The 13 Best Brow Gels Right Now

When you think of must-have beauty products, your brain will probably overlook eyebrow gel. However, if the latest innovative brow gel formulas are any indication, it might be time to change that. The truth is, eyebrows, and brow products, are severely underrated.

Eyebrows have the power to make a face by shaping, lengthening, and defining its features. Beyond the basics, filling and defining the brows can completely change and elevate a makeup look—much the way the right hairbrush, blow-dryer, or volumizing product is key to a bombshell blowout. You can’t have great hair without great hair products, and the same goes for eyebrows.

Whether you’re looking to tame, fluff, or simply keep your ’90s-inspired skinny brows in place, these products have your arches covered. Read on for the best eyebrow gels for all your grooming and glamming needs, according to Glamour editors.

Glossier Boy Brow

She’s an icon, she’s a legend, she’s been the moment since she first launched in 2015—she is Glossier’s Boy Brow. A legion of fans swear by her super-light but thickening formula, which delivers the softest and fluffiest brows. Just a couple swipes will make your brows look groomed and defined, never cartoonish. When I’m pressed for time or want to do a minimalist makeup look, this is my go-to. —Ariana Yaptangco, senior beauty editor

Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel

My first experience with this eyebrow gel was testing it for the Glamour Beauty Awards earlier this year, and it’s stayed in my rotation ever since. I like how light the product texture feels—no greasy, clumpy sensations here. Instead I’m left with a perfectly subtle yet fluffy brow. —Anna Moeslin, deputy editor

Anastasia Beverly Hills Clear Brow Gel

I didn’t know I needed an eyebrow gel until I tried this one from Anastasia Beverly Hills. It holds my eyebrows in place and gives them a sleeker look. Sometimes I pair it with my Anastasia Brow Definer, but for the most part I’ll only use a few coats of this gel. It looks good regardless, and I will definitely be repurchasing once I run out! —Monique Wilson, editorial assistant

Patrick Ta Major Brow Lamination Gel

My go-to for hot summer days and special occasions, Patrick Ta Major Brow Lamination Gel is the Black + Decker of brow gels. Layer on a little too much, and you might end up leaving clumps of dried product behind (been there). But the tackiness is a godsend for arches that tend to fall throughout the day. Slicked on with a decisive hand, this gel will give you serious hold and definition. Plus, the dual-ended plastic applicator makes precision a cinch. —Hanna Lustig, staff writer

Tarte Big Ego Sketch & Set Brow Pencil & Tinted Gel

I’m obsessed with Tarte’s brow duo mainly because the gel side is pigmented enough to add some depth but not so much that I look as if I literally drew my brows in with a Sharpie. I’m also partial to eye products that are packaged in super-slim tubes, like this one, as they allow for greater control. Extra points for the inclusion of nourishing babassu oil, which leaves brows soft, never crunchy. —Perrie Samotin, digital director

Urban Decay Brow Endowed Brow Primer + Color

I’ve always appreciated my eyebrows, but after I shaved my head, I realized how lucky I was to have the same bushy eyebrows my grandfather has. Since my brows were now the focal point of my face, I got very into keeping them perfectly plucked and in place. The Urban Decay Brow Endowed Brow Primer + Color quickly became a regular in my beauty routine. I use the Primer side to keep any rogue hairs in place, while the pigmented side helps define my brows. The product is light enough to not make your eyebrows feel hard and allows for a more natural look. —Krystyna Chavez, senior social media editor

Refy Brow Sculpt Shape and Hold Gel With Lamination Effect

I have naturally thick brows, and while I used to be ashamed of them, I show them off proudly now. This gel is unlike any other brow product I’ve used before. It sculpts my arches while maintaining a natural look thanks to the laminating effect. I took one look at brand founder Jess Hunt’s brows and knew this would be a game changer for me. —A.N.

L’Oréal Paris Unbelieva-Brow Waterproof Topcoat  

Face sweat is my biggest enemy during the summertime—especially during the current heat wave. As a result, my makeup products have been given the impossible task of fighting off humidity and perspiration. This waterproof eyebrow topcoat from L’Oréal does not budge—ever. My brows stay in place from morning to night, no matter how much I sweat or how often I spritz cooling mist onto my face. —A.Y.

Nyx Professional Makeup The Brow Glue Clear Laminating Gel

I love a good drugstore find, and Nyx never disappoints me. With naturally curly hair comes naturally curly brows, so not every brow gel on the market can tame these bad boys. The Nyx brow glue keeps those brow ends down and straight with just a few swipes. I also love that I don’t have to worry about any sticky gel residue as the day passes. —Andrea Navarro, commerce writer

Benefit Gimme Brow + Brow-Volumizing Gel

I’ve used Benefit’s Gimme Brow + Brow-Volumizing Gel for as long as I can remember. It perfectly shapes, fluffs, and defines my brows without weighing them down—it’s not at all hard or crunchy. At this point I’m so attached that I don’t feel like my makeup look is done until it’s applied. It’s just that good! —Danielle Sinay, associate beauty editor

