Tara Simon will step into the role of global brand president of Too Faced starting July 1.
Jerrod Blandino and Jeremy Johnson are leaving their brand, Too Faced Cosmetics to pursue new entrepreneurial endeavors as of June 30, Estée Lauder Companies announced on May 6. Effective July 1, Tara Simon will be promoted to global brand president of Too Faced and will still report to Fabrizio Freda, president and chief executive officer of Estée Lauder Companies.
Blandino and Johnson founded Too Faced 24 years ago in 1998, creating many noteworthy products throughout their time such as Better Than Sex Mascara, Born This Way Natural Finish Foundation, and Lip Injection Extreme Lip Plumper.
“Jerrod and Jeremy started the brand with a simple yet compelling creative concept and transformed it into something that is truly extraordinary,” William P. Lauder, executive chairman of ELC said in a statement. “We look forward to seeing where the next phase of their journey takes them and wish them all the best as they set out on new adventures.”
Before becoming Too Faced and Estée Lauder Companies’ senior vice president and general manager of Too Faced, Simon was the senior vice president of merchandising of prestige beauty at Ulta Beauty. Since joining Too Faced two years ago, she has “inspired products and unique experiences” and led the teams through her brand-building expertise, Freda said in a statement.
She also helped to increase the brand’s sales growth during the COVID-19 pandemic, according to the brand. In her new role, Simon hopes to further improve the company’s category strategy for makeup.
“I am confident that under Tara’s leadership, Too Faced is well-positioned for its next phase of growth,” Freda said. “And we are so grateful for Jerrod and Jeremy’s outstanding work over the last six incredible years spent as part of the ELC family.”
Over the past year-and-a-half many of us have picked up new beauty tricks to help in our quest to quickly look presentable on ZOOM, even if we’re still wearing our pyjamas. Those in need of some inspiration should take notes from Priyanka Chopra’s recent IGTV, in which she takes fans through her own “quick makeup” look, which she’s learned to perfect in less than five minutes.
Next up: it’s blush. Chopra uses a Chanel compact blusher, the latest of which is the ultra-pretty Fleurs De Printemps Blush and Highlighter Duo, and blends it over her cheekbones and up to her temples. “I like going a little bit on the sides of my face,” she says. “[It] gives [my face] a little shape.” Her next makeup artist-approved trick is to use the same brush to lightly blend the blusher over her eyelids, for a little pop of colour and to bring the face together.
Since our eyes are everything nowadays (“Eyes are important on Zoom!”), Chopra swears by an eyelash curler to wake her eyes up, and then applies mascara afterwards – including on the bottom lashes. Then, she brushes her eyebrows, using a pencil to fill in the gaps, while still keeping them “super natural”.
Despite the amount of time we all now spend wearing protective face masks, Chopra is still all for a look that emphasises the lips. “I usually like to have a lighter lip or a fun colour, maybe,” she says in the video. “This is my favourite go-to. It’s Clinique [Chubby Stick] and it’s kind of natural.” One of Clinique’s bestselling lip products, Chubby Sticks offer a natural, balmy lip tint while nourishing the lips.
To finish? She sweeps her hair back into a relaxed bun, adds some “distracting, fun accessories” and voila, she is ZOOM ready.
Have you heard about slugging? As slimy as it might sound, it’s a Korean beauty skincare trend made popular a few years ago that has recently had a renaissance thanks to TikTok, on which it’s going viral. Check Reddit and you’ll also see a number of threads enthusing about it. “Slugging is a trend that centres around putting a thick layer of Vaseline or petroleum jelly on your face as the final step in your skincare routine,” explains Maree Kinder, founder of Beauty & Seoul.“The idea behind it is to act as a seal or barrier to prevent moisture loss from skin.”
Taking the concept of fortifying the skin barrier to new – and somewhat greasy – heights, to many (those for whom a moisturiser is more than enough, thank you very much) the thought of slapping on some Vaseline onto skin is a no-no. But those who do it swear it helps to leave skin hydrated, plump and glowing. The trend emerged after, Kinder says, a Korean actress claimed it was her secret to “chok chok” skin, which is that dewy finish that has also become popular in the UK.
