

The Body Shop

You probably already know it makes great body creams, but The Body Shop’s skincare offering is just as strong. If you’re yet to try its Aloe Soothing Body Butter, now is the time – it’s an ideal accompaniment to facial massage, and helps to calm irritated skin. Those who suffer from spots will love the Tea Tree line, while those with mature skin should look to the Drops of Youth collection.

VOGUE article

6 Skin Care Ingredients You Should Be Using

By now you know the drill: Every few months a new wunderkind skin care ingredient is discovered in some remote locale, and pretty soon it’s everywhere—in your masks, serums, foot creams, insert-step-in-your-beauty-routine-here. But at the end of the day, there are only a handful of ingredients that have stood the test of time and truly become essential. “In skin care, they’re the holy grail,” says Cambridge, Massachusetts, dermatologist Ranella Hirsch.

You’ve probably heard of all these by now. (Retinol, hyaluronic acid, AHAs, peptides, and vitamin C all make the list.) But you may still be a little confused on what exactly each one does—and how you should be using them. Here, I break it all down.

Retinol: For Softening Wrinkles and Fighting Acne

If there’s one ingredient lauded more than any other for its wrinkle-fighting, complexion-perfecting abilities, it’s this derivative of vitamin A. “Here’s the deal with retinol,” explains Hirsch. “We were talking about it in 1975, and we’re still talking about it now because it works.” In study after study, retinol has been shown to build collagen, decrease fine lines, improve skin’s texture, and fight acne.

The prescription version (retinoic acid, or Retin-A) acts fastest, but it’s pricey—and it can be drying. Over-the-counter retinols take eight to 10 weeks to show results (compared with six weeks with an Rx), but are normally paired with anti-inflammatories to calm the redness, peeling, or dryness; they can also cost less than a prescription, depending on your insurance, generally starting around $100.

Whichever type you use, you’ll want to ease into your retinol use slowly. “I start patients on the mildest version, one night a week at the onset,” says New York City dermatologist Amy Wechsler. As your skin begins to tolerate a pea-size amount, you can eventually go up to two nights a week. But stay off harsh physical scrubs and peels while you’re using retinol; remember to moisturize, moisturize, moisturize; and use extra sunscreen for the first six months.

Try Lancôme Visionnaire Skin Solutions 0.2% Retinol Correcting Night Concentrate $75

Hyaluronic Acid: For Serious Moisture

This tiny molecule helps lubricate joints and keep skin plump, and is one of the world’s finest humectants (elements that attract and retain water). What does that mean for skin? “Hyaluronic acid is awesome,” says Wechsler. In addition to being a terrific moisturizer, she says, it partners well with other active skin care ingredients (so you can layer it with retinol, for example, and use it daily). “The beauty of hyaluronic acid is that it doesn’t have any fine print,” says Hirsch. “It benefits any skin type, at any age. And the truth is that everyone looks great with hydrated skin.”

Try L’Oreal Revitalift Derm Intensive Hyaluronic Acid Serum $30

Vitamin C: For a Glow Boost

Doctors love vitamin C because it’s an incredible antioxidant and it stimulates collagen production—in other words, it increases glow and evens out spots. For best results, look for a high concentration, up to 20% in a serum or cream.

Vitamin C does have a downside, though: It breaks down when exposed to oxygen and light. Seek out truly airtight packaging, watch out for discolored formulas, and know that because vitamin C loses efficacy in the sun, it’s best as a nighttime product, says Montclair, New Jersey, dermatologist Jeanine Downie. But “use it on the nights you’re not applying retinol,” she adds. It’s also great in an eye cream to help soften fine lines and spots.

Try SkinCeuticals C E Ferulic $166

Peptides: For Firming

“Think of peptides as Legos—they’re protein building blocks,” says Hirsch of the skin strengtheners. Studies show certain peptides can boost collagen production and speed wound healing; or they can mimic the effect of Botox when applied topically. That means you’ll likely want to introduce peptides in your 30s, when you notice your skin doesn’t feel quite as firm or bouncy as it did in your 20s. They can also be used on your body to smooth and firm skin, and they may fade old scars and stretch marks. There’s emerging science that some peptides have been found to safely treat eczema.

Try Peter Thomas Roth Peptide 21 Life & Firm Moisturizer $95

Salicylic Acid and Benzoyl Peroxide: For Eradicating Acne

Okay, these are technically two ingredients—but the pair is name-dropped so frequently in the same acne-fighting sentence that it seems a shame to split them up.

“Salicylic acid is a lipid-soluble acid, so it penetrates into oily pores to clean them out, and it’s anti-inflammatory too,” renowned dermatologist Fredric Brandt once told us. “Benzoyl is antibacterial, so together they work synergistically.”

Look for bacteria-zapping benzoyl peroxide in face washes or spot treatments. It’s widely available in drugstores, ranging from 2.5% to 10% concentrations. (To minimize irritation, start with the lowest.) Try salicylic acid in an allover toner or cream to prevent breakouts, or on pimples if you have sensitive skin—it’s gentler than benzoyl, explains Wechsler.