Milk Makeup Kush Fiber Brow Gel

I have basically nothing in common with Hailey Bieber, except for the fact that we share a favorite eyebrow product. In her viral Lazy Makeup Routine” on TikTok, the only thing the model puts on her brows is Milk Makeup’s Kush Brow Gel—and same here, girl, same. The gel perfectly fluffs up arches and defines hairs for a soft-soap brow look without any residue. I use a dark brown and tend to heavy-up on areas that are a bit more sparse. It may be a “lazy” product for Mrs. Bieber, but it’s an everyday thing for me. —Shanna Shipin, contributing editor

Too Faced Fluff & Hold Laminating Brow Wax

I typically don’t use eyebrow gel (just an eyebrow pencil and spool for me!), but when I want to make sure my brows stay in place for when I’m doing a full face of makeup, the laminating liquid wax formula of TooFaced’s Fluff & Hold totally does the trick. Plus, the dual-sided brush applicator makes it super easy to get the full-brow look I want. —Jessica Radloff, senior West Coast editor

Makeup by Mario Master Hold Brow Gel

I’m a huge fan of celebrity makeup artist Mario Dedivanovic’s beauty line because you are able to see his years of industry work reflected in his products. The Master Hold Brow Gel is no different—the slim packaging makes it easy to control and navigate the curves of your brow, while the spool is big and fluffy to catch every hair. —A.Y.

GLAMOUR

The 7 Best Brow Pencils for Defined, Fuller-Looking Eyebrows

A lot can be said about eyebrows. For one, they frame your face, so they have the power to completely change the way you look. And, as the saying goes: Most eyebrows are sisters, not twins, so it’s rare for them to be symmetrical. Whether you have a few sparse patches that need filling in, are trying to make your brows look more even, or are simply looking to accentuate what you’ve got, the right brow product can make all the difference.

As far as brow products go, there’s a ton of options ranging from gels and pomades to powders and pencils. According to brow expert Joey Healy, if you want to lengthen the tail of your brows, create more of a peak in your arch, or fill in a sparse spot, the easiest, most effective choice is an eyebrow pencil. You may have guessed it — these handy, pigmented pencils work like actual pencils and can be used to draw, shape and define your eyebrows. “A pencil feels more familiar,” says Healy. “You can really direct the color in a concentrated way.”

There are so many different eyebrow pencils out there, making it hard to narrow down the best of the best. After keeping texture, ease of use, color payoff, and shade range top of mind, the editors determined the seven best brow pencils of 2022. Ultimately, the Anastasia Beverly Hills Brow Definer Triangular Brow Pencil was the most impressive, thanks to its non-drying, creamy texture and beginner-friendly shape.

Best Overall: Anastasia Beverly Hills Brow Definer Triangular Brow Pencil

What We Love: The tip’s triangular shape is user friendly and makes defining your brows a seamless experience.

What We Don’t Love: We wish this formula was waterproof.

Anastasia Soare knows a thing or two about brows. Aside from being responsible for JLo’s snatched eyebrows, she also is the mastermind behind her eponymous brand, Anastasia Beverly Hills. We tested two brow pencils from the brand, but this one, which our tester calls “the gold standard of brow pencils,” reigned supreme. The slim, retractable pencil makes drawing soft, hairlike lines a cinch.

The pencil isn’t too thin, nor too fat and wasn’t heavy in my hands,” the tester says. The tip is triangular and “perfectly slanted” so you can’t mess up, regardless of whether you shade your brows in one swoop or cautiously make thin, hairlike strokes. Once you’ve penciled everything in, you can easily flip the product over and use the built-in spoolie to style your brows to perfection. And although the Brow Definer isn’t waterproof, our tester assures us that the pigment is long-lasting and doesn’t smudge.

Shades: 12 Waterproof: No | Ingredients: Vitamin E, Hydrogenated castor oil

Best Value: e.l.f. Cosmetics Instant Lift Brow Pencil

What We Love: For under $5 you can shape, tame, and define brows with this dual- ended pencil.

What We Don’t Love: There are only five shades available.

The e.l.f. Cosmetics Instant Lift Brow Pencil is a dual-ended precision liner and spoolie duo that allows you to tame, shape, and define your brows in seconds. Between the price point (ahem, five dollars) and a creamy, smudge-proof formula, there’s a lot to love about this option. Ideal for filling in sparse areas, the eyebrow pencil goes on smooth and can be manipulated — with the help of the spoolie — to disguise the look of sparse areas. “I have thick brows, so I used it to fill in some gaps,” the tester shares. “It goes on heavier than other options I’ve tried, but it’s easy to use and it helped me achieve fuller-looking brows.” Aside from adding pigment, the formula also helps condition and promote brow growth over time thanks to a touch of nourishing grapeseed oil and vitamin E.

One thing our tester wishes she could change: The color range. “It only has five shades, so there isn’t much variety,” she says. “But, nonetheless, I would recommend this one, especially given the price.