But does it work? While some skin types can take this hefty way to retain moisture, most dermatologists are wary of the trend: “I worry that excessive amounts of petroleum jelly will clog pores, especially if you already suffer from acne-prone skin,” says Dr Ewoma Ukeleghe, founder of SKNDOCTOR. “Vaseline is occlusive, meaning it forms a barrier – pure occlusion can trigger breakouts in acne-prone skin types.”
Kinder, who hails from Korea and grew up in the UK, also admits that few of her South Korean friends actually partake in the trend, but does point out that the method can work for dry skin types. Dr Ukeleghe agrees, explaining that slugging on “small, dry patches, shouldn’t be too problematic for the skin as petroleum jelly can be soothing and moisturising” but she advises avoiding applying it in a blanket manner. It’s comedogenic so there’s a high chance you’ll break out in spots.
What both experts agree is that there are products that promise that same dewy, plump skin without the risk factor. Ingredients like ceramides and niacinamide work to help bolster the skin’s barrier, leading to better retention of moisture in the skin, and subsequently a healthier appearance. “Hyaluronic acid is the ultimate hydrating molecule,” adds Dr Ukeleghe. “It’s a natural component in our skin but, applied topically, helps bind and retain moisture.” She recommends following with a nourishing moisturiser to keep everything locked in.
Meanwhile, good quality facial oils may also be excellently deployed as the last step in your skincare regime to lock hydration in and leave skin luminous. Finally, Dr Ukeleghe recommends making use of overnight masks in lieu of Vaseline. Sticky situation averted.
Packed with eye-opening ingredients like caffeine and hyaluronic acid, these top-rated picks help you fake a full night’s rest.
The use of eye cream is a heated debate: half believe slathering the undereye area with decadent creams can help minimize the appearance of dark circles over time, while the other half seems to think they’re moisturizers in tiny tubs and offer nothing more than a placebo effect. There is one thing we can agree on: no one wants to look like they got roughly four hours of sleep.
Ahead, you’ll find the most luxurious and effective ones — packed with eye-opening ingredients like blood vessel-constricting caffeine and skin-plumping hyaluronic acid — to help fake a full night’s rest, no matter how many hours of Zzz’s you have or have not managed to squeeze in.
Peter Thomas Roth Vital-E Microbiome Moisture Defense Eye Cream
The integrity of the skin barrier is so important to the look and feel of your skin, especially in the very delicate undereye area. The 2020 Best of Beauty-winning Peter Thomas Ross Vital-E Microbiome Moisture Defense Eye Cream relies on prebiotic and probiotic ingredients, as well as powerful antioxidants to protect skin and ultimately reduce the look of lines and puffiness.
The hint of yellow tint in 2020 Readers’ Choice and Best of Beauty Award winner Ole Henriksen Banana Bright Eye Crème — which doesn’t actually contain banana, by the way — instantly brightens and color-corrects dark circles. Vitamin C and collagen support skin’s clarity and elasticity.
L’Oréal Paris Age Perfect Hydra-Nutrition Manuka Honey Eye Gel
Equipped with a cooling rollerball applicator, L’Oréal Paris’ Age Perfect Hydra-Nutrition Manuka Honey Eye Gel won a 2020 Best of Beauty Award for its depuffing and dark-circles-reducing abilities. The soothing combination of manuka honey, caffeine, and hyaluronic acid is especially perfect for dry, mature skin. Gently pat in any excess product with your fingers.
Retinol near your eyes sounds scary, but with this gentle cream you’ve got nothing to fear. RoC Retinol Correxion Eye Cream, an ophthalmologist-tested 2020 Best of Beauty Award winner, slowly releases the vitamin A derivative to fight fine lines around your eyes. And because it also contains hyaluronic acid, it does all this with lots of hydration.
Dr. Loretta’s peptide-packed Tightening Eye Gel nabbed a 2019 Allure Best of Beauty Award for best de-puffing eye cream for the ability to improve the area’s contour. But there’s a bonus: The proprietary Chromabright complex fades uneven pigment, making this a great pick for dark circles too.