Try Clean & Clear Persa-Gel 10 $5

Alpha Hydroxy Acids: For Smoothing

“My patients love, love, love AHAs,” says Downie, who explains that the powerful exfoliators are genius for clearing up sun damage, hyperpigmentation, acne, and fine lines. Multiple AHAs exist, but the most popular (and potent) is glycolic acid, which penetrates damaged skin to spur fresh, new skin cell production. Glycolic acid does its exfoliating work in everything from once-monthly in-office face peels to nightly washes, but it’s best not to use glycolic acid while you’re on retinols. And if your skin is sensitive, try glycolic’s less intense AHA cousin, lactic acid, which also chemically exfoliates but isn’t as drying.

Try Pixi Glow Tonic $14

GLAMOUR article

Colourpop’s 9-Pan Eyeshadow Palettes

ColourPop’s 9-pan palettes have taken the makeup world by storm; from monochromatic color stories to complementing colors that make great looks – they’ve got it all. At this point it’s safe to say there are over 20 of this style of palette made by ColourPop, with new releases every week!

Each collection has a cute pun-ny name and usually comes with blushes, highlighters, lip glosses, lipsticks, and even some of their FourthRayBeauty or SOLBody products.

The palettes I own:
MAR (part of SOL + MAR Collection)
Uh-huh Honey
Main Squeeze
– Brown Sugar (not available on the website)
Strawberry Shake

The formula is incredible, and not just for the price. The shadows are pigmented, easily bendable, and last all day long on the eyes with the right eyeshadow primer. More than half of the palettes in this shape come with at least one pressed glitter, which may turn some makeup lovers away from the product.

Overall, these shadows and color stories sometimes resemble their expensive counterparts very precisely (HUDA Beauty), while others have their own unique color story.

At $12USD, 10/10 recommend!

Have you tried these palettes? What do you think about them? Let me know in the comments below!

Rimmel London #BossBabe

Rimmel London Power Palette in #BossBabe – I like the simple design and the lightweight packaging. The eyeshadows are pigmented, blendable, and crease-proof all day; the lip & cheek gloss doesn’t disrupt the makeup underneath; the highlighter is subtle yet gives a natural glow and complements the eyeshadow tones very well.

Rimmel London Wonder’Ink Eyeliner – the formula of this felt-tip liner is extremely black, dries very quickly preventing smudging and is easy to work with.

Definitely recommend to check out this collection when it hits the shelves!

For more eyeshadow palette shades in this line, visit their website.
For the eyeliner, visit their website.

Urban Decay Eyeshadow Palettes Dupes

With Urban Decay expanding their Naked eyeshadow palette line at an increasingly high speed, the collectors mentality comes to a halt for many beauty lovers. With the release of Naked Cherry and Naked Heat, drugstore brands Makeup Revolution and Rimmel London lost no time in making affordable quality dupes for those palettes. I’m still waiting for them to dupe the Naked Honey!

Here is the Naked Cherry and Makeup Revolution & Rimmel London dupes:

Here is the Naked Heat and Makeup Revolution & Rimmel London dupes:

Formula comparison: Makeup Revolution eyeshadows are slightly more pigmented and blendable, but do have quite a bit of fallout so tap off the excess from the brush before applying and do your eye makeup first. The Rimmel London eyeshadow formula is less pigmented, but allows for color buildup with less fallout.

Have you tried these palettes? What are your thoughts? Let me know in the comments below!

NYX It Up

I adore the formula of these NYX palettes! They’re great for travel and offer a wide variety of shades.
Even within the Warm Neutrals color family there’s a definite distinction between the shades, none are completely similar.
The Ultimate Brights does require a little bit of work, otherwise they show up pastel, still love it though.
Great palettes for a great price!

Products from the top:
Ultimate Multi-Finish Palette in “Sugar High”
Ultimate Shadow Palette in “Phoenix”
Ultimate Shadow Palette in “Warm Neutrals”
Ultimate Shadow Palette in “Brights”

Have you used these palettes? What are your thoughts? Let me know in the comments below!

10 Beneficial Ways To Use Vaseline

  1. Use it as a lip scrub – apply a small amount on your lips and gently scrub with your toothbrush. Vaseline provides a nice layer of moisture while stripping away dead skin.
  2. Use it to prolong the scent of your fragrance – it stays on the surface of your skin, so apply it in places you would normally apply fragrance and voila! The scent lasts way longer.
  3. Use it on the cuts from shaving to stop bleeding and scarring, it helps heal it faster as well.
  4. Use it to maximize the benefits of your night cream – Vaseline doesn’t clog pores despite its heavy texture, and when used in particularly dry areas where you’d like your night cream to be particularly active, it can really help.
  5. Use it to maximize the benefits of your eye cream – it helps lock in the moisture (applied on top of the eye cream) and provide a plump and energized feeling in the morning.
  6. Put a light layer of Vaseline on the outside of your top teeth to help the lip slide up and down if you need to smile a lot during an event or a photoshoot.
  7. Use it to tame your eyebrows – instead of a brow gel, put a small amount of Vaseline on your brows and comb through with a spoolie as you normally would.
  8. Use it to help you during allergy season – apply a light coating on top and bottom lashes, and on the inside of the nostrils, which will help prevent the pollen from getting into your eyes and nose.
  9. Use it to help your nails – apply a generous amount on the base of the nail, cuticles, and wash off after about 10 minutes. Vaseline provides a lot of moisture and can help strengthen your nails.
  10. Use it to help tame baby hairs – apply a small amount and smooth the hairs into place. Don’t worry, it doesn’t look greasy, it creates a natural hair-like shine.

Do you use Vaseline at all? What do you use it for (if you do) and why don’t you use it (if you don’t)? Let me know in the comments below!