Shades: 5 Waterproof: No | Ingredients: Grapeseed oil, Vitamin E

Best Drugstore: L’Oréal Paris Brow Stylist Definer

What We Love: The thin-tipped brow pencil is retractable, so it’ll never dull after you use it.

What We Don’t Love: If you press too hard, the pencil can be too pigmented.

This drugstore find is a favorite for a reason: The pencil has a precise tip, a connecting spoolie, and comes in 10 blendable shades. The ultra-fine tip — which is 0.5 millimeters to be exact — is the ideal size for replicating the look of super tiny brow hairs. And, because it’s so thin, it’s lightweight and fits nicely in between your thumb and pointer finger. A soft spoolie on the other end also helps to seamlessly style brows and blend out the pigment after it’s been applied.

The most underrated feature, though, is that it’s retractable. Unlike other pencils that require a sharpener to keep the tip in pristine condition, all this needs is a quick twist to dispense more of the formula. Plus, once you’re done using it you can twist it back down to fend off bacteria and keep the tip in pristine condition.

The tester notes that the pencil can be too pigmented if you press too hard, so keep that in mind during application. “Thankfully, the pencil is really thin, so it’s easier to control and eliminate any excess pressure,” she says.

Shades: 10 Waterproof: Yes | Ingredients: Sunflower seed oil

Best for Thick Brows: NYX Professional Makeup Fill & Fluff Eyebrow Pencil Pomade

What We Love: It’s great for those with thick brows who are looking to fill in sparse areas.

What We Don’t Love: It’s pigmented and applies thick, so it’s not ideal for creating hairlike strokes.

If you have thick brows, you may not need a ton of help, but having a trusty brow pencil on hand to even out your brows is a total game changer. Not only is the Fill & Fluff Eyebrow Pencil Pomade shockingly affordable, but it works like a charm to fill in the gaps between thick brow hairs — even Stacy Wodu, the makeup artist behind Zoë Kravitz’s fierce brows in The Batman, can confirm.

Professional makeup artist Kelli Anne Sewell says that no matter the thickness of your brows, a creamy formula is key. “To achieve a natural-looking, fluffy brow, I turn to brow pencils that have a creamy consistency,” she explains. This option, according to our tester, is creamy and easy to blend, but stays put once it’s had a few minutes to set in. “It’s a better option for filling, rather than shaping,” she says. “One side is thick and one side is thin and angled, which gives you options. Just be careful which side you’re applying to different areas of the brow because the payoff can be different.” It’s not ideal for gently drawing hairlike strokes, but it’s highly effective for filling in and buffing out sparse areas.

While the shade range isn’t too extensive, the available shades are super pigmented. The line also includes a clear wax option, which is harder to come by.

Shades: 9 Waterproof: No | Ingredients: Micro-crystalline wax, Castor oil

Best for Thin Brows: Charlotte Tilbury Brow Cheat Refillable Hair-Like Eyebrow Pencil

What We Love: This refillable pencil seamlessly mimics the look of real-life brow hairs.

What We Don’t Love: Some shoppers say the tip can fall out of the pencil.

If there’s one product on this list that outshines the others when it comes to drawing hairlike strokes, it’s this one from Charlotte Tilbury. The refillable pencil has a super precise tip that helps mimic the look of real-life brow hairs. “It’s a classic pencil shape, so it’s easy to grip and maneuver across your brows,” the tester explains. “The tip itself is pointed and angled so you can easily draw on tiny hairs.” The pencil is accompanied by an attached brow brush to assist with smoothing hairs into place both before and after application.

The formula contains carnauba wax, which gives stretch and elasticity to brow hairs, easy-to-glide micro-crystalline wax, and pure pigments to create natural-looking color without ashy undertones. “It goes on smooth and has a creamy yet sturdy texture,” the tester says. “It doesn’t drag either, but rather glides in between brow hairs.” As for the pigment: It’s rich but not overwhelming. “You only have to apply each stroke once — you don’t need to layer it on,” she says.

Despite the fact that the tip retracts into the applicator when not in use, some shoppers have found that the tip can fall out. When this happens, it’s hard to use again.

Shades: 8 Waterproof: Yes | Ingredients: Carnauba wax, Micro-crystalline wax, Pure pigments

Best Shade Range: Kosas Brow Pop Clean Dual-Action Defining Eyebrow Pencil

What We Love: The ten blendable shades ensure a match for every brow color.

What We Don’t Love: It has a natural finish that can appear light if you don’t press hard enough.

As the name suggests, the Kosas Brow Pop Clean Dual-Action Defining Eyebrow Pencil does quite a few things. The triangle-shaped tip is multipurpose: The thick side fills in bald spots, while the thin side helps sculpt and add feathered strokes that replicate brow hairs. The built-in spoolie brush then helps blend it all in for perfectly snatched brows.

The extensive shade range doesn’t go unnoticed, either. With a variety of colors including Honey Blonde, Taupe, Auburn, four different brown shades (Soft, Medium Chocolate, Medium, and Dark), Brown Black, Black, and Gray, there’s a match for everyone. Though pigmented, the finish can be lighter than expected. “The payoff is great for a natural look,” our tester says. “It shows very lightly on the skin, so you have to play around with it to get the finish you want.