Wake up tired eyes with Kiehl’s Youth Dose Eye Treatment, made with pro-retinol (a proprietary retinol derivative), vitamin C, and grapeseed extract. The trio works in tandem over time to brighten and minimize the appearance of lines and dark circles.
Tatcha The Pearl Tinted Eye Illuminating Treatment
Like a tinted moisturizer for your undereyes, Tatcha’s almost-too-pretty-to-use The Pearl Tinted Eye Illuminating Treatment is available in three versatile shades to instantly mask discoloration and improve the appearance of skin.
This little white jar with its signature green text by Kiehl’s is a mainstay on top shelves around the world. Avocado oil in Kiehl’s Creamy Eye Treatment with Avocado is one of the most potent natural moisturizers and works to nourish and hydrate the eyes.
Drugstore fave Neutrogena Hydro Boost Eye Gel-Cream is packed with potent hyaluronic acid, which as you may know, helps lock hydration into the skin. It’s one of those good-for-everyone picks: light enough for oily skin, hydrating for anyone, and the gel texture makes it cool to the touch.
Hydrate the delicate undereye area with a formula that’s infused with hyaluronic acid, peptides, and avocado protein extract. Plus, brightening ingredients like date seed extract mean less concealer over time.
Estée Lauder Advanced Night Repair Eye Supercharged Complex
Not getting enough of those all-important z’s? Keep ’em guessing with Estée Lauder’s Advanced Night Repair Eye Supercharged Complex, a luxurious gel-cream that combats the side effects of sleep deprivation, UV damage, and pollution buildup.
La Roche-Posay Pigmentclar Eyes was born of studies about dark undereye circles. As it turns out, the blue ones are due to a lack of microcirculation, which can result from fatigue and are worse in the morning because we sleep horizontally; brown circles can result from sun exposure, genetics, and even excessive rubbing of the eyes. If you didn’t even know undereye circles came in two types, there’s good news: This innovative LRP product was created to target both.
The future looks even brighter for cult skincare beauty brands The Ordinary and NIOD, part of Deciem Inc.—following Estée Lauder’s $1 billion purchase for majority stake in the Canadian-based, multi-brand company.
Estée Lauder Companies Inc. announced that it will increase its investment in Deciem Beauty Group Inc., from 29% to 76%.
ELC, which owns a portfolio of leading beauty brands including MAC, La Mer and Bobbi Brown, made its initial investment in June 2017, and will purchase the remaining interest after a three-year period. Net sales at Deciem for the 12 months ended Jan. 31 were approximately $460 million.
“Over the last four years, we have built a truly special long-term partnership with the incredible Deciem team, and we are excited for what the future holds,” said Fabrizio Freda, president and chief executive officer at Estée Lauder Companies, in a prepared release.
“The company’s hero products, desirable innovation, and digital- and consumer-first high-touch approach have been instrumental to its success.”
In 2013, Brandon Truaxe founded Deciem, known as “the abnormal beauty company,” with the goal of raising transparency in the beauty industry. The company’s portfolio includes six brands; The Ordinary is its largest brand followed by NIOD.
The Ordinary, whose celebrity fans include Kim Kardashian, retails from $3.95 to $28.90, while the vast majority of products retail under $10. The brand’s top-selling product is the Niacinamide 10% + Zinc 1%, a skin blemish serum, for $5.90. According to the company, one product sells every second globally. If The Ordinary offers broad appeal with its budget-friendly prices, NIOD, whose slogan is “skincare for the hyper-educated,” is the higher-end crown jewel in terms of marrying science with skincare. For instance, the smaller-size 15 ml. Copper Amino Isolate Serum retails for $60. All of the Deciem products are created in house in the lab.
“One of the biggest marketing drivers is word of mouth and this can only be achieved by creating formulations that are loved,” said Nicola Kilner, cofounder and chief executive officer of Deciem. “Our products have high levels of trusted ingredients, clear percentages of actives, and most importantly they work.”