In addition to having a deeper shade range than some of the other options on the list, there’s also conditioning benefits to consider as well. Shoppers have said that the pencil also increases brow volume over time. While our tester can’t speak to that just yet, the formula includes castor oil and panthenol provitamin B5, which the brand says helps brows reach their “full growth potential.”

Shades: 10 Waterproof: No | Ingredients: Castor oil, Panthenol pro vitamin B5

Best Waterproof: Huda Beauty #BombBrows Microshade Brow Pencil

What We Love: The waterproof formula is excellent for triple digit temperatures, high humidity, and even unexpected rainstorms.

What We Don’t Love: The shade range, which skews darker, could be better and more inclusive of lighter options.

There’s nothing worse than having your brows come dripping down your face in 100-degree heat or during an unexpected rainshower. With the Huda Beauty #BombBrows Microshade Brow Pencil, you can get sweaty or even dance in the rain and know that your brows will stay put. How? Well, the pencil’s pigment adheres to hairs and the skin between them. You do have some time during application to manipulate it, but once it dries down, it stays there until you intentionally remove it.

Thanks to the pencil’s geometric, ergonomic shape, the tester found it easy to hold. Despite the size, this small but mighty pencil seriously packs pigment. “It can be overly-pigmented if you are heavy handed with it, but it works really well,” the tester says. “It doesn’t drag or skip, either.”

One thing we wish we could change is the shade range. After taking one look at the color options, you’ll notice that it skews dark, with the blonde hue looking more like an ashy brown.

Shades: 8 Waterproof: Yes | Ingredients: Hydrogenated castor oil


What to Keep in Mind 

Type of Tip 

To avoid breakage and achieve a more precise look, consider a retractable pencil with a fine tip. “Big chunky pencils or ones that need to be sharpened are a pain and can be inconsistent,” Healy says. “It’s easier to manipulate a pencil with a retractable tip.” And, according to Sewell, pencils with a slanted tip offer more versatility (think: filling in and drawing on hairs), which is one of the reasons why the Anastasia Beverly Hills Brow Definer Triangular Brow Pencil claimed the Best Overall spot.

Finish 

When shopping for a brow pencil, consider the finish. Some options have shimmery sheen, and, although pretty, Healy says to avoid them. “For a more natural look, find something that is matte, as it mimics the look of real hair,” he says.

Shade 

Some brands don’t offer enough shades, and other brands offer too many, which makes things confusing. According to Healy, it’s best to match your brow pencil shade with your eyebrow color, not your hair color. “For example, a lot of blondes who are very blonde have darker brows,” he explains. “In this case, you’d match the brow pencil to the dark brow color instead of the golden blonde hair color.

INSTYLE

TikTok Is Going Wild Over NYX’s New Thickening Brow Mascara — and It’s $11 on Amazon

When it comes to their brows, beauty TikTok does not play around. The second a TikToker finds a product that works, they’re taking to the app to share it with their followers and let everyone in on their secret. This time, it’s all about NYX’s Thick It Stick It Thickening Brow Mascara that’s $11 on Amazon. And can we blame them? Thickening brow mascara sounds like a genius new hack to me. 

Taking a note from the playbook of lengthening mascaras for eyelashes, the thickening brow mascara uses tinted plant-origin fibers to create thicker, fuller brows in just a few swipes. The vegan formula wears for up to 16 hours and is buildable, meaning that you can continuously thicken brows to your liking as you add more product. It also comes in eight shades including cool blonde, brunette, and black. 

Shop now: $11; amazon.com

By just searching in TikTok’s search bar ‘NYX thickening brow mascara‘ you’ll find hundreds of videos from content creators sharing their thoughts of the product. In a review of the product, which now has more than 249,000 views, TikToker @theadanbravo confirms the appearance of fibers in the formula, as he applies the mascara to just one of his brows. The brow with the brow mascara applied has a visible difference and appears thicker and fuller than the brow without it. “I’m actually really impressed right now,” the TikToker said, “What I’m loving is that you can apply more and it won’t flake at all.” 

If you’re looking to add volume to your brows, this NYX brow mascara does seem to do the trick. One TikToker, @soulfiremama, whose brows are on the thinner side, shared a two-part review of the product and did say, “there are fibers on this brush and they can get a little messy,” so “you do have to work quite quickly with this product.” Overall, they agreed “it gives the volume you’re looking for.” 

Another beauty content creator @seananthonyv shared a review of the brow mascara, and after they applied the product to their brow, said, “It’s definitely holding it up and it’s adding a lot of color and it’s adding a lot of volume.” about their fuller brows. The TikToker then pressed down on their brows and confirmed that the formula laminated the brows as well. 

Well, TikTok has spoken: If your brows could use some extra volume, you need NYX’s new Thick It Stick It Thickening Brow Mascara for $11 on Amazon. 

INSTYLE

Pillowtalk

Model: Keanna Schultz

Products:

(Disclaimer: I do have Keanna’s consent to post the images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

The 17 Best Drugstore Products For Your Eyebrows

To define and fill in your brows, you don’t have to splurge on a trip to the salon to get microblading, lamination, or brow-tinting. Hell, you don’t even need to reach for an expensive, high-end brow product if you don’t want to. Your local drugstore offers plenty of affordable brow-grooming options — no matter what state your brows may be in. It’s got everything, whether you need an amazing clear gel because you’re blessed with perfect arches or a pencil to will fill in even the thinnest, sparest brows.

Keep scrolling to discover 17 drugstore eyebrow products beauty experts always keep in their kits!

Maybelline New York Brow Fast Sculpt Brow Mascara

Filling in super-dark brows can get messy without the right products, and that’s why Allure beauty editor Devon Abelman sticks to Maybelline New York Brow Fast Sculpt Brow Mascara. Its deep and widely spaced bristles coat every single brow hair, and its hardening formula holds them in place all day.

$8 (Shop Now)

Revolution Beauty Soap Styler

If you like fluffy, pushed-up brows, look to Revolution Beauty’s Soap Styler, a sticky formula that’s perfect for achieving the soap brow trend. It looks white in its pan but glides on clear, so someone of any skin tone or hair color can use it. 

$8 (Shop Now)

Hard Candy Brows Now! Precision Tip Brow Ink

The tiny, pointed tip on Hard Candy’s Brows Now! ink pen makes it a go-to for Allure staff writer Nicola Dall’Asen. Its dark, fluid pigment makes drawing on brow hairs one by one super quick and easy. 

$6 (Shop Now)

CoverGirl Easy Breezy Brow Powder Kit

The trio of shades in CoverGirl Easy Breezy Brow Powder Kit add extra depth and dimension, creating the illusion of fullness — and never the reality of smudginess, which is why it took home a 2018 Allure Best of Beauty Award for best brow powder.

$7 (Shop Now)

L’Oréal Paris Brow Stylist Boost & Set Brow Mascara

The angled brush on the L’Oréal Paris Brow Stylist Boost & Set Brow Mascara perfectly fluffs and arranges arches to give them perfect definition. The 2018 Best of Beauty winner for best clear brow gel holds hairs in place but also comes in three other shades (blonde, light brunette, dark brunette) to fill in any gaps.

$11 (Shop Now)

Nyx Eyebrow Cake Powder

For those who have natural brows that are hard shade to match, New York City-based makeup artist Stevie Huynh suggests the Nyx Eyebrow Cake Powder. “It comes with a wax that you could use before to intensify the powder and to groom the brow to shape,” he explains.

$6 (Shop Now)

Maybelline New York Brow Precise Fiber Volumizer

Thanks to fibers in the formula that cling to individual brow hairs, this Best of Beauty winner helps thicken and elongate your natural brow hairs. The Maybelline New York Brow Precise Fiber Volumizer is also a favorite of New York City-based makeup artist Ashleigh Ciucci because its formula has a “slight reflective quality which mimics the natural highlights in our brows.” 

If you want a sharper tail, she has a quick tip for you. “Dip into the applicator tip with an angled brush and paint the gel on for precision,” Ciucci recommends.

$10 (Shop Now)

L’Oréal Paris Brow Stylist Definer

Allan Avendaño, a Los Angeles-based makeup artist, has several drugstore brow product picks, but he calls the L’Oréal Paris Brow Stylist Definer his go-to. “It has a fine point that you can use to draw fine lines to mimic hair,” he says. “The end has a brush that you can use to blend those lines in and comb brows into place.”

$9 (Shop Now)

Revlon Brow Fantasy Pencil and Gel

“For those who are all about all-in-one products, I love the Revlon Brow Fantasy Pencil and Gel,” Avendaño says. On one end, you’ll find a traditional brow pencil formula that fills in the gaps along your brows. Then, you can comb it before locking it into place with the brow gel on the other end.

$10 (Shop Now)

CoverGirl Easy Breezy Brow Fill + Shape + Define Powder Eyebrow Makeup

Allure editorial director Sam Escobar likes to refer to the CoverGirl Easy Breezy Brow Fill + Shape + Define Powder Eyebrow Makeup as the ultimate lazy-day brow definer. The Best of Beauty Award winner is that easy to use. All you have to do is sweep the spongey applicator over your arches, and the powder fills in gaps while defining their shape.

$12 (Shop Now)

Joah Brow Down To Me Precision Brow Pencil

New York City-based makeup artists Vincent Oquendo and Nina Park are fans of the Joah Brow Down To Me Precision Brow Pencil, a super fine-tipped pencil inspired by K-beauty. “The colors it comes in are spot-on,” Oquendo says. “I find it very hard to get a good ashy brow pencil with depth beyond the makeup counter, let alone the drugstore. So when I stumbled upon this pencil, I was like, ‘Sign me up.'”