Part of the beauty products’ appeal is their simple, almost scientific-looking design.
“The bottles create a lab-like visual in a bathroom cabinet,” Kilner said. “The design has led to a larger conversation about ingredients, we have resonated with a newly coined consumer, the ‘skintellectual,’ who knows exactly what to put on their skin, what the formulas do and in which products to find these ingredients.”
Being a part of the Estée Lauder family will open up a whole new world for Deciem, the executive noted.
“You look at the ELC portfolio of brands and now The Ordinary can mix right next to La Mer,” Kilner said. “We always tried to push that price point does not define luxury.”
The acquisition will allow Deciem to have access to Estée Lauder’s vast resources to grow their brands, particularly global distribution and supply chain.
“We will continue scaling The Ordinary,” Kilner said. “Then we want to get back to the heart of Deciem, which is to be an incubator of brands. Our research and development chemists are working on formulations for new brands as we speak.”
The company’s journey and rise to cult beauty status was not without challenges and growing pains.
“Estée Lauder supported us at our lowest, continue to trust our decisions and most importantly they have loved us throughout,” Kilner said.
The $1 billion paid by Estée Lauder reflects a market value of $2.2 billion. Excluding this gain, Deciem’s net sales and earnings are expected to have a negligible impact on Estée Lauder’s fiscal year 2021 consolidated results, according to the release. The acquisition is expected to close in the quarter ending June 30.
Deciem’s founder Truaxe recognized the synergy between the brands and said Estée Lauder was the only “forever home” for the innovative beauty company.
“They put brand ahead of business and are family-orientated throughout—two values we ferociously hold dear,” Kilner noted.
At a time when mask-wearing is de rigueur, it’s no surprise that, where makeup is concerned, our attention has turned to enhancing the eyes. The distracting, spirit-lifting power of exploring new looks should not be underestimated, and from lashes to lids, and even temples, options abound.
Val Garland, makeup artist and Vogue contributing beauty editor, agrees. “Now the eye area has become our focus, it’s all about liner, lashes and brows,” she says, before singling out the graphic look of the 1960s. “Get your flick on, but switch the black and brown for navy or rich forest-green. Perfect your brows and flutter your lashes with mega volume – the strong nature of this makeup is what makes it so appealing.”
The Vogue archive holds a wealth of inspiration for looks to emulate, so here, for your delectation, is an illustrated retrospective highlighting creative expression through makeup. Look to those graphic ’60s looks, the abandon of the 1970s, the freewheeling freedom of the 1980s or the makeup magic of the modern day. This is your ultimate moodboard – and it’s a place where imagination knows no limits.
One of the earlier illustrative examples of eye makeup in Vogue, this now iconic image serves as a reminder to never forget the drama of a single sweep of colour.
Legendary makeup artist Barbara Daly created this heavenly look, applying frosted blue “halos” around the eyes to ethereal effect.
Influenced by the makeup of the 1970s, Pat McGrath, Vogue’s beauty editor-at-large, created this shimmering aquatic moment on model Adwoa Aboah for Edward Enninful’s inaugural edition as editor-in-chief.
Grace Coddington, now a British Vogue contributing fashion editor, stars as the muse for this portrait, which sees maxi lashes and exaggerated winged liner take centre stage (with hair by Christopher at Vidal Sassoon).
Get the look: layer up an excess ofGucci Mascara L’Obscur, £40, on both top and bottom lashes, tracing in extra lashes on the lower line for added drama.
Why not look to sequins and pearls to accessorise the lower lash line, like model Marika Green? Appliqué accents instantly prettify any makeup.
Although some people are using these stay-at-home days to give their skin a break from foundation, others are using this time at home as an excuse to test new base makeup. If you’re wondering what people are loving in the matte foundation category, lucky for you, there’s quite a range of picks to share. These oil-free base products are often assumed to be drying or face-flattening, but that’s not always the case — especially if you pick the right matte foundation formula.