$9 (Shop Now)

Maybelline New York Brow Drama Sculpting Eyebrow Mascara

Los Angeles-based makeup artist Fiona Stiles prefers this brow mascara option from Maybelline because of its the curved spooley. “I find it gives more control than a mini, straight one,” she explains. Plus, the Brow Drama Sculpting Eyebrow Mascara’s formula isn’t too thick or too thin, Stiles adds, and the color selection covers all the bases.

Maybelline New York makes several brow products that professional makeup artists swear by, though. If you prefer a pencil, Carissa Ferreri, who works with Gina Rodriguez, recommends the Total Temptation Eyebrow Definer Pencil. “This mechanical pencil with its unique diamond shape allows for defined strokes of hair that look very natural,” she explains. “It’s perfect for subtly filling in or adding a bold, bushy brow. It’s also my favorite because it has a short round spooley brush on the other end, which is essential when shaping brows.”

$13 (Shop Now)

L’Oréal Paris Havana x Camila Cabello Gotta Give Liquid Brow

The L’Oréal Paris Havana x Camila Cabello Gotta Give Liquid Brow could easily be mistaken for a liquid eyeliner in your makeup bag. It has a similar formula, but touts an angled applicator that helps you outline and fill in your brows. Avendaño says the unique way to fill in brows may be weird to use at first, but it’s easy to get the hang of. “I like to put the product on a brow comb or spooley brush to blend it and create a full brow,” he says. “It’s actually quite an easy way to do your brows.”

$12 (Shop Now)

Maybelline New York Great Lash Clear Mascara for Lash and Brow

If you don’t need any added color and just want to tame your brow hairs, the Maybelline New York Great Lash Clear Mascara for Lash and Brow is a great option. “It’s invisible but helps keep the brows in place,” Quinn Murphy, a makeup artists who has worked with celebrities like Lily Aldridge, Dakota Fanning, and Isla Fisher, explains. You can seal in powders or pencil with it, too. “It’s a great grooming product or final touch to the brows,” he adds.

$7 (Shop Now)

Nyx Micro Brow Pencil

Robin Black, founder of Beauty Is Boring, is a self-professed brow product snob who generally gravitates towards higher-end picks. However, she finds the Nyx Micro Brow Pencil “surprisingly good.” Reason being? “The thin tip allows for precise application,” she explains. “And I love that it comes in eight shades, including deeper cool tones.”

$7 (Shop Now)

Revlon ColorStay Brow Pencil

Another one of Black’s drugstore exceptions to her high-brow product taste is the Revlon ColorStay Brow Pencil. “[Revlon has] revamped this classic with an angled tip that makes filling in your brows easy and quick,” she explains. It comes in five shades, but Black wishes it came in a medium taupe and a cool dark brown. Let’s put that into the universe.

$9 (Shop Now)

Wet n Wild Ultimate Brow Mascara

When Avendaño needs a basic tinted brow gel, he reaches for the Wet n Wild Ultimate Brow Mascara. “Sometimes you don’t even need to fill in your brows with a pencil,” he says. “This tinted brow gel does all the work with a couple of simple swipes.” He loves how it comes in three shades, which he considers to be great universal hues that suit most brow colors.

$16 (Shop Now)

ALLURE article

Olivia Wilde’s Makeup Artist Uses This Genius Hack To Keep Eyeliner From Smearing

Finding an eyeliner that stays put it is no easy feat, even among those marketed as long-wearing or waterproof. That difficulty gets heightened a thousand-fold (no pun intended) when you’re trying to do makeup for hooded eyes, where a bit of skin hangs down over your eyelid crease and makes your eye makeup transfer with a single blink. But according to celebrity makeup artist Gita Bass, who counts Olivia Wilde and Elizabeth Olsen as clients, this annoying makeup issue has an easy fix. 

On Instagram Bass posted an incredibly simple way to make eyeliner last on hooded eyelids. Her caption begins: “When you spend four hours doing liquid eyeliner because you can’t see close up without your glasses anymore, and then your liner transfers to your lids because they are hooded, and gravity is pulling them down!! Aaahh!!!”

And then the magic happens. Bass whips out a small brush and dabs it onto the wand of Hourglass’s clear Arch Brow Shaping Gel, then uses the brush to go over her majestic winged liner. She explains, “This is an amazing hack to help set the liner,” but cautions to only do it once you’re happy with the liner’s shape, because once it’s set, the line is hard to manipulate (a good thing). 

Shop now: $28; ulta.com

The technique is genius, leaving Debra Messing in the comments wondering, “Why didn’t you tell me!?!?” and others saying they’re going to try the tip because they face the exact same problem. On Reddit, the “Makeup for Hooded Eyes” forum counts 17,320 subscribers, where the issue is a common thread of discussion. One person writes, “I honestly got rid of all of my liquid liners because I couldn’t find a way to make it work for me,” while others have sworn off the liner category altogether.   

Bass’s easy hack might be the path to revolution, especially if you opt for the Hourglass gel she mentions. On Ulta, shoppers write that it’s miraculous for lasting all day, and never flakes or makes your brows feel stiff, benefits that definitely transfer to its liner-setting use. 

Shop now: $4; ulta.com

If you need something to apply it with, Morphe’s $4 angled brush racks up raves for being soft but strong, universally approved for both liner and brow use. And if you layer something like Stila’s Stay All Day Waterproof Liquid Eyeliner or Hourglass liner Bass uses with the gel, rest assured the combo’s not coming off for hours. Welcome back to the eyeliner fold — pun slightly intended.  

INSTYLE article

Foxy

Model: Patricia Stables

Products:

(Disclaimer: I do have Patricia’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

What Every Beginner Needs to Have in Their Makeup Kit

Moisturizer and Primer

Great makeup begins with great skincare. Prep your skin with CeraVe Moisturizer ($11; target.com), a lightweight daily moisturizer for normal to dry skin. Follow up with Estee Lauder Illuminating Perfecting Primer, ($38; nordstrom.com), a luminous face primer that hydrates and brightens skin for a dewy finish. The duo will ensure a flawless base that keeps makeup in place all day.

Concealer and Foundation

Beginners can eliminate the risk of caked-on foundation by adding an opaque concealer to their kit. L.A. Girl concealer’s ($3; walmart.com) creaseless formula camouflages imperfections, allowing you to use less foundation. When paired with Makeup Forever’s HD Invisible Cover Foundation ($43; sephora.com) no one will be able to tell where your skin ends and the makeup begins. Bonus: It lasts for 24 hours and comes in 50 shades.

Eyebrow Pomade and Spoolie Brush

Among the most important features on your face: Your eyebrows. Every beginner needs a tool like the dual-sided Anastasia Beverly Hills brush ($18; macys.com) to sculpt perfect arches. The brand’s Dipbrow Pomade ($21; sephora.com) is also a beginner favorite as it’s easy to apply, smudge-proof, and waterproof — so it’s great even for oily skin types.

Eyeliner and Mascara

For a beginner, skip the false lashes and go straight for an all-star mascara and liner combo. Tag-team Kat Von D Tattoo Liner ($20; sephora.com), which gives the illusion of thicker fringe, with a few swipes of Benefit’s They’re Real Lengthening Volumizing Mascara to add dramatic length ($25; sephora.com).

Nude and Red Lipstick

No kit is complete without a super versatile nude and red lip color that can take you from day to night. Try Chanel Rouge Coco Shine ($38; chanel.com) for a hydrating nude and MAC Lipstick ($17; maccosmetics.com) for a universally flattering bold red that stays put for hours.

Brushes and Tools

In order to put apply your makeup properly, you’ll need to use the right tools. The Beautyblender ($20; sephora.com) is perfect for effortlessly blending foundations, blush, and concealer. For precise eye makeup and dusting on powders reach for Sonia Kashuk’s brush set ($40; target.com).

Blush and Highlighter

Add healthy color and a subtle glow to your skin with a classic blush and highlighter. Nars and Becca have both created cult favorites that are must-haves for every kit. Nars Blush in Orgasm, $30; sephora.com. Becca Shimmering Skin Perfector, $41; sephora.com.

Eyeshadow Palette

If you’re experimenting with eyeshadows, this Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette ($42; sephora.com) is perfect for you. It offers a range of everyday nudes, plus a hint of bright colors to play around with.

Q-Tips and Makeup Wipes

Even pros make mistakes — and dabbing a Q-Tip ($3; target.com) into lotion is their secret for instantly erasing errors. And for those nights when you’re too lazy to wash your face, makeup wipes will be your best friend. Try Cleanse by Lauren Napier ($40; net-a-porter.com), which comes with 50 individually packaged wipes you can throw in your travel bag to use on-the-go.

Of course, these are the basics to help get you started. The more you work, you will realize the need for more products, textures, and colours. Some additional items to this list include:

  • Setting powder
  • Bronzer/contour products
  • Setting spray
  • Eyeshadow primer
  • (If desired) False eyelashes
  • Lip balm
  • Alcohol spray for sanitization purposes
  • Brush cleaner

INSTYLE article

12 Drugstore Beauty Steals That French Makeup Artists Love

Top four French makeup artists have spoken about high-quality, democratically priced future cult classics that they stock up on in U.S. drugstores. Here, 12 steals you should add to your beauty repertoire, with some of my tips along the way.

Batiste Original Dry Shampoo

“When you have bangs, dry shampoo is your best friend. I also use it to give my hair texture and help shape and style it. I love the mini travel size version.”

My tip: working early mornings and late evenings leaves me no desire to wash my hair as often as I’d wish, so, this bad boy has been my third-day staple for years! It comes in a variety of different scents and sizes, as well.

Buy at ULTA $9

NYX Jumbo Eye Pencil

“You can create a smoky eye on the go in just two minutes. I bought the entire shade range and pick one each day based on my mood.”

My tip: the shade MILK from this lineup is an industry staple white base, perfect for other shadows to pop on the lid or in the waterline. No-budge formula of this pencil has been around for years for a good reason.