According to cosmetic chemist Ginger King, it’s the silica powder in the oil-free formulas in matte foundations that makes them dry down with zero shine or dew. “Silica powder helps to absorb oil and is often used in foundation ingredient lists to give a matte appearance,” she says. “Some brands also use clay as a way to keep skin looking matte.”
Knowing that, matte foundations may be the way to go because many of them are also transfer-proof, meaning the product won’t smudge onto your mask. Plenty of non-dewy base products deliver a flawless finish, stave off shine all day, and disguise blemishes.
New York City-based makeup artist Tommy loves to use a matte base on anyone with oily or acne-prone skin. “I always pull for a matte foundation when working on a client that wants to cover any blemishes,” he says. “I’ll apply small amounts at a time to the face to ensure nothing dries down before I blend it out with a large kabuki brush. If I need more — I add as I go.”
Estée Lauder Double Wear Stay-in-Place Foundation
This liquid foundation is an anti-shine person’s dream. The Estée Lauder Double Wear Stay-in-Place Foundation comes in 56 shades and creates an even skin tone if you’re trying to cover up blemishes. Keep in mind, it’s full coverage, so if that’s not your jam, you can use it as a spot cover-up because it’s also great for that.
The NARS Soft Matte Complete Foundation is a great pick if you want a matte finish but sheerer coverage. “This hydrating formula has a way of just appearing like real skin, just better,” says Tommy. I believe that the hydrating hyaluronic acid in its formula explains why. Just one drop is enough to cover your entire face with whatever application tool your heart desires.
Yes, UOMA Beauty’s Say What?! Foundation is matte, but it’s spiked with hyaluronic acid to keep skin hydrated throughout the day. Its creamy texture is a medium-coverage finish in 51 shades — no wonder it has received a Best of Beauty Award.
The NYX Stay Matte But Not Flat Liquid Foundation is oil-free, so have no fear of it clogging your pores. Its hydrating, water-based formula is packed inside a squeezy tube, making it a mess-free dream and allowing you to get every last drop of it.
The L’Oréal Paris Infallible Pro-Matte Foundation is a great pick because it’s affordable, and the coverage is incredible. Apply a pea-sized amount to your forehead, cheeks, and chin, and buff it out with your favorite sponge, brush, or even your fingers. You’ll have a smooth, even base in no time.
Clé de Peau Beauté Radiant Fluid Foundation Matte Broad Spectrum SPF 20 Sunscreen
“The Clé de Peau Beauté Radiant Fluid Foundation is a great splurge because it gives you an even base with its luxurious texture,” says makeup artist Nam Vo. The luxe liquid is infused with SPF 20 and illuminates skin while keeping it shine-free in all the right places.
Make Up For Ever Matte Velvet Skin Full Coverage Foundation
If you have oily skin, this one’s for you. The Make Up For Ever Matte Velvet Skin Full Coverage Foundation provides a soft, velvety finish for an ultra-smooth base. It also has oil-absorbing powders in it to keep you completely matte for a full day of Zoom meetings.
CoverGirl Full Spectrum Matte Ambition All Day Foundation
The CoverGirl Full Spectrum Matte Ambition All Day Foundation is the perfect base to wear under your mask. It’s comfortable, soft on the skin, and it’s so full coverage you may want to even skip concealer. Plus, it won’t leave foundation marks on your mask.
Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation
When Rihanna dropped the Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation it paved a way for beauty brands to become more shade inclusive. It also has an insanely good formula that’s never cakey and doesn’t let any shine come through. Tommy suggests applying this formula in dots around the face a blending it out with your favorite foundation brush.
HUDA Beauty #FauxFilter Full Coverage Matte Foundation
The HUDA Beauty #FauxFilter Full Coverage Matte Foundation is commerce writer Angela Trakoshis’s favorite foundation ever. “With just one pump, this thick foundation does exactly what its name reads: creates a filter for your face,” she says. It’s matte, it’s lightweight, and those dark spots you want to conceal? They disappear with just one layer of this stuff.
The Clinique Stay Matte Foundation is an oil-free formula that keeps your skin looking crease-free all day long. It’s also buildable, so layer it up with your favorite beauty sponge for a more full-coverage effect.