Buy at Macy’s $5

Pixi Sun Mist

“I like a sun spray that you can apply over makeup. That way, all day long you’re protected and still look perfect.”

Buy at SkinStore $18

L’Oréal Paris Voluminous Original Mascara

“This mascara not only makes your lashes look longer and full, but lets you easily add more than one coat without clumping.”

My tip: this industry staple is one for a reason, with almost every brand out there trying to recreate their own version of a result that this mascara gives you. Volume, length, separation, longevity – it has it all. It also comes in a waterproof version, and a variety of fun shades!

Buy at ULTA $9

Ardell Individual Lashes

“These are perfect for opening up the eye in a very natural way, as they blend perfectly onto the lash line and are knot-free.”

My tip: I also like packs of individual lashes of different lengths, so I can customize them to each client.

Buy at ULTA $5

Sally Hansen Airbrush Leg Makeup

“This is amazing for leg flaunting! It will hide imperfections, like spider veins or bruises, dries quickly, and doesn’t transfer on clothes.”

My tip: fantastic to use at photoshoots or an event, fuss-free and easy to remove when you’re done with it.

Buy at Walmart $12

Wet n Wild Lip Pencil in Brandy Wine

“This pencil is one of my all time favorites and a great price. Shade ‘666’ is the perfect berry, as it can go from very natural to more dramatic.”

My tip: I really enjoy the formula of this pencil – very creamy but stays put in place, doesn’t dry out too fast, and you’re getting SO much product for your buck. I have all of the shades!

Buy at Walmart $4

Maybelline Great Lash Mascara

“This mascara is beloved by everyone in the business. A great intense black. It’s hypoallergenic, builds up well, and washes off very easily.”

My tip: use a clear version of this product as an eyebrow gel.

Buy at ULTA $7

L’Oréal Paris Colour Riche Le Matte Lip Pen

“I keep a few of these with me so I can use it on my clients and give it to them for touch ups or a night on the town. The formula is rich, velvety, and easy to apply, and the pen doesn’t need to be sharpened.”

My tip: if you can’t find this product in your local stores, I recommend Maybelline’s SuperStay Ink Crayon as an alternative.

Buy at Walmart $7

Eucerin Daily Hydration Lotion

“This lotion is paraben-free, doesn’t clog pores, and is great for very dry skin.”

My tip: this is fantastic for a makeup kit because it suits every skin type.

Buy at Target $9

Visine Redness Relief Original Eye Drops

“I use this to refresh eyes and remove the veins when we do film.”

My tip: a great product to soothe irritated eyes.

Buy on iHerb $6

Sudden Change Under-Eye Serum

“I mix this serum into foundation to get rid of bags. I place two drops into the palm of my hand, add one dot of foundation, blend with my finger, and smooth it from the inner to outer corner of the undereye area.”

My tip: for a quicker and better result, use this product by itself before makeup application. Perhaps along with a moisturizer, while you’re working on the eye makeup or brows.

Buy at Walmart $9

VOGUE article

This $5 Brow Gel Has Replaced My Favourite Pricier One

Oh boy, my eyebrows were a casualty of the early teens in the sense that when I say I tweezed them into one singular line of hair, it’s not at all an exaggeration.

After time passed and trends evolved, I finally decided it was time to restore the damage I’d done on my brows. Thankfully, my brows — through years of training — rose from the ashes like a phoenix, and now, I tend to them like the miracle story they are. That of course includes using a brow gel on the daily so they look their best.

And since I generally try to scale back my makeup-wearing days to care for my skin, I often prefer to restock my usual makeup staples from more budget-friendly options — which is exactly how I found my new holy-grail brow product, the NYX Cosmetics Control Freak Eyebrow Gel

As is the case with most great makeup discoveries, I started with a Google search and ended up on Amazon. In my quest to find a dupe for my usual brow gel, I came across this NYX one thanks to the thousands of glowing reviews of the formula. Then, after spotting the $5 price tag, it was on my mind to purchase within seconds. 

Since I first tried Glossier’s Boy Brow years ago, I’ve been sold on it. It gives my brows just enough hold without feeling sticky and locks them in place throughout the day unlike any formula I’d used before. But with a $16 price tag, I wasn’t above finding a dupe, which in and of itself gives me a high, if you will. And based on the reviews, it’s clear I’m not the only one who’s made this discovery. 

“I bought this because I ran out of Boy Brow and didn’t feel like paying for a refill,” said one Amazon shopper. “I’m SO glad I didn’t. I will be using this from now on. This holds brows in place and isn’t heavy. You only need to sweep over the brows one time and you’re good. For such an affordable product I’m seriously so impressed, I don’t usually buy cheap makeup but this has blown my mind and now I’m wondering why I’ve been spending so much money on products that might work as well as drugstore brands.”

I’d have to agree. The clear gel tames my brows into a natural and defined shape, and keeps them that way throughout the day without ever feeling heavy or sticky. And at a price tag that’s less than a latte, it’s one staple I plan on keeping in my makeup bag for a very long time.

Buy on Amazon $5

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